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2 mins read
Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
Sebamed gets a go-ahead from Bombay HC on its ad mentioning Dove as there was ‘evidence-based’ comp…
2 mins read
Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
5 Real Girls, 5 Real Stories of ‘the Marriage Beauty Test’
6 mins read
HUL to eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising
Positive Beauty will also accelerate our science and technology programmes and innovation partnersh…
2 mins read
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and HUL escalates
8 mins read
Was Sebamed’s competitive strategy strong enough to leave a long-lasting mark on the consumer’s mind?
How can HUL undo the damage caused by Sebamed’s advertising campaign?
6 mins read
Our differentiated approach to advertising has nudged consumers to challenge the status quo and question claims around standard beauty practices: Shashi Ranjan, Sebamed
Sebamed has grown its marketing budget by 3X over the last 3 years and aims to grow 10X in the next…
1 min read
Jaime Camil says 'Schmigadoon!' will 'catapult' 'SNL' alum Cecily Strong into acting stardom
Strong and Camil both star in "Schmigadoon!" AppleTV+'s latest musical-comedy series that parodies …
Ayomikun Adekaiyero
1 min read
Marquee soap brands like Dove, Pears, and Lifebuoy are getting cheaper as India’s largest FMCG company lathers up with price cuts and increased ads
Hindustan Unilever, one of India’s biggest FMCG company, is looking to cut prices of Dove and Pears…
3 mins read
2 reasons Americans just dove into credit card debt faster than they have in 22 years
In the last three months of 2021, Americans swiped $52 billion in credit card debt, the fastest sin…
Jason Lalljee
2 mins read
Photos captured the moment a coach dove to the bottom of a pool to rescue a swimmer who fainted at the World Aquatics Championships
After seeing Anita Alvarez sink to the bottom of the pool, "I had to jump in because the lifeguards…
Waiyee Yip
11 mins read
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
1 min read
Dove blasts Trump administration in new ad
The hashtag is a reference to the term coined by Trump senior adviser Kellyanne Conway to desc…
Hayley Peterson
4 mins read
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
3 mins read
Dove is facing boycotts for an ad many people say is racist - and it's happened before
In 2011, the brand apologized for an ad for Dove VisibleCare body wash, which seemed to show a…
Kate Taylor
2 mins read
International Women’s Day: Campaigns that garnered the most engagement this year
Here are some of the most talked-about ads this International Women’s Day, as per Entropik Tech’s l…
10 mins read
International Women's Day: campaigns that stood out
A few campaigns reminded us that we are slowly taking small steps towards inclusivity every year
1 min read
HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
Sebamed-HUL soap opera continues as the company blames HUL for going to the court without a prior n…
1 min read
Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
The HUL-Sebamed soap opera comes to a halt for now as Bombay High court restrains the latter’s comm…
7 mins read
Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?
The only thing that has changed this time is that they got rid of the shade card.
4 mins read
7 Things You Need To Know About Social Media Strategy For Better Brand Engagement
Sound SEO/SEM knowledge Your online reputation is as sacrosanct as your brand image. Any erroneous …