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Wendy's CEO got ripped for pushing dynamic pricing. It could be coming to a store near you.
From Wendy's to Walmart, big companies are testing new pricing strategies they say will give you di…
Ayelet Sheffey
I've had a lot of first dates since my divorce. I make the man pick where we are going so I don't do all the work.
She has been to many weird first dates since getting divorced. She now makes a point to go for coff…
Laura Wheatman Hill
Microsoft’s new tools use AI to simplify business tasks like customer support, marketing, supply chain, and more
In a blog post, Emily He, Corporate VP of Business Applications Marketing at Microsoft, clarified t…
Welcome to CMO Insider. Here's what you can expect from our new, dynamic platform.
Welcome to CMO Insider, which will CMO provide insights and community for marketing leaders. Expect…
Julia Hood
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …
Gaana launches dynamic creatives for audio ads
Gaana has unveiled new audio ad capabilities that will empower advertisers to talk personally wit…
How TikTok is shaking up the entertainment business and changing power dynamics, according to dozens of authors, comedians, dancers, music-industry professionals, and more
TikTok has become an important marketing asset for entertainment brands, and a career-launching too…
Dan Whateley,Shriya Bhattacha…
Final Cut Pro and Logic Pro unlock new levels of creativity on iPad with a subscription model
Apple has brought professional video and music editing tools Final Cut Pro and Logic Pro to the iPa…
Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
The Knicks gave a point guard a $104 million contract, and an unusual family dynamic may prompt an NBA investigation
Jalen Brunson's father is on the Knicks coaching staff and his former agent runs the team. The NBA …
Scott Davis
50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report
The report is based on a survey administered by Kantar and the final insights are derived from a sa…
The dynamic career and life of Michael Rubin - billionaire team partner, friend of high-profile rappers, and criminal-justice reform advocate
Insider profiled Michael Rubin, Fanatics executive chairman and Philadelphia 76ers partner, followi…
John Lynch
Will 2021 be a year of recovery?
While 2020 was a rough year for advertisers but it has also presented opportunities that were unexp…
LGBTQ characters of color are making animation history - but creatives of color can't escape the industry's discriminatory past
Insider found LGBTQ characters of color are receiving disparate treatment in animation. It mirrors …
Abbey White,Kalai Chik
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
XCS brings value to brands through outcome-focused designs and customized creatives
A Moroccan creative turned her 68-year-old mom into a streetwear style icon on Instagram
The mother-daughter duo - Meryem Slimani, 37, and Najate Leklye, 68 - has a growing Instagram follo…
Armani Syed
Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas
Charles Leadbeater, Author and Leading Authority on innovation and creativity, tells us how an unce…
Ethereum cofounder: Blockchain has the same 'dynamics' as the dotcom boom and bust
"We try to stay away from the 'r' world - revolutionary - and instead use the 'e' word [evolution],…
Oscar Williams-Grut
'We definitely see the competitive dynamics': Direct-to-consumer brands say they're sticking with Facebook even as its ad prices soar
It's not clear how Hims is targeting its Facebook ads, though a handful of them were recently remov…
Lauren Johnson
There's a creative way to profit from the calmest market in 50 years
"We expect our high Sharpe Ratio basket will outperform both low volatility and the S&P 500 on …