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India’s <keyword id="23445999" type="General" weightage="100" keywordseo="carbonated-soft-drinks" source="keywords">carbonated soft drinks</keyword> (CSD) segment has hit a roadblock, unable to expand and reach its full potential, largely due to the high tax burden under the Goods and Services Tax (GST) regime. A recent report from PTI, originally attributed to the economic think tank ICRIER says that despite the government’s initiatives like ‘Make in India’ and ‘Aatmanirbhar Bharat’, the CSD industry is struggling to scale up due to the steep taxation. According to the report, India imposes one of the highest tax rates on sugar-sweetened beverages (SSBs), with a total tax rate of 40% as of 2023. This figure is significantly higher than that of over 90% of the countries that tax SSBs, based on comparative data compiled by the World Bank. The report also added that global and domestic consumers are increasingly opting for low-sugar and zero-sugar varieties. Manufacturers around the world are reformulating their products to cater to health-conscious consumers, offering options like low-sugar, fruit-flavored, and zero-calorie drinks. In India, however, companies face an uphill battle. The high tax of 40%, irrespective of sugar content, is preventing firms from innovating and scaling their low-sugar or fruit-based CSD offerings. The report also highlighted that India, a leading global producer of fruits like mangoes and bananas, has untapped potential for incorporating these ingredients into the CSD sector. Yet, the country’s CSD industry lags behind other developing nations, such as Thailand and the Philippines, in terms of product variety and revenue generation. Despite generating $18.25 billion in revenue in 2022 and growing at a compound annual growth rate (CAGR) of 19.8% from 2017 to 2022, the sector remains underdeveloped. The report also underscored that India’s CSD market could be a major driver for investment and job creation, particularly in Tier 2 and 3 cities. However, the high tax rates, seen as a lucrative source of revenue for the government, are acting as a deterrent to the sector’s growth, preventing it from becoming a global competitor and unlocking its full economic potential. (With PTI inputs)

Indian consumers shifting towards low-sugar beverages, high GST rates stalling growth in carbonated soft drinks market

<keyword id="20017832" type="General" weightage="20" keywordseo="Skyscanner" source="keywords" meta.keywordsubtype="org" meta.entityname="Skyscanner" meta.hostid="261" meta.entityid="Skyscanner">Skyscanner</keyword> has recently launched its annual "<keyword id="23717519" type="General" weightage="20" keywordseo="Travel-Trends-2025" source="keywords">Travel Trends 2025</keyword> Report" and it shows that <keyword id="20183888" type="General" weightage="20" keywordseo="Indian-travellers" source="keywords">Indian travellers</keyword> are eager to explore destinations other than Europe. The report also shows a change in travel preferences, shedding light on the fact that many Indian travellers want shared experiences. It also reveals that 66% of Indians plan to travel more in 2025, looking for adventures that help build community connections. For the unversed, Skyscanner is a travel search engine that helps you find and compare prices for flights, hotels and car rentals, making it easier to plan and save money on your trips. <h2>Spending for experiences</h2>No matter the economic situation, Indian travellers are eager to invest in experiences. Recent data shows a significant increase in spending, with 58% planning to spend more on flights, 45% on accommodation and 34% on car rentals. While people are willing to spend, budget still plays a crucial role in choosing a holiday destination. The top considerations are: 65% look at hotel costs, 62% prioritise flight expenses and 54% consider food and drink prices. This focus on budget has led to lower airfares for destinations like Kazakhstan, Indonesia and Singapore, making travel more affordable. <h2>The rise of <keyword id="23717520" type="General" weightage="20" keywordseo="lesser-known-destinations" source="keywords">lesser-known destinations</keyword></h2>The report also says that travellers are exploring options beyond the usual European destinations. Shillong, India, is currently the most searched destination, with an impressive 828% increase in searches over the past year. Baku, Azerbaijan, follows closely with a 744% rise, and Langkawi, Malaysia, has seen a 433% increase. <h2>Embracing nature and tangible experiences</h2>There’s also a noticeable shift towards experiences that connect travellers with nature and offer a break from our tech-heavy lives. The report mentions that 90% of travellers enjoy visiting gardens and activities like dining around a campfire, sleeping under the stars and horse trekking are becoming more popular. <h2>Rise of <keyword id="19984369" type="General" weightage="20" keywordseo="sports-tourism" source="keywords">sports tourism</keyword> and other adventures</h2>The data also reveals a strong preference for shared experiences and immersive adventures. Trends include a growing interest in live sports events, immersive art experiences, stargazing and holistic wellness. Sports tourism is also on the rise, with 63% of respondents travelling for entertainment, 59% motivated by excitement and 50% hoping to catch a glimpse of their favourite sports stars. Astro-adventure tourism is also gaining traction, with 56% of travellers interested in night sky photography, 53% wanting to sleep under the stars and 44% hoping to see the <keyword id="20079917" type="General" weightage="20" keywordseo="northern-lights" source="keywords">Northern Lights</keyword>. This shift shows that many are looking for meaningful experiences. Another interesting trend is game-themed travel, with 88% of travellers inspired to visit locations from their favourite video games. Leisure travel and art-focused trips are also becoming popular. Apart from this, health and wellness tourism is also growing, especially among older generations. The data shows that 71% of those aged 45-54 prioritise health-conscious choices while travelling, compared to 54% of younger travellers (18-24 years old). Overall, 70% of Indian travellers report being more mindful about their health and well-being than ever before. This report thus highlights an exciting year ahead for Indian travellers, marked by a strong focus on shared experiences, immersive adventures, and wellness. As travel preferences evolve, destinations offering unique cultural experiences and good value are likely to attract more interest. Plus, the use of AI tools in travel planning is making it easier for travellers to fulfil their dreams of exploration and connection.

Europe is no longer India's favourite, we are up for experiences now, says Skyscanner report

<keyword id="19934680" type="General" weightage="20" keywordseo="Amul" source="keywords" meta.keywordsubtype="org" meta.entityname="Amul" meta.hostid="261" meta.entityid="Amul">Amul</keyword>, has been recognized as the strongest food and <keyword id="20467955" type="General" weightage="20" keywordseo="dairy-brand" source="keywords">dairy brand</keyword> globally, according to the <keyword id="20220223" type="General" weightage="20" keywordseo="Brand-Finance" source="keywords" meta.keywordsubtype="org" meta.entityname="Brand Finance" meta.hostid="261" meta.entityid="Brand Finance">Brand Finance</keyword> Food &amp; Drink 2024 report. In a post on X (formerly Twitter), Amul posted, "We are pleased to inform you that Amul is ranked as the strongest <keyword id="22460165" type="General" weightage="20" keywordseo="food-brand" source="keywords">food brand</keyword> and strongest dairy brand in the world as per Food &amp; Drink 2024, the annual report on the most valuable and strongest food, dairy &amp; non-alcoholic drinks brands by @BrandFinance , world's leading brand consultancy" The annual report by Brand Finance, a global brand valuation consultancy, highlights the growing influence of Amul in the international market. The company's <keyword id="22862818" type="General" weightage="20" keywordseo="brand-strength" source="keywords">brand strength</keyword> was evaluated with a Brand Strength Index (BSI) score of 91.0 out of 100, earning it the prestigious AAA+ rating. Amul's performance in familiarity, consideration, and recommendation metrics solidified its position as a global leader in the food and dairy sectors. While Amul shines in brand strength, the report identifies Nestle and Lay's as leaders in brand value. Nestle retained its title as the world's most valuable food brand, despite a 7 per cent decline in brand value to USD 20.8 billion. The company's ability to adapt to changing consumer preferences and maintain a diverse product portfolio has been key to its enduring success. Lay's, on the other hand, saw a 9 per cent increase in brand value, rising to USD 12 billion and securing the second spot globally. Lay's innovative product offerings, including its Flavour Swap and MAX lineups, have driven its brand value growth. The Brand Finance report also notes a 4 per cent decline in the overall brand value of the food and beverage sector, now totalling around USD 268 billion. This decline is attributed to consumers increasingly favoring smaller, private-label brands offering unique, personalized products over traditional big names. Convenience foods, however, are bucking the trend, with rising brand value due to growing demand from busy consumers. Brands like Healthy Choice and DiGiorno have seen a 17 per cent increase in brand value, driven by innovative product releases and strategic marketing. Amul's ascension as the world's strongest food and dairy brand is a testament to its consistent innovation, effective marketing strategies, and strong consumer trust. The cooperative's commitment to quality and its extensive product range has made it a household name not just in India but across the globe. With an 85 per cent share in the Indian butter market and a 66 per cent market share in cheese, Amul's brand equity continues to grow stronger each year. The dairy industry, however, faces its own set of challenges. The report notes a 6 per cent dip in the total brand value of the top 10 dairy brands, now at USD 43.8 billion. Despite this, Amul has retained its title as the strongest dairy brand for the fourth consecutive year, thanks to its unique cooperative structure and impactful branding efforts. Meanwhile, Valio, a Finnish dairy brand, has emerged as the fastest-growing dairy brand, with a 31 per cent increase in brand value, driven by its acquisition of Planti, a producer of plant-based dairy alternatives. Sustainability continues to be a critical factor for brands. Nestle leads the food sector with the highest Sustainability Perceptions Value at USD 1.4 billion, while Coca-Cola tops the non-alcoholic drinks sector with a value of USD 5.2 billion. The report suggests that brands like Lay's and Pepsi, with high positive gap values, could further enhance their market positions by better communicating their sustainability efforts. SEE ALSO: <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-gained-over-3-million-subscribers-in-june-vi-lost-nearly-a-million/articleshow/112670406.cms">Reliance Jio and Airtel gained over 3 million subscribers in June, Vi lost nearly a million</a> <a href="https://www.businessinsider.in/tech/mobile/news/the-iphone-pro-models-will-be-made-in-india-for-the-first-time-this-year/articleshow/112653019.cms">The iPhone Pro models will be made in India for the first time this year</a> <a href="https://www.businessinsider.in/stock-market/webstories/orient-technologies-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112646237.cms">Orient Technologies IPO – Price band to risk factors, all you need to know</a>

Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report

In a significant diplomatic move, Prime Minister Narendra Modi met with Maldives President Mohamed Muizzu at <keyword id="20751669" type="General" weightage="20" keywordseo="Hyderabad-House" source="keywords" meta.keywordsubtype="org" meta.entityname="Hyderabad House" meta.hostid="261" meta.entityid="Hyderabad House">Hyderabad House</keyword> in Delhi on Monday. This visit is widely seen as an effort to reset ties between the two nations after a year of tense relations. <keyword id="20101322" type="General" weightage="20" keywordseo="President-Muizzu" source="keywords">President Muizzu</keyword>, who arrived in India on Sunday for a five-day visit, received a red carpet welcome. During a joint press briefing, President Muizzu expressed heartfelt gratitude to India, thanking President Droupadi Murmu, <keyword id="19899320" type="General" weightage="20" keywordseo="PM-Modi" source="keywords">PM Modi</keyword> and the people of India for their warm reception. He emphasised the Maldives' deep-rooted ties with India, noting that tourism — especially Indian visitors—remains a crucial pillar of the Maldivian economy. “India is our largest source market for tourists, and we hope to welcome even more Indian visitors in the future,” Muizzu remarked. Key areas of cooperation discussed included economic ties and maritime security, critical given the Maldives' position in the Indian Ocean. Following their talks, India granted the financially struggling Maldives a rollover of USD 100 million in Treasury bills, in addition to formalising a <keyword id="23458604" type="General" weightage="20" keywordseo="currency-swap-agreement" source="keywords">currency swap agreement</keyword> and a ₹3,000 crore currency swap. Prime Minister Modi characterised the "development partnership" as a key component of India-Maldives relations, asserting that India has consistently prioritised the needs of the Maldivian people. "Our development partnership is vital to our relationship with the Maldives, and we have always placed importance on the priorities of its people. This year, SBI rolled over USD 100 million in Treasury Bills, and a USD 400 million currency swap agreement was signed based on the Maldives' requirements," he explained. <div type="Article" hostid="261" msid="106837748" title="Withdraw troops by mid-March, Maldives tells India" mstype="2" mssubtype="0"></div>In September, India announced that the <keyword id="19934368" type="General" weightage="20" keywordseo="State-Bank-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="State Bank of India" meta.hostid="261" meta.entityid="State Bank of India">State Bank of India</keyword> would purchase Maldivian government bonds worth USD 50 million, following a similar USD 50 million transaction in May 2024. Additionally, Prime Minister Modi and President Muizzu witnessed the first <keyword id="20563654" type="General" weightage="20" keywordseo="RuPay-card" source="keywords">RuPay card</keyword> payment transaction launched in the Maldives and virtually inaugurated the runway at Hanimaadhoo International Airport. Modi stated that India and the Maldives would soon be connected through UPI. "Recently, we launched the RuPay card in the Maldives, and in the future, we will link both countries via UPI," he said during a joint press briefing. Muizzu also expressed his desire to conclude a <keyword id="19945642" type="General" weightage="20" keywordseo="Free-Trade-Agreement" source="keywords">Free Trade Agreement</keyword> with India, a step he believes will open the door to greater Indian investment in the Maldives. Modi emphasised India's commitment to supporting the Maldives through various initiatives, including supplying essential commodities and Covid vaccines, inaugurating airports, and constructing social housing. He noted that a new drinking water project is now operational on 28 islands, providing clean water to over 30,000 residents. The leaders also discussed the opening of consulates in Addu and Bengaluru. Tensions between India and the Maldives escalated following Muizzu's election last year, which saw a shift towards a pro-China stance and the promise to withdraw Indian troops stationed in the archipelago. His visit to China before India in January had raised eyebrows in New Delhi, as it was perceived as a slight. However, since attending Modi's swearing-in ceremony for a third term in June, Muizzu has moderated his anti-Indian rhetoric, signalling a thaw in relations. External Affairs Minister S Jaishankar has stated that the discussions provided "a new impetus" to the relationship. This meeting likely marks a positive turn in Indo-Maldivian relations, setting the stage for further cooperation between the two South Asian neighbours. (With inputs from agencies) <div type="Article" hostid="261" msid="112094153" title="Maldives President Muizzu thanks India for economic support, affirms hope of signing FTA" mstype="2" mssubtype="0"></div>

Maldives President Muizzu met with PM Modi in Delhi today. Here’s how it went!

<keyword id="19929450" type="General" weightage="20" keywordseo="Shubman-Gill" source="keywords">Shubman Gill</keyword> and <keyword id="19907058" type="General" weightage="20" keywordseo="Rishabh-Pant" source="keywords">Rishabh Pant</keyword> cantered to fluent fifties as India reached 205 for three at lunch in their second innings on the third day to take total control of the first Test against Bangladesh here on Saturday. Gill (86 batting) and Pant (82 batting), who have so far added 138-runs for the unbroken fourth wicket, were at the crease at the end of the first session with India, overnight 81 for three, extending their lead to 432 runs. Gill, beginning the day from 33, and Pant, resuming from 12, exploited the inability of <keyword id="23240418" type="General" weightage="20" keywordseo="Bangladesh-bowlers" source="keywords">Bangladesh bowlers</keyword> to make the best out of a cool, damp morning with sensible shot-making. The Indian pair took on Bangladesh bowlers in their own inimitable ways. Minimalism is quintessential to Gill's batting as he plays shots with little flourish. The short-arm pull from in front of the face or that zero follow-through punch through the covers, which he often executed off Nahid Rana and Mahmud Hasan, might not be out of the batting manual but productive nonetheless. Gill took another solid step forward in his growing familiarity with <keyword id="19935483" type="General" weightage="20" keywordseo="Test-cricket" source="keywords">Test cricket</keyword> here, bringing up an individual fifty off 79 balls, and is looking good for more. Pant, on the other hand, is playing his first Test after 2022, and celebrated his re-entry with a fifty of his own after getting dismissed cheaply in the first innings. The left-hander started rather sedately, perhaps wanted to get his eye in before opening up. The breakaway moment came when he pulled off-spinner Mehidy Hasan Miraz for a four around the first drinks break of the day. Since that point, Pant's dismantling of Miraz became a feature of the innings as he brought up his fifty off 88 balls. Once that fifty was achieved, the 26-year-old unfurled some of those typical Pant shots. Pant moved around the crease like a trapeze artist, and his scooped six over fine leg off Mahmud enthralled a sizeable weekend crowd here. He was dropped on 72 by Najmul Hossain Shanto off Shakib Al Hasan as India added 124 runs in the session. SEE ALSO:<a href="https://www.businessinsider.in/tech/gadgets/news/samsung-galaxy-watch-ultra-review/articleshow/113520294.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/gadgets/news/samsung-galaxy-watch-ultra-review/articleshow/113520294.cms" target="_blank">Samsung Galaxy Watch Ultra review – premium watch with a rugged design</a><a href="https://www.businessinsider.in/stock-market/news/arkade-developers-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/113493854.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/arkade-developers-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/113493854.cms" target="_blank">Arkade Developers IPO allotment – Check allotment status, GMP, listing date and more</a><a href="https://www.businessinsider.in/tech/mobile/news/xiaomi-emerges-as-the-worlds-second-biggest-smartphone-brand-in-august/articleshow/113478178.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/xiaomi-emerges-as-the-worlds-second-biggest-smartphone-brand-in-august/articleshow/113478178.cms" target="_blank">Xiaomi emerges as the world’s second-biggest smartphone brand in August</a>

Gill, Pant fifties carry India to 205/3 at lunch on Day 3 against Bangladesh

Best water purifiers to buy in India 2023

<ul class="summary-list"><li>Manoj Bhargava has got rich from 5-Hour Energy. Now he's buying TV and digital media.</li><li>He took control of Sports Illustrated publisher Arena Group in late 2023, laying off dozens.</li></ul>Update: On Monday, Minute Media said it had been awarded the license to publish Sports Illustrated "across digital and print platforms." The New York Times <a target="_blank" href="https://www.nytimes.com/2024/03/18/business/sports-illustrated-magazine.html">reported </a>that it would hire an unspecified number of journalists laid off by Arena Group, and the SI union said that it welcomes the change and looks forward to discussions with Minute Media. Representatives for Arena Group, Bhargava, and Authentic Brands Group didn't immediately reply to comment requests. Employees of the Arena Group, which publishes Sports Illustrated and other news and lifestyle websites, weren't sure what to expect when Manoj Bhargava, who had just bought a huge chunk of the company's shares and debt, called an all-hands meeting last December.Bhargava had made his fortune with gas-station staple 5-Hour Energy. A week earlier, he had become a large minority shareholder at The Arena Group, but had no official title. Nevertheless, he had already directed the head of HR to <a target="_blank" href="https://futurism.com/sports-illustrated-publisher-shakeup-ai">fire three executives the day before</a>.Now, Bhargava was hosting an in-person and Zoom meeting to outline his vision for Arena. It didn't get off to an auspicious start. Audio issues meant those attending by Zoom — the majority of the company — couldn't hear anything. When the audio finally turned on, Bhargava's mind was apparently elsewhere."He was talking about purifying water and he has some device he distributes to Third World countries, like an internet device," said a current Sports Illustrated employee. "I was like, 'I don't know what this has to do with us.'"Bhargava eventually turned to the company he was attempting to take over. The verdict was not kind."The amount of useless stuff you guys do is staggering," he said. The company Bhargava claimed to be taking over was so poorly run that he questioned the intelligence of those in the meeting. "I'm surprised you're still here," he said. "You're not very smart to stay at this company."Steve Janisse, a spokesman for Bhargava, said he was joking. He also said Bhargava was talking about his charitable endeavors in order to underscore his priorities to Arena Group employees.Media, Bhargava said in the meeting, was "biased." In an exchange that raised the eyebrows of several people BI spoke to, he asked, "Why should the story be 'White cop kills black man?' It should just be 'Cop kills man.'"Vince Bodiford, a spokesman for Bhargava, said he was recounting a discussion about editorial values and priorities that took place at NewsNet, a media property he acquired in 2022. He didn't mean to express a preference or dictate an editorial stance at Arena, Bodiford said.Bhargava said he was reorganizing the company, getting rid of some "big names" to make the company more effective, and that "tasks, not titles" were what was important."No one is important," he said."I am not important."Days later, Bhargava sacked Arena Group CEO <a target="_blank" href="https://www.businessinsider.com/read-sports-illustrated-publisher-ross-levinsohn-resigns-explosive-letter-2024-1">Ross Levinsohn</a>, too, causing Levinsohn to angrily resign from the board. One of the fired executives, Rob Barrett said in a lawsuit that he didn't get severance, and three people told Business Insider that more lawsuits are likely on the way.Arena has an unusual arrangement with its most important title: While the publisher employs Sports Illustrated's staff of editors and writers and produces the magazine and associated web site, it doesn't actually own the globally recognized voice in sports journalism. It licenses the right to use the Sports Illustrated name from Authentic Brands Group. Not long after the executive bloodbath, Arena failed to make its quarterly $3.75 million licensing payment to ABG, resulting in the publishing license being yanked.Some writers say they fear the missed payment was a bad-faith pretext to scrap their union contract; one former Arena employee called it a game of "billionaire chicken." On January 19, the Sports Illustrated notified at least 80 staffers that they were being laid off.Now ABG is actively negotiating with Arena and others about the SI brand's future. ABG had misgivings about Bhargava even before the default, according to someone with knowledge of the situation. ABG has said Sports Illustrated would endure; in<a target="_blank" href="https://www.washingtonpost.com/sports/2024/01/19/sports-illustrated-layoffs/"> a January interview</a> with the Washington Post, ABG's CEO Jamie Salter was blunt about his talks with Bhargava, saying, "I told him to fuck off.""No one really knows what Manoj's angle is," said a fourth person familiar with the situation. "He benefits from this perception that he's crazy like a fox."<h2>A 5-Hour empire expanding</h2>Born in India, Manoj Bhargava had an eccentric trajectory before striking it rich with 5-Hour Energy, including a brief stint as an undergrad at Princeton, a decade spent with an Indian ashram, and a period acquiring and turning around small plastics manufacturing companies (the same business his father had gone into). At a trade show in 2003, he tried an energy drink and felt great — and realized there would be a market if he made the drink smaller.In 2012, Forbes profiled him, characterizing him as a "reclusive monk," and concluding that his ownership of 5-Hour Energy had turned him into a billionaire. The article highlighted his commitments to charity, though it raised questions about how his charities were funded and what they do. Some of those transactions have been scrutinized by the IRS and wound up in United States Tax Court.More recently, he has been investing in media. He acquired NewsNet, a Michigan broadcasting company, in 2022, and said he invested $50 million to build new studios and acquire over-the-air television stations. NewsNet's CEO, Bodiford, is also Bhargava's personal spokesman and a nominee to be on Arena Group's board. The move into media was motivated by the growing cost of advertising for 5-Hour Energy, said Janisse, the spokesman for Bhargava who is also a contributor to NewsNet."He said, 'If it's getting more expensive, maybe that's a business I should get into,'" Janisse said.NewsNet, with the motto: "News…as it used to be," and its parent company, Bridge Media, are due to merge with Arena, which likely has a much larger reach than any of Bhargava's pre-existing holdings. Janisse said some of its local TV stations have only recently begun contracting with Nielsen to measure their audiences.Arena, despite the reach of brands like SI, Mens Journal, The Street, and Parade, has been losing money for years and its reputation has been hammered. In 2023, three of its publications were <a target="_blank" href="https://futurism.com/sports-illustrated-ai-generated-writers">caught</a> publishing deceptive or wrong AI-generated content. Such stories even ran in Sports Illustrated, whose covers still carry cachet even as it has been pared back and competing sports media outlets have scaled up.Arena's losing streak was Bhargava's opportunity. In August, he <a target="_blank" href="https://investors.thearenagroup.net/news-releases/news-release-details/arena-group-signs-binding-loi-combine-bridge-media-networks">signed a letter of intent</a> to acquire Arena, which had more than $110 million in high-interest debt, with $50 million in cash and $60 in advertising commitments. It was cemented in a <a target="_blank" href="https://investors.thearenagroup.net/news-releases/news-release-details/arena-group-signs-definitive-agreement-combine-bridge-media">series of agreements</a> struck in early November.Oddly, the Hans Foundation, a non-profit where Bhargava was president until 2021 and remains the primary funder, agreed to purchase $25 million in preferred stock alongside the 5-Hour International Corporation."As many charitable trusts do, they make their own investments, and they felt that this was a good investment, and that's why they put their money into the deal," said Janisse.Rather than waiting for the deal to close, however, on December 1, Bhargava made a separate attempt to control Arena through the side door, moving to acquire a large chunk of shares and all Arena's debt from B. Riley, an upstart investment bank that is dealing with its <a target="_blank" href="https://www.wsj.com/finance/how-an-unremarkable-deal-became-a-big-threat-to-a-small-investment-bank-f819a169?mod=hp_lead_pos4">own crises</a>. Asked why Bhargava did this, Janisse declined to comment.Since then, he has invested more money into Arena and now controls an outright majority of its shares. Bhargava's company still has not invested based on the terms outlined in the November agreements from August 2023, though it has until August 2024 to fulfill that obligation.Bhargava has said Arena was in worse financial shape than he originally believed. In an email, Janisse said the November agreements are "still in flux." He said the choice in early January was to make payroll or to pay the license fee, and he chose the former. Some are skeptical."I think he dragged his feet intentionally on the original Arena deal because he saw an opportunity," said a source close to the negotiations, theorizing that Bhargava saw Arena's falling stock price as an opportunity to acquire the company cheaply and renegotiate terms struck in August. "I think he's always looking for an angle."<h2>The scrutiny that comes with controlling Sports Illustrated</h2>While Arena Group controls over two hundred media brands, there's no question SI is Arena's crown jewel. Janisse said it gets about 80 million unique visitors a month. Other properties, like The Street and Parade, get about 20 million uniques each, he said.He said the company has made several proposals to ABG and is awaiting a response. Arena said it plans to shutter the print magazine in May, <a target="_blank" href="https://www.nytimes.com/2024/03/14/business/media/sports-illustrated-print-edition.html">according</a> toh e New York Times, although two people familiar with the situation say managers have already walked that back. Janisse said in a Sunday email that Arena had "given the SI print edition and SI SWIM back to Authentic.""We are willing to help them find a solution so they can continue to print the magazine if they wish," he wrote.Two other people familiar with the situation say Bhargava is focused on being able to license the "SI TV" brand, as previously reported by the New York Post."What's most interesting to Manoj and Arena is the digital side, the website, and the multimedia portion," Janisse said. "That doesn't mean there won't be good storytelling happening, but that's the part that Arena is most interested in."Other<a target="_blank" href="https://nypost.com/2024/01/29/business/sports-illustrated-draws-interest-from-2-more-bidders-including-jeff-zuckers-front-office-sports-sources/"> companies in the running</a> for parts of the Sports Illustrated license include Minute Media, which publishes The Players' Tribune, and Front Office Sports, a sports media company that specializes in newsletters.Many who spoke with BI said they believe Minute Media is the frontrunner to gain the rights to SI. At an Arena Group planning meeting for Sports Illustrated held in Michigan last week, Bhargava seemed "defeated," according to a source with knowledge of the meeting.Losing the rights to Sports Illustrated would represent a setback for Arena Group, which has already seen its <a target="_blank" href="https://ycharts.com/companies/AREN/market_cap">market cap sink</a> from a high of $288 million in December 2022 to $31 million at the end of trading on Friday.Multiple people BI spoke to said it was never clear why Bhargava wanted to acquire and operate Arena in the first place, and that he lacked a coherent vision for what he would do with SI or Arena Group. His experience to date has been mainly running private companies, a current Arena Group employee said, and he may have been unprepared for the scrutiny a public company like Arena, or being associated with Sports Illustrated, would bring."If he introduces a new 5-Hour Energy flavor, that's his call," said the current Arena employee. "I think he's finding out that there's just a higher level of scrutiny to his actions, especially when there's a beloved brand."

A billionaire energy drink mogul elbowed his way into publishing Sports Illustrated — now he's lost it

In a world filled with health trends and superfoods, there's one age-old concoction that stands out for its incredible health benefits – <keyword id="2745057" type="General" weightage="100" keywordseo="turmeric-milk" source="Orion">Turmeric Milk</keyword>. Also known as "Golden Milk" or "Haldi Doodh" in India, this warm and comforting beverage has been cherished for centuries for its potential to promote well-being. In this article, we will explore the definition, benefits, ideal consumption times, methods of preparation, and some fascinating facts about Turmeric Milk. What is Turmeric Milk? Turmeric milk is a soothing and nutritious drink made by combining warm milk with turmeric powder. Turmeric, the bright yellow spice derived from the root of the Curcuma longa plant, is celebrated for its anti-inflammatory and antioxidant properties. When mixed with milk, it forms a powerful elixir that has been a part of traditional Indian and Ayurvedic medicine for generations. Benefits of Drinking Turmeric Milk: The consumption of turmeric milk offers a range of potential health benefits: Anti-Inflammatory Properties: Turmeric contains curcumin, a compound known for its potent anti-inflammatory effects. Regular consumption of turmeric milk may help alleviate inflammation and associated conditions. Antioxidant Power: Turmeric is a rich source of antioxidants that can neutralize harmful free radicals in the body, protecting cells from damage. Immune System Support: Turmeric milk can bolster the immune system, helping your body fend off infections and illnesses. Digestive Health: It may aid digestion and alleviate symptoms of indigestion or bloating. Improved Skin Health: Turmeric's anti-inflammatory properties can help reduce skin issues, including acne and psoriasis. Pain Relief: Turmeric milk is known for its potential to alleviate joint pain and arthritis symptoms. Better Sleep: The warm, soothing properties of turmeric milk can promote relaxation and help improve sleep quality. Detoxification: It may support liver health and help in detoxifying the body. When to Consume Turmeric Milk: The best time to enjoy a glass of turmeric milk can vary depending on your health goals and personal preferences: <ul><li>Before Bed: Many people prefer to drink turmeric milk before bedtime to relax the body and promote restful sleep.</li><li>In the Morning: Some individuals opt for turmeric milk as a morning ritual to kick-start their day with its health-boosting benefits.</li><li>After a Workout: Post-exercise, turmeric milk can aid in recovery and reduce inflammation.</li><li>During Illness: When you're under the weather, a warm glass of turmeric milk can help soothe a sore throat and boost your immune system.</li></ul> How to Prepare Turmeric Milk: Making turmeric milk is simple and can be adapted to suit your taste preferences. Here's a basic recipe to get you started: Ingredients: <ul><li>1 cup of milk (dairy or non-dairy)</li><li>1/2 to 1 teaspoon of turmeric powder</li><li>A pinch of black pepper (optional, but enhances curcumin absorption)</li><li>Sweetener of choice (honey, maple syrup, or stevia)</li><li>A dash of cinnamon or cardamom (optional, for added flavor)</li></ul> Instructions: <ul><li>In a small saucepan, gently warm the milk over low to medium heat. Do not bring it to a boil.</li><li>Stir in the turmeric powder, black pepper, and sweetener.</li><li>Continue to heat the mixture, stirring constantly, for about 5-7 minutes.</li><li>Remove from heat when the milk is heated to your desired temperature.</li><li>Add a dash of cinnamon or cardamom if desired.</li><li>Strain the mixture into a cup and enjoy your warm, soothing turmeric milk.</li></ul> Fascinating Facts about Turmeric: <ul><li>Turmeric is a member of the ginger family and is native to Southeast Asia.</li><li>The use of turmeric dates back over 4,000 years in traditional Indian medicine.</li><li>Curcumin, the active compound in turmeric, is poorly absorbed by the body on its own. The addition of black pepper (containing piperine) enhances its bioavailability.</li></ul> In conclusion, Turmeric Milk, or Golden Milk, is more than just a trendy health drink. It's a time-tested elixir with a rich history of promoting wellness. Whether you enjoy it in the morning, as a bedtime ritual, or post-workout recovery, turmeric milk can be a soothing and nutritious addition to your daily routine. Its potential to reduce inflammation, boost immunity, and improve overall health makes it a golden choice for those seeking natural remedies to enhance their well-being. So, go ahead, warm up a glass of turmeric milk, and sip your way to a healthier, happier you. Note: The article is based on content generated by AI models like Bard and Chatgpt. SEE ALSO: <a href="https://www.businessinsider.in/science/health/food/webstories/10-drinks-for-optimal-hair-growth/slidelist/104522330.cms" data-type="tilCustomLink">10 nutrient packed drinks for optimal hair growth</a>

Turmeric milk: A golden elixir for health and wellness

<ul><li>The Indian alcoholic beverages market is projected to grow at 11% per annum in value terms for the period between 2021 to 2025. </li><li>The alcohol and <keyword id="1453601" type="General" weightage="20" keywordseo="beverage-industry" source="Orion">beverage industry</keyword> in India is projected to cross 1200 million cases in volume by 2025. </li><li>India’s alcoholic beverages industry is having to deal with several obstacles – from tourists triggering pandemic scares to varying excise duties across the country. </li><li>Consumers are also switching from beer to whisky, rum, brandy and scotch on budgetary and health concerns. </li></ul>A growing spurt in post-pandemic social gatherings and socialising is seeing an uptick in food and beverages consumption, boosting <keyword id="13627872" type="General" weightage="20" keywordseo="Alcohol-sales-in-India" source="Orion">alcohol sales in India</keyword>. Consumers are also switching from beer to brown liquor like whisky, rum, brandy and scotch on budgetary and health concerns, industry experts say. “There has been a revenge buying going on in the market in the past 6 months. Many have shifted from beer to higher alcohol content products. Beer is comparatively more expensive as people tend to buy more of it due to less alcohol content,” said Ishwaraj Bhatia, COO of craft beer company <keyword id="138117" type="General" weightage="50" keywordseo="simba" source="Orion">Simba</keyword>, which witnessed a 35% growth post-pandemic. Indians have been getting out in droves to socialise in restaurants, clubs, pubs and bars – making up for all the lost social interactions after the Covid-19 pandemic’s forced isolation. Bangalore-based Ironhill, which claims to be the world’s largest microbrewery, clocked an overall sales in excess of ₹150 crore in 2022 alone. “The post pandemic era has been promising to us in many ways. Our sales have improved by steady dine-in footfalls across all our outlets. The consumption has been the highest in Bengaluru by a huge margin, followed by Vijayawada in Andhra Pradesh and outlets in Telangana and Andhra Pradesh,” said <keyword id="12042815" type="General" weightage="50" keywordseo="teja-chekuri" source="Orion">Teja Chekuri</keyword>, Managing Partner of Ironhill India. Dine-in business of quick service restaurants or QSRs saw a strong growth in Q1FY2023 according to a <keyword id="87153" type="General" weightage="50" keywordseo="bnp-paribas" source="Orion">BNP Paribas</keyword> sector report. That bodes well for <keyword id="25441" type="General" weightage="20" keywordseo="Alcohol-consumption" source="Orion">alcohol consumption</keyword> too. According to a Mirae Asset QSR report 2022, pubs, clubs and bars comprise 27% of the sales share. Pubs and bars are expected to grow at a CAGR of 14.8% and 9.5% in FY25, Paribas said. Indian alcohol beverage market is the third largest market in the world after China and USA by volume. This market is projected to grow at 11% per annum in value terms in 2021-2025, while by volume it is projected to cross 1200 million cases by<a href="https://www.bseindia.com/corporates/download/380455/Sula%20Vineyards%20Limited%20-%20DRHP_20220719121719.pdf"> 2025</a>. Changing excise policies a challenge Even as the alcoholic beverages industry in India slowly gets back on the road to recovery, it is having to deal with several obstacles – from tourists triggering pandemic scares to varying excise duties across the country. Delhi, a major market for alcoholic beverages, recently changed its excise policy. From September 1, Delhi and Ghaziabad went back to their old excise policies, leaving private players in the lurch. Private players were offering one plus one free alcohol to sell the remaining stock before the old excise policy came back. “The old excise policy favoured the private players more than the government vendors. Label and registration fees have gone up 100 fold and marketing is restricted. For registering a label in Delhi, we have to pay ₹15 lakh per year. For us, Delhi has been very expensive from the beginning, “ said Simba’s Bhatia. The entrepreneurs in the industry say Tier 1 cities were facing hiccups getting back on track due to the high inflow of travellers post pandemic leading to Covid cases. The tier 2 and tier 3 cities were quicker to adapt. “It is more difficult to sell alcohol in India rather than abroad because every state is a different country with its own excise rules. We have a separate team just to monitor the rapid changes in excise rules across states in India. The southern region of India is especially difficult to tap into as it forms 40% of the beer sales,” said Bhatia. Despite these issues, the Indian alcoholic beverage industry is expecting to grow robustly in the next few years and are looking to expand. UK-based research agency <keyword id="14971974" type="General" weightage="50" keywordseo="iwsr-drinks" source="Orion">IWSR Drinks</keyword> market analysis says Indian spirits segments will grow 4.4% in the next five years while beer will grow 9.3%. “We have been pushing our franchise model quite aggressively and have already begun talks for outlets in Maharashtra, Delhi, Punjab, Rajasthan among other states. We plan to have at least 30 outlets across India in the next few years,” said Ironhill India’s Chekuri. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/sanjay-khanna-appointed-ceo-of-american-express-india/articleshow/94169933.cms">Sanjay Khanna appointed CEO of American Express India</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/a-fire-at-an-ev-showroom-has-killed-8-several-injured-while-trying-to-escape/articleshow/94167880.cms">A fire at an EV showroom has killed 8, several injured while trying to escape</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech-buying-guides/amazon-great-indian-festival-sale-kickstarter-deals-revealed/articleshow/94157835.cms">Amazon Great Indian Festival Sale: Kickstarter deals revealed</a>

Spurt in social gatherings post-Covid is boosting alcohol sales in India

New Delhi, Sales of Indian-made foreign liquor (IMFL) rose by 14 per cent in volume terms to 385 million cases in FY 2022-23 while premium products priced over Rs 1,000 per 750ml bottle grew by 48 per cent, according to industry body CIABC. Sales are almost 12 per cent higher than the pre-Covid levels of FY 2019-20, indicating that the impact of Covid has fully worn off, it said. The industry is expected to grow in the current fiscal by 8 per cent to end around 412-415 million cases (9 litres each), the report by the Confederation of Indian Alcoholic Beverage Companies (CIABC) stated. In FY23, <keyword id="30161" type="General" weightage="20" keywordseo="Whisky" source="Orion">whisky</keyword> remained the largest segment with an expected sales volume of 243 million cases, contributing 63 per cent of sales of the total industry. Moreover, after many years of decline, Gin seems to have reversed the trend and is back in growth, added the report CIABC, which is the apex body of the Indian Alcoholic Beverage Industry. According to the report, the trend of premiumisation has continued in the liquor industry as tumblers prefer for high priced offerings. "Higher price segments are growing much faster than the lower segments and the share of brands above Rs 500 per 750ml bottle is now at 20 per cent," it said, adding the price segment of Rs 1000 and above is dominated by imported products and reported 48 per cent growth. The market is still dominated by low-priced products, selling below Rs 500 per 750ml bottle accounting for 79 per cent of the total sales. While segments priced between Rs 500 to Rs 1,000 accounted for 21 per cent of total sales and above Rs 1,000 (mostly imported) contributed 3 per cent of the sales. However, the share of Indian products in Rs 1,000 and above has risen from 18 per cent to 20 per cent in FY23, indicating a faster growth for Indian products in this segment compared to imported products, it said. CIABC Director General Vinod Giri said: "Liquor industry has sailed through the adverse impact of the Corona pandemic on sales. After a slowdown for couple of years, we are again on fast sales growth path." Region wise, the CIABC report said barring a few states, growth has been fairly 'consistent' across India. "It has grown by 32 per cent in Western region, 22 per cent in Eastern region, 16 per cent in Northern region and 9 per cent in the Southern region," it said. Like earlier, the Southern region has remained the largest contributor to sales volume with 58 per cent share followed by West and East, which contributed 22 per cent equally. The North region contributed 16 per cent of the total sales, as states likes Punjab has a whopping 54 per cent growth over last year. "This appears that the new excise policy has had a very positive effect in a state where IMFL segment has historically been very sluggish and smaller compared to even neighbouring states including Himachal and Uttarakhand," it said. While, Delhi, despite disruption from the excise policy changes and the non-availability of many brands, maintained a healthy annual growth rate of 36 per cent YoY. "However, a closer analysis shows that much of this growth is attributed to the First quarter of 2022-23 when various trade schemes and promotions were run to liquidate the stock in view of the impending changes in the excise policy. Thereafter sales growth has been trending down reaching negative range," it said. However, some states reported a decline in sales also such as Telangana (-6 per cent), UP (-1 per cent) and Uttarakhand (-3 per cent). Over the outlook, CIABC said it expects sales in Telangana and Uttarakhand to recover and other states to maintain growth momentum. "Following the likely Growth Momentum, we expect the liquor industry to end the year FY 23-24 to end around 412-415 million cases which would be a growth of 7-8 per cent," it said. CIABC said it may see challenges in UP, West Bengal and Delhi unless appropriate regulatory interventions are made in these states.

Premium alcohol sales jumped almost 50% in the last financial year

<ul><li><keyword id="10926" type="General" weightage="80" keywordseo="reliance" source="Orion">Reliance</keyword> Consumer Products, the FMCG arm of Reliance Retail announced the relaunch of the <keyword id="169701" type="General" weightage="100" keywordseo="campa" source="Orion">Campa</keyword> brand of beverages. </li><li>Reliance is kicking off with three variants, namely Campa Cola, <keyword id="16744219" type="General" weightage="50" keywordseo="campa-orange" source="Orion">Campa Orange</keyword> and <keyword id="16744221" type="General" weightage="50" keywordseo="campa-lemon" source="Orion">Campa Lemon</keyword>. </li><li>Reliance Retail had acquired Campa from <keyword id="1935541" type="General" weightage="50" keywordseo="pure-drinks" source="Orion">Pure Drinks</keyword> in August last year for ₹22 crore. </li></ul>Reliance Consumer Products, the fast moving consumer goods (FMCG) arm of Reliance Retail Ventures announced the relaunch of the iconic beverage brand Campa which it had acquired in August 2022. For starters, Reliance is kicking off with three variants, namely Campa Cola, Campa Orange and Campa Lemon. The cola and orange variants are already available for purchase at Reliance’s Smart outlets. “While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp refreshing taste,” said a Reliance Consumer Products spokesperson. The Campa brand was founded in 1977 by Pure Drinks, after Coca Cola left India. Pure Drinks was also the sole manufacturer and distributor of Coca Cola from 1949 to 1977. Reliance will offer the three Campa beverages in 200 ml to 2 litre capacities. “With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business,” the RCPL spokesperson added. <cmsannotation type="cmsannotation" annotationid="Campa a part of Reliance’s $6.5 billion consumer play" comment="subhead" text="Campa a part of Reliance’s $6.5 billion consumer play">Campa a part of Reliance’s $6.5 billion consumer play</cmsannotation> Reliance Retail acquired the Campa brand for ₹22 crore, as a part of its strategy of acquiring and building a portfolio of private labels, and also picking up once popular regional and national brands. According to a Reuters<a href="https://www.reuters.com/business/retail-consumer/exclusive-indias-reliance-acquire-dozens-brands-65-bln-consumer-goods-play-2022-05-15/"> report</a>, Reliance plans to acquire dozens of brands as part of a $6.5 billion play in the consumer segment. Earlier in January this year, Reliance Retail<a href="https://www.businessinsider.in/business/corporates/news/reliance-to-pick-up-50-stake-in-sosyo-hajoori-a-100-year-old-beverages-firm/slidelist/96740073.cms"> announced</a> the acquisition of a 50% stake in <keyword id="15965573" type="General" weightage="50" keywordseo="sosyo-hajoori" source="Orion">Sosyo Hajoori</keyword>, a 100-year-old beverage company based out of Gujarat. Reliance has also acquired or picked up stakes in several companies big and small, like<a href="https://www.businessinsider.in/business/corporates/news/reliance-retail-to-acquire-wholesaler-metro-cash-carry-for-2850-crore/articleshow/96415905.cms"> Metro India</a>, Lotus Chocolate, Hamleys, and Netmeds. Last December, the company launched a new FMCG brand named Independence, under which it will sell products ranging from processed foods, staple to daily essentials. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/without-hbo-and-ipl-15-million-subscribers-could-flee-disney-hotstar-in-2023/articleshow/98517377.cms">Without HBO and IPL, 15 million subscribers could flee Disney+ Hotstar in 2023</a> <a href="https://www.businessinsider.in/stock-market/news/fpis-continue-to-be-bearish-on-oil-gas-power-stocks-in-february-offload-equities-worth-7821-crore-in-the-two-sectors/articleshow/98511897.cms">FPIs continue to be bearish on oil &amp; gas, power stocks in February, offload equities worth ₹7,821 crore in the two sectors</a> <a href="https://www.businessinsider.in/finance/banks/news/indian-banks-decade-best-metrics-and-subdued-valuations-make-them-a-compelling-buy-bernstein/articleshow/98359442.cms">Indian banks’ decade-best metrics and subdued valuations make them a compelling buy: Bernstein</a>

Reliance brings back the iconic Campa beverage brand

<ul><li>Experts believe that the market has mostly priced <keyword id="19894848" type="General" weightage="20" keywordseo="bjp" source="keywords">BJP</keyword>’s win as a single party as well as a BJP-led coalition.</li><li>If BJP gets a single-party majority, progress could be seen in clean energy, and higher infra spending, says <keyword id="19996294" type="General" weightage="20" keywordseo="ubs" source="keywords">UBS</keyword>.</li><li>Women-centric policies have been improving, especially after female turnout was higher than that of males in 2019. </li></ul>As <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword> marches towards elections, research firms are projecting various scenarios based on possible outcomes. As per a report by the multinational investment bank UBS, if the ruling BJP gets a single-party majority, there could be policy continuity, which can bode well for business sentiment. Even the elusive private capex recovery might also receive a push. “Further progress in supply-side reforms could be seen, including the clean energy transition, higher infrastructure spending - both digital and physical, a manufacturing push and other targeted policy initiatives towards the youth, poor, women and farmers,” says UBS. Alternate scenarios Experts believe that the market has mostly priced BJP’s win as a single party as well as a BJP-led coalition. If a scenario where the BJP fails to get a majority on its own and a BJP-led coalition comes to power, reform momentum could broadly remain similar. However, some tough policy decisions may not progress and/or are likely to be put on hold, including disinvestments, the land bill, and a uniform civil code. “However, comfort about fiscal discipline could be less of a concern for investors in this scenario,” says UBS about a BJP-led coalition winning. The third outcome could be a weak coalition led by the INDIA alliance. Even in the third case, the economic policy approach would be largely aligned. However, in such a scenario, markets could have concerns about fiscal discipline and a less decisive government, leading to lags in implementing supply-side reforms. “There could also be a delay in the private corporate capex recovery due to weaker business confidence caused by the surprise political outcome,” opines UBS. Rural economy on backfoot Even as the broader economy’s growth has been on track — GDP is expected to grow at 7.6% as per government forecasts — the rural economy has been on a backfoot. Based on FMCG companies’ quarterly earnings, rural market recovery has remained elusive for most of the financial year, barring a few short-lived upticks. Apart from tepid rural wage growth and the government's supply-side measures to contain inflation, rural demand was also impacted by weather-related uncertainty, including the subpar rainfall last year due to El Niño conditions. “However, the Modi government did not announce any substantial pro-rural populist schemes in the run-up to the 2024 elections to entice voters. Instead, the government focused on inclusive growth (partly to cover pandemic shock) with expenditure on rural-focused schemes (including drinking water, employment support, housing and rural roads) up 16% CAGR over FY19-24,” said UBS. Women-centric approach Moreover, the BJP-led government has been focussing on women with policies centred around them, since 2023. This could be also due to the rising percentage of women in the electorate. Particularly, in the 2019 election, female voter turnout was higher than that of males. India has around 970 million people who are above 18 years of age and eligible to vote. Based on the 2019 election turnaround, it’s expected to have 317 million women voters and 340 million men voters in the 2024 election. “The growing inclination of political parties to offer targeted welfare benefits to women (cash support, free bus travel, cooking gas subsidies, women-centric legislation amongst others) is closely linked to the rising percentage of women participating in the electoral process over the years,” says the UBS report. The <keyword id="19895876" type="General" weightage="20" keywordseo="election-commission-of-india" source="keywords">Election Commission of India</keyword> has recently announced that the 2024 general election will be held in seven phases between 19 April and 1 June. The counting of votes will be held on June 4.

Political continuity could bode well for clean energy & infra spending: UBS

<keyword id="3658" type="General" weightage="20" keywordseo="India" source="Orion">India</keyword>, a land of diverse landscapes and rich natural beauty, is blessed with numerous <keyword id="6410614" type="General" weightage="20" keywordseo="Rivers" source="Orion">rivers</keyword> that play a crucial role in shaping the country's geography, culture, and economy. These rivers are not merely water bodies; they are lifelines that have sustained civilizations for centuries. In this article, we will delve into the 10 biggest and most <keyword id="19752028" type="General" weightage="100" keywordseo="Famous-Rivers-in-India" source="Orion">famous rivers in India</keyword>, celebrating their significance and the myriad ways they contribute to the nation's vitality. Ganga: The Ganga, often referred to as the holiest river in India, holds profound religious and cultural importance. Originating from the Gangotri Glacier in the Himalayas, it flows through the plains, touching states like Uttarakhand, Uttar Pradesh, Bihar, and West Bengal. The Ganga supports a vast ecosystem and is integral to various religious practices, making it a symbol of purity and spirituality. Yamuna: Flowing parallel to the Ganga, the Yamuna is another major river in Northern India. It originates from the Yamunotri Glacier and passes through states such as Uttarakhand, Haryana, and Delhi. The Yamuna is a tributary of the Ganga and is revered in Hindu mythology, playing a crucial role in the cultural and historical narrative of the region. Brahmaputra: Known as the 'Son of Brahma,' the Brahmaputra is one of the major rivers in India, originating from Tibet and flowing through the northeastern states. It carves its way through the picturesque landscapes of Arunachal Pradesh and Assam, providing life-sustaining water to the plains. The Brahmaputra is also known for its vibrant biodiversity, supporting unique flora and fauna. Indus: Although the majority of the Indus River flows through Pakistan, it originates in Tibet and has a significant part of its basin in India. The river played a vital role in the ancient Indus Valley Civilization, showcasing its historical importance. Today, it continues to be a source of sustenance for communities in the northern regions of India. Godavari: The Godavari, often hailed as the 'Dakshin Ganga' or the Ganges of the South, is the second-longest river in India. Originating from the central Indian state of Maharashtra, it flows eastward through Telangana and Andhra Pradesh before emptying into the Bay of Bengal. The Godavari is not only a source of water but also a cultural and economic lifeline for the regions it traverses. Krishna: The Krishna River, originating in the Western Ghats, flows through Maharashtra, Karnataka, and Andhra Pradesh. Known for its significance in Hindu mythology, the Krishna River supports agriculture and provides drinking water to several cities in its basin. The river's dams and reservoirs play a crucial role in water management and power generation. Narmada: Flowing through the central part of India, the Narmada River holds cultural and historical importance. Originating in Madhya Pradesh, it flows westward, creating a natural boundary between North India and the Deccan Plateau. The Narmada is revered as a sacred river and is home to the famous marble rocks at Bhedaghat in Jabalpur. Tapi: The Tapi River, originating in the Satpura Range of central India, flows through the states of Madhya Pradesh, Maharashtra, and Gujarat. Although not as extensively mentioned in ancient texts, the Tapi is a vital river for the regions it traverses, supporting agriculture and local economies. Mahanadi: Originating in the Chhattisgarh region, the Mahanadi River flows through Odisha before emptying into the Bay of Bengal. This river is crucial for the agricultural practices in the region, providing water for irrigation and supporting a variety of crops. The Mahanadi Delta is known for its rich biodiversity and estuarine ecosystems. Kaveri (Cauvery): The Kaveri River, originating in the Western Ghats, flows through the states of Karnataka and Tamil Nadu. It is one of the most important rivers in South India, playing a vital role in agriculture and supporting the livelihoods of millions. The Kaveri has a cultural significance, and its waters are central to religious practices in the region. India's rivers are not only watercourses but are deeply intertwined with its cultural, historical, and ecological fabric. From the spiritual significance of the Ganga to the vibrant ecosystems of the Brahmaputra, each river contributes uniquely to the diverse tapestry of the nation. Understanding and appreciating the importance of these rivers is essential for sustainable water management and the preservation of India's natural heritage. Note: The article is based on content generated by AI models like Bard and Chatgpt.

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