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<ul><li>Daily Active Users in India have increased by nearly 150% in the past year.*</li><li>Snapchat also announced new Indian Snap Games and exclusive content.</li></ul><keyword id="4422132" type="PERSON" weightage="20" keywordseo="snapchat-india">Snapchat India</keyword> has seen its Daily Active Users increasing by nearly 150% in the past year* on the back of new content, partnerships and experiences. Since launching its content platform Discover in India in 2018, Snapchat has aired content from over 30 partners including Miss Malini, NewJ, Pocket Aces and Vice India. In the past year alone, over 40 million unique viewers in India have watched a show on Snapchat**. In a virtual press conference held yesterday, the company announced further investment with a Hindi adaptation of one of its longest running Snap Originals series Phone Swap and new shows featuring celebrities Anushka Sen, Raftaar, Ruhi Singh and Vir Das. These will premiere in 2021. Snap also announced its first Indian Snap Games partner - Moonfrog Labs - who is creating an exclusive, custom-made version of popular board game Ludo Club. Furthermore, Ready Chef Go! - a Snap Game that launched last year and saw 25 million unique players in the first 6 months*** - will add an Indian kitchen challenge called ‘Dosa Dash’ where Snapchatters will be able to cook up Dosa with their friends. The company also debuted the most recent developments in its partnership with Samsung, including new Hinglish personalised Bitmoji stickers that can be used on the Samsung Keyboard. Finally, new SnapKit integrations with Alt Balaji and NDTV, mean that Snapchatters can share everything from breaking news, to shows they’re watching, price comparison information and even real time ETA when travelling across the country by train. “It’s exciting to share what we’ve been working on over the past few months,” said Durgesh Kaushik, Head of India Market Development at Snap, “It’s always been a priority to us that Snapchat feels like it was made just for you - no matter where you are in the world or the language that you speak. We’ve come a long way since last year - seeing nearly 150% growth of our community here in India. We hope Snapchatters really enjoy these new features and experiences, and we are grateful to have such creative partners to collaborate with.” Hardik Shah, India’s first Official Lens Creator, hosted a Lens Studio workshop on October 21. Lens Studio is Snap’s free tool to create augmented reality experiences - making it accessible to a wider range of creators. Snap has held workshops at high schools and colleges across the country and have now taught over a thousand students. There are seven OLCs in India who have created a range of experiences from celebrating Independence Day, to bringing local landmarks like the Gateway of India to life or Bollywood Arts Project to life and even teaching Hindi. Earlier this year, in response to the global pandemic, Snap launched its new mental health and well-being feature ‘Here for You’. In partnership with the Mariwala Health Initiative and Manas Foundation, the feature provides expert resources when Snapchatters search topics such as stress, anxiety or depression. Footnotes * Snap Inc internal data, Q3 2019 vs Q3 2020 ** Snap Inc internal data, August 2019 - August 2020 *** Snap Inc internal data December 19, 2019 - May 12, 2020

Snapchat India sees 150% growth in Daily Active Users

How important emoticons are for social messaging apps, shares Snapchat India's Durgesh Kaushik

<ul><li>In an age where verbal communication has reduced to pave way for digital interactions, <keyword id="3500016" type="PERSON" weightage="20" keywordseo="World-Emoji-Day">World Emoji Day</keyword> celebrates the humble emoji - that makes saying less, more meaningful. </li><li>These visual depictions of human emotions can exponentially transform or amplify the meaning of what is being conveyed.</li><li>In this article, Durgesh Kaushik, Head of India Market Development at Snap Inc. traces the evolution of standard emojis to a more personalized <keyword id="3504878" type="PERSON" weightage="20" keywordseo="bitmoji">Bitmoji</keyword>, while describing trends that drove this change.</li></ul>Today more than ever, we value face to face communication. It’s the glue that brings people together. However, you can’t always be available, sometimes it isn’t convenient to communicate visually, and sometimes you don’t want to make too much noise... or... there is so much background noise, your friends couldn’t hear you anyway! At these times, messaging via text is also a great way to stay in touch, but words alone, often struggle to convey tone, expression or body language, which can lead to misunderstandings. That’s why emojis are so brilliant. Even before emojis, people were trying to express how they meant something, using :) ;) or even :(. A simple human expression can change how a message is perceived, and helps to express how you’re feeling. These creative uses of the colon and semicolon evolved into emojis, but these have also further evolved; for anyone that doesn’t know, welcome to Bitmoji! When there are no words to express your emotions or that TGIF feeling, a Bitmoji says it all. The introduction of Bitmoji took emoji personalization to another level, enabling users to communicate their thoughts and emotions not just through a generic face, but through digital representations of themselves. The ‘toonified’ personal avatars are a direct representation of ‘us’ in a digital universe, blurring boundaries between offline and online. For all of human history there has always been a face to communicate with and that changes the meaning of what is said. Because Bitmoji adds that identity, it is an inevitable evolution of communication Bitmoji allows you to be as innovative as you want to be, empowering you to create an identity that you most resonate with. Your digital avatar can have curly hair, straight hair or no hair at all! They can be dressed up the way you like and can be an exact reflection of your changing moods throughout the day. They can also help you celebrate the different festivals in fun ways. For instance, this Holi, millions of Indians had their 3D Bitmoji lens throw Holi colors and enjoy the occasion with their friends and family, even if they couldn’t be physically together. But even Bitmoji is evolving. Today, these digital versions of you can be turned into comic strips, chat stickers, AR experiences on Snapchat and now they can even star in an animated series (with <keyword id="8696714" type="UNKNOWN" weightage="20" keywordseo="Bitmoji-TV">Bitmoji TV</keyword>) with your closest friend or even represent you in video games. <div type="image" title="Image 2" msid="84443363" hostid="261"></div> They are ‘real’ but not too real and that’s a big part of why people love them. While they are clearly you, they aren't an ‘Uncanny Valley’. Everyone seeks meaningful connections and shared experiences, whether they can do that in person, or online Visual communication using Bitmoji stickers and emoji can create a sense of co-presence, especially when they pop up in your chat, to show that the other person is listening to what you’re saying, or talking. This results in ‘a feeling of being together when you’re actually physically distant,’ according to <a href="https://newsroom.snap.com/en-GB/friendship-report-2020/">The 2020 Friendship Report</a> by Snap Inc. Simply put, even if you two are apart your Bitmoji avatars are still aiming to win that game or dancing together in Bitmoji TV. <div type="image" title="snap bitmoji" msid="84443476" hostid="261"></div> The use of Bitmoji is not only limited to having fun while communicating, but also to express clearly and say things that matter. In 2016, the ‘I Love You’ Bitmoji was way more popular than any other one. “I love you” is an important thing to say, and the fact that the newer generations looked to their digital avatars to say this was flattering, to say the least. This is especially relevant in India, a country that focuses a lot of time and energy investing in relationships. Indians on average have 3 times as many best friends as their counterparts in the USA, Europe, and Australia. More friends and more digital connections mean more chances of misinterpretations. Adding visual elements to a chat such as Bitmoji avatars, help Snapchatters communicate more clearly, reducing misunderstandings.* <keyword id="159493" type="PERSON" weightage="20" keywordseo="Gen-Z">Gen Z</keyword> is a digitally native generation and they represent a new kind of audience - one who is willing to immerse themselves in stories and experiences. They are unafraid to show up as themselves ‘online and offline’ and are consistently seeking new ways to showcase their distinct identity and preferences. They are using the latest tech and mobile convenience to their advantage. They want to use communication as their most powerful tool and are now using Bitmoji to share moments, advice or even encourage their friends.

The evolution of (digital) man... from an emoticon to Bitmoji

<ul><li><keyword id="1004414" type="PERSON" weightage="20" keywordseo="Social-media-apps">Social media apps</keyword> kept us together, even from miles apart, in 2020. </li><li>It will continue to play an important role in our lives in 2021 and beyond. </li><li>So, from our trends series today, we look back at 2020 and bring you some of the biggest <keyword id="1965440" type="PERSON" weightage="20" keywordseo="Social-media-trends">social media trends</keyword> for the year 2021. </li></ul>Ever wondered how difficult 2020 would have been without technology and social media apps? We would have spent hours playing the snake game on Nokia, stared at the ceiling roof and probably played Dumb Charades with our neighbours. Social media apps made surviving 2020 a little easier for us. While distance apart, it kept us together with our loved ones. We experimented with virtual dining, watched movies together over Zoom calls with our friends and even attended virtual birthday parties. If it wasn’t for YouTube, we have no idea how we would have looked up recipes. Brands also followed the consumers and relied on social media apps to lure them and stay connected. Social media has never been more powerful as a marketing tool as it is today. According to Socialbakers, brands dramatically increased their investment on social media advertising in 2020. At its peak in Q4, worldwide ad spend increased by 50.3% compared to the holiday peak in Q4 2019. Video posts on Twitter jumped by 26.7% in Q4. Video accounted for 17.9% of all posts on Instagram, and 18.1% of all posts on Facebook, in Q4 2020. In terms of format, Facebook Live was by far the most engaging type of post on that platform in Q4 2020. Statista predicts that one of the main trends within Social Media Advertising is monetization of social networks and messenger apps. The integration of shopping and payment solutions into social networks combined with exact localisation will increase user engagement, conversions, and performance of advanced targeting. Besides the growth potential in the field of social networks, an integration or proliferation of advertising spaces within messenger apps such as WhatsApp or Instagram will rapidly increase the revenue potential of current market key players like Facebook. So, as we move forward in 2021, what kind of role will social media play in our lives and what would be some of the marketing trends that would continue to penetrate in 2021? Here are some key trends, according to experts, to look forward to: <cmsannotation type="cmsannotation" annotationid="Kanika Mittal, Business Head, Twitter India:" text="Kanika Mittal, Business Head, Twitter India:">Kanika Mittal, Business Head, <keyword id="749437" type="COMPANY" weightage="20" keywordseo="Twitter-India">Twitter India</keyword>:</cmsannotation> In 2020, with more people than ever on the Internet, Twitter saw the emergence of many new conversations and trends. We saw a number of interests gain popularity including hobbies like gaming, fitness, cooking, animal-Twitter, etc. These new conversations have uncovered opportunities for brands to take consumer engagement a step ahead by connecting around these themes that are fresh and relevant. We've worked with brands, and witnessed them be more open to experimentation and innovation in order to reach consumers where they are -- their homes and their timelines. We've also seen several businesses stand up and make a statement in these tough times. Bold and thoughtful innovation has emerged as a prevalent trend this year, and we foresee that continuing in the coming year too as businesses test and learn to adapt to these waves of change. <cmsannotation type="cmsannotation" annotationid="Durgesh Kaushik, Head - Market Development, Snap inc, India:" text="Durgesh Kaushik, Head - Market Development, Snap inc, India:">Durgesh Kaushik, Head - Market Development, Snap inc, India: </cmsannotation> A trend we’ve seen accelerate in 2020 is the importance of visual communication and how platforms like ours can help empower it. Globally, we saw an average of 4 billion snaps created every day in the first quarter of the year. Our Friendship Report showed that 91% of Indians - regardless of age - felt like digital communication helped them maintain their friendships during isolation. For example, we normally gather together to celebrate festivals, but were unable to do that this year. Through AR on <keyword id="6358096" type="PERSON" weightage="20" keywordseo="snapchat">Snapchat</keyword>, we’ve helped Indians across the country celebrate over 20 cultural moments with friends. We believe Snapchat is a complement to real friendships and are grateful to be able to serve our community at such a moment in time. As we have continued to invest in our camera and augmented reality platforms, we have been able to see the power and potential of this technology when it is accessible to everyone. From our Lensathon in partnership with Skillenza where 70% of submittants said they had no prior AR or 3D design skills, to a university student who created a Lens which went viral in India and across Southeast Asia, garnering billions of views on Snapchat. AR provides a unique opportunity to build the creative digital skills that we believe - and already see - are vital to the new digital economy.” <cmsannotation type="cmsannotation" annotationid="Azhar Iqubal, Founder and CEO, Public App and InShorts:" text="Azhar Iqubal, Founder and CEO, Public App and InShorts:">Azhar Iqubal, Founder and CEO, Public App and InShorts:</cmsannotation> 2020 was a high decibel year unlike any for our sector. On one hand, social media apps saw an unprecedented surge in user base, fuelled by the lockdown. On the other, our sector received backlash for circulation of unverified content. The government has done a commendable job by introducing guidelines to curb misinformation and create an enabling environment for homegrown apps to thrive responsibly. The digital content consumption habits formed during the lockdown will continue to drive growth for the sector in the new year, and I foresee fresh infusion of funds and talent to sustain this progress. At the same time, there will a far greater responsibility on us to prove that social media apps can serve as credible sources of information in addition to connecting users and communities. We have recently raised funding for the Public app and hired over 300 employees in 2020 to bolster our expansion plans in the coming year. We will continue investing in people and technologies like AI and ML for content monitoring and personalization as per user interest. We plan to hire an additional 300 employees and will start monetizing the app to make it self-sustaining. <cmsannotation type="cmsannotation" annotationid="Kyle Fernandes, CEO &amp; Co-Founder of MemeChat:" text="Kyle Fernandes, CEO &amp; Co-Founder of MemeChat:">Kyle Fernandes, CEO &amp; Co-Founder of MemeChat: </cmsannotation> 2020 was a unique year where digital-first companies were offered a chance to make a real impact. At MemeChat we saw tremendous growth with our user base multiplying in just a few months. It has been an eventful year where we have made decisive steps towards our long-term plan of working towards expanding our user-base while working on more innovative technologies. In 2021, we are hoping to keep pushing on our growth accelerator. We will see more participation by users in terms of viewership and meme creation. As a means of marketing and advertising, we will see memes going mainstream. 2021 will be the year meme marketing will come of age as more and more brands use it for their promotional activities.

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Snapchat India sees 150% growth in Daily Active Users

BI India Partner

How important emoticons are for social messaging apps, shares Snapchat India's Durgesh Kaushik

Business Insider India

The evolution of (digital) man... from an emoticon to Bitmoji

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Social Media Platforms: The trends to watch out for in 2021

Karuna Sharma

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