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3 mins read
IPL 2023 to drive fantasy sports companies to ₹2,900-3,100 crore revenue, fueled by Tier-2 cities and exciting prizes
Fantasy sports companies like Dream11, My11Circle, MPL are set to receive a huge boost due to the o…
2 mins read
IPL team sponsorship crosses ₹500 crore mark this year: GroupM’s ESP Properties
IPL continues to carve a niche for itself in India while also keeping its fans engaged
1 min read
Vivo India is back as title sponsor for Indian Premier League 2021
IPL 2020 sponsorship crossed the ₹500 crore mark last season
5 mins read
IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association
CRED shares its marketing strategies for Dream11 IPL 2020
8 mins read
Royal Challengers Bangalore to pay tribute to COVID Heroes during Dream11 IPL
season RCB players would be paying tribute to all the COVID Heroes and sharing some of the inspirat…
2 mins read
‘I heard 150 noes before first funding’- reveals one of India's newest unicorns Dream11
In 2009, Harsh Jain and Bhavit Sheth were living a fantasy. Those were times when iPhones were just…
2 mins read
EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament
India’s homegrown news app Dailyhunt has confirmed that it has signed on as an associate sponsor wi…
3 mins read
Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
ESP Properties- the entertainment and sports division of GroupM India today released the 2020 repor…
15 mins read
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
2 mins read
Tata group to replace Vivo as IPL title sponsors from this year
The money associated with the deal is yet to be known and a Tata spokesperson, while confirmin…
PTI
1 min read
An IIT Madras exam paper asked students if ‘Dhoni should go for batting or fielding if he wins the toss’
Listing the pre-assumed weather conditions, the question asked to calculate if the water dropl…
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
2 mins read
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
5 mins read
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
IPL 2020 sponsorship crossed the ₹500 crore mark last season