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<ul><li>Pee Safe recently announced its female condom Domina. </li><li>While the product is yet to hit the market, Domina has fired a direct shot at its rival Durex for its latest post on The Queen’s Gambit. </li></ul>On this World AIDS Day, Pee Safe announced its first female condom brand named Domina. While the product hasn’t hit the market yet, Pee Safe has smartly started building a voice on social media. In its first-ever social media post after the launch announcement, Pee Safe’s Domina took a dig at its rival Durex. Not very subtly, after Durex posted its creative take on the popular TV series that everyone’s talking about today -- The Queen’s Gambit, Pee Safe tweaked the same creative to remind the world that Queens can wear a condom, too! <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Durex’s post reminded its audience to ‘check’ to make sure they have their guards on before they ‘mate.’ Pee Safe fired back by using Durex’s format as is but with a witty tagline that was a direct dig at Durex. It read, “Prepared to not check, mate” as one doesn’t need to worry about wearing the condom in spur of the moment. Domina can be worn up to 8 hours and it is ‘specially designed for uninterrupted pleasure.’ Pee Safe has tried to make conversation around sexuality and menstruation more inclusive with its social media campaign. In the past, it has represented period blood in its true colour in an industry that still represents period blood with a clinical blue liquid. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> It was also the first brand in India to include <a href="https://www.businessinsider.in/advertising/brands/article/rahosafe-is-the-first-brand-in-india-to-feature-a-man-participating-in-a-conversation-around-menstruation/articleshow/78369807.cms">men </a>in conversation about menstruation. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> What is Domina Domina, pronounced Daw-mina, is Pee Safe’s latest product that is an amalgamation of Condom and Vagina. It aims to target women who ‘don’t like to wait for what they want.’ <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> According to Technavio, the APAC region is set to be the fastest-growing region for female condoms with India and China being the driving forces. The global market size for this product category is approximately 800 million. Pee Safe’s Domina has already started communicating with its consumers to build some buzz around its launch, the product will hit the market in January in 2021.

Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles

<ul><li><keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword>, the makers of <keyword id="6488831" type="LOCATION" weightage="20" keywordseo="Dettol">Dettol</keyword>, <keyword id="270570" type="LOCATION" weightage="20" keywordseo="Durex">Durex</keyword>, Harpic, Lysol and Mortein among many other brands, today announced that it has rebranded as <keyword id="73542" type="COMPANY" weightage="20" keywordseo="Reckitt">Reckitt</keyword>.</li><li>The brand stated that the new brand identity and iconography is more recognizable and is built on the company’s purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.</li><li>The rebrand, including a <keyword id="9372544" type="UNKNOWN" weightage="20" keywordseo="new-visual-identity">new visual identity</keyword>, was created and overseen by <keyword id="498769" type="PERSON" weightage="20" keywordseo="Havas">Havas</keyword>’ branding agency Conran Design Group.</li></ul>British consumer good company Reckitt Benckiser today announced that it has rebranded as Reckitt. The company said that the redevelopment of the corporate identity is a key milestone in the organization’s ongoing journey of <keyword id="470917" type="ENTERTAINMENT" weightage="20" keywordseo="Transformation">transformation</keyword> towards sustainable growth. It stated that the new brand identity and iconography is more recognizable and is built on the company’s purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Speaking about the <keyword id="388333" type="PERSON" weightage="20" keywordseo="rebranding">rebranding</keyword> Miguel Veiga-Pestana, SVP Corporate Affairs &amp; Sustainability, said, "The brand is a visible symbol of our corporate purpose and the change that has been taking place across the business on our journey of transformation. The name reflects the existing widespread usage of Reckitt and is clearer, simpler and more memorable, while retaining positive associations with the company’s heritage." Commenting on the new identity, Jo Osborn, VP Internal Communications and Corporate Brand, added, "From Dettol to Lysol, Nurofen to Durex and Finish to Vanish, we sell more than 20 million of our trusted products to people every day, yet there is less recognition of the company behind those brands. Our new Reckitt identity will better enable us to communicate our corporate purpose to the world, and to do so in a way that is powerful, consistent and impactful." The comprehensive rebrand, including a new visual identity, was created and overseen by Havas’ branding agency Conran Design Group. Rolling out across all of Reckitt’s touchpoints and platforms – internal and external, physical and digital – from today, it comprises: A new name and logo – the R at the heart of the symbol stands for our unity, strength and relentless pursuit, inspired by Reckitt’s purpose to protect, heal and nurture. It denotes Reckitt’s role in the world as a partner and a catalyst for positive transformation. The shell-like quality of the symbol evokes a sense of protection and a reference to the natural world. An evolved colour palette – the highly distinctive and recognisable ‘Energy Pink’ is Reckitt’s primary brand colour, signifying its perpetual energy – while secondary colours reflect its portfolio of products and connection to a cleaner, healthier world. Bespoke typography – a new, bespoke typeface ‘Energy’ is distinctive, accessible and unique to the Reckitt brand. Photography – new photography principles and categories illustrate how everything Reckitt does is connected and has an impact on the world. Authentic, accessible and active imagery will show how change starts with an individual, the tangible impact Reckitt has on people’s lives, the strength of its partnerships and its understanding of a changing world. Commenting on the brand redesign, Thom Newton, CEO, Conran Design Group said: “Reckitt has a compelling story to tell. The new Reckitt brand both reflects its 200-year history and provides an active expression of its purpose and ambition. The opportunity to work with the company to redevelop and launch the new brand was an opportunity we relished.”

Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose

<ul><li>Ad &amp; Media Insider in partnership with <keyword id="1959531" type="COMPANY" weightage="20" keywordseo="Wattpad">Wattpad</keyword>, hosted a 2-part webinar where we brought industry experts to discuss what makes this generation different from others before them, how marketers need to approach them differently, if they want to become a part of their lives.</li><li>The panel was moderated by <keyword id="2998892" type="PERSON" weightage="20" keywordseo="Pooja-Jauhari">Pooja Jauhari</keyword>, CEO, <keyword id="2951846" type="COMPANY" weightage="20" keywordseo="The-Glitch">The Glitch</keyword> and had <keyword id="138476" type="PERSON" weightage="20" keywordseo="Mohit-Joshi">Mohit Joshi</keyword>, CEO, Havas Media Group, <keyword id="10210068" type="PERSON" weightage="20" keywordseo="archana-tiwari-nayudu">Archana Tiwari-Nayudu</keyword>, Director - Content &amp; Communications, upGrad, <keyword id="4970814" type="PERSON" weightage="20" keywordseo="Vikas-Bagaria">Vikas Bagaria</keyword>, Founder, Pee Safe and <keyword id="3747310" type="COMPANY" weightage="20" keywordseo="devashish-sharma">Devashish Sharma</keyword>, Country Manager, Wattpad India as panelists.</li></ul>GenZ, the tech-savvy, digital native generation that is often blamed for having an attention span which is even lesser than that of a goldfish, is also a difficult target group to decode, from a marketing perspective. GenZs are visibly different from previous generations of consumers. True they have shorter attention spans but if they feel a particular kind of content resonates with them, they will stick around, even if it is long-form content. They are also on the lookout for brands that go above and beyond just selling their products. They instantly connect with brands that they feel are socially and environmentally conscious. To find out more about this often difficult-to-please consumer set, Ad &amp; Media Insider in partnership with Wattpad, hosted a 2-part webinar where we brought industry experts to discuss what makes this generation different from others before them, how marketers need to approach them differently, if they want to become a part of their lives. The panel also discussed the role good storytelling plays in ensuring that GenZers like a particular brand. The panel was moderated by Pooja Jauhari, CEO, The Glitch and had Mohit Joshi, CEO, Havas Media Group, Archana Tiwari-Nayudu, Director - Content &amp; Communications, upGrad, Vikas Bagaria, Founder, Pee Safe and Devashish Sharma, Country Manager, Wattpad India as panelists. Millennials vs GenZ – The key differentiators The conversation started with charting out the major differences between GenZ and the preceding generation, Millennials. The textbook definitions of these two generations are anyone born between 1981 and 1996 (ages 23 to 39 in 2020) are millennials whereas people born between 1996 and 2012 are categorized as GenZ. Explaining what he thinks defines GenZ and differentiates them from millennials and other generations before them, Sharma said, “What differentiates GenZ from previous generations is that they are digital and mobile native, they are great at creating content and they are also people who genuinely want to connect on social causes.” Adding to Sharma’s opinion, Joshi said, “GenZ is socially conscious but also very ruthless. When it comes to choosing a brand, they go beyond the functional benefits and look for the social benefits. And you have to be really fast when talking to them because their attention span is abysmal.” “This is a generation that believes in being real and bold,” added Tiwari-Nayudu. On how stories are an important part of engaging with this audience, Sharma said, “Memes to movies, stories can link brands to culture. While in the past, brand jingles used to help consumers connect with brands and build a recall, today things are different. Today memes do the same job. What has changed is, jingles used to be a one-way communication whereas memes are much more participative and that’s what GenZ is looking for,” added Sharma. The importance of consistency in customer experience For this generation, the kind of experience they get while talking to a brand is very important. Therefore, customer and brand experience becomes an important factor when it comes to this set of audience rooting for a brand. Sharing his thought, Bagaria said, “This is a generation that is looking for a solution and not just a product. This is also a generation that is vocal. They will talk to you and they will tell you what they want and the more you talk to them and give them solutions and information, the more they will stick to you.” Relevance and meaningfulness is important for GenZ added Joshi. “If you want to build a brand for this younger generation, it has to be built in alignment with their values and beliefs,” he added. Joshi also gave the example of recent campaigns Havas Media Group had done for Durex including ‘Mutual Climax’ and ‘Durex Jeans’. “These campaigns happened because we listened to the brand’s consumers and created a narrative around that. Today it is all about creating a product which this generation wants. For them, engaging with a product doesn’t make sense unless it’s been made for them. Therefore, successful marketers have to build a product bottoms up,” elaborated Joshi. “Listening to consumers on every touchpoint is extremely important,” added Jauhari. Throwing some light on how a marketer’s approach towards crafting communication is also changing today, Tiwari-Nayudu added, “I am very happy to see that today, everybody is thinking of a pull model rather than a push model. In the pull model, storytelling is at the core of everything you do. You have to connect with the audience in a way that it is immersive and engaging because you want the audience to be a part of your storytelling." Authenticity in storytelling upGrad recently came up with a campaign that showed people in an office kissing a donkey. The campaign took the phase, kissing ass literally and created a campaign around it. And the ad went viral, owing to both the novelty of the story and the way it was told and also because a lot of people related to it. “When we were working on the idea, we had several rounds of discussion to understand how to go about it. We wanted to be real and authentic. What we came up with resonated with the audience. SOo it is very important that you use a language that your audience understands and tell it in a way that they relate to it because they want real stuff,” shared Tiwari-Nayudu. The conversation also steered towards ‘Causevertising’, which is a term used for brands who create communications around a cause. When asked if GenZ believes in cause-vertising, Joshi said, “For GenZ, cause-vertising is a bad word. They are aware of everything so you can’t really fool them. They will see right through you. At Havas, we have come up with a notion of meaningfulness and there are 3 parts to it. When consumers look at a brand, they look at its functional benefits, that is, what are the basic functions of the product. They look at the personal benefits, which means they see how it is helping them personally. Then thirdly, and this is the most important one for GenZ, they look at the collective benefits.” Giving a recent example, Joshi spoke about Baba ka Dhaba and how that initiative was all about meaningfulness. “Once the conversation started, Swiggy and Zomato got into it and added Baba ka Dhaba to their platforms. That’s something that GenZ considers meaningful. It wasn’t cause-vertising but it was meaningful advertising. They are asking what are you as a brand doing for the industry and the community? They also want to see what you’re doing and if you are able to convince them about your authenticity, they will buy your product. In fact, they are ready to pay more for products that have higher collective benefits,” explained Joshi. Bagaria also shone the light on the importance of creating products by listening to your consumers. “Ours is a brand that is by GenZ and for GenZ. We have come up with so many products just by listening to this young generation. Therefore, it is very important to take a bottoms up approach. Listen to your consumers and then create your products. If you do that much, you won’t need to advertise. Your products will sell automatically,” he said. On what a marketer should focus on in the future to be able to connect with this set of audience, Sharma said, “User-generated content is something that works well for GenZ and that is something marketers should look at. Today, its not just about targeting a direct audience but also about giving a push to these creators through whose content you can unlock newer audiences.” Watch the full conversation here: <div type="javascript" title="Facebook" contenttype="Video"><cdata><![CDATA[]]></cdata></div>

Why good storytelling is the perfect tool to connect and communicate with GenZ

Due to the markets being constantly bombarded with new brands day in and out, making an informed choice regarding what to buy has become more strenuous than deciding what shoes would go with a particular outfit. 
 
In this rather overbearing cycle, what makes one brand score over the other is not fancy packaging, difficult-to-pronounce names or its offers, but instead, sealing the deal is ‘effective <a href="http://www.businessinsider.in/Heres-Why-Native-Advertising-Will-Rescue-The-Mobile-Advertising-Industry/articleshow/24710678.cms">advertising</a>.’ 
 
The same run-of-the mill TV advert with big names or half-hearted proclamations in newspapers don’t cut it any longer and the fact that almost all <a href="http://www.businessinsider.in/Series-Decoding-Branding-Vis-Vis-AdvertisingPart-1/articleshow/46173506.cms">brands</a> are yet to come in terms with this revelation is saddening. 
 
As a result, we are left with clichéd ads preaching how spraying a particular brand of deodorant can make you a hero from a zero replete with being rewarded with an army of girls or a mango drink spurring a ‘Can you look as attractive as Katrina Kaif while drinking this?’ debate. 
 
As, Kennith Rosario, a 21-year old consumer, puts it, for any brand to convert an audience into a loyal set of consumers, it needs to communicate well. “Any brand that can successfully get its consumer to interact with it invariably has a much long-lasting relationship with the consumer. One-way communication is as good as no communication.” 
 
And, that precisely explains what <a href="http://www.businessinsider.in/AD-OF-THE-DAY-This-Durex-Commercial-Will-Remind-You-To-Never-Reproduce/articleshow/21668868.cms">Durex</a>, the popular condom brand has being doing since times immemorial. Breaking the traditional definition of ‘<keyword id="35666" type="COMPANY" weightage="80" keywordseo="advertising">advertising</keyword>’, <keyword id="270570" type="COMPANY" weightage="80" keywordseo="Durex">Durex</keyword> is known to go all out to make a point, subtly but sarcastically. 
 
Recently, on the occasion of <a href="http://www.businessinsider.in/Singapore-Airlines-Really-Does-Have-The-Best-Economy-Seats-In-The-World/articleshow/21278374.cms">Singapore’s</a> SG50 celebrations which marked the country’s 50th year of Independence, Durex upped its game by attempting a tongue-in-cheek advertisement which I’m sure no brand or consumer could foresee. 
 
It issued a public apology in a national newspaper claiming responsibility for the declining birth rate in the country and confessing how good their condoms are at what they do. It further went on to urge Singaporeans to focus on ‘making love’ their priority for celebrating SG50 and not use their ridiculously ‘efficient’ products. 
 
According to World Bank data, the average <a href="http://www.businessinsider.in/Birth-rates-and-unemployment-rates-are-closely-related/articleshow/47236835.cms">birth-rate</a> in <keyword id="6356662" type="COUNTRY" weightage="80" keywordseo="Singapore">Singapore</keyword> is 1.2 per woman, almost half of neighbouring Malaysia's birth-rate. It thus asked citizens to embrace prosperity anew in its Golden Jubilee year measured by ‘diapers and baby strollers.’ 
 
 
 
The ad read something like this: 
 
An Apology 
 
To all Singaporeans, Durex would like to humbly apologise. 
Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country's birth rate has been spiraling down at an alarming speed. 
It has now come to our attention that we may in fact be part of the problem. 
Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers. 
But according to our latest research, it is this very confidence that may have hastened the decline of the birth rate. 
We would like to assure the public that this was never our intention. And in light of this new information, we would like to offer our sincerest apologies 
After a process of rigorous self-examination, we now feel compelled to take action. Hence, on August 9, we would urge all committed and loving married couples to forgo our contraceptive products in honour of this year's SG50 celebrations. 
With your help and support, we can rectify this unfortunate situation. 
This is a chance for Singapore to embrace prosperity anew in its Golden Jubilee year. A prosperity not measured in dollars and cents, but in diapers and baby strollers. 
Go ahead, Singapore. Make love your priority this SG50. 
Love, Sex, 
Durex 
 This hilarious advert, laden with witty self-praises immediately went viral, cutting across social networking sites to elicit one common response; sheer disbelief, at how clever the marketing strategy was. Social media immediately deemed it as the 'greatest <keyword id="2148949" type="UNKNOWN" weightage="80" keywordseo="apology-letter">apology letter</keyword> of all time.' 
 
You could almost hear the complaints of the keypads of every laptop, computer and mobile phones being abused to share the brilliance of that ad. 
 
Apart from garnering a lot of laughs, the Durex advertisement was filled with lessons for every other brand trying to conceptualize a marketing strategy. 
 
First and foremost, Durex showed how important it is to piggyback on topical events. The success of this ad could be partly attributed to having the attention and access of the large audience, courtesy Singapore’s 50th year celebrations. 
 
Secondly, it highlighted how advertising doesn’t have to be traditional, in-your-face or boring. The race for advertising space makes it imperative that brands have a novelty factor be it with hilarious copy or out-of-the box execution. 
 
And, lastly the ad gave a testimony to the fact that all it takes for a successful strategy is winning the audience’s approval. 
 
However, this is not the first time Team Durex has had us in splits with their out-of-the-box marketing ideas. Here are some of the previous advertising gems doled out by the brand: 
 
 
When it asked users to celebrate the ‘end of the world’ with it 
 
 
 
When it showed us that size really matters 
 
 
 
When it displayed how seriously it takes the concept of ‘No exits’ 
 
 
 
And, when it got <keyword id="106133" type="PERSON" weightage="80" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> to tell us to #DoTheRex! 
 
 
 
 
Image credit: www.creativeguerillamarketing.com

We're sorry our products are so good: Why Durex emerges as the King of Advertising

<ul><li>In today's hyper-connected world, having a sound digital marketing strategy can help your brand grow by leaps and bounds.</li><li><keyword id="6303249" type="UNKNOWN" weightage="20" keywordseo="Agam-Chaudhary">Agam Chaudhary</keyword>, CMO, <keyword id="6303250" type="UNKNOWN" weightage="20" keywordseo="Digitalabs">Digitalabs</keyword> (A division of <keyword id="2911687" type="PERSON" weightage="20" keywordseo="Laqshya-Media-Group">Laqshya Media Group</keyword>) helps us understand a few things that marketers should take care of while working on <keyword id="2039693" type="PERSON" weightage="20" keywordseo="Digital-campaigns">digital campaigns</keyword>.</li></ul>Marketing takes a day to learn and a lifetime to master- <keyword id="248225" type="PERSON" weightage="20" keywordseo="Philip-Kotler">Philip Kotler</keyword>, American marketing author In the era of Yays Or Nays, digital marketing is the magic wand you need to make your business, flourish. There are no two ways about it. But if you don’t have a robust and thoughtful digital marketing strategy in place, it won’t yield any effective results. Now, to build an effective digital marketing strategy for your business, you need to understand 'what to do' and 'what not to do', even more. The best practices are constantly evolving in this field. You as a digital marketer should not only relish the latest trends but also carefully implement them to your business tactics, as and when needed. So, along with learning the opportunities, you need to learn about the pitfalls as well. The first and foremost step in grasping the trends and thus developing a cool strategy is to understand the fact, that not all content needs to be shared on all the social channels. Every social platform has its own set of audience. And they have their own set of expectations and demands. (Source: The Pixel) Twitter is a platform for influencers/ people with strong opinions on trending topics whereas Facebook is more of a casual platform for mass. Instagram is a chick platform whereas LinkedIn is strictly professional. Let’s have a quick look at the chart for a clear understanding <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Platform </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Demographics </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Best For </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Suitable Content-Type </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Downside </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Facebook </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">310 million India is the biggest user Age: 15-55 Maximum Female </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Building brand loyalty </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Videos/ GIFs, curated content and long post formats </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> Reach depends on budget and geographical targeting. Highly mixed and scattered. </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Instagram </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">120 million India is the 2nd largest user Age: 16-35 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Lead generation for retail, art, lifestyle, food, entertainment, health, fitness and beauty businesses (B2C) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">High-res photos, quotes, innovative stories, videos (short formats) and IGTV videos </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Images and videos only. Limited reach. Influencer-driven </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">LinkedIn </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">71 million India is the 2nd biggest user Age: 25-55 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Business development and networking. B2B businesses </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Job updates, company news, professional and informative content, blogs, features, long-format videos </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> Fewer interactions and shareability </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">YouTube </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">265 million India is the biggest user All ages </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Brand launch, awareness and promotion. Service industry </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Videos (all formats), live streaming, bumper ads </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> Video only. Resource intensive </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Twitter </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">18.9 million India is the 3rd biggest user Age: 18- 35 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">News, trends, discussions, tactical posting and PR </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">News, blog posts, features, polls, short-format videos, contests and GIFs </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">140 characters or less </td></tr></tbody></table> (Source: Statista and Sprout Social) Once you decide on what to post and how to market on each social media platform, you need to focus on the craft of your content. To craft a bang-on campaign, you need to look for consumer insights and build the communication narrative accordingly. The communication (language + treatment + messaging) should directly hit their emotions. It should give consumers a solution to their problems. It should satiate their need. Remember, the #ComeTogether campaign by Durex? <a href="https://youtu.be/q74NsOsVIC4">https://youtu.be/q74NsOsVIC4</a> The campaign aimed at creating awareness about orgasm inequality by initiating a healthy and open conversation on culture and science behind the fact that 'sex is great when you #ComeTogether'. The insight behind the campaign:- As per the Global Sex Survey conducted by Durex in 2017, nearly 70% of women in India don’t orgasm every time they have sex. Durex leveraged organic engagement on tactical platforms like Twitter, Facebook and Instagram to conduct hashtag led conversations; involved female content creators, influencers, and advocates to convey the desired message effectively; and parallelly redirecting consumers from social channels to e-commerce platforms like Amazon to drive the sales of the inventory. The campaign was a big hit and garnered millions of views, huge engagement, high reach, killer impressions, and conversions. The overall campaign had 5 different hashtags and different phases. #OrgasmInequality <ul><li>Reach: 11 Mn+ </li><li>Impression: 24Mn+ </li><li>Engagement: 55,000+ </li><li>Users: 3000+ </li><li>Conversations: 7800+ </li></ul> #IFakedItToo <ul><li>Reach: 4 Mn+ </li><li>Impression: 9 Mn+ </li><li>Engagement: 178000+ </li><li>Users: 800+ </li><li>Conversations: 3600+ </li></ul> #FakeOrgasm <ul><li>Reach: 2 Mn+ </li><li>Impression: 4 Mn+ </li><li>Engagement: 185000+ </li><li>Users: 400+ </li><li>Conversations: 1300+ </li></ul>#OrgasmsDecodedWithPoojaBedi <ul><li>Reach: 2.5 Mn+ </li><li>Impression: 12 Mn+ </li><li>Engagement: 700+ </li><li>Users: 700+ </li><li>Conversations: 6000+</li></ul> #DurexMutualClimax <ul><li>Reach: 7.1 Mn+ </li><li>Impression: 30 Mn+ </li><li>Engagement: 1900+ </li><li>Users: 1900+ </li><li>Conversations: 14000+ </li></ul>Phases Phase 1: #OrgasmInequality - Durex India shared a statistic around Orgasm Inequality to ignite a debate around the same while roping in many female influencers Phase 2: #FakeOrgasm - Pooja Bedi addressed the issue and engaged the audience to make them share their personal stories and experiences Phase 3: #OrgasmsDecodedWithPoojaBedi, LIVE interaction with Pooja Bedi to validate the issue and t provide logical solutions Phase 4: #DurexMutualClimax - Finally, the product Launch - Durex Mutual Climax Condoms on social and e-commerce platforms To sum it up, I would like to suggest that to devise an impactful digital marketing strategy for your brand/ business, ask yourself a few questions <ul><li>What are your digital marketing objectives? </li><li>What digital platforms are your TG using? </li><li>What digital channels are your competitors using? </li><li>What kind of content you want to create for your brand?</li></ul>Last but not the least, follow a roadmap <ul><li>Research and insight</li><li>Planning the communication</li><li>Crafting the campaign</li><li>Deciding on the social platforms and content formats</li><li>TG and geographical areas</li><li>Driving sales on e-commerce platforms</li></ul>Look for your business needs and objectives and don’t just follow the herd blindly! - This column has been authored by Agam Chaudhary, CMO, Digitalabs (A division of Laqshya Media Group).

What (not) to do while devising a digital marketing strategy for your business

<ul><li>Twitter has released its list of brand moments that garnered the most attention in India in 2019. </li><li>From OnePlus to Durex, here are the brands that made the cut. </li></ul>In 2019, people on Twitter connected, campaigned, learned, debated, and had conversations. They came to share opinions and see other points of view. Amongst others, brands made the most of this medium. Brands across sectors rolled out innovative campaigns to keep up with current trends, connecting with Twitter’s audiences at the right time. To commemorate these key moments, Twitter has released a list of brand moments that garnered the most attention in India in 2019. From launches and promotions, to connecting with what’s happening, Twitter’s varied formats cater to every brand’s needs, and align methods with the brand’s messaging to deliver customised campaigns. As the year comes to a close, we take a look at some of the best <keyword id="3204197" type="PERSON" weightage="20" keywordseo="Brands-on-twitter">brands on Twitter</keyword> and how they stood out in their respective categories: Best Purpose Driven Brand: OnePlus India’s ‘Plant a Tree with #OxygenOS’ This year, brands took a stand on causes. OnePlus India celebrated 1500 days of its operating system, #OxygenOS, the lifeline behind the smartphone brand, and tied the idea to an important cause. OnePlus India partnered with WWF and utilised Twitter’s ‘First View’, feature with a conversation card. This card prompted audiences to Tweet with #OxygenOS, encouraged by the promise that the brand would plant a tree for every Tweet. Each Tweet also initiated an auto-response that was the brand’s way of expressing gratitude towards those who engaged with the campaign. The campaign was activated across key airports in India and showcased real-time Tweet counts, along with dynamic user appreciation Tweets. By the end of 13th September - the day of the campaign, 27,333 Tweets were recorded, with as many trees being planted by OnePlus India. The campaign resulted in a 15x rise in daily conversations for the brand, making OnePlus India’s Oxygen campaign the Best Purpose Driven brand of the year on Twitter. 
	
	<div type="twitter" handle="OnePlus_IN" handlename="OnePlus India" image="http://pbs.twimg.com/profile_images/1173553601987235840/M1Ah6s-E_normal.jpg" favoritecount="13283" retweetcount="2823" status="Here's celebrating what breathes life in this world &amp; into our products🌱 Join us as we team up with @wwfindia to c… https://t.co/GkKxQd1JQw" createdat="1568313000000" id="1172215800566112256"></div>





 Best Connection to Culture: Uber India’s #LoveMovesForward Following the Supreme Court’s landmark judgement that struck down #Article377, Twitter was buzzing with discussions about the LGBTQ+ community. Uber India started a movement #LoveMovesForward to encourage these conversations. The brand wanted to support the movement on a day that has always stood for love i.e. Valentine's day. To honour that all love is true love, Uber India petitioned The Unicode Consortium - a non-profit organisation that develops emojis, through Change.org India to create a unique ‘Pride Heart Emoji’ The pride emoji petition received 34,348 signatures, #LoveMovesForward received a 65% net positive sentiment increase. Through the campaign, Uber India aligned with a massive cultural revolution that stirred youth across India, winning the campaign this year’s Best Connection to Culture. 
	
	<div type="twitter" handle="Uber_India" handlename="Uber India" image="http://pbs.twimg.com/profile_images/1145570081725800448/2XcVUx6q_normal.png" favoritecount="7" retweetcount="2" status="@ChangeOrg_India @gatesfoundation @changeorgfound @INBreakthrough @Haiyya_Act @Jhatkaa @IndiaMeToo @Chinmayi… https://t.co/GgdbDJfKGv" createdat="1551862983000" id="1103219429339361280"></div>





 Best Pre-Launch Tease: Amazon Prime Video’ #TheFamilyMan Amazon Prime Video launched a campaign to announce their original show, #TheFamilyMan to drive anticipation towards the launch of the teaser. Two product propositions were utilised to create buzz. An automated solution was created which enabled people who engaged with a Tweet by Manoj Bajpayee, the lead actor, to unlock the show’s trailer before its release date. A customised emoji was designed based on the lead character who played the dual role of a family man and that of a spy. The unique emoji revealed the character’s second personality once the Twitter app was switched to Dark Mode. The campaign resulted in 1.3 million video views and 17,000 opt-ins for reminders of the trailer launch, successfully conveying the message of the show while delivering strong results. 
	
	<div type="twitter" handle="PrimeVideoIN" handlename="amazon prime video IN" image="http://pbs.twimg.com/profile_images/1198899881940672513/-NEvhd4u_normal.jpg" favoritecount="17638" retweetcount="2478" status="Q: what will it take to watch #TheFamilyMan trailer before the rest of the world watches it? A: ❤️ or 🔁 this tweet… https://t.co/GtWXoMJ5UW" createdat="1567503518000" id="1168820590074970113"></div>





 Best Product Launch: MG Motor India’s MG ZS EV with #ChangeWhatYouCan Earlier in the year, Morris Garages successfully launched the brand in the Indian market positioning themselves as a technology company rather than an ordinary automobile manufacturer. In line with this, the MG ZS EV was the perfect product that the brand could introduce in the Indian automobile market. Given the conversations and intrigue around electric vehicles in India, MG Motor India kicked-off the campaign with the message #ChangeWhatYouCan. The aim was to leverage discussions on Twitter to build their clout as a company for electric vehicles. While urging people to do their bit for the environment by opting for electric vehicles, the brand busted myths about electric vehicles through a string of media polls on the platform. This was followed by a series of videos which included an interview with Rajeev Chaba, the President and MD of MG Motor India , which broke on Twitter first and then went on TV. The promoted trend #ChangeWhatYouCan received a 36% increase over the average trend impressions for the category. As a result, MG Motor India dominated electronic vehicle conversations on Twitter this year. 
	
	<div type="twitter" handle="MGMotorIn" handlename="Morris Garages India" image="http://pbs.twimg.com/profile_images/1133037397183086592/jVJFYeEF_normal.jpg" favoritecount="2045" retweetcount="296" status="Not having enough range in an EV will stop people from adopting it? 🔌 #ChangeWhatYouCan" createdat="1575266829000" id="1201382274140389376"></div>





 Best Brand Launch: Kia Motors’ #GamesofInspirations Kia Motors catapulted itself to the mainstream auto brands conversations on Twitter by bringing #ThePowerToSurprise to the platform. The brand leveraged its fictional characters of Meerkat and Designer Johnny, and waged a mock war between them to bring to people the #GamesofInspirations. The brand aimed focussed on its great design, and had fun while doing it, rewarding people for their creative engagement. To further popularise the brand, Kia onboarded Tiger Shroff. As #TeamTiger and #TeamMeerkat built excitement on the platform for the launch, Kia kept the momentum alive by engaging other media partners in their folds.In addition to this, Kia Motors cemented its position as a master of topical moments as it kept conversations going around Engineer's day, Suits, Game of Thrones, Wonder Woman and the likes. 
	
	<div type="twitter" handle="Meerkat_me" handlename="Meerkat" image="http://pbs.twimg.com/profile_images/1138405002307887104/Zg9oW5tI_normal.png" favoritecount="17" retweetcount="1" status="Hey @KiaMotorsIN bought this expensive gift for @_DesignerJohnny from London 🥺 but he won’t take it 😭. Please tell… https://t.co/eSslfDVlsA" createdat="1558266526000" id="1130077835979177990"></div>





 
	
	<div type="twitter" handle="KiaMotorsIN" handlename="Kia Motors India" image="http://pbs.twimg.com/profile_images/943371262398566401/JouD7a6T_normal.jpg" favoritecount="759" retweetcount="103" status="When simple straight lines get turned into a Masterpiece, you see Kia’s Power to Surprise. Are you ready for Kia?… https://t.co/pv2YeXJ6vs" createdat="1545974414000" id="1078520979041718272"></div>





 Best Short Form Content: Google India Google India made the most out of the short-format video this year, owning Twitter video. The brand leveraged topical moments to its advantage by creating short videos and GIFs while keeping its product at the core of its communication. The videos were creatively designed to keep the viewer engaged, keeping Twitter’s best practices in mind, and were also receptive to the brand’s message. 
	
	<div type="twitter" handle="GoogleIndia" handlename="Google India" image="http://pbs.twimg.com/profile_images/1046660453970202625/q_urJHzt_normal.jpg" favoritecount="140" retweetcount="15" status="Can’t wait for the next match? 🏏 Just ask your Google Assistant for the latest schedule, stats, standings and more.… https://t.co/a2MuSAqk3P" createdat="1560492075000" id="1139412465119219713"></div>





 
	
	<div type="twitter" handle="GoogleIndia" handlename="Google India" image="http://pbs.twimg.com/profile_images/1046660453970202625/q_urJHzt_normal.jpg" favoritecount="142" retweetcount="16" status="Taking us through five decades of LGBTQ+ history, today’s #GoogleDoodle marks the celebration of 50 years of Pride… https://t.co/otSCahhWMo" createdat="1559624493000" id="1135773561375739904"></div>





 Best Brand Voice: Durex India Durex India made the most of Twitter’s conversational nature with its own unique voice which perfectly suited their product - playful and flirtatious. Durex India did this by participating in topical conversations through memes and Tweeting contextual images. The brand mastered the art of puns with innuendo that kept audiences constantly engaged, making the account a creative, unique follow. 
	
	<div type="twitter" handle="DurexIndia" handlename="Durex India" image="http://pbs.twimg.com/profile_images/1146619810039549952/CPC5rMbJ_normal.jpg" favoritecount="4683" retweetcount="617" status="India has chosen its favourite! And it's the exciting Bubblegum flavour! #BlowUpTheBubble. So, how about we make b… https://t.co/bkTxXV028M" createdat="1573541648000" id="1194146342374801408"></div>





 
	
	<div type="twitter" handle="DurexIndia" handlename="Durex India" image="http://pbs.twimg.com/profile_images/1146619810039549952/CPC5rMbJ_normal.jpg" favoritecount="110" retweetcount="11" status="From 0 to 💯 with Durex Mutual Climax Condoms! To get your pack, click on https://t.co/Zxm4JtVXsc. You’re welcome 😉.… https://t.co/1imHEYnG1A" createdat="1561461953000" id="1143480427123884033"></div>





 Best Use of Live Streaming: Cisco India #YouMakePossible This year, Cisco Systems India made the most of going live on Twitter. The feature gave the brand an opportunity to speak to their key audiences including BDMs, CTOs, CEOs at scale, keeping them updated with Cisco's latest technology and products. The success rate of the feature ensured a place in nearly every launch by the brand. The live stream video of Cisco’s event, #CiscoConnectBangalore, which propagated the brand’s messaging of #YouMakePossible, garnered a record 51k video views, with an 18% video view rate in 1.5 hours only. 
	
	<div type="twitter" handle="cisco_in" handlename="Cisco Systems India" image="http://pbs.twimg.com/profile_images/877385547370475520/CCBRiqHQ_normal.jpg" favoritecount="307" retweetcount="47" status="Cisco Connect Bangalore brings you a platform to experience the power of technology. Join live as we help you in le… https://t.co/HjYoNZNCqU" createdat="1574649000000" id="1198790912559566849"></div>





 Best Use of Creators: Spotify India’s ‘There’s a playlist for that’ Spotify launched in India as a music listening app with over 3 billion playlists this year. The brand wanted to establish music’s connection with every expression or moment. Identifying moments from every-day lives, Spotify India designed playlists for various situations and told people, “There’s a Playlist for that”. The brand generated participation on the Twitter timeline by seeding situations and hyper-local interests to initiate conversations with audiences. The brand also engaged with their target consumer base by participating in real time and relatable exchanges as they happened in the moment. Spotify India travelled across timelines as it looped in influential creators on the platform, connecting multiple moments and expressions to music, with a playlist for everything! 
	
	<div type="twitter" handle="VarunmThakur" handlename="Varun Thakur" image="http://pbs.twimg.com/profile_images/1048214812138909697/sE1BYWAi_normal.jpg" favoritecount="140" retweetcount="5" status="Me: Trying to come up with a killer punch line @SpotifyIndia: There's a playlist for that #SpotifyIndia" createdat="1554739152000" id="1115282955193053184"></div>





 
	
	<div type="twitter" handle="sapanv" handlename="Sapan Verma" image="http://pbs.twimg.com/profile_images/1172402203404824577/QS8J-nVO_normal.jpg" favoritecount="210" retweetcount="9" status="Me: *Thinking of a joke that offends no one* @SpotifyIndia: There's a playlist for that #SpotifyIndia" createdat="1554737136000" id="1115274501669969921"></div>

Best of Twitter: Brands that raced up at engagement meters through 2019!

<ul class="summary-list"><li>People with a <keyword id="195715" type="PERSON" weightage="60" keywordseo="Latex">latex</keyword> allergy should use polyurethane, polyisoprene, lambskin, or latex-free female condoms.</li><li>Some latex-free condoms need certain lube, like polyisoprene condoms need water-based lube.</li><li>Take care to avoid <keyword id="6355231" type="UNKNOWN" weightage="60" keywordseo="Sex">sex</keyword> toys with latex and keep medication nearby just in case you have a reaction.</li></ul>A latex allergy doesn't have to get in the way of you having a great time in the bedroom. You can still have an amazing sex life with a <a href="https://www.mayoclinic.org/diseases-conditions/latex-allergy/symptoms-causes/syc-20374287" target="_blank" rel="noopener">latex allergy</a> - you just have to be aware of what precautions you need to take and what products you need to use in order to have sex safely. Do I have a latex allergy? If you experience a rash, redness, swelling, or itching around your genitals shortly after using a standard, latex condom, then you may have a latex allergy. The allergic reaction should subside after <a href="https://dermnetnz.org/topics/latex-allergy/#:~:text=Contact%20dermatitis%20from%20latex%20may,the%20rash%20will%20last%20longer." target="_blank" rel="noopener">several days to weeks</a>.Here's what you need to know about latex-free condoms and having safe sex with a latex allergy.<h2>Latex-free condoms</h2>Typical condoms are made of latex, which is a no-go for people with latex allergies. Thankfully, there are a few different options for people with latex allergies. These condoms all have their own unique characteristics. Here are four options safe for you to use.<h3>1. Polyurethane condoms</h3> This type of condom comes with added benefits besides being latex-free: It's even thinner than latex condoms and heats up more rapidly, which can make for a more pleasurable experience during sex, says <a href="http://www.felicelgershmd.com/" target="_blank" rel="noopener">Felice Gersh, MD</a>, OB-GYN and founder/director of the <a href="https://integrativemgi.com/" target="_blank" rel="noopener">Integrative Medical Group of Irvine</a>. They also have no odor. However, there is a downside to polyurethane condoms. Gersh says they may be less effective at protecting against STIs and pregnancy since they are slightly less stretchy, which means they are more prone to tearing and dislocation. You can get a box of six <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.target.com%2Fp%2Ftrojan-supra-non-latex-bareskin-lube-condoms-6ct%2F-%2FA-11197863%23lnk%3Dsametab" target="_blank" rel="noopener">Trojan Supra Non-Latex BareSkin Lube Condoms</a> for $6.99.<h3>2. Polyisoprene condoms</h3>This material is not as thin as polyurethane, so some may find it less desirable. However, they have lower rates of breakage and slippage, Gersh says, which makes them more effective at preventing STIs and pregnancy. You can get a box of 10 <a href="https://www.durexusa.com/products/durex-real-feel-avanti-bare-polyisoprene-non-latex-condoms" target="_blank" rel="noopener">Durex Real Feel Avanti Bare Polyisoprene Non-Latex Condoms</a> for $7.95.<h3>3. Lambskin condoms</h3> Lambskin condoms are a more natural option. They are made from a membrane found inside of lamb.Gersh says they are very comfortable and work well to prevent pregnancies. However, they do not protect against STIs due to microscopic holes in the membrane that may be big enough for certain viruses to pass through. Lambskin condoms are a bit pricier than the others. You can get a box of three <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.target.com%2Fp%2Ftrojan-naturalamb-latex-free-lubricated-condoms-3ct%2F-%2FA-11235051%23lnk%3Dsametab" target="_blank" rel="noopener">Trojan Naturalamb Latex Free Lubricated Condoms</a> for $8.69. <h3>4. Latex-free female condoms</h3>These condoms are typically made out of polyurethane or nitrile and are worn inside of the vagina. They can even be inserted a few hours prior to having sex, if you'd like, says Gersh. Female condoms are effective at reducing the risk of sexually transmitted infections and unwanted pregnancies. But they are also a little pricier. You can get a box of six <a href="https://worldcondoms.com/collections/non-latex-condoms/products/pasante-female-condoms" target="_blank" rel="noopener">Pasante Female Condoms </a>for $10.99.<h2>What lube can I use with non-latex condoms?</h2>There are three main types of lube: water-based, oil-based, and silicone-based. The best type of lube to use with all condoms is water-based lube, says <a href="http://sextherapylongisland.com/about-rosara/">Rosara Torrisi, PhD</a>, a certified sex therapist based in New York. This is because water-based lube is safe to use across the board, meaning it won't erode or react with the condom, regardless of what type of condom you are using. Technically, you can use any type of lube with polyurethane condoms and lambskin condoms. The oil should not break down the material. However, with polyisoprene condoms, you must use water-based lube. Gersh says oil can cause polyisoprene to deteriorate, so you should definitely avoid it.<table><tbody><tr><td> </td><td>Water-based Lube</td><td>Oil-based Lube</td><td>Silicone-based Lube</td></tr><tr><td>Polyurethane condoms</td><td>✅</td><td>✅</td><td>✅</td></tr><tr><td>Polyisoprene condoms</td><td>✅</td><td>❌</td><td>❌</td></tr><tr><td>Lambskin condoms</td><td>✅</td><td>✅</td><td>✅</td></tr><tr><td>Latex-free female condoms</td><td>✅</td><td>✅</td><td>✅</td></tr></tbody></table>"Oil-based lubes break down most condoms and that makes them less effective. Silicone-based lubes are debatable for condom or barrier safety, so if you want to err on the side of caution, stick with water-based lubes," says Torrisi.Torrisi also recommends sticking with high-quality lube. Some of her favorite brands of high quality water-based lubes are Good Clean Love, Sliquid, and Slippery Stuff. "This is better for genital, anal, and oral <keyword id="6354750" type="UNKNOWN" weightage="100" keywordseo="health">health</keyword> as well as keeping the integrity of barriers and toys or aids," says Torrisi.<h2>Safe sex tips if you have a latex allergy</h2>Aside from using latex-free condoms, here are some more safety precautions you should know:<ul><li>Communicate with your partner: Communication is always at the forefront of a healthy sex life. If you have a new partner, be sure to communicate with them and let them know about your latex allergy. This way, you can prepare together and be sure to have the right condoms and lube ready when you need it. </li><li>Stay away from certain ingredients or flavorings: Be careful if you are bringing food into the bedroom or eating beforehand. "Some people with latex allergies are also allergic to certain foods, such as bananas, so staying away from anything with those ingredients or flavorings can be important," says Torrisi. </li><li>Use sex toys with caution: "Some toys might not be your friends, so check the materials your toys are made out of," says Torrisi. You'll want to make sure the toy does not contain latex. </li><li>Take action ASAP: Torrisi says to keep in mind that many allergic reactions get worse over time, so if you start noticing a reaction, do not hesitate to seek medical attention right away. It's better to be safe than sorry. </li><li>Keep meds nearby: Torrisi says if you have a known severe allergy to latex, you should keep your medications nearby at all times. You should also let your partner(s) know when and how to administer the medication in case they need to do it.</li></ul><h2>Insider's takeaway</h2>A latex allergy doesn't have to spoil all the fun. There are several latex-free male and female condoms that you can use for safe sex. If you're not sure which option is best for you, consult a doctor or healthcare provider. <a data-type="601492c8fec9aa4c8b76fa89">10 sex drive myths experts say are toxic and gendered</a><a data-type="604144566a468541440498b3">Why sex therapists swear by sensate focus: The mindful touching technique that enhances your sex life</a><a data-type="5faedd53ce3d692f0117b5dd">5 natural lubes and how to use them</a><a data-type="5faec05b977c4310bf7987d6">5 safety tips to have the best water sex in the shower, hot tub, and elsewhere</a>

How to have safe sex if you have a latex allergy

<ul class="summary-list"><li>The deadly coronavirus in Wuhan, China, has <a href="https://www.businessinsider.com/china-virus-everything-we-know-deadly-2019-ncov-wuhan-spread-2020-1">killed more than 630 people and infected nearly 31,000</a>.</li><li>On January 23, authorities in Wuhan <a href="https://www.businessinsider.com/photos-wuhan-lockdown-amid-coronavirus-outbreak-road-rail-air-shut-2020-1">shut down the city's public transportation</a>, including buses, trains, ferries, and the airport.</li><li><a href="https://www.businessinsider.com/china-wuhan-coronavirus-quarantine-extended-cities-cut-off-2020-1?r=US&amp;IR=T">Quarantine orders</a> were extended to 15 other cities soon after, leaving about 50 million people on lockdown.</li><li>Residents in Wuhan and other cities are turning to social media to cope with the challenges - and boredom - of life under lockdown. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Chinese citizens are finding interesting ways to occupy their time under quarantine due to the deadly coronavirus. On January 23, authorities in Wuhan, China, <a href="https://www.businessinsider.com/photos-wuhan-lockdown-amid-coronavirus-outbreak-road-rail-air-shut-2020-1">shut down the city's public transportation</a>, including buses, trains, ferries, and the airport. <a href="https://www.businessinsider.com/china-wuhan-coronavirus-quarantine-extended-cities-cut-off-2020-1?r=US&amp;IR=T">Quarantine orders</a> were extended to 15 other cities soon after, leaving about 50 million people on lockdown. Stories have emerged from these cities of <a href="https://www.washingtonpost.com/world/2020/02/03/chinese-hospital-built-10-days-combat-coronavirus/">overcrowded hospitals</a> and <a href="https://www.businessinsider.com/no-food-crowded-hospitals-wuhan-first-week-in-coronavirus-quarantine-2020-1">empty supermarket shelves</a>. As of Friday local time, the virus has <a href="https://www.businessinsider.com/china-virus-everything-we-know-deadly-2019-ncov-wuhan-spread-2020-1">killed more than 630 people and infected nearly 31,000</a>.<a href="https://www.businessinsider.com/airlines-canceling-changing-flights-to-china-amid-coronavirus-fears-2020-1">At least 73 airlines canceled flights to China</a> amid fears of spreading the virus, leaving many people stranded. Despite the grim circumstances, residents in Wuhan and other cities on lockdown are coping with humor. According to <a href="https://www.whatsonweibo.com/the-coronavirus-on-chinese-social-media-the-trending-topics-in-times-of-the-2019-ncov-crisis/">What's on Weibo</a>, an independent news site that monitors social trends in China, memes and videos making light of the deadly viral outbreak began spreading on Chinese social media from late January. Manya Koetse, editor-in-chief at What's on Weibo, posted several examples of the comedic content circulating the Chinese web under lockdown. Some people poked fun at the <a href="https://www.businessinsider.com/wuhan-coronavirus-mask-shortage-causing-price-increase-2020-1">lack of medical masks</a> used to prevent the spread of the illness by posting alternative protective gear, including inflatable costumes. Videos and photos showed people using sanitary pads, bras, <a href="https://nypost.com/2020/01/30/chinese-citizens-create-makeshift-coronavirus-masks-from-fruit-bras">and even fruit</a> to protect their faces from the spread of disease.Other users posted videos illustrating the lack of activity in the streets of their cities. One photo that went viral on WeChat purported to show grocery store shelves in Beijing that stock condoms rendered empty as residents find ways to pass the time. According to the <a href="https://www.scmp.com/news/china/society/article/3048129/life-time-coronavirus-how-wuhan-made-it-through-week-lockdown">South China Morning Post</a>, users of the Chinese social media messaging app WeChat created a group of around 200 users dedicated to those looking for love under lockdown. "The majority of the Chinese population are now staying at home with no work to do and no banquets or gatherings to go to," Kecheng Fang, assistant professor at the School of Journalism and Communication of the Chinese University of Hong Kong, told <a href="https://www.scmp.com/news/china/society/article/3048526/chinese-locked-down-coronavirus-epicentre-wuhan-fight-despair">SCMP</a>. "I think that's an important factor driving the circulation of humorous posts.

Chinese citizens under coronavirus lockdown are making memes to cope with the boredom

If 2014's efforts were anything to go by, we think we're living in a golden era for advertising. There were plenty of <keyword id="45464" type="ORGANIZATION" weightage="20" keywordseo="ADS">ads</keyword> that got noticed and made agencies beat the trumpet and clients proud. 
 
 We, at Business Insider India, asked four top advertising honchos which were the <keyword id="857703" type="UNKNOWN" weightage="20" keywordseo="best-ads">best ads</keyword> of the year 2014, and this is what they had to share. 
 
Rajiv Rao, National Creative Director, Ogilvy &amp; Mather 
 1. <keyword id="735213" type="ORGANIZATION" weightage="20" keywordseo="Nescafe">Nescafe</keyword>: Stammering Stand-up Comedian 
 
Beautiful idea meets brilliant execution in this ad. The story of a stammering stand-up guy was a very unique and endearing. People immediately warmed up to it and felt the need to go beyond clicking the Like button. It was shared and talked about. In this day and age, amongst a hundred ads that crowd our television and social media pages every day, that’s ‘effective’. 
 
2. Idea: No Ullu Banaoing 
 
A strong proposition that works across not one ad but an entire campaign. It literally shows how today everyone has the power of internet in their hands. Several plots offered relatibility across consumer segments. More importantly “No ullu banoaing” has become a popular catch phrase of sorts. And that’s ‘effective’. 
 
Rohit Ohri, ‎Executive Chairman Dentsu India &amp; CEO Dentsu Asia Pacific (South) 
 
1. Nescafe: It all starts 
Perfect execution of a great life story. Love the honesty and the simplicity. Touches the heart. 
 2. <keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword>: Smart Phone Network 
The Smart Phone Network finds a place, effortlessly, in today’s relationships. An ad that generated a lot of talk… perfect for a phone network. 
 
3. DBS: Chili Paneer 
Lovely story… beautifully told. What all advertising should be today. 
 
4. Honda: Corporate Ad 
An inspiring way to build brand familiarity for the Honda Wing Mark. Honda connect with piece of communication with the heart of India. 
 
 
5. Durex: Ranbir Singh 
Do the rex… a great idea born out of a brand name. The creative was very shareworthy. Created buzz 
 
Santosh Paddy, Co-Founder &amp; Chief Creative Officer, Taproot, India 
 
 
 
1. The Airtel Boss: It was talked about at Prime Time show by a leading news channel. It was very viral and an effective commercial as per. 
 
2. Center fresh: They took on the category whether it was cameras or toothpaste. I thought that these ads were very wacky. They really managed to do something mind blowing and bizarre. 
 
3. Mumbai Mirror: I think this work by us was a powerful piece as not too many brands take a negative stand. It was very brave and courageous positioning that the client agreed to. Today everybody wants to talk about good things, nobody can even think about taking a negative stand, forget how they will be perceived. At the presentation level only it gets killed or cornered. Abhinay has done a great job at story telling. 
 
 4. <keyword id="138037" type="COMPANY" weightage="20" keywordseo="Tanishq">Tanishq</keyword>: There are plenty of ads that are released around Diwali but this is one ad that stands out. I think it is very insightful and very true to a lot ofyouth in India today. They know that they can’t compete with their dads but it is not what you gift or how expensive is your gift but about if you have that emotion to brings gift for you mom or dad. This ad really captures the emotions very well and Tanishq has been doing some great work. 
 
5. The KBC: Again very good positioning. 
 
Swapan Seth, Chairman at Equus Red Cell 
 
1. Nescafe: Stand up comedian. Brilliant insight, fabulous script. Flawless execution 
 
2. Titan Raga: Ditto 
 
Images: Ad grabs from YouTube

The Best Ads Of 2014

<ul><li>As <keyword id="2796952" type="PERSON" weightage="20" keywordseo="Manforce-Condoms">Manforce Condoms</keyword> launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. </li><li><keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> walks us through this journey and speaks about the challenges faced by a condom brand in India, its increasing focus on becoming a socially-responsible brand, goal to increase its market share to 50% and overall marketing strategy. </li></ul>Commercial condom market has witnessed a huge change in its style of communication. From talking about birth control in late 90s to the act of lovemaking in early 2000 to engaging in safe sex, it has come quite far. In the last three years, sexual wellness giant Manforce Condoms has shifted its communication strategy to try to position itself as a socially-responsible brand. It took the internet by storm in 2017 for its campaign #ShutThePhoneUp, which aimed at driving awareness about the risks associated with recording one’s private moments on the phone. <div type="Youtube" id="WpHVkc3LmJM" title="Manforce- Shut The Phone Up" thumbUrl="https://i.ytimg.com/vi/WpHVkc3LmJM/mqdefault.jpg"></div> And now, Manforce Condoms has launched another campaign with a social message. This time, the sexual wellness brand is talking about curbing the rise in child pornography. <div type="Youtube" id="LyqXjGdWmtM" title="Manforce | Choti Gudiya | #ProtectChildhood" thumbUrl="https://i.ytimg.com/vi/LyqXjGdWmtM/mqdefault.jpg"></div> Titled #ProtectChildhood, the campaign wants to give a message to all parents to be vigilant, keep a check on their kids and try to look for truth beyond what they see. According to India Child Protection Fund (ICPF), there has been an alarming rise in the demand of child pornography since the lockdown. A leading pornography website also revealed that traffic from India has increased by 95% as compared to the average traffic pre-COVID. As per another report submitted to the National Crime Records Bureau (NCRB), there were more than 25,000 cases of suspected child pornography. Speaking about why the brand decided to work on this campaign, Rajeev Juneja, CEO, Mankind Pharma, said, “Children are naive and vulnerable and they need to be monitored 24X7, it is the responsibility of the parents to keep their childhood intact. In the lockdown, children have started spending more time on the internet, especially with the new normal of online classes during the Covid-19 pandemic.” After Manforce Condoms came across the research study, it wanted to reach out to as many parents as it can. Juneja added, “For us, responsibility towards society comes first. So, we wanted to inform and make parents aware of the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation. While the internet has many positives, it does have a dark side, and it's the responsibility of the parents to not leave their children unsupervised.” Manforce Condoms’ marketing strategy Most ads in the commercial condom category focus more on the sex appeal and pleasure of sexual attraction. But sex is still a taboo in India and condoms brands can start a conversation to bring about change and erase the stigma around it. There are so many topics that Indians feel uncomfortable discussing such as women enjoying sex, sex toys, social issues related to sex such as early pregnancy, abortion, etc. With ShutThePhoneUp and #ProtectChildhood, Manforce Condoms did talk about something very important. However, Juneja says that the brand is just getting started and it intends to strengthen its position as a responsible condom brand. He said, “As a responsible brand in the category, we believe in spreading the message of safe sex, safety can be from numerous things within this space. Our #ShutThePhoneUp series helps reach the right audience and give out a strong message on how to keep themselves protected and be aware of their surroundings. We intend to add more wings in this basket of communication and spread awareness.” Manforce Condoms uses every opportunity it can to connect with its consumers. Last year, it even explored movie marketing with Luka Chuppi. On why Luka Chuppi was the perfect fit for the brand, Juneja said, “Manforce indulges in movie marketing when the association is lucrative and the brand manages to garner significant engagement. The brand associated itself with Luka Chuppi<a href="https://en.wikipedia.org/wiki/Luka_Chuppi"> </a>as an official collaboration, resulting in embedded marketing as well as social media promotions and we got a chance to break the stereotypes, weave narratives and put forth content that is rich in quality. It was a seamless integration in the story line and yet served as a reminder to our audiences.” <div type="Youtube" id="pvtr718bf4c" title="Manforce Condoms | Luka Chuppi | Maddock Films | Kartik Aaryan, Kriti Sanon" thumbUrl="https://i.ytimg.com/vi/pvtr718bf4c/mqdefault.jpg"></div> It even played a prank on its consumers once by announcing a fake launch of an absurd desi Achari flavour and went viral. “Manforce Achari was a Prank launch meant to increase our page engagement and traction which it very well did. Our audience was left in splits after this post. Truly Indians prefer the desi twist in their flavours,” said Juneja. When it comes to social media, Manforce Condoms is known for its moment marketing. Today, consumers are addicted to social media platforms and they live in the moment. Juneja said that it's very important for the brand to catch the attention in that time span and they never miss an opportunity to maintain regular engagement with its audience. From cricket updates to Google changing its logo, Manforce Condoms has tried to latch onto every moment that breaks the internet. It continues to thrive on this model. “Social media has been a great platform for us to engage with our consumers, with the scope of narrow targeting we can connect with the right consumer with demographic, geographic &amp; interests,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Its brand endorser <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> has also helped the brand carve a niche in the market and increase brand recall rate. “Almost all our Main Product Ads with Sunny Leone have always managed to give us a phenomenal response across all media,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Challenges of communicating in the commercial condom market It is not easy to operate in a market that needs more awareness but has the most restrictions. As a condom brand, you always have to find the thin line between sleazy and sensual. So, in a society, where there are numerous restrictions, Manforce Condoms has learnt to play safe over the years. Speaking about the media restrictions, Juneja said, “Restrictions continue on traditional channels be it TV or OOH as well in digital space. However, there are few platforms that have helped us a lot to connect with our consumers, specially youth. The platforms are social media, in-film integration &amp; Airport Branding. Airport Branding in the major metros have high traffic influx thus giving us required eyeballs. This media choice has worked positively for the brand.” “Over the time, we have changed our creative look and feel by using subtle and sober images but yet suggestive in terms of their message. A lot of tweaking has been done in terms of film production. We try to ensure there is less ‘skin show’ and more focus on the message. Thin line between lovemaking and vulgarity is very sensitive, we are really cautious and critical of the creatives that go out in the media. The key is to keep the portfolio strong and be relevant to your audiences in terms of the communication strategy. We have learned to operate well in the given restrictions,” added Juneja. Growth story of Manforce Condoms During the lockdown, e-commerce platform Snapdeal saw a 30% increase in the sale of condoms driven by demand from non-metros. More people started ordering condoms online. As a result, Manforce Condoms also saw an uptick in the initial period. “The sales of condoms did see a boom with everyone stocking up in advance. However, with the unanticipated nationwide lockdown that continued for the next two months, there was a drop in sales but not due to the decrease in demand, but mainly because of the temporary supply challenges,” shared Juneja. With life coming back to normal, and the government easing the lockdown, condoms are witnessing a steady sale. Adding on how the revival period has brought cheer for the brand, Juneja said, “The numbers have been fluctuating since the lockdown, however its temporary owing to basic restrictions and apprehensions that the pandemic has brought about amongst individuals. The nation had come to a standstill with the lockdown. Now each one of us is getting accustomed to the new normal and adapting ourselves back to routine and regular lifestyle, the brand is witnessing a steady growth in sales. In the month of August, unlike the category and rest of the brands, we have seen 2% positive growth and spike in Market Share going up to approximately 32%.” Mankind Pharma’s Manforce Condoms is the largest seller in the category. As per IQVIA Consumer Health Retail Audit Data – MAT, Manforce Condoms had a 32% market share in August 2020, followed by Kamasutra at 9%, Skore and Durex at 7%, along with the local brands. By closely engaging with its consumers and continuing to spread awareness around safe sex, Manforce Condoms intends to increase its market share. “We intend to increase our MS and reach the 50% mark by 2022-23, all our strategies are aligned in this direction,” said Juneja. Rural India contributes approximately 30% to the total Rs 1500 crore condom category and Manforce Condoms’ Pan, Banana, Jasmine flavors are a hit in rural areas. “There is indeed a wide scope of expansion in rural India. Manforce has worked on the bottom to top pyramid approach with the strongest distribution network of stockiest and wholesalers. Our brand endorser, Sunny Leone also gives us better connect due to her popularity amongst the masses,” said Juneja. However, with power comes responsibility and therefore, Manforce Condoms is trying to move towards becoming a more responsible brand everyday. Juneja said, “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. It is very much important to educate the people about the benefits of using condoms while having sex, as it helps to protect them from having AIDS and other serious diseases and also it helps in controlling population.”

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