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2 mins read

Cabinet bans e-cigarettes which are 'harmful' and a 'style statement'

Indian Finance Minister and cabinet member, Nirmala Sitharam, announced a total ban on every aspe…

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5 mins read

Vaping might be better for you than smoking, but e-cigarettes like Juul come with risks of their own

Because they contain nicotine, e-cigarettes are especially dangerous for kids and teens whose brain…

Erin Brodwin   


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1 min read

An E-Cigarette Maker Is Trying To Lure Women With A Sparkly Vaporizer That Doubles As A Necklace

"Women represent the biggest buying audience in the consumer electronics industry," Andries Verleur…

Hayley Peterson   


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6 mins read

The Incredible Cigarette* That Doesn't Cause Cancer** Is Changing The World

A small study, presented at the European Respiratory Society’s annual meeting in February 2012 show…

Jennifer Welsh   


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1 min read

AD OF THE DAY: Baby Shocks His Family By Mastering An Awesome Dance

Electric cigarette company E-Lites made the following commercial in which the baby's family is shoc…

Christina Austin   


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6 mins read

Juul used 'relaxation, freedom, and sex appeal' to market its e-cigs on Twitter and Instagram - and had major success, according to a recent study

Many social media users, however, are young people. On Twitter, more than a quarter of users are un…

Erin Brodwin   


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2 mins read

A new Zyn competitor is marketing its nicotine pouches to the finance bros

Excel, the cleverly marketed nicotine pouch brand from Soylent cofounder John Coogan, targets "prod…

Geoff Weiss   


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5 mins read

Tesla's unique approach to sales is giving it headaches

Tesla's sales conundrum represents a common mistake tech companies make: pushing for innovation in …

Dan DeFrancesco   


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16 mins read

Taylor Swift seems to reference Matty Healy throughout her new album. Here's a complete timeline of their relationship.

Taylor Swift and Matty Healy sparked dating rumors in 2014 and reconnected nearly a decade later. T…

Callie Ahlgrim   


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5 mins read

Birla has the best wedding suits stacked up and he wants them displayed on your phone

The company has said that the new entity will build “a portfolio of distinct, new-age, digital b…

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5 mins read

Officials are investigating a spate of lung illnesses tied to vaping. Here are the other health risks you should know about.

Last spring, for example, researchers examining the vapors in several popular e-cigarette brands fo…

Erin Brodwin   


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4 mins read

Juul's Silicon Valley marketing tactics are to blame for its troubles, says longtime advertising exec Alex Bogusky

Alex Bogusky, who is co-founder and chief creative engineer at ad agency Crispin Porter Bogusky and…

Patrick Coffee   


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2 mins read

You can spread COVID-19 by talking in hair salons or during a massage - even while wearing a mask, research suggests

Talking expels viral particles that gravity could carry from person to person. Employees standing o…

Gabby Landsverk   


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26 mins read

40. The Marlboro Woman

Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the…

Julia Press,Sarah Wyman,Charl…   


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6 mins read

The vaping panic is looking eerily like the start of a new drug war

The Food and Drug Administration has banned nearly all flavored vapes. Some cities have banned vapi…

Anthony L. Fisher   


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4 mins read

A former Juul executive filed a lawsuit alleging that the company shipped one million tainted pods to customers and retailers

In July, Juul Labs, Inc. filed a case against Breja, alleging that Breja was terminated "because he…

Rosie Perper,Rosie Perper   


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5 mins read

Vaping instead of smoking still exposes you to toxic metals like lead - here's how worried you should be

Still, we don't have a ton of research on how vaping affects the body and brain. It's been less tha…

Erin Brodwin   


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6 mins read

Scientists are beginning to learn how vaping impacts your health - and the results are troubling

To arrive at his findings, Glantz looked at national survey data on 70,000 Americans which asked pe…

Erin Brodwin   


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5 mins read

2 homeless TikTok creators say the platform could help lift them out of poverty

Homeless TikTokers Phoenix Black and Raven White live outside in Massachusetts and are unable to af…

Chris Stokel-Walker   


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14 mins read

From suicide prevention to genetic testing, there's a widening disconnect between Silicon Valley health-tech and outside experts who see red flags

Take Juul, which is now the top seller of e-cigarettes in the US. When the San Francisco company la…

Erin Brodwin