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2 mins read
Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
5 Real Girls, 5 Real Stories of ‘the Marriage Beauty Test’
6 mins read
Our differentiated approach to advertising has nudged consumers to challenge the status quo and question claims around standard beauty practices: Shashi Ranjan, Sebamed
Sebamed has grown its marketing budget by 3X over the last 3 years and aims to grow 10X in the next…
2 mins read
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and HUL escalates
6 mins read
HUL to eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising
Positive Beauty will also accelerate our science and technology programmes and innovation partnersh…
1 min read
Marquee soap brands like Dove, Pears, and Lifebuoy are getting cheaper as India’s largest FMCG company lathers up with price cuts and increased ads
Hindustan Unilever, one of India’s biggest FMCG company, is looking to cut prices of Dove and Pears…
8 mins read
Best anti-dandruff shampoo to buy in India
Dealing with dandruff can be a frustrating experience. Itchy scalp, visible flakes, and hair fall a…
2 mins read
India’s largest FMCG company is seeking some life-saving help from start-ups
The India's largest consumer goods maker can gain from new technologies that will help the company …
9 mins read
Best baby lotions in India
Baby’s skin is soft and tender, hence following a proper skincare routine is essential. A baby loti…
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8 mins read
Best Body Butter for skin care in India
We look for a body butter that not only provides softness but also keeps it nourished, moisturized…
4 mins read
7 Things You Need To Know About Social Media Strategy For Better Brand Engagement
Sound SEO/SEM knowledge Your online reputation is as sacrosanct as your brand image. Any erroneous …
Kamlesh Dixit
5 mins read
Best body wash for men and women in India
When curating a list of the top picks from Amazon, we consider the benefits of each body wash. We …
7 mins read
Best Baby shampoo for kids in India
When curating a list of shampoos for babies, we look for the properties to ensure safe usage. We…
11 mins read
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
2 mins read
