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3 mins read
Dunzo's first-ever television commercial gets Sunny Deol to reprise his famous dialogue 'Tareekh pe tareekh' from Damini
The campaign has been entirely written and conceptualized by the in-house brand team
2 mins read
Indian advertising industry's first ever queer mascots are here as Dunzo introduces two new characters to its Duniverse
"We hope that this little step helps open up some hearts and minds to embrace variety with Pride," …
4 mins read
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Sai Ganesh, Head - Brand at Dunzo talks to us about its new offering Dunzo Daily, its campaign and …
4 mins read
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
What if Karisma Kapoor were to replace Kareena Kapoor Khan in Jab We Met as Geet?
13 mins read
Dunzo has prioritised self-care and helping others over everything else for now: Sai Ganesh, Dunzo
Third-party delivery platform Dunzo has been using its social media platform to amp up people’s SoS…
5 mins read
From Amul’s 2D girl to Dunzo’s 3D Harri and Dunya, here's how mascots have evolved over the years and what they stand for today
Dunzo’s endearing mascots Harri and Dunya testify that mascots still work and help you stand out in…
9 mins read
Brands are forgetting competition and patting rival businesses on their back, here is why
Brands like Dunzo, Swiggy, Dettol and Lifebuoy have shown in the recent past how difficult times ar…
11 mins read
Dunzo pays an ode to some classic ads to connect with the 90's kids
Dunzo made us take a walk down memory lane with its #90sRedun series
6 mins read
Dunzo is aiming at achieving 17 million monthly transactions by the end of next year, with minimal marketing
With half a million monthly transacting users and two million monthly transactions, Kabeer Biswas, …
6 mins read
Why are Indian brands transporting consumers to older times with their campaigns?
As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…
7 mins read
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
6 mins read
Marketing: Trends to watch out for in 2021
New-age brands on how the pandemic impacted their perspectives towards marketing
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
2 mins read
India will have more ecommerce users by 2025 than US’ population
India is expected to have more ecommerce users by 2025 than the total population of the US, accordi…
1 min read
Paytm ropes in Kokilaben to leverage on ‘Rasode Mein Kaun Tha’ trend, to spread an important message
Paytm jumps onto the ‘Kaun Tha’ trend by giving it a new twist.
4 mins read
From CRED to Google, here’s how brands are helping India fight against COVID-19
This is a regularly updated list to track how brands are helping India
1 min read
Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
The partnership will also assess various measurement features that add value to brands and will be …
6 mins read
The relevance of brand colors are redundant, it’s all about differentiation
What do Volkswagen, Volvo, Tata, Ford and GM have in common?
5 mins read
CupShup aims to treble its revenue to ₹12 crore by end of FY19 - 20
The agency that started out with a simple idea of branding tea cups, CupShup is now all set to cloc…
10 mins read
International Women's Day: campaigns that stood out
A few campaigns reminded us that we are slowly taking small steps towards inclusivity every year