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<ul class="summary-list"><li><keyword id="334157" type="COMPANY" weightage="60" keywordseo="Reddit">Reddit</keyword> is buying <keyword id="6370373" type="UNKNOWN" weightage="60" keywordseo="Dubsmash">Dubsmash</keyword>, it announced Sunday, as <keyword id="6354632" type="UNKNOWN" weightage="60" keywordseo="social-media">social media</keyword> platforms continue to expand into the short-form video space currently dominated by <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword>.</li><li>The deal will give Reddit users access to Dubsmash's editing and short-video creation tools, but Dubsmash will still maintain its own platform and brand.</li><li>The companies didn't disclose the financial terms of the deal, but a spokeswoman for Reddit told <keyword id="76338" type="CITY" weightage="60" keywordseo="Reuters">Reuters</keyword> the acquisition was based on a combination of cash and stock.</li><li>Dubsmash's entire team will join Reddit "immediately." </li></ul><p>Reddit is buying US short-video platform Dubsmash, <a href="https://redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team/">the social network firm said Sunday</a>, becoming the latest company to expand in a space dominated by Chinese-owned TikTok.</p><p>The financial terms of the deal were not disclosed, but a spokeswoman for Reddit said the acquisition was based on a combination of cash and stock.</p><p>The success of ByteDance's TikTok has prompted many social media companies to add short-video services to their platforms, with <a href="https://www.businessinsider.com/snap-tiktok-like-feed-spotlight-2020-11">Snapchat rolling out "Spotlight" in November</a> and <a href="https://www.businessinsider.com/instagram-reels-tiktok-competitor-short-video-us-launch-explainer-2020-7">Facebook launching "Instagram Reels" earlier this year</a>.</p><p><a href="https://redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team/">Reddit said</a> the deal would give its users, who can already upload and stream videos, access to Dubsmash's editing and short-video creation tools.</p><p>Reddit also highlighted Dubsmash's diverse userbase, which is more than two-thirds female, and added that around 25% of all Black teens in the US are on Dubsmash.</p><p>"It's clear that our missions closely align and that our community-focused platforms can coexist and grow as we learn from each other," Reddit CEO Steve Huffman said.</p><p>The San Francisco-based company added that Dubsmash would maintain its own platform and brand.</p><p>Dubsmash's entire team, including co-founders Suchit Dash, Jonas Drüppel, and Tim Specht, will join Reddit "immediately."</p><p><em><strong>Read more:</strong> <a href="https://www.businessinsider.com/how-much-money-tiktok-influencers-get-paid-for-brand-sponsorships-2020-12?r=gd-sub">How much money do TikTok stars make? 10 creators break down what they earn from brand sponsorships.</a></em></p><p>Dubsmashed launched in Germany in 2014, and relocated to New York in 2016. It now has <a href="https://redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team/">more than 1 billion video views per month</a>.</p><p>Reddit is growing, too. Last month, Insider Intelligence estimated that <a href="https://www.businessinsider.com/reddit-user-base-will-grow-amid-pandemic-election-news-2020-11">Reddit had seen a sharp acceleration in US user growth</a>, with the number of monthly logged-in users in the US growing by over a quarter from last year to reach 37.7 million in 2020.</p><p>This will be because of both demand for entertainment and connection during lockdowns, and "the higher volume of news in 2020, due to both the pandemic and the fraught election cycle," according to Peter Newman, eMarketer senior forecasting analyst at Insider Intelligence.</p>

Reddit is buying short-form video platform Dubsmash, becoming the latest social media sites to edge its way into a market dominated by TikTok

New Delhi, Popular online discussion platform <keyword id="334157" type="COMPANY" weightage="20" keywordseo="Reddit">Reddit</keyword> has acquired short-form video social platform <keyword id="6370373" type="COMPANY" weightage="20" keywordseo="Dubsmash">Dubsmash</keyword> for an undisclosed sum.<br /><br />While Dubsmash will maintain its own platform and brand, Reddit aims to bring the teams together to combine the <keyword id="10428518" type="UNKNOWN" weightage="20" keywordseo="unique-creator-experience">unique creator experience</keyword> of Dubsmash with its own community growth engine.<br /><br />Dubsmash's entire team -- including the three co-founders, <keyword id="10428517" type="LOCATION" weightage="20" keywordseo="suchit-dash">Suchit Dash</keyword>, Jonas Druppel and Tim Specht -- will join Reddit.<br /><br />"Both Reddit and Dubsmash share a deep rooted respect for how communities come together," Steve Huffman, CEO, Reddit, said in a statement late on Sunday. <br /><br />"Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions," he added.<br /><br />The company said it will integrate Dubsmash's innovative video creation tools into Reddit, which will empower Reddit's own creators to express themselves in original and authentic ways.<br /><br />About 25% of all Black teens in the US are on Dubsmash, and females represent 70% of <keyword id="66720" type="PERSON" weightage="20" keywordseo="users">users</keyword>. About 30% of users log in every day to create <keyword id="3368132" type="PERSON" weightage="20" keywordseo="video-content">video content</keyword>, indicating a high level of retention and engagement.<br /><br />Dubsmash enables more than one billion video views per month.<br /><br />On the other hand, Redditors have posted millions of videos, increasing two times in 2020.<br /><br />Dash who is Head of Dubsmash said: "We want to continue our journey to bring best in class video products to our users, and now Reddit users". <br /><br />"We believe in the idea of connecting creators around interests and topics, something Reddit has pioneered, in our growing Dubsmash community."<br /><br />Reddit earlier this month revealed that it now has 52 million daily active users.<br /><br />Founded in 2005, the San Francisco-based company is known for its "ask me anything" digital town halls with celebrities and politicians.<br /><br /><strong>SEE ALSO:<br /><a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-future-retail-power-grid-cipla-delta-corp-yes-bank-adani-power-and-others/articleshow/79713824.cms">Top stocks to watch — Future Retail, Power Grid, Cipla, Delta Corp, Yes Bank, Adani Power and others</a><br /><a href="https://www.businessinsider.in/stock-market/news/burger-king-india-shares-nearly-doubles-on-listing-debut-pushes-valuation-past-4000-crore/articleshow/79715269.cms">Burger King India shares nearly doubles on listing — debut pushes valuation past ₹4,000 crore</a><br /><a href="https://www.businessinsider.in/business/startups/news/the-difference-between-doordash-zomato-and-swiggy-is-not-in-what-the-companies-do-its-where-they-do-it/articleshow/79715531.cms">The difference between DoorDash and Indian peers Zomato and Swiggy is not in what the companies do⁠ — it’s where they do it</a></strong><br />

Reddit acquires short-video making platform Dubsmash

<br /> In the last one year or so, if there is something that has gone viral in India is the selfie video app <keyword id="6370373" type="UNKNOWN" weightage="100" keywordseo="dubsmash">Dubsmash</keyword>. Everyone, from Bollywood celebrities to Indian cricketers and even the politicians have made these videos and released them online, which is why the makers of the app have listed India as one of its top global markets.<br />
<br />
"I can definitely tell you that India would definitely be within our top ten markets globally. Also in terms of activity, it is one of the strongest markets in Asia," Roland Grenke, cofounder of Dubsmash, told ET in a telephonic conversation.<br />
<br />
The app was founded by Grenke, Jonas Druppel and Daniel Taschik, and was launched in November 2014. In a short span of less than 1.5 years, it has expanded its presence to 192 countries, and has had more than 75 million downloads on the Google Play Store.<br />
<br />
Grenke added that even though Indians love Dubsmash, a lot of effort goes into making the sound snippets because of the diversity of Indian culture and languages. The app currently supports around 20 languages, and can be seen gaining popularity in countries like Germany, United Kingdom, France, Brazil, India, Indonesia, Malaysia, Philippines and Russia.<br />
<br />
Dubsmash is based out of Berlin and employs 21 people from 15 different nationalities. Their team even includes "two and a half" Indians, given that one of them was born in the US but has an Indian background.<br />
<br />
<a href="https://showboxandroidapk.com/wp-content/uploads/2015/11/Dubsmash-Free-for-Android-Photo.jpg"><em>Image source</em></a><br />

India’s love for drama makes it a top market for selfie video app Dubsmash

The <keyword id="2238404" type="UNKNOWN" weightage="80" keywordseo="Velfie">velfie</keyword> craze has taken India by storm, thanks to Bollywood actors, sporting personalities and even the prime minister posting online videos of themselves on <keyword id="6354632" type="COMPANY" weightage="80" keywordseo="Social-media">social media</keyword>. As companies and celebrities increasingly turn more social media friendly, the velfie is fast emerging as the medium of choice for many celebrities across Facebook and Instagram.<br />
<br />
The global phenomenon started with the launch of German-developed Dubsmash in November 2014, and now boasts of over 50 million downloads across 192 countries. Another app called Velfie has also emerged. It has over 200,000 downloads and is already operating in around 140 countries. However, co-founder Ankush Johar insists they’re not the Indian jugaad to Dubsmash.<br />
<br />
“Dubsmash is true to the world of dubbing. That’s how it was created and has evolved. We’re not just about lip sync. That’s why we’re not called LipSyncfie or Lipfie or Dubfie. A comparison with Instagram or Twitter would be more appropriate than with Dubsmash”, he says.<br />
<br />
Johar claims Velfie is developing its own social networking platform, and has features like pause or filters and is working on add-ons like animation and stickers that would enhance the user experience without the hassle of post-production. It is also integrating with Facebook Messenger and two other messaging services by the end of the year. However, WhatsApp is not on the list. The company is also toying with the idea of transmitting only sounds.<br />
<br />
“Facebook is primarily for friends. Twitter is for broadcast with text and images. Velfie aspires to be that for video, live or otherwise. That’s much more than the fad of lip sync”, Johar adds.<br />
<br />
<strong>Driving factor</strong><br /> The country has come a long way with social media, the <keyword id="1725157" type="UNKNOWN" weightage="80" keywordseo="Selfie">Selfie</keyword> phenomenon, and now the Velfie. Johar believes vanity plays a massive role in the success of these trends.<br />
<br />
“The vanity in a human being pushes them to showcase themselves in the best possible form. That is why heroic films are hugely successful. People look up to these figures, and syncing somebody’s voice and one’s face puts them in a position to be the star”, Johar says.<br />
<br />
<strong>No 3G? No problem</strong><br />
While the selfie phenomenon may have made it big, when asked if the video selfie would be impaired by the low internet bandwidth in most areas with a mere 7-8% of the population currently on 3G Johar says, “Our systems are designed with the emerging market in mind. The app is light, and a sound snippet is between 20-400 KB while the final video can be 600 KB to 5 MB at the maximum. All this can be achieved even with a GPRS connection.”<br />
<br />
<strong>Clicking velfies all day?</strong><br />
Selfie was charged with accusations that it nudges one’s narcissistic self. With the Velfie following in its footsteps, the Velfie co-founder however doesn’t plead guilty of turning healthy individuals into narcissistic ones.<br />
<br />
“Vanity taken to an extreme is narcissism. There is a possibility of fundamentally narcissistic people to be on our platform. Only time will tell if we need to put curbs on the system.”<br />
<br />
When asked what the system can do to curb such acts Johar says, “As a responsible organization we can build our algorithms to ask for confirmations like ‘Isn’t this getting a bit too much?’ or ‘Are you sure you want to post this?’"<br />
<br />
The concept is not new to the industry. Google Labs designed a similar functionality into Gmail where if one sends an email post 11 pm, it presumes him/her to be drunk, and asks for a double confirmation.<br />
<br />
When asked how he sees the Selfie vs. Velfie tussle panning out, Johar clearly thinks the Velfie has an obvious edge, after all, “if a picture is a thousand words, a video is a thousand images.”<br />
<br />
(Image credit: Indiatimes)<br />
<br />
<br />
<br />

We’re not
Dubsmash: Velfie

<p>Hi! Welcome to the Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> daily for December 15. I'm Lauren Johnson, a senior advertising reporter at Business Insider. <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">Subscribe here to get this newsletter in your inbox every weekday.</a> Send me feedback or tips at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a>.</p><p><strong>Today's news: </strong>The winning and losing agencies in Dentsu's massive shakeup, the people working to fix digital advertising, and <keyword id="334157" type="COMPANY" weightage="60" keywordseo="Reddit">Reddit</keyword> buys Dubsmash.</p><h3><a href="https://www.businessinsider.com/winners-and-losers-of-reorganization-at-advertising-company-dentsu-2020-12"></a></h3><ul><li>Advertising company Dentsu is going through a massive overhaul of its agencies, and data-based <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> and performance <keyword id="6354839" type="UNKNOWN" weightage="60" keywordseo="marketing">marketing</keyword> agencies Merkle, iProspect, Dentsu X, and Carat are emerging as the big winners.</li><li><a href="https://www.businessinsider.com/winners-and-losers-of-reorganization-at-advertising-company-dentsu-2020-12">Patrick Coffee and Lara O'Reilly also report that traditional creative agencies and smaller media agencies will fade as Dentsu seeks to create teams focused on single clients.</a></li><li>Dentsu is also whittling down its more than 160 brands to six: Carat, Merkle, Dentsu X, iProspect, Dentsumcgarrybowen, and Isobar.</li></ul><h3><a href="https://www.businessinsider.com/winners-and-losers-of-reorganization-at-advertising-company-dentsu-2020-12">Read the full story here.</a></h3><h3><div type="image" title="Allison Murphy, SVP of ad innovation, The New York Times" height="751" width="1000" msid="79730954" hostid="261"></div></h3><h3><a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12">Ad targeting as we know it is going away - meet the 20 experts working on high-profile f</a><a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12">ixes for advertisers</a></h3><ul><li>The advertising industry has been rocked by Apple, Google, and others' decisions to kill <keyword id="10433270" type="UNKNOWN" weightage="60" keywordseo="third-party-cookies">third-party cookies</keyword> used to target ads.</li><li><a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12">I identified 20 people that are at the forefront of finding alternatives to the third-party cookie.</a></li><li>Adtech companies are pitching workarounds to keep revenue afloat while advertisers and publishers try to sell and buy and sell ads with first-party data.</li></ul><h3><a href="https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12">Read the full story here.</a></h3><h3><a href="https://www.businessinsider.com/reddit-to-buy-tiktok-rival-dubsmash-2020-12"><div type="image" title="Reddit" height="2333" width="3111" msid="79730956" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/reddit-to-buy-tiktok-rival-dubsmash-2020-12">Reddit is buying short-form video platform Dubsmash, becoming the latest social media sites to edge its way into a market dominated by TikTok</a></h3><ul><li><a href="https://www.businessinsider.com/reddit-to-buy-tiktok-rival-dubsmash-2020-12">Reddit is buying Dubsmash to expand into the short-form video space currently dominated by TikTok.</a></li><li>The deal will give Reddit users access to Dubsmash's editing and short-video creation tools, but Dubsmash will still maintain its own platform and brand.</li><li>The companies didn't disclose the financial terms of the deal, but a spokeswoman for Reddit told Reuters the acquisition was based on a combination of cash and stock.</li></ul><h3><a href="https://www.businessinsider.com/reddit-to-buy-tiktok-rival-dubsmash-2020-12">Read the full story here.</a></h3><h3>More stories we're reading:</h3><ul><li><a href="https://www.businessinsider.com/the-biggest-potential-retail-acquisition-targets-for-2021-2020-12">Experts say these 9 well-known retail brands are the most promising M&amp;A targets in 2021</a> (Business Insider)</li><li><a style="font-size: 15px;" href="https://www.businessinsider.com/vc-masha-drokova-explains-how-startups-waste-money-on-pr-2020-12">Startup founders waste $10,000 - $30,000 a month on worthless publicity efforts when there's a better way, says former PR strategist-turned-VC Masha Drokova, who just raised a $52.5 million fund</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/ibm-ai-factsheets-label-system-bias-data-2020-12">IBM exec said firm's new tool is like a 'nutrition label' for AI, providing detailed information to help flag bias or inaccuracy</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/eu-rules-big-tech-dsa-dma-facebook-google-apple-2020-12">Europe is about to hobble the power of tech giants like Facebook and Amazon. Here's what we know about its huge new proposals.</a> (Business Insider)</li><li><a href="https://digiday.com/marketing/media-buyers-say-advertisers-are-actively-pushing-to-diversify-away-from-facebook/">'The biggest conversation I'm having': Media buyers say advertisers are actively pushing to diversify away from Facebook</a> (Digiday)</li><li><a href="https://www.nytimes.com/2020/12/14/business/media/cnn-msnbc-cable-news-trump.html">CNN and MSNBC fret over post-Trump future</a> (New York Times)</li></ul><p>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here.</a></p>

Winners and losers of Dentsu's massive shakeup

<p><em></em></p><p><em>Hi, this is Dan Whateley, filling in for Amanda Perelli who is on vacation this week. </em><em>W</em><em>elcome back to Insider <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">Influencers</keyword>, our weekly rundown on the influencer and creator economy. </em><a href="http://newsletter.businessinsider.com/join/influencerdashboard"><em>Sign up for the newsletter here.</em></a></p><p>This week, my colleagues Amanda Perelli and Sydney Bradley looked into what "micro" influencers — creators with <a href="https://www.businessinsider.com/types-of-influencers-on-social-media-micro-macro-nano-classification-2020-1">between 10,000 and 100,000 followers</a> — can earn from brand deals on <keyword id="819905" type="COMPANY" weightage="60" keywordseo="Instagram">Instagram</keyword>.</p><p>These lower-follower-count influencers aren't as well known, with many only working part time as digital creators. But they're also a big draw for brands who can pay them less for sponsored content while <a href="https://www.businessinsider.com/micro-influencers-are-top-category-to-hire-marketer-survey-2020-3">still getting high levels of engagement</a> on posts. </p><p>Setting the right rates can be tricky for these part-time creators. Some micro influencers told Business Insider that they're frequently low-balled when it comes to compensation. Brands will offer them "gifts" or free products rather than a paycheck in exchange for their content.</p><p>"I always tell my clients that when you are in negotiating with brands, you want to make sure that you aren't low-balling yourself," said Britney Turner, a micro influencer with around <a href="https://www.instagram.com/itsbritneynicole_/">27,000 Instagram followers</a>, who is also a content creator coach.</p><p>Sydney and Amanda spoke with four influencers who had under 50,000 Instagram followers about how they set their rates when negotiating paid sponsorships with brands.</p><p><a href="https://www.businessinsider.com/how-much-money-micro-influencers-charge-instagram-brand-sponsorships-2020-8">Read the full breakdown here.</a></p><h2><a href="https://www.businessinsider.com/wme-strategy-for-negotiating-influencer-brand-deal-instagram-youtube-2020-9">A top WME agent walks through the process of negotiating influencer brand deals</a></h2><div type="image" title="Fanjoy" height="750" width="1000" msid="77912406" hostid="261"></div><p>Sydney spoke with WME's Carolyn Moneta, who spearheads the Hollywood talent agency's "Digicomm" team, about how the agency negotiates brand deals for its talent.</p><p>The company represents top digital creators like Addison Rae Easterling, David Dobrik, and Lilly Singh.</p><p>Moneta said that most of the partnerships that come out of Digicomm are six- to seven-figure deals, with some even culminating in eight-figure exits for talent.</p><p><strong>Here are some questions she and her team ask of brands and collaborators:</strong></p><ul><li><p>What are the broader career-driven implications of pursuing this opportunity?</p></li><li><p>What is the positioning of this brand in the product category? What are industry trends and historical context telling us, etc.? WME will discuss this with the talent and their manager (if they have one).</p></li><li><p>For digital creators, they need to evaluate <em>why </em>the brand is engaging. Is it because of who the creator is and what they stand for, or is it because of the measurability of their channels? (WME prefers the former when it comes to answers here.)</p></li></ul><p><a href="https://www.businessinsider.com/wme-strategy-for-negotiating-influencer-brand-deal-instagram-youtube-2020-9">Read more about WME's step-by-step playbook for negotiating a brand deal, here.</a></p><h2><a href="https://www.businessinsider.com/beverly-hills-investigating-tiktok-influencer-collab-house-clubhouse-2020-8">The city of Beverly Hills said it's 'investigating' the TikTok influencer mansion Clubhouse</a></h2><div type="image" title="Daisy Keech" height="1789" width="2386" msid="77912408" hostid="261"></div><p>A representative from Beverly Hills confirmed to Business Insider that the city was "investigating" the popular influencer mansion Clubhouse after reports emerged that the house had recently held a large gathering.</p><p>The investigation was first reported in the <a href="https://bhcourier.com/wp-content/uploads/2020/08/082120Fissue.pdf">Beverly Hills Courier on August 21</a>.</p><p>Clubhouse, which was launched after cofounder Daisy Keech (6.1 million followers) left another popular creator group, <a href="https://www.insider.com/tiktok-hype-house-facing-power-struggle-legal-dispute-2020-3">The Hype House</a>, earlier this year, is an influencer group and physical house in Beverly Hills. It's one several popular influencer content "collab" houses in the Los Angeles area.</p><p>Clubhouse rotates its members as a part of its business model. <a href="https://www.youtube.com/watch?v=DqgZ3SomvgU">Keech and others recently left the group</a>, and new members like influencers Katie Sigmond (649,000 followers) and Teala Dunn (3.3 million followers) joined.</p><p>Other LA-based influencers have recently caught the attention of local governments for throwing parties during the pandemic. Sway LA members Bryce Hall and Blake Gray were <a href="https://www.insider.com/bryce-hall-charged-blake-gray-tiktokers-birthday-party-la-2020-8">charged with a misdemeanor</a> by the city, which alleged they had violated its "Safer LA" health order and its "Party House Ordinance."</p><p>A spokesperson for Clubhouse said that the group was working with Beverly Hills to resolve the situation, and said that they weren't "aware of any on-going investigations."</p><p><a href="https://www.businessinsider.com/beverly-hills-investigating-tiktok-influencer-collab-house-clubhouse-2020-8">Read more about the investigation here.</a></p><h2><a href="https://www.businessinsider.com/tiktok-reels-most-used-short-form-video-apps-among-influencers-2020-8">Influencers share which short-form video apps they're using, as platforms like Triller, Byte, and Instagram's Reels battle for market share</a></h2><div type="image" title="Instagram Reels" height="554" width="738" msid="77912410" hostid="261"></div><p>With <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword>'s ownership status <a href="https://www.businessinsider.com/tiktok-has-chosen-buyer-could-announce-deal-tuesday-report-2020-8">in limbo</a>, competitors have been pushing hard to court its users in the US.</p><p>But TikTok remains the short-form video platform of choice among influencers, according to a new survey of 875 US-based creators by the influencer-marketing agency Obviously.</p><p>68% of respondents to Obviously's August survey said they were using TikTok. About half (52%) of influencers told Obviously that they were using Instagram's Reels. Those two were out in front by a wide margin.</p><p>Just 7% reported using <keyword id="4682542" type="PERSON" weightage="60" keywordseo="triller">Triller</keyword>, and less than 5% named Byte, Dubsmash, and Likee as apps that they use.</p><p><a href="https://www.businessinsider.com/tiktok-reels-most-used-short-form-video-apps-among-influencers-2020-8">See the full list of short-form video apps that influencers have adopted, here.</a></p><h2>More creator industry coverage from Business Insider:</h2><ul><li><p><a href="https://www.businessinsider.com/how-coronavirus-is-changing-influencer-marketing-creator-industry-2020-3">How the coronavirus is changing the influencer business, according to marketers and top creators on Instagram and YouTube</a> (by Amanda Perelli, Dan Whateley, and Sydney Bradley)</p></li><li><p><a href="https://www.businessinsider.com/how-much-money-youtube-pays-creators-for-200-thousand-views-2020-8">A YouTube creator explains how much money she earns per 1,000 views — and what she's made from videos with 200,000 and 250,000 views</a> (by Amanda Perelli)</p></li></ul><div type="image" title="Brianna Nichole" height="2730" width="3640" msid="77912411" hostid="261"></div><h2>This week from Insider's digital culture team: </h2><ul><li><p><a href="https://www.insider.com/bryce-hall-age-bio-tiktok-cheating-partying-peeing-banned-playlist-2020-8">TikTok star Bryce Hall could face jail time after being charged for his giant 21st birthday party. Here's how he methodically built his bad boy brand, from peeing off a balcony to pandemic partying.</a> (by Kat Tenbarge)</p></li><li><p><a href="https://www.insider.com/jeffree-star-new-boyfriend-andre-marhold-relationship-drama-ex-girlfriend-2020-8">Jeffree Star's rumored boyfriend came out of nowhere and is already causing drama.</a> (by Kat Tenbarge)</p></li><li><p><a href="https://www.insider.com/ffactor-diet-health-problems-emily-gellis-tanya-zuckerbrot-2020-8">Women claim they experienced hair loss, gastrointestinal distress, and eating disorders while following the F-Factor diet. The founder says it's an anti-diet campaign to ruin her.</a> (by Rachel E. Greenspan and Anna Medaris Miller)</p></li><li><p><a href="https://www.insider.com/att-lily-actress-milana-vayntrub-commercial-harassment-online-comments-instagram-photos-2020">The actress who plays AT&amp;T's Lily is facing waves of online sexual harassment.</a> (by Margot Harris)</p></li></ul><div type="image" title="ATTMilaVayntrub" height="1200" width="1599" msid="77912413" hostid="261"></div><h2>Here's what else we're reading:</h2><ul><li><p><a href="https://variety.com/2020/digital/news/patreon-raises-90-million-funding-valuation-1234756351/">"The stigma of the starving artist is going to fade away," said Jack Conte, CEO of the creator-membership platform Patreon, after announcing that the company raised $90 million</a> (by Todd Spangler, from Variety)</p></li><li><p><a href="https://www.npr.org/2020/08/29/907316522/tiktok-workers-feel-anxiety-anger-and-rage-amid-trump-crackdown">TikTok workers who are suing the Trump administration said they feel "anxiety," "anger," and "rage," after the president's recent executive order</a> (by Bobby Allyn, from NPR)</p></li><li><p><a href="https://www.nytimes.com/2020/08/29/style/christmas-time-is-here.html">TikTokers are flooding the app with Christmas cheer (in July)</a> (by Kristin Merrilees, from The New York Times)</p></li><li><p><a href="https://www.bbc.com/news/business-53968222">The British government paid influencers to promote its COVID-19 contact-tracing program</a> (from BBC News)</p></li><li><p><a href="https://www.nytimes.com/2020/08/26/style/boa-steakhouse-tiktok-youtube.html">BOA Steakhouse, a West Hollywood restaurant, has become the main watering hole for social-media stars</a> (by Taylor Lorenz, from The New York Times)</p></li><li><p><a href="https://www.wsj.com/articles/tiktok-deal-talks-are-snarled-over-fate-of-apps-algorithms-11598995674?mod=searchresults&amp;page=1&amp;pos=3mp;pos=3">The question of who gets to own TikTok's prized algorithm has thrown a wrench in deal talks</a> (by Liza Lin, Aaron Tilley, and Georgia Wells, from The Wall Street Journal)</p></li></ul><p><em>Thanks for reading! Send me your tips, comments, or questions: dwhateley@businessinsider.com</em></p><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard"><strong>Subscribe to the newsletter here</strong></a><strong>.</strong></h2>

You Searched For "dubsmash founders" and got 6 results

Reddit is buying short-form video platform Dubsmash, becoming the latest social media sites to edge its way into a market dominated by TikTok

Reuters,Grace Dean

Reddit acquires short-video making platform Dubsmash

IANS

India’s love for drama makes it a top market for selfie video app Dubsmash

BI India Bureau

We’re not Dubsmash: Velfie

Saikat Pyne

Winners and losers of Dentsu's massive shakeup

Lauren Johnson

Micro influencers share their rates for sponsored posts and explain how they avoid getting low-balled

Dan Whateley

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