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Back in November 2022, when <keyword id="19918826" type="General" weightage="20" keywordseo="ChatGPT" source="keywords">ChatGPT</keyword> was launched for the public, interest around <keyword id="19896272" type="General" weightage="20" keywordseo="generative-AI" source="keywords">generative AI</keyword> reached new heights. The AI chatbot’s ability to respond to questions in a manner as if a human being was talking left many people surprised as well as awestruck. Soon, AI became a buzzword in the tech industry and investors started pouring funds heavily into AI companies. <h2><keyword id="19959576" type="General" weightage="100" keywordseo="Dunzo" source="keywords" meta.keywordsubtype="org" meta.entityname="Dunzo" meta.hostid="261" meta.entityid="Dunzo">Dunzo</keyword> co-founder staring his <keyword id="20128843" type="General" weightage="20" keywordseo="AI-company" source="keywords">AI company</keyword></h2>In May, an Economic Times report based on insights from market research firm Tracxn said that AI startups in India have already raised USD 91.7 million in funding so far this year, which is a significant increase from USD 29.6 million during the same period last year. And now, former <a href="https://www.businessinsider.in/business/startups/news/quick-commerce-platform-dunzo-lays-off-30-of-its-workforce/articleshow/99290084.cms" data-type="tilCustomLink" target="_blank">Dunzo </a>chief <keyword id="22628971" type="General" weightage="20" keywordseo="Mukund-Jha" source="keywords">Mukund Jha</keyword> is reportedly looking forward to start his own AI company. A Moneycontrol report citing sources said that Jha is in discussions to raise between Rs 50-80 crore (approximately $6-10 million) from <keyword id="22628972" type="General" weightage="20" keywordseo="Together-Fund" source="keywords" meta.keywordsubtype="org" meta.entityname="Together Fund" meta.hostid="261" meta.entityid="Together Fund">Together Fund</keyword> for his new venture. This comes after Jha stepped down from the board of the cash-strapped startup Dunzo last year. Jha's new venture reportedly focuses on generative <a href="https://www.businessinsider.in/business/startups/news/ai-startup-neysa-raises-20-mn-from-matrix-partners-nexus-venture-partners-more/articleshow/109181059.cms" data-type="tilCustomLink" target="_blank">artificial intelligence</a> (Gen AI) and aims to automate quality assurance (QA) processes. "Think of it as a blend of AI and SaaS," an insider told Moneycontrol. QA involves creating and running tests, identifying errors, and providing feedback to ensure products meet quality standards. <h2>What happened with Dunzo?</h2>The delivery startup Dunzo delivers essential goods like groceries, household items, fruits and vegetables, pet supplies, pharmaceuticals etc to people locally. Supported by <keyword id="19901342" type="General" weightage="20" keywordseo="Reliance-Retail" source="keywords" meta.keywordsubtype="org" meta.entityname="Reliance Retail" meta.hostid="261" meta.entityid="Reliance Retail">Reliance Retail</keyword>, the startup has faced strong competition from companies like Zepto, Swiggy, and BlinkIt. Despite raising around $500 million, Dunzo has struggled to secure additional investment and manage payroll. In February, there were rumors that Flipkart might acquire the platform, but there have been no updates on this matter since. Dunzo, on the other hand, was making headlines earlier this year for facing various financial struggles. The company’s top investor Lightbox also exited in May this year. On the other hand, the company is reportedly experiencing a cash crunch and owes approximately Rs 11.4 crore to various vendors, including Google India, Nilenso, Clover Ventures, Facebook India, Cupshup, Koo, and Glance. <h2>About Together Fund</h2>Together Fund, from which Jha is reportedly going to raise funds for his new venture, has invested in over 20 companies across various SaaS sectors, including recruitment, sales intelligence, marketing, healthcare, and cloud solutions for connected devices. “Our areas of focus span across SaaS, enterprise software, developer tools, open source software, cloud-native infrastructure and API-first businesses. We typically invest early (seed, pre A or series A) to help founders through the crucial zero-to-one part of their journey,” the company’s website reads. Together Fund was founded in 2021 by Girish Mathrubootham of Freshworks, Manav Garg of Eka Software, and Shubham Gupta formerly of Matrix Partners India. It initially raised USD 85 million for its first fund and increased the total to USD 150 million with its second fund announced in 2023

Dunzo co-founder Mukund Jha plans to start his own AI company, seeks to raise up to Rs 80 crore from Together Fund

<ul><li>Quick commerce platforms like <keyword id="3275685" type="General" weightage="20" keywordseo="dunzo" source="Orion">Dunzo</keyword>, <keyword id="12437554" type="General" weightage="20" keywordseo="zepto" source="Orion">Zepto</keyword>, Blinkit are getting ahead of the retail stores in terms of fast delivery at your convenience.</li><li>Grocery shopping in India’s major cities is set to undergo a never-seen-before tec(h)tonic shift led by quick commerce platforms, says a report.</li><li>Meanwhile, <keyword id="2407038" type="General" weightage="20" keywordseo="dmart" source="Orion">DMart</keyword> is still aggressively opening stores in parts of the country to get back to pre-covid levels.</li></ul>The stores are coming to the consumers – figuratively. The local kirana store or India’s largest retail chain, all of them are keen on getting a piece of the <keyword id="1410674" type="General" weightage="20" keywordseo="online-grocery-delivery" source="Orion">online grocery delivery</keyword> market. DMart, for instance, has set up its app and pick-up centers for home delivery after handling its bulk delivery orders during the pandemic. Reliance Retail too stepped into this delivery business with its app, <keyword id="8506093" type="General" weightage="20" keywordseo="jiomart" source="Orion">JioMart</keyword> with little success, though it has also invested in Dunzo. Time does matter When it comes to the delivery market, it’s not about what you deliver, how you deliver but it’s all about ‘when’ you deliver. Most of the online <keyword id="2709620" type="General" weightage="20" keywordseo="grocery-delivery" source="Orion">grocery delivery</keyword> hinges on timing which is why quick commerce companies are walking away with a lion’s share of the pie. “Grocery shopping in India’s major cities is set to undergo a never-seen-before tec(h)tonic shift led by quick commerce platforms,” said a report by JM Financial. Online grocery market has two segments -- quick commerce and scheduled e-grocery. Only Jiomart, Bigbasket and DMart are scheduled e-grocery stores, all the other platforms are in a race of quick delivery business. And the segment seems to be ruled by the ‘10-30-minute delivery’ offered by platforms like <keyword id="6358977" type="General" weightage="20" keywordseo="swiggy" source="Orion">Swiggy</keyword>, Blinkit, Zepto and Dunzo. Most of the retail chains who intend to deliver groceries however have a one-day lag period between order and delivery. Added to that, quick commerce platforms are addressing multiple consumer pain-points such as convenience, speed, curated assortment, value, and round-the clock standardized services. Online food ordering business is <a href="https://www.businessinsider.in/retail/news/grocery-business-is-like-poison-pill-for-zomato-after-failing-miserably-two-times-as-per-analysts/articleshow/92202068.cms">aiding growth in the e-grocery as well</a>. Customers who order food online for convenience, wider selection, discounts and standardized customer support are also likely to be more amenable to ordering grocery items online for the very same reasons. This opens up cross-sell opportunities for food-techs like Swiggy and Blinkit, which is merging with Zomato. Paan to curds - quick commerce delivers it all A February 2022 Survey by LocalCircles indicates that 71% of the households used q-commerce platforms to either order daily use items such as milk, bread, eggs, curd, fruits and vegetables, etc. They also ordered indulgence items such as soft drinks, ice creams, chocolates and paan. Though, only 29% of the surveyed households used q-commerce for ‘all their grocery’ purchases. For the bulk purchases however, the large format stores are still in the running as people are going to the stores. DMart is still aggressively opening stores in parts of the country to get back to pre-covid levels. “We believe it will look to accelerate store expansion and the benefit of recent expansion is yet to fully kick in – revenue intensity is lower than pre-Covid levels,” said analysts at ICICI Securities post its March quarter earnings. Redseer estimates the grocery market size in India was worth $620 billion in 2021, which is expected to grow at a CAGR of 8% over the next four years to reach over $850 billion by 2025. Quick commerce is all set for the long haul Quick commerce players are also vying for a bigger piece of the entire pie. The quick ordering might start with fresher foods like fruits and vegetables, meat, dairy and other ready-to-cook items; and also indulgence categories like chocolates, biscuits, snacking items, cold drinks, and tobacco. But it could extend to others too. “We also expect grocery staples, cooking essentials, medicines, baby and personal care, home care and pet care, amongst others, to pick up as consumers become more habituated to ordering through the platforms,” said the JM Financial report. Recently, Swiggy raised $700 million for quick-commerce grocery service Instamart. Zomato poured $150 million into quick commerce startup Blinkit. Zepto raised $200 million and lastly Reliance Industries also caught the quick commerce train by investing $200 million in Dunzo. This also means that competitive intensity is likely to be severe in the near term, between them and also with the big retailers. “Only those platforms that have very strong customer recall, robust back-end supply chain and/or strong balance sheet are likely to survive this battle of attrition,” said the report. JM Financial believes that quick delivery platforms have what it takes to disrupt the unorganized grocery market including neighbourhood kirana stores or even retail chains like DMart in large cities. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Earliest delivery option </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jiomart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">No timeline committed </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bigbasket </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Next day morning </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">DMart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Next day morning </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Instamart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">25 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Blinkit </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">50 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zepto </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">23 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dunzo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">41 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bigbasket Now </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ola Dash </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Fresh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3-4 hour </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Flipkart Quick </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">90 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fraazo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">90 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FreshToHome </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Next day morning </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Licious </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3-4 hour </td></tr></tbody></table> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/gautam-adani-gives-a-tenth-of-his-networth-to-charity-azim-premji-is-impressed/articleshow/92426271.cms">Gautam Adani gives a tenth of his networth to charity, Azim Premji is impressed</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/cryptocurrencies-show-signs-of-life-after-a-bloodbath-but-future-remains-uncertain/articleshow/92427941.cms">Cryptocurrencies show signs of life after a bloodbath, but future remains uncertain</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/rejected-i-banks-manufacturers-for-not-having-enough-women-on-board-says-mamaearth-founder/articleshow/92429742.cms">Rejected i-banks, manufacturers for not having enough women on board says Mamaearth founder</a>

DMart and JioMart are unable to keep pace with Dunzo, Swiggy Instamart, Ola Dash

Dunzo has launched a new campaign featuring Sunny Deol to promote its offering Dunzo Daily

<ul><li>While we all are watching, worrying about everything that’s happening outside from behind the closed doors, delivery personnels from Dunzo, Medlife and Housejoy are risking their lives everyday to make sure we get our daily essentials and stay safe.</li><li>We reached out to their marketing heads of these brands to understand the challenges these players have faced in the past 21 days, from delivering products to communicating with consumers and here is how they are functioning in the new normal. </li></ul>While we are all scared and anxious to step out even for a few minutes, brands like Dunzo, Medlife and Housejoy are making sure that we are all safely cooped at home. From catering to the ever-increasing demand to coming up with creative solutions like contact-less delivery that ensure the safety of their consumers, as well as their delivery partners, these brands have embraced the challenges—as and when they come—with open arms. To prepare for the long haul, they are welcoming new delivery personnel, introducing fresh HR policies, sanitising their storing facilities, and reminding their consumers to take good care of themselves by washing their hands and maintaining safe physical distance -- on social media every day. However, things haven’t been simple for these players on the ground. In the first few days of the lockdown, owing to confusion and lack of clarity around guidelines, it was difficult for a lot of these players to function smoothly. Telling us what kind of challenges Medlife faced during the first few days of the lockdown, Meera Iyer, CMO, Medlife, said, “The lockdown has been quite a difficult time for Medlife. In terms of business, our traffic and demand has more than doubled. Organically, a lot of people have been coming online and wanting to order medicines as well as use our e-consultation service. But unfortunately, on the other side, the lockdown has meant total disruption on the ground for our operations team. The supply chain particularly was severely impacted in the first 2 weeks. Things are better now and slowly coming back to normal but it was the case of 2X the number of orders and pretty much 50% capacity on the ground, thereby allowing us to service around 25% of our customers. So customer experience went for a toss during this period.” Despite the limitations that the lockdown brought, it also brought with it a lot of growth opportunities for brands like Dunzo. Elaborating, Sai Ganesh, Head Marketing &amp; Creative, Dunzo said, “Groceries used to be our main category earlier and demand in that category has gone through the roof. We have seen significant organic growth, especially in grocery, medicine, meat and fish. That’s been the biggest opportunity where we are seeing a lot of organic traffic and new users coming in. Housejoy, which is a tech-driven construction, renovation, interiors and Home Maintenance company, rose to the occasion and started delivering essentials. Telling us how they arrived at it, Arpan Biswas, Vice President - Marketing, Housejay, said, “We saw an opportunity as the big players, who deliver essential services, have seen a growth of 6X. However, a lot of their delivery personnel left for their hometowns. So we have internally we offer home services and some of them don’t fall in essentials, so we have supply and tech in place. We just had to add groceries to it. We took a couple of weeks to take a call -- we saw an opportunity and thought this might make sense for us! From there, it was quite easy for us. Also, we wanted to make sure our internal delivery guys get to earn a bit and keep their households running. We have seen good growth so far. If it continues, we will think of approaching this category seriously.” In sensitive times such as today, there's always a chance that if brands come out with marketing communications, their intent will be frowned upon. Telling us how Dunzo is treading that line between communicating what’s required and being opportunistic, Ganesh said, “Our marketing communications in the past 45 days is very rarely focusing on selling the value proposition of Dunzo. We have also tried to use what guidelines WHO released for brands to incorporate social distancing, wearing masks, washing hands regularly, etc, so we have tried to use that. After the first lockdown was announced for two weeks, there was a period when users did not care about what your brand had to say. We saw very little engagement in those two weeks. The first two weeks were spent on informing the audience about what's happening, right things to the users and what precautions we are taking. Right now, they are looking for lighter, humourous content. There is a lot of stress right now and social media is a comic relief for them. So, we have moved to lighter content and none of it sells our product.” To help maintain a positive environment on social media and reach out to a wider audience, Dunzo is also looking at exploring TikTok, which, as Ganesh said, is a great way to connect with their delivery partners. Biswas, on the other hand, reminded us that this situation might not end very soon even if the lockdown opens. Therefore, as a marketer, you need to remind your consumers about the do’s and don’ts they need to follow. He further said, “We should think of ourselves as customers, not marketers. When I think of what is my need v/s want, as a customer, it is the essentials. So I would rather stick to delivering essentials and making sure that consumers get the necessary information. You also need to be very patient and see how things turn out in the next two-three months. We should save cash, not burn it in the media. We should rather create content that adds value to our customer’s life.” Moreover, taking care of the health, wellness and hygiene of their delivery partners is also a priority for most of these brands. Talking about all that Medlife has been doing to take care of its partners, Iyer said, “All our fulfillment centres across 15 cities have a doctor. We have thermal scanning for allowing people to come in. Use of masks and periodic sanitizing is mandatory. And we are doing everything to ensure that their commute to the warehouses and back home is also made safe.”

From delivering essentials to communicating effectively with consumers, here is how these brands are helping us survive the lockdown

<ul><li>From <keyword id="2709620" type="PERSON" weightage="20" keywordseo="grocery-delivery">grocery delivery</keyword> to moving houses, the technology for pickup and drop services is significantly rising in the country. </li><li>There are over 1,000 logistics tech startups so far. </li><li>Here are the five <keyword id="8352712" type="UNKNOWN" weightage="20" keywordseo="logistics-apps">logistics apps</keyword> for your daily deliverables.</li></ul>The demand of easy access to facilities has given way to several logistics startups in India. Millennials now use apps for everything right from grocery ordering to moving houses, to pickup and drop services. According to the Indian Brand Equity Foundation, the logistics industry is expected to hit $215 billion by next year. There are over 1,000 logistics tech startups so far. Here are the five apps that are must-haves. <keyword id="3275685" type="PERSON" weightage="20" keywordseo="dunzo">Dunzo</keyword> Dunzo allows users to to order groceries and pet supplies from 1,500 stores nearby. The services are available across five cities — Bengaluru, Gurugram, Hyderabad, Chennai and Pune. The app supplies everything from salt packets to late night deliveries. It does not have any ‘minimum order’ restrictions and lets the user track the order in real-time. <keyword id="964794" type="COMPANY" weightage="20" keywordseo="BigBasket">Bigbasket</keyword> Bigbasket is a <keyword id="62452" type="PERSON" weightage="20" keywordseo="grocery-shopping">grocery shopping</keyword> app that delivers raw materials, organic products and fresh fruits and vegetables online. It allows users to pay via digital payment methods like net banking and e-wallets, thereby saving the hassle of cash payments for household essentials. Milkbasket Milkbasket grocery app will ease your morning hustle. The app delivers organic products including milk, eggs and bread, among others. The app provides free delivery everyday in the morning at 7 am. It also lets the user order till midnight. The services allow to choose from over 40 varieties of milk — including organic products and brands like Mother Dairy, Amul, Nestle. Grofers Grofers is an online grocery store delivering across 21 cities in India — including Delhi, Gurgaon, Mumbai and Bangalore. The app delivers products from brands like Patanjali, Ashirwad, Saffola and Fortune among others. The online store provides a range of baby care products, diapers and beauty products. Swiggy Food delivery platform Swiggy provides its user an option to buy grocery products via 'Swiggy Store.' The apps also allows instant pickup and delivery services to its customers with 'Swiggy Go'

​These five apps will save your time spent on milk and grocery runs

<ul><li><keyword id="2165" type="General" weightage="20" keywordseo="kareena-kapoor" source="Orion">Kareena Kapoor</keyword> Khan’s character Geet from <keyword id="14521" type="General" weightage="20" keywordseo="jab-we-met" source="Orion">Jab We Met</keyword> enjoys an ever-increasing fandom.</li><li>But have you ever imagined what the movie would have been like if Kareena’s sister <keyword id="11193" type="General" weightage="20" keywordseo="karisma-kapoor" source="Orion">Karisma Kapoor</keyword> were to play her role? <keyword id="11947433" type="General" weightage="20" keywordseo="dunzo-daily" source="Orion">Dunzo Daily</keyword>’s latest ad shows how it would have turned out.</li></ul>In its latest marketing campaign titled ‘Grocery ka drama chhodo, Dunzo Daily karo,’ Dunzo has been featuring India’s favorite movie stars from the 90s being overly dramatic about their everyday grocery problems. This time, Dunzo has done something unusual. Its ad features <keyword id="12351048" type="General" weightage="20" keywordseo="karisma-kapoor-as-geet" source="Orion">Karisma Kapoor as Geet</keyword> from Jab We Met. The older Kapoor sister spoofs the younger one, Kareena Kapoor Khan’s iconic character, which GenZ has grown up loving. And, Karisma nails the role. If anyone else could play Geet without taking away the character’s charm, it is the actor's older sister. <div type="Youtube" id="Xp18PV0txzA" title="Dunzo Daily Campaign | Itni Fast Delivery, By God! | Karisma Kapoor" thumbUrl="https://i.ytimg.com/vi/Xp18PV0txzA/mqdefault.jpg"></div> Created in Dunzo’s signature tongue-in-cheek tone of voice, Karisma’s ad throws a few Jab We Met references to convey how it is easier and quicker to order groceries online. Before the release of the final advertisement, Dunzo had released an Instagram post yesterday. It aimed to build curiosity and excitement around the ad launch. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Dunzo’s latest campaign is a repositioning exercise, which aims to change its image from primarily being known for its quick pick-up and drop service for all categories, to being one of the top players to get your groceries fresh and fast. The first ad in this campaign featured a revival of Bollywood star Sunny Deol’s famous dialogue Tareekh Pe Tareekh, which spoke about the difficulties users faced with booking slots for grocery delivery on other apps. <div type="Youtube" id="Vx0m1zgZqbM" title="Dunzo Daily Campaign | Tareekh Pe Tareekh | Sunny Deol" thumbUrl="https://i.ytimg.com/vi/Vx0m1zgZqbM/mqdefault.jpg"></div> It was followed by another ad with Kannada star Puneeth Rajkumar. <div type="Youtube" id="UC_138y--d8" title="Dunzo Daily Campaign | If You come today | Puneeth Rajkumar | Kannada" thumbUrl="https://i.ytimg.com/vi/UC_138y--d8/mqdefault.jpg"></div> The campaign has been entirely written and conceptualized by the in-house brand team, and shot by Basta Films. <div type="Article" hostid="261" msid="85625832" title="A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo" mstype="2" mssubtype="0"></div>

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily

<ul><li><keyword id="3275685" type="General" weightage="20" keywordseo="dunzo" source="Orion">Dunzo</keyword> has recently launched a 360 degree campaign to promote its new offering <keyword id="11947433" type="General" weightage="20" keywordseo="dunzo-daily" source="Orion">Dunzo Daily</keyword> that it has launched in <keyword id="6355033" type="General" weightage="20" keywordseo="bangalore" source="Orion">Bangalore</keyword>.</li><li>We speak to <keyword id="653988" type="General" weightage="20" keywordseo="sai-ganesh" source="Orion">Sai Ganesh</keyword>, Head - Brand at Dunzo who tells us about the new offering and the campaign and tells us about their marketing journey so far.</li></ul>The quick commerce segment is heating up with more and more platforms battling it out to make life more convenient for its consumers. In the past few months, we have seen platforms like Grofers, Swiggy and Dunzo try to race each other into delivering groceries to you first. Meanwhile, what might make one platform win over the other is how they choose to communicate with their consumers. Dunzo, that launched Dunzo Daily in nine areas of Bengaluru in July launched with the promise of delivering products to your doorsteps within 15 minutes. It now has a fool-proof plan to make itself heard. Last week, we saw Dunzo launch a film, the first in a series, featuring actor <keyword id="9271" type="General" weightage="20" keywordseo="sunny-deol" source="Orion">Sunny Deol</keyword>. And to make sure that its message reaches its target audiences, the platform has come up with a 360 degree campaign to make the right kind of noise. The campaign “This is a repositioning exercise for Dunzo which has primarily been known for its quick pick-up and drop service for all categories. But now we're trying to focus on positioning Dunzo as the best delivery service to get your groceries fresh and fast. And since it's primarily a Bangalore campaign to begin with, we're looking to scale operations in Bangalore. It’s a city that has multiple user personas, there’s the native audience who have lived here for the longest period of time and then there are people who have moved into the city from other parts of the country for work. Our campaign is aimed at addressing all the different user personas,” said Sai Ganesh, Head - Brand at Dunzo. <div type="Youtube" id="Vx0m1zgZqbM" title="Dunzo Daily Campaign | Tareekh Pe Tareekh" thumbUrl="https://i.ytimg.com/vi/Vx0m1zgZqbM/mqdefault.jpg"></div> The campaign, which will feature a host of stars from both Hindi and Kannada movies, is aimed at highlighting the hassle of ordering groceries and how Dunzo will solve the problem for its users. In the past few months, we have also observed new-age players making use of nostalgia to reach out to consumers. So is Dunzo worried the new campaign will be compared to CRED’s IPL ads? “Not at all. We started working on this campaign last year, even before CRED’s second phase of campaign. I think the campaigns look similar because both the teams at CRED and Dunzo are largely digital-natives. We understand what works on Instagram, Twitter and the social media. We don't think TV commercials or Outdoor creatives first. Doing unexpected things on social media has a huge payoff and that's the reason why there's a similar train of thought between the two and that's just because we know what works on social media,” he explained. The growth of Dunzo Daily Since July, Dunzo Daily has been witnessing around 25% growth week on week. To fulfill its promise of delivery in 19 minutes, Dunzo is leveraging mini-warehouses strategically located across each neighborhood in the city. But then, a few other players in the segment are also speeding up their delivery game, so how will Dunzo make sure consumers choose them over their competitors, and what role will communication play there? “Our content speaks for itself. The kind of content we've created and the mediums we’re using help us stand out. We also have an audio signature tune now. And this sonic identity will be a part of the product. On the app, when the delivery partner leaves the store or is at your doorstep, you will get a notification. We're trying to differentiate the brand at every touch-point possible and marketing is not going to be left behind as well,” added Ganesh. For Dunzo, the plan for now is to grow Dunzo Daily to 4X in Bangalore, to provide a superior experience, set up more stores so that the delivery time gets further reduced. Once the model gets proven in Bangalore, the platform will take it to other cities. Dunzo’s marketing game Dunzo had been launched back in 2015 as a <keyword id="790242" type="General" weightage="20" keywordseo="whatsapp" source="Orion">WhatsApp</keyword> group where CEO Kabeer Biswas would himself get things delivered to people on the group. Within four months, the initiative blew up on Whatsapp and Biswas had close to 10,000 users, without spending any money on advertising. For a long time, the growth Dunzo witnessed was solely owing to word-of-mouth. However, as the team started scaling up, Dunzo focused on building an in-house brands team. Today Dunzo does all its creative work in-house. On what has worked in their favor from a marketing perspective, Ganesh said, “We haven't hired an agency, everything is done in-house. Building this team of digital-natives who are so good at everything they do, has been a very important part of our journey. An interesting thing about our social media journey is, people organically used to say good things about Dunzo and our delivery partners and we decided to use this tactic where we would incentivize people to say good things about Dunzo, which is pretty much what our Twitter game is. If you say something good about us, we make a wordplay on your name and that is something our consumers look forward to.” Dunzo is also one of the players on social media that has aced moment marketing and its take on topical events usually keeps it in the news too, which has helped them build their brand narrative too. “Over the last few years, we have been able to leverage moment marketing well, to the extent that someone was telling me that advertising agencies don’t like Dunzo because they get our creatives sent to them by their clients who ask them to come up with similar creatives. It’s a big compliment for us. We have become the leaders of moment marketingand that is creating a real pull for the brand,” said Ganesh. Watch the full interview here: <div type="Video" msid="85626102" hostid="261" title="Dunzo has launched a new campaign featuring Sunny Deol to promote its offering Dunzo Daily" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=85626102"></div>

A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo

<ul><li>Created in Dunzo’s signature tongue-in-cheek tone of voice, this campaign will feature some of India’s favorite movie stars being overly dramatic about their everyday grocery problems. </li><li>With Dunzo Daily’s value propositions cleverly woven into iconic movie dialogues and songs, this campaign intends to strike the fine balance between grabbing eyeballs and creating awareness about the brand.</li></ul>In its latest marketing campaign, Grocery ka drama chhodo, Dunzo Daily karo, Dunzo sheds light on the wait time and hassles surrounding online grocery delivery. Kicking off the campaign with its first ad film for Dunzo Daily, veteran actor <keyword id="9271" type="PERSON" weightage="20" keywordseo="Sunny-Deol">Sunny Deol</keyword> reprises his iconic dialogues from Damini and highlights Dunzo Daily’s proposition of seamless, on-demand delivery of groceries. <div type="Youtube" id="Vx0m1zgZqbM" title="Dunzo Daily Campaign | Tareekh Pe Tareekh" thumbUrl="https://i.ytimg.com/vi/Vx0m1zgZqbM/mqdefault.jpg"></div> This 360 campaign, complete with a series of ad films, print ads, online and offline marketing activities, aims to educate the user on the benefits of ordering groceries on Dunzo Daily. Created in Dunzo’s signature tongue-in-cheek tone of voice, this campaign will feature some of India’s favorite movie stars being overly dramatic about their everyday grocery problems. With Dunzo Daily’s value propositions cleverly woven into iconic movie dialogues and songs, this campaign intends to strike the fine balance between grabbing eyeballs and creating awareness about the brand. The opening film showcases Bollywood superstar Sunny Deol’s character, visibly upset over the delay in his current grocery order. Impassioned, he reprises his famous dialogue “Tareekh pe tareekh” from the 1994 film Damini, describing to his wife the hassles of ordering groceries, until the green glow of Dunzo Daily magically appears to solve all his grocery problems. With a dash of humor and a touch of nostalgia, this campaign hopes to press all the right buttons for Indian audiences. For the launch of the campaign, Dunzo had something special up its sleeve. A funny but intriguing <a href="https://www.instagram.com/reel/CSn6TxRpCbL/?utm_source=ig_web_copy_link" class="dt ip">Instagram reel featuring Sunny Deol</a> on the sets of an ad film reprising his iconic dialogue “Tareekh pe tareekh." Since the reel was devoid of any brand association, it further sparked curiosity in the audiences and managed to go viral against Sunny Deol’s wishes. Spread over the duration of over a month, the subsequent campaigns will feature other film stars, each bringing their own flavor with surprise throwbacks and familiar references. Given the fact that the Dunzo Daily experience is beginning its rollout in Bangalore, some of the content has been tailored to cater specifically to the likings of Bangalore audiences. The campaign has been entirely written and conceptualized by the in-house brand team, and shot by <a href="https://www.bastafilms.com/" class="dt ip">Basta Films</a>. “With Dunzo Daily we have perfected the balance between speed and selection. With over 2000 products and delivering in 19 minutes, Dunzo Daily is currently the fastest and most efficient way to get daily and weekly groceries delivered. At Dunzo we want to deliver an experience that’s astoundingly better than any offline experience that requires you to wait or walk to your local store or wait for slots from other online platforms. We’re excited for more users to give Dunzo Daily a try and truly feel the difference in what the grocery buying experience should be in 2021,” says <keyword id="5016554" type="PERSON" weightage="20" keywordseo="kabeer-biswas">Kabeer Biswas</keyword>, CEO &amp; Co-founder, Dunzo. Even before the launch of the campaign, Dunzo Daily has witnessed unprecedented demand from users, growing 25% week on week. Leveraging mini-warehouses strategically located across each neighborhood in the city, Dunzo is able to match supply and demand to ensure lightning-fast delivery and a seamless ordering experience through its app. For Users in Bangalore, the new experience is already making a difference in how they shop for their daily essentials. “Dunzo Daily orders in Richmond Town are usually delivered within 15 mins of ordering, and that’s been great. But today it got done in 8 mins! With a sick kid at home, I really needed the help, and Dunzo made life so much easier by delivering instantly. While I share a compound wall with a supermarket, I am sure I wouldn’t have gotten what I needed in under 10 mins even if I had walked by myself,” says Anjali S, Bangalore User of Dunzo Daily.

Dunzo's first-ever television commercial gets Sunny Deol to reprise his famous dialogue 'Tareekh pe tareekh' from Damini

<ul><li>Dunzo unveils new brand mascots inspired by its various users.</li><li>Dunzo has curated a series of characters inspired by the varied demographic of their users, delivery partners and merchants who have contributed to Dunzo's rise as a delivery service of choice. </li></ul>As a platform built for delivery partners, merchants, and users, Dunzo’s philosophy has always been centered around all its customers. During the first stage of its Brand Mascot Campaign, Dunzo put Delivery Partners at the heart of all its communications, led by the spirited mascots Dunya and Harri. Dunya and Harri who have undeniably become a natural extension of the brand, are recognised easily across channels As an expansion of the first brand campaign, Dunzo has taken a conscious call to imbibe it’s hashtag, #VareityMakesUs. Dunzo has curated a series of characters inspired by the varied demographic of their users, delivery partners and merchants who have contributed to Dunzo's rise as a delivery service of choice. The idea that #VarietyMakesUs is deeply embedded in Dunzo’s value system, and repeatedly emphasized in many of their campaigns in the past. With the inception of the ‘Duniverse’, a strong closely knit community of Users, Partners and Merchants, Dunzo wishes to drive home the message that the real strength of our world lies in diversity and it truly is variety that makes us As the Duniverse continues to grow, more characters and narratives from the Dunzo world and try to push this relevant conversation around inclusivity and representation, forward every single time. Meet the characters of Duniverse The ‘Duniverse’ of mascots comprise an eclectic mix of characters who bring with them their own traits and quirks. Keeping with the spirit of inclusivity, Dunzo conceptualized six true blue Indian mascots, (2 partners, 2 merchants and 2 customers) of varied demographics, gender identities, religious ideologies, harmoniously coexisting in this thriving ecosystem. Dunya Dundekar (delivery partner) She's bold, brilliant, and badass. She's the pride of Pune, and will zip to your door at lightning speed. Mess with her, and you'll have a front row seat to watch her serve some savage Karate chops. Harri U.P (delivery partner) He'll take care of your smallest needs with the biggest heart. When this mast macha from Bangalore is not delivering to doorsteps, he is busy making short videos with his killer dance moves on social media. Shelfali Aloowalia (Merchant) This businesswoman is a full-time hustler. She’s busy on her phone running her grocery store "Kirana Firana" in the heart of Delhi and using her Dunzo dashboard to run orders from home. Being the newly crowned champion at Vasant Vihar Badminton Association, she has no trouble shuttling between multiple tasks - at home or at work! <div type="image" title="dunzo shefali" msid="78102593" hostid="261"></div> Stewart Sodawala (Merchant) This bindass bawa from Mumbai can whip up a storm at a moment's notice. Aside from entertaining his guests with delightful stories at his cafe "Dhinchak Dhansak", he can be found striking conversations and coins at neighbourhood kabaddi tournaments. Even in during notorious rains, Stewart’s partons never miss out <div type="image" title="Stewart" msid="78102767" hostid="261"></div> Lana Doorjee (User) She's sassy, and she's stylish. This medical student from Kohima doubles down to make the most of every moment. Her home business of making decorative candles and her mindful meditation sessions have helped her find the calm among the chaos. <div type="image" title="dunzo lana mascot" msid="78102615" hostid="261"></div> Asghar Ismile (user) This charming chetta is enthu about literally everything. Being one of the well-known investment bankers of Kochi, he credits philanthropy to be the reason behind his permanent smile. Although he never has mood swings, he's often seen swinging the club at the local golf course. <div type="image" title="dunzo asghar mascot" msid="78102629" hostid="261"></div> Dunzo will be adding the characters on its app as well. <div type="image" title="1 (1)" msid="78103118" hostid="261"></div> *Each character has been visualised and designed in a signature illustration style.

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These five apps will save your time spent on milk and grocery runs