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5 mins read

Wendy's CEO got ripped for pushing dynamic pricing. It could be coming to a store near you.

From Wendy's to Walmart, big companies are testing new pricing strategies they say will give you di…

Ayelet Sheffey   


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3 mins read

I've had a lot of first dates since my divorce. I make the man pick where we are going so I don't do all the work.

She has been to many weird first dates since getting divorced. She now makes a point to go for coff…

Laura Wheatman Hill   


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3 mins read

Microsoft’s new tools use AI to simplify business tasks like customer support, marketing, supply chain, and more

In a blog post, Emily He, Corporate VP of Business Applications Marketing at Microsoft, clarified t…

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2 mins read

Welcome to CMO Insider. Here's what you can expect from our new, dynamic platform.

Welcome to CMO Insider, which will CMO provide insights and community for marketing leaders. Expect…

Julia Hood   


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5 mins read

How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads

Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …

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2 mins read

Gaana launches dynamic creatives for audio ads

​​Gaana has unveiled new audio ad capabilities that will empower advertisers to talk personally wit…

Dan Whateley,Shriya Bhattacha…   


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3 mins read

Final Cut Pro and Logic Pro unlock new levels of creativity on iPad with a subscription model

Apple has brought professional video and music editing tools Final Cut Pro and Logic Pro to the iPa…

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11 mins read

Storyline: Decoding the art of storytelling in today's highly dynamic world

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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2 mins read

The Knicks gave a point guard a $104 million contract, and an unusual family dynamic may prompt an NBA investigation

Jalen Brunson's father is on the Knicks coaching staff and his former agent runs the team. The NBA …

Scott Davis   


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2 mins read

50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report

The report is based on a survey administered by Kantar and the final insights are derived from a sa…

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11 mins read

The dynamic career and life of Michael Rubin - billionaire team partner, friend of high-profile rappers, and criminal-justice reform advocate

Insider profiled Michael Rubin, Fanatics executive chairman and Philadelphia 76ers partner, followi…

John Lynch   


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3 mins read

Will 2021 be a year of recovery?

While 2020 was a rough year for advertisers but it has also presented opportunities that were unexp…

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6 mins read

LGBTQ characters of color are making animation history - but creatives of color can't escape the industry's discriminatory past

Insider found LGBTQ characters of color are receiving disparate treatment in animation. It mirrors …

Abbey White,Kalai Chik   


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2 mins read

Xaxis launches AI-driven creative solutions to boost impact of digital ads in India

XCS brings value to brands through outcome-focused designs and customized creatives

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3 mins read

A Moroccan creative turned her 68-year-old mom into a streetwear style icon on Instagram

The mother-daughter duo - Meryem Slimani, 37, and Najate Leklye, 68 - has a growing Instagram follo…

Armani Syed   


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2 mins read

Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas

Charles Leadbeater, Author and Leading Authority on innovation and creativity, tells us how an unce…

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3 mins read

Ethereum cofounder: Blockchain has the same 'dynamics' as the dotcom boom and bust

"We try to stay away from the 'r' world - revolutionary - and instead use the 'e' word [evolution],…

Oscar Williams-Grut   


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4 mins read

'We definitely see the competitive dynamics': Direct-to-consumer brands say they're sticking with Facebook even as its ad prices soar

It's not clear how Hims is targeting its Facebook ads, though a handful of them were recently remov…

Lauren Johnson   


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3 mins read

There's a creative way to profit from the calmest market in 50 years

"We expect our high Sharpe Ratio basket will outperform both low volatility and the S&P 500 on …

Joe Ciolli