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New Delhi, As global layoffs deepen, Indian startups are not far behind and have sacked thousands of employees in the past 3-4 months, with many more to be given pink slips in the coming months amid deepening funding winter. In <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>, more than 21,000 employees have been laid off by more than 70 startups to day, including from unicorns like BYJU'S, <keyword id="6354720" type="General" weightage="80" keywordseo="ola" source="Orion">Ola</keyword>, MPL, Innovaccer, Unacademy, Vedantu, Cars24, <keyword id="2808667" type="General" weightage="50" keywordseo="oyo" source="Orion">OYO</keyword>, Meesho, Udaan and many more. The edtech sector has laid off the most employees, with 16 edtech startups laying off more than 8,000 employees to date. With the onset of January, more and more Indian companies are slashing jobs across the spectrum. The new year has already seen more than 16 homegrown startups sack employees in the country. Social media company <keyword id="3358959" type="General" weightage="80" keywordseo="sharechat" source="Orion">ShareChat</keyword> (Mohalla Tech Pvt Ltd) has laid off 20 per cent of its workforce due to uncertain market conditions. Backed by Twitter, Google, Snap and <keyword id="526777" type="General" weightage="80" keywordseo="tiger-global" source="Orion">Tiger Global</keyword>, ShareChat has about 2,300 employees, and the layoff impacted about 500 people at the company, Healthtech unicorn Innovaccer has sacked nearly 245 employees, or about 15 per cent of its workforce, across teams in India and the US. Innovaccer cofounder and CEO Abhinav Shashank cited an "uncertain macroeconomic environment" as the reason behind the job cuts, according to an internal mail sent to employees and accessed by leading startup news portal Inc42. This was the second layoff at the company in around 4-5 months' time amid the deepening funding winter and recession fears. In September last year, Innovaccer laid off nearly 120 employees, or less than 8 per cent of its workforce. Online food delivery platform <keyword id="6358977" type="General" weightage="50" keywordseo="swiggy" source="Orion">Swiggy</keyword> confirmed that the company is laying off 380 employees as food delivery growth slows. MediBuddy, an end-to-end digital healthcare platform in India, has laid off 8 per cent of its workforce, around 200 people, across all departments as a restructuring exercise. Homegrown online vehicle repair platform GoMechanic, backed by <keyword id="563136" type="General" weightage="50" keywordseo="sequoia-india" source="Orion">Sequoia India</keyword>, has laid off 70 per cent of its workforce as the startup struggles to raise funds amid serious concerns of accounting troubles. The company has asked the remaining staff to work without pay for three months, according to reports. Software-as-a-service (SaaS) voice automation startup Skit.ai has asked more than 115 employees to go, mostly from its India team, as part of the "restructuring process" amid the deepening funding winter. Even IT giant <keyword id="10862" type="General" weightage="50" keywordseo="wipro" source="Orion">Wipro</keyword> has laid off more than 400 fresher employees for poor performance in internal assessment tests. SEE ALSO: <a href="https://www.businessinsider.in/budget/news/budgeting-for-climate-change/articleshow/97378027.cms">Budgeting for the fifth C</a> <a href="https://www.businessinsider.in/business/news/an-app-that-wants-to-turn-fear-of-stock-markets-into-fun-raises-75-lakh-from-sharks/articleshow/97378121.cms">An app that wants to turn fear of stock markets into fun raises ₹75 lakh from sharks</a> <a href="https://www.businessinsider.in/india/news/steps-taken-in-subsidence-hit-joshimath-inadequate-declare-himalayas-eco-sensitive-zone-say-experts/articleshow/97411665.cms">Steps taken in subsidence-hit Joshimath inadequate, declare Himalayas eco-sensitive zone, say experts</a>

70-plus Indian startups show exit door to 21K techies, more pink slips coming

The <keyword id="47209" type="General" weightage="100" keywordseo="finance-ministry" source="Orion">Finance Ministry</keyword> will move ahead with the already-announced and planned privatisation of state-owned companies in the next fiscal, and the chances of the new addition to that list of CPSEs in the <keyword id="6358021" type="General" weightage="80" keywordseo="budget" source="Orion">Budget</keyword> for 2023-24 is unlikely, sources said. The disinvestment target outlined in the Budget for the next fiscal is likely to be a scaled-down and realistic one, as the budgeted PSU sell-off target is going to be missed for the fourth year in a row this fiscal. In the current fiscal, the government had budgeted to collect Rs 65,000 crore from disinvestment. However, so far, it has realised only Rs 31,106 crore by selling minority stakes in public sector companies. After tasting success in privatising loss-making Air India in 2021, the progress of PSU sell-off has not been very impressive over the past year, and experts say that with the general election around the corner in 2024, no major disinvestment announcement is expected in this Budget either. "The plan is to move ahead with the strategic sale of the companies for which the Cabinet approval is already in place," an official told PTI. This means that the government will go ahead with the privatisation of companies like Shipping Corporation of India, NMDC Steel Ltd, BEML, HLL Lifecare, Container Corporation of India and RINL or <keyword id="221747" type="General" weightage="50" keywordseo="vizag-steel" source="Orion">Vizag Steel</keyword>, as well as the big ticket IDBI Bank. Considering that strategic sale or privatisation takes at least a year, and in some cases even more, to conclude, a high budgeted disinvestment target may not be achievable. Nangia Andersen LLP, Partner- Government and Public Sector Advisory, Suraj Nangia said: "The privatization process often takes time, depending on the type of privatization and the economic, social, and political context, emphasizing the importance of a medium-term plan, a solid regulatory framework, and competitive markets". "A multi-year strategic plan for privatisation can be formulated to ensure there is a concrete timeline and a well-designed sequencing and strategy for privatisation," Nangia said. EY India, <keyword id="665532" type="General" weightage="80" keywordseo="associate-partner" source="Orion">Associate Partner</keyword>, Tax and Economic Policy Group, Rajnish <keyword id="6356160" type="General" weightage="80" keywordseo="gupta" source="Orion">Gupta</keyword> said the privatisation programme may see an uptick after the 2024 general elections. "Maybe this year's Budget is going to be a little muted and we may see announcements around disinvestment and sale of minority stakes. After 2024, we may see an acceleration in the privatisation programme again," Gupta said. In the past year, the government had called off a couple of strategic sales, including BPCL, due to a lack of investor interest. Experts feel that the private sector will be more keen on buying state-owned companies if their deal is sweetened with tax incentives and regulatory exemptions. Nangia said private sector participation is more likely to be successful when the required information is accurate, such as that of the operating performance, the condition of assets etc. "An important factor considered by investors as they decide on bidding in privatisation programme is a 'predictable regulatory environment and absence of undue administrative impediments to business in general'. Other relevant factors include sufficient and accessible resources, including the presence of relevant infrastructure and human capital, tax incentives, financial subsidies and regulatory exemptions," Nangia added. SEE ALSO: <a href="https://www.businessinsider.in/budget/news/budgeting-for-climate-change/articleshow/97378027.cms">Budgeting for the fifth C</a> <a href="https://www.businessinsider.in/business/news/an-app-that-wants-to-turn-fear-of-stock-markets-into-fun-raises-75-lakh-from-sharks/articleshow/97378121.cms">An app that wants to turn fear of stock markets into fun raises ₹75 lakh from sharks</a> <a href="https://www.businessinsider.in/india/news/steps-taken-in-subsidence-hit-joshimath-inadequate-declare-himalayas-eco-sensitive-zone-say-experts/articleshow/97411665.cms">Steps taken in subsidence-hit Joshimath inadequate, declare Himalayas eco-sensitive zone, say experts</a>

Finance Ministry to stick to privatisation of already announced CPSEs next fiscal

When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a><ul class="summary-list"><li>Casper has updated its entire lineup of mattresses, which I've tested. </li><li>I like the new <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">Casper Nova Hybrid Mattress</a> because the heat dissipating properties make for a cool sleep, the soft feel cradles my body after rough workouts, and the edge support is impressive.</li><li>The Casper Nova Hybrid <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F%3Fsize%3Dtwin%26material%3Dhybrid" target="_blank" rel="nofollow noopener sponsored">currently starts at $986 for a Twin</a> and comes with a 10-year limited warranty and a 100-night risk-free trial.</li><li> Now through August 11, you can <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F%3Fsize%3Dtwin%26material%3Dhybrid" target="_blank" rel="nofollow noopener sponsored">take up to 15% off the Casper Nova</a>.</li></ul>Table of Contents: Masthead StickyCasper is one of the top bed-in-a-box brands and has been since it first hit the market in 2014. One reason why the company continues to stay ahead of the competition is its focus on customer feedback and incorporating it into upgrades to its <keyword id="6503675" type="UNKNOWN" weightage="60" keywordseo="mattress">mattress</keyword> product line.The startup recently updated a few popular models and added two completely new mattresses: the <a href="https://www.businessinsider.com/casper-element-mattress-review" target="_blank" rel="noopener">budget Element</a> and the plush <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a>. Casper recently sent me the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a> for free to test, and I was impressed with its balance of support and comfort. After testing all five of the mattresses, it's by far my favorite one. <h2>Specs</h2><div type="image" title="Casper Nova 4" height="900" width="1200" msid="76720088" hostid="261"></div>In addition to a layer of individually-wrapped springs that aid in airflow and support, the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a> has four foam layers. The proprietary foam of the top two layers is called "AirScape" because it's designed to help prevent overheating. The plush topmost layer has small perforations that are designed to increase airflow to cool you down at night. The next layer features three ergonomic zones for pressure relief and spine alignment. The third layer works with the above layer to provide more zoned support, relieving pressure under the shoulders and supporting the hips, lower back, and waist. And, the base layer surrounds the coils to offer firm edge support.Casper doesn't use ozone-depleting materials in the making of the foam for the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">Nova Hybrid</a>, and it's CertiPUR-US certified. Plus, the cover is made of upcycled cotton, rayon, lycra, and recycled polyester (which is partially composed of recycled bottles).Casper has brick-and-mortar stores in <a href="https://stores.casper.com/index.html" target="_blank" rel="noopener">every major US city</a>, though certain stores have restrictions given the novel coronavirus pandemic so call ahead first. Usually, at the stores, you can schedule a 30-minute sleep trial to try before you buy. If you shop at Target, more than 1,000 Target locations across the US sell Casper mattresses too.<h2>Set-up process</h2>The process of unboxing and setting up the mattress was similar to other beds that arrive at your door in a box. Casper provided some simple instructions, but the process is intuitive. First, you remove the vacuum-sealed mattress from the box onto your foundation. Any foundation will do. I used a cheap <a href="https://www.amazon.com/gp/product/B07D7HBR76/ref=as_li_tl?ie=UTF8&amp;tag=biipf_062520_casper-nova-hybrid-mattress-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07D7HBR76&amp;linkId=e46da97859d9449f07d5168429bcd08059d9449f07d5168429bcd080" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">Zinus</a> bed frame. Next, unwrap the outer layer of plastic. Then, unfold the mattress. At this point, I was annoyed that the mattress unfolded upside down. So, I had to flip it before removing the inner layer of plastic. But overall, the whole operation was relatively painless and took about five minutes.You can skip this whole step by choosing Casper's in-home setup service. For a fee, Casper will contract with a local company to deliver your bed, set it up, remove the packaging, and remove your old mattress and foundation if you want. However, due to the novel coronavirus, the in-home setup has been suspended for now. We'll update accordingly once it resumes.<h2>Review of the Casper Nova Hybrid</h2><div type="image" title="Casper Nova 1" height="900" width="1200" msid="76720090" hostid="261"></div>The number one best way to choose a mattress that is right for your body and sleeping style is to actually sleep on it for up to two weeks so your body adjusts to a mattress. This makes a risk-free home trial imperative. Casper gives you 100 nights to try out the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a>.If the mattress isn't right for you, contact Casper, and the company will work with a local recycling center or charity to remove the bed. You will then get a full refund within two weeks. Casper's refund is impressive because it doesn't have any hidden costs, like a shipping or restocking fee, so you get all of your money back.By design, this is a very soft mattress, and I absolutely loved it after tough workout days. I mainly prefer to sleep on my side, and the seven support zones of the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a> cradled my body perfectly to give me one of the deepest nights of sleep I've ever had. The <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a> does a great job of dissipating heat. I'm a hot sleeper, and I was mainly sleeping in a room that was hotter than I generally like, but I never felt like I was overheating while testing this mattress. In fact, when I would return from middle-of-the-night bathroom trips, I'd notice that the spot where I was sleeping had cooled significantly. This made it easier for me to fall back asleep. The bed's edge support is also better than average. When putting on my socks and shoes in the morning, the mattress didn't sink much. And as I rolled my body progressively closer to the very edge of the bed, I was able to get pretty far off before I finally fell. Good edge support is helpful when you have a partner who seeks to conquer the entire bed as her territory. <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Ffaqs%2Fthe-mattress%2Fdo-you-need-to-flip-the-bed%2F" target="_blank" rel="nofollow noopener sponsored">Casper recommends</a> rotating your mattress every three to six months. At 89 pounds, the Nova Hybrid is heavy, making this a difficult task. Plus, it tends to flop around a bit when you try to move it. Fortunately, Casper installed helpful handles under each corner of the mattress. All Casper beds, including the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a>, are backed by a 10-year limited warranty. If your mattress has deterioration, physical flaws, major indentations, or manufacturing defects, the company will either replace or fix it. You must handle your bed properly, use a supportive bed frame, and use the mattress "normally" for the warranty to remain valid.<h2>Cons to consider</h2><div type="image" title="Casper Lifestyle 4" height="900" width="1200" msid="76720092" hostid="261"></div>Though hybrids with individually-wrapped pocket coils tend to offer outstanding motion dampening properties, this was not the case with the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a>. Perhaps due to its softness, the bed flunked our motion transfer test. We repeatedly dropped a 15-pound bowling ball onto the mattress so that it would 12 inches from a pop can. The can fell over every time, which means the Nova Hybrid is lacking in the motion isolation department. I could also feel when my wife or dog laid down on or got up from the bed.Since the mattress is so soft, I would not recommend it for back or stomach sleepers. I occasionally like to sleep on my stomach, but when I tried to do it with this mattress, I found that it put my neck at a weird angle. I couldn't get as comfortable as I wanted. Back sleepers might fare a little better. Out of the packaging, the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a> had a distinct "new bed smell." This is common, and it's why I usually unbox mattresses in the morning. It gives them time to expand and get rid of their odor before I go to bed. However, the Nova Hybrid has continued to hold onto its odor. I've grown used to it, but individuals who are sensitive to scents might want to be proactive and use odor-removers to neutralize the smell.<h2>The bottom line</h2><div type="image" title="Casper Nova 3" height="900" width="1200" msid="76720094" hostid="261"></div>I've tested dozens of mattresses, and the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a> ranks among the top three or four most comfortable that I've slept on. It's rare for me to sleep much past sunrise, but with this mattress, sleeping in was not a problem. And, I appreciated that when I woke up during the night, I fell right back asleep because the heat dissipated quickly. <h3>Should you buy it?</h3>When determining if others should buy a mattress, I assess whether I would buy it with my own money if I weren't testing it. At $2,000 for the Queen, the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a> is expensive but not unreasonable. And, it's hard to put a price on a good night's sleep. But, let's do just that. Over the course of an assumed 10-year lifespan – the length of the warranty – you would spend less than 55 cents a night on this bed. I think we'd all agree a good night's sleep is worth some pocket change. Plus, Casper offers buying options that start at 0% APR.However, this mattress isn't for everyone. As a side-sleeper of average weight who sleeps hot, this mattress perfectly cradled my body and kept me cool. But I think it would be too soft for stomach sleepers and most back sleepers. <a href="https://www.webmd.com/back-pain/best-mattress-for-lower-back-pain#1" target="_blank" rel="noopener">Though there's no research to support it</a>, the prevailing wisdom is that firmer mattresses are better for back pain. My chronic back pain did not flare up at all while I was testing the Nova Hybrid. So, it could be a good option for back pain sufferers, but it's hard to say so check with your doctor for medical advice first.<h3>What model should you get?</h3>The right mattress size for you will depend on your <keyword id="58401" type="ENTERTAINMENT" weightage="60" keywordseo="Bedroom">bedroom</keyword>, your build, and your sleeping partner's size. If you are small and sleep alone, the Twin might work. If you're on your own and taller, go with the Twin XL, and if you're bigger, try the Full. If you want extra room or you sleep with someone, a Queen, King, or Cal King will be ideal. The Queen should suffice for your average couple. Bigger couples might want to upgrade to a King or Cal King. My wife, dog, and I felt a little crowded on the Queen and usually sleep on a King.<h3>What are your alternatives?</h3>I've tested all of Casper's new mattresses, and the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova Hybrid</a> is my favorite. The <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-original%2F%3Fsize%3Dqueen" target="_blank" rel="nofollow noopener sponsored">Original Hybrid</a> was runner up at $700 cheaper (for the Queen) and has a similar construction to the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-nova%2F" target="_blank" rel="nofollow noopener sponsored">Nova</a>, only it lacks the zoned support layer. If you're on a budget and pressure relief isn't a major concern, the <a href="https://casper.5ad6.net/c/196318/396851/7235?u=https%3A%2F%2Fcasper.com%2Fmattresses%2Fcasper-element%2F%3Fclickid%3DwSiSCaWgUxyOWkA0MdV3iVCmUkiyupwvj1Zq2o0%26irgwc%3D1%26utm_medium%3Daffiliate%26utm_source%3DBusiness%2520Insider.%26coupon_code_amount%3D100%26utm_campaign%3Dap_ir%26coupon_code%3DINSIDER%26partner_hero_name%3DINSIDER%26utm_content%3DCLI_INSIDER%26utm_term%3Dupper%26promo_code%3DINSIDER" target="_blank" rel="nofollow noopener sponsored">Element</a> is only about $600 for a Queen, though it isn't very dynamic in its support. And, if you are looking for non-Casper recommendations, give <a href="https://www.businessinsider.com/best-mattress" target="_blank" rel="noopener">our guide to the best mattresses</a> a gander. I thoroughly tested dozens of mattress models to come up with the recommendations in the guide.Pros: Soft comfort ideal for side sleepers, excellent heat dissipation properties, great edge support, 100-night risk-free trial, 12 inches thick with four pressure-relieving foam layers and supportive coils, made with eco-friendly materialsCons: Failed motion transfer tests, not ideal for back or stomach sleepers, never really got rid of new bed smell

I tested all of Casper's new mattresses and the Nova Hybrid is my favorite, thanks to its heat-dissipating properties and soft feel

When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a><a href="https://www.businessinsider.com/reviews/home" target="_blank" rel="noopener"></a><ul class="summary-list"><li>A good <keyword id="6503675" type="UNKNOWN" weightage="60" keywordseo="mattress">mattress</keyword> topper makes your mattress more comfortable, stays in place, and is made of high-quality materials.</li><li>I like the <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=88336&amp;urllink=amerisleep.com%2Fbedding%2Flift-mattress-topper%2Fss-topper%2F" target="_blank" rel="nofollow noopener sponsored">Amerisleep Lift Mattress Topper</a> because its soft cushion and cooling abilities are ideal for my hot, side-sleeping ways, the microgrips keep the pad from sliding around, and the memory foam is CertiPUR-US-certified to be free of harmful chemicals.</li></ul>Table of ContentsMattress toppers aren't a magic fix for all your bed woes. If you have an old mattress that is sagging or lumpy, a mattress topper won't make up for the lack of support. However, the right topper can give you extra cushioning to relieve pressure points, and the right pad can correct for a bed that sleeps hot.Arizona-based Amerisleep recently sent me their top-of-the-line Lift Mattress Topper for free to test. I was impressed with its ability to up the comfort level of my mattress and keep me cool. Read on to learn more about why this topper won me over.<h2>Design</h2>The <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=88336&amp;urllink=amerisleep.com%2Fbedding%2Flift-mattress-topper%2Fss-topper%2F" target="_blank" rel="nofollow noopener sponsored">Amerisleep Lift Mattress Topper</a> utilizes "HIVE technology" in its foam. HIVE is an acronym for "harnessing intelligent ventilation and energy." The foam features a pattern of hundreds of hexagons with five different comfort zones that are meant to provide more support around the head, back, and feet, as well as more cushioning around key pressure points, such as the hips and shoulders.The topper is made with breathable materials, including a Celliant cover (more about that below) and an open-cell foam for improved airflow.Additionally, there are two layer types: Comfort and Support. The two styles cost the same and both feature cooling, open-cell technology and HIVE technology. The main difference is that the Comfort Lift has Bio-Pur foam for extra cushioning, while the Support Lift uses Affinity material, which is firmer and delivers better support. I tested the Comfort Lift in Queen.<h2>Cost</h2>The Lift is available in all of the standard bed sizes and ranges in price from $199 for the Twin to $349 for the King and California King. While that is significantly more expensive than most mattress topper options, its high quality and five-year warranty make it a solid investment. <h2>Set-up process</h2>The set-up process for most mattress toppers is pretty basic: flop it onto your bed and you're good to go. The <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=88336&amp;urllink=amerisleep.com%2Fbedding%2Flift-mattress-topper%2Fss-topper%2F" target="_blank" rel="nofollow noopener sponsored">Lift Mattress Topper</a> is a little more involved. First, you spread the foam out and put the Celliant cover on it. Next, you flip it over and zip the microgrip bottom on. Then, you flip it one more time and adjust the topper so it is even on your mattress. The whole process took about 10 minutes.There was a slight odor when I unboxed the topper. It's your standard "new bed smell" that comes with any memory foam product. If you are particularly sensitive to odors, I suggest letting the comfort layer air out for a while before you zip it into the Celliant cover. <h2>What makes the Lift Mattress Topper stand out</h2><div type="image" title="Amerisleep mattress topper" height="900" width="1200" msid="76098042" hostid="261"></div>In general, I prefer mattresses with medium to average firmness. So, I didn't have high hopes for a mattress topper that made my bed softer. However, I was pleasantly surprised to find that it worked well with my sleeping style and body frame. I generally sleep on my stomach and side. While I much preferred sleeping on my side with this topper, stomach sleeping was also pleasant.As a runner with occasional lower back issues, my sore muscles let me know when a mattress doesn't provide the pressure relief I need. The <a href="https://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=88336&amp;urllink=amerisleep.com%2Fbedding%2Flift-mattress-topper%2Fss-topper%2F" target="_blank" rel="nofollow noopener sponsored">Lift Mattress Topper</a> left my body feeling refreshed and ready to put in some miles in the morning.At 250 pounds, I carry a little extra insulation and tend to sleep hot. The Lift topper did an outstanding job of absorbing my heat and sending it elsewhere for a cool night's sleep. This is a common effect I've noticed with <a href="https://celliant.com/" target="_blank" rel="noopener">Celliant</a> covers thanks to their breathable material. The open-cell memory foam also allows for airflow for added cooling. This was especially useful since the mattress I was sleeping on ran hot.As an added plus, the topper is made of <a href="https://amerisleep.com/biopur-memory-foam/" target="_blank" rel="noopener">Bio-Pur memory foam</a>. This material is CertiPUR-US-certified, which means it's made without harmful chemicals, like heavy metals, PBDEs, ozone depleters, and formaldehyde. Additionally, Bio-Pur uses eco-friendly, plant-derived oils rather than petro-products.The cover of the mattress topper is easy to clean. I used a mild detergent run on a cold, gentle cycle and then let it air dry. However, Amerisleep recommends using a protector with the Lift to ensure a longer lifespan and to protect the foam, which isn't washable.<h2>Cons to consider</h2>The Lift Mattress Topper is expensive. It's the priciest model I've tested and is more than any of the brands included in <a href="https://www.businessinsider.com/best-mattress-topper" target="_blank" rel="noopener">our mattress topper guide</a>. However, it's also better quality than the other brands I've tested and is backed by a five-year warranty.You might want to get some help with the set-up process since flipping the topper was a pain due to its floppy construction and 42-pound weight. Positioning the topper was also hard due to the microgrip bottom, which wanted to adhere to the mattress right away.Removal can also be tricky. Make sure your mattress doesn't have loose threads. Mine did, and when it came time to remove the topper, it pulled at the threads and made an unsightly mess that required scissors.As with most mattress toppers, you may need to get new fitted sheets with deep enough pockets to cover the topper and your mattress. At three inches thick, the Lift isn't inordinately thick, but if paired with a thicker 14+-inch mattress, you'll have trouble getting a standard fitted sheet to stay put.<h2>The bottom line</h2>Despite some minor downsides, the Amerisleep Lift is the best mattress topper I've ever slept on. But, is it worth the $300 price tag?<h3>Should you buy it?</h3>I wouldn't recommend spending less than $900 for a mattress. If you have a mattress that's only a few years old but just doesn't feel right for your body, the Lift is an affordable alternative to completely replacing your mattress. But, if your mattress is old, lumpy, or sagging, the Lift won't rejuvenate your bed. And, of course, if you are perfectly happy with your mattress, the Lift doesn't have much to offer you.This topper is for people who want more cushion or support out of their current mattress. It also offers the additional benefit of keeping you cooler, so it is a good option for hot sleepers.If money isn't tight, then go with the best — and that's the Amerisleep Lift in my opinion. But, if frugality is of importance, then consider an alternative like the Sleep Innovations topper (more on that below), or choose one of the models in <a href="https://www.businessinsider.com/best-mattress-topper">our guide to the best mattress toppers</a>.<h3>What are your alternatives?</h3>As mentioned above, the Lift is the best mattress topper I've ever tested. My previous favorite – and the only other topper I've tested that I'd recommend - was the <a href="https://www.amazon.com/Sleep-Innovations-4-Inch-Mattress-Topper/dp/B00CEMH3C0/?imprToken=33aTBhLDHn0TXzF7jT1t0Q&amp;slotNum=17&amp;creativeASIN=B00CEMH3C0&amp;imprToken=6fwdCvNL-1sTvQZ08HjWag&amp;slotNum=19&amp;&amp;_encoding=UTF8&amp;tag=biipgf_060917_best-mattress-toppers-20&amp;linkCode=ur2&amp;linkId=a76777404132a7b90f466724d58f4e35&amp;camp=1789&amp;creative=93256724d58f4e35&amp;camp=1789&amp;creative=9325">Sleep Innovations 4-inch Dual Layer Gel Memory Foam Topper Set</a>. If I were playing with my own money, I'd be willing to give up the targeted pressure relief and support of the Lift to save $170 with the Sleep Innovations model. Pros: HIVE technology offers targeted pressure relief and support, Celliant cover and open-cell foam allow for airflow and cooling, made with CertiPUR-US-certified memory foam, microgrip bottom holds the topper in place, five-year warranty.Cons: One of the most expensive toppers on the market, there are other good options that come in significantly cheaper, set up and removal can be difficult and may require two people due to weight and microgrip bottomRead the original article on <a href="https://www.businessinsider.com/amerisleep-lift-mattress-topper-product-review">Business Insider</a>

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