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<keyword id="19896515" type="General" weightage="20" keywordseo="Durga-Puja" source="keywords">Durga Puja</keyword>, one of the most revered Hindu festivals, celebrates Goddess Durga's victory over the demon Mahishasura, symbolising the triumph of good over evil. This grand festival, also known as <keyword id="23483677" type="General" weightage="20" keywordseo="Durgotsav" source="keywords">Durgotsav</keyword>, will commence on Tuesday, October 8, 2024, and conclude on October 12, 2024. Beyond its deep religious significance, Durga Puja unites millions of devotees, especially in India, fostering a sense of spiritual and cultural unity. Here are some heartfelt wishes and greetings to share with your loved ones during this joyous celebration. <h2>30 <keyword id="5037038" type="General" weightage="100" keywordseo="Durga-Puja-wishes" source="Orion">Durga Puja Wishes</keyword></h2><ul><li>Wishing you a Durga Puja filled with joy, devotion, and the blessings of <keyword id="19968294" type="General" weightage="20" keywordseo="Maa-Durga" source="keywords">Maa Durga</keyword>. Happy Durgotsav! </li><li>May Goddess Durga shower her blessings on you and your family and fill your life with happiness and prosperity. Shubho Durga Puja! </li><li>Wishing you strength, courage, and immense happiness on this auspicious Durga Puja. May Maa Durga guide you always! </li><li>May this Durga Puja bring peace, prosperity, and joy into your life. Happy Puja! </li><li>May the divine blessings of Maa Durga protect you and your family from all evils. Shubho Sharodiya! </li><li>Let’s celebrate the triumph of good over evil and fill our hearts with hope and positivity. Happy Durga Puja! </li><li>May Maa Durga bless your home with joy and remove all obstacles from your path. Shubho Puja! </li><li>Wishing you the energy of Maa Durga, the wisdom of Goddess Saraswati, and the prosperity of Maa Lakshmi. Happy Durga Puja! </li><li>May your life be as vibrant and joyous as the festivities of Durga Puja. Shubho Durga Puja! </li><li>May this Puja strengthen your faith and bring renewed hope into your life. Happy Durga Puja! </li><li>May the divine energy of Goddess Durga flow through your life, giving you strength and courage. Shubho Mahalaya! </li><li>Wishing you a joyous Durga Puja filled with the sound of dhaak, fragrance of flowers, and divine blessings. </li><li>May Maa Durga bless you with wisdom, good health, and endless happiness. Shubho Bijoya Dashami! </li><li>As the auspicious festival of Durga Puja begins, may Maa Durga bless you with good health and happiness. </li><li>May you find all the delights of life, and may all your dreams come true. Wishing you a joyous Durga Puja! </li><li>Wishing you a festival as magnificent as the celebration of Durga Puja itself. Shubho Durga Puja! </li><li>May Maa Durga empower you with the courage to face any challenge and the strength to overcome every hurdle. Happy Durgotsav! </li><li>May the celebrations of Durga Puja fill your heart with joy and warmth. Shubho Sharodiya! </li><li>Wishing you a Durga Puja as enchanting as the blessings of the goddess. Shubho Puja! </li><li>May Goddess Durga illuminate your life with countless blessings. Happy Durga Puja! </li><li>On this auspicious occasion of Durga Puja, may all your troubles fade away, and may you be blessed with everlasting peace. </li><li>May Maa Durga enrich your life with positivity, good fortune, and immense joy. Happy Durga Puja! </li><li>Let us welcome Maa Durga and ask her to bless us with eternal happiness and prosperity. Shubho Durga Puja! </li><li>May the arrival of Maa Durga usher in a new dawn of happiness and success. Shubho Bijoya Dashami! </li><li>Wishing you good health, prosperity, and eternal joy this Durga Puja. May Maa Durga bless you. </li><li>May you and your family be blessed by the nine divine forms of Maa Durga. Shubho Durga Puja! </li><li>May the celebrations of Durga Puja bring peace and contentment to your soul. Shubho Mahotsav! </li><li>May Goddess Durga empower you with the courage to face life's battles. Happy Durga Puja! </li><li>May the blessings of Maa Durga keep enlightening your life and protect you from harm. Shubho Durga Puja! </li><li>May the divine energy of Goddess Durga be your guiding light today and forever. Happy Durgotsav! </li></ul><h2><keyword id="20270579" type="General" weightage="20" keywordseo="Durga-Puja-2024" source="Orion">Durga Puja 2024</keyword> Messages</h2>Durga Puja is a reminder of the power of faith and the strength of good over evil. May the blessings of Maa Durga always be with you! As we celebrate the victory of Maa Durga over Mahishasura, let’s embrace her blessings and live with courage and grace. Durga Puja is not just a festival; it’s a time to celebrate traditions, togetherness, and the eternal victory of light over darkness. This Durga Puja, may you find joy in every moment, peace in every prayer, and strength in every blessing. May Maa Durga’s blessings remove all obstacles from your path and grant you the strength to achieve greatness. Happy Durga Puja! May the grandeur of Durga Puja fill your heart with endless happiness and your home with prosperity and love. Wishing you a Durga Puja as joyous as the vibrant celebrations, and may Maa Durga’s blessings be your guiding light. May the sound of dhaak and the scent of flowers fill your life with endless joy and the blessings of Maa Durga. Happy Durga Puja! This Durga Puja, may you be blessed with divine energy and the strength to conquer all adversities in life. Durga Puja is a time to reconnect with our roots, celebrate life, and seek the blessings of Maa Durga for a future filled with peace and prosperity. SEE ALSO: <a href="https://www.businessinsider.in/science/health/food/webstories/8-reasons-why-fasting-during-navratri-is-beneficial-for-your-health/slidelist/114053587.cms" data-type="tilCustomLink" target="_blank">8 reasons why fasting during Navratri is beneficial for your health</a> <a href="https://www.businessinsider.in/travel/india/webstories/top-dussehra-getaways-from-delhi-escapes-for-the-festive-weekend/slidelist/114046437.cms" data-type="tilCustomLink" target="_blank">Top Dussehra getaways from Delhi: Escapes for the festive weekend</a>

Happy Durga Puja 2024: Thoughtful wishes and messages to make your celebrations special

Nestled on the banks of the Krishna River, <keyword id="37103" type="General" weightage="100" keywordseo="vijayawada" source="Orion">Vijayawada</keyword> is a bustling city in the Indian state of <keyword id="37102" type="General" weightage="20" keywordseo="Andhra-Pradesh" source="Orion">Andhra Pradesh</keyword>, steeped in history, culture, and natural beauty. From ancient temples to modern attractions, here are 10 must-visit places that showcase the rich tapestry of Vijayawada's heritage and charm. 1. <keyword id="455733" type="General" weightage="20" keywordseo="kanaka-durga-temple" source="Orion">Kanaka Durga Temple</keyword> Perched atop the Indrakeeladri Hill, the Kanaka Durga Temple is a sacred Hindu shrine dedicated to Goddess Kanaka Durga. The temple's architecture, adorned with intricate carvings and sculptures, is a sight to behold. Visitors can climb the steps to seek blessings and enjoy panoramic views of the city from the hilltop. 2. <keyword id="6567821" type="General" weightage="20" keywordseo="Undavalli-Caves" source="Orion">Undavalli Caves</keyword> Located just 8 kilometres from Vijayawada, the Undavalli Caves are a marvel of rock-cut architecture dating back to the 4th to 5th centuries. Carved out of solid sandstone, these caves feature stunning sculptures of Hindu deities and Buddhist influences. The largest cave houses a magnificent statue of Lord Vishnu in a reclining posture. 3. <keyword id="55555" type="General" weightage="20" keywordseo="prakasam-barrage" source="Orion">Prakasam Barrage</keyword> Spanning across the Krishna River, the Prakasam Barrage is a prominent landmark of Vijayawada. Built in the 19th century, this massive structure not only controls the flow of the river but also offers a picturesque backdrop for leisurely strolls and boat rides. 4. <keyword id="987978" type="General" weightage="20" keywordseo="bhavani-island" source="Orion">Bhavani Island</keyword> Situated amidst the Krishna River, Bhavani Island is a popular recreational spot and one of the largest river islands in India. Visitors can enjoy boating, water sports, and picnics amidst lush greenery and serene surroundings. The island also offers cozy cottages for those looking to extend their stay. 5. <keyword id="6194457" type="General" weightage="20" keywordseo="gandhi-hill" source="Orion">Gandhi Hill</keyword> Named after Mahatma Gandhi, Gandhi Hill is a historic landmark in Vijayawada. It houses a stupa with seven stupas inside, symbolising the seven principles of Mahatma Gandhi. The hilltop also offers a panoramic view of the city and hosts a memorial library dedicated to Gandhi's life and teachings. 6. <keyword id="21169073" type="General" weightage="20" keywordseo="mogalarajapuram-caves" source="Orion">Mogalarajapuram Caves</keyword> Dating back to the 5th century, the Mogalarajapuram Caves are ancient rock-cut caves renowned for their exquisite architecture and intricate carvings. The highlight of these caves is the stunning idol of Lord Nataraja, adorned with fine detailing and craftsmanship. 7. Rajiv Gandhi Park Spread across lush greenery, Rajiv Gandhi Park is a popular recreational hub in Vijayawada. The park features lush gardens, vibrant flower beds, and well-manicured lawns, making it an ideal spot for leisurely walks, picnics, and family outings. 8. <keyword id="5800947" type="General" weightage="20" keywordseo="victoria-museum" source="Orion">Victoria Museum</keyword> Housing a rich collection of artifacts, sculptures, and paintings, the Victoria Museum offers insights into the history and culture of Vijayawada and its surrounding regions. Visitors can explore ancient relics, archaeological finds, and exhibits showcasing the region's heritage. 9. Prakasam Tank Built during the British era, the Prakasam Tank is a historic water reservoir that served as a source of drinking water for Vijayawada. Today, it is a serene spot for relaxation, with well-maintained gardens, walking paths, and scenic views of the surrounding landscape. 10. <keyword id="12944623" type="General" weightage="20" keywordseo="mangalagiri-temple" source="Orion">Mangalagiri Temple</keyword> Located just 12 kilometres from Vijayawada, the Mangalagiri Temple is a revered shrine dedicated to Lord Narasimha. The temple's architecture, with its unique gopuram adorned with intricate carvings, is a testament to the region's rich cultural heritage. From ancient temples to scenic parks and historic landmarks, Vijayawada offers a myriad of attractions waiting to be explored. Whether you're a history buff, nature lover, or spiritual seeker, there's something for everyone in this vibrant city on the banks of the Krishna River. So pack your bags, embark on a journey of discovery, and immerse yourself in the cultural tapestry of Vijayawada. Note: The article is based on content generated by AI models like Bard and Chatgpt.

Journey through Vijayawada: 10 unmissable stops for every visitor

The West Bengal government has earned a whopping state excise income of Rs 600 crore through sale of liquor during the four days of the just concluded <keyword id="6357908" type="General" weightage="80" keywordseo="durga-puja" source="Orion">Durga Puja</keyword> festival in the state. Monday was the first working day for the state government after a long Durga Puja vacation and the calculations drawn on the <keyword id="167799" type="General" weightage="20" keywordseo="liquor-sales" source="Orion">liquor sales</keyword> in the state and the amount coming to the state exchequer in the form of state excise has made the officials of the state finance department quite elated. As per calculations of the state finance department officials, the state excise collection has already touched around Rs 8,000 crore which is around 45 per cent of the targeted collection of Rs 17,921.56 crore as per the budget estimates for 2023-24. Going by the trend during the four days of Durga Puja, the state excise officials expect similar impressive sales of liquor and beer during the current month on the occasion of <keyword id="57824" type="General" weightage="80" keywordseo="kali-puja" source="Orion">Kali Puja</keyword> and Diwali and then in December because of another prolonged festive season starting with Christmas and ending with New Year's Eve. "Generally, the period between October and January is the boom period as regards liquor sales and state excise collection because of two prolonged festive seasons at short intervals. But the trend in Durga Puja this year on this count has surpassed all previous records. So it is now almost certain that the targeted state excise collection will be well surpassed by the end of the current financial year," said a state finance department official. As per the budget estimates for the financial year of 2023-24, the state excise collection is slated to rise to Rs 17,921.56 crore, up by 19.41 per cent from the figure of from Rs 15,001.39 crore as per the revised estimates for the financial year of 2022-23. Whereas, the total state's own tax revenue as per the budget estimates for 2023-24 is slated to increase by just 12.69 per cent to Rs 88,595.54 crore from the figure of Rs 79,5000 crore as per the revised estimates for 2022-23.

Liquor sales touches Rs 600 cr-mark during 4 days of Durga pooja festivities in Bengal

The Confederation of All India <keyword id="6371444" type="General" weightage="20" keywordseo="traders" source="Orion">Traders</keyword> (<keyword id="853920" type="General" weightage="80" keywordseo="cait" source="Orion">CAIT</keyword>) has asked traders to increase their stocks as people are going to buy more in the upcoming <keyword id="188" type="General" weightage="80" keywordseo="diwali" source="Orion">Diwali</keyword> festival season. Citing a <keyword id="15508" type="General" weightage="50" keywordseo="yougov" source="Orion">YouGov</keyword> report, CAIT has said that nearly 36 per cent of people living in the urban areas are likely to spend more during the Diwali season. "The expected growth in business among cities will not be restricted to cities alone but traders in small towns and rural areas will also witness growth," it said. CAIT National President B.C.Bhartia and Secretary General Praveen Khandelwal said the report of YouGov was based on Diwali spending index, which shows that this year the spending intent stands for 94-45 in comparison to 90.71 in 2021 and 80.96 in 2020 which is also a parameter for recovery of the economy. In the last two years due to Covid pandemic, the consumers faced a financial crisis." The prominent sector, the CAIT, sees growth include home appliances, Travel, Health and Fitness, Home Decor and gold. The CAIT expects that besides these sectors consumer electronics, mobiles, readymade garments, gift articles, FMCG sector, consumer durables, electrical fixtures and fittings, etc., will also see good business. CAIT said the festival season was all set to begin from August 31 to September 9, which will be prominently celebrated in Maharashtra, Gujarat, Madhya Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh, Goa, etc. whereas the festival of Navratri, Ramlila and <keyword id="6357908" type="General" weightage="50" keywordseo="durga-puja" source="Orion">Durga Puja</keyword> will begin from September 26 to October 5, and Diwali on October 24. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/indian-fintechs-raised-29-bn-this-year-thats-14-of-the-total-global-funding-share-report/articleshow/93721531.cms">Indian fintechs raised $29 bn this year, that's 14% of the total global funding share: report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/only-1-of-indians-plan-to-buy-e-scooters-in-6-months-over-safety-performance-concerns-report/articleshow/93721613.cms">Only 1% of Indians plan to buy e-scooters in 6 months over safety, performance concerns: report</a>

Stock up for upcoming festive season, retail body tells traders

<ul><li>The ad film is conceptualised by Flying Mind Bangalore. </li><li>It features <keyword id="894013" type="General" weightage="100" keywordseo="swastika-dutta" source="Orion">Swastika Dutta</keyword>. </li></ul><keyword id="64373" type="General" weightage="20" keywordseo="Shoppers-Stop" source="Orion">Shoppers Stop</keyword> rings in the festive season with a heartwarming and emotional story for Durgotsava. Shera Sajer Shera Stop is the story of homecoming, love, and hope. The film features distinguished Bengali actress Swastika Dutta and music by illustrious singer <keyword id="355913" type="General" weightage="20" keywordseo="anupam-roy" source="Orion">Anupam Roy</keyword>. <div type="Youtube" id="L_toOIXnuJI" title="Shera Sajer Shera Stop | Pujo 2021 | Shoppers Stop" thumbUrl="https://i.ytimg.com/vi/L_toOIXnuJI/mqdefault.jpg"></div> Every year, the homecoming of <keyword id="445934" type="General" weightage="80" keywordseo="maa-durga" source="Orion">Maa Durga</keyword> is eagerly awaited by all in West Bengal. The festival witnesses the entire family and neighborhood joining hands to celebrate and regale the arrival of Maa Durga with her children. This year, Shoppers Stop celebrates the homecoming of every woman #MaaAshcheAbar. The film reflects on the story of a father and daughter, and the father’s hope of celebrating the festival with his daughter by his side. The time a father spends with his daughter is priceless and as everyone moves on, all one can do is reminisce and hold on to that moment. In this film, the father ponders on the little things him, and his daughter would do together during the festival and radiantly smiles only to be woken up by a phone call from his daughter telling him she’s coming home.

Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta

<ul><li>Durga Puja in <keyword id="6357783" type="General" weightage="20" keywordseo="west-bengal" source="Orion">West Bengal</keyword> is synonymous with fun, enthusiasm and power.</li><li>This year, brands celebrated <keyword id="445934" type="General" weightage="20" keywordseo="maa-durga" source="Orion">Maa Durga</keyword>’s power, resilience by paying a tribute to Indian women.</li><li>Here are a few campaigns that caught our attention.</li></ul><keyword id="48284" type="General" weightage="100" keywordseo="navratri" source="Orion">Navratri</keyword> and Durga Puja is one of India’s widely celebrated festivals, especially in West Bengal. Millions of people visit Kolkata every year to attend the four-day festival which celebrates the victory of good over evil. It is that time of the year when every part of West Bengal is decked up, consumers are filled with optimism and joy. Pandal hopping, gorging on foods, <keyword id="3105575" type="General" weightage="20" keywordseo="dhunuchi-naach" source="Orion">Dhunuchi Naach</keyword> (dance with the incense burner) are some of the inseparable moments associated with Durga Puja. This is when the entire local community and tourists come together and celebrate the festival with enthusiasm. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. It is during Navratri and Diwali that consumers shop a lot and spruce up their houses to welcome Maa Durga. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses also see a hike during this period. In keeping with the festive spirit, brands left no stone unturned to celebrate Maa Durga during the nine auspicious days of Navratri. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Brands also use this opportunity to start a conversation around gender equality. They point out how the irony of celebrating <keyword id="87480" type="General" weightage="20" keywordseo="nari-shakti" source="Orion">Nari Shakti</keyword> and female power for the nine days of Navratri is very stark. As the country bids adieu to Maa Durga tomorrow, for this year, we take a look at how the festival was celebrated in the brandverse. Here are a few campaigns that stood out: Elegant Steel <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Shoppers Stop <div type="Youtube" id="L_toOIXnuJI" title="Shera Sajer Shera Stop | Pujo 2021 | Shoppers Stop" thumbUrl="https://i.ytimg.com/vi/L_toOIXnuJI/mqdefault.jpg"></div> ITC Aashirvaad <div type="Youtube" id="5lpFle-skcs" title="Eta Amar Maa" thumbUrl="https://i.ytimg.com/vi/5lpFle-skcs/mqdefault.jpg"></div> Joy Personal care <div type="Youtube" id="Z-Ixcs4WkL8" title="Pujo 2021 - Joy Beautiful by Nature | Mimi Chakraborty | Joy Personal Care" thumbUrl="https://i.ytimg.com/vi/Z-Ixcs4WkL8/mqdefault.jpg"></div> Tata Tea Gold's new packaging <div type="Youtube" id="AjFo4axK7jg" title="Durga Pujo with Tata Tea Gold Special Edition Festive Packs" thumbUrl="https://i.ytimg.com/vi/AjFo4axK7jg/mqdefault.jpg"></div> 7UP <div type="Youtube" id="owe2SzTk1c0" title="7UP and Fido is here with some fresh dhak beats!" thumbUrl="https://i.ytimg.com/vi/owe2SzTk1c0/mqdefault.jpg"></div>

Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India

West Bengal Chief Minister <keyword id="43868" type="General" weightage="20" keywordseo="mamata-banerjee" source="Orion">Mamata Banerjee</keyword> on Monday announced the reopening of educational institutions in the state from November 16, after a gap of nearly 20 months. Banerjee, who is on a North Bengal tour, during an administrative meeting at Uttarkanya -- the state secretariat in Jalpaiguri district of North Bengal -- directed <keyword id="12385503" type="General" weightage="20" keywordseo="Chief-Secretary-H-K-Diwedi" source="Orion">Chief Secretary H K Diwedi</keyword> to make the necessary arrangements. With this, the educational institutions that were closed due to the Corona pandemic will resume classes in the offline mode. Though Banerjee, also the Trinamool Congress chief, had earlier announced November 15 as the date, it was deferred by a day owing to Bisha Munda's birthday. The tribal leader's birthday on November 15 is treated as a special holiday in the state. "On November 4, there is Kali Puja, followed by <keyword id="12385504" type="General" weightage="20" keywordseo="bhatri-ditiya" source="Orion">Bhatri Ditiya</keyword>. After two days is Chhat puja while November 13 happens to be Jagadhatri Puja. So we can reopen the schools after these festivals from November 15," she said during the meeting. On October 5, the state finance department sanctioned Rs 109 crore to the education department for the renovation of 6,468 government schools, indicating the government's resolve to restart the schools after <keyword id="6357908" type="General" weightage="20" keywordseo="durga-puja" source="Orion">Durga Puja</keyword>. Earlier too in August, after her meeting with the Global advisory body chief, she had said that her government was mulling <keyword id="3387016" type="General" weightage="20" keywordseo="reopening-of-schools" source="Orion">reopening of schools</keyword> and colleges that have been shut since March due to the second wave of the coronavirus pandemic. The Chief Minister had said that educational institutes might reopen in West Bengal on alternate days after the Durga Puja vacation in November. Asked about the details of the schedule, an education department official said, "Though it has not yet been decided and the department is still working on the details, but so far, it has been decided that classes from IX onwards will start at the initial level along with the colleges and universities. "However, the department is likely to impose strict conditions to ensure the safety of children from the deadly virus." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/soon-to-be-listed-nykaa-plans-to-expand-to-middle-east-and-the-uk/articleshow/87257541.cms">Soon-to-be listed Nykaa plans to expand to Middle East and the UK</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/jiophone-next-to-launch-this-diwali-specs-features-and-everything-we-know-so-far/articleshow/87256069.cms">JioPhone Next to launch this Diwali – specs, features and everything we know so far</a>

West Bengal Chief Minister announces reopening of schools from November 16 after 20 months

<ul><li>A lot of hopes rest on this year's <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> for businesses across the country. With Covid numbers in control, it is expected that consumer sentiments will take a positive turn.</li><li>According to a recent report by <keyword id="6618217" type="General" weightage="20" keywordseo="admitad" source="Orion">Admitad</keyword>, the festive season is expected to reach Rs 7.9 billion, which will be a 3X growth over last year.</li><li>The report also states that consumers will prefer online shopping to offline shopping thereby increasing the hike in sales during the festival time.</li></ul>The 2020 festive season has clocked Rs 2.9 billion (GMV) sales for the online brands. This year it is expected to reach 7.9 billion INR and thus increase the growth by over 3X. Most likely, the maximum number of orders across the country will be coming through the categories of Electronics, Fashion, and Apparel, Baby products, Furniture and Homeware. The electronics category is expected to jump to a 41% rise making the category the most popular among the consumers during the festive season. Fashion and apparel are expected to touch the 33% rise in the market. As work from home continues to be a part of the system, Furniture and Homeware products are expected to grow about 11%. As per the analysis, consumers will be preferring online shopping to offline shopping thereby increasing the hike in sales during the festival time. As the covid-19 pandemic continues to improve, Indians are excited about the upcoming festival season sales and are surely planning to make a purchase during this time. As per our analysis, the growth during festive season sales 2021 is expected to grow by 14 % compared to last year. Speaking on the role of the festive season for online brands, <keyword id="6618219" type="General" weightage="20" keywordseo="neha-kulwal" source="Orion">Neha Kulwal</keyword>, Country Manager, Admitad Affiliate India added- “Brands have always looked up to festive season as their prime time to double the sales. An increasing number of brands are becoming more judicious about their marketing spends. Marketers are going beyond search and social media, and leveraging affiliate channels to reach their target audience. Over the years, we have witnessed brands using the Admitad Affiliate network to drive sales, generate revenues and this can play an even more significant role in the upcoming festive season as brands look to strengthen their online presence and drive growth.” Furthermore, we have also witnessed a fair growth in gifting products, Jewellery, and IT Softwares categories which open up new monetization opportunities for publishers during the festive sale. Since consumers spend a lot of time online, and internet usage can prove to be a big shot for brands targeting audiences on various platforms available like telegram, loyalty platforms, cashback and coupon websites which can be an effective source of driving traffic to the brand’s website and generate their revenue. Brands can find the pool of such traffic sources under the umbrella of affiliate marketing. With the festive season round the corner, brands are strateging their marketing plans and publishers are looking for an opportunity to monetize through various channels. On the whole, things are looking positive and this festive season can be one of the biggest among all festive seasons.

You Searched For "durga" and got 8 results

Happy Durga Puja 2024: Thoughtful wishes and messages to make your celebrations special

BI India Bureau

Journey through Vijayawada: 10 unmissable stops for every visitor

BI India Bureau

Liquor sales touches Rs 600 cr-mark during 4 days of Durga pooja festivities in Bengal

IANS

Stock up for upcoming festive season, retail body tells traders

IANS

Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta

BI India Partner

Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India

BI India Partner

West Bengal Chief Minister announces reopening of schools from November 16 after 20 months

IANS

This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report

BI India Partner

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