<ul><li>With consumer interest at the core of the consortium, the <keyword id="1464841" type="General" weightage="100" keywordseo="edtech" source="Orion">EdTech</keyword> companies have committed to observe and adhere to a common ‘Code of Conduct.’</li><li>It would establish a Two-tier Grievance Redressal Mechanism to ensure that the positive impact of the industry reaches every deserving consumer while protecting their interests and promoting their rights.</li></ul> Leading EdTech companies under the aegis of <keyword id="128625" type="General" weightage="20" keywordseo="Internet-and-Mobile-Association-of-India" source="Orion">Internet and Mobile Association of India</keyword> (<keyword id="149966" type="General" weightage="20" keywordseo="IAMAI" source="Orion">IAMAI</keyword>) today announced the formation of the India <keyword id="12934640" type="General" weightage="20" keywordseo="EdTech-Consortium" source="Orion">EdTech Consortium</keyword> (IEC). Aligned with the Government’s recent advisory, the IEC will ensure that every learner shall have access to quality and affordable education, which not only improves their academic performance but also makes them future-ready. With consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct’ and establish a Two-tier Grievance Redressal Mechanism to ensure that the positive impact of the industry reaches every deserving consumer while protecting their interests and promoting their rights. Several EdTech entities have joined the IEC such as such as Byju’s, Careers 360,Classplus, Doubtnut, Great Learning, Harappa, Times Edutech &amp; Events Ltd, Scaler, Simplilearn, Toppr, Unacademy, upGrad, UNext Learning, Vedantu &amp; WhiteHat Jr. The move to set up IEC comes at a time when Indian EdTech players are creating immense value for the global audience. The disruptions led by the pandemic and subsequent lockdowns compelled both parents and educational institutions to implement tech-enabled learning solutions, thereby accelerating the growth of the EdTech sector. Indian EdTech operators have been solving for accessibility and affordability through quality courses from best teachers, instructors and faculty members, to ensure that students across all age groups are benefiting from the innovation in the education sector. This has elevated India’s position on the global map as an education hub. The overall Indian EdTech ecosystem impacts over 500M+ school students, college students and working professionals across India. At this scale, it is critical that the ecosystem follows a framework that will protect the rights of our learners and all EdTech companies are committed to this. Subho Ray, President, Internet and Mobile Association of India, said: “IAMAI and members of the India EdTech Consortium (IEC) are deeply committed to ensuring ethical standards to protect learners on online educational platforms. IEC seeks to empower the learners by not just helping them make informed decisions but by also having their grievances redressed timely. The formation of this self-regulatory body is an important step towards protecting learners as more and more students, teachers and stakeholders are becoming a part of the online education ecosystem.” Commenting on the formation of the IEC, Divya Gokulnath, Co- founder of Byju’s said, “We are completely aligned with the Government's principles on safeguarding consumer interests and welcome the creation of guidelines that help students reach their learning goals in a manner that makes them future ready and conceptually strong. We have always believed that the student should be at the center of the education system and as educators we must do everything possible to create the right set of processes and methods to empower and enhance their learning." Vamsi Krishna, Co-Founder &amp; CEO, Vedantu, said, “The Indian EdTech sector has grown considerably over the last two years with funding and consolidations strengthening the ecosystem. However, while business growth is critical, so is consumer protection since this will allow students and parents to make more informed decisions about the future. Therefore, as part of the newly institutionalized IEC, we will build a sounder and more ethical ecosystem for students so that we can ensure their safety and mitigate any risks they may encounter in their journey to be future-ready.” Mayank Kumar, Co-Founder &amp; MD upGrad and Co-Chairperson, IAMAI EdTech Committee, said, “We are honored to be a part of the IEC at a time when the EdTech sector is accelerating its growth momentum. The last two years have witnessed the rise of online education as a connecting bridge to access flexible and quality education for students as well as working professionals. With the sole purpose of improving the delivery of education services, it is now crucial for us to foster and sustain stakeholder trust by safeguarding their interest as a practice. This initiative will go a long way in strengthening the EdTech sector and establishing India as the Teaching capital of the world.” In the recent past, the education sector has undergone significant transformation and EdTech has supplemented in driving new-age academic excellence. Having created a significant impact by offering quality and affordable education services, EdTech entities have also improved learnability &amp; employability for users to address the evolving needs of the job market. The adaptive learning solutions have ensured that learners are not merely ‘knowledge receivers’ but ‘knowledge creators’ as well. The sector has also created large number of employment opportunities. However, as the sector and end users grow at a fast pace, it is critical to establish a standard code of conduct for all Indian EdTech entities to adhere to and ensure that ‘learners’ remain at the core of all the business practices.

IAMAI establishes India EdTech Consortium to uphold Code of Conduct by  EdTech Platforms

<ul><li>With the suspension of classes and employees working from home, the demand for <keyword id="23248" type="PERSON" weightage="20" keywordseo="Online-learning">online learning</keyword> has ramped up. </li><li>To facilitate that, edtech platforms like <keyword id="2008319" type="PERSON" weightage="20" keywordseo="Upgrad">upGrad</keyword>, <keyword id="6630114" type="UNKNOWN" weightage="20" keywordseo="unacademy">Unacademy</keyword> and Byju’s are hiring across roles despite the pandemic. </li><li>Here a few of those opportunities in edtech companies.</li></ul>The <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> pandemic has resulted in nationwide lockdown. With the suspension of classes and employees working from home, the demand for online learning grew exponentially. To facilitate that, edtech platforms like upGrad, Unacademy and Byju’s are hiring across roles, unlike many other sectors which are looking to cut costs. Every week, Business Insider collates interesting vacancies across marquee organisations. This week we bring job openings across elearning platforms. Here a few of those opportunities: Byju’s <div type="image" title="byju" msid="75243521" hostid="261"></div> Position: Backend Engineer Location: Bangalore Experience: Not specified Eligibility: Bachelor's degree Byju’s is inviting applications for a backend engineer who will be responsible for writing high quality codes and unit tests as per the SDLC (Software Development Lifecycle). He will be responsible for building solutions for Byju’s core learning apps, co-branded platforms, new launches, product development and personalized learning experiences. The candidate must have problem solving skills along with the ability to write efficient codes. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1166455257/">here</a>. upGrad <div type="image" title="ronnie" msid="75243539" hostid="261"></div> Position: Product Design Lead Location: Mumbai Experience: Minimum 7 years Eligibility: Experience in leading product design teams Ronnie Screwvala backed upGrad is hiring a product lead for its design team. The candidate will be responsible for defining the product design strategy for upGrad. As the strategic design leader, the candidate will crack complex problems and develop strategies. He will mentor the design team to identify efficiency, and promote high-output designs so as to improve the customer experience. He will also be responsible to look after the design standards, documentation and other processes. The candidate must have experience in recruiting, hiring, and retaining multi-disciplinary design teams along with good communication skills. Interested candidates can apply<a href="https://www.linkedin.com/jobs/view/1756743368/"> here</a>. Unacademy <div type="image" title="unacademy" msid="75243607" hostid="261"></div> Position: Product Designer Location: Bangalore Experience: Minimum 1 year Eligibility: Not Specified Unacademy is hiring a product designer. The hired candidate will develop designs using prototyping tools like marvel, figma and framer. To apply for the job, the candidate must have worked on consumer-facing products. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1829601426/">here</a>. Udacity <div type="image" title="udacity" msid="75243620" hostid="261"></div> Position: Student Support Representative Location: Delhi Experience: Minimum 1 year Eligibility: Not specified Udacity is looking for a student support representative who will be responsible for resolving all student queries in a timely and efficient manner. The candidate will also make recommendations based on the learner’s interests and later execute improvements as per feedback. The candidate should have experience in communicating with customers on phone, email, and chat and flexible with zendesk, google docs, online chat programs and emails. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1828427933/">here</a>. Byju’s <div type="image" title="byjus" msid="75243626" hostid="261"></div> Position: Business Development Associate Location: Bangalore Experience: Not Specified Eligibility: Bachelor’s degree - any specialisation Byju’s is hiring a business development associate in Bengaluru. The selected candidate will be responsible for improving sales for the company. The candidate will have weekly targets to achieve. To apply for the role, he must have interest in education and communication skills to drive sales. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1830865577/">here</a>. Udemy <div type="image" title="computer-506756_1920" msid="75243596" hostid="261"></div> Position: Commercial Account Executive Location: Delhi Experience: Minimum 2 years Eligibility: B2B sales experience required Online learning platform Udemy is looking to hire a commercial account executive. The candidate will be responsible for developing and closing new ‘Udemy for Business’ sales across a range of companies and verticals. The selected hire would be required to execute account plans to achieve revenue goals, deliver sales forecasts and conduct product demonstrations. He will work towards customer satisfaction, work closely with marketing, product, customer success teams. To apply for the job, the candidate must have negotiating skills and experience with selling licenses, products and subscriptions to companies. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1647826001/">here</a>.

Byju's, Unacademy, upGrad and other edtech companies hiring now

<ul><li>According to the latest report by jobs portal Naukri.com, <keyword id="2055603" type="General" weightage="20" keywordseo="online-tutors" source="Orion">online tutors</keyword> are in high demand as recruiters want a workforce comfortable with using digital media.</li><li>During the second wave of the pandemic, the overall job market for the education/teaching profession saw a decline, as per the report.</li><li>Business Insider brings you several job openings in edtech companies for online tutors.</li></ul>The COVID-19 pandemic forced almost all educational institutions to pivot to the online mode of teaching. According to the latest report by jobs portal Naukri.com, online tutors are in high demand as recruiters want a workforce comfortable with using digital media. The requirement for online teachers has gone up by eight times in January to July 2021 as compared to the same period in 2020. During the second wave of the pandemic, the overall job market for the education/teaching profession saw a decline, as per the report. However, there is a recovery with an upward growth trajectory from June 2021 onwards with robust sequential growth, revealed the report. Business Insider brings you several job openings in edtech companies for online tutors. 1. <keyword id="3395125" type="General" weightage="20" keywordseo="Cuemath" source="Orion">Cuemath</keyword> The online platform for after-school math and coding for classes K-12 is hiring online tutors for math and coding. Requirements — Candidates must have a laptop/desktop with Windows 10 OS or Mac and a stable internet connection with speed of more than 15 mbps. Eligibility criteria for Math — Applicants must have done Bachelor’s or Master’s in Technology (B.Tech or M.Tech)/Bachelor’s or Master’s in Engineering (B.E or M.E)/Bachelor’s or Master’s of Business Administration (BBA or MBA). Eligibility criteria for Coding — Any bachelor’s degree with basic knowledge of coding concepts. Freshers can also apply. 2. <keyword id="6361651" type="General" weightage="20" keywordseo="Toppr" source="Orion">Toppr</keyword> Home-grown edtech platform for preparation of school exams, CBSE and competitive exams like Joint Entrance Examination (JEE), National Eligibility cum Entrance Test (NEET) etc. is scouting online tutors for these subjects — Biology, Chemistry, Hindi, English. Eligibility criteria — Candidates must hold a master’s or PhD in a relevant subject they are applying for. 3. Codingal The startup, which was launched last year is looking for teachers who have the right expertise to teach coding to young kids. Requirements — Laptop/desktop with a stable internet connection. Eligibility Criteria — Candidates should be from coding background or have a degree in computer science. 4. Aakash Edutech Institute Aakash Edutech by <keyword id="190117" type="General" weightage="20" keywordseo="Aakash-Institute" source="Orion">Aakash Institute</keyword>, known for the preparation of JEE, NEET and other competitive exams is hiring online faculty for Mathematics. Selection Procedure — An online written test will be conducted along with demo round discussion and final round discussion. Eligibility criteria — Candidates must have at least 2 years of experience in teaching in online/offline mode. 5. INSAID E-learning platform, which offers courses related to artificial intelligence, machine learning and data science is inviting Data Science Trainer. Eligibility criteria — The candidate must have 2-5 years of experience in technical training with strong command over any one programming language -- Python, R, .NET, Java. 6. Chegg The global e-learning platform is scouting for Subject Matter Expert — Mathematics. Eligibility criteria — Candidate must have an M.Sc in mathematics or applied mathematics with strong knowledge of the subject. Freshers can also apply. 7. Jigsaw Academy The Bengaluru-based platform for artificial intelligence, machine learning and data science is hiring an information technology (IT) training manager. Eligibility criteria — Candidate should have 4-12 years of experience in IT industry or teaching IT-related subjects along with a degree in B.Tech/BE/MCA/MBA/MSc IT/M. Tech. 8.Camp K12 The ed-tech startup, which offers courses in coding for kids, is scouting for a Coding Instructor. Eligibility criteria — Minimum 6 months of experience in teaching coding with strong hold on HTML, Javascript, Python. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/vils-balancesheet-woes-may-impact-financial-lenders-others-govt-support-critical-says-icra/articleshow/85979050.cms">Vodafone Idea's stressed balance sheet could impact lenders, employees and subscribers, says ICRA</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/banks/news/axis-bank-announces-new-policies-and-practices-for-its-customers/articleshow/85978495.cms">Axis Bank announces new policies and practices for its customers and employees belonging to the LGBTQ community</a>

Cuemath, Toppr, Aakash Institute and many more are looking for online tutors

<ul><li>According to a report in The Economic Times on the same day, <keyword id="2900267" type="PERSON" weightage="20" keywordseo="Byju">BYJU</keyword>'S made a $300 million all-cash offer to buy WhiteHat Jr.</li><li>Mumbai-based WhiteHat Jr was founded by former Discovery Networks India CEO Karan Bajaj in November 2018 and is backed by Nexus Venture Partners, Omidyar Network India and Owl Ventures.</li><li>Online learning platform <keyword id="6630114" type="UNKNOWN" weightage="20" keywordseo="unacademy">Unacademy</keyword> had also made a bid to acquire WhiteHat Jr but BYJU'S has offered a better deal, Moneycontrol reported on Friday, citing sources. </li></ul> New Delhi, Think and Learn, the parent company of Bengaluru-based edtech unicorn BYJU'S, is in talks to acquire Mumbai-based startup WhiteHat Jr, media reports said.Mumbai-based WhiteHat Jr was founded by former Discovery Networks India CEO Karan Bajaj in November 2018 and is backed by Nexus Venture Partners, Omidyar Network India and Owl Ventures. Online learning platform Unacademy had also made a bid to acquire WhiteHat Jr but BYJU'S has offered a better deal, Moneycontrol reported on Friday, citing sources. According to a report in The Economic Times on the same day, BYJU'S made a $300 million all-cash offer to buy WhiteHat Jr. Neither BYJU'S, not WhiteHat Jr have confirmed the talks. An email sent to BYJU's elicit no response. The talks of the acquisition come at a time when WhiteHat Jr is already reportedly looking to raise $50 million in fresh financing. The company raised $10 million funding in Series A last September. Whitehat Jr last month said it had reached a $50 million annual revenue run rate within 15 months of going live while utilising only a fraction of the $11 million cumulative funding raised. They are aggressively hiring even amidst the downturn and month-on-month growth has accelerated to 100 per cent, which was earlier 40 per cent before the lockdown. The company recently launched a pilot program in the US. WhiteHat Jr's core business is to provide a platform that connects students and teachers on a one-on-one basis, where teachers conduct online live coding classes for the kids. BYJU'S last week announced a new round of funding from BOND, the global technology investment firm led by investor Mary Meeker. The company, however, did not disclose the transaction details. --IANS gb/na

BYJU's is reportedly in talks to acquire WhiteHat Jr for $300 million

<ul><li>In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.</li><li><keyword id="2998893" type="PERSON" weightage="20" keywordseo="Manasi-Narasimhan">Manasi Narasimhan</keyword>, VP and Head, <keyword id="6354839" type="UNKNOWN" weightage="20" keywordseo="marketing">Marketing</keyword> and Communications, South Asia, <keyword id="6368201" type="UNKNOWN" weightage="20" keywordseo="mastercard">Mastercard</keyword> tells us how the brand has been communicating with its target audience and letting them know about the benefits of contactless payments.</li></ul> With the Covid-19 <keyword id="91743" type="PERSON" weightage="20" keywordseo="lockdown">lockdown</keyword>, there have been innumerable ways in which consumer behavior has evolved and adapted. One of the most prominent things to have happened is a consumer’s need for contactless deliveries and payments, to ensure the virus is not passed on. A recent report by PwC revealed that while <keyword id="1399736" type="PERSON" weightage="20" keywordseo="Digital-Payment">digital payment</keyword> volumes declined in sectors like aviation, tourism, hospitality, hotels, entertainment, e-commerce (non-essentials) and restaurants, there was also an uptick in areas like online grocery stores, online pharmacies, OTT players (telecom and media), EdTechs, online gaming, recharges and utility/bill payments. Another survey of 42,000 respondents conducted by consultancy firm Local Circles revealed that the lockdown benefited digital payment platforms with 42% of Indians having increased the use of digital means during the first few weeks of the lockdown. With an increase in overall digital payments, contactless payments are also seeing a surge and Mastercard has been working on educating consumers about the benefits and importance of contactless payments, Manasi Narasimhan, VP and Head, Marketing and Communications, South Asia, Mastercard tells us. Excerpts: Q) Owing to the lockdown, digital transactions have seen an uptick. How have things been for Mastercard in the period following the lockdown? What kind of impact has the lockdown had on you? We are living in uncharted times. Balancing the need to protect ourselves and maintain our daily lives is the challenge facing everyone around the planet. Due to the uncertainty that lies ahead, people are learning that they must make different choices. This includes how we pay. At Mastercard, we remain committed to accelerate digital payments throughout. With the lockdown we’ve all become conscious about our health and sanitation habits and are avoiding crowded places. Online shopping is becoming the new way of buying essentials. Under normal circumstances, contactless cards would provide an easier and safer way to pay. In unusual times like these, the benefits they provide are even more valuable. Contactless cards are also safe and secure. They work with EMV secure chips and each contactless transaction includes a unique code that changes with each purchase to ensure that your details and transactions are secure. Even if you tap your card more than once for a single purchase, the transaction only takes place once, keeping you covered from unintended usage. You also get instant alerts for every transaction always keeps you notified of your card’s usage. While transacting through contactless cards, you are always in control as you don’t need to hand over the card at the payment counter.This contactless technology also empowers some of the most financially vulnerable with a safe and secure way to make and receive payments.Hence, we continue in our endeavor to educate the customer on the benefits and importance of contactless payments. Q) Have there been any interesting consumer trends you have observed in the lockdown period? In the current environment,it is relatively safe and easy to do online shopping. Hence this is one trend that I see picking up. In physical stores, there is an uptick in contactless payments as well. In fact, a report by Local circles mentions that 42% of Indians have increased digital payments during the lockdown, bringing a lot of first-time users, who were not tech savvy, closer to the digital payment’s ecosystem as well. Consumers are aware of contactless deliveries and are availing such doorstep delivery for their essentials. There is also an increased focus on health, hygiene and well-being. Q) As a marketer, what has your priority been in these last few weeks? My priority remains to be in touch with my teams and agency partnersand I have done this effectively through virtual meetings. Even when life recovers post Covid-19, I think these virtual sessions will be here to stay, ensuring business continuity in the new normal. I am also focused on how our business can serve our customers even during these times. We continue to educate the consumer and merchants on the benefits of contactless cards and digital payments. We also continue to educate the consumer on safety of digital payments and are committed to creating innovative payments solutions that deliver enhanced safety and security at every touchpoint, to enable simple, frictionless consumer experiences. I believe that once consumer and merchant behavior changes, it will transform the ecosystem. Q) How have you been engaging and communicating with your consumers during this period? We have undertaken various initiatives to engage with our consumers in this new normal. We are now comfortable with virtual meetings and calls and are constantly brainstorming on ways in which we can connect with our stakeholders. For us collaboration is key and we are working closely with all our stakeholders including banks and merchants to promote safety of using cards to shop online. We are educating customers through social media campaigns and use of various celebrities and influencers on contactless technology. It works best since there is no physical touch that is required – ensuring personal safety along with minimizing the risk of payment fraud. We also continue to work with small businesses to offer them free tools that will help them better track and manage expenses and help them digitize which will be a requirement in the new normal. We have also come out with various campaigns during this time. Our campaign #ThankYouVyapaariyo was developed specially to thank small merchants. This campaign was an extension of our strategic goal of enabling 10 million merchants with digital payments acceptance infrastructure and financial literacy by end 2020. Similarly, we are exploring new ways of engaging with the audience with snackable content like listicles, videos and webinars. Q) How did your media mix evolve during the period? Most brands are digital and TV heavy right now. Is it the same for you? Our focus continues to be Digital &amp; TV. With any campaign that we undertake, the objective is always to first create awareness, comprehension and then behavioral change. Television has the best track record of behavior change, of salience and brand recall. Digital is also something that is part of the mix especially seeing its growth and reach during the lockdown. We are also open to use influencers to spread our message. I always say that the media mix really depends on the objective.We are open to anything as along as it works for the audience, works for our message and delivers us return on investment. Those are the only three criteria that one would have. Q) What have your key learnings been from this experience so far? The current situation has made me believe more than ever that while marketers need to stay relevant, they cannot be opportunistic but seek more to serve the customer. Brand and corporate reputation while hard to measure becomes an asset in times of crisis. At such times customers turn to what they know and it is critical to maintain the trust of our customers. This will help them to stick by us in good times and bad. Q) There is now hope that things will slowly go back to normal now. How are you, as a brand, preparing for the post-Covid world? I believe this is an opportunity for us as a brand to show that we genuinely care about our customers and stakeholders. We will continue to extend our expertise to all the stakeholders we work with including banks, merchants, retailers, those in the e-commerce industry and help them to transition smoothly to the new normal. Since more than 80% retail transactions in India are below ₹2000, we will continue to educate the consumers that contactless cards are the best way to make super quick, safe and secure payments. We will work towards helping merchants optimize their consumer experience, especially regarding queue management, cashier throughput, cash handling and associated logistics. We will also communicate consistently with timely updates and information on our business continuity plans. This will help us as a brand to evolve and endure during these difficult times. Q) How have you made sure that your marketing communications during this period did not come across as opportunistic? I have been especially focused on this and as a brand I feel we need to continue to support our customers. Consistent communication with a humane approach is the need of the hour. Customers can see through opportunistic communication that only seeks to sell. During these times, every action you take could be good or detrimental to your brand. However, by using empathy to craft an informative social media campaign or internal communication campaign, you could reach your audience in an authentic way and build trust. Q) What are a few things that a marketer should be careful about and keep in mind during times of crisis? As a marketer, one needs to always be vigilant about protecting their brand reputation and more so during times of crisis. While everyone is adjusting to the new normal there are many risks that can arise. This includes brand reputation risks, brand safety risks, privacy risk, cybersecurity risks, financial risk, all within the context of marketing.Moreover, I feel that intelligent brands will realize they need to activate their purpose now. If brands start communicating authentically, they will be perceived as trustworthy and this will help them gain in the long term. Consumers will have less patience for brands that are looking for immediate gains. Brands that understand their customers in a crisis and stand by them will significantly increase affinity for themselves. And as everything goes online and there is a rise in the number of interconnected devices,another thing we will need to keep in mind is the importance of data privacy. There is an imperative and opportunity to protect the digital ecosystem. As a financial brand we recognize the importance of earning and maintaining the trust of our customers, cardholders and consumers and we need to be even more vigilant now.

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IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms

BI India Partner

Byju's, Unacademy, upGrad and other edtech companies hiring now

Prerna Sindwani

Cuemath, Toppr, Aakash Institute and many more are looking for online tutors

Vaamanaa Sethi

BYJU's is reportedly in talks to acquire WhiteHat Jr for $300 million

IANS

Marketing in the times of Covid-19: Mastercard

Samarpita Banerjee