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<ul><li>The online ticketing portal is planning to double its team strength by the end of the next financial year.</li><li>The hiring will be done across various domains like technology, marketing, support sectors to name a few.</li><li>In an interaction with Business Insider, Pitti mentioned that <keyword id="5030468" type="General" weightage="20" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> will be acquiring a few more companies in the near future, but didn’t reveal any details about it.</li></ul>EaseMyTrip, a Delhi-based online ticketing portal, is looking forward to doubling its team size by the end of the next financial year (FY 2022-23). The company, which has a current employee strength of 488, is looking to hire another 370 people in the coming months, Prashant Pitti, co-founder of EaseMyTrip, told Business Insider. Pitti said, “As there is a huge requirement to grow organically and inorganically, that is why we are looking forward to doubling our headcount by next year or so.” The hiring will be done across various domains like technology, marketing, support sectors to name a few. In a conversation with Business Insider, Pitti also expressed his interest in hiring interns as well across product and analyst segments. He said, “We are more than happy to hire interns on the product side, analyst side. If we can connect to some universities, we’re happy to take interns.” When asked about how many internships the travel company is planning to roll out, Pitti said, “ There is no specific number in our mind, but we’re really looking forward to welcoming interns or freshers in our team.” Talking about the growth plans of the company, Pitti also mentioned that EaseMyTrip will be acquiring a few more companies in the near future, but didn’t reveal the name of the companies. “There are many more acquisitions which are in the pipeline.. But we can’t reveal the names and other details,” Pitti told Business Insider. EaseMyTrip, in 2021, had acquired three companies — YoloBus, a premium intercity mobility platform, Spree Hospitality, a hospitality management company and Traviat, a business to business travel platform — for an undisclosed amount. “ We also plan on leveraging our vast agent network and utilising it for the holiday bookings which shall complement the company’s hotel and holiday businesses. We also aim to rapidly grow across our international markets where we have recently expanded our international presence to six countries where we added the Philippines, Thailand, and the USA as well,” he added. The publicly-listed travel company even doubled its net profit to ₹61.4 crore in the <a href="https://www.businessinsider.in/business/news/easemytrip-doubled-investors-money-during-one-of-the-worst-periods-for-the-travel-industry/articleshow/89172116.cms">financial year</a> 2021, when the entire travel segment was brought down to its knees due to COVID-19 and sits on a market cap of ₹5,600 crore, as of January 27. It had crossed ₹7,500 crore ($1 billion) market cap milestone in September last year. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/manyavars-vedant-fashions-ipo-is-heavily-expensive-for-investors-as-per-analysts/articleshow/89299258.cms">Here’s why analysts are saying Manyavar’s IPO is heavily expensive leaving very little room for investor profit</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/hdfcs-standalone-net-profit-up-11-backed-by-strong-demand-for-home-loans/articleshow/89298483.cms">Major housing finance firm says demand for home loan continue to be strong across segments</a>

EaseMyTrip says it will double its workforce by March 2023

<ul><li>The ₹510 crore IPO of EaseMyTrip is now open for public subscription.</li><li>The best thing about the travel aggregator is the cost-conscious model that sets it aside from other travel aggregators in India.</li><li>Being bootstrapped, the management of the company has tended to be extremely cost-conscious, and this has enabled them to be profitable since inception, said a Ventura report.</li><li>According to Choice Broking, Easy Trip has been profitable since its inception and is the only profitable company among the key OTAs.</li><li>The ICICI Direct report highlighted that taking cognisance of the huge growth opportunities for EaseMyTrip and a lean cost of operations would aid the flow of profitability to the bottom line.</li></ul>From the Indian government-run companies RailTel and IRFC to the most successful IPO of 2021 MTAR Technologies — the IPO bonanza doesn’t seem to be ending soon. Next in the line is the bootstrapped online travel aggregator, EaseMyTrip, making its way to the public markets. The ₹510 crore IPO of EaseMyTrip is now open for public subscription. The company is an exception among a large pool of internet companies, which have tried to get listed — EaseMyTrip has bootstrapped its way to the public markets. The online travel agency (OTA) offers a range of products and services for end-to-end travel solutions, from airline tickets to rail tickets and bus tickets to taxis, holiday packages, hotels, and much more. The best thing about the travel aggregator is the cost-conscious model that sets it aside from other travel aggregators in India. “Being bootstrapped, the management of the company has tended to be extremely cost conscious and this has enabled them to be profitable since inception. Their primary driver of business is that they do not charge a convenience fee and this is what sets them apart from their peers like Make My Trip, Yatra and ClearTrip,” said Ventura in an IPO note. And that’s why nearly every analyst on the street has a ‘subscribe’ rating on the IPO. Street’s view on EaseMyTrip’s ₹510 crore IPO: Subscribe <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Broking House </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Recommendation </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ICICI Direct </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BP Equities </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Canara Bank Securities </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Choice Broking </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">GEPL </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hem Securities </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ventura Securities </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr></tbody></table> Here's what makes the IPO hot! Lean, cost-efficient operations set it aside from peers According to an ICICI Direct report, EaseMyTrip, owned by Easy Trip Planners Ltd (ETP), had the lowest number of employees among India's key online travel agencies as of March 31, 2020. The company has developed a streamlined, efficient and lean organisation structure relative to the size of its business operations. The advanced technology infrastructure and operating systems focused on optimal human resource allocation, minimising operational and systematic errors and enhancing customer satisfaction have resulted in reducing administration costs while increasing employee productivity and operating efficiencies. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Easy Trip Planners </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MakeMyTrip </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Yatra Online </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Customer Promotion Expense as a % of Gross Booking Revenue </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.00% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.93% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.74% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Employee Expense as a % of Gross Booking Revenue </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">0.72% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.13% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.08% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Other Operating Expense as a % of Gross booking revenue </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">0.27% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">0.60% </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.01% </td></tr></tbody></table>*Source: Ventura “We believe this has enabled ETP to maintain healthy profitability in the past few years,” the report added. Highest growth rate in terms of gross booking revenue and operating revenues among the Key Indian OTA’s According to Choice Broking, Easy Trip has been profitable since its inception and is the only profitable company among the key OTAs with a positive return on equity (RoE) and return on capital employed (RoCE). The company’s profit had grown from ₹3 lakh in 2018 to ₹32.9 crores in 2020. <div type="image" title="EaseMyTrip" msid="81387653" hostid="261"></div> As per the red herring prospectus, in terms of annual growth in operating revenues during FY 2018 to FY2020, Easy Trip recorded the fastest growth at a compound annual growth rate (CAGR) of approximately 19%, among key online travel agencies in India like MakeMyTrip Limited and Yatra Online. The sector is poised to grow According to Ventura, the company has increased its market share from 3.1% in FY18 to 4.6% in FY20 and has been ranked second among key OTAs in India based on booking volumes. The online penetration, defined as a share of bookings done online through websites of the service providers or through online travel agencies (OTAs), of the Indian travel industry accounted for 56-58% in FY20. The analysts further expect the share of online penetration to 67-68% in FY23, supported by growth in online transactions due to the Covid-19 pandemic. Justified valuations The ICICI Direct report highlighted that taking cognisance of the huge growth opportunities for EaseMyTrip and a lean cost of operations that would aid the flow of profitability to the bottom line — “it is an attractive issue.” According to Choice Broking, the company is available at a P/E of 65.3x on FY20 numbers — “which is reasonably priced”. The price-to-earnings (P/E) ratio shows the price that the market is willing to pay for a stock based on its earnings. Higher the P/E, the more expensive the stock. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/oyo-vs-zo-zostel-claims-victory-while-the-ritesh-agarwal-led-firm-says-theres-still-room-to-win/articleshow/81386851.cms">OYO vs Zo – Zostel claims victory while the Ritesh Agarwal-led firm says there’s still room to win</a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/oyo-vs-zo-zostel-claims-victory-while-the-ritesh-agarwal-led-firm-says-theres-still-room-to-win/articleshow/81386851.cms"></a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/sensex-up-300-points-nifty-crosses-15000-banks-oil-stocks-lead/articleshow/81386563.cms">Sensex up 300 points, Nifty crosses 15,000 — banks, oil stocks lead</a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/sensex-up-300-points-nifty-crosses-15000-banks-oil-stocks-lead/articleshow/81386563.cms"></a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/international-womens-day-take-a-look-at-some-of-the-finest-achievements-by-indian-women/slidelist/81385710.cms">International Women’s Day: Take a look at some of the finest achievements by Indian women</a>

Here is why analysts maintain a bullish mood for the ₹510 crore IPO of bootstrapped online travel aggregator EaseMyTrip

<ul><li><keyword id="132652" type="General" weightage="100" keywordseo="cleartrip" source="Orion">Cleartrip</keyword> to increase its workforce to 700 employees, a three-fold increase from October last year.</li><li>Earlier this quarter, the <keyword id="7254678" type="General" weightage="20" keywordseo="travel-aggregator" source="Orion">travel aggregator</keyword> had increased its workforce by 60%.</li><li>The hiring will be done in technology and product teams and across various destinations in India.</li></ul>Cleartrip, a Bengaluru-based travel aggregator website, is looking forward to ramping up its workforce by 400 employees by December 2022. Hiring of 400 employees will take the workforce to a total of 700 employees, a three-fold increase from 240 employees in October 2021. The hiring will be done in technology and product teams and across various destinations in India — Goa, Karnataka, Kerala, Tamil Nadu, Maharashtra, Gujarat, Jammu and Kashmir, Himachal Pradesh, West Bengal, Madhya Pradesh, Rajasthan and Punjab. Earlier this quarter, the travel aggregator had increased its workforce by 60%. Large number of hiring was dedicated towards its plans to scale up its hotel category business. When asked about the reason behind this massive hiring spree, Ayyappan Rajagopal, chief executive officer (CEO) of Cleartrip said, “Cleartrip is actively hiring for their upcoming tech park in Chennai where all the technology-related backhand work will be handled so that we can reach the target of 400 employees by the end of this year.” He further said, “By hiring top talent from the industry across levels, we are infusing fresh energy and ideas into our teams, setting us up for success. As we move forward in 2022, one of our key goals this year is to bring more offerings, scale up our existing verticals to bring more digitally-enabled travel experiences for our customers to boost their confidence while travelling during what has been a difficult time.” The announcement comes after Cleartrip’s acquisition by the Flipkart Group, part of US-based Walmart Group, which has accelerated the brand’s growth strategy to make an end-to-end travel app for the company by the end of 2022. In 2021, e-commerce giant Flipkart had <a href="https://www.businessinsider.in/business/news/flipkart-acquires-cleartrip-in-an-effort-to-cement-its-position-in-the-travel-booking-segment/articleshow/82081931.cms">acquired</a> a 100% stake in Cleartrip, making it a Flipkart Group company. Cleartrip has raised a total of $56.4 million in funding over 7 rounds, as per data from Crunchbase. Their latest funding was raised on October 29 last year in a secondary market round. Founded in 2006, Cleartrip is an online travel firm for booking flights, train tickets, hotel reservations, and activities in India and the Middle East countries. It holds offices across India, UAE, Saudi Arabia and Egypt. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/sharechat-to-acquire-short-video-platform-mx-takatak-for-around-4500-crore/articleshow/89479244.cms">ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/two-indian-cities-are-in-global-top-10-of-the-most-congested-places-to-drive-through-take-a-guess/slidelist/89476030.cms">Two Indian cities are in global top 10 of the most congested places to drive through – Take a guess</a>

Online travel booking portal Cleartrip to increase its workforce by 400 by the end of this year

<ul><li>EaseMyTrip recently appointed <keyword id="31515" type="General" weightage="20" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> and <keyword id="337442" type="General" weightage="20" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword> as its first-ever brand ambassadors to expand its reach across the country.</li><li>As the travel platform launches its campaign with new ambassadors and rolls out its marketing blitzkrieg, we speak to <keyword id="6106039" type="General" weightage="20" keywordseo="nishant-pitti" source="Orion">Nishant Pitti</keyword>, CEO and Co-Founder, EaseMyTrip about the idea behind choosing Vijay and Varun, platform’s game plan to deal with COVID and macro-economic changes that might come in our way and larger vision.</li></ul>Six days into 2022 and brands and organisations are planning to completely return to work-from-home model and prepare for the impending wave of COVID-19 and macro-economic challenges that it might bring along. The economic impact of the third wave might not be as devastating as the second wave, but it might take a toll on the hospitality industry yet again. If the government strengthens lockdown restrictions across the country in the coming days, the hospitality sector might face a recap of 2020. However, home-grown hospitality and travel brand EaseMyTrip witnessed a six-fold growth in revenue during the peak of the second wave and on the back of its ‘flexible and lean business model,’it is optimistic about maintaining its financial health in 2022 as well. With its first-ever brand ambassadors in Vijay Raaz and Varun Sharma and a slew of customer-centric initiatives such as zero-convenience fee, full refund on medical grounds, discounted air tickets for train waitlisted customers, EaseMyTrip has entered this year all guns blazing! So, to discuss what lies ahead, Advertising and Media caught up with Nishant Pitti, CEO and Co-Founder, EaseMyTrip. He told us about his game plan for the platform in 2022, larger vision, marketing strategy and a lot more. Q. Can you tell us how 2021 was for EaseMyTrip and the travel industry? In FY20-21, we almost doubled our profits and this was despite halving of Gross Booking Revenue in a pandemic struck year. In Q4 of FY21, we witnessed a V-shaped recovery, registering almost 89% of the gross booking revenue of the corresponding quarter in the previous fiscal. Additionally, Q1FY22 was one of the worst periods for the travel industry due to the second wave, however, we grew our profits six-fold to more than Rs 15 crore in Q1FY22 as against a net profit of Rs 2.5 crore in the corresponding quarter of the previous fiscal. This makes us one of the few companies to be profitable in the industry that has been the worst impacted in the country in the quarter of April- June’21. We have been able to maintain our profitability through the pandemic as we have been flexible and maintained a lean business model, which has been the key driver in maintaining financial health. For the travel industry, the year started well as there was a strong demand. However, the second wave struck soon after, which led to a fall in travel demand. The second wave had impacted the entire tourism industry. However, the strong vaccination drive helped in lowering active cases and the industry was seeing a recovery again. The festive season further pushed travel demand as people were comfortable travelling and had adapted to the travel norms. The rise in travel bookings during this festive period was a clear sign of the underlying pent up travel demand and the growing sentiment among travellers to venture out for leisure travel. We believe that the sector has been able to weather the storm as a lull period was followed by strong growth in demand. We also witnessed a rise in travellers from smaller cities and towns which eventually led to a rise in passenger traffic and demand. Q. You have recently onboarded your first-ever brand ambassadors. Firstly, why did you think this was a good time to bring on the actors and what was the thought behind choosing Varun and Vijay? We have been witnessing strong growth, even during the pandemic, and we have been constantly innovating and providing value to the consumer. As a result, we believe that now is the right time for branding and to get more people to know about EaseMyTrip. EaseMyTrip has always believed in leveraging relevant and meaningful avenues for brand connect and this association is in-line with the same brand philosophy. We believe that Varun Sharma and Vijay Raaz are unique actors who have superb comic timing and have created a niche in the market based on their unique performances. They have a unique mass appeal that cuts across all audiences and geographies. We have consciously chosen two unique actors from two different generations as we believe that an association with both of them will help us reach our overall target audience efficiently. The association with Varun and Vijay are in sync with the brand as just like these ace actors, EaseMyTrip too has established itself and gained market share purely based on performance to date. Q. After onboarding your first-ever brand ambassadors, what are you eyeing to achieve from this partnership? The country is witnessing a growing air traffic demand, even from smaller cities now. A significant chunk of these people are digital savvy and prefer doing online bookings. Through this unique marketing campaign, we are trying to reach out to those customers and with the explosion of the internet and online booking, we believe that it is the right time to do so. Additionally, the company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, discounted air tickets for train waitlisted customers, and many more. We believe that this initiative provides us with an opportunity to make more travellers aware of these unique initiatives and grow our customer base. Q. What is your larger marketing strategy? How will your messaging change, if at all, now that you have new brand ambassadors onboard? We aim to cater to the pent-up demand via cross-selling to the huge customer base by promoting the same aggressively across all marketing platforms. We are confident that this pent-up demand will continue to grow. We also aim to continue with our record growth across businesses and grow our market share. We emphasize high ROI marketing spending and instead of opting for very high marketing budgets, we try to source relevant platforms that can gain the maximum interest of our customers. We will continue to move in that direction in 2022 as well. While we have onboarded brand ambassadors, we do not expect our messaging to change. We have always maintained a strong messaging and unique proposition of customer centricity and consistent performance, and our brand ambassadors will continue to take that proposition ahead. Q. Which advertising medium will get your lion's share this year? With people resuming travel, we are expecting a lot more marketing efforts and initiatives in the coming year. The industry is slowly recovering, and we believe that this is the right time for us to strengthen marketing efforts and customer outreach. Seeing a recovery of the industry, in the past year, we have used big-ticket events such as IPL as well as full-page advertisements across national newspapers for marketing initiatives and will continue to explore interesting initiatives this year as well. This year, we plan to release innovative and exciting marketing efforts across digital, print and outdoor media. With the growth in passenger traffic, we will also continue to actively use in-flight branding space, as well as boarding passes as essential touchpoints for travellers. Q. What are some of the trends that you are expecting to see in the travel industry this year? In 2022, we expect a few prominent trends to surface, which are set to be at the forefront of the travel industry. 2022 is set to witness a rise in travel spending by people as they are now, more than ever, ready to take those once-in-a-lifetime trips that they always wanted to embark on. In 2022, we are also expecting more travellers to prefer locations that are adopting sustainable tourism practices as many travellers have woken up to the benefits and the need of sustainable tourism in a post-covid scenario. Technology is also being implemented in a big way in the tourism industry and travellers are showing a higher preference for places that incorporate smart technology. In 2022, the travel industry is expected to move further into a digital shift and adopt newer platforms and technologies that enable travellers to travel seamlessly. Due to the safety concerns, we are expecting a rise in demand for unique, unexplored destinations, short weekend getaways and road trips to nearby tourist destinations. Reunion travel is set to be a major trend next year as people look to reconnect with family by taking a quick getaway trip. As an aftermath of the pandemic, there will also be a rise in the number of people that are opting for short getaways that offer wellness and self-care activities. In 2022, travellers are set to showcase an increased preference for locations that have a focus on wellness activities that help them rejuvenate, take a break away from the monotony of their daily lives and lead healthier lives. Q. How did the consumer sentiment change in December and what's it usually like in January? Travel this month is majorly focused on safety. There has been a significant shift in the mindset of travellers towards health and hygiene, and the services provided by travel companies regarding this, make a significant impact on the decision making. While there are safety concerns right now, the travel sentiment of customers is still strong. There is an underlying pent-up travel demand, which is expected to lead to a growth in revenge travel. We are also ensuring safety and hygiene for our customers with the help of our airlines and hotel partners. Q. We're at that time of the year when people are normally in the mood to travel. What are some of the tourist hotspots in India this year? Have consumers shown any interest in traveling to places they wouldn’t have thought of visiting earlier? The tourist destinations that have been in demand and that we expect to be tourist hotspots this year as well include Kashmir, Goa, Jaipur, Leh and Srinagar. With safety concerns, the demand for unique, unexplored domestic destinations has also shot up in the past few months, and a lot more unheard domestic destinations will come to the fore in the coming months. Q. In India, we love saving a little extra on hotels while traveling to a different city -- a lot of people in India prefer staying at a relative's place. Has that trend changed after COVID? Yes, we believe that this trend has changed as people have witnessed the high levels of sanitisations and safety protocols undertaken by hotels since the pandemic. Since the pandemic there has been an increased emphasis on safety and sanitization within the travel industry and enhanced health screenings have become the new normal across all travel segments. As a leading travel portal, we also provide all the sanitization protocols that each hotel follows, to ensure that the travellers are aware of the practices followed. This provides them with a sense of relief during this period as safety and hygiene has become a top priority in the current period, which is not guaranteed at a relative’s place. In fact, during the pandemic, there has been an increase in 4 and 5-star hotel bookings as compared to the pre-pandemic period as people would want a better level of sanitization at this time. The average duration of the stay has also gone up from 3.2 days to 4.7 days. While hotels and apartments have performed well, we have also seen an increased demand for private villas and homestays as customers find them more secure and safe during these unprecedented times. Q. Can you tell us what would be some of your focus areas in 2022? The company plans to focus heavily on its hotel and holiday package businesses and expand in the existing markets. We are working proactively to cater to the increased demand that we foresee. We will look at enhancing the revenues and profitability going forward by leveraging our existing base of customers for cross-selling. We also plan on leveraging our vast agent network and utilizing it for the holiday bookings which shall complement the company’s hotel and holiday businesses. Apart from the Indian market, we are present across UAE, Singapore, UK, Philippines, Thailand, and the USA. We want to establish our air ticketing business in these countries as we have forayed into these new countries anticipating a huge pent-up travel demand. In the coming year, we plan to launch a localized travel search engine in each global subsidiary to strengthen our offerings within each country. We may also look to expand to more viable countries if we see a strong performance and value addition from our existing global subsidiaries. Q. What is your larger vision for the platform? We aim to continue with the record growth with increased revenue margins and market share. We have been extremely bullish in the air segment and expect to become the number one player in the air segment in the next three to four years. While air travel bookings constitute around 95% of our revenues, we are also growing our non-air travel businesses including hotels, buses, trains and holidays in double digits. We are also looking to expand our services across Tier 2 and 3 cities as we have been witnessing a rise in air ticket bookings in these cities. All in all, we are aiming to be the preferred booking partner for all travellers across the country.

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip

<ul><li>The basis for <keyword id="60197" type="PERSON" weightage="20" keywordseo="Allotment">allotment</keyword> for the IPO of EaseMyTrip has been announced.</li><li>The shares are expected to be listed on March 19.</li><li>Investors can check the allotment status on the registrar’s website and the BSE website.</li></ul>EaseMyTrip, India’s second-largest online travel agency has completed its ₹510 crore initial public offering (IPO). The IPO received a good response from the investors, and it was subscribed 159.33 times the offer value. The allotment details have been announced and users can now check if they have got shares against their application. The online travel agency (OTA) offers a range of products and services for end-to-end travel solutions, from airline tickets to rail tickets and bus tickets to taxis, holiday packages, hotels, and much more. <cmsannotation type="cmsannotation" annotationid="How to check EaseMyTrip allotment status?" comment="subhead" text="How to check EaseMyTrip allotment status?">How to check EaseMyTrip allotment status?</cmsannotation> You can check the EaseMyTrip allotment status on the registrar’s website. <ul><li>To check the <keyword id="10944235" type="UNKNOWN" weightage="20" keywordseo="easemytrip-ipo-allotment">EaseMyTrip IPO allotment</keyword> status, visit the registrar’s website <a href="https://kcas.kfintech.com/ipostatus/">here</a>.</li><li>Click on ‘Select IPO’ and then select ‘Easy Trip Planners Ltd’.</li><li>Now, enter either your PAN, application number or DP / Client ID.</li><li>Now, enter the captcha.</li><li>Click on submit.</li></ul>Now, you will be able to see your application status. It will show the number of shares that you have applied for and the number of shares that have been allotted to you. You can also check the allotment status on the Bombay Stock Exchange (BSE) website. To check on BSE website: <ul><li>To check <keyword id="8432862" type="UNKNOWN" weightage="20" keywordseo="EaseMyTrip-IPO">EaseMyTrip IPO</keyword> allotment status on BSE or NSE website, go to the <a href="https://www.bseindia.com/investors/appli_check.aspx">BSE website</a>.</li><li>On the website, click on 'Equity' and then from the dropdown, select Easy Trip Planners Ltd'.</li><li>Now, enter your application number and PAN.</li><li>Click on 'Search'.</li></ul>You will be able to see the number of shares allotted to you. <cmsannotation type="cmsannotation" annotationid="When will the EaseMyTrip shares be listed?" comment="subhead" text="When will the EaseMyTrip shares be listed?">When will the EaseMyTrip shares be listed?</cmsannotation> The listing date for the allotted shares of EaseMyTrip has not been announced. It is expected that the shares will be listed on March 19. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/suryoday-small-finance-bank-initial-public-offer-ipo-worth-581-crore-live-should-you-subscribe/articleshow/81543610.cms">Suryoday Small Finance Bank IPO worth ₹581 crore opens today – should you subscribe?</a> <a href="https://www.businessinsider.in/stock-market/news/nazara-technologies-ipo-opens-today-should-you-subscribe/articleshow/81542657.cms">Nazara Technologies will be the first pure-play gaming company to debut on the Indian public markets – analysts are all in for it</a> <a href="https://www.businessinsider.in/stock-market/news/laxmi-organic-kicks-off-its-600-crore-ipo-should-you-subscribe/articleshow/81509655.cms">Laxmi Organic kicks off its ₹600 crore IPO – should you subscribe?</a> <a href="https://www.businessinsider.in/stock-market/news/craftsman-automation-has-launched-its-824-crore-initial-public-offer-ipo-in-stock-market-in-india/articleshow/81506486.cms">The ₹824-crore Craftsman Automation IPO opens today – should you subscribe?</a>

EaseMyTrip IPO allotment live – how to check allotment, listing date and more

<ul><li>The IPO of <keyword id="5030468" type="UNKNOWN" weightage="20" keywordseo="EaseMyTrip">EaseMyTrip</keyword> will open on March 8 and remain open till March 10. </li><li>The company has set the price band for the issue at ₹186 to ₹187 per share. </li><li>The OTA offers a range of products and services for end-to-end travel solutions, from airline tickets to rail tickets and bus tickets to taxis, holiday packages, and much more. </li><li>EaseMyTrip.com is the second largest online travel agency in India in terms of booking volume in the nine months ended December 31.</li></ul>The ₹510 crore initial public offering (IPO) of India’s second-largest online travel agency EaseMyTrip.com will hit the capital markets next week. The IPO will open on March 8 and remain open till March 10. The Delhi-based online travel agency Easy Trip Planners operate EaseMyTrip.com. The offer comprises an offer for sale of up to ₹255 crore by its promoters Nishant Pitti and Rikant Pitti, holding 49.81% and 49.68%, respectively, in the company. The company has set the price band for the issue at ₹186 to ₹187 per share. The online travel agency (OTA) offers a range of products and services for end-to-end travel solutions, from airline tickets to rail tickets and bus tickets to taxis, holiday packages, hotels, and much more. This would be the tenth initial public offering this year after Indian Railway Finance Corporation (IRFC), Indigo Paints, Home First Finance Company (HFFC), Stove Kraft, Brookfield India REIT, Nureca and RailTel recently concluded their listings. Easy Trip Planners IPO opens next week <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Issue details </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Opens on </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March 8 </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Closes on </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March 10 </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Price band </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹186 to ₹187 per share </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Minimum bid </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">80 equity shares </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reservation for qualified institutional buyers </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">75% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reservation for non-institutional buyers </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">15% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reservation for retail investors </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10% </td></tr></tbody></table> Once the IPO is concluded, the equity shares will be listed on both the exchanges — BSE and NSE. Axis Capital and JM Financial are the book running lead managers for its public offering IPO. Easy Trip Planners IPO: All you need to know <ul><li>According to the CRISIL Report, EaseMyTrip.com was the only profitable online travel agency among other key agencies in India in the fiscal years 2018 to 2020. The other key players in India include Cleartrip, MakeMyTrip and Yatra Online.</li><li>EaseMyTrip.com is the second largest online travel agency in India in terms of booking volume in the nine months ended December 31.</li><li>The company has been consistently profitable over the past three years, with its profit growing from ₹3 lakh in 2018 to 32.9 crores in 2020.</li><li>In terms of annual growth in operating revenues during FY 2018 to FY2020, Easy Trip Planners Limited recorded the fastest growth at a compound annual growth rate (CAGR) of approximately 19%, among key online travel agencies in India like MakeMyTrip Limited and Yatra Online.</li><li>Indian OTA industry is expected to grow at a CAGR of 1% to 2% from fiscal 2020 to fiscal 2023 in terms of gross booking revenues.</li></ul>SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/instagram-accidentally-hid-likes-for-some-users-after-expanding-long-running-test-feature-says-cnn-report/articleshow/81308217.cms">Instagram accidentally hid likes for some users after expanding long-running test feature, says CNN report</a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/instagram-accidentally-hid-likes-for-some-users-after-expanding-long-running-test-feature-says-cnn-report/articleshow/81308217.cms"></a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/paypal-which-had-shut-down-domestic-operations-in-india-now-plans-to-hire-1000-engineers/articleshow/81307572.cms">PayPal, which had shut down domestic operations in India, now plans to hire 1,000 engineers</a>

EaseMyTrip IPO is set to open on Monday — price band for the issue set at ₹186 to ₹187 per share

Online <keyword id="6354692" type="General" weightage="20" keywordseo="travel" source="Orion">travel</keyword> platform <keyword id="5030468" type="General" weightage="100" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> has launched a new television campaign featuring <keyword id="337442" type="General" weightage="80" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword> and <keyword id="31515" type="General" weightage="80" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword>. The campaign highlights EaseMyTrip’s free of charge, full-refund <keyword id="117238" type="General" weightage="20" keywordseo="medical-policy" source="Orion">medical policy</keyword> through which customers can claim a complete refund on domestic air ticket cancellations caused due to medical emergencies*. The TVC also highlights how EaseMyTrip is providing exceptional services and customer care support during such unprecedented times. The campaign is now playing across all television and digital platforms. The campaign will also be amplified through outdoor and print media presence. <div type="Youtube" id="EskMdMTZxqM" title="Get Better Support in Emergencies, Full Refund on Medical Grounds. 😷✈︎" thumbUrl="https://i.ytimg.com/vi/EskMdMTZxqM/mqdefault.jpg"></div> Varun Sharma and Vijay Raaz have created a niche in the market basis their unique performances, which syncs with the EaseMyTrip brand’s image of establishing itself and gaining market share purely basis performance to date. Through this campaign, EaseMyTrip aims to target digital-savvy customers who make online bookings. The brand has chosen Varun Sharma and Vijay Raaz as they have a strong mass appeal and connect well with both the young and old audience base. This is the first time that Varun Sharma and Vijay Raaz are coming together as a duo for a brand campaign. Speaking on the TVC launch, <keyword id="3571926" type="General" weightage="20" keywordseo="prashant-pitti" source="Orion">Prashant Pitti</keyword>, CEO &amp; Co-Founder, EaseMyTrip said, “Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times. We are excited to associate with Varun Sharma and Vijay Raaz who enjoy a unique mass appeal for their impeccable comic timing and incredible versatility. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand's narrative of providing an exceptional and hassle-free booking experience.” EaseMyTrip has always believed in leveraging relevant and meaningful avenues for brand connect and this association is in-line with the same brand philosophy. The company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, ‘train waitlisted’ feature which offers discounted airfares to users with unconfirmed train tickets and many more.

EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy

<ul class="summary-list"><li>A <keyword id="1817616" type="ORGANIZATION" weightage="60" keywordseo="SPAC">SPAC</keyword> backed by <keyword id="251068" type="ORGANIZATION" weightage="60" keywordseo="LA-Dodgers">LA Dodgers</keyword> co-owner <keyword id="2533838" type="PERSON" weightage="60" keywordseo="Todd-Boehly">Todd Boehly</keyword> is taking online ticket marketplace <keyword id="11141736" type="UNKNOWN" weightage="60" keywordseo="vivid-seats">Vivid Seats</keyword> public.</li><li>The deal will put the combined valuation of both companies at $1.95 billion.</li><li>The SPAC, <keyword id="11141737" type="UNKNOWN" weightage="60" keywordseo="horizon-acquisition">Horizon Acquisition</keyword>, will provide around $769 million of gross proceeds to Vivid Seats, including a $225 million PIPE.</li></ul>A blank check company backed by Los Angeles Dodgers co-owner Todd Boehly <a href="https://www.businesswire.com/news/home/20210422005400/en/Vivid-Seats-A-Leading-Concert-Sports-And-Theater-Ticket-Marketplace-To-Become-A-Publicly-Listed-Company-Via-Merger-With-Horizon-Acquisition-Corporation">announced Thursday</a> that it is taking online ticket marketplace Vivid Seats public, putting the combined valuation of both companies at $1.95 billion.Boehly's Horizon Acquisition SPAC will provide around $769 million of gross proceeds to Vivid Seats, including a $225 million private investment in public equity, or PIPE, at $10 per share from investors including Fidelity Management &amp; Research Company and <keyword id="4198538" type="PERSON" weightage="60" keywordseo="eldridge-industries">Eldridge Industries</keyword>, which Boehly is CEO of.The new company will be led by Vivid Seats CEO Stan Chia. Boehly, chairman and CEO of the SPAC, will join the Vivid Seats' board of directors."Vivid Seats has built an impressive technology platform, as well as a substantial customer base," Boehly, who is also the founder of Eldridge Industries, <a href="https://www.businesswire.com/news/home/20210422005400/en/Vivid-Seats-A-Leading-Concert-Sports-And-Theater-Ticket-Marketplace-To-Become-A-Publicly-Listed-Company-Via-Merger-With-Horizon-Acquisition-Corporation">said in a statement</a>. "Vivid Seats is a scaled, growing and highly profitable marketplace that will be well-positioned to drive continual long-term growth."Vivid Seats is a live portal that connects fans with ticket sellers across. The Chicago-based company is poised to take advantage of consumers' pent-up demand - after being locked in their homes due to the pandemic - to attend sports, concert, and theater events as Covid-19 restrictions worldwide ease.The online ticket marketplace currently supports over 12 million customers and 3,400 sellers across more than 200,000 listed events. Founded in 2001, the company counts ESPN and The Rolling Stones as its partner, among others.Evercore is acting as financial and capital adviser to Vivid Seats, while Credit Suisse, Deutsche Bank Securities and RBC Capital <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">Markets</keyword> are advising Horizon on the deal.SPACs, shell companies seeking to merge with private companies with the intention of taking them public, have boomed.In 2020, a total of 248 SPACs raised $83.3 billion according to <a href="https://www.spacanalytics.com/" target="_blank" rel="noopener">SPAC Analytics</a>. But by April of this year, 308 SPACs have raised $99.7 billion, comprising 65% of all IPOs.While the boom in SPACs has slowed recently, Goldman Sachs said these could still drive <a href="https://markets.businessinsider.com/news/stocks/spacs-blank-check-spac-boom-slowdown-dealmaking-2021-4-1030332693">$900 billion of dealmaking</a> over the next two years.

You Searched For "easemytrip online ticketing portal" and got 8 results

EaseMyTrip says it will double its workforce by March 2023

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Here is why analysts maintain a bullish mood for the ₹510 crore IPO of bootstrapped online travel aggregator EaseMyTrip

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Online travel booking portal Cleartrip to increase its workforce by 400 by the end of this year

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Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip

Karuna Sharma

EaseMyTrip IPO allotment live – how to check allotment, listing date and more

Rounak Jain

EaseMyTrip IPO is set to open on Monday — price band for the issue set at ₹186 to ₹187 per share

Navdeep Yadav

EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy

BI India Partner

A SPAC backed by an LA Dodgers co-owner will take online ticket marketplace Vivid Seats public at a $2 billion valuation

Isabelle Lee

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