You Searched For "doubleverify" and got 20 results
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1 min read
Meet the 18 digital ad firms like LiveRamp and Beeswax that are tackling advertising's biggest challenges in 2020
They include companies like DoubleVerify and The Trade Desk that are working on issues like context…
Lauren Johnson
3 mins read
DoubleVerify is the latest to give marketers a way to ensure brand safety in apps, but the industry still has its work cut out for it
The trade body Interactive Advertising Bureau is leading some of these efforts, including an open-s…
Tanya Dua
2 mins read
Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets
Twitter has "adjacency controls" promoted by Elon Musk that help companies keep ads clear of certai…
Chris Kaye
2 mins read
Another exec bites the dust on Twitter's safety team as the head of brand safety reportedly departs
A.J. Brown, who was in charge of brand safety, had to handle an advertiser exodus on the platform s…
Madeline Berg
5 mins read
Instagram's crisis highlights the bigger issues the entire ad industry is facing
A report detailing issues with Instagram's Reels is demonstrative of the challenges the ad industry…
Dan DeFrancesco
2 mins read
The two biggest adtech companies that help advertisers defund news are hiring to keep up with demand
"This is a unique and difficult time for marketers, and if coronavirus becomes the new normal, avoi…
Lauren Johnson
4 mins read
Netflix has launched its ad-supported tier here's everything we know about how the streaming giant is pitching advertisers
Netflix plans to offer an ad-supported tier this year and is pitching advertisers the chance to run…
Lauren Johnson
4 mins read
A group of adtech companies is working hard to defund news about the coronavirus pandemic and it could be costing major publishers millions of dollars
In 2018, the private-equity firm Vista Equity bought a majority stake in Integral Ad Science. Axios…
Lucia Moses
4 mins read
Mobile ad fraud continues to surge as scammers get smarter - with in-app fraud increasing by as much as 800% this year
The most concerted effort comes from the industry consortium IAB Tech Lab, which recently rolled ou…
Tanya Dua
2 mins read
Texas' antitrust fight against Google
Insider's top advertising and media stories for April 22.
Lauren Johnson
2 mins read
Warner Bros. movies are coming to HBO Max
Business Insider's top advertising and media stories for December 4.
Lauren Johnson
2 mins read
These adtech companies could be next to IPO
Business Insider's top advertising and media stories for January 4.
Lauren Johnson
4 mins read
Ad-tech companies are racing to keep up with OTT's growing fraud and brand-safety issues - but it'll be slow to catch on without industry standards
The goal of the pilot program was to verify that Verizon's OTT ads played until completion in fraud…
Lauren Johnson
2 mins read
Walmart's advertising business is rattling agencies
Business Insider's top advertising and media stories for October 30.
Lauren Johnson
4 mins read
How technology is changing the face of the advertising business
The crackdown on ad tracking and changing consumer habits are upending how advertisers market and t…
Business Insider
5 mins read
YouTube quietly stopped paying the bill for brand safety, and a battle with agencies could be escalating
Around the time YouTube notified agencies of the reimbursement change, two ad-tech companies, Integ…
Lauren Johnson
2 mins read
What you need to know in advertising today
Streaming-news service Cheddar is making its content available on Magic Leap augmented reality devi…
Lauren Johnson
3 mins read
Free Streaming Site Sues Ad Verification Service For Allegedly Cutting Off Millions In Revenue, Calls Them 'D-Bags'
"Further, it is irresponsible to suggest that a third party verification service such as ours is di…
Lara O'Reilly
6 mins read
YouTube creators share the inside details of Google Preferred, the secretive program that helps influencers make a lot more money
But for a program designed to compete with traditional TV advertising, YouTube is highly secretive …
Dan Whateley
3 mins read
The nation's top ad agencies are calling on advertisers to support news outlets as publishers struggle to monetize their coronavirus content
"They say, no blacklists. That's not realistic for agencies. I appreciate what David Cohen and Jaso…