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5 mins read
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
2 mins read
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex referenced a sexual assault scene from Netflix’s Sex Education to market its condoms
1 min read
Condom giant prepares for a sales boom as global pandemic restrictions ease
Malaysian contraceptive giant Karex produces around 5.5 billion condoms a year and supplies brands …
Mary Hanbury
10 mins read
Here is why Durex has been asking people to forget condoms
The number one reason why people avoid using condoms is reduced enjoyment
3 mins read
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors
12 mins read
Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles
Pee Safe jumps on The Queen Gambit bandwagon on social media but with a twist
2 mins read
Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose
The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…
1 min read
Durex condom sales are slumping as 'intimate occasions' disappear during the coronavirus pandemic
The coronavirus pandemic is destroying opportunities to have sex, resulting in a condom sales slump.
Kate Taylor
1 min read
Snapdeal reveals 56% of sale of condoms on its platform comes from Tier III cities and beyond
As compared to last year, there has been a 30% increase in the sale of condoms driven by demand fro…
4 mins read
Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment
The brand is confident that the new offering will help it substantially grow its market presence an…
2 mins read
This Indian startup aims to deliver condoms, lubricants and I-pills at your doorstep under 30 minutes
Condoms on call, thanks to SMS Contraceptive
1 min read
Here come the brands: Burger King, Durex and others jump on Twitter's 280-character limit news
Twitter announced Tuesday that for the first time in its 11-year history, it will lift th…
Tanya Dua
4 mins read
We're sorry our products are so good: Why Durex emerges as the King of Advertising
With his recent apology advertisement in a Singapore newspaper, Durex showed other brands why it is…
1 min read
Durex Started A Condom Delivery Service In Dubai
Unfortunately only available in Dubai for a test run, the "SOS Condoms" app promises to deliver the…
Laura Stampler
2 mins read
The maker of Durex is buying a baby formula company - and Wall Street stands to make more than $100 million from the deal
The London-based boutique bank Robey Warshaw and Bank of America Merrill Lynch were the joint lead …
Portia Crowe
1 min read
AD OF THE DAY: This Durex Commercial Will Remind You To Never Reproduce
Beethoven's Piano Sonata No. 14, also known as the Moonlight Sonata, sets the melodramatic mood for…
Michael Thrasher
1 min read
Durex Makes Fun Of Overly Dramatic Soccer Players In A New Ad
Cue the dramatic opera music and enter the overdramatic players. As soon as the music kicks in the …
Katie Richards
1 min read
3 Maps Of Sex Trends Around The World
Nigerians are the most satisfied at 67% and followed by Mexico at 63%. The Greeks are only 51% sati…
Amanda Macias
1 min read
Starbucks' new CEO will start life at the coffee giant with a pay packet that could be worth over $28 million
As well as his salary and bonuses, Starbucks says Laxman Narasimhan will be eligible for annual sto…
Grace Dean
1 min read
Starbucks names new CEO as longtime executive Howard Schultz steps aside again
Longtime executive Howard Schultz will step aside once again to make way for Laxman Narasimhan to b…