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The West Bengal government has earned a whopping state excise income of Rs 600 crore through sale of liquor during the four days of the just concluded <keyword id="6357908" type="General" weightage="80" keywordseo="durga-puja" source="Orion">Durga Puja</keyword> festival in the state. Monday was the first working day for the state government after a long Durga Puja vacation and the calculations drawn on the <keyword id="167799" type="General" weightage="20" keywordseo="liquor-sales" source="Orion">liquor sales</keyword> in the state and the amount coming to the state exchequer in the form of state excise has made the officials of the state finance department quite elated. As per calculations of the state finance department officials, the state excise collection has already touched around Rs 8,000 crore which is around 45 per cent of the targeted collection of Rs 17,921.56 crore as per the budget estimates for 2023-24. Going by the trend during the four days of Durga Puja, the state excise officials expect similar impressive sales of liquor and beer during the current month on the occasion of <keyword id="57824" type="General" weightage="80" keywordseo="kali-puja" source="Orion">Kali Puja</keyword> and Diwali and then in December because of another prolonged festive season starting with Christmas and ending with New Year's Eve. "Generally, the period between October and January is the boom period as regards liquor sales and state excise collection because of two prolonged festive seasons at short intervals. But the trend in Durga Puja this year on this count has surpassed all previous records. So it is now almost certain that the targeted state excise collection will be well surpassed by the end of the current financial year," said a state finance department official. As per the budget estimates for the financial year of 2023-24, the state excise collection is slated to rise to Rs 17,921.56 crore, up by 19.41 per cent from the figure of from Rs 15,001.39 crore as per the revised estimates for the financial year of 2022-23. Whereas, the total state's own tax revenue as per the budget estimates for 2023-24 is slated to increase by just 12.69 per cent to Rs 88,595.54 crore from the figure of Rs 79,5000 crore as per the revised estimates for 2022-23.

Liquor sales touches Rs 600 cr-mark during 4 days of Durga pooja festivities in Bengal

<ul><li>This year’s initial <keyword id="19894908" type="General" weightage="20" keywordseo="festive-season" source="keywords">festive season</keyword> has been good for smartphone makers, with an 11% increase in sales.</li><li><keyword id="19897758" type="General" weightage="20" keywordseo="Samsung" source="keywords" meta.keywordsubtype="org" meta.entityname="Samsung" meta.hostid="261" meta.entityid="Samsung">Samsung</keyword> has emerged as the biggest smartphone maker in the first phase, followed by <keyword id="19894961" type="General" weightage="20" keywordseo="Apple" source="keywords" meta.keywordsubtype="org" meta.entityname="Apple" meta.hostid="261" meta.entityid="Apple">Apple</keyword>.</li><li>Samsung recorded a 20% market share in the first phase, followed by Apple with a 16% market share.</li></ul>The festive season is here and e-commerce platforms Amazon, Flipkart and others have started their festive sales, offering devices such as smartphones at a discounted price. According to a report by Tech Insights, <keyword id="21017681" type="General" weightage="20" keywordseo="smartphone-sales" source="keywords">smartphone sales</keyword> recorded an 11% growth in the first wave of the festive season sales in India between September 26 to October 6. Among the smartphone makers, Samsung topped the chart with a 20% market share in volume terms during the first phase. "Samsung led the smartphone sales volume with a 20% market share followed by Apple in the first wave of the festive season," Tech Insight said in a blog. Apple is also gaining speed in the Indian market, with over 10 lakh iPhones being sold during the 11-day sale period. The top-selling models for Samsung include the Samsung Galaxy M35, Galaxy S23, Galaxy A14, Galaxy S23 FE and more. "Samsung was also the main sponsor for sales events on Flipkart and Amazon which also gave it an additional push. Samsung sales in unit terms grew 17% year-on-year in 2024's first wave compared to 2023's first wave," the blog said. The platform estimates that online sales volume accounted for 78% of the total sales during the phase 1 period. It was driven by online sales festivals like Big Billion Days on Flipkart and The Great Indian Festival on Amazon India while offline sales started to pick momentum with the start of Navratri. Apple was a surprising second with a 16% market share driven by strong sales of the iPhone 15 which crossed a million mark in 11 days of sales. iPhone 13 followed but the sales gap between iPhone 15 and 13 was significant. Oppo, OnePlus, Xiaomi, and Realme were also among the top vendors in the first wave of the festive season by volume. "North region sales were less compared to other region sales due to the importance of Shradh in this region. Also, states like West Bengal and Gujrat experienced better sales compared to other regions given the preparation for the popular Durga Pooja festival in these states," the blog said. With inputs from agencies. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/byd-emax-7-electric-mpv-launched-in-india-starting-at-26-9-lakh/slidelist/114046121.cms">BYD eMax 7 electric MPV launched in India starting at ₹26.9 lakh</a> <a href="https://www.businessinsider.in/personal-finance/news/heres-how-a-reddit-user-was-able-to-get-an-iphone-16-at-under-27000/articleshow/114035179.cms">Here’s how a Reddit user was able to get an iPhone 16 at under ₹27,000</a> <a href="https://www.businessinsider.in/stock-market/news/hyundai-swiggy-ather-upcoming-large-ipos-in-india/slidelist/114014140.cms">Hyundai To Swiggy: Everyone wants to cash in on the IPO bonanza</a>

Samsung leads the first phase of festive sales with a 20% market share

<ul><li>Overall online retail gross merchandise value to grow by 30% to reach $68 billion in 2022, predicts a report by <keyword id="14932981" type="General" weightage="50" keywordseo="red-seer-strategy-consultants" source="Orion">Red Seer Strategy Consultants</keyword>. </li><li>Urban Indians in north and central India are more excited about shopping around Diwali than those in <keyword id="6364822" type="General" weightage="50" keywordseo="south" source="Orion">South</keyword> and East India, says a <keyword id="15508" type="General" weightage="80" keywordseo="yougov" source="Orion">YouGov</keyword> survey. </li><li>Shoppers from Tier 2+ cities expected to drive festive sales higher. </li></ul> India’s upcoming festive season is expected to see buoyant sales as consumers give in to the post-pandemic impulse buying and return to the online markets with a vengeance. An uptick in disposable incomes will also bolster the overall mood to spend, experts believe. A report from Bangalore-based Red Seer Strategy Consultants estimates online sales in the festive month starting 24 September to touch $11.8 billion, a 28% jump from the pre-pandemic levels of 2018. In fact, in the first week of the festive season itself, sales are projected to reach $5.9 billion. E-commerce companies have lined up their big online sales starting October, including <keyword id="18635" type="General" weightage="50" keywordseo="amazon" source="Orion">Amazon</keyword> Great Indian Festival sale and <keyword id="3113730" type="General" weightage="50" keywordseo="flipkart-big-billion-days" source="Orion">Flipkart Big Billion Days</keyword>, to take advantage of the festival shopping. “Compared to pre-pandemic sales in 2018, the report is projecting a 3x growth in online festive sales GMV (Gross Merchandise Value) this year,” said Red Seer Consultants. The massive growth in festive sales will further push the overall online retail GMV, which stood at $52 billion in 2021, to grow by 30% to reach $68 billion in 2022, according to the report. After the festive season sales, the end-of-season sales that usually happen in July or December make for the next best occasion to shop, followed by New Year and traditional New Years ( such as Pongal, <keyword id="42861" type="General" weightage="50" keywordseo="gudi-padwa" source="Orion">Gudi Padwa</keyword>), Christmas and Eid/ Ramadan. This time around the festive sales are expected to be boosted by post-pandemic revenge shopping and impulse buys. “More than a third (35%) agreed with the statement – I am looking forward to Diwali this year since the rest of the year has been quite dull because of Covid-19,” according to the YouGov Festival Survey <a href="https://business.yougov.com/content/43451-yougovs-diwali-spending-index-shows-highest-ever-s">Report</a> 2022. Over 27% of respondents of YouGov gave “an increase in gross household income from the past year” as another reason for shopping. Spirits high in rural &amp; Tier2+ cities Interestingly, rural India is more pumped up about the approaching festivities but there will be a drop in average spending online, Red Seer Consultants said. About 48% shop more during the festive season, compared to the rest of the year. A majority of these shoppers are from rural India, reveals <keyword id="14932980" type="General" weightage="50" keywordseo="axis-my-india-sep" source="Orion">Axis My India Sep</keyword> CSI Survey 2022. There is an increase in shoppers from Tier 2+ cities (from 42% in 2018 to 60% in 2021) who tend to shop from lower average selling price categories like fashion, home and beauty personal care, reported Red Seer. “We are forecasting 4x growth in the number of online shoppers from 2018. This growth has been driven by accelerated digital adoption and increasing penetration in Tier 2+ cities. We expect this expanded customer base to reflect in higher sales during the festive sales period as well,” said Sanjay Kothari, associate partner, <keyword id="13724596" type="General" weightage="50" keywordseo="redseer-strategy-consultants" source="Orion">Redseer Strategy Consultants</keyword>. Urban Indians in North more excited about festival shopping Urban Indians in north and central India are more excited about shopping around Diwali, followed by residents in West India. Enthusiasm for the festival in South and East India is comparatively lower, reveals YouGov. Navratri/Durga Pooja is the most anticipated shopping event in East and North-east India as compared to other regions. “This is majorly due to increasing awareness of the festive sales among the shoppers, growing reach, targeted selection, and expansion of products within the affordability range for shoppers across city types,” added Kothari. The launch of new e-commerce models such as live/video commerce is further expected to drive the growth of online shoppers during festivities, estimates Red Seer Consultants. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/this-amazon-grant-winning-startup-is-saving-the-environment-one-tote-bag-at-a-time/articleshow/94071570.cms">This Amazon grant winning startup is saving the environment, one tote bag at a time</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/indigo-shares-fall-over-4-as-co-founder-rakesh-gangwal-offloads-2000-cr-worth-stake/articleshow/94065345.cms">IndiGo shares fall over 4% as co-founder Rakesh Gangwal offloads ₹2,000 cr worth stake</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/flipkart-onboards-american-apparel-company-bebe-ahead-of-festive-season/articleshow/94023466.cms">Flipkart onboards American apparel company Bebe ahead of festive season</a>

Online festival sales likely to be 28% higher than pre-Covid levels at $11.8 billion: report

<ul><li>Mi India brightens the season with its unique festive campaign celebrating Diwali and Durga Puja.</li><li>Collaborates with musicians like <keyword id="3345" type="PERSON" weightage="20" keywordseo="Baba-Sehgal">Baba Sehgal</keyword> and Rupam Islam to create music as a part of festivities this year.</li></ul>Manu Kumar Jain is probably the coolest Managing Director we have seen. In Xiaomi’s latest Diwali campaign, the MD danced to the tune of Baba Sehgal. Celebrating the festive season this year, Mi India has announced a series of music videos for ‘Diwali with Mi’ and Durga Puja celebrations. For the festivities, the brand has partnered with leading digital celebrities such as Aparshakti Khurana, <keyword id="2012303" type="PERSON" weightage="20" keywordseo="Kenny-Sebastian">Kenny Sebastian</keyword>, Radhika Madan, Regina Cassandra, Namit Das, Angira Dhar &amp; Anindita Bose for their digital film. The brand has also partnered with musicians such as Baba Sehgal and Rupam Islam to launch new soundtracks imbibing the festive mood. These partnerships aim to bring out the quintessential spirit that brings everyone together despite the social distances this festive season. Commenting on the digital film campaign, Sumit Sonal, Marketing Lead, Mi India, said, “Festivities during this time of the year in India are celebrated with great pride and enthusiasm and we at Mi India are proud to be a part of the same celebration through our digital films and songs. These music videos and films are aligned to our thought of reviving the festive vibe and creating a unique experience for our users.” Speaking on the partnership, Sandeep KS, Associate Director, Marketing Lead Redmi India, said “Baba Sehgal emerged as one of the voices of the lockdown with his catchy &amp; super positive music. We wanted an unique way of product integration not losing out on the entertainment quotient, he collaborated beautifully. The outcome is there for everybody to see, listen &amp; enjoy. This #DiwaliWithMi campaign perfectly fits the festive shopping narrative &amp; is our way of asking our consumers to join in the celebration. Talking on the partnership, Baba Segal, Indian Composer &amp; Rapper added that, “I had an amazing time creating this Diwali track for Mi and am super glad that the song has already gone viral. The song has been shot like a music video and the brand integration has been done beautifully and I have seen people actually grooving to the beat and singing Diwali With Mi.” “Xiaomi leads innovation in the technology space and our campaigns for them have always pushed the boundaries around making technology truly relatable, fun and memorable for the Mi Fans. It's been a pretty straightforward brief for us in that sense, #BreakTheInternet. And we've been able to deliver this through our content for 2 consecutive years now. This could only happen when there's equal passion and excitement to do something different. Our work for #DiwaliWithMi 2020 with Baba Sehgal is a testament to that,” says the brand’s digital film agency, Sushant Vithaldas, Business Head, Schbang Bangalore. Diwali with Mi Ft Baba Sehgal: The music video features popular Indian rapper &amp; composer Baba Sehgal for #DiwaliWithMi campaign, that marks the beginning of the brand's festive season. The entertainment video features all the great offers on Mi and Redmi products that consumers can avail this Diwali. Iconic in his groovy self, Baba Sehgal is seen in his trademark avatar busting rhymes along ‘iss saal ka sabse bada sale and celebrating Diwali with Mi.The music video also hopes to elevate the fun and excitement around this season pushing Mi Fans to embrace their festive spirits. The rap creates a tune that is fun, catchy and also shares details of the various offers available on devices like the Redmi Note 9 Pro, Mi 10, Mi TV, Redmi 9A and Redmi Earbuds 2C. <div type="Youtube" id="kqIY9G036Eo" title="Iss Saal Ka Sabse Bada Sale! #DiwaliWithMi ft. Baba Sehgal" thumbUrl="https://i.ytimg.com/vi/kqIY9G036Eo/mqdefault.jpg"></div> Mi India Brand Video: Mi India also released the Diwali brand video in partnership with dynamic bollywood celebrities host of young, digital-first influencers across the country aiming to reflect diversity of brands' audiences. Capturing the hearts of Mi Fans and consumers, the film depicts the resilient spirit of the celebration. The film ‘Diwali ko Happy banake rahenge’ brings light to the small moments that make Diwali special for everyone and how technology has eased the way to celebrate this festival with our loved ones even in these current times. <div type="Youtube" id="fEoy9YQYXK0" title="Diwali ko Happy banake rahenge | #DiwaliWithMi" thumbUrl="https://i.ytimg.com/vi/fEoy9YQYXK0/mqdefault.jpg"></div> The biggest Rap Battle this year: Manu Jain v/s Baba Sehgal For the third piece of communication the brand organized a fun rap battle song between Manu Kumar Jain, Managing Director, Mi India and Baba Sehgal. The video hosts the entrepreneur legend and the rap legend battle showcasing the young, innovative and fun spirit that makes up Mi India. The duo highlighted Mi India's style of marketing through their rap by leveraging social media to the fullest even if the top boss has to crack a quirky rap number and dance it out. <div type="Youtube" id="h0RHhgAcVXM" title="Double Dhamaka ft. Baba, Manu-J, Lil Pataka &amp; Robomatic" thumbUrl="https://i.ytimg.com/vi/h0RHhgAcVXM/mqdefault.jpg"></div> Durga Pooja with Rupam Islam Building on last year's successful reception, the brand collaborated once again this year with popular singer Rupam Islam in Kolkata to create 2020’s new ‘Amar Pujo’. Reinvigorating the festival spirit, the song celebrates unity and togetherness despite all the limitations &amp; restrictions this year. The launch of its sequel digital music video celebrates the essence of festivity and takes users back to the memory lane when they used to gather and celebrate puja with friends and families. It further gives hope for a new and better day by overcoming the current pandemic and reconnecting freely with their loved ones as they are all with each other in spirit. <div type="Youtube" id="F6agqOJ5gE0" title="Mi Amaar Pujo | Xiaomi West Bengal | Rupam Islam | Durga Pujo 2020" thumbUrl="https://i.ytimg.com/vi/F6agqOJ5gE0/mqdefault.jpg"></div>

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Liquor sales touches Rs 600 cr-mark during 4 days of Durga pooja festivities in Bengal

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Samsung leads the first phase of festive sales with a 20% market share

Sourabh Jain

Online festival sales likely to be 28% higher than pre-Covid levels at $11.8 billion: report

Eetika Kapoor

When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal

BI India Partner

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