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Also called as vaping, the use of e-cigarettes is on a sharp rise. A lot of people consider e-cigarettes as a safer alternative to smoking the conventional cigarettes. Here we discuss the differences between e-cigarettes and conventional cigarettes to understand what they are and how they can impact human health. How do conventional cigarettes and e-cigarettes compare with each other? As far as we talk of their commonness, cigarettes and e-cigarettes hardly have anything in common between them excepting their names carrying the word ‘cigarette’. Both cigarettes and e-cigarettes are habit forming and addictive in the first place. Both of them carry the risk of making people dependent on them. In a study undertaken by the Northwestern University, the head of the study Matthew Olonoff remarked, "Before we start making policy changes, such as controlling nicotine or flavor options in e-cigarettes, we need to better understand what role these unique characteristics have." The studies that compare conventional cigarettes and e-cigarettes view e-cigarettes as a unique kind of sophisticated nicotine delivery system. However, looking deeply, there are a number of key differences we can note between cigarettes and e-cigarettes. How do Cigarettes and e-cigarettes differ from each other? Nicotine intake The amount of nicotine contained in e-cigarettes vary significantly from product to product. We cannot expect any consistency in the devices used for vaping (e-cigarette). The amount of nicotine intake during vaping depends on the device used and the vaper’s behavior. Whereas, the nicotine contained in a conventional cigarette is already known and well-defined. How nicotine is taken in? While smoking, the smoker consumes the smoke containing nicotine. The user of an e-cigarette inhales (vapes) nicotine by taking in the e-liquid through the device used for vaping. Control over the usage E-Cigarettes allow more control over how they are used. It is possible to stop them and restart with them. This gives room for more variability in terms of the intermittent use and consequently how much nicotine is consumed by the vaper. The nicotine intake is completely predictable in case of conventional cigarettes. Legalities of using them Cigarettes are widely banned in a number of regions across the world. In some places where the conventional cigarettes are banned, e-cigarettes are permitted. Risk factor Teens are at a greater risk for becoming addicts to e-cigarettes more than the conventional cigarettes as e-cigarettes travel forward on the most alluring technological innovations to be able to attract the youth in a better way. Policy matters e-cigarettes found their debut in mid-2000s. Since those times, they are commercially available to the people. Since their advent, the vaping technology is continuously advancing in a rapid phase. Hence it becomes very difficult to set any up-to-date policy initiatives. They have very less things in common as per studies Commenting on the differences between the conventional cigarettes and e-cigarettes, Olonoff said, "From a research perspective, when we call it a 'cigarette,' we know how many puffs are typically in a cigarette, how people use it, the amount of nicotine in it. Even though it has the word 'cigarette' in it, e-cigarettes are not the same thing."

Difference between E-Cigarettes and Conventional Cigarettes

<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div><ul class="summary-list"><li>E-cigarette company <a href="https://www.businessinsider.com/category/juul">Juul</a>, which won an investment from tobacco giant Altria at a $38 billion valuation, faces an uncertain future.</li><li>Analysts have credited Juul with single-handedly resurrecting the slumping e-cigarette market.</li><li>But Juul is confronting challenges that include warnings from national regulators, probes by members of congress, state- and country-wide bans, and questions about its products' long term <a href="https://www.businessinsider.com/juul-ceo-dont-use-juul-vape-ecigs-health-warnings-2019-8">health impacts</a>.</li><li>Juul's roots are in Silicon Valley, where it started out as a tiny company called Ploom.</li><li>Over time, Juul has attracted the attention of an array of nontraditional investors, including a marijuana therapeutics company and several hedge funds. One investor quietly pulled out on an undisclosed date.</li><li>Read on to see the full timeline of the rise of Juul into the US's dominant e-cigarette company.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>E-cigarette company <a href="https://www.businessinsider.com/category/juul">Juul</a> faces an uncertain future. The $38 billion company has staked a <a href="https://www.businessinsider.com/juul-ceo-dont-use-juul-vape-ecigs-health-warnings-2019-8">precarious path</a> into the limelight, starting out as glitzy gadget and eventually billing itself as something <a href="https://www.businessinsider.com/e-cig-company-juul-creating-app-geared-at-turning-smokers-into-vapers-2019-5">resembling</a> a public health tool.A decade after launching its original devices, called the Ploom, with a party in San Francisco's trendy Mission District, the company landed a $12.8 billion investment from <a href="https://www.businessinsider.com/altria-considering-juul-investment-2018-11">Marlboro maker Altria</a>.In between, the company rebranded three times, hosted <a href="https://www.businessinsider.com/juul-e-cig-startup-marketing-appealed-to-teens-2018-7">another launch party</a> in New York City, sold some of its assets to Japan Tobacco International, and attracted a series of non-traditional backers that range from a marijuana therapeutics company to several hedge funds. One investor quietly sold its stake in the company to two other firms, according to PitchBook.Now, Juul faces challenges that include a <a href="https://www.businessinsider.com/fda-warns-juul-marketing-ecigs-safe-schools-2019-9">warning from the US Food and Drug Administration</a>, probes by members of congress, and several state- and country-wide bans, as well as renewed questions about its products' <a href="https://www.businessinsider.com/juul-ceo-dont-use-juul-vape-ecigs-health-warnings-2019-8">long term health impacts</a>.Scroll down to see Juul's rise from Silicon Valley <a href="https://www.businessinsider.com/juul-e-cigarette-one-million-units-sold-2017-11">darling</a> to $38 billion behemoth to facing dozens of bans and probes.

The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth under criminal investigation

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Good morning. Get your week off to a flying start by getting up to date with all the important <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> stories.
1. <a href="http://www.businessinsider.com/world-cup-sponsor-coke-criticizes-fifa-corruption-investigation-2014-11">Coca-Cola has become the first major World Cup sponsor to publicly criticize FIFA over the handling of its corruption investigation into the winning bids for the 2018 and 2022 tournaments.</a> The drinks company said the current situation - which has seen the report's author accuse FIFA of misrepresenting its findings - "disappointing."
2. <a href="http://www.businessinsider.com/google-advertises-on-biggest-times-square-billboard-2014-11">Google has revealed how it plans to use the new huge Times Square billboard as it becomes the mega screen's inaugural advertiser today.</a> Passers-by will be able to use an app to create their own mini Android characters to play with on the screen.
<a href="http://advertising.apple.com/news/">3. Apple finally confirmed late last week that its iAd advertising platform is venturing into programmatic for the first time, via a post on its news site. </a><a href="http://www.businessinsider.com/apple-iad-programmatic-partnership-with-rubicon-project-2014-11">Business Insider had broken the news</a> that Rubicon Project was to be one of iAd's automated partners last week.
4. <a href="http://adage.com/article/digital/samsung-debuts-snapchat-ad-type-american-music-awards/295979/">Snapchat has rolled out a second new ad format, AdAge reports.</a> Samsung became the first to sponsor an "Our Story" feed, which works a bit like Twitter hashtags around events, during the American Music Awards on Sunday.
5. <a href="http://digiday.com/publishers/gamergates-new-approach-attack-gawkers-ad-tech/">GamerGate supporters are now trying to hurt tech website Gawker's ad revenue by approaching the ad tech companies it uses, according to Digiday.</a> A GamerGate subreddit contains a lengthy tutorial, urging supports to petition Gawker's ad tech partners including Criteo and Datalogix to stop working with the website. Gawker became a primary target of GamerGate's boycott last month <a href="http://digiday.com/brands/gamergate-experiences-mixed-success/">after one of its writers, Sam Biddle, tweeted</a> that GamerGate "nerds" deserve to be "constantly shamed and degraded into submission."
6. <a href="http://www.businessinsider.com/apple-world-aids-day-donation-2014-11">Apple is to donate a portion of sales at its retail and online stores on two of the biggest shopping days of the year as part of a campaign for World AIDS Day.</a> Apple has partnered with AIDS charity (Red) for its fundraising effort on Black Friday and Cyber Monday next month. The campaign will also see the launch of a special section of the App Store, called Apps for (Red), which will offer 25 apps and exclusive content.
7. <a href="http://www.businessinsider.com/heres-why-europe-wants-to-break-up-google-2014-11">The European parliament wants Google to unbundle its search engine from other products.</a> The European parliament doesn't have the power to split up Google but such a motion could put political pressure on the EU to double-down on its four-year-long antitrust investigation into the search giant.
8. <a href="http://www.adnews.com.au/news/heineken-crowned-cannes-creative-marketer-of-the-year">Beer brewer Heineken has been named the Cannes Lions "Creative Marketer of the Year" for the second year running, AdNews reports.</a> The award recognizes the brand's "Legends" campaign, which inspires drinkers to be "travelers, not tourists." The trophy will be presented at the Cannes Lions International Festival of Creativity, which takes place in June next year. 
9. <a href="http://www.campaignlive.co.uk/news/1323248/bma-calls-asa-ban-tv-ad-featuring-woman-smoking-e-cigarette/">The British Medical Association has called on the UK's advertising watchdog to ban the first TV ad featuring someone "vaping" an electronic cigarette, Campaign reports.</a> The medical association says <a href="http://www.businessinsider.com/vip-e-cigarette-first-vaping-ad-2014-11">the ad, for e-cig brand VIP</a>, breaks the ad rules because it appeals to non-smokers.
10. <a href="http://9to5google.com/2014/11/21/google-shutters-glass-basecamps/">Google is closing all its Google Glass stores, according to a 9to5Google.</a> Google says it is no longer accepting scheduled appointments to said Glass support hubs because most Glass sales are now happening online or over the phone.

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Difference between E-Cigarettes and Conventional Cigarettes

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