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2 mins read
Star Sports has sold out 75% of its inventory for Dream11 IPL 2020
Dream11 IPL 2020 is scheduled to start on September 19
1 min read
This fantasy sports platform is launching an athleisure collection in partnership with Puma
The athleisure market in India is growing at a rate of 20-25% annually
2 mins read
Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL
Disney+ Hotstar has onboarded key sponsors and the list is full of new-age brands.
1 min read
IPL shatters its previous viewership records on its opening match as 200 million people tune in to watch Dream11 IPL 2020
The opening match between Chennai Super King and Mumbai Indians sets a new record.
2 mins read
Star Sports’ first campaign for Dream11 IPL 2020 talks about how the love of cricket unites India
The TVC puts a spotlight on the stories of hope and instances of people helping each other.
5 mins read
IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association
CRED shares its marketing strategies for Dream11 IPL 2020
4 mins read
IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition
Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited tells us about Vi'…
1 min read
Vivo India is back as title sponsor for Indian Premier League 2021
IPL 2020 sponsorship crossed the ₹500 crore mark last season
1 min read
Gaming startup Dream11 strikes gold as the official partner of IPL
The Indian Premier League is just around the corner and Indian gaming startup Dream11 has hit the b…
1 min read
As England vs South Africa game kicks off, the World Cup is fuelling Dream11's dream run in 2019
Besides MS Dhoni, who is Dream11’s brand ambassador, 9 new cricketers have been signed up by the st…
1 min read
The Indian Premier League has the final laugh no matter what cricket purists say
A whole host of brands like Dream11 and Swiggy are raking in the moolah even as traditional cricke…
8 mins read
Has working remotely led to a dearth of good IPL ads this year?
Experts tell us the reason behind the plunge in quality IPL ads this year so far
1 min read
It is a six! Dream11 IPL 2020 week 1 surpasses all its previous viewership records
IPL fans are increasing every year.
1 min read
IPL's opening match clocks 10 billion minutes viewership on Star India Network
The response is bigger than opening matches of all other IPL editions held previously other than Dr…
5 mins read
IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
How upGrad is using Dream11 IPL 2020 to spread awareness about its offerings
1 min read
Dream11 backed Fancode will sell sports merchandise and game tickets
A merchandising feature will soon be available on the multi-sports aggregator platform Fancode, …
2 mins read
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India