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<keyword id="19896515" type="General" weightage="20" keywordseo="Durga-Puja" source="keywords">Durga Puja</keyword>, one of the most revered Hindu festivals, celebrates Goddess Durga's victory over the demon Mahishasura, symbolising the triumph of good over evil. This grand festival, also known as <keyword id="23483677" type="General" weightage="20" keywordseo="Durgotsav" source="keywords">Durgotsav</keyword>, will commence on Tuesday, October 8, 2024, and conclude on October 12, 2024. Beyond its deep religious significance, Durga Puja unites millions of devotees, especially in India, fostering a sense of spiritual and cultural unity. Here are some heartfelt wishes and greetings to share with your loved ones during this joyous celebration. <h2>30 <keyword id="5037038" type="General" weightage="100" keywordseo="Durga-Puja-wishes" source="Orion">Durga Puja Wishes</keyword></h2><ul><li>Wishing you a Durga Puja filled with joy, devotion, and the blessings of <keyword id="19968294" type="General" weightage="20" keywordseo="Maa-Durga" source="keywords">Maa Durga</keyword>. Happy Durgotsav! </li><li>May Goddess Durga shower her blessings on you and your family and fill your life with happiness and prosperity. Shubho Durga Puja! </li><li>Wishing you strength, courage, and immense happiness on this auspicious Durga Puja. May Maa Durga guide you always! </li><li>May this Durga Puja bring peace, prosperity, and joy into your life. Happy Puja! </li><li>May the divine blessings of Maa Durga protect you and your family from all evils. Shubho Sharodiya! </li><li>Let’s celebrate the triumph of good over evil and fill our hearts with hope and positivity. Happy Durga Puja! </li><li>May Maa Durga bless your home with joy and remove all obstacles from your path. Shubho Puja! </li><li>Wishing you the energy of Maa Durga, the wisdom of Goddess Saraswati, and the prosperity of Maa Lakshmi. Happy Durga Puja! </li><li>May your life be as vibrant and joyous as the festivities of Durga Puja. Shubho Durga Puja! </li><li>May this Puja strengthen your faith and bring renewed hope into your life. Happy Durga Puja! </li><li>May the divine energy of Goddess Durga flow through your life, giving you strength and courage. Shubho Mahalaya! </li><li>Wishing you a joyous Durga Puja filled with the sound of dhaak, fragrance of flowers, and divine blessings. </li><li>May Maa Durga bless you with wisdom, good health, and endless happiness. Shubho Bijoya Dashami! </li><li>As the auspicious festival of Durga Puja begins, may Maa Durga bless you with good health and happiness. </li><li>May you find all the delights of life, and may all your dreams come true. Wishing you a joyous Durga Puja! </li><li>Wishing you a festival as magnificent as the celebration of Durga Puja itself. Shubho Durga Puja! </li><li>May Maa Durga empower you with the courage to face any challenge and the strength to overcome every hurdle. Happy Durgotsav! </li><li>May the celebrations of Durga Puja fill your heart with joy and warmth. Shubho Sharodiya! </li><li>Wishing you a Durga Puja as enchanting as the blessings of the goddess. Shubho Puja! </li><li>May Goddess Durga illuminate your life with countless blessings. Happy Durga Puja! </li><li>On this auspicious occasion of Durga Puja, may all your troubles fade away, and may you be blessed with everlasting peace. </li><li>May Maa Durga enrich your life with positivity, good fortune, and immense joy. Happy Durga Puja! </li><li>Let us welcome Maa Durga and ask her to bless us with eternal happiness and prosperity. Shubho Durga Puja! </li><li>May the arrival of Maa Durga usher in a new dawn of happiness and success. Shubho Bijoya Dashami! </li><li>Wishing you good health, prosperity, and eternal joy this Durga Puja. May Maa Durga bless you. </li><li>May you and your family be blessed by the nine divine forms of Maa Durga. Shubho Durga Puja! </li><li>May the celebrations of Durga Puja bring peace and contentment to your soul. Shubho Mahotsav! </li><li>May Goddess Durga empower you with the courage to face life's battles. Happy Durga Puja! </li><li>May the blessings of Maa Durga keep enlightening your life and protect you from harm. Shubho Durga Puja! </li><li>May the divine energy of Goddess Durga be your guiding light today and forever. Happy Durgotsav! </li></ul><h2><keyword id="20270579" type="General" weightage="20" keywordseo="Durga-Puja-2024" source="Orion">Durga Puja 2024</keyword> Messages</h2>Durga Puja is a reminder of the power of faith and the strength of good over evil. May the blessings of Maa Durga always be with you! As we celebrate the victory of Maa Durga over Mahishasura, let’s embrace her blessings and live with courage and grace. Durga Puja is not just a festival; it’s a time to celebrate traditions, togetherness, and the eternal victory of light over darkness. This Durga Puja, may you find joy in every moment, peace in every prayer, and strength in every blessing. May Maa Durga’s blessings remove all obstacles from your path and grant you the strength to achieve greatness. Happy Durga Puja! May the grandeur of Durga Puja fill your heart with endless happiness and your home with prosperity and love. Wishing you a Durga Puja as joyous as the vibrant celebrations, and may Maa Durga’s blessings be your guiding light. May the sound of dhaak and the scent of flowers fill your life with endless joy and the blessings of Maa Durga. Happy Durga Puja! This Durga Puja, may you be blessed with divine energy and the strength to conquer all adversities in life. Durga Puja is a time to reconnect with our roots, celebrate life, and seek the blessings of Maa Durga for a future filled with peace and prosperity. SEE ALSO: <a href="https://www.businessinsider.in/science/health/food/webstories/8-reasons-why-fasting-during-navratri-is-beneficial-for-your-health/slidelist/114053587.cms" data-type="tilCustomLink" target="_blank">8 reasons why fasting during Navratri is beneficial for your health</a> <a href="https://www.businessinsider.in/travel/india/webstories/top-dussehra-getaways-from-delhi-escapes-for-the-festive-weekend/slidelist/114046437.cms" data-type="tilCustomLink" target="_blank">Top Dussehra getaways from Delhi: Escapes for the festive weekend</a>

Happy Durga Puja 2024: Thoughtful wishes and messages to make your celebrations special

<keyword id="20211589" type="General" weightage="20" keywordseo="Dussehra" source="keywords">Dussehra</keyword>, also known as <keyword id="23407130" type="General" weightage="20" keywordseo="Vijayadashami" source="keywords">Vijayadashami</keyword>, is a significant Hindu festival celebrated across India, symbolising the triumph of <keyword id="21053098" type="General" weightage="20" keywordseo="good-over-evil" source="keywords">good over evil</keyword>. The festivities vary by region, reflecting diverse cultural interpretations. Vijayadashami commemorates <keyword id="19897033" type="General" weightage="20" keywordseo="Lord-Ram" source="keywords">Lord Ram</keyword>'s victory over the ten-headed demon king Ravan in parts of Northern and Southern India. Meanwhile, in Eastern India, it marks the culmination of Durga Puja, celebrating Goddess Durga’s victory over the buffalo demon Mahishasura. When Mahishasura’s tyranny reached its height, Goddess Durga, with her ten arms, battled him for nine days, defeating him on the tenth day. This victory represents the restoration of dharma and cosmic balance. Throughout India, Dussehra is celebrated with vibrant fairs and Ramlila performances, where Ravan’s effigies are set aflame, symbolising the ultimate victory of good over evil. This year, Dussehra will be celebrated across India on October 12, as people come together to exchange greetings and spread joy. To make the occasion even more special, here are wishes, messages, and quotes you can share with your loved ones. <h3>Dussehra Wishes for 2024</h3><ul><li>May the light of Dussehra illuminate your life with joy, prosperity, and success. <keyword id="23513612" type="General" weightage="100" keywordseo="Happy-Dussehra-2024" source="keywords">Happy Dussehra 2024</keyword>!</li><li>Wishing you victory in all aspects of life as we celebrate the triumph of good over evil. Happy Dussehra!</li><li>May this Dussehra burn all the darkness in your life and light up your days with happiness. Have a wonderful Vijayadashami!</li><li>On this auspicious day, may Lord Ram bless you with strength, courage, and wisdom. Happy Dussehra 2024!</li><li>May the victory of good over evil inspire you to conquer all your challenges. Happy Dussehra to you and your family!</li><li>Let’s celebrate Dussehra by spreading love, peace, and positivity. Wishing you a blessed and joyful Dussehra!</li><li>May this Dussehra bring new beginnings, endless prosperity, and the courage to always stand for the truth. Happy Dussehra 2024!</li><li>Sending you warm wishes on this Dussehra! May all your worries burn away with Ravan's effigy, and may you be blessed with happiness.</li><li>Let’s celebrate the victory of good over evil, truth over lies. Wishing you a joyous and prosperous Dussehra!</li><li>May this festival bring you loads of joy and endless opportunities. Happy Dussehra to you and your loved ones!</li><li>May the blessings of Lord Ram fill your life with happiness, success, and fulfillment. Wishing you a victorious Dussehra!</li><li>On this auspicious occasion, may you find peace, strength, and wisdom. Happy Dussehra 2024!</li><li>Wishing you all the strength to defeat evil within and around you. Have a blessed and joyous Dussehra!</li><li>May the divine blessings of Goddess Durga and Lord Ram bring light into your life. Happy Dussehra 2024!</li><li>On this day of victory, may you be victorious in all your endeavours and lead a life filled with happiness. Happy Dussehra!</li><li>May your life be as bright and cheerful as the festival of Dussehra! Sending you my best wishes on this joyous occasion.</li><li>As we celebrate the triumph of good over evil, may this Dussehra bring peace, prosperity, and happiness to your life.</li><li>Wishing you success, happiness, and a lifetime of peace as we celebrate the power of good on this special day. Happy Dussehra 2024!</li><li>May this Dussehra light up your path with joy and success and bring you closer to your goals. Wishing you a victorious day!</li><li>Let’s celebrate Dussehra with a heart full of gratitude, love, and positivity. May Lord Ram bless you with endless happiness. Happy Dussehra!</li></ul><h2><keyword id="23460662" type="General" weightage="20" keywordseo="Dussehra-messages" source="keywords">Dussehra Messages</keyword> for 2024</h2>This Dussehra, let’s burn away our ego, jealousy, and negativity along with Ravan’s effigy. Wishing you a happy and peaceful Vijayadashami! As the effigies of Ravan are set ablaze, may all your troubles burn away with them. Here’s to a fresh start filled with success and joy. Happy Dussehra! Dussehra reminds us that no matter how strong evil may seem, it will always be vanquished. Wishing you strength and happiness on this auspicious day. On this special day, may you conquer all your fears and embrace success. Wishing you a joyous and blessed Dussehra! As we celebrate Dussehra, let’s fill our hearts with positivity and hope, just as Lord Ram’s victory filled the world with light. Happy Dussehra! This Dussehra, may you find the strength to overcome all challenges and emerge victorious in every aspect of life. Wishing you a blessed festival! On this Vijayadashami, may you be empowered to defeat all the evils within and lead a life of righteousness and joy. Happy Dussehra! May the festival of Dussehra inspire you to always fight for the truth and stand up against injustice. Wishing you and your family a victorious day! As Ravan’s effigy burns, may all your worries, anxieties, and obstacles disappear, and may you be blessed with happiness and success. Happy Dussehra! This Dussehra, let’s embrace the good in ourselves and in others and let the light of Lord Ram’s victory brighten our lives. Wishing you a joyful Dussehra! <h2>Quotes for Dussehra</h2>"Good always triumphs over evil. It's the law of nature that the truth will prevail in the end." "The fire of the spirit must burn within the soul for the victory of good over evil, and that is the essence of Dussehra." "Dussehra reminds us that no matter the challenge, with willpower and determination, we can defeat the greatest of evils." "Every storm in life is followed by a rainbow, and Dussehra symbolises the triumph of light over darkness." "The victory of good over evil inspires every generation to stand for truth, peace, and harmony." SEE ALSO: <a href="https://www.businessinsider.in/travel/india/webstories/dussehra-2024-best-places-in-delhi-ncr-to-experience-ravan-dahan/slidelist/114144765.cms" data-type="tilCustomLink" target="_blank">Dussehra 2024: Best places in Delhi NCR to experience Ravan dahan</a>

Happy Dussehra 2024 messages, wishes and quotes

<ul><li>The <keyword id="6921472" type="UNKNOWN" weightage="20" keywordseo="samaj-sebi-sangha">Samaj Sebi Sangha</keyword> came up with an innovative idea to devote their 73rd puja celebration to the blind by creating a <keyword id="6357958" type="PERSON" weightage="20" keywordseo="durga">Durga</keyword> pandal with nails and threads. </li><li>The creators want people to enter the space and feel the texture of the sculpture. </li><li>The committee has also made sure that the visually impaired and pregnant women do not need a separate entry card for VIP entrance.</li></ul>Have you ever seen a sculpture made entirely of nails and that too with a purpose? <keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword> is one of the most widely celebrated Hindu festivals in India. And, during this year’s Durga Puja, one of the organising committees in <keyword id="6354925" type="LOCATION" weightage="20" keywordseo="kolkata">Kolkata</keyword>, the Samaj Sebi Sangha, decided to take things up a notch by <a href="https://www.telegraphindia.com/states/west-bengal/a-durga-puja-pandal-to-touch-for-the-visually-impaired/cid/1671368">constructing</a> a Durga idol so that even the visually impaired can experience the statue. Breaching the usual norms of a Durga Puja pandal - to not to touch the artefacts - Samaj Sebi committee has been motivating people to touch Durga’s face instead. It’s an initiative to promote inclusive celebration and they even devoted their 73rd puja to the sightless and the blind. The sculpture of Durga has been put together using 20,000 screws and 1,200 nails at the entrance of the pandal. Though not the whole Durga, the sculpture has the face and the eyes of the goddess. The committee has also carved out a wall display with different thread patterns to form words like ‘Ma’ and ‘Jai Maa Durga’. The visually impaired are also being provided with a puja itinerary with in-depth information about the details of festivals in <keyword id="6363733" type="UNKNOWN" weightage="20" keywordseo="BRAILLE">Braille</keyword>. In a conversation with Business Insider India, Chandan Basu from Samaj Sebi Sangha said, “We have created this pandal for the visually impaired people so that they can feel the Durga Puja. We also wanted to educate the general people to donate their eyes after death to give light to the visually impaired. Samaj sebi sangha always pass a social message every year.” Samaj Sebi also partnered with Voice of the world to help visually impaired children enjoy the festival. Moreover, it has set up an eye donation camp with M.P Birla <keyword id="6607668" type="UNKNOWN" weightage="20" keywordseo="eye-bank">Eye bank</keyword> near the pandal. According to Samaj Sebi, 85 people have already pledged to donate their eyes. And it’s not just about the visually impaired. The Samaj Sebi Sangha has provided wheelchair and stretcher facilities for the old as well as differently-abled people. The surprise doesn’t end here.The puja committee also encouraged visually impaired children to perform in the cultural evening conducted on 16th October 2016 at the puja premises. This isn’t the first time that the committee has been in the news for its innovative approach towards Durga Puja. Just last year their display garnered appreciation for being India’s longest ‘Alpona’, which is a type of graffiti made in India using rice flour paste. Here is a glimpse of the creative Durga Puja concept

Blind-friendly deity sculpture made from 1,200 nails and 20,000 screws helps the visually impaired ‘see’ Durga Puja

<ul><li>The <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ramp up their product offerings.</li><li>This festive season, e-commerce platforms are focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration.</li><li>More and more e-commerce platforms are also exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once.</li><li>With increasing internet penetration, e-commerce players are expecting new growth from Tier II, III and beyond this festive, which will cumulatively contribute to $150 billion of e-commerce as per RedSeer Consulting’s report.</li><li>We speak to India’s leading e-commerce players to find out more about their festive plans and revival expectations.</li></ul>The year 2020 accelerated e-commerce industry, perhaps by a decade, revolutionising the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. In the initial months of the lockdown, businesses witnessed a clear shift in consumer behaviour. Historically offline shoppers also came online due to convenience and safety. Consumers are still hesitant to return to in-store shopping completely and audiences from Tier II and Tier III are also preferring to shop online. The pandemic has evidently caused an inflection point for e-commerce in the country. With the second-largest internet user base, India has emerged as one of the most prominent markets globally. Around 480 million people in India have access to the internet out of which 90 million are online shoppers, according to estimates from management consultancy RedSeer. Shoppers from India’s small towns and cities will cumulatively contribute to $150 billion of e-commerce GMV in the coming decade, until 2030, revealed RedSeer. <div type="image" title="redseer - ecomm report" msid="85901903" hostid="261"></div> After spending a glum year and a half, consumers are excited to celebrate the festive season with upcoming shopping sales for Diwali, Dussehra and Christmas. IPL and ICC T-20 World Cup will further improve consumer sentiment this year. According to a survey conducted by The Trade Desk and YouGov, 82% of consumers shopped online at least once a month in the past six months, and nearly one in four made online purchases several times a week or more often. Titled ‘<a href="https://pages.thetradedesk.com/rs/527-INM-364/images/TheFestiveSeasonPulse2021.pdf">The Festive Season Pulse 2021</a>,’ it further said that 91% of Indian consumers are planning a purchase during the upcoming festive season and six in 10 are interested in learning about new brands during festive season sales. To leverage this uptick in consumer sentiment, the e-commerce category is all set to begin its festive marketing blitz and is preparing to line up big discounts for the season in a few weeks. For this 30-day period leading up to the festive season, leading fashion e-commerce platform <keyword id="319719" type="General" weightage="20" keywordseo="myntra" source="Orion">Myntra</keyword> has planned ‘Big Fashion Festival,’ which will be followed up with Myntra Diwali Sale, with a focus on ethnic wear. It will also be focusing on emerging categories like Beauty and Personal care, kidswear and categories such as innerwear and essentials which have experienced tailwinds post-Covid. Myntra’s Chief Business Officer, Ayyappan Rajagopal said, “We are expecting this festive season to be bigger than last year with more customers using online channels to make their purchases. Demand usually peaks in the 30 days leading to Diwali and we expect this year to be no different. In fact, the demand in the 2 months leading to the festive season is expected to be far more than last time (because people have learnt with time to adapt to a pandemic world). We expect high demand from across geographies and markets - metros, Tier 1, Tier 2, T3 cities and beyond. To cater to that, we have built the right ethnic wear, beauty, and home selection, and have partnered with brands on best deals. Hence, to leverage this demand and provide best value to our customers, we are organizing Big Fashion Festival and Myntra Diwali Sale to make this season a resounding success.” Right on the heels of the festive season, Myntra ramped up its marketing game by onboarding Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors Kiara Advani, and Samantha Akkineni. Now, it is hoping to double its customer base and cater to Gen-Z shoppers with its high-decibel marketing. “With the optimism coming from recovery from Covid and revival in shopping sentiments along with the habitualisation of digital foray across all customer segments, we see a lot of new customers shopping during this festive season. We have also seen trends in Metro/T1 markets where Myntra has been traditionally strong, pointing towards such a revival. With a positive overall sentiment, we will be looking at doubling our customer base during this period. There will also be an added focus towards expanding our footprint in southern markets, deeper penetration into Tier 2 / 3 towns and exploring customer addition through emerging categories like Kids wear, Inner wear, fashion accessories, Beauty and persona care, etc. The greatest focus will be on Gen-Z cohort of shoppers,” shared Rajagopal. E-commerce platforms are also focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration. More and more e-retailers are exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once. D2C fashion platform Bewakoof.com that recently raised Rs 60 crore in an investment round led by InvestCorp, IvyCap and Spring Marketing Capital, is expecting to Rs 120 crore in brand sales this quarter. It recently rolled out celebrity-led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar. It plans to further build its market presence by signing more A-list celebrities to its roster and launch a 360-degree campaign by October. On the technology side, the company intends to launch a gamification-led loyalty program as it upgrades its Bewakoof Tribe with new and exclusive launches for the club members. Sharing the platform’s festive plans further, Prabhkiran Singh, Founder CEO, Bewakoof.com said, “Post pandemic, we saw a strong recovery and growth in certain categories like casual wear and leisurewear because of customers staying at home and with the pandemic slowing down, we expect a strong recovery in categories like ethnic wear, bags, accessories, etc in the festive season ahead. We’re also looking to capitalise on winter wear more this year than usual with winter around the corner and have put in investments accordingly. We expect our brand sales to be Rs 120 crore for the festive quarter.” For Bewakoof, the northern and western markets see the highest demand, followed by West Bengal and Assam because of Durga Puja. Currently, over 6 million customers visit Bewakoof.com every month. Singh told us that the festive season serves as a crucial window in the year for new customer acquisition and bringing back customers that haven’t shopped again for a while. The platform is also planning on increasing its marketing spends this festive. “For this year, 15% of our total marketing budget will be spent for the upcoming festive season.” We’re in the process of rebranding Bewakoof in the next 1-2 months and we’ll have a new look, logo, tagline along with a new set of celebrities that will endorse Bewakoof so we’re excited to roll this out and create buzz around it along with backing it up with top-funnel marketing investments. We plan to go heavy on top-funnel marketing investments starting October,” said Singh. E-retail platform OLX has upped its UI to woo its customers, digitising the entire process of online retailing, including verification of all its premium items. OLX Autos launched a verified inventory of cars with a new interface, which provides a detailed history of the car right from the ownership period all the way up to the service history of the car, and access to a host of financing options and after-sales products like insurance and warranty. As a result, OLX has witnessed a surge in demand for pre-owned cars. Sapna Arora, CMO, OLX India said, “Green shoots are already visible in the used car retail segment. The demand for pre-owned cars has been 25% higher than the pre-Covid levels while there has been an 82% plus growth in demand for pre-owned smartphones. Our goods category has also witnessed a strong rebound, as demand and supply have gone up by an average of 68% and 25%, respectively, compared to pre-Covid levels. The upcoming festival season is important for us as we expect the gap to be narrowing down between pre and post-Covid levels. There has been a strong uptake of e-commerce across regions, especially in Tier 2 and Tier 3 cities, with consumers there making the greatest shift to online shopping. We will continue to focus on the pre-owned auto segment and are expecting to surpass the demand this festive season.” At an industry level, Arora told us that e-commerce players are leveraging on hyper-personalisation to create individualised experiences on the platform and AI-powered chatbots are being implemented by the online retailers to bring customers close to an offline retail experience with a high engagement rate. Sharing OLX’s plan, Arora added, “This festive season we plan to use innovative solutions via relevant messaging at different levels of the retail journey. Our consumer base is growing organically. During this year’s lockdown, a lot of people moved online and we saw growth, about 30% more daily active users (DAUs) from our previous pre-Covid peak. In the festive season, our huge inventories across segments will contribute to increasing the DAU’s on the platform.” As per Nielsen India’s E-commerce Consumer Panel (E-Analytics Solution), there was a double-digit increase in average spend of online shoppers for electronics and accessories (39%), mobile and accessories (12%), and fashion, including apparel, footwear, and accessories (10%) after the pandemic. Appliances (e.g.TV, WM, refrigerators, etc.) also saw notable shopper spending increase at 9%. E-commerce giant Amazon is also ramping up its product range for the festive season. “Together with thousands of small &amp; medium business and brand partners, we continue to offer our customers the widest selection, convenience, and fast delivery. We are humbled by how millions of Indian customers have made us a part of their daily lives. Also, customers continue to believe that online shopping is the safest way to shop which has been reflecting in all the recent events of Amazon like Prime Day 2021, Great Freedom Festival, Rakhi Store, Onam store and so on. This festive season is not a normal one for reasons we all know and our success metric would be focused on how we can make our sellers successful. Customers can look forward to shopping from a wide selection of products across categories like Home &amp; Kitchen, Fashion &amp; Beauty, Appliances and Smartphones, Grocery essentials and more from the comfort and safety of their homes," said an Amazon India spokesperson. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are also coming online.

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

It’s that time of the year again. No, I’m not talking about Diwali, Durga Puja or even Dussehra. What I’m talking about is a much bigger festival than these three combined. It’s a festival which surprisingly makes the use of phones and laptops extremely mandatory. 
 
Yes, I’m talking about the festival of e-commerce sales<a href="http://www.businessinsider.in/searchresult.cms?query=flipkart">. 
 
Flipkart</a>, <keyword id="18635" type="CITY" weightage="80" keywordseo="Amazon">Amazon</keyword>, <keyword id="541988" type="COMPANY" weightage="80" keywordseo="SnapDeal">Snapdeal</keyword> and every other website which has managed to acquire a domain name in the big bad world of the internet have guaranteed that people look forward to these sales that happen primarily due to the festive season more than they look forward to the festive season itself. 
 
Thus, don’t be surprised if during this sale week, you spot people walking on a busy road looking at their phones probably sorting through the heaps of products on discount irrespective of the fact that they’re about to walk right into a tree or people who refuse to eat, drink or take a shower until their shopping cart is as full as someone who's just finished eating at a buffet. 
 <keyword id="6354742" type="COMPANY" weightage="80" keywordseo="Flipkart">Flipkart</keyword>’s Big Billion Days, <a href="http://www.businessinsider.in/BigBillionDay-is-it-Watch-out-for-Amazons-Great-Indian-festive-Sale/articleshow/49335947.cms">Amazon’s Great Indian Festive Sale</a> and <a href="http://www.businessinsider.in/topic/SnapDeal">Snapdeal’s</a> Diwali sales reduce people to a version of themselves they wouldn’t want to curse their enemies with. This, despite the sales being similar to M. Night Shyamalan's movies- too much hype but very little matter. 
 
Let's take you through how this farce of a sale works. 
 
It starts out nice. You follow the aroma of discounts and end up staring at your laptop and even download the app in search of the discounted products that have been promised to you. 
 
What follows is thus- you find something you like at a price you think your wallet likes at a size that hugs your body just right and you ask yourself, is this what heaven looks like? 
 
But, a few minutes later calamity strikes. 
 
And as your eyes are stuck on the checkout page, hoping against hope that this is all but a dream, you receive the saddest message one could ever recieve- 
 
‘Sorry, the page is not responding’ 
 
Dread. Fear. Horror- these wash over you as you realize your worst nightmare has come true. You keep on refreshing the page, but the words still say the same. 
 
But, now you have some new information to digest... 
 
‘The product is out of stock.’ 
 
You’re gutted beyond words. But, you tell yourself that the disappointment called dating men has readied you for this very day. 
 
And, as you dry off your tears that start resembling River Nile, you start browsing once again with your head held high. 
 
Several thoughts run through your head- 
 
“Oh look! This product that I’ll never use is at 70% off. My god, that’s so cheap. We never know. I might someday be in need of it. 
 
*Add to cart*” 
 
“Yeah, I know I’ve been ranting about how Fastrack’s sunglasses are uncool and overpriced, but hey, they’re under 499! I don’t think it’ll hurt if I buy just one of those... 
 
*Add to cart*” 
 
This goes on until you manage to put an enormous number of products that could sustain an entire army in your cart and just as you’re about to checkout to a world of happiness, a very crucial moment (which comes free with two messages) arrives- 
 
Message 1: Delivery for the item(s) is not available in your pin-code. 
 
Message 2: We regret to inform you that your size is not in stock. 
 
You stare at the screen and decide that it’s enough. 
 
“These sales suck”, you tell yourself and log in to Twitter to diss them and rant to the world about how wronged you feel. 
 
And, in that moment, you realise you're not alone. 
 
Your timeline houses umpteen tweets about these websites cheating customers by marking up proices represented through angry words, videos and imagery. 
 
Then you chuckle to yourself – Sale or no sale, your bank balance still wouldn’t have been enough to afford even one-fourth of the items on your wishlist. 
 
“Joke’s on you Flipkart/Amazon/Snapdeal” 
 
And, the rest is history. 
 
 
Image credit: All India Bakchod

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