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<ul><li>Reckitt’s Durex has launched its first-ever product innovation for the Indian market, thin flavored condoms.</li><li>It got around 12 influencers to spark conversations on social media about bedroom distancing to create interest around the launch of its new product and advertisement.</li><li>The brand is trying to expand its reach in Tier II and III markets with its latest innovation.</li><li>Dilen Gandhi, Regional Marketing Director, South Asia – Health &amp; Nutrition, Reckitt talks to us about the campaign, larger marketing strategy that has helped Durex become one of the category leaders in less than six years, focus areas for H2 2021, and larger vision for the brand.</li></ul>When Reckitt’s Durex launches a new product in the market, it is hard to miss it because there’s a massive conversation on the social media universe involving multiple A-list influencers and celebrities. The brand knows how to build curiosity and hold consumers’ attention till the very end. Durex usually starts its campaign by giving its consumers a little sneak peek with a poster. To build on this buzz further, the brand shares some intriguing data points which encourage consumers to talk about their own stories. It is followed by a teaser, influencer collaboration, and finally the big reveal - the product advertisement. In the past, Durex had used a similar strategy for its product Durex Mutual Climax Condoms and Invisible Condoms. For the former, it started by telling people on social media that nearly 70% of women in India don’t orgasm every time they have sex. It eventually announced the launch of its product with a campaign. It spoke on the issue of orgasm inequality by normalising conservations and providing product solutions for both men and women so that they #ComeTogether, thereby helping reduce the orgasm gap. For the second product launch, Durex’s Invisible Condoms, it used a counter-intuitive approach and asked consumers to forget condoms. The idea was to create interest around its thinnest condoms. For the launch of Thin Flavoured Condoms that come in Chocolate, Strawberry and Bubble gum, Durex followed a similar route. It divided its campaign into three legs: get people talking on social media about #EndBedroomDistancing, launch the TV spot that employs a metaphor to demonstrate how Durex Extra Thin Flavoured condoms can help end it and the third act of the campaign continues the conversation with memes and influencer posts. The campaign is conceptualised by <keyword id="7001513" type="General" weightage="20" keywordseo="havas-group-india" source="Orion">Havas Group India</keyword>. The first leg of the campaign saw participation from celebrities and influencers like Harshvardhan Rane, Badshah, Abhijeet, Prateek Babar, with posts on their profiles wondering what’s bedroom distancing. Two days later, Durex announced India’s thinnest condoms. The same influencers also posted a second set of videos on their respective profiles, revealing what the buzz was all about, and then came the final commercial unveiling the product. <div type="Youtube" id="10fRuRwzAMg" title="Durex Extra Thin Flavoured Condoms | #FeelTheFlavour" thumbUrl="https://i.ytimg.com/vi/10fRuRwzAMg/mqdefault.jpg"></div> According to Durex’s consumer survey, over 60% of condom sales in India are in the flavoured condoms category. However, it identified a gap: the focus in the category has primarily been on flavours and not on product innovation addressing intimacy issues faced by the consumers in this segment. And that’s how the idea of launching thin flavoured condoms was born. This is Durex’s first product which is primarily made for India. Sharing the insight behind the campaign, Dilen Gandhi, Regional Marketing Director, South Asia – Health &amp; Nutrition, Reckitt said, “The objective of the campaign was to get everyone talking about it. This is the first time we have created an innovation specifically for the Indian market. To make people aware of this innovation, we decided to take the ‘classic Durex route’ -- create a campaign that could actually lead to a lot of conversation. The difference between Durex’s advertising and many other brands is that we put consumers at the heart of our marketing. Our campaigns always have something intriguing, which pulls the consumer in and this time, this whole notion was bedroom distancing. We take something that is topical, this time, unfortunately, it is the notion of social distancing and combine it with something unexpected, which is what leads to conversation. Reduction of distancing here is in with the promise of the product to bring both partners, physically and emotionally, closer.” Durex partnered with 12 influencers and celebrities to create buzz around its launch. It followed a simple filtering system: how popular is the influencer among its target audience, how well does their market image fit with Durex and how credibly will the influencer convey the message. It is due to the brand’s partnership with influencers that there’s a lot of chatter on social media around its campaign and Gandhi is hoping that this would translate into ROI and sales on the ground. <cmsannotation type="cmsannotation" annotationid="Becoming the second largest player in 6 years" text="Becoming the second largest player in 6 years">Becoming the second largest player in 6 years</cmsannotation> Condoms are still a hush-hush concept in India and condom marketing is an equally tricky business. So it is important for condom brands to create conversations that are risque and yet tasteful, and Durex has mastered it over the years. It is because of its strong marketing strategy that the brand has grown from strength to strength. Six years ago, when Reckitt launched Durex, it was competing against Manforce with a 32.4% market share, followed by Moods, Skore, Kamasutra and Kohinoor. In 2017, it onboarded Ranveer Singh to cater to India’s youth. In 2019 came its revolutionary campaign, Orgasm Equality and Durex started working on building an inclusive conversation in the category. With its Bees and the Birds campaign in 2020, Durex upped its marketing strategy by catering to adolescents through art and literature. When most brands in the category objectified women, Durex spent huge marketing dollars changing the narrative, targeting them and establishing itself as a brand that cares about making a difference. Its active moment marketing has also helped Durex stay on top of the mind. According to Neilsen, the condom category is dominated by Manforce with a 32.4% share in value, followed by Durex at 13.8%. So we asked Gandhi about what worked for the brand, it's larger marketing strategy and success mantra. He said, “The most important metric for us is, obviously, business results. We are very focused on ensuring that every marketing dollar that we spend gives us a return in terms of business results. The leading indicator for us is driving conversations, sentiment, reach, and frequency. Ultimately, we are looking at equity.” “Our marketing objective has always been to normalise talking about sex in India. Now, the challenge for us is how do we keep getting better,” added Gandhi. For the rest of 2021, Durex would be focusing on making its Thinnest Flavoured condoms more available in our country and working on campaigns that redefine pleasure “It is more than just a market share game for us. It is about shaping the category, we try to offer the unexpected to our consumers. While we are focused on business results, we believe results will come not just from market share but by redefining the category which is far more equal, inclusive and pleasurable. We want condoms to be something which is normal for everyone, something that is used for pleasure and not just for protection. Apart from that, making sure that our Thinnest flavoured condoms are available more and more is definitely a big focus area. The smaller towns are going to be a big focus area too. This innovation was created for the non-metros,” shared Gandhi.

How Durex cleverly uses influencer marketing to trigger conversation around its new product launches

<ul class="summary-list"><li>The world's largest condom producer is preparing for a sales boom as the world reopens.</li><li>Malaysian giant <keyword id="13230833" type="UNKNOWN" weightage="60" keywordseo="karex" source="Orion">Karex</keyword>, which supplies well-known brand <keyword id="13230832" type="UNKNOWN" weightage="60" keywordseo="durex" source="Orion">Durex</keyword>, saw sales plummet in the <keyword id="11896136" type="UNKNOWN" weightage="60" keywordseo="pandemic" source="Orion">pandemic</keyword>. </li></ul>The world's largest producer of <keyword id="12225189" type="UNKNOWN" weightage="60" keywordseo="condoms" source="Orion">condoms</keyword> is anticipating a sales boom as the world reopens from pandemic lockdowns.Malaysian contraceptive giant Karex said <a href="https://www.insage.com.my/BursaNews/Attachment/202202/20220221/KAREX-AN20220221A1-1.pdf">Monday</a> – while announcing second-quarter earnings – that as vaccination rates ramp up across the world and countries begin to adapt to a new normal, it is expecting demand for its <keyword id="12213007" type="UNKNOWN" weightage="60" keywordseo="sexual-health" source="Orion">sexual health</keyword> products, specifically condoms and lubricants, to increase. Karex, which produces around 5.5 billion condoms a year and supplies well-known brands such as Durex and ONE Condoms, saw its sales battered by the pandemic. CEO Goh Miah Kiat told media outlet Nikkei Asia in <a href="https://www.businessinsider.com/people-had-less-sex-with-condoms-covid-pandemic-closed-hotels-2022-1">January</a> that sales of these products fell by 40% over the past two years.The slump came as a shock to Goh who <a href="https://www.bloomberg.com/news/articles/2020-03-28/the-world-could-be-running-out-of-condoms-because-of-pandemic?sref=lAVQtUwz">anticipated a boom in condom sales</a> in the early days of the pandemic in March 2020, and even warned of global shortages at that time. Discussing the company's two-year sales slump with Nikkei Asia in January, Goh said that demand for the products had fallen as hotels and motels closed during the pandemic, and government condom distribution programs came to a halt. "A large portion [of condoms] is distributed by governments around the world, which have reduced [distribution] significantly during <keyword id="11893994" type="UNKNOWN" weightage="60" keywordseo="covid-19" source="Orion">COVID-19</keyword>," Goh told Nikkei, Insider previously <a href="https://www.businessinsider.com/people-had-less-sex-with-condoms-covid-pandemic-closed-hotels-2022-1">reported</a>. "For instance, in the United Kingdom, the NHS [National Health Service] shut down most nonessential clinics because of COVID, and sexual wellness clinics which hand out condoms were also closed."Goh said that condom sales had already improved in the early part of this year. UK consumer goods giant Reckitt Benckiser, which owns the Durex brand, said this <a href="https://www.reckitt.com/media/9879/reckitt-2021-fy-results-transcript.pdf">month</a> that it has seen strong sales growth in its intimate products as restrictions eased.

Condom giant prepares for a sales boom as global pandemic restrictions ease

<ul><li><keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> Group’s Durex has been asking people to forget condoms on social media and the audience was confused. </li><li>Here is what the brand was trying to sell through its latest campaign. </li></ul>Sexual well-being brand Durex has been asking people to forget condoms on social media and we have been scratching our heads. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> According to Durex’s Global Sex Survey conducted in 2017, the number one reason why people avoid using condoms is reduced enjoyment. So, the brand has come up with a solution for its audience. It has launched India’s thinnest condoms called ‘Durex invisible condoms.’ It talks about the product using an indirect metaphor in its film. As the couple drops each piece of cloth they are wearing, people around them disappear. What remains in the end is just their pleasure. The campaign is conceptualised by Havas Creative India. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> So thin that you will have to squint your eyes to see it: <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> How Kalki Koechlin unboxed the new product: <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> What first felt like a mistake, was a smart strategy to announce a launch of its new product. The wellness brand created buzz around its product launch by engaging with people on social media and asking them about some of the reasons why they want to forget using condoms. Durex also on-boarded influencers like <keyword id="189215" type="PERSON" weightage="20" keywordseo="Vikrant-Massey">Vikrant Massey</keyword>, Bani J, Radhika Apte, Kalki Koechlin, Dolly Singh and Varun Sood. In the past, Durex had used a similar strategy for its product Durex Mutual Climax Condoms. It started by telling people on social media that nearly 70% of women in India don’t orgasm every time they have sex. It eventually announced the launch of its product with a campaign. It spoke on the issue of orgasm inequality by normalising conservations and providing product solution for both men and women so that they #ComeTogether, thereby helping reduce the orgasm gap.

Here is why Durex has been asking people to forget condoms

<ul class="summary-list"><li>Sales of <keyword id="270570" type="COMPANY" weightage="60" keywordseo="Durex">Durex</keyword> condoms are slumping during the pandemic, according to parent company Reckitt Benckiser's CEO Laxman Narasimhan. </li><li>"The number of intimate occasions is down in a few countries because, if you think of it, the level of socialization is low, and so it has had an impact on Durex," Narasimhan told CNBC. </li><li>Reckitt Benckise also owns cleaning brands including Lysol and Dettol, both of which have seen sales grow during the pandemic. </li></ul>The coronavirus pandemic is destroying opportunities to have <keyword id="6355231" type="UNKNOWN" weightage="60" keywordseo="Sex">sex</keyword>, resulting in a <keyword id="6354935" type="UNKNOWN" weightage="60" keywordseo="condom">condom</keyword> sales slump. Laxman Narasimhan, the CEO of Durex parent company Reckitt Benckiser, <a href="https://www.cnbc.com/2020/07/16/ceo-of-durex-condom-maker-intimate-occasions-down-during-pandemic.html">told CNBC on Thursday</a> that the condom brand has seen sales decline during the coronavirus pandemic. "The number of intimate occasions is down in a few countries because, if you think of it, the level of socialization is low, and so it has had an impact on Durex," Narasimhan said. The pandemic has created new barriers around sexual relationships, as people shelter in place and avoid human interaction.Many have found themselves wondering similar questions to that posed by BuzzFeed News in April: <a href="https://www.buzzfeednews.com/article/katienotopoulos/coronavirus-sex-advice">"Will Single People Ever Have Sex Again?"</a> Wary of human interaction, some people are turning to AI-powered sex robots,<a href="https://www.businessinsider.com/ai-sex-robots-are-selling-well-realdoll-regulated-2020-6"> sending sales skyrocketing by 50% during the pandemic. </a>Narasimhan told <a href="https://www.theguardian.com/society/2020/apr/30/condom-sales-down-as-lockdown-limits-sex-lives-says-durex-makers">The Guardian in April</a> that even people who were already in relationships before the pandemic are having less sex, blaming anxiety related to the coronavirus for dry spells among UK couples. Fortunately for Reckitt Benckiser, the company's business extends beyond sexual health. The company also owns cleaning brands including Lysol and Dettol — both of which, Narasimhan said, have seen sales grow during the pandemic. "If you look at the amount of sanitizer we're making, we're making 20 times the amount of sanitizer in July as we did last year," Narasimhan told CNBC. "It just gives you the sense of the demand that there is."

Durex condom sales are slumping as 'intimate occasions' disappear during the coronavirus pandemic

<ul><li>Durex has made its entry into the category by launching three <keyword id="8315647" type="UNKNOWN" weightage="20" keywordseo="flavored-condoms">flavored condoms</keyword> - Bubblegum, Wild Berries and Vanilla Popsicle</li><li>The brand got social media influencers talking about a Durex survey that had found out that 74% people want to try something new in bed</li><li>Durex has planned a 360 degree campaign to support its launch</li><li>The brand, which has been seeing a healthy growth, is confident that the launch will help it further increase its reach and appeal to consumers</li></ul> When it comes to coming up with innovative, industry-first products, Durex from <keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> Group’s stable has been at the forefront. However, it is only now that the brand is entering a segment that most of its competitors are already present in – the flavored condoms segment. In May this year, Durex started a conversation around women’s orgasm and how 70% of women in India don’t orgasm every time during sex. It started a massive conversation on the social media universe with celebrities and influencers joining in. It was a well thought-out campaign that was building up for the launch of its product, Durex Mutual Climax Condoms. For the launch of its three new flavored condoms, Bubblegum, Wild Berries and Vanilla Popsicle, the brand did something similar. It got popular faces like Kenny Sebastian and <keyword id="21659" type="PERSON" weightage="20" keywordseo="anusha-dandekar">Anusha Dandekar</keyword> to talk about the fact that close to 74% people in India want to try out something new in bed. Along with hosting a chat show that was led by Dandekar, the brand has also come up with a digital campaign and will soon launch some video content around the theme. Why venture into flavors? While Durex is one of the most well-known condom brands across the globe, it is surprising that it took so much time to enter the category where most of its competitors are already present. However, for <keyword id="6467266" type="UNKNOWN" weightage="20" keywordseo="Pankaj-Duhan">Pankaj Duhan</keyword>, Chief Marketing Officer, RB Health South Asia, being a late entrant is hardly a concern. “Durex is a very well-known brand, it's a thought leader, it starts conversations and draws a lot of people into the category. In today’s category construct, almost 65% of the category is in flavors and Durex hasn’t played meaningfully in that category segment. So it was logical for us to enter the segment. However, we wanted to launch it in the unique, distinctive way that Durex does without necessarily following the market. So in a category which is full of chocolates and vanillas, we have launched three very different flavors. We have tested it on consumers and the reception has been very positive,” says Duhan. While Durex plays on the premium side of the spectrum, with this launch, the brand is trying to expand its reach. “Our products like Durex Air or Mutual Climax are priced at Rs 200 and Rs 300 respectively for a pack of 10 condoms. However, with this launch, we want to broaden Durex’s appeal, its access and take the brand deeper and make it significantly bigger than what it already is. Therefore, we are pricing these products at Rs 150 for a pack of 10 condoms,” he adds. The anticipated growth Duhan is confident that with its entry into the category, Durex will be able to significantly speed up its growth. Currently, the brand occupies around 12% of the market. “In the past few years, we have succeeded in increasing our market share by 50%. And simply because of the way our past trajectory of success has been, we are actually looking for this new launch to significantly step change versus the past success,” explains Duhan. The brand is looking at going beyond the metros and increasing its presence in smaller cities too.” We are looking at going deeper, both from a conversation and media outreach perspective as well as from a distribution point of view,” he adds. Durex’s marketing strategy He further adds that in terms of marketing, the brand will look at a 360 degree strategy. While he refuses to share the investments that will be made towards pushing the product in the market, he adds that the brand will go all out. “We will go the whole hog on this and money won’t really be a constraining factor,” he shares. He also adds that the campaign will be given a push on digital because that’s the platform where they can have two-way conversations with their consumers. “Our aim is to be able to reach out to our audience and have two-way conversations with them. Therefore the old way of <keyword id="35666" type="COMPANY" weightage="20" keywordseo="advertising">advertising</keyword> only on TV hardly works. The way we have actually gone about some of our recent campaigns have given us substantial business results and is a testament to the fact that when you engage with the consumers, you get them interested and get them to talk to you which is a fantastic way to move forward because there is nothing better than engaging the consumer and having a conversation with them,” he adds. While digital will play a major role in talking about the campaign, the brand will use a 360 degree approach and use TV and OTT channels for its campaign too.

Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment

<ul><li>As <keyword id="2796952" type="PERSON" weightage="20" keywordseo="Manforce-Condoms">Manforce Condoms</keyword> launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. </li><li><keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> walks us through this journey and speaks about the challenges faced by a condom brand in India, its increasing focus on becoming a socially-responsible brand, goal to increase its market share to 50% and overall marketing strategy. </li></ul>Commercial condom market has witnessed a huge change in its style of communication. From talking about birth control in late 90s to the act of lovemaking in early 2000 to engaging in safe sex, it has come quite far. In the last three years, sexual wellness giant Manforce Condoms has shifted its communication strategy to try to position itself as a socially-responsible brand. It took the internet by storm in 2017 for its campaign #ShutThePhoneUp, which aimed at driving awareness about the risks associated with recording one’s private moments on the phone. <div type="Youtube" id="WpHVkc3LmJM" title="Manforce- Shut The Phone Up" thumbUrl="https://i.ytimg.com/vi/WpHVkc3LmJM/mqdefault.jpg"></div> And now, Manforce Condoms has launched another campaign with a social message. This time, the sexual wellness brand is talking about curbing the rise in child pornography. <div type="Youtube" id="LyqXjGdWmtM" title="Manforce | Choti Gudiya | #ProtectChildhood" thumbUrl="https://i.ytimg.com/vi/LyqXjGdWmtM/mqdefault.jpg"></div> Titled #ProtectChildhood, the campaign wants to give a message to all parents to be vigilant, keep a check on their kids and try to look for truth beyond what they see. According to India Child Protection Fund (ICPF), there has been an alarming rise in the demand of child pornography since the lockdown. A leading pornography website also revealed that traffic from India has increased by 95% as compared to the average traffic pre-COVID. As per another report submitted to the National Crime Records Bureau (NCRB), there were more than 25,000 cases of suspected child pornography. Speaking about why the brand decided to work on this campaign, Rajeev Juneja, CEO, Mankind Pharma, said, “Children are naive and vulnerable and they need to be monitored 24X7, it is the responsibility of the parents to keep their childhood intact. In the lockdown, children have started spending more time on the internet, especially with the new normal of online classes during the Covid-19 pandemic.” After Manforce Condoms came across the research study, it wanted to reach out to as many parents as it can. Juneja added, “For us, responsibility towards society comes first. So, we wanted to inform and make parents aware of the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation. While the internet has many positives, it does have a dark side, and it's the responsibility of the parents to not leave their children unsupervised.” Manforce Condoms’ marketing strategy Most ads in the commercial condom category focus more on the sex appeal and pleasure of sexual attraction. But sex is still a taboo in India and condoms brands can start a conversation to bring about change and erase the stigma around it. There are so many topics that Indians feel uncomfortable discussing such as women enjoying sex, sex toys, social issues related to sex such as early pregnancy, abortion, etc. With ShutThePhoneUp and #ProtectChildhood, Manforce Condoms did talk about something very important. However, Juneja says that the brand is just getting started and it intends to strengthen its position as a responsible condom brand. He said, “As a responsible brand in the category, we believe in spreading the message of safe sex, safety can be from numerous things within this space. Our #ShutThePhoneUp series helps reach the right audience and give out a strong message on how to keep themselves protected and be aware of their surroundings. We intend to add more wings in this basket of communication and spread awareness.” Manforce Condoms uses every opportunity it can to connect with its consumers. Last year, it even explored movie marketing with Luka Chuppi. On why Luka Chuppi was the perfect fit for the brand, Juneja said, “Manforce indulges in movie marketing when the association is lucrative and the brand manages to garner significant engagement. The brand associated itself with Luka Chuppi<a href="https://en.wikipedia.org/wiki/Luka_Chuppi"> </a>as an official collaboration, resulting in embedded marketing as well as social media promotions and we got a chance to break the stereotypes, weave narratives and put forth content that is rich in quality. It was a seamless integration in the story line and yet served as a reminder to our audiences.” <div type="Youtube" id="pvtr718bf4c" title="Manforce Condoms | Luka Chuppi | Maddock Films | Kartik Aaryan, Kriti Sanon" thumbUrl="https://i.ytimg.com/vi/pvtr718bf4c/mqdefault.jpg"></div> It even played a prank on its consumers once by announcing a fake launch of an absurd desi Achari flavour and went viral. “Manforce Achari was a Prank launch meant to increase our page engagement and traction which it very well did. Our audience was left in splits after this post. Truly Indians prefer the desi twist in their flavours,” said Juneja. When it comes to social media, Manforce Condoms is known for its moment marketing. Today, consumers are addicted to social media platforms and they live in the moment. Juneja said that it's very important for the brand to catch the attention in that time span and they never miss an opportunity to maintain regular engagement with its audience. From cricket updates to Google changing its logo, Manforce Condoms has tried to latch onto every moment that breaks the internet. It continues to thrive on this model. “Social media has been a great platform for us to engage with our consumers, with the scope of narrow targeting we can connect with the right consumer with demographic, geographic &amp; interests,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Its brand endorser <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> has also helped the brand carve a niche in the market and increase brand recall rate. “Almost all our Main Product Ads with Sunny Leone have always managed to give us a phenomenal response across all media,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Challenges of communicating in the commercial condom market It is not easy to operate in a market that needs more awareness but has the most restrictions. As a condom brand, you always have to find the thin line between sleazy and sensual. So, in a society, where there are numerous restrictions, Manforce Condoms has learnt to play safe over the years. Speaking about the media restrictions, Juneja said, “Restrictions continue on traditional channels be it TV or OOH as well in digital space. However, there are few platforms that have helped us a lot to connect with our consumers, specially youth. The platforms are social media, in-film integration &amp; Airport Branding. Airport Branding in the major metros have high traffic influx thus giving us required eyeballs. This media choice has worked positively for the brand.” “Over the time, we have changed our creative look and feel by using subtle and sober images but yet suggestive in terms of their message. A lot of tweaking has been done in terms of film production. We try to ensure there is less ‘skin show’ and more focus on the message. Thin line between lovemaking and vulgarity is very sensitive, we are really cautious and critical of the creatives that go out in the media. The key is to keep the portfolio strong and be relevant to your audiences in terms of the communication strategy. We have learned to operate well in the given restrictions,” added Juneja. Growth story of Manforce Condoms During the lockdown, e-commerce platform Snapdeal saw a 30% increase in the sale of condoms driven by demand from non-metros. More people started ordering condoms online. As a result, Manforce Condoms also saw an uptick in the initial period. “The sales of condoms did see a boom with everyone stocking up in advance. However, with the unanticipated nationwide lockdown that continued for the next two months, there was a drop in sales but not due to the decrease in demand, but mainly because of the temporary supply challenges,” shared Juneja. With life coming back to normal, and the government easing the lockdown, condoms are witnessing a steady sale. Adding on how the revival period has brought cheer for the brand, Juneja said, “The numbers have been fluctuating since the lockdown, however its temporary owing to basic restrictions and apprehensions that the pandemic has brought about amongst individuals. The nation had come to a standstill with the lockdown. Now each one of us is getting accustomed to the new normal and adapting ourselves back to routine and regular lifestyle, the brand is witnessing a steady growth in sales. In the month of August, unlike the category and rest of the brands, we have seen 2% positive growth and spike in Market Share going up to approximately 32%.” Mankind Pharma’s Manforce Condoms is the largest seller in the category. As per IQVIA Consumer Health Retail Audit Data – MAT, Manforce Condoms had a 32% market share in August 2020, followed by Kamasutra at 9%, Skore and Durex at 7%, along with the local brands. By closely engaging with its consumers and continuing to spread awareness around safe sex, Manforce Condoms intends to increase its market share. “We intend to increase our MS and reach the 50% mark by 2022-23, all our strategies are aligned in this direction,” said Juneja. Rural India contributes approximately 30% to the total Rs 1500 crore condom category and Manforce Condoms’ Pan, Banana, Jasmine flavors are a hit in rural areas. “There is indeed a wide scope of expansion in rural India. Manforce has worked on the bottom to top pyramid approach with the strongest distribution network of stockiest and wholesalers. Our brand endorser, Sunny Leone also gives us better connect due to her popularity amongst the masses,” said Juneja. However, with power comes responsibility and therefore, Manforce Condoms is trying to move towards becoming a more responsible brand everyday. Juneja said, “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. It is very much important to educate the people about the benefits of using condoms while having sex, as it helps to protect them from having AIDS and other serious diseases and also it helps in controlling population.”

Manforce Condoms aims to capture 50% market share by 2023

Inspired by the pizza industry, <a href="http://adage.com/article/creativity-pick-of-the-day/durex-delivers-condoms-pizza-style/239492/">Durex launched a delivery service that will get condoms to couples in need</a> within an hour, between 4 p.m. and 4 a.m.
Unfortunately only available in <keyword id="6354539" type="COMPANY" weightage="60" keywordseo="Dubai">Dubai</keyword> for a test run, <a href="http://www.sos-condoms.com/">the "SOS Condoms" app</a> promises to deliver the goods "quickly and discreetly." If the company's ad is accurate, your deliveryman might come disguised as a pizza guy, lost tourist, or cop.
Already, 12,512 people have downloaded the app and are voting on the city that gets the service next.
But the <a href="http://www.nydailynews.com/life-style/health/durex-emergency-condom-delivery-dubai-article-1.1251317">NY Daily News reports that if you go to the College of New Jersey</a>, there's already a small service called ConAm (Condom Ambulance) that delivers <keyword id="27993" type="UNKNOWN" weightage="60" keywordseo="condoms">condoms</keyword> to students around campus.
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Durex Started A Condom Delivery Service In Dubai

When you watch the World Cup chances are you'll see a few dives, flops, and dramatic falls, and condom company Durex has finally had enough of it.
<a href="https://www.youtube.com/watch?v=BwIQSbfo2_Y">In this new ad,</a> Durex tells you not to fake it, on the soccer field or off it. The hilarious campaign takes melodrama to a new level as a group of men and women get together to play soccer. 
Cue the dramatic opera music and enter the overdramatic players. As soon as the music kicks in the first player jumps high in the air, arching his back and grabbing it in pain. He falls to the ground with a look of pure agony on his face. Oh, and no one was anywhere near him when the "injury" occurred. 
The entire commercial is filled with theatrical falls and extreme dives, making fun of soccer players who try and <a href="http://www.businessinsider.com/gif-flop-fred-brazil-world-cup-croatia-2014-6">oversell a tackle or a fall to draw a penalty</a>. 
Clearly there is more than one meaning to the "Don't Fake It" tagline, but the concept for this spot, <a href="http://www.adweek.com/adfreak/durex-takes-down-flopping-soccer-players-comically-ridiculous-dontfakeit-ad-158369">according to Adweek</a>, comes from a survey conducted by Durex. The survey found that 40 percent of 2,000 men would pick watching a soccer match over being with their partner. 
Here's the full ad:

Durex Makes Fun Of Overly Dramatic Soccer Players In A New Ad

<ul class="summary-list"><li>Starbucks appointed a new chief executive to succeed interim CEO Howard Schultz. </li><li>Laxman Narasimhan will assume the incoming CEO role in October, before fully replacing Schultz next year.</li></ul>Starbucks <a href="https://stories.starbucks.com/press/2022/starbucks-names-laxman-narasimhan-as-next-chief-executive-officer/">appointed a new CEO</a> to replace Howard Schultz, a longtime Starbucks executive who was serving as its interim head. Laxman Narasimhan will start as incoming CEO on October 1, before fully replacing Schultz and joining the Starbucks board of directors in April, the coffee chain announced on Thursday. Schultz will stay on in an advisory capacity through 2023 and remain on the company's board.Narasimhan comes from the multinational consumer goods company Reckitt Benckiser, which makes products including Durex condoms, Clearasil face wash, and Enfamil baby formula. Schultz served as the coffee chain's CEO from 1986 to 2000, from 2008 to 2017, and then again as <a href="https://www.businessinsider.com/starbucks-loses-top-leader-with-no-real-ceo-succession-plan-analysis-2022-3">interim CEO</a> starting in March.

Starbucks names new CEO as longtime executive Howard Schultz steps aside again

Due to the markets being constantly bombarded with new brands day in and out, making an informed choice regarding what to buy has become more strenuous than deciding what shoes would go with a particular outfit. 
 
In this rather overbearing cycle, what makes one brand score over the other is not fancy packaging, difficult-to-pronounce names or its offers, but instead, sealing the deal is ‘effective <a href="http://www.businessinsider.in/Heres-Why-Native-Advertising-Will-Rescue-The-Mobile-Advertising-Industry/articleshow/24710678.cms">advertising</a>.’ 
 
The same run-of-the mill TV advert with big names or half-hearted proclamations in newspapers don’t cut it any longer and the fact that almost all <a href="http://www.businessinsider.in/Series-Decoding-Branding-Vis-Vis-AdvertisingPart-1/articleshow/46173506.cms">brands</a> are yet to come in terms with this revelation is saddening. 
 
As a result, we are left with clichéd ads preaching how spraying a particular brand of deodorant can make you a hero from a zero replete with being rewarded with an army of girls or a mango drink spurring a ‘Can you look as attractive as Katrina Kaif while drinking this?’ debate. 
 
As, Kennith Rosario, a 21-year old consumer, puts it, for any brand to convert an audience into a loyal set of consumers, it needs to communicate well. “Any brand that can successfully get its consumer to interact with it invariably has a much long-lasting relationship with the consumer. One-way communication is as good as no communication.” 
 
And, that precisely explains what <a href="http://www.businessinsider.in/AD-OF-THE-DAY-This-Durex-Commercial-Will-Remind-You-To-Never-Reproduce/articleshow/21668868.cms">Durex</a>, the popular condom brand has being doing since times immemorial. Breaking the traditional definition of ‘<keyword id="35666" type="COMPANY" weightage="80" keywordseo="advertising">advertising</keyword>’, <keyword id="270570" type="COMPANY" weightage="80" keywordseo="Durex">Durex</keyword> is known to go all out to make a point, subtly but sarcastically. 
 
Recently, on the occasion of <a href="http://www.businessinsider.in/Singapore-Airlines-Really-Does-Have-The-Best-Economy-Seats-In-The-World/articleshow/21278374.cms">Singapore’s</a> SG50 celebrations which marked the country’s 50th year of Independence, Durex upped its game by attempting a tongue-in-cheek advertisement which I’m sure no brand or consumer could foresee. 
 
It issued a public apology in a national newspaper claiming responsibility for the declining birth rate in the country and confessing how good their condoms are at what they do. It further went on to urge Singaporeans to focus on ‘making love’ their priority for celebrating SG50 and not use their ridiculously ‘efficient’ products. 
 
According to World Bank data, the average <a href="http://www.businessinsider.in/Birth-rates-and-unemployment-rates-are-closely-related/articleshow/47236835.cms">birth-rate</a> in <keyword id="6356662" type="COUNTRY" weightage="80" keywordseo="Singapore">Singapore</keyword> is 1.2 per woman, almost half of neighbouring Malaysia's birth-rate. It thus asked citizens to embrace prosperity anew in its Golden Jubilee year measured by ‘diapers and baby strollers.’ 
 
 
 
The ad read something like this: 
 
An Apology 
 
To all Singaporeans, Durex would like to humbly apologise. 
Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country's birth rate has been spiraling down at an alarming speed. 
It has now come to our attention that we may in fact be part of the problem. 
Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers. 
But according to our latest research, it is this very confidence that may have hastened the decline of the birth rate. 
We would like to assure the public that this was never our intention. And in light of this new information, we would like to offer our sincerest apologies 
After a process of rigorous self-examination, we now feel compelled to take action. Hence, on August 9, we would urge all committed and loving married couples to forgo our contraceptive products in honour of this year's SG50 celebrations. 
With your help and support, we can rectify this unfortunate situation. 
This is a chance for Singapore to embrace prosperity anew in its Golden Jubilee year. A prosperity not measured in dollars and cents, but in diapers and baby strollers. 
Go ahead, Singapore. Make love your priority this SG50. 
Love, Sex, 
Durex 
 This hilarious advert, laden with witty self-praises immediately went viral, cutting across social networking sites to elicit one common response; sheer disbelief, at how clever the marketing strategy was. Social media immediately deemed it as the 'greatest <keyword id="2148949" type="UNKNOWN" weightage="80" keywordseo="apology-letter">apology letter</keyword> of all time.' 
 
You could almost hear the complaints of the keypads of every laptop, computer and mobile phones being abused to share the brilliance of that ad. 
 
Apart from garnering a lot of laughs, the Durex advertisement was filled with lessons for every other brand trying to conceptualize a marketing strategy. 
 
First and foremost, Durex showed how important it is to piggyback on topical events. The success of this ad could be partly attributed to having the attention and access of the large audience, courtesy Singapore’s 50th year celebrations. 
 
Secondly, it highlighted how advertising doesn’t have to be traditional, in-your-face or boring. The race for advertising space makes it imperative that brands have a novelty factor be it with hilarious copy or out-of-the box execution. 
 
And, lastly the ad gave a testimony to the fact that all it takes for a successful strategy is winning the audience’s approval. 
 
However, this is not the first time Team Durex has had us in splits with their out-of-the-box marketing ideas. Here are some of the previous advertising gems doled out by the brand: 
 
 
When it asked users to celebrate the ‘end of the world’ with it 
 
 
 
When it showed us that size really matters 
 
 
 
When it displayed how seriously it takes the concept of ‘No exits’ 
 
 
 
And, when it got <keyword id="106133" type="PERSON" weightage="80" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> to tell us to #DoTheRex! 
 
 
 
 
Image credit: www.creativeguerillamarketing.com

We're sorry our products are so good: Why Durex emerges as the King of Advertising

<ul class="summary-list"><li>People with a <keyword id="195715" type="PERSON" weightage="60" keywordseo="Latex">latex</keyword> allergy should use polyurethane, polyisoprene, lambskin, or latex-free female condoms.</li><li>Some latex-free condoms need certain lube, like polyisoprene condoms need water-based lube.</li><li>Take care to avoid <keyword id="6355231" type="UNKNOWN" weightage="60" keywordseo="Sex">sex</keyword> toys with latex and keep medication nearby just in case you have a reaction.</li></ul>A latex allergy doesn't have to get in the way of you having a great time in the bedroom. You can still have an amazing sex life with a <a href="https://www.mayoclinic.org/diseases-conditions/latex-allergy/symptoms-causes/syc-20374287" target="_blank" rel="noopener">latex allergy</a> - you just have to be aware of what precautions you need to take and what products you need to use in order to have sex safely. Do I have a latex allergy? If you experience a rash, redness, swelling, or itching around your genitals shortly after using a standard, latex condom, then you may have a latex allergy. The allergic reaction should subside after <a href="https://dermnetnz.org/topics/latex-allergy/#:~:text=Contact%20dermatitis%20from%20latex%20may,the%20rash%20will%20last%20longer." target="_blank" rel="noopener">several days to weeks</a>.Here's what you need to know about latex-free condoms and having safe sex with a latex allergy.<h2>Latex-free condoms</h2>Typical condoms are made of latex, which is a no-go for people with latex allergies. Thankfully, there are a few different options for people with latex allergies. These condoms all have their own unique characteristics. Here are four options safe for you to use.<h3>1. Polyurethane condoms</h3> This type of condom comes with added benefits besides being latex-free: It's even thinner than latex condoms and heats up more rapidly, which can make for a more pleasurable experience during sex, says <a href="http://www.felicelgershmd.com/" target="_blank" rel="noopener">Felice Gersh, MD</a>, OB-GYN and founder/director of the <a href="https://integrativemgi.com/" target="_blank" rel="noopener">Integrative Medical Group of Irvine</a>. They also have no odor. However, there is a downside to polyurethane condoms. Gersh says they may be less effective at protecting against STIs and pregnancy since they are slightly less stretchy, which means they are more prone to tearing and dislocation. You can get a box of six <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.target.com%2Fp%2Ftrojan-supra-non-latex-bareskin-lube-condoms-6ct%2F-%2FA-11197863%23lnk%3Dsametab" target="_blank" rel="noopener">Trojan Supra Non-Latex BareSkin Lube Condoms</a> for $6.99.<h3>2. Polyisoprene condoms</h3>This material is not as thin as polyurethane, so some may find it less desirable. However, they have lower rates of breakage and slippage, Gersh says, which makes them more effective at preventing STIs and pregnancy. You can get a box of 10 <a href="https://www.durexusa.com/products/durex-real-feel-avanti-bare-polyisoprene-non-latex-condoms" target="_blank" rel="noopener">Durex Real Feel Avanti Bare Polyisoprene Non-Latex Condoms</a> for $7.95.<h3>3. Lambskin condoms</h3> Lambskin condoms are a more natural option. They are made from a membrane found inside of lamb.Gersh says they are very comfortable and work well to prevent pregnancies. However, they do not protect against STIs due to microscopic holes in the membrane that may be big enough for certain viruses to pass through. Lambskin condoms are a bit pricier than the others. You can get a box of three <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.target.com%2Fp%2Ftrojan-naturalamb-latex-free-lubricated-condoms-3ct%2F-%2FA-11235051%23lnk%3Dsametab" target="_blank" rel="noopener">Trojan Naturalamb Latex Free Lubricated Condoms</a> for $8.69. <h3>4. Latex-free female condoms</h3>These condoms are typically made out of polyurethane or nitrile and are worn inside of the vagina. They can even be inserted a few hours prior to having sex, if you'd like, says Gersh. Female condoms are effective at reducing the risk of sexually transmitted infections and unwanted pregnancies. But they are also a little pricier. You can get a box of six <a href="https://worldcondoms.com/collections/non-latex-condoms/products/pasante-female-condoms" target="_blank" rel="noopener">Pasante Female Condoms </a>for $10.99.<h2>What lube can I use with non-latex condoms?</h2>There are three main types of lube: water-based, oil-based, and silicone-based. The best type of lube to use with all condoms is water-based lube, says <a href="http://sextherapylongisland.com/about-rosara/">Rosara Torrisi, PhD</a>, a certified sex therapist based in New York. This is because water-based lube is safe to use across the board, meaning it won't erode or react with the condom, regardless of what type of condom you are using. Technically, you can use any type of lube with polyurethane condoms and lambskin condoms. The oil should not break down the material. However, with polyisoprene condoms, you must use water-based lube. Gersh says oil can cause polyisoprene to deteriorate, so you should definitely avoid it.<table><tbody><tr><td> </td><td>Water-based Lube</td><td>Oil-based Lube</td><td>Silicone-based Lube</td></tr><tr><td>Polyurethane condoms</td><td>✅</td><td>✅</td><td>✅</td></tr><tr><td>Polyisoprene condoms</td><td>✅</td><td>❌</td><td>❌</td></tr><tr><td>Lambskin condoms</td><td>✅</td><td>✅</td><td>✅</td></tr><tr><td>Latex-free female condoms</td><td>✅</td><td>✅</td><td>✅</td></tr></tbody></table>"Oil-based lubes break down most condoms and that makes them less effective. Silicone-based lubes are debatable for condom or barrier safety, so if you want to err on the side of caution, stick with water-based lubes," says Torrisi.Torrisi also recommends sticking with high-quality lube. Some of her favorite brands of high quality water-based lubes are Good Clean Love, Sliquid, and Slippery Stuff. "This is better for genital, anal, and oral <keyword id="6354750" type="UNKNOWN" weightage="100" keywordseo="health">health</keyword> as well as keeping the integrity of barriers and toys or aids," says Torrisi.<h2>Safe sex tips if you have a latex allergy</h2>Aside from using latex-free condoms, here are some more safety precautions you should know:<ul><li>Communicate with your partner: Communication is always at the forefront of a healthy sex life. If you have a new partner, be sure to communicate with them and let them know about your latex allergy. This way, you can prepare together and be sure to have the right condoms and lube ready when you need it. </li><li>Stay away from certain ingredients or flavorings: Be careful if you are bringing food into the bedroom or eating beforehand. "Some people with latex allergies are also allergic to certain foods, such as bananas, so staying away from anything with those ingredients or flavorings can be important," says Torrisi. </li><li>Use sex toys with caution: "Some toys might not be your friends, so check the materials your toys are made out of," says Torrisi. You'll want to make sure the toy does not contain latex. </li><li>Take action ASAP: Torrisi says to keep in mind that many allergic reactions get worse over time, so if you start noticing a reaction, do not hesitate to seek medical attention right away. It's better to be safe than sorry. </li><li>Keep meds nearby: Torrisi says if you have a known severe allergy to latex, you should keep your medications nearby at all times. You should also let your partner(s) know when and how to administer the medication in case they need to do it.</li></ul><h2>Insider's takeaway</h2>A latex allergy doesn't have to spoil all the fun. There are several latex-free male and female condoms that you can use for safe sex. If you're not sure which option is best for you, consult a doctor or healthcare provider. <a data-type="601492c8fec9aa4c8b76fa89">10 sex drive myths experts say are toxic and gendered</a><a data-type="604144566a468541440498b3">Why sex therapists swear by sensate focus: The mindful touching technique that enhances your sex life</a><a data-type="5faedd53ce3d692f0117b5dd">5 natural lubes and how to use them</a><a data-type="5faec05b977c4310bf7987d6">5 safety tips to have the best water sex in the shower, hot tub, and elsewhere</a>

How to have safe sex if you have a latex allergy

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Ilya Naymushin/ReutersA participant (L) competes in a regional ice climbing and winter rock climbing championship at the "Stolby" (Rock Pillars) national natural reserve, with the air temperature at about minus 18 degrees Celsius (minus 0.4 degrees Fahrenheit), outside Krasnoyarsk, Siberia, Russia January 14, 2017. Picture taken January 14, 2017.</div></div></div>Stocks hit all-time highs again on Friday.All three major indices hit all-time highs, although retraced some of their gains as the afternoon progressed.Stocks also climbed <a href="http://markets.businessinsider.com/news/stocks/closing-bell-february-9-2017-2017-2-1001739225">on Thursday</a> following US President Donald Trump's announcement that he would release his plan to reform the tax system in the new few weeks.In any case, first up, the scoreboard:<ul><li>Dow: 20,271.92, +99.52, (+0.49%)</li><li>S&amp;P 500: 2,316.23, +8.32, (+0.36%)</li><li>Nasdaq: 5,734.79, +18.44, (+0.32%)</li><li>US 10-year yield: 2.409%, +0.012</li><li>WTI Crude: $53.80 per barrel, +0.80, (+1.51%)</li></ul>1. <a href="http://www.businessinsider.com/daniel-tarullo-resigns-from-federal-reserve-2017-2">Wall Street's top regulator is resigning from the Fed</a>. Daniel Tarullo will resign from the Federal Reserve's Board of Governors on or around April 5, according to a <a href="https://www.federalreserve.gov/newsevents/press/other/20170210a.htm">statement</a> on Friday. President Barack Obama appointed Tarullo in 2009 for a term that would have expired at the end of January 2022. 2. <a href="http://www.businessinsider.com/umich-michigan-consumer-confidence-sentiment-february-10-2017-2017-2">US consumer confidence dropped for the first time since the election</a>. The University of Michigan's survey of consumers showed a drop in expectations for economic growth. The preliminary sentiment index for February slipped from a 12-year high in January to 95.7. It had been forecast at 98, down from 98.5, according to Bloomberg. 3. <a href="http://www.businessinsider.com/canada-jobs-report-february-10-2017-2017-2">Canada's jobs report crushed it, with the labor market adding 48,300 jobs in January, compared to economists' forecasts of a loss of 10,000</a>. "Overall, recent employment data provide further evidence confirming the recovery in the economy from the oil price shock," David Madani, the senior Canada economist at Capital Economics, wrote. "The next big challenge might be Trump's protectionist threats which, if acted on, would be very negative for Canada's small open economy." 4. <a href="http://www.businessinsider.com/obamacare-town-hall-tennessee-diane-black-2017-2">GOP lawmakers got blasted on Obamacare at a town hall</a>. "There are people who have cancer that have that coverage that have to have that coverage to make sure they don't die," one man, Mike Carlson, said. "And you want to take away this coverage and have nothing to replace it with. How can I trust you to do anything that's in our interest at all?"5. <a href="http://www.businessinsider.com/elizabeth-warren-tammy-baldwin-ask-goldman-sachs-influence-on-trump-2017-2">Elizabeth Warren and Tammy Baldwin wrote a letter to Goldman Sachs' CEO asking how much influence Goldman has over Trump</a>. Specifically, Warren and Baldwin are concerned about how much input former and current Goldman Sachs employees have had over recent executive orders to roll back regulations on Wall Street, including the <a href="http://www.businessinsider.com/trump-executive-order-repeal-dodd-frank-fiduciary-rule-2017-2">Dodd-Frank</a> law that regulated banks after the financial crisis.6. <a href="http://www.businessinsider.com/reckitt-benckiser-mead-johnson-deal-fees-robey-warshaw-2017-2">Reckitt Benckiser, the maker of Durex condoms, is buying a baby-formula company - and Wall Street stands to make more than $100 million from the deal</a>. The deal is one of the largest announced this year. 7. <a href="http://www.businessinsider.com/baker-hughes-oil-gas-rig-count-february-10-2017-2017-2">US oil rig count climbs for the 4th straight week</a>. The count of active oil rigs in the US rose again this week, by eight to 591, according to Baker Hughes. ADDITIONALLY:<a href="http://markets.businessinsider.com/news/stocks/binky-chadha-deutsche-bank-sp-500-target-2017-2017-2-1001742209-1001742209">There's a new biggest bull on Wall Street and he thinks stocks could rally 15% this year</a>.<a href="http://markets.businessinsider.com/news/stocks/interview-with-jp-morgans-head-of-us-equities-dubravko-lakos-bujas-2017-2-1001741933-1001741933">JPMorgan's head of US equities on the dollar, market volatility, and where investors should put their money in 2017</a>.<a href="http://www.businessinsider.com/trump-might-have-something-to-do-with-investors-losing-confidence-in-the-fed-2017-2">Investors don't trust the Fed anymore - and Trump might have something to do with it</a>.<a href="http://www.businessinsider.com/state-net-international-migration-map-2017-2">Immigration is adding to population growth in every US state</a>.<a href="http://www.businessinsider.com/fitch-ratings-on-threat-of-trump-economic-policy-2017-2">One of the world's leading credit-rating agencies thinks Trump could be a disaster for the global economy</a>. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/best-highest-paying-jobs-america-2017-2017-1">These are the 10 best highest-paying jobs in America for 2017</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="oyY2U1OTE6I_GTGq-CONWYoLSwQFcBC5" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

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