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India could see a shift in foreign direct investment (FDI) trends in the second term of Donald Trump (Trump 2.0) as President of the United States, says a research report by the State Bank of India. The report highlighted that under his first term, Trump 1.0, the Trump administration made sweeping regulatory changes aimed at attracting investments back to the U.S., which impacted FDI inflows globally, including India. It added that if similar policies are reintroduced in Trump 2.0 also, it could create challenges for emerging markets like India, which rely on FDI as a significant driver of economic growth. Notably, a recent Kotak report highlighted that a complete Republican control over all arms of the US government would mean increased US earnings via corporate tax cuts, higher tariffs on imports into the US and greater US fiscal deficits. The first two could spell doom for emerging markets like India and China, since foreign investors will make a beeline for investing more money in the US markets, which will come at the cost of intense selloff in emerging markets. However, higher fiscal deficits will eventually lead to the dollar weakening after the initial euphoria dies down. "India may see shifts in foreign direct investments (FDIs) during Trump 2.0. The Trump 1.0 administration saw significant regulatory changes aimed at attracting investments back to the US," the SBI report stated. However, given that India has been gradually diversifying its sources of FDI (foreign direct investments), this trend could serve as a buffer against any potential decline. Moreover, domestic institutional investors have been stepping up big time, maintaining some balance to the massive exodus of FIIs over the past month. So far in November 2024, FIIs have withdrawn Rs 19,849 crores from the cash segment in Indian markets, while DIIs have poured in Rs 14,014.18 crores as of November 10th, 2024. "India is no longer dependent on the traditional sources of FDI inflows... unlike the recent past, FDI is now coming in many new sectors," noted the SBI report. Unlike a decade ago, when most FDI inflows came from a limited number of traditional sectors, India is now attracting investment in a wide array of industries, including renewable energy, sea transport, medical devices, and surgical appliances. Data suggests over the last 24 years, i.e., between April 2000 and June 2024, FDIs have poured in $1,013.4 billion in the Indian economy. Out of this, 67%, i.e., $689.88 billion, has come in just the last 10 years. The report added there are up to 12 emerging sectors showing strong FDI interest, which could help offset any loss of inflows in conventional sectors if there is a shift in global investment patterns under another Trump administration. In the last financial year, the top 5 sectors that have received the highest quantum of FDI inflow include the services sector (finance, banking, insurance, and business) which makes up about 16% of the inflows. This is followed computer software &amp; hardware, which constitute around 15% of total FDI flows. Trading and telecommunications follows with a share of 6% each, and Automobile Industry comes next with a 5% share. In the short term, the potential for increased U.S. tariffs, more restrictive H-1B visa policies, and a stronger dollar could bring some volatility to India's trade and investment landscape. However, in the long term, these challenges might also encourage India to expand its manufacturing capabilities, diversify export markets, and focus on becoming economically more self-reliant. Notably, India has maintained a merchandise trade surplus with the U.S. despite tariffs imposed during Trump's first term. This indicates that Indian exports have remained resilient, and there is potential to strengthen this trade relationship further by capitalizing on emerging sectors and reducing dependency on traditional industries. Suman Chowdhury, Executive Director &amp; Chief Economist, Acuité Ratings &amp; Research Limited cautions that in the medium to long term, the trade relationship with the US may see a structural improvement. "Higher tariff and trade restrictions in the US with China should translate into better opportunities for exports of manufactured goods from India", he adds.

FDIs may shift to US under Trump 2.0 but it is unlikely to severely impact FDIs inflow to India, says SBI Report

<ul><li>Businesses with turnover of over Rs 5 crore will have to generate electronic or e-invoice for B2B transactions with effect from August 1. </li><li>Currently, businesses with turnover of Rs 10 crore and above are required to generate e-invoice for all B2B transactions.</li></ul>New Delhi, May 11 (PTI) Businesses with turnover of over Rs 5 crore will have to generate electronic or e-invoice for B2B transactions with effect from August 1. Currently, businesses with turnover of Rs 10 crore and above are required to generate e-invoice for all B2B transactions. The finance ministry through a notification dated May 10 has notified a reduction in threshold for e-invoicing. Effective August 1, any taxpayer with turnover exceeding Rs 5 crore should raise e-invoices for B2B supplies. <keyword id="3419539" type="General" weightage="50" keywordseo="deloitte-india-partner" source="Orion">Deloitte India Partner</keyword> Leader <keyword id="17382865" type="General" weightage="50" keywordseo="indirect-tax-mahesh-jaising" source="Orion">Indirect Tax Mahesh Jaising</keyword> said with this announcement, scope of MSMEs under e-invoicing will be expanded and they will need to implement e-invoicing. "For companies e-invoicing is a boon rather than a bane as suppliers who are e-invoicing compliant result in proper flow of input tax credit and reduce the churn around credit issues," Jaising added. AMRG &amp; Associates Senior Partner <keyword id="2913637" type="General" weightage="80" keywordseo="rajat-mohan" source="Orion">Rajat Mohan</keyword> said phased implementation of e-invoicing has resulted in reduced disruptions, improved compliance and increased revenue. E-invoicing was initially implemented for large companies with turnover of more than Rs 500 crore, and within 3 years the threshold has now been lowered to Rs 5 crore. "Inclusion of MSME sector in the e-invoicing regime would benefit the overall business ecosystem by reducing costs, rationalising errors, ensuring faster invoice processing, and also limiting commercial disputes in the long term," Mohan added. Under <keyword id="6359833" type="General" weightage="50" keywordseo="goods-and-services-tax" source="Orion">Goods and Services Tax</keyword> (GST) law, e-invoicing for business-to-business (B2B) transactions was made mandatory for companies with turnover of over Rs 500 crore from October 1, 2020, which was then extended to those with turnover of over Rs 100 crore effective January 1, 2021. From April 1, 2021, companies with turnover of over Rs 50 crore were generating B2B e-invoices, and the threshold was brought down to Rs 20 crore beginning April 1, 2022. From October 1, 2022, the threshold was further lowered to Rs 10 crore. EY Tax Partner Saurabh Agarwal said the industry needs to review their vendor masters and ensure that any vendor supplying goods or services and crossing the threshold turnover of Rs 5 crore is necessarily issuing a e-invoice from August 2023 to avoid any dispute with respect to availment of input tax credit (ITC). SEE ALSO: <a href="https://www.businessinsider.in/tech/news/google-launches-passkeys-for-hassle-free-login-to-gmail-and-youtube-without-a-password-heres-how-to-set-them-up/articleshow/99977103.cms">Google launches Passkeys for hassle-free login to Gmail and YouTube without a password - here's how to set them up</a> <a href="https://www.businessinsider.in/tech/news/apples-safari-is-the-worlds-second-most-used-and-least-vulnerable-desktop-web-browser/articleshow/99926825.cms">Apple’s Safari is the world’s second-most-used and least vulnerable desktop web browser, yet only 1% of Indians use it</a>

Businesses with turnover of over Rs 5 crore to generate e-invoice from August 1

The app economy has inspired an ‘on-demand’ self-service culture among all kinds of consumers. The <keyword id="5948524" type="General" weightage="20" keywordseo="B2B-sector" source="Orion">B2B sector</keyword> is no exception and brands are responding to the changing customer demands through Direct-to-consumer models. The way brands connect and engage with their customers has changed significantly in the last two years. The digital-first era is transforming conventional buying patterns and behaviours. Customers across segments – whether it’s B2B or B2C – are expecting digital-first, personal and connected experiences as they consume products and services. As a part of this shift, digital commerce or e-commerce has been sweeping the B2B segment lately. According to a McKinsey report, nearly two-thirds of B2B companies across industry sectors now offer e-commerce capabilities. That is an extraordinary number for an industry which has preferred in-person sales so far. This was an inevitable change. But, something more interesting is happening to the B2B space – the emergence of the <keyword id="4055555" type="General" weightage="20" keywordseo="D2C" source="Orion">D2C</keyword> or direct-to-consumer model. What was once considered an exclusive domain for B2C brands is now helping B2B companies explore new possibilities. Key drivers The global pandemic was vital for the growth of the direct-to-customer approach in the B2B segment. It propelled a rapid shift to the digital way of working and compelled companies to launch apps &amp; services at lightning speed. This marked a stark change in what was perceived by buyers as “good enough”. B2B buyers are therefore taking on the habits of B2C buyers, which has shaken some legacy business models and thought processes. A study conducted by TrustRadius in 2021 found that millennials comprise 60% of today’s B2B technology buyers. This generational shift has already moved the needle for B2B e-commerce with a 200% growth in D2C purchases between 2019 and 2020 (source: Salesforce). Adobe CEO Shantanu Narayen emphasized, saying “making the digital economy personal” is a matter of greatest importance to businesses. Adoption of D2C models is helping businesses get this ‘experience’ part right, experts argue. Adoption of digital sales channels have helped brands enhance customer relationships, reach out to more customers and improve the overall competitive advantage. For the successful implementation of D2C models, brands must focus on three key areas Become data-driven: B2B brands understand the power of data in creating compelling D2C models. Throughout the digital buying cycle, data must be leveraged to create a compelling experience for corporate buyers. But brands are grappling with the challenge of fragmented data sets, legacy technologies and siloed approaches in this journey. Moreover, gaining customer insights become a challenge as B2B companies have historically preferred indirect sales channels which distanced them for end-users. The D2C space is highly competitive and brands must focus on data and customer insights for decision-making. B2C brands can learn a thing or two from their B2C counterparts on how to be data-driven. Predictive analytics, AI/ML and customer insights solutions can help brands understand customer behaviour, brand perception and create a 360 degree view of the buyers. Take it personal: Personalized experience has become a universal ask. Successful brands have excelled in gathering customer insights and transforming them into personalized interactions and service offerings. Buyers want real-time responses and digital experiences while brands must also focus on providing this at scale. Metaverse has already shown that the lines between physical and virtual words are blurring. The app economy has inspired an ‘on-demand’ self-service culture and B2B brands must prepare to cater to the growing customer demand through D2C models. Website personalization, short buying cycles, proactivity and the ability to provide a connected experience are a few things that brands must prioritize. Leverage Tech: From AI-powered live search to product recommendation engine to digital signatures, technology is the backbone of building a D2C strategy. Digital experience platforms are growing in popularity among brands that strive to provide a cohesive CX (customer experience). Experts recommend taking a ‘composable’ and software-driven approach while building an ecommerce platform and the underlying tech stack to be able to evolve as you move along. Increasingly, brands are embracing a tech-first, digital-native model of being. D2C strategies will help them pivot to the future more quickly. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="http://www.businessinsider.in/stock-market/news/lic-stocks-if-you-want-to-predict-this-stock-prices-look-how-the-stock-market-moves/articleshow/92040939.cms">If you want to predict LIC stock prices, look how the stock market moves</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="http://www.businessinsider.in/business/auto/news/tata-motors-bags-indias-biggest-ev-fleet-order-from-cab-company-blusmart/articleshow/92035478.cms">Tata Motors bags India’s biggest EV fleet order from cab company BluSmart</a>

The tech-driven shift to D2C in the B2B sector

If you want more control over your lights and bulbs, then smart bulbs are the way to go. The <keyword id="9679856" type="General" weightage="20" keywordseo="best-smart-bulbs" source="Orion">best smart bulbs</keyword> offer the convenience of app-based management, in addition to complete control over your home’s lighting – right from the light warmth to the colour. Some smart bulbs also offer you the option to turn them off after a specified period or at a specific time, which makes them all the more convenient. These smart bulbs connect to your Wi-Fi or Bluetooth and allow you to manage them using a smartphone app. We have curated a list of the best smart bulbs for your home in India. <cmsannotation type="cmsannotation" annotationid="How we do our research" comment="subhead" text="How we do our research">How we do our research</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Our ranking criteria" comment="subhead" text="Our ranking criteria">Our ranking criteria</cmsannotation> We consider each smart LED bulb's features such as the wattage, power consumption, light colors, assistant support and more. Besides this, we also consider if the bulb comes with app support. <cmsannotation type="cmsannotation" annotationid="Things to look for while buying" comment="subhead" text="Things to look for while buying">Things to look for while buying</cmsannotation> When buying a smart LED bulb look for power output, power consumption, app support, and most important warranty. Other than these you can also consider your usage type, and hours of usage. <bulletContentEmbed name="B07VYQZWPR" columns="1"><bulletContentHeading name="B07VYQZWPR_head"> <div type="image" title="Pocket Friendly" msid="77290698" hostid="261"></div></columnHeadThumb>B07PD4DW17</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07VYQZWPR_body"><bulletContentRow name="B07VYQZWPR_1260005852103579"><bulletContentRowHeading><bulletContentRowHead col="1"><keyword id="9679860" type="General" weightage="20" keywordseo="wipro-wifi-enabled-smart-led-bulb-e27-9-watt" source="Orion">Wipro WiFi Enabled Smart LED Bulb E27 9-Watt</keyword></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Wipro WiFi Enabled Smart LED Bulb B22 9-Watt can be controlled with voice commands using Google Assistant and Amazon Alexa. The bulb supports 16 million colors and the color can be changed using the Wipro Next Smart app. The app can also be used to create scenes and routines, scheduled turn on and selecting themes.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07VYQZWPR_6522983318327499"><bulletContentRowHeading><bulletContentRowHead col="1">&lt;br&gt;</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart bulb from Wipro is priced competitively and offers good value for money.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07XD8G2HR" columns="1"><bulletContentHeading name="B07XD8G2HR_head"> <div type="image" title="Also Consider" msid="77290727" hostid="261"></div></columnHeadThumb>B07XD8G2HR</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07XD8G2HR_body"><bulletContentRow name="B07XD8G2HR_8478311636704023"><bulletContentRowHeading><bulletContentRowHead col="1"><keyword id="9679853" type="General" weightage="20" keywordseo="philips-smart-wi-fi-led-bulb-b22-9-watt" source="Orion">Philips Smart Wi-Fi LED bulb B22 9-Watt</keyword> WiZ Connected</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Philips Smart Wi-Fi LED bulb B22 9-Watt supports voice commands using Amazon Alexa and Google Assistant. It supports 16 million colors and the WiZ app allows the user to control the Smart bulb. It also comes with pre-set tones such as warm light and cool light.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07XD8G2HR_4346562581992159"><bulletContentRowHeading><bulletContentRowHead col="1">&lt;br&gt;</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart bulb from Philips is built using good quality plastic material.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08BKWMBBJ" columns="1"><bulletContentHeading name="B08BKWMBBJ_head"> <div type="image" title="Good Design" msid="78695777" hostid="261"></div></columnHeadThumb>B08BKWMBBJ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08BKWMBBJ_body"><bulletContentRow name="B08BKWMBBJ_4270569934183044"><bulletContentRowHeading><bulletContentRowHead col="1">Syska 12-Watt Smart LED Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Syska 12-Watt Smart LED Bulb is a Wi-Fi enabled bulb that can be controlled using Alexa voice commands and Google Assistant. It supports 16 million colors and can be operated using the Syska app. The app allows users to turn on and off the bulb, set schedules, change the bulb’s color and more.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08BKWMBBJ_7114110678015412"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart bulb from Syska can be easily set up using the company’s app.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B06W2MMRBP" columns="1"><bulletContentHeading name="B06W2MMRBP_head"> <div type="image" title="Premium Pick" msid="78695798" hostid="261"></div></columnHeadThumb>B06W2MMRBP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B06W2MMRBP_body"><bulletContentRow name="B06W2MMRBP_9169797443140927"><bulletContentRowHeading><bulletContentRowHead col="1">Philips Hue 10W B22 Smart Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Philips Hue 10W B22 Smart Bulb offers 800 Lumen of brightness and allows you to replace an 80W incandescent bulb and save up to 80% on energy bills. It allows you to change the colour of the bulb, turn it on and off, sync your lights with the music and more using the app. It can be controlled using the Google Assistant.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B06W2MMRBP_4812605372827788"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart bulb from Philips comes with a location aware function and turns on the light as you approach the house.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08GDC99PX" columns="1"><bulletContentHeading name="B08GDC99PX_head"> <div type="image" title="TP-LINK Tapo Smart Bulb" msid="97870691" hostid="261"></div></columnHeadThumb>B08GDC99PX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08GDC99PX_body"><bulletContentRow name="B08GDC99PX_8901014259397970"><bulletContentRowHeading><bulletContentRowHead col="1">TP-LINK Tapo Smart Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The TP-LINK 8.7W Tapo Smart Bulb can be controlled using Amazon Alexa, and the Google Assistant. The company’s app allows the user to control the bulb remotely, including dimming the bulb’s flexible white light. It allows you to save presets and even create schedules to turn on and off the bulb.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08GDC99PX_9112085786033233"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart bulb from TP-Link uses 80% less energy when compared to traditional bulbs.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08JLLP7BP" columns="1"><bulletContentHeading name="B08JLLP7BP_head"> <div type="image" title="Mi LED Smart Bulb" msid="93335674" hostid="261"></div></columnHeadThumb>B08JLLP7BP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08JLLP7BP_body"><bulletContentRow name="B08JLLP7BP_2367127030176701"><bulletContentRowHeading><bulletContentRowHead col="1">Mi LED Smart Color Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart bulb from Xiaomiis one of the best picks as it features Wi-Fi connectivity and comes with Google Assistant and Amazon Alexa support. It is compatible with both iOS and Android smartphones. It offers 16 million colors to choose from.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08JLLP7BP_7978962601758850"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">In addition to this, you can use it to create different ambiences according to your mood.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07NN6SZQM" columns="1"><bulletContentHeading name="B07NN6SZQM_head"> <div type="image" title="Halonix Smart LED Bulb" msid="95729950" hostid="261"></div></columnHeadThumb>B07NN6SZQM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07NN6SZQM_body"><bulletContentRow name="B07NN6SZQM_9049618671613140"><bulletContentRowHeading><bulletContentRowHead col="1">Halonix Wi-Fi Enabled Smart LED Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This 12 watt smart LED bulb from Halonix can be controlled with voice via virtual assistants such as Alexa or Google Assistant. You can change the brightness of the LED bulb from one to hundred percent and even change the color to any option based on your preference. Other than this, it comes with a timing function by which you can easily automate the LED to turn on and off at any given time.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07R2VTFS8" columns="1"><bulletContentHeading name="B07R2VTFS8_head"> <div type="image" title="Amazon Brand - Solimo" msid="95729958" hostid="261"></div></columnHeadThumb>B07R2VTFS8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07R2VTFS8_body"><bulletContentRow name="B07R2VTFS8_8863880227870155"><bulletContentRowHeading><bulletContentRowHead col="1">Solimo 9W Smart LED Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Solimo Smart LED light can change color at the click of a button, other than this you can choose from 16 million color possibilities of RGB light with varying brightness. Other than this, you can control this LED bulb from anywhere through the Smart Life app, which is available for both Android and iOS smartphones.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best smart LED bulbs for your home in India for 2023

The <keyword id="6354458" type="General" weightage="20" keywordseo="us" source="Orion">US</keyword> risks losing talented foreigners, particularly those married to other skilled professionals, to <keyword id="6356687" type="General" weightage="100" keywordseo="canada" source="Orion">Canada</keyword>, which grants work authorisation to spouses of all skilled foreign workers, says a new study. But granting employment authorisation to all spouses of <keyword id="6358066" type="General" weightage="20" keywordseo="H-1B-visa" source="Orion">H-1B visa</keyword> holders would encourage more skilled migrants, including Indians, to choose the US over Canada, the study by National Foundation for American Policy revealed. "The US can reap significant economic benefits, ease labour shortages, and attract more workers in the global competition for talent if it expanded current rules on work eligibility for the spouses of H-1B visa holders," the study, authored by Madeline Zavodny, said. The number of Indians who became permanent residents in Canada increased by over 115 per cent between 2016 and 2020 and 2021. In 2015, then President <keyword id="15962" type="General" weightage="80" keywordseo="barack-obama" source="Orion">Barack Obama</keyword> allowed the spouses of H-1B visa holders to work in the US via the H4 (dependent) visa. H4 visas are issued to dependent spouses and children who accompany H-1B, H-2A, H-2B, and H-3 visa holders to the US. The spouses of H-1B visa holders tend to be highly educated, many of them in STEM fields, and previously had careers of their own or worked to support their families. "Allowing the spouses of H-1B visa holders to work upon arrival would help recruit and retain skilled workers and increase the already-considerable economic benefits of the H-1B visa category," Zavodny said. She estimates that almost 90 per cent of the spouses of H-1B visa holders have at least a bachelor's degree, and over half have a graduate degree, based on American Community Survey data (2017-2019). Out of these 90 per cent of spouses, two-thirds are from India and 6 per cent are from China. "Almost half of spouses of likely H-1B visa holders who have a bachelor's degree had a STEM-related major. Among spouses of likely H-1B visa holders who are employed, 42 per cent are working in a STEM field," she noted. The Department of Homeland Security (DHS) regulation published in 2015 allows spouses who hold an H4 visa to apply for an Employment Authorization Document (EAD). Currently, H4 spouses can only apply for an EAD after their H-1B spouse is in the queue for a permanent visa. That typically does not occur until the H-1B has worked in the US for several years; indeed, some spouses may apply only after their H-1B spouse has worked in the US for at least six years. The H4 visa holder must be selected in the H-1B lottery, which only occurs once a year and has low odds of success. Long delays in processing H4 EADs have plagued the US Citizenship and Immigration Services (USCIS) and the spouses who need the approval to work. Spouses of workers who hold an L-1 intracompany transferee visa, an E-1 treaty trader, an E-2 treaty investor, or E-3 specialty occupation worker from Australia visa are allowed to work. Spouses of these visa holders are "considered employment authorised incident to status", that is, their visa allows them to work and they do not need to apply separately for an EAD. Since mid-2015, some 171,000 H-4 visa holders have been approved for employment authorisation, a significant portion of whom are from India. In fiscal 2021, Indians bagged the highest number of H1B visas i.e., over 74 per cent of the allotments. Out of 4.07 lakh H1-B visas approved by the USCIS, 3.01 lakh were allotted to Indians whereas, 50,000 Chinese received the visas. Research shows that the H-1B visa category bumps up economic growth, creates jobs for American workers, and slows offshoring of high-paid jobs. "If allowed to work, these spouses would make considerable contributions to the US labour market as most of them would enter occupations with very low unemployment rates and high job vacancy rates," says Zavodny. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/september-earnings-on-track-but-its-time-to-tone-down-optimism-says-kotak-institutional-equities/articleshow/95272073.cms">September earnings on track, but it’s time to tone down optimism says Kotak Institutional Equities</a> <a href="https://www.businessinsider.in/business/telecom/news/vodafone-ideas-q2-loss-widens-to-7596-crore/articleshow/95282354.cms">Vodafone Idea’s Q2 loss widens to ₹7,596 crore</a> <a href="https://www.businessinsider.in/business/corporates/news/hdfc-reports-18-year-on-year-rise-in-q2-net-profit-to-4454-crore/articleshow/95279744.cms">HDFC reports 18% year-on-year rise in Q2 net profit to ₹4,454 crore</a>

US risks losing skilled professional H-1B visa holders to Canada

<ul><li>The pandemic has led to squeezing of marketing budgets, and CMOs have to deliver more bang under their (limited) bucks.</li><li>However, <keyword id="3313977" type="PERSON" weightage="20" keywordseo="B2B-marketing">B2B marketing</keyword> seems to have fared much better vis-à-vis, <keyword id="3395310" type="PERSON" weightage="20" keywordseo="B2C-marketing">B2C marketing</keyword>, observes <keyword id="3860513" type="PERSON" weightage="20" keywordseo="Shyam-Rao">Shyam Rao</keyword>, AVP - Senior Practice Engagement Manager, <keyword id="6079860" type="UNKNOWN" weightage="20" keywordseo="Infosys-BPM">Infosys BPM</keyword>. He explores the factors that have helped B2B marketing during the pandemic and writes about some significant B2B Marketing trends.</li></ul>Marketing spends typically tend to focus on building brands and less on generating revenues. With the pandemic and the <keyword id="1622347" type="LOCATION" weightage="20" keywordseo="New-Normal">New Normal</keyword> squeezing marketing budgets, spends have come under duress, with CMOs now having to deliver more bang for their (limited) bucks. However, B2B marketing seems to have fared much better vis-à-vis its richer and famous cousin, B2C marketing. The reasons are quite clear – B2B marketing is more focused on 1:1 or 1: few spends that are aligned to generate revenues and conversions rather than relying primarily on impressions and reach. While there has been an overall slowing down in the growth rate of marketing spends to about 10% in 2020, as compared with the highs of 24% in 2018, <keyword id="50691" type="COMPANY" weightage="20" keywordseo="Digital">digital</keyword> spending in B2B marketing is still at a healthy $9.03 billion. So where are B2B brands investing their marketing spends? A study by B2B media house Aggregage reveals an interesting picture of spending trends in B2B marketing. It states that 88% of B2B brands today have shifted the majority of their marketing spends onto digital media. With almost 70% of live, in-person events being cancelled, conferences and summits have also adopted online channels, such as webinars and virtually simulated auditoriums. Google validated the point in its own report, stating that over 45% of B2B brands invested in digital for the first time in 2020, the year of the pandemic. The statistics make it amply clear that the dollar spends are being ploughed into online marketing channels at a much faster pace now, than pre-pandemic. This throws up an interesting question. Which digital marketing channels are drawing the majority of marketing dollars? A LinkedIn-Edelman study lists 4 main channels that B2B brands are investing in: <ul><li>Content marketing and syndication (59%)</li><li>Thought leadership and domain-based research sponsorship on digital media (55%)</li><li>Virtual events (52%)</li><li>Executive communications and 1:1 connect (44%)</li></ul>The reasons for this shift are quite self-evident. With the pandemic reducing marketing budgets and opportunities to interact in-person for a prolonged period, leaning back on digital capabilities was the logical way forward. Events are not just going online but are becoming increasingly innovative to make up for the lack of personal connect that an in-person event could facilitate seamlessly. The 5 key imperatives for B2B brands to make the most of the New Normal: Double down on digital spending– Allocate budgets across multiple channels, while considering the needs of New Normal. Prioritise digital channels that your customers are more likely to engage with,vis-à-visa blanket investment across all digital channels. Focus on revenue generation or Return on Marketing Investment (RoMI) – Unlike B2C, B2B brands need to have clear targets for conversions and revenues generated directly from B2B marketing spends on particular accounts or channels of branding. EnsuringKPIs based on revenue/sales targets will drive optimum budget allocation,rather than basing the evaluation on impressions or reach in pay-per-click programs. Online events with expanded features – Digital events are now increasingly sophisticated, with dedicated event management platforms providing a host of features to emulate a live, in-person event. These features can be leveraged to build customisedevents virtually, enabling better client engagement. Social media–While social media has traditionally been the domain of B2C, specialized channels, such as <keyword id="28120" type="COMPANY" weightage="20" keywordseo="Linkedin">LinkedIn</keyword>, are now increasingly gaining prominence in account-based marketing (ABM). Investing in improving social media presence through content-based marketing and social listening can drive up positive social sentiment for a brand by notches. Account-Based Marketing (ABM)– They say, the key to a good ABM campaign is to prioritize accounts. This point cannot be emphasised enough, but it is equally crucial to prioritize right. A good starting point would be to prioritize based on revenue potential, or conversions in an account. An ABM prioritization based on account yield will, in turn, help in meeting RoMI targets. Another important, but easily overlooked issue to address in ABM is data protection. Ensure that data sources are well protected and GDPR compliant. At a time when privacy has become increasingly paramount, delivering on data protection will be key to drive client confidence, and thus the success of campaigns. B2B marketing is in the throes of a new frontier. How a brand adapts its marketing strategy to these tectonic shifts will determine its buoyancy. But undoubtedly, marketing has evolved during the COVID-19 crisis to support revenue generation of organizations across industries, from the worst hit by the pandemic, like manufacturing and infrastructure services, to the ones that stand to gain, such as software, services, and e-commerce. While there is an opportunity to increase revenues for these sectors with intelligent spending on B2B marketing, it will be wise to develop a focused strategy to optimize the Return on Marketing Investment.

B2B Marketing: Translating spends to revenues on a click

New Delhi, Nov 22 () The government on Friday raised concerns over fake invoices being generated in the business-to-business (B2B) segment which is impacting GST collections.
 This under-reporting has become a challenge for the government, Minister of State for Finance and Corporate Affairs Anurag Thakur said.
 "It is not only the government, it is also the industry which also has to play an important role. In GST, we are seeing a lot of fake invoicing and it is from business to business," Thakur said at the annual session of Consumer Electronics and Appliances Manufacturers Association.
 "B2C is the second chapter. In B2B, we see lot of fake invoices, which is a challenge to increase the GST collection," he added.
 The minister also assured the industry that the Centre would bring more transparency in the system, citing the recent faceless assessment of income tax started by the government.
 "Many industry leaders talked about the harassments. We have talked about the faceless assessment in India and within a month from Vijayadashami this year, we have started and given 58,322 cases for the first set of assessment," he said.
 "I promise you more changes in the system, which would be transparent and more accountability. We would be more than happy to (help) the industry to grow, to make more transparent system in place and I am sure you can also help us by bringing more investments," the minister added.
 He also asked the industry to contribute towards making India a USD 5 trillion economy.
 "Real estate to automobile to manufacturing, we have taken landmark decisions and will continue to support sectors across the spectrum to achieve the target of a USD 5 trillion economy," said Thakur.
 Meanwhile, Thakur also asked the appliances and consumer electronics industry to tackle e-waste generated from products.
 "India generates 1.85 million tonnes of e-waste annually. The role of companies does not end when a product is sold. Corporates have a responsibility towards tackling the issue of e-waste which is a global challenge," the minister said. KRH ABM

Govt raises concern over fake invoicing in B2B trade impacting GST collections

<a href="https://www.businessinsider.com/category/innovation-leaders"></a><div type="image" title="Balaji Raghavan, CTO of Uniphore" height="1442" width="1920" msid="93216711" hostid="261" sizebytes="97436"></div><ul class="summary-list"><li>Uniphore, a conversational AI platform, is using emotion AI to deliver more sophisticated and personalized automated customer experiences.</li><li>After gaining $400M in series E funding, the company is reorganizing its platform while expanding the business.</li><li>CTO Balaji Raghavan said there is always a balance to be struck between rebuilding existing products and meeting expanding customer needs.</li></ul>Uniphore, a conversational AI platform that delivers personalized and automated customer experiences, uses emotion AI. As reported by <a href="https://mitsloan.mit.edu/ideas-made-to-matter/emotion-ai-explained">MIT Sloan</a>, this growing subset of artificial intelligence aims to measure, understand, simulate, and react to human emotions. After the company recently announced $400m in series E funding, (taking the value of the company up to $2.5bn), the company is pivoting to housing its AI services through the Uniphore X platform, gradually moving its critical products to serve users on both the cloud and in on-premise configurations. At the same time the company is expanding sales into new regions.Among these many product shifts, CTO Balaji Raghavan said there is always a balance to be struck between rebuilding existing products and meeting expanding customer needs. Raghavan said Uniphore has been working on improving and owning its AI innovation in all areas of emotion intelligence. This includes technologies in understanding context and sentiment in text, voice, and video. "Some of our products have evolved with the use of automation and knowledge AI through the acquisition of <a href="https://www.uniphore.com/">Jacada</a> and <a href="https://colabo.com/">Colabo</a> in the last few quarters and have enabled us to rethink the user journeys in both agent assistance and self service products," Raghavan told Insider. The company is also investing in research to better understand human emotions by fusing signals from different modalities as well as placing more focus on data quality. Uniphore's products are built to work on multiple cloud providers and through local deployment. Raghavan explained that they mostly work with technologies like Artifactory and Kafka which give them the flexibility to work across different configurations.The company has seen incredible growth in the last year, which has enabled it to build its Q for Sales product, a revenue intelligence tool. "We also started working with partners to expand the reach of our solutions which have a different set of technology needs to enable the partners with the right tools to serve their customers," Raghavan said. "I see a need to further invest in growing the teams to invest in building better integrations of our products and with an expanded set of CRM and CCaaS providers for our customers' needs. We also intend to find strategic partners and acquire products that help us bring more cohesive end-to-end experiences in our product suite." One of the company's strengths, Raghavan said, is that decisions are made by the whole executive leadership team and feedback is welcomed and actioned upon. "I am proud to have a strong technical leadership team in engineering and AI that help me discuss short-term and long-term tradeoffs and commit to a plan of execution," he said. "We share articles on current technologies and research with each other over internal communication tools to stay informed on advancements and discuss their relevance to our business. We also solicit feedback from our customers to learn about their biggest pain points and work with the product management team on prioritizing the right solutions to fix those issues."Technology has been a driver for a lot of innovation and change of user behaviors and expectations in several businesses. "As the ability for machines to handle more natural language improves, we expect most mundane contact centre tasks for our customers to be solved automatically and faster which helps them scale their business without escalating costs," Raghavan said. "What I am most excited about though is the role that Uniphore will play in defining the technology of the future for the domain of enterprise conversations. This is our focus and we will continue to invest in trailblazing in this across several industry sectors."

Uniphore CTO aims for perfect balance between the need to rebuild existing products and expand with customer needs after company reaches $2.5B valuation in series E funding

<ul><li>In an interview with Business Insider, <keyword id="127964" type="PERSON" weightage="20" keywordseo="Dinesh-Agarwal">Dinesh Agarwal</keyword> spoke about being the first IPO after the elections and what the future looks like for IndiaMart.</li><li>IndiaMART InterMESH which is the parent company for Indiamart.com, had opened the doors for its ₹4.75 billion IPO. </li><li>Its IPO was oversubscribed 36 times.</li></ul>When IndiaMart opened its doors for an Initial Public Offering, the founder Dinesh Agarwal was apprehensive – after all, it was the first IPO after the elections with the Narendra Modi government coming back to power – and that too a tech IPO! But in two days, investors subscribed for 36 times the total number of shares on offer. Today, the stock has listed 25% over its issue price. IndiaMART InterMESH which is the parent company for Indiamart.com – one of the country’s biggest online marketplaces for businesses – is one of the country’s oldest e-commerce ventures that started in 1999. It competes with TradeIndia.com, Alibaba India and ExportersIndia.com. IndiaMart has over 82.7 million registered buyers and 5.55 million supplier storefronts across 54 industries in India at the end of March 2019. This compares to TradeIndia.com’s (founded in 1996) 4.96 million registered users today, ExportersIndia’s (founded in 1997) over 2.7 million users in India. Meanwhile, the global e-commerce giant Alibaba, which launched the India unit in 2008, has over 6 million members with 15,000 Indian SMEs on its platform. However, at IndiaMart competition isn’t a worry. “We are 16X the size of our next competition, our lead is only growing. It’s a winner takes it all kind of a market and we are getting the larger share as the market is growing,” Dinesh Agarwal, founder and CEO of IndiaMart, told Business Insider. In an interview, Agarwal said the IPO process very overwhelming but he was sure of the prospects. “We were confident about our numbers, having built a robust business and having had great numbers since the last three years. Even while the small and medium enterprises had faced temporary setbacks like demonetization, GST and then the elections, we have managed to put out our best performance,” said Agarwal. IndiaMart’s revenue has been growing at 29% per annum for three years. IndiaMart, which was founded in 1999, today claims to have a 60% market share of the online business classifieds space in India, and it focuses on providing a platform to Small &amp; Medium Enterprises (SMEs), large enterprises as well as individuals. Will the success of Indiamart’s IPO open the doors for others too? “That’s a tall claim. I think it all depends on the readiness of the company rather than the market,” he said. With a listing on the stock market, IndiaMart is now open to market scrutiny. But Agarwal is rest assured. “Our business model has been proven time and again. We know how to steer through tough times and accept newer technologies. When we started we were a desktop based company, now we are a mobile B2B company, so we have seen how to evolve with time. We have seen 5 governments too through our time!,” he said. With the IPO proceeds in its kitty, IndiaMart plans to grow bigger. “Today we are attracting larger companies like Jindal Steel, JCB Machines, who are advertising and generating leads on our platform. We have also adapted SaaS - Software as a Service - where we have developed a CRM for SMEs to manage their leads, invoice management and more,” he said. IndiaMart has also started offering payment facilitation services and Agarwal is looking at fintech as a space to grow further. “Going forward we will be looking at buyer purchase financing and SME lending as well,” he said. SEE ALSO: <a href="https://www.businessinsider.in/indiamart-ipo-subscription-data-and-competition-with-alibaba/articleshow/69930223.cms">IndiaMart, a 20-year old online marketplace and one of the country’s biggest, is selling shares as e-commerce gets more competitive</a>

Indiamart founder CEO Dinesh Agarwal celebrating a 25% jump in value at listing says Indian e-commerce is a ‘winner takes all’ market

Euro 2024: Schedule, format, groups, venues, favourites and more—all you need to know about this footballing fiesta

<ul class="summary-list"><li>In August 1943, the US launched an audacious raid on one of <keyword id="12062974" type="UNKNOWN" weightage="60" keywordseo="nazi-germany" source="Orion">Nazi Germany</keyword>'s most valuable resources.</li><li>Nearly 200 <keyword id="14121997" type="UNKNOWN" weightage="60" keywordseo="b-24" source="Orion">B-24</keyword> bombers carried out a low-level attack on oil refineries in Ploiești, Romania.</li></ul>On August 1, 1943, <keyword id="13148198" type="UNKNOWN" weightage="60" keywordseo="us-army-air-force" source="Orion">US Army Air Force</keyword> <a href="https://www.businessinsider.com/anniversary-of-b-24-liberator-bomber-first-flight-during-world-war-ii-2017-12" target="_blank" rel="noopener">B-24 Liberators</a> took off from bases in Libya for an audacious raid on one of the Nazi military's most valuable resources.Operation Tidal Wave was meant to destroy Nazi-controlled oil fields and refineries at Ploiești, north of Bucharest, Romania. The campaign was unprecedented in scale, with 1,725 airmen taking off in 177 bombers.The attack on Ploiești, a sweeping, low-level bombing raid, took a heavy toll on the US airmen involved: 225 of them were killed, earning the day the grim nickname Black Sunday.<div type="image" title="US airmen Ploiești Unknowns Project" height="1296" width="2312" msid="92025729" hostid="261"></div>Many of those fallen airmen were not immediately recovered or identified.Three-quarters of a century later, the US Department of Defense's <keyword id="14121995" type="UNKNOWN" weightage="60" keywordseo="pow/mia-accounting-agency" source="Orion">POW/MIA Accounting Agency</keyword> (<keyword id="14121996" type="UNKNOWN" weightage="60" keywordseo="dpaa" source="Orion">DPAA</keyword>) has been using archival research and modern forensics — including DNA analysis from exhumed skeletal remains — to account for airmen still missing from the 1943 mission.The <a href="https://www.dpaa.mil/Portals/85/Ploesti%20Slides.pdf" target="_blank" rel="noopener">"Ploiești Unknowns Project</a>," which began in 2017, has so far identified remains of 19 Tidal Wave airmen and notified their descendants.In the last three months alone, the Pentagon has announced the identification of five Ploiești airmen: Sgt. Elvin L. Phillips, 23; 1st Lt. Louis V. Girard, 20; Lt. Col. Addison E Baker, 36; 2nd Lt. David M. Lewis, 20; and Staff Sgt. William O. Wood, 25.<h2>The mission</h2><div type="image" title="Ploesti Romania oil refinery" height="1500" width="2000" msid="92025730" hostid="261"></div>Operation Tidal Wave was the Allies' first large-scale, low-altitude raid against a well-defended Axis target, and the stakes were high.The oil fields and refineries spread across the 18-square-mile complex produced one-third of the Reich's oil, which powered everything from cars and tanks to planes and warships.Allied leaders who had <a href="https://www.businessinsider.com/photos-of-operation-husky-july-1943-allied-invasion-of-sicily-italy-2018-7" target="_blank" rel="noopener">agreed on the next phase of the war at the Casablanca Conference</a> in January 1943 believed that obliterating "Hitler's gas station" would be critical to slowing the movement of Axis troops and supplies. They also knew such a mission would be costly.Training for Operation Tidal Wave took place in Libya, where airmen from five different bomb groups lived mainly in tents in the sweltering desert around Benghazi.<div type="image" title="B-24 bomber Ploiesti" height="1518" width="2000" msid="92025731" hostid="261"></div>Crews simulated bombing runs on a life-size replica of the refinery complex. Models of their assigned targets were built with wood and canvas. The airmen learned how to make use of <a href="https://www.businessinsider.com/anniversary-of-b-24-liberator-bomber-first-flight-during-world-war-ii-2017-12" target="_blank" rel="noopener">the B-24's relatively long range and heavy payloads</a> for the 2,000-mile flight to Romania and back.Despite the preparation, a variety of conditions made an already treacherous mission even more dangerous.The airmen would be tight on fuel, flying lower and longer than usual, and dealing with maintenance issues caused by the harsh desert conditions, like sand clogging their engines.The commander of the 44th Bomb Group warned his airmen that only half of them were likely to survive. Radio operator Norm Kiefer remembers a briefing officer saying "the target was so important that if we lost all of the attacking force but destroyed the refineries, it would be worth it."The message to airmen was that this single raid could shorten the war by as much as six months.Early on August 1, crews began taking off from Libya, flying in formation across the Mediterranean toward their targets. Waves of B-24s followed each other, keeping radio silence to evade German radar.<div type="image" title="B-24 bomber over burning oil refinery in Ploesti Romania" height="1258" width="1853" msid="92025732" hostid="261"></div>Yet little went as planned on the path to Ploiești. Navigation issues led entire squadrons off course. Meanwhile, the Germans knew more about the raid, and were better prepared for it, than the Allies anticipated.The airmen encountered heavy German resistance, including barrage balloons. The Germans also set smoke pots ablaze in the bombers' path to obscure targets and blind Allied pilots.Billowing clouds of black smoke limited visibility and interfered with navigation as the B-24s descended to drop their bombs. They flew so low — just 50 feet off the ground — that gunners on the bombers had to aim up at anti-aircraft guns on the roofs of buildings.Other disguised defenses — anti-aircraft guns hidden among train tracks, oil tanks, and surrounding fields — greeted the vulnerable bombers as they streaked toward their targets.<h2>The costs and recovery efforts</h2><div type="image" title="B-24 Ploesti refinery burning raid" height="1500" width="2000" msid="92025733" hostid="261"></div>Operation Tidal Wave proved that the USAAF could carry out large-scale offensive bombing raids, but the feat came at a high price.The raid knocked <a href="https://www.airuniversity.af.edu/News/Display/Article/1621912/operation-tidal-wave-heroic-but-ineffective/" target="_blank" rel="noopener">about 46%</a> of <keyword id="14121994" type="UNKNOWN" weightage="60" keywordseo="ploesti" source="Orion">Ploesti</keyword>'s annual production offline, but the Germans had the refineries up and running at full capacity within three months. The US Army Air Forces <a href="https://www.afhistory.af.mil/FAQs/Fact-Sheets/Article/459003/1943-operation-tidalwave-the-low-level-bombing-of-the-ploesti-oil-refineries-1/" target="_blank" rel="noopener">never tried another</a> low-level raid against the Germans.More than 50 of the 177 bombers involved did not return. German soldiers in the region captured 32 airmen alive and collected the remains of some who had been killed. Crashed bombers and bodies left a horrifying scene around Ploiești.Because the bombers flew in waves and had separate targets, and because in many cases they missed their targets or purposely veered off-course after being hit, Allied forces struggled to recover the scattered, often badly burned bodies.<div type="image" title="B-24 bomber Ploiesti" height="1296" width="2000" msid="92025734" hostid="261"></div>"They crashed all over the place," said Christine Cohn, the lead DPAA historian on the Ploiești Unknowns Project. "There was a lot of scatter … some bailed, but most were killed as they were flying so low."Still, Romanian citizens worked to locate fallen airmen after the raid, burying them in the Civilian and Military Cemetery in Ploiesti and in 10 smaller cemeteries in nearby villages.After the war, the American Graves Registration Command attempted to recover fallen Americans from across the European Theater.There was a joint effort to exhume remains of US airmen in and around Ploiești. German POWs were sometimes tasked with excavating the graves.<div type="image" title="German POW exhume graves" height="890" width="1274" msid="92025735" hostid="261"></div>The conditions of the remains and their burials made identification harder. Evidence of each soldier's identity — things like dog tags — was often missing.Excavated remains were sent to France and Belgium for bone analysis to help determine height, weight, and age. Scientists studied what was left of the airmens' mouths using fillings, cavities, and missing teeth to help with identification.In the early 1950s, the US government suspended its Return of the Dead program, pausing active searches to recover <keyword id="11938566" type="UNKNOWN" weightage="60" keywordseo="world-war-ii" source="Orion">World War II</keyword> remains. Some 80 US airmen killed over Ploiești remained unidentified.Many of their exhumed remains were stored in Belgium, where they were essentially untouched for nearly 50 years.<h2>Today's efforts</h2><a href="https://vimeo.com/561980238">Operation Tidal Wave</a> from <a href="https://vimeo.com/voyagercreative"></a> on <a href="https://vimeo.com">Vimeo</a>.A 21st-century change in government policy opened the door to using forensics to identify soldiers' bodies. That led the DPAA to launch the latest effort to exhume and identify the remains of Tidal Wave airmen in graves marked as "unknown."Cohn commended Romanian civilians for burying the fallen airmen during the war but said the way bodies were buried — sometimes with multiple bodies in one casket — complicates the identification process.Cohn has spent the last several years doing in-depth research to build cases that the Department of Defense should approve the disinterment of specific remains by demonstrating that a successful identification is likely.She studies the raid and peruses photos of remains, aerial imagery, maps and airmen's files, using evidence and a lot of Excel spreadsheets to narrow down who each "unknown" airman could be.When disinterment is approved, the skeletal remains are sent to anthropologists at a DPAA lab in Nebraska, where they examine the bones and try to match them to a specific file.When the lab team led by Megan Ingvoldstad, a DPAA scientist, is confident about a specific match, a US Army genealogist contacts family members, sharing details and requesting DNA samples to compare to the skeletal remains.<div type="image" title="Offutt military base casket remains honorable transfer case" height="1500" width="2000" msid="92025736" hostid="261"></div>The recent announcement of the identification of Lt. Col. Addison Baker was the 17th time the Unknowns Project team matched unidentified remains to an unaccounted-for Tidal Wave airman since the project began.Baker, a 36-year-old pilot from Chicago, was commander of the 93rd Bombardment Group. As he approached his target over Ploesti, his B-24 was hit by an anti-aircraft shell and caught fire.Instead of attempting an emergency landing, Baker continued leading his formation toward the target. After his crew unleashed their bombs, Baker veered away from the formation to avoid a collision and tried to climb high enough for his crew to bail. Despite the effort, all 10 crew members were killed. Baker received a posthumous Medal of Honor for his actions.In April, Baker's nephews — who knew their uncle before he went to war and provided DNA to confirm the identification of his remains — joined other family members and Army representatives to celebrate the news that Baker had been accounted for after 78 years.Beyond the historical significance of the Unknowns Project, Cohn sees her team's efforts as one important way to honor the ultimate sacrifice made by those airmen."It is very significant for me to be able to give closure to the families of the missing," Cohn said. "It's our responsibility to go out and find them and bring them home."

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