Grammy-winning <keyword id="19935312" type="General" weightage="20" keywordseo="singer" source="keywords">singer</keyword> <keyword id="19935467" type="General" weightage="20" keywordseo="Dua-Lipa" source="keywords">Dua Lipa</keyword> is coming back to <keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword> for her <keyword id="20040346" type="General" weightage="20" keywordseo="concert" source="keywords">concert</keyword> in November. She shared an update about her visit on the social media handle and also mentioned that her earlier visit to the country was a great experience. Taking to her Instagram handle, she shared a series of pictures from her visit to India and wrote, "India, I'm coming back!! my trip at the start of this year was a beautiful reminder of how much I love this place. The warmth and energy I felt from everyone I met there was amazing, and I can't wait to see you again to perform in November!!!!" <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="14"> View this post on Instagram A post shared by DUA LIPA (@dualipa) </blockquote> Dua visited India in late 2023 and spent the last few days of the year in the country. After the visit, Dua shared her experience of spending time in India and said that she feels "so beyond lucky" to end her year "here in India." She shared glimpses of her trip. Her post's visual narrative on her Instagram handle begins with Dua sipping a hot beverage in Rajasthan, followed by a video of traditional folk dancers. She posted photos of herself posing in front of an elephant and a video of a tiger. She also posted photos of herself and her family visiting a temple, embarking on a desert safari, and swinging a leg with folk dancers at a resort. Lipa closed her post with a video of herself riding a horse down the street. The singer wrote in her caption, "I feel so beyond lucky to end my year here in India. Thank you to all the wonderful people here who have shown us so much love, kindness, hospitality and generosity. This experience has been deeply meaningful. I feel lucky to be in and within the magic with my family where we have had the time to explore, regroup, recharge and restart. Ready for the year ahead. What a joy!!!" Earlier, the global singer has surprised her fans with her pictures from her vacations in Rajasthan. In the first photo, Dua was seen posing against the backdrop of a beautiful painting of the Hindu deities Radha and Krishna. The next picture showed her wearing a red and golden dress as she stood near a desk. A group of Indian women were seen in another image. She also gave a glimpse of Umaid Bhawan Palace. "Happy Holidays from me to youuuuu[?] sending love light health and happiness for the year ahead x," she captioned the post, leaving Indian fans wondering when Dua visited India. Dua also did not mention anything about her trip to Rajasthan in the caption. After visiting Rajasthan, she headed to New Delhi and sought blessings at the famous Bangla Sahib Gurudwara and visited the Humayun's tomb. Taking to Instagram, Dua Lipa's father Dukagjin Lipa shared a string of pictures from their outing in the national capital which he captioned, "The Indian journey starts at New Delhi #humayunstomb." The ace singer is coming back to India for her upcoming concert in November.

"I'm coming back!!" Dua Lipa announces return to India for her concert in November

Los Angeles, The 2021 <keyword id="10326659" type="UNKNOWN" weightage="20" keywordseo="GRAMMY-Awards-Nominations">Grammy Awards nominations</keyword> are all about <keyword id="28312" type="PERSON" weightage="20" keywordseo="women-power">women power</keyword> with Beyonce, <keyword id="35866" type="PERSON" weightage="20" keywordseo="Taylor-Swift">Taylor Swift</keyword> and <keyword id="3923485" type="PERSON" weightage="20" keywordseo="dua-lipa">Dua Lipa</keyword> leading the way. Beyonce is leading the contender at the 2021 <keyword id="21405" type="ENTERTAINMENT" weightage="20" keywordseo="Grammy-awards">Grammy Awards</keyword> with nine nods. She is followed by Taylor Swift, Roddy Ricch and Dua Lipa, who earned six nominations each. Brittany Howard, of Alabama Shakes fame, earned five nominations for her solo debut. Earning four each were Billie Eilish, Megan Thee Stallion, DaBaby, Phoebe Bridgers, Justin Bieber, jazz pianist John Beasley and classical producer David Frost, reports Variety. As a shocker, The Weeknd didn't get nominated. Despite being predicted to dominate the nominations at the 63rd annual Grammys, the pop-R&amp;B superstar's "Blinding lights" single and "After Hours" album got zero nominations. Beyonce will be competing against herself in the Record of the Year category. She is nominated in the category for "Black Parade" as well as "Savage". She fights Black Pumas, DaBaby, Doja Cat, Billie Eilish, Dua Lipa, and Post Malone for the trophy. Swift's six nominations include five for her "Folklore" album or its "Cardigan" single and one for her collaboration with Andrew Lloyd Webber on an original song for the film version of "Cats". Her competition in the Album of the Year category include Dua Lipa, Post Malone, Coldplay, Jhené Aiko, Jacob Collier, HAIM and Black Pumas. K-pop super band BTS got a Best Pop Duo/Group Performance nod for their first single sung entirely in English, "Dynamite". Dua Lipa got nominations in the categories of Record of the Year and Song of the Year for "Don't Start Now" and Album of the Year for "Future Nostalgia". Dua Lipa and Beyonce are joined in the Song of the Year category by fellow six-time nominees Roddy Ricch and Taylor Swift. Ricch has the most Grammy nominations for any male artiste this year. He is up for Song of the Year for "The Box" and Record of the Year for "Rockstar" with DaBaby. The 63rd Grammy Awards will be held on January 31, 2021 and will be showcased live in India on <keyword id="3847376" type="COMPANY" weightage="20" keywordseo="VH1-India">Vh1 India</keyword>. Here is the list of 2021 Grammy nominees from main categories:ALBUM OF THE YEAR Chilombo, Jhene Aiko Black Pumas (Deluxe Edition), Black Pumas Everyday Life, Coldplay Djesse Vol. 3, Jacob Collier Women in Music Pt. III, HAIM Future Nostalgia, Dua Lipa Hollywood's Bleeding, Post Malone Folklore, Taylor Swift RECORD OF THE YEAR "Black Parade"  Beyonce "Colors"  Black Pumas "Rockstar"  DaBaby Featuring Roddy Ricch "Say So"  Doja Cat "Everything I Wanted"  Billie Eilish "Don't Start Now"  Dua Lipa "Circles"  Post Malone "Savage"  Megan Thee Stallion Featuring Beyonce SONG OF THE YEAR "Black Parade"  Beyonce "The Box"  Roddy Ricch "Cardigan"  Taylor Swift "Circles"  Post Malone "Don't Start Now"  Dua Lipa "Everything I Wanted"  Billie Eilish "I Can't Breathe"  H.E.R. "If the World Was Ending"  JP Saxe Featuring Julia Michaels BEST NEW ARTIST Ingrid Andress Phoebe Bridgers Chika Noah Cyrus D Smoke Doja Cat Kaytranada Megan Thee Stallion BEST POP SOLO PERFORMANCE "Yummy"  Justin Bieber "Say So"  Doja Cat "Everything I Wanted"  Billie Eilish "Don't Start Now"  Dua Lipa "Watermelon Sugar"  Harry Styles "Cardigan"  Taylor Swift BEST POP DUO/GROUP PERFORMANCE "Un Dia (One Day)  J Balvin, Dua Lipa, Bad Bunny &amp; Tainy "Intentions"  Justin Bieber Featuring Quavo "Dynamite"  BTS "Rain on Me"  Lady Gaga with Ariana Grande "Exile"  Taylor Swift Featuring Bon Iver BEST TRADITIONAL POP VOCAL ALBUM Blue Umbrella, (Burt Bacharach &amp;) Daniel Tashian True Love: A Celebration of Cole Porter, Harry Connick, Jr. American Standard, James Taylor Unfollow the Rules, Rufus Wainwright Judy, Renee Zellweger BEST POP VOCAL ALBUM Changes, Justin Bieber Chromatica, Lady Gaga Future Nostalgia, Dua Lipa Fine Line, Harry Styles Folklore, Taylor Swift BEST DANCE RECORDING "On My Mind"  Diplo &amp; SIDEPIECE "My High"  Disclosure Featuring Aminé &amp; Slowthai "The Difference"  Flume Featuring Toro y Moi "Both Of Us"  Jayda G "10%"  Kaytranada Featuring Kali Uchis BEST DANCE/ELECTRONIC ALBUM Kick I, Arca Planet's Mad, Baauer Energy, Disclosure Bubba, Kaytranada Good Faith, Madeon BEST CONTEMPORARY INSTRUMENTAL ALBUM Axiom, Christian Scott aTunde Adjuah Chronology of a Dream: Live at the Village Vanguard, Jon Batiste Take the Stairs, Black Violin Americana, Grégoire Maret, Romain Collin &amp; Bill Frisell Live at the Royal Albert Hall, Snarky Puppy BEST ROCK PERFORMANCE "Shameika"  Fiona Apple "Not"  Big Thief "Kyoto"  Phoebe Bridgers "The Steps"  HAIM "Stay High"  Brittany Howard "Daylight"  Grace Potter BEST METAL PERFORMANCE "Bum-Rush"  Body Count "Underneath"  Code Orange "The In-Between"  In This Moment "Bloodmoney"  Poppy "Executioner's Tax (Swing of the Axe) - Live"  Power Trip BEST ROCK SONG "Kyoto"  Phoebe Bridgers "Lost in Yesterday"  Tame Impala "Not"  Big Thief "Shameika"  Fiona Apple "Stay High"  Brittany Howard BEST ROCK ALBUM A Hero's Death, Fontaines D.C. Kiwanuka, Michael Kiwanuka Daylight, Grace Potter Sound &amp; Fury, Sturgill Simpson The New Abnormal, The Strokes BEST ALTERNATIVE MUSIC ALBUM Fetch the Bolt Cutters, Fiona Apple Hyperspace, Beck Punisher, Phoebe Bridgers Jaime, Brittany Howard The Slow Rush, Tame Impala BEST R&amp;B PERFORMANCE "Lightning &amp; Thunder"  Jhene Aiko Featuring John Legend "Black Parade"  Beyonce "All I Need"  Jacob Collier Featuring Mahalia &amp; Ty Dolla $ign "Goat Head"  Brittany Howard "See Me"  Emily King BEST TRADITIONAL R&amp;B PERFORMANCE "Sit on Down"  The Baylor Project Featuring Jean Baylor &amp; Marcus Baylor "Wonder What She Thinks of Me"  Chloe X Halle "Let Me Go"  Mykal Kilgore "Anything for You"  Ledisi "Distance"  Yebba BEST R&amp;B SONG "Better Than I Imagine"  Robert Glasper Featuring H.E.R. &amp; Meshell Ndegeocello "Black Parade"  Beyoncé "Collide"  Tiana Major9 &amp; EARTHGANG "Do It"  Chloe X Halle "Slow Down"  Skip Marley &amp; H.E.R. BEST PROGRESSIVE R&amp;B ALBUM Chilombo, Jhene Aiko Ungodly Hour, Chloe X Halle Free Nationals, Free Nationals F**k Yo Feelings, Robert Glasper It Is What It Is, Thundercat BEST R&amp;B ALBUM Happy 2 Be Here, Ant Clemons Take Time, Giveon To Feel Love/d, Luke James Bigger Love, John Legend All Rise, Gregory Porter BEST RAP PERFORMANCE "Deep Reverence"  Big Sean Featuring Nipsey Hussle "Bop"  DaBaby "What's Poppin"  Jack Harlow "The Bigger Picture"  Lil Baby "Savage"  Megan Thee Stallion Featuring Beyonce "Dior"  Pop Smoke BEST MELODIC RAP PERFORMANCE "Rockstar"  DaBaby Featuring Roddy Ricch "Laugh Now, Cry Later"  Drake Featuring Lil Durk "Lockdown"  Anderson .Paak "The Box"  Roddy Ricch "Highest in the Room"  Travis Scott BEST RAP SONG "The Bigger Picture"  Lil Baby "The Box"  Roddy Rich "Laugh Now, Cry Later"  Drake Featuring Lil Durk "Rockstar"  DaBaby Featuring Roddy Ricch "Savage"  Megan Thee Stallion Featuring Beyonce) BEST RAP ALBUM Black Habits, D Smoke Alfredo, Freddie Gibbs &amp; The Alchemist A Written Testimony, Jay Electronica King's Disease, Nas The Allegory, Royce da 5'9" BEST COUNTRY SOLO PERFORMANCE "Stick That in Your Country Song"  Eric Church "Who You Thought I Was"  Brandy Clark "When My Amy Prays"  Vince Gill "Black Like Me"  Mickey Guyton "Bluebird"  Miranda Lambert BEST COUNTRY DUO/GROUP PERFORMANCE All Night"  Brothers Osborne "10,000 Hours"  Dan + Shay &amp; Justin Bieber "Ocean"  Lady A "Sugar Coat"  Little Big Town "Some People Do"  Old Dominion BEST COUNTRY SONG "Bluebird"  Miranda Lambert "The Bones"  Maren Morris "Crowded Table"  The Highwomen "More Hearts Than Mine"  Ingrid Andress "Some People Do"  Old Dominion BEST COUNTRY ALBUM Lady Like, Ingrid Andress Your Life Is a Record, Brandy Clark Wildcard, Miranda Lambert Nightfall, Little Big Town Never Will, Ashley McBryde --IANS sug/vnc

Beyonce, Taylor Swift and Dua Lipa dominate 2021 Grammy nominations

<keyword id="6425775" type="COMPANY" weightage="20" keywordseo="Apple-Music">Apple Music</keyword> has launched "Behind the <keyword id="6355236" type="UNKNOWN" weightage="20" keywordseo="songs">Songs</keyword>," a new hub dedicated to showcasing, highlighting as well as celebrating <keyword id="1342664" type="PERSON" weightage="20" keywordseo="songwriters">songwriters</keyword>, producers and their work. One can visit "Behind the Songs" by searching for it in <keyword id="6354427" type="COMPANY" weightage="20" keywordseo="apple">Apple</keyword> Music or going directly to the landing page. "It appears that the section is considered a curator profile, so it will show up as a playlist collaborator or <keyword id="1150" type="POSITION" weightage="20" keywordseo="Artist">artist</keyword> in some locations," reports Apple Insider. It will also feature Apple Music original video content, including Lyrics To Live By and The Stories Behind The Songs, featuring artist-writers including <keyword id="1001724" type="PERSON" weightage="20" keywordseo="Niall-Horan">Niall Horan</keyword>, <keyword id="3923485" type="PERSON" weightage="20" keywordseo="dua-lipa">Dua Lipa</keyword>, Charli XCX, Arlo Parks, Tones And I, <keyword id="348407" type="PERSON" weightage="20" keywordseo="Sam-Smith">Sam Smith</keyword>, and more. Apple also has a partnership with The Ivor Novello Awards, the body representing the UK and Ireland's songwriters and composers, bringing wider exposure and development opportunities for its community of music creators, with its 'Rising Star Award'. Recently, Spotify debuted its own songwriter-focused section, which elevates the people who write and produce the music in every playlist. SEE ALSO: <a href="https://www.businessinsider.in/tech/how-to/how-to-export-passwords-from-lastpass/articleshow/81221242.cms">How to export passwords from LastPass</a> <a href="https://www.businessinsider.in/tech/apps/news/whatsapp-signal-and-telegram-face-a-catch-22-situation-as-indias-new-social-media-rules-threaten-encryption/articleshow/81221070.cms">Whatsapp, Signal and Telegram face a catch-22 situation as India’s new social media rules threaten encryption</a> <a href="https://www.businessinsider.in/business/startups/news/india-saw-the-birth-of-two-new-unicorns-this-week-both-their-valuations-have-swelled-multiple-times-in-just-a-few-months/articleshow/81221476.cms">India saw the birth of two new unicorns this week – both their valuations have swelled multiple times in just a few months</a>

Apple Music launches 'Behind The Songs' hub to highlight songwriters and producers

<ul><li><keyword id="8033639" type="UNKNOWN" weightage="20" keywordseo="oneplus-music-festival">OnePlus Music Festival</keyword> is happening in Mumbai on November 16. </li><li><keyword id="31204" type="PERSON" weightage="20" keywordseo="Katy-Perry">Katy Perry</keyword> has confirmed her presence for the music festival through Twitter.</li><li><keyword id="3923485" type="PERSON" weightage="20" keywordseo="dua-lipa">Dua Lipa</keyword> too was reported to be joining Perry for the festival.</li></ul>International pop sensations Katy Perry and Dua Lipa are headed to India for the One Plus Music Festival on November 16. While OnePlus had announced the festival earlier, the headliners were not confirmed. Now, Perry has confirmed her India gig with a tweet. <div type="twitter" handle="katyperry" handlename="KATY PERRY" image="http://pbs.twimg.com/profile_images/1159677711314386944/-3CQtnBa_normal.jpg" favoritecount="1489" retweetcount="270" status="I am so happy to be returning to India and excited to headline my first-ever performance in Mumbai. I am looking fo… https://t.co/zrO6pcgunx" createdat="1566975420000" id="1166605585212682240"></div>

 This is not the first time Perry will be performing in India, she had earlier performed at the IPL opening ceremony in 2012. The 34-year old star has a huge fan following in India. Perry, who has often found a mention in the highest-earning women in music list by Forbes, is also an international best-selling music artist. Dua Lipa, the 24-year old singer who hit the charts with her self-titled album and hit songs like New Rules and IDGAF, will be heading to India for her first performance. However, it won’t be her first visit to India either. Last year, international stars like Justin Bieber and Coldplay too had performed in India.

Katy Perry all set to ‘Roar’ in India, Dua Lipa might join with ‘New Rules’ at OnePlus Music Festival in November

<ul class="summary-list"><li>The adult industry is increasingly embracing AI for tasks like chatting and image generation.</li><li>Some startups even create chatbots and "digital twins" based on existing influencers.</li></ul>The adult industry has long been an early adopter of new technologies, from as early as the printing press in the 1400s to DVDs and the internet.In 2024, the adult industry is experimenting with and sometimes embracing AI. Superstars in the space like <a target="_blank" href="https://www.businessinsider.com/adult-content-onlyfans-star-riley-reid-ai-chatbot-fans-2023-11">Riley Reid</a> have already created AI versions of themselves; subscription platforms like <a target="_blank" href="https://www.businessinsider.com/ai-models-creators-see-success-on-onlyfans-challenger-fanvue-2023-11">Fanvue</a> have made AI-generated characters a centerpiece of their missions; and a crop of new startups promises to help adult-content creators generate their "digital twins.""We sincerely believe that the adult industry always drives all the technology," said Ana Levy, CMO of My.Club, one of the platforms that recently began offering users the possibility of creating an "AI twin." "This is the most responsive industry, the one that drives all the changes."With experimentation have come excitement and fear. AI could ease the burden on creators that comes with the constant need for fresh content and fan interaction, and many have been curious about the possibility of turning themselves into digital characters. But as <a target="_blank" href="https://www.businessinsider.com/how-onlyfans-became-outlet-source-help-loneliness-sadness-connection-sex-2024-1">fan relationships</a> have become central in adult content in the era of OnlyFans, some worry that relying on AI too much may alienate their audiences."I'm seeing so many of my fans get riled up and upset if they have the slightest little thought of 'Am I not talking to you for real?'" OnlyFans creator <a target="_blank" href="https://www.businessinsider.com/how-neuroscientist-turned-onlyfans-creator-made-millions-in-year-2024-1">Isla Moon</a> said. "I'm slightly nervous about that."And for others, the idea that AI may eventually replace creators entirely is not too far-fetched."I think the people who spend the most on fan pages are the most lonely people and seek validation," OnlyFans creator Jada Sparks said. "And if they can get it from an AI, it's validation nonetheless."Business Insider spoke with industry insiders about the state of AI in the adult-content world and what the future may hold.<div type="image" title="Two side-by-side screenshots of emails sent by subscription company Fanvue to some users, offering free subscriptions to profiles." height="1600" width="2000" msid="109954043" hostid="261" sizebytes="107816"></div><h2 id="99a8dfb7-494e-4074-b166-f14c25a87002">AI for chatting and voice</h2>Exchanging messages and chatting with fans has become one of the fundamentals of the new style of adult content that's gained ground on OnlyFans and similar platforms.Some credit it with helping <a target="_blank" href="https://www.businessinsider.com/how-onlyfans-became-outlet-source-help-loneliness-sadness-connection-sex-2024-1">lonely fans build relationships</a> that go beyond the sexual, while others warn that it may turn into a dangerous game, and further isolate people from the real world and real relationships.For the creators, it's certainly one of the most lucrative ways to monetize their online presence. But the volume of messages they receive can quickly get overwhelming, and many have long outsourced chatting to <a target="_blank" href="https://www.businessinsider.com/onlyfans-creator-made-6-million-strategies-for-success-2023-1">their own employees</a> or <a target="_blank" href="https://www.businessinsider.com/unruly-agency-managing-onlyfans-accounts-influencers-tana-mongeau-daisy-keech-2021-1">external agencies</a>. Now, AI can become an addition to this arsenal of chatting tools.Companies like ChatPersona and FlirtFlow have developed chatbots that can be used on OnlyFans to chat on behalf of creators. OnlyFans has taken a staunch anti-AI stance, though, so a human still has to press "send" on the messages (even if they don't write them).Creators could use these AI tools to replace existing "chatters," who have often been low-wage workers in countries like the Philippines, India, and Pakistan, <a target="_blank" href="https://fortune.com/2024/04/05/ai-is-coming-for-the-onlyfans-chat-industry/">Fortune</a> reported.Other companies, like MySentient.ai or Riley Reid's Clona, have developed the capabilities to create chatbots that can exchange messages with fans on behalf of the creators, using their style of conversation. Unlike ChatPersona or FlirtFlow, these chatbots live on separate platforms from their human counterparts and are clearly labeled as being generated with artificial intelligence.Riley Reid told BI that she hoped her AI version would be a way to "immortalize herself" and continue to monetize the fan base she'd created with her adult content even as she moves away from it. To chat with AI Riley, fans need to pay a subscription that costs $30 a month.MySentient has been investing in creating "sentient" AI chatbots based on people that range from adult creators like Amouranth to Jesus.Reese Leysen, the company's CEO, said MySentient approaches AI with a clear goal of trying to make the interactions positive and putting guardrails in place for its use from the get-go. He said users had been able to form positive connections with chatbots like Amouranth's."I know there's many concerns around this, but we have so far not seen one person say in our community, 'This is bad for me,'" Leysen said. "We've actually only seen the opposite, where people say, 'This has made me so much more secure. It has made me feel like I am perfectly capable of forging these kinds of relationships.'"While chatting with a creator — whether real or AI — can have a positive impact, some experts <a target="_blank" href="https://www.businessinsider.com/how-onlyfans-became-outlet-source-help-loneliness-sadness-connection-sex-2024-1">previously told BI</a> that the type of relief chatting offers can be a temporary Band-Aid to real-life problems, and can become a kind of addiction."They don't know how to be intimate. They don't know how to grow. They literally didn't learn that," Robert Weiss, a certified sex-addiction specialist who focuses on digital intimacy, said of some of his clients.Fanvue, an <a target="_blank" href="https://www.businessinsider.com/onlyfans-rival-fanvue-bets-on-ai-content-creators-have-concerns-2024-2">OnlyFans competitor</a> that has taken an AI-first approach, has developed a variety of AI tools to help its creators. These range from AI message drafting and voice notes to a "creator coach," an AI chatbot that helps users understand their performance on the platform better and gives advice and support.Creators have also been experimenting with AI tools that can replicate their voices. One of the most well-known and utilized tools is ElevenLabs, an <a target="_blank" href="https://www.businessinsider.com/elevenlabs-ai-voice-cloning-startup-confirms-unicorn-valuation-2024-1">AI darling</a> that's recently achieved unicorn status for its text-to-speech and dubbing capabilities.Isla Moon said she'd seen some fellow creators clone their voices and then task their employees with sending voice notes to subscribers, pretending they're genuine. She and a number of other creators BI spoke with said they worried about how the use of AI could impact their credibility and undermine audiences' trust in them."That's the part that stresses me out a lot," she said. "At what point are [the fans] going to not trust what I'm saying?"<div type="image" title="An AI-generated image of OnlyFans model and adult content creator Elaina St James in a yellow bikini in a field of sunflowers." height="549" width="731" msid="109954045" hostid="261" sizebytes="52826"></div><h2 id="3e9fc336-71d7-491b-b6a3-7958b3b75f68">Level up: AI 'digital twins'</h2>Some startups are going a step further from just offering chatbots or voice clones, and promise to create full-on "digital twins" — also referred to as "duplicates" or "döppelgangers" — for existing influencers, which also generate pictures.Some companies — like Eva AI, Foxy.ai, and My.Club — are fully leaning into the adult world. Eva and My.Club even had booths at AVN, the world's biggest adult entertainment expo, where they were inviting adult stars to duplicate themselves.Jessica Moore, a creator who generated her digital twin using My.Club, said the idea of making a digital twin excited her not only for money-making potential but also for the creative possibilities and the interactions her AI version could have with other AI-generated characters."You're able to interact with your friends, digital versions of them," she said. "I think that's probably where we will see the twin going. For me, I live in a small town in Canada. I don't have access to every creator. Having the ability to do that, I think, is going to be really cool."Some creators are also experimenting individually with different AI image generators like MidJourney or Stable Diffusion to create depictions of themselves in different settings.Elaina St James, for example, has started Twitter and Instagram <a target="_blank" href="https://www.instagram.com/elaina_world?igsh=MXhwZnNuNXZ5YWNuag%3D%3D">accounts</a> dedicated to AI art of herself — primarily simple portraits of her in revealing outfits in a variety of settings."I can be really creative," St James said in a recent <a target="_blank" href="https://www.listennotes.com/podcasts/chat-with-elaina/episode-12-ai-the-end-of-LBsaPCu5ibg/?t=2404">podcast</a> episode she hosted. "I can make myself, or I can make a younger, blonde, super curvy version of me. Or I can make somebody older than me … This can all be part of the Elaina-verse."<div type="image" title="AI-generated image of two girls wearing jean bottoms and white tops, standing in the middle of a mall." height="1920" width="2560" msid="109954046" hostid="261" sizebytes="382272"></div><h2 id="1b0b7e11-b48b-4b87-bb92-f2c45171434d">The next frontier: AI-generated influencers</h2>There's been quite some buzz in the news about AI-generated characters, like Spanish <a target="_blank" href="https://www.businessinsider.com/ai-influencer-aitana-clueless-agency-tech-spain-2023-11">Aitana</a>, who besides being popular on Instagram makes money from adult content.In recent months, crops of AI-generated influencers in racy outfits and curves that defy the laws of physics have emerged, and some of them have amassed hundreds of thousands of followers on social media. Some of the creators behind these characters previously told BI they chose to lean into adult content because of its <a target="_blank" href="https://www.businessinsider.com/ai-influencers-social-media-make-money-get-instagram-followers-2024-2">higher monetization potential</a>.To create these characters, they use a variety of AI tools, including Unstable Diffusion, an AI <a target="_blank" href="https://www.businessinsider.com/ai-porn-generator-unstable-making-500k-images-day-ceo-says-2023-7">image generator</a> that focuses on NSFW content. Many of them publish this content behind a paywall on Fanvue.Some creators have gone as far as using deepfake technology to superimpose AI-generated faces to the bodies of real influencers or celebrities like Dua Lipa and Margot Robbie, a <a target="_blank" href="https://www.404media.co/email/d72b3844-9d62-4961-b52f-86ba9f237480/?ref=daily-stories-newsletter">404 Media</a> investigation recently found.A popular app that enables this kind of deepfakes is HelloFace. Three AI creators BI previously spoke to mentioned they had seen the app being used in their community, both in legitimate and unauthorized ways.A spokesperson for HelloFace told BI the company is working actively to limit these unauthorized uses of third-party videos, but the practice still appears to be running rampant.<div type="image" title="Influencer and OnlyFans creator Sophie Annaston sitting on a wooden bench among trees." height="1206" width="1608" msid="109954047" hostid="261" sizebytes="185422"></div><h2 id="dc73d61e-dc0c-4788-8515-5a02db0eb8cb">Some creators are still skeptical — and worry about deceiving their audiences</h2>Like with many technological advancements, the excitement and interest are balanced with a healthy level of skepticism.Sophie Annaston, who's built a presence on social media primarily with "try-on" videos, said she'd been avoiding AI entirely out of respect for her audience and concern for the potential outcomes."If this AI model is directly associated with me, I can't do that," she said. "My account is very much me. It's been managed by me, it sounds like me. I could never have anything being said on my behalf that I don't see and send myself."Others see the power of AI but also the issues it could create for the adult industry as a whole. Similarly to those in other media sectors, many are embracing AI to speed up processes and for efficiency, but not to replace the creative and human sides. But the pressure to constantly produce new work has led many to at least contemplate how AI could fit into their output."In order to ride the algorithm wave, anybody needs a certain amount of content," said Charles Lyle, who co-owns adult production company Blush Erotica with his wife. "We would use AI to replace what we have not shot ourselves. Just to fill the space of how much content we need to feed the beast. That's how we would use AI."

How AI is shaking up OnlyFans and adult content creation

<keyword id="10879" type="General" weightage="20" keywordseo="Youtube" source="Orion">YouTube</keyword> has announced the new <keyword id="316990" type="General" weightage="100" keywordseo="foundry" source="Orion">Foundry</keyword> <keyword id="14587422" type="General" weightage="20" keywordseo="Class-of-2022" source="Orion">class of 2022</keyword>, the company's global artist development programme that focuses on discovering and supporting talent around the world. <keyword id="10569922" type="General" weightage="20" keywordseo="Noor-chahal" source="Orion">Noor Chahal</keyword> and <keyword id="2103988" type="General" weightage="20" keywordseo="Kayan" source="Orion">Kayan</keyword>, both Indian artists, are among the 30 artists from various genres and continents chosen for the Foundry class of 2022. Foundry, founded in 2015, is YouTube's independent music incubator, supporting indie artists at all stages of their careers through annual artist development classes and ongoing release support campaigns. Foundry artists are next generation entertainers, recognized for their innovative approach to music and storytelling. To date Foundry programs have supported 250 independent artists, with alumni including Arlo Parks, beabadoobee, Clairo, Dave, Dua Lipa, ENNY, Eladio Carrion, girl in red, Gunna, Kenny Beats, LostStories, Natanael Cano, Omar Apollo, REI AMI, Rema, Rina Sawayama, ROSALIA, <keyword id="8799842" type="General" weightage="50" keywordseo="seedhe-maut" source="Orion">Seedhe Maut</keyword>, Snail Mail, Tems, Tenille Arts and many more talented musicians. Pawan Agarwal, Director, Music Partnerships (India &amp; South Asia), YouTube, "Helping discover and break new artists, while helping them navigate every stage of their career is one of YouTube Music's core goals. This is especially important for independent artists, who are navigating today's increasingly digital landscape to find stability, creative fulfillment, and a global community of fans. Foundry gives independent artists a springboard to success and we're excited to support such emerging artists and reduce barriers along their journey." The latest Foundry class includes a global collection of artists from the US, India, Korea, Japan, Brazil and Sub-Saharan Africa. Featuring genres such as country, afropop, soul, latin urban and many more, the new class of musicians includes: . Amari' Noelle (US) . Ashley Cooke (US) . ART (DE) . AVUA (BR) . BabyTron (US) . BIBI (KR) . Black Sherif (SSA) . Bruses (MX) . Danielle Ponder (US) . French The Kid (UK) . Genesis Owusu (AUS) . HaruNemuri (JP) . Joeboy (SSA) . Jossman (CO) . Kader Diaby 4Real (FR) . Kaike (BR) . Kayan (IN) . Magdalena Bay (US) . Mehro (US) . Nemahsis (CAN) . Noor Chahal (IN) . Obongjayar (UK) . RIMON (NL) . Roxane Bruneau (CAN) . Skiifall (CAN) . Snow Tha Product (US) . <keyword id="14587421" type="General" weightage="50" keywordseo="sudan-archives" source="Orion">Sudan Archives</keyword> (US) . Thuy (US) . TSHA (UK) . <keyword id="14587420" type="General" weightage="50" keywordseo="yoss-bones" source="Orion">Yoss Bones</keyword> (MX) Noor Chahal said, "Being an independent artist always comes with an essence of absolutely being true to your music as well as your audience. An artist's success cannot be measured by definite parameters, everyone has their own definition of success. I see Foundry helping my music reach new people and ensure that my potential does not go undiscovered or unacknowledged. Every independent artist needs a push like that and I am nothing but grateful to YouTube for this opportunity." Kayan said, "Freedom. To do what I want. It also challenges me in so many ways which teaches me a lot. I guess if you're happy doing what you're doing you're successful, having said that. It doesn't hurt if I can pay my bills, fund my own music, own all of it and still have the drive to want to do better. YouTube is a crucial platform for artists. To connect with my audience and fans and to have a place to share my work with them is super important. Also to understand my audience better and work with that kind of information is such a great strength to have. Foundry is the perfect program to help me really grow what I'm working for." Foundry is intended for independent artists with a vision for their own success, as well as to assist them in navigating the demands of today's music industry. YouTube offers partner strategy support, marketing promotion, and seed funding for content development, which can be used for anything from trying out new music to diversifying video creation formats. 2021 Foundry alumni Seedhe Maut shared, "We constantly strive to push our creative limits to the maximum, and our vision has always been about creating as well as experimenting with music that pushes our boundaries. Being selected as part of Foundry gave us the opportunity to expand our vision and share our music with a wider community. YouTube as a platform has been exponential in sharing our work and connecting with more people across the globe." SEE ALSO : <a target="_blank" class="c-link" href="https://www.businessinsider.in/business/news/top-10-most-chosen-fmcg-brands-of-india-as-per-kantar-report/slidelist/93206746.cms">Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/explainer-why-is-americas-largest-crypto-exchange-coinbase-in-trouble/articleshow/93207659.cms">Explainer: Why is America's largest crypto exchange Coinbase in trouble?</a>

Noor Chahal and Kayan, as part YouTube's Foundry class of 2022

<ul class="summary-list"><li><keyword id="12361427" type="UNKNOWN" weightage="60" keywordseo="hm" source="Orion">H&amp;M</keyword> has been called out for copying Asian-American designer Chet Lo's popular spiky knitwear.</li><li>"Authenticity, originality and creativity can never be reproduced," Lo said on Instagram.</li></ul>Asian American designer Chet Lo has called out a "certain <keyword id="11974708" type="UNKNOWN" weightage="60" keywordseo="fast-fashion" source="Orion">fast fashion</keyword> company" for copying his signature spiky knitwear designs.Last Saturday, the London-based designer took to <a href="https://www.instagram.com/p/CcnL3fINHEZ/">Instagram</a> to address the claims that a mass <keyword id="11893303" type="UNKNOWN" weightage="60" keywordseo="fashion" source="Orion">fashion</keyword> brand had plagiarized his work. "As a small brand and queer POC independent designer, I have worked incredibly hard to produce something that was based off my heritage," he said. "I have always based my designs around my own personal experiences and I feel that it can be seen in my work."<blockquote class="instagram-media" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px); data.width~540;"><div style="padding:8px;"><div style="background:#F8F8F8; line-height:0; margin-top:40px; padding:62.4537037037% 0; text-align:center; width:100%;"><div style="background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div><a href="https://www.instagram.com/p/CcnL3fINHEZ" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank"></a> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by 【﻿ＣＨＥＴ　ＬＯ】 (@chet__lo)<time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=""></time></div></blockquote>"These fast fashion companies consistently replicate works of smaller and more creative designers, but at the end of the day, authenticity, originality, and creativity can never be reproduced," he continued.While Lo declined to name the fast fashion company in question, the Instagram <a href="https://www.instagram.com/p/CcoT53_ObwJ/">watchdog account Diet Prada</a> juxtaposed pieces from H&amp;M's new "Cherish Waste" collection next to some of Lo's designs for comparison. <blockquote class="instagram-media" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px); data.width~540;"><div style="padding:8px;"><div style="background:#F8F8F8; line-height:0; margin-top:40px; padding:62.4537037037% 0; text-align:center; width:100%;"><div style="background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div><a href="https://www.instagram.com/p/CcoT53_ObwJ" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank"></a> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by Diet Prada ™ (@diet_prada)<time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=""></time></div></blockquote>The Diet Prada post also included screenshots of British-American designer Harris Reed's now-expired Instagram Stories, where Reed had written: "I'm not one to post things about brands ripping off brands but to see H&amp;M copying a young queer designer who works harder than anyone I know is truly disgusting."Lo is known for his textured spiky knitwear designs reminiscent of the durian fruit, which have been seen on celebrities including <a href="https://www.instagram.com/p/CQyhdrDtTRh/">Kylie Jenner</a> and <a href="https://www.instagram.com/p/CVqUi3wNEzj/">Dua Lipa</a>. In Doja Cat and SZA's <a href="https://www.youtube.com/watch?v=0EVVKs6DQLo">"Kiss Me More" music video</a>, which has racked up more than 331 million views on YouTube, the singers can also be seen wearing Lo's custom spiky bodysuits. His unisex garments and accessories run from around <a href="https://www.chetlo.com/store/p/pink-spiky-cap">$200 for a swim cap</a> to <a href="https://www.chetlo.com/store/p/large-spiky-bag">$6,290 for an extra-large bag</a>. In his Instagram post, Lo added: "Each piece ordered through my website is hand-knitted with love and care and not mass-produced just to make profits. I believe in working in an ethical and beautiful way, which I hope my clients and you all can appreciate."H&amp;M did not immediately respond to Insider's request for comment.Fast fashion brands have been <a href="https://www.businessinsider.com/zara-forever-21-fast-fashion-full-of-copycats-2018-3">accused numerous times</a> before for copying runway designs, which allows them to have new pieces ready to hit the shelves very quickly.Spanish brand Mango for example, has been accused of ripping off Gucci designs in the past, while Forever 21 has been accused of stealing designs from the likes of Anna Sui and Diane von Furstenberg, <a href="https://economictimes.indiatimes.com/magazines/panache/some-controversial-high-profile-instances-of-design-copy/articleshow/63059688.cms?from=mdr">per India's The Economic Times.</a>Last year, Nigerian crochet clothing brand <a href="https://www.insider.com/nigerian-crochet-brand-elexiay-claims-shein-copied-sweater-design-2021-7">Elexiay accused Chinese company Shein</a> of copying one of its sweater designs featuring a cross-body pattern and long sleeves.<blockquote class="instagram-media" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px); data.width~540;"><div style="padding:8px;"><div style="background:#F8F8F8; line-height:0; margin-top:40px; padding:62.4537037037% 0; text-align:center; width:100%;"><div style="background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div><a href="https://www.instagram.com/p/CRZiYBNLX_O" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank"></a> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by Elexiay (@elexiay)<time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=""></time></div></blockquote>

H&M has been accused of ripping off queer Asian American designer Chet Lo by selling clothes that are strikingly similar to his signature spiky knitwear designs

<ul class="summary-list"><li>Watching, learning, and choreographing dances on TikTok has been popular since the app launched.</li><li>It's helped professional dancers land jobs or secure brand deals and companies recruit talent.</li></ul>This story is the first in a series examining TikTok's influence on the entertainment business. Welcome to the era of CultureTok.When dancer Neha Dharmapuraum joined TikTok, she never imagined it would lead to her Broadway debut.But that's exactly what happened when, in May 2022, two choreographers came across the 21-year-old's social-media account. Dharmapuraum, who had around <a href="https://www.tiktok.com/@neha.dharma?lang=en" target="_blank" rel="noopener">70,000 followers</a> on the app at the time, had been putting Bollywood or Indian classical dance twists on popular trends. The choreographers encouraged the New York-based dancer to attend a South Asian workshop, where casting agents would be recruiting talent for Broadway-bound musical, "Come Fall In Love — The DDLJ Musical,'' based on the hit Bollywood movie.Dharmapuraum went to the workshop, was invited to audition, and landed a role in the production. It paid as much as she'd been earning in corporate marketing, which allowed her to quit that job and throw herself into 10-hour days rehearsing for the show."This app is a goldmine for artists like me who are still looking for their big break," Dharmapuraum said. "You never know who's scrolling through and might see your account — it's become my portfolio."TikTok first arrived on the global stage in 2018 after it <a href="https://www.businessinsider.com/tiktok-app-online-website-video-sharing-2019-7">merged</a> with the short-video app Musical.ly. The social-media platform, owned by Chinese company ByteDance, has since surged in popularity, with an <a href="https://sensortower.com/blog/tiktok-downloads-3-billion">estimated billions of downloads worldwide</a> and 150 million US monthly active users, <a href="https://newsroom.tiktok.com/en-us/150-m-us-users">according to the company</a>. Today, TikTok is so ubiquitous that it's <a href="https://www.businessinsider.com/tiktok-hearing-congress-interrupting-grilling-ceo-ban-sale-2023-3">drawn scrutiny from lawmakers</a> in the US, Europe, India, and elsewhere, who worry the Chinese Communist Party could pressure the app into handing over sensitive user data or influence the content shown to users.However, the platform has also pushed pockets of the entertainment industry forward in big ways. As people watched and created TikToks for their amusement, many accounts dedicated their videos to one particular art form: dance.Some of the first TikTok creators to reach stardom were trained dancers like <a href="https://www.tiktok.com/@charlidamelio?lang=en" target="_blank" rel="noopener">Charli D'Amelio</a> and <a href="https://www.tiktok.com/@addisonre?lang=en" target="_blank" rel="noopener">Addison Rae.</a> They choreographed 15- or 30-second dances to popular sounds or songs, going viral as thousands of people recreated their movements.As TikTok has ascended, popular artists from <a href="https://www.nytimes.com/2022/11/15/style/tiktok-memes-pop-stars.html" target="_blank" rel="noopener">Dua Lipa</a> to <a href="https://www.rollingstone.com/culture/culture-news/lizzo-about-damn-time-tiktok-dance-podcast-1356772/" target="_blank" rel="noopener">Lizzo</a> have integrated <a href="https://www.businessinsider.com/how-tiktok-is-changing-the-music-industry-marketing-discovery-2021-7">TikTok dances into their promotional strategies</a> and seen their songs go viral.TikTok creators, professional dancers, choreographers, and dance companies who spoke with Insider said the app had changed the way they choreographed, helped them earn more money, and given them access to career opportunities they otherwise wouldn't have had."People in really small towns or remote locations now have a shot at the same opportunities as dancers based in cities like Los Angeles or New York City," said Sharayu Mahale, a professional dancer with <a href="https://www.tiktok.com/@sharayumahale?lang=en" target="_blank" rel="noopener">74,500 followers on TikTok</a>. "It levels the playing field and has made it more equitable for everyone."<div type="image" title="American Ballet Theatre" height="4186" width="6000" msid="99302433" hostid="261" sizebytes="797666"></div><h2>Dancers are landing jobs through the app and some companies are using it to recruit</h2>Before TikTok, many dancers relied mostly on in-person auditions or industry connections to secure lucrative jobs like dancing for a company or in TV commercials. Several artists and dance organizations said the social-media platform had revolutionized hiring and recruiting.Content creator Enola Bedard, who has <a href="https://www.tiktok.com/@enola.bedard?lang=en" target="_blank" rel="noopener">16 million TikTok followers</a>, said she'd landed multiple jobs through TikTok over the past two years, including dancing with well-known artists like Daddy Yankee and Shania Twain. The LA-based dancer, who is from Quebec, Canada, posts her own choreographed sequences and hops on popular trends, usually in a hip-hop or contemporary style. Artists who want her to choreograph music videos or perform at live events now reach out via DMs on the app as well as through her management agency. "It's what I've dreamed of doing since I started dancing, and I honestly don't think it would have been possible without TikTok," she said. "I never expected my platform to blow up the way it did, but I'm so grateful it happened because of the opportunities I'm getting now."<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@enola.bedard/video/7163444131149204741" data-video-id="7163444131149204741" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@enola.bedard" href="https://www.tiktok.com/@enola.bedard?refer=embed">@enola.bedard</a> While waiting for the metro, we decided to shoot some tiktoks do you think the people in the back were entertained? Dc: @Valeria sandoval <a target="_blank" title="♬ GATÚBELA - KAROL G &amp; Maldy" href="https://www.tiktok.com/music/GATÚBELA-7135848174207387650?refer=embed">♬ GATÚBELA - KAROL G &amp; Maldy</a> </section> </blockquote> TikTok has also given dance companies and agents access to talent they otherwise wouldn't have known about.Dance agent Kuidee Davie, 28, said she had used TikTok to scout potential dancers for campaigns. When brands like Nike and Adidas reach out to ask for commercial performers they can work with, and her dancers are already booked, she scrolls TikTok to find others who would be well-suited."Now, most casting agents don't even look at your website or the portfolio you send in," Davie said. "They head straight to your Instagram and TikTok, so it's kind of like an artist's resume." Even dance companies like American Ballet Theatre have gotten on the bandwagon. It pays two senior dancers to film behind-the-scenes content for its <a href="https://www.tiktok.com/@americanballettheatre?lang=en" target="_blank" rel="noopener">610,000 TikTok followers,</a> showing dancers at private rehearsals, warm-up classes, and breaking in their pointe shoes. The account, which has viewers from all over the world, has increased ABT's applicants for its summer intensive programs, according to the company."It's been an incredible way of showcasing what dancers really go through to prepare for the performances you see on stage," said Lourdes Liz, ABT's chief marketing officer. "It's definitely resulted in more people wanting to join us, so competition is steep now."<h2>TikTok has helped dancers find financial stability, thanks to brand deals and other projects</h2>Mahale said TikTok had also helped artists like her earn more money, especially during a dancer's "off season," which is the period when they are auditioning for new opportunities.She said she'd made around $1,500 from brand deals in the last three months, which Insider verified with documentation she provided. She said content creation is a better side gig for dancers than working in restaurants, or performing at weddings, because it allows them to make their own schedules and earn more for their time.For example, it usually takes Mahale — who's trained in Indian classical dance styles like Bharatnatyam, as well as Bollywood and hip-hop — an hour or two to choreograph a 20-second video, compared with eight hours to prepare for and perform at a wedding."TikTok has opened up this avenue where my skills are more valued and placed at a higher monetary rate compared to other jobs," the New York-based dancer said.<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@sharayumahale/video/7213076074954100010" data-video-id="7213076074954100010" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@sharayumahale" href="https://www.tiktok.com/@sharayumahale?refer=embed">@sharayumahale</a> The Unholy Hour mix by @drsrimix <a title="marathi" target="_blank" href="https://www.tiktok.com/tag/marathi?refer=embed">#marathi</a> <a title="lavni" target="_blank" href="https://www.tiktok.com/tag/lavni?refer=embed">#lavni</a> <a title="unholy" target="_blank" href="https://www.tiktok.com/tag/unholy?refer=embed">#unholy</a> <a title="fusion" target="_blank" href="https://www.tiktok.com/tag/fusion?refer=embed">#fusion</a> <a target="_blank" title="♬ original sound - SharayuMahale" href="https://www.tiktok.com/music/original-sound-7213076091508984618?refer=embed">♬ original sound - SharayuMahale</a> </section> </blockquote> Tay Marquise's viral TikTok dances have also helped him land deals with brands like Calvin Klein, Planet Fitness, and Nerf. The 22-year-old has also gotten various short-term dance gigs, like when he was paid $3,000 to dance in a promotion for the action-comedy movie "Bullet Train." (Insider verified these earnings and deals with documentation.)As a college student studying musical theater, Marquise dreams of working full-time as a dancer or actor, but has worried the career path won't support him financially. Through TikTok, where he has about <a href="https://www.tiktok.com/@taymarquise?lang=en" target="_blank" rel="noopener">600,000 followers</a>, Marquise has been able to supplement his income from dance with paid partnerships. He charges at least $4,000 per TikTok video, although final compensation depends on the brands' specific terms and conditions."It's really persuaded me to keep going after I graduate," he said.While TikTok has opened up new doors for dancers, it's not the only forum for performers to showcase their work and reach new audiences. Some in the industry, including ABT and Bedard, have been looking to platforms like Instagram and <a href="https://www.businessinsider.com/tiktok-influencers-transition-youtube-shorts-monetization-revenue-share-engagement-2023-1">YouTube</a> should US lawmakers follow through on their calls to <a href="https://www.businessinsider.com/us-threatening-tiktok-with-ban-if-owners-dont-sell-shares-2023-3">ban TikTok</a> in the country."Some people do prefer TikTok and hope it isn't banned, but there are other social-media platforms out there so we'll adapt if we need to," Liz said.<div type="image" title="Rihanna Super Bowl Halftime Show Performance" height="4616" width="6925" msid="99302435" hostid="261" sizebytes="4942404"></div><h2>Choreography timing and style has changed, and access to different styles of dance has increased</h2>Still, TikTok's influence on the industry isn't going away any time soon. It's even started to influence how dances are structured and taught.Bedard said she's had to rethink her choreography for TikToks that include multiple performers to fit the app's vertical frame, for instance."Choreography is more vertical now to fit the frame of a video on TikTok or YouTube, but that's hard to do when you have a lot of people," she said. "To fit the screen of a TikTok, we use more staggered lines so each dancer can be seen."She said famous choreographers like Parris Goebel, who arranged <a href="https://www.youtube.com/watch?v=HjBo--1n8lI" target="_blank" rel="noopener">Rihanna's </a><a href="https://www.youtube.com/watch?v=HjBo--1n8lI" target="_blank" rel="noopener">performance at the </a><a href="https://www.youtube.com/watch?v=HjBo--1n8lI" target="_blank" rel="noopener">Super Bowl halftime show</a>, have mastered this. That performance quickly went viral on TikTok as <a href="https://www.buzzfeednews.com/article/davidmack/rihanna-flowers-tiktok-dance-older-women-super-bowl-halftime">users recreated moments</a> from the show, which featured the artist in a red jumpsuit surrounded by dancers dressed in white.As more people have hopped on TikTok dance trends, creators, <a href="https://news.bloomberglaw.com/ip-law/tiktok-dance-creators-struggle-to-win-credit-and-copyrights" target="_blank" rel="noopener">especially those of color</a>, have called for proper crediting for choreography, which the app has tried to address with <a href="https://newsroom.tiktok.com/en-us/crediting-tools" target="_blank" rel="noopener">more tools.</a>On TikTok, Bedard also highlights her most dynamic moves first, like jumps, splits, or turns to draw viewers in. She searches the app to see what music or sounds are trending, too."The audience needs to be caught up in the dance right away or they scroll," she said. It's led some dance teachers to put the most dynamic moves at the start of their routines rather than build toward them, said Brandon Powers, an LA-based professional dancer and founder of the immersive-art organization Constellation. This approach could influence how the next generation of dancers structures choreography.Powers said TikTok is already introducing people to different dance styles, from Afrobeats to salsa, and boosting enrollment for various types of dance classes, based on his conversations with dancers and instructors in California."It's really opened up an awareness for dance movements from all parts of the world," he said. "TikTok is now a form of dance education."TikToks courtesy of <a href="https://www.tiktok.com/@enola.bedard?referer_url=www.businessinsider.com%2Fpost%2Fpreview%3Fpost_id%3D642c9e2b5178b067585f846b%26mode%3Ddesktop&amp;refer=embed&amp;embed_source=71112495%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_name&amp;referer_video_id=7163444131149204741" target="_blank" rel="noopener noreferrer">@enola.bedard</a> and <a href="https://www.tiktok.com/@sharayumahale?referer_url=www.businessinsider.com%2Fpost%2Fpreview%3Fpost_id%3D642c9d39aca7612b3737ed84%26mode%3Ddesktop&amp;refer=embed&amp;embed_source=71112495%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_name&amp;referer_video_id=7213076074954100010" target="_blank" rel="noopener noreferrer">@sharayumahale</a>.

How TikTok has changed the dance industry, becoming a 'goldmine' for performers looking for their big breaks and driving choreography  that fits the frame

<ul><li><keyword id="-77" type="General" weightage="20" keywordseo="gaana" source="Orion">Gaana</keyword> recently reshuffled its management, bringing <keyword id="3237946" type="General" weightage="20" keywordseo="sandeep-lodha" source="Orion">Sandeep Lodha</keyword> on board as its CEO.</li><li>We recently caught up with him and he spoke to us about the potential of the <keyword id="2435252" type="General" weightage="20" keywordseo="audio-streaming" source="Orion">audio streaming</keyword> space, where India is headed and the platform’s growth trajectory and all that the platform is doing to make sure it holds on to its leadership position.</li></ul>In the last 1.5 years, as most of us had to lock ourselves in our houses, music gave us that much-needed respite. While a lot of music and <keyword id="1590914" type="General" weightage="20" keywordseo="podcast" source="Orion">podcast</keyword> consumption used to happen during commute time in the pre-pandemic era, the lockdown led to people using music as a stress buster. Haven’t most of us streamed music in the background to make everyday chores less monotonous? There has been an increase in both the number of subscribers and the time they spend on audio streaming platforms in 2020. People have been experimenting with the kind of content they listen to, and podcast uptake has seen a significant jump. In fact, a report from KPMG revealed that India is the third-largest podcast-listening market globally and is expected to be valued at Rs 17.62 crore by 2023, growing at a CAGR of 34.5%. Currently, Times Internet-owned streaming platform Gaana is at the top of India’s audio streaming chart with a 30% market share, according to a study by Kantar and audience measurement and analytics company VTION earlier this year. The platform also recently reshuffled its management, bringing in Sandeep Lodha as its CEO. We recently got an opportunity to catch up with Lodha who spoke to us about the potential of the audio streaming space, where India is headed and the platform’s growth trajectory. Excerpts: Q) Audio streaming has witnessed a boom in India in the past few years, and Gaana has been one of the key players in the segment. In fact, reports reveal you have the market leadership position currently. What are a few things that have helped you get that edge? Over the years, we have invested heavily in understanding the musical content consumption tastes of the Indian audience. Gaana has set up an internal team on content &amp; product innovation called Gaana Innovation Labs, which will launch a suite of cutting-edge products and content formats at the concurrence of Music and technology. The team consists of people from content programming, event production, music engineering and few external consulting advisers tasked to deliver India Specific innovations. In addition to enhancing the platform experience by lieu of technology, we constantly conduct market research to drive user insights and based on the findings, we curate our offerings to meet the demands of users across India. So, be it tailoring playlists to launching properties such as Gaana Lives that assists singers / artists connect directly with the audience in the absence of Concerts, we aim to ensure that every user is catered to. The coming months you will see more of the insights being put to action as we work towards our goal of being the go-to music destination of India. On the advertiser front, we realized advertisers increasingly demand clear attribution modelling, better ROI and actionable leads, so we launched voice activated ads and dynamic audio ads. Similarly, in order to serve SMEs and MSMEs who demand local advertisers, we will bring them onboard with self-serve ads. Each of these steps have kept us ahead of the competition in the <keyword id="808056" type="General" weightage="20" keywordseo="music-streaming" source="Orion">music streaming</keyword> space. Q) A lot of players make the best use of algorithms, to play just the songs I want. How is Gaana strengthening its offering, to become more personalized, to give users a more holistic experience? Each music listener has a specific taste in music, languages, genres, artist’s moods etc. like a Bollywood fanatic, party lover or EDM fan. Therefore, personalization and recommendation are of utmost importance for a platform like Gaana. We pay close attention to user personalization across all our consumers and product journeys each aided with respective and suitable product interventions. Every user who enters the platform is automatically classified into various user persona buckets based on his /her journey, actions, kind of music consumed: language, era of music, genre of music, time of day, type of podcast consumed etc. etc. This allows us to be hyper-contextual to each and every user basis their personas. We are constantly working with the technology teams out here who are developing algorithms to better understand a user’s music consumption patterns across beats / mood / genre and based on that, the platform suggests music recommendations. Of course overlapping playouts on top of that. The coming months a lot of great stuff can be expected on this front. Q) How has Gaana has been enabling brands to create engaging ad experiences? How are you also ensuring that ads don't become intrusive from the user perspective? We believe ads need to have relevant and useful information, in order to not come off as intrusive. Our brand partners can target a specific audience based on their age, gender, location, weather, time and even music preferences. By matching the advertiser’s ideal target audience with our user personas, we are able to reach the right set of people at the right time. Our ‘Unwind with Taj’ campaign is a great example of what audio advertising can do for brands, where we brought alive the magic of Indian classical music for millennials. The specially curated ‘Unwind with Taj’ playlist on Gaana was aimed to serve as a destination for millennials and a set of premium audiences with refined taste to explore the splendor of a genre that showcases the music heritage across generations. Q) How have you enabled brands to create budget-friendly ads? We have recently launched a self-serve ads platform, where advertisers can plan, create and monitor their campaigns on their own. SMEs and small advertisers who are interested in hyperlocal targeting of audiences, have found huge value in both these initiatives. We believe this kind of innovation will further strengthen audio ad’s share in advertiser plans. Q) How do brands stand to benefit by partnering with you over other players from the segment? The audio streaming industry is evolving, and we believe competition in the space is healthy enough to keep the brands at a task of bringing new offerings to the table for its users and maintaining the market share. When partnering with Gaana, advertisers have access to the widest distribution of any music streaming service in the country, while having access to a rich set of audio advertising formats and an end-to-end creative studio to tailor campaigns to their individual needs. Q) How have you been using AI to bolster your ad offering? We use AI and ML capabilities extensively in our voice-enabled ads, helping our clients struggling with the “click challenge” inherent to the medium: because audio can’t be clicked – unlike the visual-based digital ads published on web and mobile interfaces. With voice activated ads, users can engage with audio ads via voice commands to take a specific action. This kind of ads empowers the listener of the audio ad on Gaana to talk back to the ad and tell it if they are interested in the offer or not. Cutting edge innovation that makes advertising more democratic than ever before. Leading the right set of users to the client. Q) What is your target in terms of the number of users you want on the platform for this financial year? We hope to continue our leadership in the music streaming sector. Our target is to increase our user base to 500 million over the next 3 years, and turn profitable in two years. During the course of the last 12 months, there has been a significant shift in audience behaviour as well as content consumption patterns. On Gaana we witnessed a substantial increase in music consumption across India. To cater to the needs of the users, we will constantly expand our library to have music right from Bollywood to regional languages such as Bhojpuri, Haryanvi, Tamil and more. Not just that, we will also focus on genre-expansion in a bid to meet the needs of our users. We aim to be the go-to platform for everything in music. Q) Where will the next phase of growth for Gaana come from? Going ahead, what will your key focus areas be? As we constantly look to expand our library and focus on diversification of music content, we strongly believe the next phase of growth would come from Indie music. As we foray into newer markets and focus on regional content, the growth is slated to stem from tier II and tier III cities as well. Our primary focus area of expansion will be diversifying our content library. We aim to have everything in music, not just in terms of languages but also genres meditation, devotion, workout and so on. We will also focus on bringing new avenues of entertainment, such as live streaming. The Dua Lipa Studio2054 concert hosted exclusively on Gaana witnessed a tremendous response with over 150,000 users attending the stream. This huge in comparison with say a concert that hosts a few thousand attendees at best. In addition to that we hosted a number of live sessions with podcasters from various categories. We are also implementing a pay per view and subscription-only model with the premium live events starting with Shankar, Ehsaan and Loy who performed live on Gaana apart from other iconic singers in the upcoming events. From a revenue aspect, there are quite a few avenues that we are looking at: Ad revenues, subscription driven revenues and promotional marketing. Q) How have podcasts been performing for you? Are you already monetizing them? There was a surge in podcast creation during the pandemic and that is primarily attributed to the low cost of investment. Podcasts have always enjoyed a loyal audience base and on Gaana too, we saw a healthy consumption on podcasts. Having said that, currently podcast consumption on Gaana comprises 1% of our minutes. We aim to be the YouTube of Podcasters and scale up 20X in the next 12 months. From an Advertising viewpoint as well, podcast listening has great value in terms of user attention and hence an opportunity for users. It’s an anytime, anywhere audio medium which provides a great platform for content creators. So from all quarters creators, suppliers, consumers and platforms - the podcast ecosystem is poised to rapidly expand and bound for exponential growth in revenues. Q) How has 2021 been in terms of growth so far? Do you anticipate consumer sentiments will pick up, thereby improving the growth for the overall audio streaming segment? Over the last year, at the beginning of the pandemic there was a stabilization in the volume of engagement of consumers. However, with time consumers discovered new content formats, new content categories and hence the engagement rates kept on growing. With the brutal second wave, clearly there was an impact on sentiments and engagement as well. With most of the major cities now unlocking the engagement numbers are back to earlier levels and we believe that with new content formats and categories being discovered, there will be a surge in engagement and consumption over the course of next few months.

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