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How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex referenced a sexual assault scene from Netflix’s Sex Education to market its condoms
Here is why Durex has been asking people to forget condoms
The number one reason why people avoid using condoms is reduced enjoyment
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors
Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles
Pee Safe jumps on The Queen Gambit bandwagon on social media but with a twist
Snapdeal reveals 56% of sale of condoms on its platform comes from Tier III cities and beyond
As compared to last year, there has been a 30% increase in the sale of condoms driven by demand fro…
Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment
The brand is confident that the new offering will help it substantially grow its market presence an…
This Indian startup aims to deliver condoms, lubricants and I-pills at your doorstep under 30 minutes
Condoms on call, thanks to SMS Contraceptive
Here come the brands: Burger King, Durex and others jump on Twitter's 280-character limit news
Twitter announced Tuesday that for the first time in its 11-year history, it will lift th…
Tanya Dua
Meet Laxman Narasimhan, a coffee industry outsider who just took over as CEO of Starbucks
The PepsiCo and Reckitt veteran is taking the reins from interim CEO Howard Schultz as the brand fa…
Avery Hartmans,Nancy Luna
What (not) to do while devising a digital marketing strategy for your business
To build an effective digital marketing strategy, you need to understand 'what to do', and 'what no…
Best of Twitter: Brands that raced up at engagement meters through 2019!
Here are some of the best brand moments on Twitter in 2019
Why good storytelling is the perfect tool to connect and communicate with GenZ
This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…
Mukesh Ambani-led Reliance's Covid-19 response has resonated the most among people as per Twitter and LinkedIn
"When you're facing so much uncertainty, it might seem like the safest thing to do is to stay …
PTI
There may be a worldwide condom shortage as factories are forced to shut down during the coronavirus pandemic
"As vigilance and concern grows around transmission of the coronavirus, we are seeing heightened vi…
Julia Naftulin
The Best Ads Of 2014
Beautiful idea meets brilliant execution in this ad. The story of a stammering stand-up guy was a v…
Adultery Website Is About To Enter China, Where Demand Is Already Huge
A Hong Kong Family Planning Association spokeswoman told AFP: "Infidelity in any form of clandestin…
Aaron Tam, AFP
Manforce Condoms aims to capture 50% market share by 2023
A look at Manforce Condoms' communication journey