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4 mins read

From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements

With three hits last year with movies that are based on offbeat stories and smaller budgets — …

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3 mins read

Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study

The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…

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4 mins read

COVID-19's impact on IPL 2020: Duff & Phelps

Santosh N, Managing Partner D and P Advisory LLP and External Advisor, Duff & Phelps talks about th…

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4 mins read

IPL brand value falls for first time in 6 yrs, says report

The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…

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2 mins read

Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall

Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…

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1 min read

Ananya Panday on her brand endorsements: I want it to be an extension of my personality

Ananya Panday represents young brands such as Skechers, VEGA, Esprit, ONLY, Fastrack, Lakmé and Gil…

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7 mins read

What makes Virat Kohli the most loved brand ambassador during IPL

Kohli is one of the most visible faces on television with more than 17 brands in his kitty

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7 mins read

Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …

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3 mins read

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…

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3 mins read

A look at Captain Cool Mahendra Singh Dhoni's brand associations

While the cricketer may not appear in stadiums from now on, we have got you covered with a list of …

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1 min read

Akshay Kumar pips Deepika Padukone in celebrity brand ranking; Kohli continues at top spot: Report

There have been new entrants in the top-20 list like Article-15 actor Ayushman Khurana at rank 10 …

PTI   


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6 mins read

After crossing an annual revenue run rate of Rs 100 crore, nutrition brand OZiva eyes 4X growth this year

We hope to bring about a change in the way ‘clean nutrition’ is perceived in the country: Aarti Gil…

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1 min read

Golden Goose, the luxury sneaker worn by Taylor Swift and other celebs, could go public this week

The Italian brand, which sells pre-distressed sneakers, is a hit with celebrities including Taylor …

Shubhangi Goel   


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2 mins read

Virat Kohli hits a sixer on Instagram, becomes the first Indian to hit 50M followers

Kohli had replaced the ‘captain cool’ MS Dhoni to lead the Indian cricket team, in 2014. Dho…