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Dream11, lists out five questions startups should ask themselves before they go global

Dream11, an Indian gaming and sports startup is redefining the human resource function

<ul><li><keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword>, an Indian gaming and sports startup is redefining the human resource function — adopting a rare culture. </li><li>The gaming startup focuses on the designation of employee and not his remuneration at the previous company while extending job offers and compensation to its employees. </li><li>Every quarter, the employee is judged by some 25 coworkers based on the company’s core values — data, ownership, performance, user and transparency. </li></ul>Dream11, an Indian gaming and sports startup is redefining the human resource function - paving the way for a new culture. It not only allows employees to set targets themselves but also offers them the flexibility to do what they want to do, as long as they bring in the results. The company follows a pod structure — called a ‘dream team’ where product, tech, marketing, business analytics, and all other teams work together in pods — which refers to a group having a shared purpose. The employees can introduce their own ideas and set targets. “We don’t believe in bell curve. The culture and philosophy of how we work is completely different. We don’t have things like OKR, KRA and KPI individually set across the organisation. We only have one thing, which is a team target. Either the entire company achieves the target or we don’t,” <keyword id="2598207" type="PERSON" weightage="20" keywordseo="Harsh-Jain">Harsh Jain</keyword>, Co-Founder and CEO at Dream11 told Business Insider at the <keyword id="8514289" type="UNKNOWN" weightage="20" keywordseo="tie-global-summit-2019">TiE Global Summit 2019</keyword>. Salary hikes and appraisals The 11 year old gaming startup also breaks many traditional molds when it comes to appraisals. “From 15% to as high as 270% appraisals, we pay top of markets,” Jain said. “Everything is data driven for us. We do benchmarking of competitive companies which can poach from us. We see what they pay and then we pay at the 99th percentile,” he said. For new employees too, it focuses on the designation and not the remuneration at the previous company. The company has 200 employees. In fact, the drill to decide on appraisals isn’t the same either. It doesn’t let only managers rate the performance and make decisions. Every quarter, the employee is judged by 25 coworkers based on the company’s core values — data, ownership, performance, user and transparency. “If they get less than 7/10 rating on an average, they are given a warning. Two quarters in a row, final warning. Three quarters and you are out,” Jain said. <div type="Youtube" id="AVXqxHY4vV4" title="Dream11, an Indian gaming and sports startup is redefining the human resource function" thumbUrl="https://i.ytimg.com/vi/AVXqxHY4vV4/mqdefault.jpg"></div>

 See also: <a href="https://www.businessinsider.in/business/startups/news/dream11-will-sell-sports-merchandise-and-game-tickets-on-fancode/articleshow/72066243.cms">Dream11 backed Fancode will sell sports merchandise and game tickets</a> <a href="https://www.businessinsider.in/business/startups/news/dream11-founder-tells-how-he-struggled-before-his-first-funding/articleshow/72057606.cms">‘I heard 150 noes before first funding’- reveals one of India's newest unicorns Dream11</a> <a href="https://www.businessinsider.in/dream11-is-eyeing-the-unicorn-tag-riding-on-ipl-and-cricket-world-cup-in-2019/articleshow/68458528.cms">2019 may be the biggest year for this 11-year old Indian gaming startup</a>

This Indian startup offers as much as 270% hike in salary for a job well done

<ul><li>The <keyword id="3351303" type="PERSON" weightage="20" keywordseo="Gaming-startup">gaming startup</keyword> has announced a secondary investment from <keyword id="6497288" type="ORGANIZATION" weightage="20" keywordseo="steadview-capital">Steadview Capital</keyword>. </li><li>The 11-year-old <keyword id="138263" type="PERSON" weightage="20" keywordseo="startup">startup</keyword> has over 50 million users and aims to have 100 million by the end of 2019. </li><li>Its existing investors include <keyword id="1397792" type="COMPANY" weightage="20" keywordseo="Kalaari-Capital">Kalaari Capital</keyword>, Think Investments &amp; Multiples Equity.</li></ul>Indian gaming startup <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> has entered the prestigious <keyword id="152045" type="ORGANIZATION" weightage="20" keywordseo="Unicorn">unicorn</keyword> club. The startup announced a secondary investment from Steadview Capital, an Asia-focused alternative asset manager. Steadview Capital comes on board by buying secondary shares from Dream11’s existing investors Kalaari Capital, Think Investments &amp; Multiples Equity. The existing investors will continue to stay on board. Secondary investments are when the new investor purchases shares from sources other than the issuer (employees, former employees, or investors). India now has over 15 unicorns, which are startups with the valuation of over $1 billion. The new additions include Delhivery and BigBasket. The 11-year-old startup has made it big in the Indian gaming space with over 50 million users and is also the official partner of the Indian Premier League - the cricket league which brought them most of their users. According to the company’s official release, Dream11’s user base has grown at a compounded annual growth rate (CAGR) of about 230% over a period of three years. “Providing great returns to our shareholders, whether investors or Dreamsters (employees), is very important to us and further reinforces their belief in Dream11. We will keep working hard and are targeting to end the year with 100 million users,” said Harsh Jain, CEO and Co-Founder, Dream11. The startup has a busy time ahead with the ongoing IPL and the upcoming cricket World Cup. At Dream11, it was a dream come true after multiple years of hard work. In an earlier interview with Business Insider, Bhavit Sheth, COO and co-founder, Dream11 had spoken about their journey so far. “As 22-year-olds we started this business, engineers who didn't know anything about business. We didn't even in our wildest imagination think that we will have over 52 million users in such a short time, with only a team of over 200 managing them and be at this scale,” said Sheth. See Also: <a href="https://www.businessinsider.in/dream11-is-eyeing-the-unicorn-tag-riding-on-ipl-and-cricket-world-cup-in-2019/articleshow/68458528.cms">2019 may be the biggest year for this 11-year old Indian gaming startup</a> <a href="https://www.businessinsider.in/gaming-startup-dream11-strikes-gold-as-the-official-partner-of-ipl/articleshow/68426121.cms">Gaming startup Dream11 strikes gold as the official partner of IPL</a>

Dream11 becomes India’s first gaming unicorn

<ul><li>Dhoni recently invested an undisclosed in <keyword id="4306161" type="PERSON" weightage="20" keywordseo="Cars24">Cars24</keyword>, a used car marketplace. </li><li>Earlier this year he had also invested in sports tech startup Run Adams. </li><li>He is also a brand ambassador of India’s first gaming unicorn <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword>.</li></ul>Indian cricketer Mahendra Singh Dhoni is hitting the ball out of the park off the field too! He has been actively building an investment portfolio and interestingly, the former skipper seems to have taken a liking for Indian <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword>. Here’s a look at the businesses where Dhoni has invested in or is a brand ambassador <div type="Slideshow" msid="70685410" hostid="261" title="MS Dhoni seems to be the favourite celeb for Indian startups" firstImageMsid="70685411" slideCount="5"></div>

MS Dhoni seems to be the favourite celeb for Indian startups

<ul><li><keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> is India’s first gaming unicorn and it is aiming to add another 23 million users in 45 days. </li><li>The startup has gained over 17 million users during this year’s Indian Premier League. </li><li>Former Indian cricket team captain <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> is the brand ambassador of the startup. </li></ul>India’s first gaming unicorn the fantasy league startup Dream11 has had quite the dream run this year. Having gone from 50 million users in April to over 67 million users after the IPL, with the World Cup, it is only gearing up for more users and traffic. Besides MS Dhoni, who is Dream11’s brand ambassador, 9 new cricketers have been signed up by the startup with the commencement of the <keyword id="4054187" type="PERSON" weightage="20" keywordseo="ICC-Cricket-World-Cup-2019">ICC Cricket World Cup 2019</keyword> – Jos Buttler, Ben Stokes, Jonny Bairstow, Faf du Plessis, Quinton de Kock, Kagiso Rabada, Andre Russell, Jason Holder and Kane Williamson. “We expect to have 90 million users by the end of the World Cup and 100 million by the end of 2019.” Bhavit Sheth, COO, Dream11 had told Business Insider in an earlier interview. Bhavit Sheth and Harsh Jain had co-founded the startup 11 years ago. So, according to estimates the startup during this year’s IPL gained over 17 million users, while during last year’s IPL it had gained over 30 million users. When in 2014, Dream11 raised its first round of funding they still had just 300,000 users. In 2019, the startup turned unicorn with an investment from Steadview Capital which came on board after buying secondary shares from Dream11’s existing investors Kalaari Capital, Think Investments &amp; Multiples Equity. For the IPL, The Board of Control for Cricket in India had announced Dream11 as an official partner. See Also: <a href="https://www.businessinsider.in/dream11-is-eyeing-the-unicorn-tag-riding-on-ipl-and-cricket-world-cup-in-2019/articleshow/68458528.cms">2019 may be the biggest year for this 11-year old Indian gaming startup</a> <a href="https://www.businessinsider.in/gaming-startup-dream11-strikes-gold-as-the-official-partner-of-ipl/articleshow/68426121.cms">Gaming startup Dream11 strikes gold as the official partner of IPL</a>

As England vs South Africa game kicks off, the World Cup is fuelling Dream11's dream run in 2019

<ul><li>BCCI has announced <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> as the official partner for the <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword>. </li><li>Dream11 will also take over <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword>’s official fantasy game. </li><li>The startup which is on the brink of becoming India’s first <keyword id="7430106" type="UNKNOWN" weightage="20" keywordseo="gaming-unicorn">gaming unicorn</keyword> has 51 million users currently.</li></ul>The Indian Premier League is just around the corner and Indian gaming startup Dream11 has hit the ball out of the park. The Board of Control for Cricket in India has announced Dream11 as the official partner for the IPL. In a four-year exclusive contract, Dream11 will also take over the official fantasy game of IPL. Dream11 has IPL to thank for, for increasing its users over the years. The startup has grown from 300,000 users in 2004 to 51 million users today. Just during last year’s IPL, the gaming startup gained over 20 million users, Bhavit Sheth, COO and co-founder of Dream11 told Business Insider. Now, with the official partnership the numbers are only set to grow. “Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4 billion TV impressions and 200 million online viewers in 2018, to achieve our goal of growing from 51 million users to 100 million users in 2019,” said Harsh Jain, CEO and co-founder of Dream11. The startup which is on the brink of becoming India’s first gaming unicorn has been around for 11 years, although it saw its popularity reach the peak with last year’s IPL. The startup also brought on board former Indian cricket team captain MS Dhoni to be its brand ambassador. According to the 2019 IFSG - KPMG report, fantasy cricket is the most widely played (71% respondents) online fantasy sports game and the primary motivation (72% respondents) for playing fantasy sports is fun and excitement. See Also: <a href="https://www.businessinsider.in/heres-why-indian-brands-can-no-longer-ignore-the-countrys-women-during-ipl-matches/articleshow/68153213.cms">Brands can no longer ignore Indian women during the country's most popular sporting event</a> <a href="https://www.businessinsider.in/mobile-premier-league-signs-virat-kohli-as-brand-ambassador/articleshow/68266803.cms">It’s Virat Kohli Vs MS Dhoni in the Indian e-gaming space</a>

Gaming startup Dream11 strikes gold as the official partner of IPL

<ul><li><keyword id="48485" type="ORGANIZATION" weightage="20" keywordseo="Bombay-high-court">Bombay High Court</keyword> has dismissed a PIL which claimed <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> encourages gambling. </li><li>The High Court order has said that it is a game of skill, and not chance. </li><li>Earlier, the Punjab and Haryana High Court too had declared the Dream11 format of fantasy sports as legal.</li></ul>Indian gaming unicorn Dream11 has got another big boost – from Bombay High Court no less. The <a href="https://www.livelaw.in/news-updates/dream-11-bombay-hc-dismisses-pil-fantasy-league-145760">High Court</a> dismissed a PIL filed by an advocate and said that Dream11 is a game of skill and not of chance. The PIL had claimed that online fantasy league game encourages gambling. This comes after the Punjab and Haryana High Court too declared the Dream11 format of fantasy sports as legal. The order said that the game requires considerable skill and judgment. This order was further ratified by the Supreme Court. The Indian fantasy gaming industry is projected to be a ₹118.8 billion market by 2023. While cricket holds the majority of the market share, other games are picking up too. Dream11 has had a great run this year – from turning a unicorn with a billion Dollar valuation, in April 2019. Its users also swelled to 67 million after IPL in 2019, and was also the official partners for the league. With the ongoing World Cup, Dream11 aims to gain even more. “We expect to have 90 million users by the end of the World Cup and 100 million by the end of 2019,” Bhavit Sheth, COO, Dream11 had told Business Insider in an interview earlier. Sheth and Harsh Jain had co-founded the startup, 11 years ago. See Also: <a href="https://www.businessinsider.in/icc-cricket-world-cup-2019-dream11s-userbase-can-hit-90-million/articleshow/69580087.cms">As England vs South Africa game kicks off, the World Cup is fuelling Dream11's dream run in 2019</a> <a href="https://www.businessinsider.in/kapil-dev-becomes-brand-advisor-for-apne11/articleshow/69766260.cms">This 1983 cricket World Cup star just turned brand advisor for India’s latest fantasy gaming startup</a> <a href="https://www.businessinsider.in/mobile-premier-league-raises-series-a-funding-of-35-5-million-from-sequoia-india-times-internet-and-goventures/articleshow/69017909.cms">This 7-month old startup has $35.5 million funding from Sequoia and Virat Kohli as its brand ambassador</a>

Two Indian courts have now ruled that online fantasy leagues are legal and a game of skill

<ul><li>Newly launched startup <keyword id="7750611" type="UNKNOWN" weightage="20" keywordseo="apne11">Apne11</keyword> has roped in <keyword id="1229" type="PERSON" weightage="20" keywordseo="Kapil-Dev">Kapil Dev</keyword> to be its brand advisor. </li><li>The Indian fantasy gaming market is a hot one right now with the ICC Cricket World Cup going on.</li><li>Startups like <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> and Mobile Premier League have already become established names in the sector.</li></ul>As the fantasy gaming industry in India grows along with the World Cup fever, more and more startups are entering the industry. A newly launched startup Apne11 has roped in former Indian skipper Kapil Dev to be its ‘brand advisor’. “I am thrilled to be associated with Apne11 as it will present an open opportunity for millions to compete against one another and have the chance to connect with sports on an even deeper level than before,” said Dev. Apne11 follows the same mantra as most fantasy gaming startups – users get to choose their own team on the platform from amongst the players on the actual field and be awarded points in accordance with the performance of the selected team combination. Growing market The Indian fantasy gaming market is projected to touch $5 billion in the next two years, according to Roland Landers, CEO, All India Gaming Federation. However, this sector already has the presence of the likes of Dream11, which has over 60 million users and is also associated with major cricketing events like the Indian Premier League and the ICC World Cup along with having <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> as its brand ambassador. Dream11 also became India’s first gaming unicorn in April 2019. Another player in the same field is Mobile Premier League which got 20 million users within seven months of its launch along with a funding of $35.5 million from Sequoia India. MPL has current Indian skipper <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> as its brand ambassador. See Also: <a href="https://www.businessinsider.in/icc-cricket-world-cup-2019-star-network-and-hotstar-viewership/articleshow/69719956.cms">ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak</a> <a href="https://www.businessinsider.in/icc-cricket-world-cup-2019-dream11s-userbase-can-hit-90-million/articleshow/69580087.cms">As England vs South Africa game kicks off, the World Cup is fuelling Dream11's dream run in 2019</a> <a href="https://www.businessinsider.in/mobile-premier-league-raises-series-a-funding-of-35-5-million-from-sequoia-india-times-internet-and-goventures/articleshow/69017909.cms">This 7-month old startup has $35.5 million funding from Sequoia and Virat Kohli as its brand ambassador</a>

This 1983 cricket World Cup star just turned brand advisor for India’s latest fantasy gaming startup

<ul><li>Dream11 founder Harsh Jain shared his plight with finding investors in the first few years of his startup that is now a unicorn.</li><li>At the TiE Global Summit 2019, Jain said that the first 150 investors refused to invest in Dream11 but he learnt a lot from those rejections.</li><li>It raised $110 million from Tencent. It turned unicorn (startup with a valuation of over $1 billion) in November 2019 </li><li>Its popularity skyrocketed after IPL and ICC signed them as the official partner.</li></ul>In 2009, Harsh Jain and Bhavit Sheth were living a fantasy. Those were times when iPhones were just becoming popular and smartphones are not all-pervading like they are –right now. Even for those who owned such phones, 2G powered data did not come cheap. Yet, the Founders of Dream11 were trying to raise money for a fantasy cricket game shaped after EPL, after IPL was launched a year back. “We had 150 people say ‘No’ before we got to our first funding. Perseverance is what it takes. Every single no came with a why, it taught me something about our business and how to grow,” Jain said at the TiE Global Summit (TGS). In a session chaired by Business Insider at the Summit — an annual event which showcased India's vibrant startup ecosystem — Jain shared the journey of his startup that introduced '<keyword id="6370198" type="UNKNOWN" weightage="20" keywordseo="fantasy-gaming">fantasy gaming</keyword>' as a business to India. The Indus Entrepreneurs (TiE) is a global not-for-profit organisation founded in 1992 by a bunch of Silicon Valley entrepreneurs who had roots in the subcontinent. TiE helps startups with mentoring, networking, education, funding, and incubation. Dream11 founder Harsh Jain was a headliner at this year's edition of the TGS. The Dream journey Within nine years, Dream11 raised $110 million from Tencent. It turned unicorn (startup with a valuation of over $1 billion) in November 2019 after a secondary investment from Steadview Capital, an Asia-focused alternative asset manager. Its popularity skyrocketed first after IPL and ICC both signed them on as the official partner. It now has 75 million users on its platform and has a robust model to go with - as it earns 15-20% of a gamer’s winnings. Jain believes that there is a lot of potential ahead for fantasy gaming. “India is a large market to address where 700 million people expected to use sports online in India in the next few years,” he said. Other than providing a platform for gaming, Jain believes that their offering provides with something more--- a way to overcome tediousness. “Indians are bored that's why they keep looking at their phones. Suddenly because of Jio everyone has data and access, we need to engage them and provide entertainment. The reason why Dream11 is popular because we give that on something they love – sports,” he said. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/dream11-will-sell-sports-merchandise-and-game-tickets-on-fancode/articleshow/72066243.cms" data-type="tilCustomLink" target="_blank">Dream11-backed Fancode will sell sports merchandise and game tickets</a>

‘I heard 150 noes before first funding’- reveals one of India's newest unicorns Dream11

<ul><li><keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> founders tell Business Insider that they expect a huge spike in users this year </li><li>Two big sporting events-- the IPL and the cricket world cup-- in 2019 may drive boost user interest in the country’s biggest fantasy gaming site. </li><li>The business prospects got a big fillip after the country’s cricket regulator, BCCI, declared Dream11 as the official partner for the upcoming cricket league. </li><li>Reports suggest Steadview Capital may invest another $100 million in the company this year to make it India’s first gaming unicorn. </li></ul>Bhavit Sheth and Harsh Jain used to spend a lot of their time playing fantasy games for the English Premier League. And when the Indian Premier League began in 2008, the two 22-year olds realised that it was time to turn their obsession into a business – and the fantasy gaming site Dream11 was born. Today, 11 years later, the Board of Control for Cricket in India has declared Dream11 as the official partner for fantasy games during the upcoming season of the IPL, and arguably the country’s biggest sports icon right now, Mahendra Singh Dhoni, is their brand ambassador. Now, the founders are gunning for the coveted tag of a unicorn – a company that is worth at least a billion dollars. With the IPL and the cricket World Cup lined-up over the next three months, 2018 may be a big year for Dream11. “We expect to have 90 million users by the end of the World Cup and 100 million by the end of 2019.” Sheth told Business Insider. The Indian fantasy gaming industry is projected to be a ₹118.8 billion market by 2023. While cricket holds the majority of the market share, other games too are picking up. At Dream11, 85% of their users play fantasy cricket while other sports like Kabaddi, basketball and hockey are picking up. The startup last raised $100 million in a Series D round at a valuation of a reported $750 million. Its investors include Tencent, Kalaari Capital and private equity firm Multiples Alternate Asset Management. In <a href="https://www.vccircle.com/steadview-capital-may-make-dream11-india-s-first-gaming-unicorn/">March 2019</a>, there have been reports about Steadview Capital looking at infusing $100 million into the startup taking its valuation to over $1.3 billion and making it India’s first gaming unicorn. Dream11 has 52 million users who compete with each other on the site. The users assemble players from different teams to create a virtual line-up of their own, alongside an actual match. Based on the performance of their chosen players on the field, the virtual gamers are ranked on the virtual leaderboards. “We started off as a free-to-play site, trying to get revenue through ads. Three years into the business, we saw that with a niche product like ours which doesn’t have millions of page views, ads were just hampering the user experience on our app,” said Sheth. So, they changed the format. They allowed users to select their players not for the entire season at one go but only for daily matches. But they still hadn’t solved the question - how do they make money? That’s when they came up with the idea to ask users to pay and then they would pool in the money and award the winner. “But we weren’t sure if it was legally allowed in India. After consulting with many lawyers and one-and-a-half years of research, we knew that since this was a game of skill, there were no legal issues,” said Sheth. The Punjab and Haryana high court declared the Dream11 format of fantasy sports as legal and one that requires considerable skill and judgment. This judgement was further ratified by the Supreme Court When in 2014, Dream11 raised its first round of funding they still had just 300,000 users. But thanks to the popularity of IPL, today they stand at 52 million users. In fact, after signing former Indian cricket team captain MS Dhoni as their brand ambassador, just during the 2018 IPL their user base went from 20 million to 40 million. Their initial 10 million users were dominated by Tier 1 cities but now 50% of their traffic comes from Tier 2,3 and 4 cities. “As 22-year-olds we started this business, engineers who didn't know anything about business. We didn't even in our wildest imagination think that we will have over 52 million users in such short time, with only a team of over 200 managing them and be at this scale,” said Sheth. See Also: <a href="https://www.businessinsider.in/gaming-startup-dream11-strikes-gold-as-the-official-partner-of-ipl/articleshow/68426121.cms">Gaming startup Dream11 strikes gold as the official partner of IPL</a> <a href="https://www.businessinsider.in/mobile-premier-league-signs-virat-kohli-as-brand-ambassador/articleshow/68266803.cms">It’s Virat Kohli Vs MS Dhoni in the Indian e-gaming space</a>

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Dream11, lists out five questions startups should ask themselves before they go global

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Dream11, an Indian gaming and sports startup is redefining the human resource function

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This Indian startup offers as much as 270% hike in salary for a job well done

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Dream11, lists out five questions startups should ask themselves before they go global

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Dream11 becomes India’s first gaming unicorn

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MS Dhoni seems to be the favourite celeb for Indian startups

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As England vs South Africa game kicks off, the World Cup is fuelling Dream11's dream run in 2019

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Gaming startup Dream11 strikes gold as the official partner of IPL

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Two Indian courts have now ruled that online fantasy leagues are legal and a game of skill

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This 1983 cricket World Cup star just turned brand advisor for India’s latest fantasy gaming startup

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‘I heard 150 noes before first funding’- reveals one of India's newest unicorns Dream11

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2019 may be the biggest year for this 11-year old Indian gaming startup

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