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MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
Oct 20 2020 10:57 IST
From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements
With three hits last year with movies that are based on offbeat stories and smaller budgets — …
Feb 06 2020 08:08 IST
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…
Feb 05 2020 09:35 IST
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
Mar 10 2021 07:14 IST
85% FMCG companies have had a negative influencer experience but half of these companies will spend up to 50% of marketing budget on influencers post-COVID-19: Report
One in 10 global FMCG companies generated between $1.1 mn-$5 mn in sales from their best campaign
Nov 03 2020 09:14 IST
COVID-19's impact on IPL 2020: Duff & Phelps
Santosh N, Managing Partner D and P Advisory LLP and External Advisor, Duff & Phelps talks about th…
Mar 20 2020 10:03 IST
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
Mar 10 2021 13:22 IST
Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall
Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…
Sep 20 2019 07:22 IST
Ananya Panday on her brand endorsements: I want it to be an extension of my personality
Ananya Panday represents young brands such as Skechers, VEGA, Esprit, ONLY, Fastrack, Lakmé and Gil…
Feb 04 2022 04:30 IST
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
Apr 20 2021 04:30 IST
Why Shahrukh Khan will always be the king of brandverse
Here is a list of SRK's best ads
Nov 02 2020 07:00 IST
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …
Aug 10 2021 04:30 IST
7-month-old PagarBook aims for 10 million active users by FY2021 after its first mass campaign with brand ambassador Akshay Kumar
Here is how a 7-month-old start-up manage to rope an ambassador as big as Akshay Kumar
Dec 07 2020 04:30 IST
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
Jun 05 2019 06:27 IST
A look at Captain Cool Mahendra Singh Dhoni's brand associations
While the cricketer may not appear in stadiums from now on, we have got you covered with a list of …
Aug 17 2020 12:41 IST
Akshay Kumar pips Deepika Padukone in celebrity brand ranking; Kohli continues at top spot: Report
There have been new entrants in the top-20 list like Article-15 actor Ayushman Khurana at rank 10 …
PTI
Feb 05 2020 13:30 IST
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Here is what makes Ayushmann Khurrana influential in the brandverse.
Sep 24 2020 05:13 IST
After crossing an annual revenue run rate of Rs 100 crore, nutrition brand OZiva eyes 4X growth this year
We hope to bring about a change in the way ‘clean nutrition’ is perceived in the country: Aarti Gil…
Jun 01 2021 04:30 IST
Golden Goose, the luxury sneaker worn by Taylor Swift and other celebs, could go public this week
The Italian brand, which sells pre-distressed sneakers, is a hit with celebrities including Taylor …
Shubhangi Goel
May 28 2024 19:51 IST
Virat Kohli hits a sixer on Instagram, becomes the first Indian to hit 50M followers
Kohli had replaced the ‘captain cool’ MS Dhoni to lead the Indian cricket team, in 2014. Dho…
Feb 18 2020 12:25 IST