You Searched For "dtc advertising" and got 20 results
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2 mins read
Mattress firm Casper to be taken private by PE firm Durational Capital Management in a deal valuing the company at roughly $286 million
Rumors have swirled of a possible deal in recent weeks, and follows Casper disclosing plans to rais…
Tanya Dua,Sindhu Sundar
2 mins read
Burger King's CMO resigns
Insider's top advertising and media stories for April 2.
Lauren Johnson
2 mins read
The cautionary tale of IQ Advantage, a talent management firm that focused on micro influencers
Business Insider's top advertising and media stories for December 1.
Lauren Johnson
2 mins read
Facebook cracks down on Trump
Business Insider's top advertising and media stories for January 8.
Lauren Johnson
2 mins read
A look at how much money streaming-music giant Spotify pays employees
Here are the top media and advertising stories from Business Insider for August 20.
Lauren Johnson
2 mins read
Where ad agency giants like WPP and IPG are hiring
Here are the top media and advertising stories from Business Insider for August 17.
Lauren Johnson
3 mins read
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play
The CEO of a free TV service that's riding the wave of ad-supported streamers reveals how the compa…
Lucia Moses
3 mins read
Amazon's new ad measurement tool, Comcast Ventures pitches for DTC brands, and The 3% Movement targets tech companies
Two agency sources that have tested it say that the tool could help sellers pump more money into Am…
Lauren Johnson
3 mins read
The direct-to-consumer economy shows no signs of slowing down. Fashion retailer Express is launching its own DTC brand to catch up.
UpWest hopes to stand out by building a community with branded content and events as direct brands …
Tanya Dua
4 mins read
Verizon is hoping to build a big DTC subscriber business by taking a page from Warby Parker
"We absolutely want to be one of the top choices and consideration in the wireless category," Visib…
Abby Jackson
3 mins read
P&G just launched a new direct-to-consumer brand for women going through menopause, as it tries yet another response to the DTC threat
While P&G Ventures is an early-stage startup studio that finds areas for P&G to grow outsid…
Tanya Dua
3 mins read
NBC raked in nearly $1 billion in ad sales from digitally native brands during its 2019 Upfronts - showing how quickly DTC brands are turning to TV to scale
NBCUniversal, for its part, has a 10-person team dedicated to DTC advertisers, and is working with…
Tanya Dua
3 mins read
A leading direct-to-consumer ad agency behind upstarts including Harry's and Hims just raised $14 million to spin off into its own multi-brand DTC company
"With more than 10 years of experience, we know how businesses should be built in the direct-to-con…
Tanya Dua
3 mins read
DTC brands are shaking up retail by providing great customer experience - here's how big brands like Mastercard and MetLife are fighting back
"Whether you're running a business or you're a person shopping, you are looking for a simple, secur…
Tanya Dua
6 mins read
'We'd rather be a sushi knife than a Swiss army knife': How ad agencies are responding to the DTC boom
YellowHammer, which specializes in performance marketing, for instance, operates like an extension …
Tanya Dua
4 mins read
A startup called Mavely that has raised $1 million says it can help DTC brands get new customers at half the price of Facebook and Instagram - and Allbirds, Brooklinen and M.Gemi are already on board
The app is already profitable on a per-user basis, said Wray. He said Mavely gets an undisclosed co…
Tanya Dua
3 mins read
Oracle's thorny advertising problem
This week in advertising, we looked at Oracle's advertising problem, inside an exclusive PR niche, …
Lucia Moses
5 mins read
How to make money on Instagram: 5 best ways
From brand deals to getting paid by Instagram itself, influencers and creators have many ways of ea…
Sydney Bradley
2 mins read
Who's winning advertising as it returns in 2020
Business Insider's top advertising and media stories for November 16.
Lauren Johnson
2 mins read
Walmart's ad execs to know, hot DTC companies, iHeartMedia breaks hearts
Meet the power-player execs running NBCU's Peacock, Comcast's big bet to challenge Netflix and rule…