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Just when the excitement was at its peak over <keyword id="1671" type="General" weightage="20" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword>'s son <keyword id="6499181" type="General" weightage="20" keywordseo="aryan-khan" source="Orion">Aryan Khan</keyword>'s <keyword id="1267938" type="General" weightage="20" keywordseo="clothing-brand" source="Orion">clothing brand</keyword> <keyword id="17287776" type="General" weightage="20" keywordseo="dyavol-x" source="Orion">Dyavol X</keyword>, the prices of the limited edition confused and startled many. The website crashed as soon as the collection dropped with a jacket autographed by Shah Rukh, priced at a whopping Rs 2 lakh, was later found to be sold out. Not just the jacket, but other ensembles too had outlandish pricing such as T-shirts being priced at an shocking Rs 25,000-Rs 47,000. This did not stop social media users from having a field day at what they do best - roasting. One wrote: "Kaun Ho Bhai Raees Zaade???#DyavolX" Another showed his shopping cart, which showed a bill of over Rs 6 lakhs as it contained clothing items D'YAVOL Duck for Rs 48,800, Alpha for RS 45,500, Signature X for 4,01,110 and another Signature X for Rs 2,00,555. The total was Rs. 6,95,965. The user captioned it: "Bhai #DyavolX ke price dekh ke mere ko chakkar aa rahe hain." Another said: "Agar yeh common man ke liye nahi, toh trend kaun kara hai? Another #Pathaanonprime? Look at the bloody prices. #DyavolX One wrote a message for Shah Rukh Khan, saying that he "miserably failed" to address his son about "Pricing strategies". The user wrote: Dear @iamsrk, My favourite Actor, philosopher, socialist. You miserably failed to address your expensive son about Pricing strategies before launching a product in a market. Agreed that's a luxury brand, possibly you don't aim your fans to sell their kidneys. Lol! #DyavolX" One aspired to buy a hoodie from the label and quipped: "Thought of buying a hoodie from #DyavolX but then I got to know that they don't deliver to my pin code so I dropped the plan. PS: it just cost around 50k inr for a hoodie. Okay bye. Another said: "HRX Being human is good enough. Buying from #DyavolX is not even showing off ,it's stupidity. Konsi tshirt 48k me ati ha manufactured in india." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/hindus-muslims-sikhs-feature-on-royal-mail-stamp-marking-kings-coronation/articleshow/99910138.cms">Hindus, Muslims, Sikhs feature on Royal Mail stamp marking King's coronation</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/real-estate-bfsi-hiring-in-india-continued-to-grow-in-april-report/articleshow/99910200.cms">Real Estate, BFSI hiring in India continued to grow in April: Report</a>

Outlandish prices of Shah Rukh Khan's son Aryan Khan's clothing brand Dyavol X leaves social media in a frenzy

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Outlandish prices of Shah Rukh Khan's son Aryan Khan's clothing brand Dyavol X leaves social media in a frenzy

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