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YouTube's beauty gurus, ranked from most to least popular
YouTube's biggest beauty gurus have been in and out of drama for years.Stefanie Keenan / Getty Imag…
Lindsay Dodgson
How YouTube's beauty community fell apart with an explosive feud called 'Dramageddon'
CAPTION HERERosdiana Ciaravolo/Getty Images; Presley Ann/Getty Images for Lancôme x Vogue; Emma Mc…
Lindsay Dodgson
James Charles has become the most disliked beauty YouTuber, overtaking Jeffree Star, according to Insider data
James Charles was the least popular beauty influencer in an Insider poll, with a net favorability r…
Lindsay Dodgson
How Shane Dawson went from 'King of YouTube' to the biggest fall from grace the platform has ever seen
Shane Dawson went from being worshipped by millions to vilified by the entire YouTube community in …
Lindsay Dodgson
Charts show how James Charles rose above Jeffree Star and defied cancelation
James Charles had one of the biggest subscriber losses in YouTube history in 2019, but is now one o…
Madison Hall,Kat Tenbarge
Leaked Jeffree Star messages show he deleted more than 400 crude tweets as he accused rival YouTuber James Charles of sexual misconduct
Jeffree Star offered a fan free tickets in exchange for finding more than 400 of Star's old, crude …
Kat Tenbarge
Emma Chamberlain says she and James Charles have become friends again over a year after the 'Sister Squad' unfollowed each other
After Chamberlain and the Dolan twins unfollowed James Charles during "Dramageddon 2.0," two member…
Kat Tenbarge
Tati Westbrook apologized for not believing Jackie Aina's warnings about Jeffree Star: 'I should have not been blind'
Tati Westbrook apologized to Jackie Aina in her new YouTube video, acknowledging that she was "blin…
Rachel E. Greenspan
Shane Dawson joked that his career is over, sparking backlash from those who don't want to see his comeback
Shane Dawson said his career was "over" and joked that he just "buys weird toys" now in a vlog uplo…
Lindsay Dodgson
Jeffree Star announced that he's launching a skincare line in 2021 despite being dropped by Morphe
The announcement follows a tumultuous month for Star, who recently lost his partnership with Morphe…
Margot Harris
Everything Jeffree Star didn't address in his 10-minute 'apology' video
Jeffree Star dropped a video on Saturday where he apologized for getting "swept up" in drama, but h…
Lindsay Dodgson
Tati Westbrook claims Shane Dawson offered to edit her 2019 video that set off a YouTube beauty war
Westbrook said Dawson offered to help her title the now-infamous video and design its thumbnail ima…
Hanna Lustig
Tati Westbrook claimed that YouTube asked her to private her video slamming James Charles because it was a 'bad look'
In an explosive video, beauty YouTuber Tati Westbrook claimed that YouTube asked her to private the…
Palmer Haasch
Shane Dawson streamed his live reaction to Tati Westbrook's video where she claimed he and Jeffree Star manipulated her into starting the 2019 beauty guru war
Shane Dawson streamed for about a minute while watching Tati Westbrook's video, calling her manipul…
Lindsay Dodgson
Tati Westbrook releases new video claiming that Shane Dawson and Jeffree Star 'manipulated' her into starting the 2019 beauty-guru war
The beauty YouTuber Tati Westbrook released a highly anticipated video in which she said other YouT…
Kat Tenbarge
One of Shane Dawson's closest friends unfollowed Jeffree Star on Instagram after the Conspiracy Palette creator criticized his business partner
After Shane Dawson criticized Jeffree Star (while acknowledging he's 'family'), his soon-to-be sist…
Kat Tenbarge
Jeffree Star reignites drama with James Charles, claiming he has a recording from 'a victim' of the beauty influencer on his phone
On Keemstar's 'Mom's Basement' podcast, Star also said Charles thinks he and Shane Dawson 'tried to…
Kat Tenbarge
MrBeast has broken the curse of influencer success
Many content creators have suffered from exponential growth followed by a dramatic nosedive. But Mr…
Lindsay Dodgson
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
Tati Westbrook said she 'stopped communication' with beauty YouTubers over the past year
Tati Westbrook returned to YouTube a year after the events of "Karmageddon" involving Shane Dawson,…