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You Searched For "dos and donts of nostalgia marketing" and got 18 results


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6 mins read

Why are Indian brands transporting consumers to older times with their campaigns?

As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…

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3 mins read

I was born in 1996, but I don't feel like a millennial. I'm stuck between generations.

I don't know what dating without apps is like, but I also remember cassette players. I sometimes fe…

Courtney Bublé   


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2 mins read

Gen Z is making corded headphones cool again because they don't want to look like finance bros

Many of Gen Z's fashion choices function as rejections of the trends that came before them. Wired h…

Hillary Hoffower   


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6 mins read

Gen Z brought the '90s back because it feels impossible to grow up in today's economy

There's comfort and connection to be found in the nostalgia ruling pop culture right now. It's all …

Hillary Hoffower   


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3 mins read

Adam Sandler is Gen Z's favorite celebrity, thanks to Netflix and nostalgia

A new survey shows teens love Adam Sandler. His groundbreaking Netflix deal - which was renewed aga…

Juliana Kaplan   


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3 mins read

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌

‌CoronaVirus‌ ‌is‌ ‌ ‌rapidly‌ ‌accelerating‌ ‌long-term‌ ‌underlying‌ ‌industry‌ ‌trends

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7 mins read

Bryan Cranston and Aaron Paul poured their own money into their mezcal brand. Now, it's poised to dominate the celebrity liquor market.

Former "Breaking Bad" costars Bryan Cranston and Aaron Paul spoke to Business Insider about their a…

Jason Guerrasio   


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3 mins read

Struggling sneaker brand Vans is trying to lure millennials away from Nike and other brands with nostalgia, high heat collabs, and better arch support

Vans is marketing improvements it says it made to its footwear, such as better cushioning and weath…

Danni Santana   


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4 mins read

Gen Zers are worried they're getting old and out of touch after realizing they don't understand Gen Alpha's memes

Gen Alpha seems to be starting to develop its own memes, most famously "Skibidi Toilet," which is l…

Aimee Pearcy   


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4 mins read

I started a blog and grew it into a $14 million business. Here's how I did it through affiliate marketing and social media.

Olivia Amitrano grew up with health problems that she solved with traditional medicine. Through her…

Elle Hardy   


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6 mins read

The infant mortality of startups-Why startups fail

Over US$ 125 billion private equity was invested in the Startup world in 2015. This amount does not…

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5 mins read

'Jurassic World: Dominion' has a silly plot, but its dedication to nostalgia delivers a fun dinosaur romp that's better than the last film

"Dominion" leans heavy on nostalgia in a sequel that doesn't necessarily deliver the follow-up fans…

Kirsten Acuna   


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6 mins read

Pokémon card influencers explain how scalpers, nostalgia, and YouTube have boosted the value of the collectables to hundreds-of-thousands of dollars

Pokémon card prices are on the rise and scalpers are becoming an increasing issue. Target recently …

Steven Asarch   


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3 mins read

I went to Arizona to attend Super Bowl Week but left before the big game. Here's why I don't regret watching from home.

Football's made-for-TV quality and the commercials were some of the reasons why watching the Super …

Sarah Kwak   


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4 mins read

Here are dos and don’ts for NRIs who apply for home loans

While the guidelines to apply for NRI home loans are same as those for resident Indians, certain te…

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7 mins read

ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not

ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…

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4 mins read

'The end of an era, the death of a dream': Coca-Cola is killing cult-classic soda Tab, sending waves of shock and nostalgia across America

The news sent off a wave of shock among Tab lovers, from children of the '70s with fond memories to…

Kate Taylor   


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3 mins read

Wealthy teens are ruining thrifting for the rest of Gen Z

Thrifting is booming thanks to Gen Zers searching for sustainable, Y2K clothes. But wealthy Gen Zer…

Hillary Hoffower