Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>Dunzo has launched two new queer mascots named Carelines Ringaraj (She/Her) and Jusmeet (They/Them).</li><li>No matter your background, there should and will always be a place for you within the Dunzo community, says Dunzo.</li></ul>Dunzo takes another step forward towards diversity and <keyword id="528822" type="COMPANY" weightage="20" keywordseo="Inclusion">inclusion</keyword>. While the end of June marks the end of Pride celebrations for some, for Dunzo it's a moment of new beginnings as it unveils the newest mascots of the Duniverse, Dunzo’s Mascot Universe. Introducing two new characters who are proud members of the LGBTQIA+ community, will continue Dunzo’s tradition of representation across its platform and another step in ensuring that everyone in the community has a place at Dunzo. <div type="image" title="Jusmeet" msid="83978747" hostid="261"></div> “As a three-sided platform, we have always been conscious of representing the different voices in our community. Our ethos reflects the people we work with on an everyday basis and we strongly believe #VarietyMakesUs. With the inception of the Duniverse, we wanted to capture the many stories and faces that make Dunzo the platform so loved by users. We’re so excited to introduce the newest members of the Dunzo Mascot Universe — Careline Ringaraj (She/Her) from Chennai, and Jusmeet (They/Them) from Jalandhar who are proud members of the LGBTQIA+ community and will represent Dunzo all year round, year after year,” says Sai Ganesh, Head - Brand at Dunzo. <div type="image" title="Careline" msid="83978709" hostid="261"></div> "With the addition of the two LGBTQIA+ characters to our mascot universe, our intention is to promote inclusiveness and widen our horizons to include all sections of our society as equals. It is to value representation and celebrate all colors of the rainbow with equal vigor. There are miles to go before we rest, but we hope that this little step helps open up some hearts and minds to embrace variety with Pride," read Dunzo's blog. Diversity and inclusion have always been a part of the Dunzo DNA — whether it’s in the services that it delivers or the community it serves. Taking a stand for Diversity &amp; Inclusion, Dunzo has also initiated several <a href="https://blog.dunzo.com/hereforpride-b0f32e093c30" data-type="tilCustomLink">programs </a>internally such as the Women@ Dunzo initiative which aims to create conversations around policies and workplace practices that impact the culture and emotional health of the organization. As part of <keyword id="168821" type="PERSON" weightage="20" keywordseo="Pride-Month">Pride Month</keyword>, Dunzo hosted notable LGBTQIA+ advocates such as Vasu Primlani and Pooja Sampath and got conversations going around identity and pride. As Dunzo continues to build more initiatives around Diversity and Inclusion, it's building a place for all members of the community. With the addition of the two LGBTQIA+ characters to its mascot universe, Dunzo will continue to advocate for inclusiveness and widen acceptance to include all sections of our society as equals.

Indian advertising industry's first ever queer mascots are here as Dunzo introduces two new characters to its Duniverse

<ul><li><keyword id="2165" type="General" weightage="20" keywordseo="kareena-kapoor" source="Orion">Kareena Kapoor</keyword> Khan’s character Geet from <keyword id="14521" type="General" weightage="20" keywordseo="jab-we-met" source="Orion">Jab We Met</keyword> enjoys an ever-increasing fandom.</li><li>But have you ever imagined what the movie would have been like if Kareena’s sister <keyword id="11193" type="General" weightage="20" keywordseo="karisma-kapoor" source="Orion">Karisma Kapoor</keyword> were to play her role? <keyword id="11947433" type="General" weightage="20" keywordseo="dunzo-daily" source="Orion">Dunzo Daily</keyword>’s latest ad shows how it would have turned out.</li></ul>In its latest marketing campaign titled ‘Grocery ka drama chhodo, Dunzo Daily karo,’ Dunzo has been featuring India’s favorite movie stars from the 90s being overly dramatic about their everyday grocery problems. This time, Dunzo has done something unusual. Its ad features <keyword id="12351048" type="General" weightage="20" keywordseo="karisma-kapoor-as-geet" source="Orion">Karisma Kapoor as Geet</keyword> from Jab We Met. The older Kapoor sister spoofs the younger one, Kareena Kapoor Khan’s iconic character, which GenZ has grown up loving. And, Karisma nails the role. If anyone else could play Geet without taking away the character’s charm, it is the actor's older sister. <div type="Youtube" id="Xp18PV0txzA" title="Dunzo Daily Campaign | Itni Fast Delivery, By God! | Karisma Kapoor" thumbUrl="https://i.ytimg.com/vi/Xp18PV0txzA/mqdefault.jpg"></div> Created in Dunzo’s signature tongue-in-cheek tone of voice, Karisma’s ad throws a few Jab We Met references to convey how it is easier and quicker to order groceries online. Before the release of the final advertisement, Dunzo had released an Instagram post yesterday. It aimed to build curiosity and excitement around the ad launch. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Dunzo’s latest campaign is a repositioning exercise, which aims to change its image from primarily being known for its quick pick-up and drop service for all categories, to being one of the top players to get your groceries fresh and fast. The first ad in this campaign featured a revival of Bollywood star Sunny Deol’s famous dialogue Tareekh Pe Tareekh, which spoke about the difficulties users faced with booking slots for grocery delivery on other apps. <div type="Youtube" id="Vx0m1zgZqbM" title="Dunzo Daily Campaign | Tareekh Pe Tareekh | Sunny Deol" thumbUrl="https://i.ytimg.com/vi/Vx0m1zgZqbM/mqdefault.jpg"></div> It was followed by another ad with Kannada star Puneeth Rajkumar. <div type="Youtube" id="UC_138y--d8" title="Dunzo Daily Campaign | If You come today | Puneeth Rajkumar | Kannada" thumbUrl="https://i.ytimg.com/vi/UC_138y--d8/mqdefault.jpg"></div> The campaign has been entirely written and conceptualized by the in-house brand team, and shot by Basta Films. <div type="Article" hostid="261" msid="85625832" title="A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo" mstype="2" mssubtype="0"></div>

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily

<ul><li>Created in Dunzo’s signature tongue-in-cheek tone of voice, this campaign will feature some of India’s favorite movie stars being overly dramatic about their everyday grocery problems. </li><li>With Dunzo Daily’s value propositions cleverly woven into iconic movie dialogues and songs, this campaign intends to strike the fine balance between grabbing eyeballs and creating awareness about the brand.</li></ul>In its latest marketing campaign, Grocery ka drama chhodo, Dunzo Daily karo, Dunzo sheds light on the wait time and hassles surrounding online grocery delivery. Kicking off the campaign with its first ad film for Dunzo Daily, veteran actor <keyword id="9271" type="PERSON" weightage="20" keywordseo="Sunny-Deol">Sunny Deol</keyword> reprises his iconic dialogues from Damini and highlights Dunzo Daily’s proposition of seamless, on-demand delivery of groceries. <div type="Youtube" id="Vx0m1zgZqbM" title="Dunzo Daily Campaign | Tareekh Pe Tareekh" thumbUrl="https://i.ytimg.com/vi/Vx0m1zgZqbM/mqdefault.jpg"></div> This 360 campaign, complete with a series of ad films, print ads, online and offline marketing activities, aims to educate the user on the benefits of ordering groceries on Dunzo Daily. Created in Dunzo’s signature tongue-in-cheek tone of voice, this campaign will feature some of India’s favorite movie stars being overly dramatic about their everyday grocery problems. With Dunzo Daily’s value propositions cleverly woven into iconic movie dialogues and songs, this campaign intends to strike the fine balance between grabbing eyeballs and creating awareness about the brand. The opening film showcases Bollywood superstar Sunny Deol’s character, visibly upset over the delay in his current grocery order. Impassioned, he reprises his famous dialogue “Tareekh pe tareekh” from the 1994 film Damini, describing to his wife the hassles of ordering groceries, until the green glow of Dunzo Daily magically appears to solve all his grocery problems. With a dash of humor and a touch of nostalgia, this campaign hopes to press all the right buttons for Indian audiences. For the launch of the campaign, Dunzo had something special up its sleeve. A funny but intriguing <a href="https://www.instagram.com/reel/CSn6TxRpCbL/?utm_source=ig_web_copy_link" class="dt ip">Instagram reel featuring Sunny Deol</a> on the sets of an ad film reprising his iconic dialogue “Tareekh pe tareekh." Since the reel was devoid of any brand association, it further sparked curiosity in the audiences and managed to go viral against Sunny Deol’s wishes. Spread over the duration of over a month, the subsequent campaigns will feature other film stars, each bringing their own flavor with surprise throwbacks and familiar references. Given the fact that the Dunzo Daily experience is beginning its rollout in Bangalore, some of the content has been tailored to cater specifically to the likings of Bangalore audiences. The campaign has been entirely written and conceptualized by the in-house brand team, and shot by <a href="https://www.bastafilms.com/" class="dt ip">Basta Films</a>. “With Dunzo Daily we have perfected the balance between speed and selection. With over 2000 products and delivering in 19 minutes, Dunzo Daily is currently the fastest and most efficient way to get daily and weekly groceries delivered. At Dunzo we want to deliver an experience that’s astoundingly better than any offline experience that requires you to wait or walk to your local store or wait for slots from other online platforms. We’re excited for more users to give Dunzo Daily a try and truly feel the difference in what the grocery buying experience should be in 2021,” says <keyword id="5016554" type="PERSON" weightage="20" keywordseo="kabeer-biswas">Kabeer Biswas</keyword>, CEO &amp; Co-founder, Dunzo. Even before the launch of the campaign, Dunzo Daily has witnessed unprecedented demand from users, growing 25% week on week. Leveraging mini-warehouses strategically located across each neighborhood in the city, Dunzo is able to match supply and demand to ensure lightning-fast delivery and a seamless ordering experience through its app. For Users in Bangalore, the new experience is already making a difference in how they shop for their daily essentials. “Dunzo Daily orders in Richmond Town are usually delivered within 15 mins of ordering, and that’s been great. But today it got done in 8 mins! With a sick kid at home, I really needed the help, and Dunzo made life so much easier by delivering instantly. While I share a compound wall with a supermarket, I am sure I wouldn’t have gotten what I needed in under 10 mins even if I had walked by myself,” says Anjali S, Bangalore User of Dunzo Daily.

Dunzo's first-ever television commercial gets Sunny Deol to reprise his famous dialogue 'Tareekh pe tareekh' from Damini

<ul><li>Dunzo unveils new brand mascots inspired by its various users.</li><li>Dunzo has curated a series of characters inspired by the varied demographic of their users, delivery partners and merchants who have contributed to Dunzo's rise as a delivery service of choice. </li></ul>As a platform built for delivery partners, merchants, and users, Dunzo’s philosophy has always been centered around all its customers. During the first stage of its Brand Mascot Campaign, Dunzo put Delivery Partners at the heart of all its communications, led by the spirited mascots Dunya and Harri. Dunya and Harri who have undeniably become a natural extension of the brand, are recognised easily across channels As an expansion of the first brand campaign, Dunzo has taken a conscious call to imbibe it’s hashtag, #VareityMakesUs. Dunzo has curated a series of characters inspired by the varied demographic of their users, delivery partners and merchants who have contributed to Dunzo's rise as a delivery service of choice. The idea that #VarietyMakesUs is deeply embedded in Dunzo’s value system, and repeatedly emphasized in many of their campaigns in the past. With the inception of the ‘Duniverse’, a strong closely knit community of Users, Partners and Merchants, Dunzo wishes to drive home the message that the real strength of our world lies in diversity and it truly is variety that makes us As the Duniverse continues to grow, more characters and narratives from the Dunzo world and try to push this relevant conversation around inclusivity and representation, forward every single time. Meet the characters of Duniverse The ‘Duniverse’ of mascots comprise an eclectic mix of characters who bring with them their own traits and quirks. Keeping with the spirit of inclusivity, Dunzo conceptualized six true blue Indian mascots, (2 partners, 2 merchants and 2 customers) of varied demographics, gender identities, religious ideologies, harmoniously coexisting in this thriving ecosystem. Dunya Dundekar (delivery partner) She's bold, brilliant, and badass. She's the pride of Pune, and will zip to your door at lightning speed. Mess with her, and you'll have a front row seat to watch her serve some savage Karate chops. Harri U.P (delivery partner) He'll take care of your smallest needs with the biggest heart. When this mast macha from Bangalore is not delivering to doorsteps, he is busy making short videos with his killer dance moves on social media. Shelfali Aloowalia (Merchant) This businesswoman is a full-time hustler. She’s busy on her phone running her grocery store "Kirana Firana" in the heart of Delhi and using her Dunzo dashboard to run orders from home. Being the newly crowned champion at Vasant Vihar Badminton Association, she has no trouble shuttling between multiple tasks - at home or at work! <div type="image" title="dunzo shefali" msid="78102593" hostid="261"></div> Stewart Sodawala (Merchant) This bindass bawa from Mumbai can whip up a storm at a moment's notice. Aside from entertaining his guests with delightful stories at his cafe "Dhinchak Dhansak", he can be found striking conversations and coins at neighbourhood kabaddi tournaments. Even in during notorious rains, Stewart’s partons never miss out <div type="image" title="Stewart" msid="78102767" hostid="261"></div> Lana Doorjee (User) She's sassy, and she's stylish. This medical student from Kohima doubles down to make the most of every moment. Her home business of making decorative candles and her mindful meditation sessions have helped her find the calm among the chaos. <div type="image" title="dunzo lana mascot" msid="78102615" hostid="261"></div> Asghar Ismile (user) This charming chetta is enthu about literally everything. Being one of the well-known investment bankers of Kochi, he credits philanthropy to be the reason behind his permanent smile. Although he never has mood swings, he's often seen swinging the club at the local golf course. <div type="image" title="dunzo asghar mascot" msid="78102629" hostid="261"></div> Dunzo will be adding the characters on its app as well. <div type="image" title="1 (1)" msid="78103118" hostid="261"></div> *Each character has been visualised and designed in a signature illustration style.

Dunzo makes its mascot ‘Duniverse’ more inclusive. Here are a few more mascots they have added

<ul><li><keyword id="2976376" type="COMPANY" weightage="20" keywordseo="Amazon-Prime-Video">Amazon Prime Video</keyword>’s innovative engagement initiative stirs up fun conversations in India Inc, around the launch of the new season of The Family Man.</li><li>The Family Man’s Srikant goes job hunting; India’s leading startups roll out job offers for the not-so-minimum guy.</li></ul>As we inch closer to the release of the new season of the eagerly awaited Amazon Original Series The Family Man, Amazon Prime Video launched an innovative engagement initiative with India Inc. and startups to stir-up even more excitement for the series. Titled #TheFamilyManJobHunt, this unique influencer campaign follows Srikant Tiwari’s, played by Manoj Bajpayee, quest for a new job, with him being interviewed by business stalwarts like <keyword id="1670338" type="COMPANY" weightage="20" keywordseo="Ritesh-Agarwal">Ritesh Agarwal</keyword>, Founder &amp; CEO of OYO Hotels &amp; Homes, Manu Kumar Jain, Vice President of Xiaomi, Kabeer Biswas, CEO &amp; Co-Founder of Dunzo and Ankur Warikoo, Co-founder of Nearbuy. The engagement initiative picks up from last season’s story-arc where Srikant has the uphill ‘TASC’ of finding a decent desk job for himself, having quit TASC to spend time with his family. Kick-starting the digital campaign, lead actor Bajpayee took to his social media to share that Srikant Tiwari has finally chosen to be an ideal “Family Man” and is on the lookout for a corporate job. His post triggered a round of fun and quirky conversations among fans, celebrities and social media influencers replying to his tweets with bizarre job recommendations. Industry leaders like Ankur Warikoo (Nearbuy), Kabeer Biswas (Dunzo), Ritesh Agarwal (OYO) and Manu Kumar Jain (Xiaomi) were seen joining in the fun banter as well, proposing to interview Srikant. What followed were a series of interesting virtual interviews with these much-admired business leaders that created quite the stir in the corporate world and amongst netizens! <div type="Youtube" id="r3kUB7RFu7c" title="India's Top CEOs Interviewed Srikant for the Job | The Family Man | Amazon Prime Video" thumbUrl="https://i.ytimg.com/vi/r3kUB7RFu7c/mqdefault.jpg"></div> Talking about this unique and fun interview Ankur Warikoo, Co-founder of Nearbuy said, “Srikant (Manoj Bajpayee’s character in the show) is a super talented guy. Would have loved for him to be part of Nearbuy. Not sure why the reference check aspect of his interview made him get all weird. Love such talent, sad he could not join us!” Kabeer Biswas, CEO &amp; Co-Founder, Dunzo said, "Working with The Family Man team has been a thrilling experience much like the show itself. It was a natural extension for Dunzo – through the pandemic, our team has worked to keep Indian citizens safe. No mean-feat, if you think about it! Just like Srikant, we have had to balance multiple priorities. As we continue to deliver essentials across the country, we're sure that the series will deliver on the intrigue and entertainment it did with the first season. And Srikant, the job offer is always open!” Manu Kumar Jain, Vice President of Xiaomi added, “It was an absolute delight to collaborate with the team of Amazon Prime Video for the upcoming season of Family Man. It was great to have Srikant interview with us. He promises to be a high performing individual both on reel and in real life much like Mi TV, India’s No. 1 Smart TV brand. We are confident that with the passion he has, the new season of Family Man will continue to be one of the most popular shows amongst the audiences.” Talking about the fun integration – Sushant Sreeram, Director, Marketing at Amazon Prime Video for India, said, “As India’s much loved video streaming service, we have had the opportunity to build immersive worlds for our viewers with blockbuster series like The Family Man. A big part of building that on-going relationship with our viewers is to bring elements from reel life to real life and vice--versa. Srikant Tiwari on a job-hunt is just that – a much loved character doing something many of us have experienced in real life. We had a ball working with leaders of some of the most exciting startups in the country right now, putting together this fun job-hunt campaign for our customers. Who is going to hire the not-so-minimum guy? Tune in to Amazon Prime Video on the 4th of June to find out!”

Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers

<ul><li><keyword id="9025059" type="UNKNOWN" weightage="20" keywordseo="abhik-choudhury">Abhik Choudhury</keyword>, Chief strategist &amp; founder, Salt and Paper Consulting writes how brands colors are now both category and audience agnostic. </li><li>He further shares a few reasons behind this paradigm shift. </li></ul> What do Volkswagen, Volvo, Tata, Ford and GM have in common? They all are reliable family cars with blue logos. How about KFC, McDonalds, Wendy’s, Pizza Hut and Burger King? They all are global fast food chains with either or both, red and yellow in their identities. And till about a decade ago, it was all fine and dandy till digital content clutter multiplied our brand exposure to a whopping 5000+ on an average day. And that meant the compelling need for acute differentiation over everything else. Let’s look at the topical industry of the year - EdTech. The whole industry came into being post digital burst. And in their identities, whilst catering to the same audiences their approach to <keyword id="9709248" type="UNKNOWN" weightage="20" keywordseo="brand-colors">brand colors</keyword> couldn’t have been more drastically contrasting. Byju, India’s second most valuable startup at $10Bn adorns a bright purple, something which experts used to put in the segment of richness and royalty. Udemy with its coral shade usually seen in lifestyle brands has intentionally moved away from its launch color of grass green. Coursera on the other end of the spectrum is safely engulfed in the reliable blue (think sweet spot between the old and new Facebook color). And finally look at Khan Academy, a blend of sea green and ocean blue. I would argue brands colors are now both category and audience agnostic. And there are four reasons for this major paradigm shift. The Differentiation Paradox: Of course the trained mind might argue the above example is just an anomaly so let’s go back to the automobile category we opened our discussion with to see this point through. In the last decade, the new electric car segment is slowly overpowering old heavyweights. What’s interesting though is as much as these shiny, new kids stand for the same brand promise of blending sleek style, sustainability and automation, their colors try to intentionally stay as apart as possible. Leading the pack Tesla shines in its signature passion red, Faraday Future graces the color of powerplay jet black, Fisker has famously named its brand colors California sunset (orange) and Pacific ocean (blue), the Chinese born Byton decks a more luxurious grey and the adventure friendly Rivian chose orangish yellow. Superdry’s orange boasts of its fun and bold collection, Zara’s black promotes the high street range inspired by luxury fashion weeks. And why not, as the concept of brand colors needed to be synonymous with the “brand experience”. Now though, the audience is aware enough to know that just because Grab taxis are green, they don’t only move with an oil free, electric fleet. Honestly, as long as the story behind your choice of brand color is believable you can paint the canvas with whatever you wish for. Breaking the traditional need for popping colors, Unilever’s new age Talenti Gelato comes in a pure transparent identity to just focus on the product and cut the clutter in the ice cream shelf simultaneously. Ola, India’s answer to Uber uses an exclusive pear color something eponymous with sporty, not exactly a massy cab service using Wagon R &amp; Swift Dzire cars. But does it work? Quite brilliantly actually, the point of differentiation is well made and well reaped. The Niche Maze Before the digital era, market penetration used to be mostly about what the masses demanded. And honestly rightfully so, for neither there was internet to measure the size of niche interests nor a way to get them delivered online to spurt segments scattered all over. And what it has resulted in is making colors more unisex, boldly unique and universally acceptable. Lyft’s Magenta and Dunzo’s Mint Green paves way for many more to come in the coming decade. Let’s try to understand the repercussions of not having niche colors. In the Indian media ecosystem look at the known brands Zee News, NDTV, ABP News, Republic, Aaj Tak, BBC Hindi, The Wire and Firspost ALL have red in their logos. Let’s forget for a second if all these brands have similar personalities, experience or values of the color red. Let’s rather say in 2021 you want to start a media corporation catering to millennials. Don’t you think a berry blue or sunshine yellow will give you a niche identity distinctively apart from all your industry peers and make the consumer immediately associate you with the color no matter on which medium it is used? Reliance Jio certainly would have considered it while starting to slowly move towards Persian blue from its bright red similar to core competitors Airtel and Vodafone. So would have AirBnB while choosing a coral shade over their old blue similar to Booking’s identity. <div type="image" title="Color Logos Case" msid="77389917" hostid="261"></div> Content Overload: One of the most profitable industries inarguably today is the smartphone hub with over 1.5Bn average annual unit sales and still a long way in penetrating the global population. No matter where you are from, you can’t deflect from its plethora of content across platforms. Oppo and Vivo with their selfie camera positioning had planned a budget of INR 2200 crores for the Indian market to dwarf Samsung at its own game. Xiaomi, who finally did overthrow Samsung poured INR 3500 crores last year aiming at an even more aggressive advertising strategy. All pointing towards an inevitable content war subtly numbing the audiences to all headlines and creatives. And hence you see Xiaomi goes with a blazing orange, Oppo graces forest green, One Plus Christmas red, Google Pixel a more humbling grey to Apple’s black while Vivo goes for sailor blue. We aren’t talking about one off anomalies that used to happen in every category like Ferrari’s legendary lemon yellow backdrop whilst Audi, Mercedes, Toyota, Honda, Hyundai, Nissan, Jaguar &amp; Lexus all go with the same kind of logo in metallic elements on their cars. These smartphone examples are of all category leaders and none come close to the other’s color no matter how close their audience, personality and brand experience might be. Now one of the major brand identity tests is to create a fictional character with a rich personality to match with your corporation’s values, vision and heart. The catch is, it only works if your audience feels that metaphor coming alive too. Otherwise as you will agree, every horse breeder can sell a Unicorn. And with all due respect the 2020s audiences have evolved from all color tones (and it’s kind of fair if not lovely). Now they are more interested and invested in what you actually do both with your offering and beyond it for the overall society. They know how to filter the frills from the flowers. Typography before color: The formula is minimal typography for maximum impact. Uber tweaked its logo element to a bolder no nonsense font of its name. Indian food delivery pioneers have removed their famous spoon and now just have Zomato written in a thicker and slightly curved style. The legendary Absolut Vodka which had a designer cursive line - ‘Country of Sweden’ in the logo itself has switched to just a navy blue Absolut enjoying the solitude. Visa has removed the card element last decade and even fired the fiery yellow edge to allow blue to engulf all of its typography on this one. Dominos have hit puberty late but by making the name come out of the inclined box they now demand complete attention. IHop, Dunkin... the list honestly keeps going on but the verdict is clear. Clarity of your name in the logo, something that can be read in a nanosecond during a digital post or banner is what works today. And when pure simplicity takes absolute precedent, intricate elements, three tone color schemes and parallel mascots take a backseat. Bold is the new black and clarity is the new color. Millennials demand this world to stop seeing colors, at least without any preconceived prejudices. And if anything the creative industry should be elated with this transformation, one less box to fit into. Let the old labels make way for legacy. If only the world would start having bold brands who can make shirts for men and call it pink. Oh wait, we already do - Pink Shirtmaker, London owned by the Louis Vuitton group. By Abhik Choudhury, Chief strategist &amp; founder, Salt and Paper Consulting. He is also a visiting faculty of Market Research and Campaign Planning at <keyword id="9497386" type="COMPANY" weightage="20" keywordseo="the-indian-institute-of-mass-communication">the Indian Institute of Mass Communication</keyword>, New Delhi. You can reach him at abhik@saltandpaper.co.

You Searched For "dunzo characters" and got 6 results

Indian advertising industry's first ever queer mascots are here as Dunzo introduces two new characters to its Duniverse

BI India Partner

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily

Karuna Sharma

Dunzo's first-ever television commercial gets Sunny Deol to reprise his famous dialogue 'Tareekh pe tareekh' from Damini

BI India Partner

Dunzo makes its mascot ‘Duniverse’ more inclusive. Here are a few more mascots they have added

BI India Partner

Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers

BI India Partner

The relevance of brand colors are redundant, it’s all about differentiation

Guest Author

Popular Keywords

Buying Guides