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<ul><li>The company said that the total payout of the interim dividend is ₹10.86 crore.</li><li><keyword id="5030468" type="General" weightage="20" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> has announced its first dividend in April 2021 almost a month after its listing.</li><li> The company reported over 330% year-on-year increase in its consolidated net profit in Q2 of 2021.</li></ul>Travel ticketing platform Easy Trip Planner — which goes by the name EaseMyTrip — has declared an interim dividend of 50% or ₹1 per equity share of the face value of ₹2 for the fiscal year 2022 that ends in March next year. The company said that the total payout of the interim dividend is ₹10.86 crore. The said dividend on equity shares will be credited to the members as per the records of the depositories as beneficial owners of the equity shares, as on November 22. The interim dividend will be paid on or before December 10, 2021. EaseMyTrip has announced its first dividend in April 2021 almost a month after its listing on the stock exchange. The latest development comes soon after EaseMyTrip announced its financial result for July to September quarter of 2021. The company reported over 330% year-on-year increase in its consolidated net profit. Its revenue also grew another 164% year-on-year to ₹59.7 crore in the July-September quarter. <div type="image" title="EaseMyTrip announces interim dividend of 50% after stellar profit growth" msid="87648383" hostid="261"></div> The financial statement also highlighted that EaseMyTrip witnessed a 2.5 times higher air bookings and 11 times higher hotel nights booking compared to previous quarter. The gross booking revenue (GBR) stood at ₹895.1 crore in the June to September quarter. “EaseMyTrip has a uniquely sustainable and profitable model and our results have consistently demonstrated this all the time. Even in this fiscal, we witnessed phenomenal growth across all segments in the H1FY22 [first half of financial year 2022]. It also reflects a strong recovery of India's travel sector, which was severely impacted by the pandemic,” Nishant Pitti, chief executive and cofounder of EaseMyTrip, said. The company offers access to more than 400 international and domestic airlines, over one million hotels as well as train/bus tickets and taxi rentals across India. EaseMyTrip was founded in 2008 and claims to have more than 11 million customers. It also has offices across India and international markets like Philippines, Singapore, Thailand, the UAE, the UK, and the USA. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/zomatos-investment-turns-curefit-into-indias-36th-unicorn-of-2021/articleshow/87640767.cms" data-type="tilCustomLink" style="">Cult.fit’s parent company Curefit is the 36th unicorn in town</a> <a href="https://www.businessinsider.in/business/corporates/news/zomato-has-closed-all-international-operations-in-uk-us-singapore-and-lebanon/articleshow/87639773.cms" data-type="tilCustomLink" style="">Zomato has officially pulled out of all international markets</a> <a href="https://www.businessinsider.in/business/corporates/news/nykaa-is-now-bigger-than-coal-india-britannia-irctc-and-almost-double-of-hero-motocorp/articleshow/87635312.cms" data-type="tilCustomLink" style="">Nykaa is now bigger than Coal India, Britannia, IRCTC and almost double of Hero MotoCorp</a>

EaseMyTrip announces interim dividend of 50% after stellar profit growth

<ul><li>The company’s stock was trading at around ₹714 in early trading hours on Friday.</li><li>The development comes a day after <keyword id="5030468" type="General" weightage="20" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> expanded its international footprint to the US, Philippines and Thailand.</li><li>The company had doubled its net profit to ₹61.4 crore in the financial year 2021.</li></ul>Publicly-listed travel ticketing app EaseMyTrip has hit $1 billion in market capitalisation earlier on Friday, September 17. The company’s stock was trading at ₹714.15 at 9:38 a.m., on Friday. That’s when the company’s market cap crossed the ₹7,300 crore threshold. Shares of the travel tech startup, which goes by the name Easy Trip Planners, were trading at ₹663.55 at 11:10 a.m., on Friday as its market cap dropped to ₹7,215 crore ($981 million). The development comes a day after EaseMyTrip expanded its international footprint in the United States, The Philippines and Thailand. The company has forayed into new countries anticipating a huge pent-up global travel demand in the coming months, the company said in its regulatory filings. Aloke Bajpai, founder and chief executive of another travel tech startup ixigo, congratulated EaseMyTrip on achieving this benchmark. Like EaseMyTrip, rival ixigo is also planning to hit the public markets this year and has filed the preliminary papers for its<a href="https://www.businessinsider.in/business/startups/news/travel-app-ixigo-files-for-a-1600-crore-ipo/articleshow/85292327.cms"> ₹1,600 crore</a> initial public offering (IPO). <div type="twitter" handle="alokebajpai" handlename="Aloke Bajpai" image="http://pbs.twimg.com/profile_images/1285439472339791873/wki9K2bg_normal.jpg" favoritecount="78" retweetcount="16" status="Congratulations to @EaseMyTrip @nishantpitti @rikantpitti @ppitti for hitting $1 Bn market cap in the public market… https://t.co/Ow4gE1YSKW" createdat="1631853920000" id="1438725735686959106"></div> Earlier this month, Anand Rathi had issued a buy call on Easy Trip Planners with a target price of ₹550. At the time, the company’s stock was trading at ₹462.35. <div type="image" title="EaseMyTrip touches market cap of a billion dollars" msid="86285944" hostid="261"></div> Founded in 2008 by Nishant Pitti, Prashant Pitti and Rikant Pitti, EaseMyTrip offers deals on flight booking, hotels and holiday packages. The company has been one of the few bootstrapped startups to hit the public market and has been profitable as well. The company even doubled its net profit to ₹61.4 crore in the financial year 2021, when the entire travel segment was brought down to its knees due to COVID-19. Its revenue, however, declined to ₹150 crore from ₹181 crore reported in FY20. SEE ALSO <a href="https://www.businessinsider.in/careers/news/the-only-way-to-beat-the-bots-from-taking-your-job-is-to-be-more-human/articleshow/86282273.cms">Future of Work 2021: The only way to beat the bots from taking your job is to be more human</a> <a href="https://www.businessinsider.in/stock-market/news/biocon-hero-motocorp-tvs-motor-banks-and-other-top-stocks-to-watch-out-for-on-september-17/articleshow/86281250.cms">Biocon, Hero MotoCorp, TVS Motor, banks and other top stocks to watch out for on September 17</a> <a href="https://www.businessinsider.in/business/news/biocon-biologics-to-offer-15-stake-to-serum-institute-life-sciences-at-valuation-of-4-9-billion/articleshow/86281318.cms">Biocon Biologics to offer 15% stake to Serum Institute Life Sciences at valuation of $4.9 billion</a>

EaseMyTrip touches market cap of a billion dollars

<ul><li>The company had seen its IPO being oversubscribed by 159.33 times the offer value.</li><li><keyword id="5030468" type="UNKNOWN" weightage="20" keywordseo="EaseMyTrip">EaseMyTrip</keyword>’s IPO comes at a time when the fears of another lockdown are surging in the country, which could potentially affect travel.</li><li>However, ahead of its IPO, EaseMyTrip seemed optimistic about the travel industry.</li></ul>Easy Trip Planners Ltd, the parent company of online travel aggregator platform EaseMyTrip, which made its debut in the stock market today, saw its share price list at ₹212.25 at 9.50 am, 13.5% higher than the IPO issued price of ₹186-187 per share. However, within minutes of trading the share price fell to ₹204 at 10.13 am. Since its listing, the company’s market value rose to ₹2,305 crore. In the grey market, the shares of the company were trading at ₹160-165, as per <a href="https://www.livemint.com/market/ipo/easy-trip-planners-ipo-grey-market-premium-listing-gains-allocation-dates-in-10-points-11615094894205.html">reports.</a> However, the grey market is not an official measure of the market premium. The company had seen its IPO being oversubscribed by 159.33 times the offer value, with its QIB portion being subscribed 78 times, HNI 384.26 times and retail 70.78 times. EaseMyTrip’s IPO comes at a time when the fears of another lockdown are surging in the country, which could potentially affect travel. With the rising number of COVID-19 cases, several states have issued advisory while many cities are now subject to lockdowns or night curfews. However, ahead of its IPO, EaseMyTrip seemed optimistic about the travel industry. “In our third quarter of 2020, we have already recovered 70% of where we were during the same period last year,” Prashant Pitti, director at Easy Trip Planners (the parent company of EMT) told Business Insider in an interview. The company is an exception among a large pool of internet companies, which have tried to get listed – EaseMyTrip has bootstrapped its way to the public markets. Founded in 2008, the company is India’s second largest travel aggregator. EMT claims to have achieved profitability and calls itself “the only profitable company among key OTAs (online travel aggregators) in India”. According to a CRISIL report, as of FY20, EMT had a market share of 5% in India. However, the company believes that it would have gained market share in the last year. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/delhi-high-court-brings-up-civil-prison-for-violation-directs-future-group-to-recall-approvals-granted-to-future-retail-reliance-deal/articleshow/81570521.cms">Kishore Biyani vs Amazon – Delhi High Court brings up ‘civil prison’ for violation by Future Group, asks for recall of approvals granted to Future Retail-Reliance deal</a> <a href="https://www.businessinsider.in/business/corporates/news/accenture-announces-one-time-bonus-for-all-employees-as-the-tech-giant-sees-robust-revenue-growth/articleshow/81572548.cms">Accenture announces one-time bonus for all employees as the tech giant sees robust revenue growth</a>

EaseMyTrip lists at 13.5% premium – but gives up some of the listing gains soon after

Jubilant FoodWorks, Easy Trip Planners, Dr. Reddy’s and other stocks to watch out for on June 16

<ul><li>The IPO of <keyword id="5030468" type="UNKNOWN" weightage="20" keywordseo="EaseMyTrip">EaseMyTrip</keyword> will open on March 8 and remain open till March 10. </li><li>The company has set the price band for the issue at ₹186 to ₹187 per share. </li><li>The OTA offers a range of products and services for end-to-end travel solutions, from airline tickets to rail tickets and bus tickets to taxis, holiday packages, and much more. </li><li>EaseMyTrip.com is the second largest online travel agency in India in terms of booking volume in the nine months ended December 31.</li></ul>The ₹510 crore initial public offering (IPO) of India’s second-largest online travel agency EaseMyTrip.com will hit the capital markets next week. The IPO will open on March 8 and remain open till March 10. The Delhi-based online travel agency Easy Trip Planners operate EaseMyTrip.com. The offer comprises an offer for sale of up to ₹255 crore by its promoters Nishant Pitti and Rikant Pitti, holding 49.81% and 49.68%, respectively, in the company. The company has set the price band for the issue at ₹186 to ₹187 per share. The online travel agency (OTA) offers a range of products and services for end-to-end travel solutions, from airline tickets to rail tickets and bus tickets to taxis, holiday packages, hotels, and much more. This would be the tenth initial public offering this year after Indian Railway Finance Corporation (IRFC), Indigo Paints, Home First Finance Company (HFFC), Stove Kraft, Brookfield India REIT, Nureca and RailTel recently concluded their listings. Easy Trip Planners IPO opens next week <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Issue details </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Opens on </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March 8 </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Closes on </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March 10 </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Price band </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹186 to ₹187 per share </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Minimum bid </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">80 equity shares </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reservation for qualified institutional buyers </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">75% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reservation for non-institutional buyers </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">15% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reservation for retail investors </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10% </td></tr></tbody></table> Once the IPO is concluded, the equity shares will be listed on both the exchanges — BSE and NSE. Axis Capital and JM Financial are the book running lead managers for its public offering IPO. Easy Trip Planners IPO: All you need to know <ul><li>According to the CRISIL Report, EaseMyTrip.com was the only profitable online travel agency among other key agencies in India in the fiscal years 2018 to 2020. The other key players in India include Cleartrip, MakeMyTrip and Yatra Online.</li><li>EaseMyTrip.com is the second largest online travel agency in India in terms of booking volume in the nine months ended December 31.</li><li>The company has been consistently profitable over the past three years, with its profit growing from ₹3 lakh in 2018 to 32.9 crores in 2020.</li><li>In terms of annual growth in operating revenues during FY 2018 to FY2020, Easy Trip Planners Limited recorded the fastest growth at a compound annual growth rate (CAGR) of approximately 19%, among key online travel agencies in India like MakeMyTrip Limited and Yatra Online.</li><li>Indian OTA industry is expected to grow at a CAGR of 1% to 2% from fiscal 2020 to fiscal 2023 in terms of gross booking revenues.</li></ul>SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/instagram-accidentally-hid-likes-for-some-users-after-expanding-long-running-test-feature-says-cnn-report/articleshow/81308217.cms">Instagram accidentally hid likes for some users after expanding long-running test feature, says CNN report</a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/instagram-accidentally-hid-likes-for-some-users-after-expanding-long-running-test-feature-says-cnn-report/articleshow/81308217.cms"></a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/paypal-which-had-shut-down-domestic-operations-in-india-now-plans-to-hire-1000-engineers/articleshow/81307572.cms">PayPal, which had shut down domestic operations in India, now plans to hire 1,000 engineers</a>

EaseMyTrip IPO is set to open on Monday — price band for the issue set at ₹186 to ₹187 per share

<ul><li>EaseMyTrip recently appointed <keyword id="31515" type="General" weightage="20" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> and <keyword id="337442" type="General" weightage="20" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword> as its first-ever brand ambassadors to expand its reach across the country.</li><li>As the travel platform launches its campaign with new ambassadors and rolls out its marketing blitzkrieg, we speak to <keyword id="6106039" type="General" weightage="20" keywordseo="nishant-pitti" source="Orion">Nishant Pitti</keyword>, CEO and Co-Founder, EaseMyTrip about the idea behind choosing Vijay and Varun, platform’s game plan to deal with COVID and macro-economic changes that might come in our way and larger vision.</li></ul>Six days into 2022 and brands and organisations are planning to completely return to work-from-home model and prepare for the impending wave of COVID-19 and macro-economic challenges that it might bring along. The economic impact of the third wave might not be as devastating as the second wave, but it might take a toll on the hospitality industry yet again. If the government strengthens lockdown restrictions across the country in the coming days, the hospitality sector might face a recap of 2020. However, home-grown hospitality and travel brand EaseMyTrip witnessed a six-fold growth in revenue during the peak of the second wave and on the back of its ‘flexible and lean business model,’it is optimistic about maintaining its financial health in 2022 as well. With its first-ever brand ambassadors in Vijay Raaz and Varun Sharma and a slew of customer-centric initiatives such as zero-convenience fee, full refund on medical grounds, discounted air tickets for train waitlisted customers, EaseMyTrip has entered this year all guns blazing! So, to discuss what lies ahead, Advertising and Media caught up with Nishant Pitti, CEO and Co-Founder, EaseMyTrip. He told us about his game plan for the platform in 2022, larger vision, marketing strategy and a lot more. Q. Can you tell us how 2021 was for EaseMyTrip and the travel industry? In FY20-21, we almost doubled our profits and this was despite halving of Gross Booking Revenue in a pandemic struck year. In Q4 of FY21, we witnessed a V-shaped recovery, registering almost 89% of the gross booking revenue of the corresponding quarter in the previous fiscal. Additionally, Q1FY22 was one of the worst periods for the travel industry due to the second wave, however, we grew our profits six-fold to more than Rs 15 crore in Q1FY22 as against a net profit of Rs 2.5 crore in the corresponding quarter of the previous fiscal. This makes us one of the few companies to be profitable in the industry that has been the worst impacted in the country in the quarter of April- June’21. We have been able to maintain our profitability through the pandemic as we have been flexible and maintained a lean business model, which has been the key driver in maintaining financial health. For the travel industry, the year started well as there was a strong demand. However, the second wave struck soon after, which led to a fall in travel demand. The second wave had impacted the entire tourism industry. However, the strong vaccination drive helped in lowering active cases and the industry was seeing a recovery again. The festive season further pushed travel demand as people were comfortable travelling and had adapted to the travel norms. The rise in travel bookings during this festive period was a clear sign of the underlying pent up travel demand and the growing sentiment among travellers to venture out for leisure travel. We believe that the sector has been able to weather the storm as a lull period was followed by strong growth in demand. We also witnessed a rise in travellers from smaller cities and towns which eventually led to a rise in passenger traffic and demand. Q. You have recently onboarded your first-ever brand ambassadors. Firstly, why did you think this was a good time to bring on the actors and what was the thought behind choosing Varun and Vijay? We have been witnessing strong growth, even during the pandemic, and we have been constantly innovating and providing value to the consumer. As a result, we believe that now is the right time for branding and to get more people to know about EaseMyTrip. EaseMyTrip has always believed in leveraging relevant and meaningful avenues for brand connect and this association is in-line with the same brand philosophy. We believe that Varun Sharma and Vijay Raaz are unique actors who have superb comic timing and have created a niche in the market based on their unique performances. They have a unique mass appeal that cuts across all audiences and geographies. We have consciously chosen two unique actors from two different generations as we believe that an association with both of them will help us reach our overall target audience efficiently. The association with Varun and Vijay are in sync with the brand as just like these ace actors, EaseMyTrip too has established itself and gained market share purely based on performance to date. Q. After onboarding your first-ever brand ambassadors, what are you eyeing to achieve from this partnership? The country is witnessing a growing air traffic demand, even from smaller cities now. A significant chunk of these people are digital savvy and prefer doing online bookings. Through this unique marketing campaign, we are trying to reach out to those customers and with the explosion of the internet and online booking, we believe that it is the right time to do so. Additionally, the company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, discounted air tickets for train waitlisted customers, and many more. We believe that this initiative provides us with an opportunity to make more travellers aware of these unique initiatives and grow our customer base. Q. What is your larger marketing strategy? How will your messaging change, if at all, now that you have new brand ambassadors onboard? We aim to cater to the pent-up demand via cross-selling to the huge customer base by promoting the same aggressively across all marketing platforms. We are confident that this pent-up demand will continue to grow. We also aim to continue with our record growth across businesses and grow our market share. We emphasize high ROI marketing spending and instead of opting for very high marketing budgets, we try to source relevant platforms that can gain the maximum interest of our customers. We will continue to move in that direction in 2022 as well. While we have onboarded brand ambassadors, we do not expect our messaging to change. We have always maintained a strong messaging and unique proposition of customer centricity and consistent performance, and our brand ambassadors will continue to take that proposition ahead. Q. Which advertising medium will get your lion's share this year? With people resuming travel, we are expecting a lot more marketing efforts and initiatives in the coming year. The industry is slowly recovering, and we believe that this is the right time for us to strengthen marketing efforts and customer outreach. Seeing a recovery of the industry, in the past year, we have used big-ticket events such as IPL as well as full-page advertisements across national newspapers for marketing initiatives and will continue to explore interesting initiatives this year as well. This year, we plan to release innovative and exciting marketing efforts across digital, print and outdoor media. With the growth in passenger traffic, we will also continue to actively use in-flight branding space, as well as boarding passes as essential touchpoints for travellers. Q. What are some of the trends that you are expecting to see in the travel industry this year? In 2022, we expect a few prominent trends to surface, which are set to be at the forefront of the travel industry. 2022 is set to witness a rise in travel spending by people as they are now, more than ever, ready to take those once-in-a-lifetime trips that they always wanted to embark on. In 2022, we are also expecting more travellers to prefer locations that are adopting sustainable tourism practices as many travellers have woken up to the benefits and the need of sustainable tourism in a post-covid scenario. Technology is also being implemented in a big way in the tourism industry and travellers are showing a higher preference for places that incorporate smart technology. In 2022, the travel industry is expected to move further into a digital shift and adopt newer platforms and technologies that enable travellers to travel seamlessly. Due to the safety concerns, we are expecting a rise in demand for unique, unexplored destinations, short weekend getaways and road trips to nearby tourist destinations. Reunion travel is set to be a major trend next year as people look to reconnect with family by taking a quick getaway trip. As an aftermath of the pandemic, there will also be a rise in the number of people that are opting for short getaways that offer wellness and self-care activities. In 2022, travellers are set to showcase an increased preference for locations that have a focus on wellness activities that help them rejuvenate, take a break away from the monotony of their daily lives and lead healthier lives. Q. How did the consumer sentiment change in December and what's it usually like in January? Travel this month is majorly focused on safety. There has been a significant shift in the mindset of travellers towards health and hygiene, and the services provided by travel companies regarding this, make a significant impact on the decision making. While there are safety concerns right now, the travel sentiment of customers is still strong. There is an underlying pent-up travel demand, which is expected to lead to a growth in revenge travel. We are also ensuring safety and hygiene for our customers with the help of our airlines and hotel partners. Q. We're at that time of the year when people are normally in the mood to travel. What are some of the tourist hotspots in India this year? Have consumers shown any interest in traveling to places they wouldn’t have thought of visiting earlier? The tourist destinations that have been in demand and that we expect to be tourist hotspots this year as well include Kashmir, Goa, Jaipur, Leh and Srinagar. With safety concerns, the demand for unique, unexplored domestic destinations has also shot up in the past few months, and a lot more unheard domestic destinations will come to the fore in the coming months. Q. In India, we love saving a little extra on hotels while traveling to a different city -- a lot of people in India prefer staying at a relative's place. Has that trend changed after COVID? Yes, we believe that this trend has changed as people have witnessed the high levels of sanitisations and safety protocols undertaken by hotels since the pandemic. Since the pandemic there has been an increased emphasis on safety and sanitization within the travel industry and enhanced health screenings have become the new normal across all travel segments. As a leading travel portal, we also provide all the sanitization protocols that each hotel follows, to ensure that the travellers are aware of the practices followed. This provides them with a sense of relief during this period as safety and hygiene has become a top priority in the current period, which is not guaranteed at a relative’s place. In fact, during the pandemic, there has been an increase in 4 and 5-star hotel bookings as compared to the pre-pandemic period as people would want a better level of sanitization at this time. The average duration of the stay has also gone up from 3.2 days to 4.7 days. While hotels and apartments have performed well, we have also seen an increased demand for private villas and homestays as customers find them more secure and safe during these unprecedented times. Q. Can you tell us what would be some of your focus areas in 2022? The company plans to focus heavily on its hotel and holiday package businesses and expand in the existing markets. We are working proactively to cater to the increased demand that we foresee. We will look at enhancing the revenues and profitability going forward by leveraging our existing base of customers for cross-selling. We also plan on leveraging our vast agent network and utilizing it for the holiday bookings which shall complement the company’s hotel and holiday businesses. Apart from the Indian market, we are present across UAE, Singapore, UK, Philippines, Thailand, and the USA. We want to establish our air ticketing business in these countries as we have forayed into these new countries anticipating a huge pent-up travel demand. In the coming year, we plan to launch a localized travel search engine in each global subsidiary to strengthen our offerings within each country. We may also look to expand to more viable countries if we see a strong performance and value addition from our existing global subsidiaries. Q. What is your larger vision for the platform? We aim to continue with the record growth with increased revenue margins and market share. We have been extremely bullish in the air segment and expect to become the number one player in the air segment in the next three to four years. While air travel bookings constitute around 95% of our revenues, we are also growing our non-air travel businesses including hotels, buses, trains and holidays in double digits. We are also looking to expand our services across Tier 2 and 3 cities as we have been witnessing a rise in air ticket bookings in these cities. All in all, we are aiming to be the preferred booking partner for all travellers across the country.

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip

<ul><li>This is the first time <keyword id="5030468" type="General" weightage="100" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> has appointed brand ambassadors since its inception.</li><li>Vijay and Varun are coming together as part of a brand campaign.</li></ul>EaseMyTrip has announced the appointment of ace actors <keyword id="31515" type="General" weightage="80" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> and <keyword id="337442" type="General" weightage="80" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword> as brand ambassadors. This is the first time that EaseMyTrip has appointed any brand ambassadors. Additionally, Vijay Raaz and Varun Sharma are also coming together as a duo for the first time for any brand campaign. The actors with their mass appeal and strong connect with the audience will complement the brand’s image of EaseMyTrip. The actors are admired by the fans for their genuine and down-to-earth personalities and their ability to make each and every act memorable. Vijay Raaz and Varun Sharma are also known for their impeccable comic timings and both actors have created a niche in the market basis their unique performances. The association is in sync with the brand’s image where EaseMyTrip has established itself and gained market share purely basis performance to date. The company is known for its consistent performance while being 100% bootstrapped and profitable since inception. Speaking on the occasion, Nishant Pitti, CEO &amp; Co-Founder, EaseMyTrip said, “We are thrilled to associate with Varun Sharma and Vijay Raaz as the faces of our brand. Similar to EaseMyTrip, they are the epitome of great performances. They have a unique mass appeal that cuts across all audiences and geographies. EaseMyTrip has revolutionised online travel by introducing initiatives such as a hassle-free booking experience, zero convenience fee and full refund due to medical reasons. Now is the right time for us to let more people be aware of such initiatives by EaseMyTrip through our brand campaign with Vijay Raaz and Varun Sharma.” Both the actors are elated and excited to be associated with EaseMyTrip as there is similar synergy between them making this partnership extremely special and one of a kind. Sharing his excitement on the partnership, Varun Sharma said, “I am absolutely honoured and delighted to be partnering with one of the fastest-growing brands in the world. They have revolutionized the way we travel and looking forward to working closely with EaseMyTrip to create an exceptional brand connect.” Speaking on the association, Vijay Raaz said, “My best wishes to EaseMyTrip as the brand is well known for its customer centricity and consistent performance. Wish to work together and create something memorable.”

EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors

<ul><li>The basis for <keyword id="60197" type="PERSON" weightage="20" keywordseo="Allotment">allotment</keyword> for the IPO of EaseMyTrip has been announced.</li><li>The shares are expected to be listed on March 19.</li><li>Investors can check the allotment status on the registrar’s website and the BSE website.</li></ul>EaseMyTrip, India’s second-largest online travel agency has completed its ₹510 crore initial public offering (IPO). The IPO received a good response from the investors, and it was subscribed 159.33 times the offer value. The allotment details have been announced and users can now check if they have got shares against their application. The online travel agency (OTA) offers a range of products and services for end-to-end travel solutions, from airline tickets to rail tickets and bus tickets to taxis, holiday packages, hotels, and much more. <cmsannotation type="cmsannotation" annotationid="How to check EaseMyTrip allotment status?" comment="subhead" text="How to check EaseMyTrip allotment status?">How to check EaseMyTrip allotment status?</cmsannotation> You can check the EaseMyTrip allotment status on the registrar’s website. <ul><li>To check the <keyword id="10944235" type="UNKNOWN" weightage="20" keywordseo="easemytrip-ipo-allotment">EaseMyTrip IPO allotment</keyword> status, visit the registrar’s website <a href="https://kcas.kfintech.com/ipostatus/">here</a>.</li><li>Click on ‘Select IPO’ and then select ‘Easy Trip Planners Ltd’.</li><li>Now, enter either your PAN, application number or DP / Client ID.</li><li>Now, enter the captcha.</li><li>Click on submit.</li></ul>Now, you will be able to see your application status. It will show the number of shares that you have applied for and the number of shares that have been allotted to you. You can also check the allotment status on the Bombay Stock Exchange (BSE) website. To check on BSE website: <ul><li>To check <keyword id="8432862" type="UNKNOWN" weightage="20" keywordseo="EaseMyTrip-IPO">EaseMyTrip IPO</keyword> allotment status on BSE or NSE website, go to the <a href="https://www.bseindia.com/investors/appli_check.aspx">BSE website</a>.</li><li>On the website, click on 'Equity' and then from the dropdown, select Easy Trip Planners Ltd'.</li><li>Now, enter your application number and PAN.</li><li>Click on 'Search'.</li></ul>You will be able to see the number of shares allotted to you. <cmsannotation type="cmsannotation" annotationid="When will the EaseMyTrip shares be listed?" comment="subhead" text="When will the EaseMyTrip shares be listed?">When will the EaseMyTrip shares be listed?</cmsannotation> The listing date for the allotted shares of EaseMyTrip has not been announced. It is expected that the shares will be listed on March 19. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/suryoday-small-finance-bank-initial-public-offer-ipo-worth-581-crore-live-should-you-subscribe/articleshow/81543610.cms">Suryoday Small Finance Bank IPO worth ₹581 crore opens today – should you subscribe?</a> <a href="https://www.businessinsider.in/stock-market/news/nazara-technologies-ipo-opens-today-should-you-subscribe/articleshow/81542657.cms">Nazara Technologies will be the first pure-play gaming company to debut on the Indian public markets – analysts are all in for it</a> <a href="https://www.businessinsider.in/stock-market/news/laxmi-organic-kicks-off-its-600-crore-ipo-should-you-subscribe/articleshow/81509655.cms">Laxmi Organic kicks off its ₹600 crore IPO – should you subscribe?</a> <a href="https://www.businessinsider.in/stock-market/news/craftsman-automation-has-launched-its-824-crore-initial-public-offer-ipo-in-stock-market-in-india/articleshow/81506486.cms">The ₹824-crore Craftsman Automation IPO opens today – should you subscribe?</a>

EaseMyTrip IPO allotment live – how to check allotment, listing date and more

<ul><li>The ₹510 crore IPO of EaseMyTrip is now open for public subscription.</li><li>The best thing about the travel aggregator is the cost-conscious model that sets it aside from other travel aggregators in India.</li><li>Being bootstrapped, the management of the company has tended to be extremely cost-conscious, and this has enabled them to be profitable since inception, said a Ventura report.</li><li>According to Choice Broking, Easy Trip has been profitable since its inception and is the only profitable company among the key OTAs.</li><li>The ICICI Direct report highlighted that taking cognisance of the huge growth opportunities for EaseMyTrip and a lean cost of operations would aid the flow of profitability to the bottom line.</li></ul>From the Indian government-run companies RailTel and IRFC to the most successful IPO of 2021 MTAR Technologies — the IPO bonanza doesn’t seem to be ending soon. Next in the line is the bootstrapped online travel aggregator, EaseMyTrip, making its way to the public markets. The ₹510 crore IPO of EaseMyTrip is now open for public subscription. The company is an exception among a large pool of internet companies, which have tried to get listed — EaseMyTrip has bootstrapped its way to the public markets. The online travel agency (OTA) offers a range of products and services for end-to-end travel solutions, from airline tickets to rail tickets and bus tickets to taxis, holiday packages, hotels, and much more. The best thing about the travel aggregator is the cost-conscious model that sets it aside from other travel aggregators in India. “Being bootstrapped, the management of the company has tended to be extremely cost conscious and this has enabled them to be profitable since inception. Their primary driver of business is that they do not charge a convenience fee and this is what sets them apart from their peers like Make My Trip, Yatra and ClearTrip,” said Ventura in an IPO note. And that’s why nearly every analyst on the street has a ‘subscribe’ rating on the IPO. Street’s view on EaseMyTrip’s ₹510 crore IPO: Subscribe <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Broking House </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Recommendation </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ICICI Direct </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BP Equities </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Canara Bank Securities </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Choice Broking </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">GEPL </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hem Securities </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ventura Securities </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr></tbody></table> Here's what makes the IPO hot! Lean, cost-efficient operations set it aside from peers According to an ICICI Direct report, EaseMyTrip, owned by Easy Trip Planners Ltd (ETP), had the lowest number of employees among India's key online travel agencies as of March 31, 2020. The company has developed a streamlined, efficient and lean organisation structure relative to the size of its business operations. The advanced technology infrastructure and operating systems focused on optimal human resource allocation, minimising operational and systematic errors and enhancing customer satisfaction have resulted in reducing administration costs while increasing employee productivity and operating efficiencies. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Easy Trip Planners </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MakeMyTrip </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Yatra Online </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Customer Promotion Expense as a % of Gross Booking Revenue </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.00% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.93% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.74% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Employee Expense as a % of Gross Booking Revenue </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">0.72% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.13% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.08% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Other Operating Expense as a % of Gross booking revenue </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">0.27% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">0.60% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.01% </td></tr></tbody></table>*Source: Ventura “We believe this has enabled ETP to maintain healthy profitability in the past few years,” the report added. Highest growth rate in terms of gross booking revenue and operating revenues among the Key Indian OTA’s According to Choice Broking, Easy Trip has been profitable since its inception and is the only profitable company among the key OTAs with a positive return on equity (RoE) and return on capital employed (RoCE). The company’s profit had grown from ₹3 lakh in 2018 to ₹32.9 crores in 2020. <div type="image" title="EaseMyTrip" msid="81387653" hostid="261"></div> As per the red herring prospectus, in terms of annual growth in operating revenues during FY 2018 to FY2020, Easy Trip recorded the fastest growth at a compound annual growth rate (CAGR) of approximately 19%, among key online travel agencies in India like MakeMyTrip Limited and Yatra Online. The sector is poised to grow According to Ventura, the company has increased its market share from 3.1% in FY18 to 4.6% in FY20 and has been ranked second among key OTAs in India based on booking volumes. The online penetration, defined as a share of bookings done online through websites of the service providers or through online travel agencies (OTAs), of the Indian travel industry accounted for 56-58% in FY20. The analysts further expect the share of online penetration to 67-68% in FY23, supported by growth in online transactions due to the Covid-19 pandemic. Justified valuations The ICICI Direct report highlighted that taking cognisance of the huge growth opportunities for EaseMyTrip and a lean cost of operations that would aid the flow of profitability to the bottom line — “it is an attractive issue.” According to Choice Broking, the company is available at a P/E of 65.3x on FY20 numbers — “which is reasonably priced”. The price-to-earnings (P/E) ratio shows the price that the market is willing to pay for a stock based on its earnings. Higher the P/E, the more expensive the stock. 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Here is why analysts maintain a bullish mood for the ₹510 crore IPO of bootstrapped online travel aggregator EaseMyTrip

Online <keyword id="6354692" type="General" weightage="20" keywordseo="travel" source="Orion">travel</keyword> platform <keyword id="5030468" type="General" weightage="100" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> has launched a new television campaign featuring <keyword id="337442" type="General" weightage="80" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword> and <keyword id="31515" type="General" weightage="80" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword>. The campaign highlights EaseMyTrip’s free of charge, full-refund <keyword id="117238" type="General" weightage="20" keywordseo="medical-policy" source="Orion">medical policy</keyword> through which customers can claim a complete refund on domestic air ticket cancellations caused due to medical emergencies*. The TVC also highlights how EaseMyTrip is providing exceptional services and customer care support during such unprecedented times. The campaign is now playing across all television and digital platforms. The campaign will also be amplified through outdoor and print media presence. <div type="Youtube" id="EskMdMTZxqM" title="Get Better Support in Emergencies, Full Refund on Medical Grounds. 😷✈︎" thumbUrl="https://i.ytimg.com/vi/EskMdMTZxqM/mqdefault.jpg"></div> Varun Sharma and Vijay Raaz have created a niche in the market basis their unique performances, which syncs with the EaseMyTrip brand’s image of establishing itself and gaining market share purely basis performance to date. Through this campaign, EaseMyTrip aims to target digital-savvy customers who make online bookings. The brand has chosen Varun Sharma and Vijay Raaz as they have a strong mass appeal and connect well with both the young and old audience base. This is the first time that Varun Sharma and Vijay Raaz are coming together as a duo for a brand campaign. Speaking on the TVC launch, <keyword id="3571926" type="General" weightage="20" keywordseo="prashant-pitti" source="Orion">Prashant Pitti</keyword>, CEO &amp; Co-Founder, EaseMyTrip said, “Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times. We are excited to associate with Varun Sharma and Vijay Raaz who enjoy a unique mass appeal for their impeccable comic timing and incredible versatility. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand's narrative of providing an exceptional and hassle-free booking experience.” EaseMyTrip has always believed in leveraging relevant and meaningful avenues for brand connect and this association is in-line with the same brand philosophy. The company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, ‘train waitlisted’ feature which offers discounted airfares to users with unconfirmed train tickets and many more.

You Searched For "easemytrip shares" and got 10 results

EaseMyTrip announces interim dividend of 50% after stellar profit growth

Kritti Bhalla

EaseMyTrip touches market cap of a billion dollars

Kritti Bhalla

EaseMyTrip lists at 13.5% premium – but gives up some of the listing gains soon after

Sanchita Dash

Jubilant FoodWorks, Easy Trip Planners, Dr. Reddy’s and other stocks to watch out for on June 16

Rounak Jain

EaseMyTrip IPO is set to open on Monday — price band for the issue set at ₹186 to ₹187 per share

Navdeep Yadav

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip

Karuna Sharma

EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors

BI India Partner

EaseMyTrip IPO allotment live – how to check allotment, listing date and more

Rounak Jain

Here is why analysts maintain a bullish mood for the ₹510 crore IPO of bootstrapped online travel aggregator EaseMyTrip

Navdeep Yadav

EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy

BI India Partner

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