<p><em>Hi, this is Amanda Perelli and welcome back to Insider <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">Influencers</keyword>, our weekly rundown on the business of influencers, creators, and social-media platforms. <a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a></em></p><p><strong>In this week's edition:</strong></p><ul><li><p>13 brands have <a href="https://www.businessinsider.com/brands-no-longer-working-with-youtube-star-david-dobrik-list-2021-3">stopped working with YouTube star David Dobrik</a></p></li><li><p>Influencers start to <a href="https://www.businessinsider.com/influencers-are-making-money-from-clubhouse-brand-sponsorships-rates-2021-3">make money from Clubhouse's boom </a></p></li><li><p>How ESPN quadrupled its <a href="https://www.businessinsider.com/espn-vp-social-media-explains-the-companys-tiktok-strategy-2021-3">TikTok follower count in the past year</a></p></li><li><p><keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> Shorts launches in the US - <a href="https://www.businessinsider.com/youtube-shorts-us-launch-how-it-works-monetization-features-2021-3">here's how it works</a></p></li><li><p>And more including the <a href="https://www.businessinsider.com/top-21-digital-news-media-accounts-tiktok-ranked-2021-3">top digital news media accounts on TikTok</a> and <a href="https://www.businessinsider.com/fbe-fine-bros-reactors-allege-sexism-allegations-2021-3">female former employees say they faced sexism at Fine Brothers Entertainment.</a></p></li></ul><h2><a href="https://www.businessinsider.com/brands-no-longer-working-with-youtube-star-david-dobrik-list-2021-3">YouTube star David Dobrik has been dropped by brands like Chipotle, EA Sports, and Dollar Shave Club</a></h2><p>Some brands that have worked with the YouTube star David Dobrik are cutting ties in the wake of an Insider investigation into a former member of his Vlog Squad creator group.</p><p>Brands like EA, Dollar Shave Club, and HelloFresh confirmed they were no longer working with Dobrik.</p><p>Kat Tenbarge, Lindsay Dodgson, Sydney Bradley, and I reported that these confirmations follow <a href="https://www.businessinsider.com/vlog-squad-durte-dom-rape-allegation-david-dobrik-zeglaitis-video-2021-3">Insider's investigation into a rape allegation against a former member of Dobrik's YouTube Vlog Squad</a>.</p><p>13 brands confirmed to Insider they were no longer working with Dobrik.</p><p>Here were a few examples:</p><ul><li><p>HelloFresh: "We can confirm that we are no longer working with David Dobrik or any member of the Vlog Squad and do not have any plans to work with them again in the future. "</p></li><li><p>Chipotle: "We take the allegations related to David Dobrik and the Vlog Squad very seriously, and we do not have any future initiatives planned together."</p></li><li><p>Honey: Honey said it was "no longer working with him."</p></li></ul><p>Brand partnerships have become many top creators' main source of income, and losing deals could have a strong effect on Dobrik's overall influencer business, which encompasses platforms like YouTube, <keyword id="819905" type="COMPANY" weightage="60" keywordseo="Instagram">Instagram</keyword> (14 million followers), and <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> (26 million fans).</p><p><a href="https://www.businessinsider.com/brands-no-longer-working-with-youtube-star-david-dobrik-list-2021-3">Check out the full list of brands, here.</a></p><p><em>Have a tip on David Dobrik or his Vlog Squad? Email Kat Tenbarge at ktenbarge@insider.com.</em></p><h2><a href="https://www.businessinsider.com/influencers-are-making-money-from-clubhouse-brand-sponsorships-rates-2021-3">Influencers are starting to make money from Clubhouse's boom through sponsored rooms, event planning, and tips</a></h2><div type="image" title="Lissette Calveiro" height="320" width="427" msid="81690563" hostid="261"></div><p>Clubhouse is stirring up interest in the influencer-marketing industry and now has over 2 million users.</p><p>Influencers are swiftly finding ways to make money using the audio-only app. So far, influencers said they have primarily made money on Clubhouse through sponsored rooms, event planning, and tips through third-party services like <a href="https://www.businessinsider.com/how-does-cash-app-work">Cash App</a>.</p><p>Sydney Bradley spoke with creators about early sponsorships and how much money they were charging: </p><ul><li><p>Instagram "micro" influencer Lissette Calveiro said her starting rate for a sponsored Clubhouse room was $1,000. </p></li><li><p>Calveiro has about 56,000 Instagram followers and about 4,000 Clubhouse followers.</p></li><li><p>That rate typically includes a 60-minute Clubhouse room on a relevant topic, up to five panelists, and at least four mentions of the brand (as well as in the title).</p></li></ul><p><a href="https://www.businessinsider.com/influencers-are-making-money-from-clubhouse-brand-sponsorships-rates-2021-3">Read more about influencers making money on Clubhouse, here.</a></p><h2><a href="https://www.businessinsider.com/youtube-shorts-us-launch-how-it-works-monetization-features-2021-3">The product lead for YouTube's new TikTok rival, Shorts, breaks down how it works and its long-term roadmap</a></h2><p>YouTube has begun to release its TikTok competitor, Shorts, to users in the US.</p><p>The app is rolling out a set of features that let users create and share short-form videos.</p><p>I spoke with the product lead for YouTube's Shorts on how it works: </p><ul><li><p>The US rollout includes new creation tools that are designed to let users film and share vertical videos that are under 15 seconds long. </p></li><li><p>Users can find Shorts on the homepage within a carousel ("shelf") of short videos, under long-form videos, and in the subscriptions tab if they subscribe to a particular creator. </p></li><li><p>YouTube plans to continue to improve the feature so that it can be a place where creators can make money, reach new audiences, and build sustainable businesses.</p></li></ul><p>"I think it's important for us to build this with creators and with viewers and even more music-industry partners," the product lead said. "We're just getting started."</p><p><a href="https://www.businessinsider.com/youtube-shorts-us-launch-how-it-works-monetization-features-2021-3">Read more about YouTube Shorts, here.</a></p><h1><a href="https://www.businessinsider.com/espn-vp-social-media-explains-the-companys-tiktok-strategy-2021-3">How ESPN quadrupled its TikTok follower count in the past year by diving into metrics and monitoring trends</a></h1><div type="image" title="Kaitee Daley of ESPN" height="1196" width="1595" msid="81690566" hostid="261"></div><p>ESPN was No. 2 among brands that added the most TikTok followers in the past year (behind only Netflix).</p><p>Dan Whateley spoke with ESPN's VP of social <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media">media</keyword> Kaitee Daley and on-air talent Omar Raja who broke down its TikTok strategy.</p><p>The social team monitors trends, studies metrics, and compares video performance to other platforms:</p><ul><li><p>ESPN now has around 14 million followers on its main account and over 1 million fans on its Spanish-language account, ESPN Deportes.</p></li><li><p>The company pays close attention to what everyday users are doing on the app, and knows that participating in day-to-day trends is a key to building an audience.</p></li><li><p>Most of its videos feature game highlights (such as dunks), behind-the-scenes posts from on-air talent such as Omar Raja, or funny - or athletically impressive- user-generated videos. </p></li></ul><p><a href="https://www.businessinsider.com/espn-vp-social-media-explains-the-companys-tiktok-strategy-2021-3">Read more about ESPN's TikTok strategy here.</a></p><h2>More creator industry coverage from Insider:<a href="https://www.businessinsider.com/snapchat-creators-who-have-made-over-1-million-from-spotlight-2021-1"></a></h2><ul><li><p><a href="https://www.businessinsider.com/top-21-digital-news-media-accounts-tiktok-ranked-2021-3">The 21 news-media brands that gained the most TikTok followers in the last year, including Bustle, Complex, and NowThis</a> (Molly Innes)</p></li><li><p><a href="https://www.businessinsider.com/dollar-shave-club-seeking-buyer-mel-magazine-2021-3">Dollar Shave Club has laid off all its staff at men's lifestyle site, MEL, and is looking for a rescue buyer</a> (Steven Perlberg)</p></li></ul><h2><strong>More coverage on YouTube creator David Dobrik and his Vlog Squad from Insider:</strong></h2><ul><li><p><a href="https://www.insider.com/david-dobrik-vlogs-history-durte-dom-character-accused-rape-2021-3">A history of 'Durte Dom' in David Dobrik vlogs shows a pattern of inappropriate behavior disguised as comedy</a></p></li><li><p><a href="https://www.insider.com/david-dobrik-steps-down-dispo-board-vlog-squad-rape-allegation-2021-3">Dobrik steps down from his photo app Dispo amid a growing backlash</a></p></li><li><p><a href="https://www.insider.com/david-dobrik-loses-66-million-youtube-views-2021-3">Dobrik's channel shed over 66 million YouTube views in 1 day as he faces growing criticism of his old content</a></p></li><li><p><a href="https://www.insider.com/david-dobrik-angel-city-football-club-2021-3">Dobrik is reportedly 'no longer an owner' of a women's soccer team backed by celebs like Serena Williams and Natalie Portman</a></p></li><li><p><a href="https://www.businessinsider.com/david-dobriks-dispo-loses-another-investor-the-ceo-of-lime-2021-3">Dobrik's startup has lost several investors and the CEO of Lime is pulling out of all future investments</a></p></li></ul><h2>This week from Insider's digital culture team:</h2><h2><div type="image" title="fine brothers fbe sexism 4x3" height="1800" width="2400" msid="81690567" hostid="261"></div></h2><h2><a href="https://www.businessinsider.com/fbe-fine-bros-reactors-allege-sexism-allegations-2021-3">Female former employees say they faced sexism at Fine Brothers Entertainment, the YouTube giant behind the viral 'Kids React' videos</a></h2><p>Insider reporter Lindsay Dodgson spoke with 13 former employees of the YouTube giant Fine Brothers Entertainment, and contractors, who said they experienced or witnessed sexism.</p><p>They alleged incidents at pitch meetings and sexist comments from some in management in 2018 or earlier.</p><p>On YouTube, FBE has attracted 30 million subscribers, and in June 2020 it raked in 300 million views a month.</p><p>An FBE spokesperson said the current leadership team "had no direct knowledge" of many of the allegations.</p><p><a href="https://www.businessinsider.com/fbe-fine-bros-reactors-allege-sexism-allegations-2021-3">Read the full story here.</a></p><p><strong>More on digital culture: </strong></p><ul><li><p>Relationships between influencers and their fans <a href="https://www.insider.com/james-charles-relationship-fan-between-influencers-stark-power-dynamic-2021-3">are inherently problematic, experts say</a></p></li><li><p>A free-living commune in Tennessee used TikTok to attract new members, <a href="https://www.insider.com/commune-tennessee-tiktok-the-garden-2021-3">but the strategy may have backfired</a></p></li></ul><ul><li>Streamer Gross Gore banned from Twitch <a href="https://www.insider.com/streamer-gross-gore-banned-from-twitch-after-misconduct-allegations-2021-3">after years of sexual misconduct allegations</a><a href="https://www.insider.com/jaystation-youtube-channels-banned-threatens-lawsuit-girlfriend-2021-3"></a></li></ul><h2>Here's what else we're reading: </h2><ul><li><p><a href="https://www.nbcnews.com/business/business-news/implosion-david-dobrik-s-dispo-shows-dangers-influencer-branding-n1261871">The implosion of David Dobrik's company shows the dangers of influencer branding</a> (Ben Popken, from NBC News)</p></li><li><p><a href="https://www.wsj.com/articles/the-new-stock-influencers-have-hugeand-devotedfollowings-11616319001">There's a growing group of investors who are sharing trading information on social media</a> (Akane Otani, from The Wall Street Journal)</p></li><li><p><a href="https://www.bloomberg.com/news/articles/2021-03-22/how-youtube-channel-ryan-s-world-makes-most-of-its-revenue-merchandise-not-ads">YouTube channel Ryan's World makes most of its revenue from merchandise, not ads</a> (Lucas Shaw <br /> and Mark Bergen, from Bloomberg)</p></li><li><p><a href="https://www.theinformation.com/articles/mrbeast-explains-his-plans-to-help-youtube-creators-raise-equity-finance?utm_source=ti_app">MrBeast launched a new company focused on providing equity-based financing for YouTube creators</a> (Sam Lessin, from The Information)</p></li></ul><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard"><strong>Subscribe to the newsletter here</strong></a><strong>.</strong> </h2>

YouTube star David Dobrik has been dropped by 13 brands including HelloFresh, EA Sports, and Honey

<p><span><a href="http://www.businessinsider.com/insiderpicks"><em>Insider Picks</em></a></span><em> writes about products and services to help you navigate when shopping online. Insider, Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.</em></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Alyssa Powell/Business Insider</span></p></div><p></p></div></div></p><ul class="summary-list"><li>In the business world, a "unicorn" is a startup with a valuation of at least $1 billion. This year, four popular online retail startups - <a href="https://casper.pxf.io/Qx6KY" target="_blank" rel="noopener">Casper</a>, <a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=54296&amp;urllink=www.renttherunway.com%2F" target="_blank" rel="noopener">Rent the Runway</a>, <a href="http://glossier.sjv.io/c/196318/431612/7573?u=https%3A%2F%2Fwww.glossier.com%2F" target="_blank" rel="noopener">Glossier</a>, <a href="http://www.pjatr.com/t/TUJGRkpGSUJGSEhLR01CRkpKS0ZJ?url=https%3A%2F%2Fwww.awaytravel.com%2F" target="_blank" rel="noopener">Away</a> - officially became unicorns. </li><li>Though their journeys to unicorn-dom differ vastly, they share similarities that contributed to their success.</li><li>They've raised and used VC funding carefully and strategically; realized the importance of thoughtful, personalized design; identified opportunities for disruption through a diverse set of sources; and devised engaging ways to keep their customers invested. </li><li>The year's only half over, but if these four startups are any indication, there's much to look forward to for the future of the retail industry. </li></ul><p>It's the year for unicorn spottings.</p><p>In the first half of 2019, four major retail startups - <a href="https://casper.pxf.io/Qx6KY" target="_blank" rel="noopener">Casper</a>, <a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=54296&amp;urllink=www.renttherunway.com%2F" target="_blank" rel="noopener">Rent the Runway</a>, <a href="http://glossier.sjv.io/c/196318/431612/7573?u=https%3A%2F%2Fwww.glossier.com%2F" target="_blank" rel="noopener">Glossier</a>, and <a href="http://www.pjatr.com/t/TUJGRkpGSUJGSEhLR01CRkpKS0ZJ?url=https%3A%2F%2Fwww.awaytravel.com%2F" target="_blank" rel="noopener">Away</a> - have become "unicorns," a company with a valuation of at least $1 billion. The exclusive unicorn club, <a href="https://www.cbinsights.com/research-unicorn-companies" target="_blank" rel="noopener">according to CB Insights</a>, comprises just over 350 members worldwide, from <a href="https://www.businessinsider.com/category/fintech" target="_blank" rel="noopener">fintech</a> companies like Stripe and Robinhood to delivery services like DoorDash and Instacart. </p><p>Part of their high valuations includes the venture capital (VC) funding they've raised in order to grow their businesses. Sridhar Tayur, professor of operations management at CMU's Tepper School of Business, underlines the importance of VC: "Beyond capital, they bring experience and networks, which helps in recruiting key executive talent, market messaging, competitive positioning, and strategic partnering with established insiders in an industry." </p><p>There's no universal formula to acquiring or using VC funding successfully, but any aspiring entrepreneur could take some notes from these retail unicorns that can seem to do no wrong. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://casper.pxf.io/Qx6KY" target="_blank" rel="noopener"></a><p class="source"><span>Casper</span></p></div><p></p></div></div></p><p><strong>This particular wave of funding and valuation success is exciting because the startups represent a variety of industries (home, fashion, beauty, and travel), signaling the broad potential of the future of retail. </strong></p><p>At a glance, here's what they do:</p><ul><li><a href="https://casper.pxf.io/Qx6KY" target="_blank" rel="noopener">Casper</a>: Sells sleep-related products, including foam mattresses, bedding, and bed frames </li><li><a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=54296&amp;urllink=www.renttherunway.com%2F" target="_blank" rel="noopener">Rent the Runway</a>: Rents out designer clothing pieces, which can be rented individually or on an unlimited basis through a monthly membership</li><li><a href="http://glossier.sjv.io/c/196318/431612/7573?u=https%3A%2F%2Fwww.glossier.com%2F" target="_blank" rel="noopener">Glossier</a>: Sells beauty and makeup products</li><li><a href="http://www.pjatr.com/t/TUJGRkpGSUJGSEhLR01CRkpKS0ZJ?url=https%3A%2F%2Fwww.awaytravel.com%2F" target="_blank" rel="noopener">Away</a>: Sells travel-related products, including suitcases, bags, and interior organizers </li></ul><p>These startups manage to make basic products - a mattress, a suitcase - demand greater attention than something far glitzier or more convenient to obtain. Cassie Young, the chief commercial officer at marketing automation company Sailthru, points out that to stand out from under the looming shadow of Amazon is a difficult and impressive feat.</p><p>Every year, Sailthru's Retail Personalization Index ranks retail brands based on how well they personalize the customer experience. Companies at the top of the list prioritize what makes their brand unique, what makes their buyer unique, and what they can do that is unique compared to Amazon.</p><p>Young says, "If you look at the retail brands that have achieved unicorn status, they are very deep in a particular category, which allows for effective differentiation vis-a-vis the Amazon platform." </p><p><a href="http://www.pjatr.com/t/TUJGRkpGSUJGSEhLR01CRkpKS0ZJ?url=https%3A%2F%2Fwww.awaytravel.com%2F" target="_blank" rel="noopener">Away's suitcases</a>, for example, are instantly recognizable in a lineup of luggage. Its core collection of colors are stylish, but the company also regularly offers trendy, limited-edition colors and <a href="http://www.gopjn.com/t/TUJGRkpGSUJGSEhLR01CRkpKS0ZJ?url=https%3A%2F%2Fwww.awaytravel.com%2Fshop%2Fpersonalization" target="_blank" rel="noopener">personalization options</a>, which range from luxe <a href="http://www.pntrs.com/t/TUJGRkpGSUJGSEhLR01CRkpKS0ZJ?url=https%3A%2F%2Fwww.awaytravel.com%2Fstickers%2F" target="_blank" rel="noopener">leather stickers</a> to hand-painted, engraved, or embroidered monogramming. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://www.pjatr.com/t/TUJGRkpGSUJGSEhLR01CRkpKS0ZJ?url=https%3A%2F%2Fwww.awaytravel.com%2F" target="_blank" rel="noopener"></a><p class="source"><span>Away/Instagram</span></p><p class="caption">Away, founded in 2015, is the youngest unicorn of the group.</p></div><p></p></div></div></p><p>Beyond personalized, aesthetically pleasing designs, Away is appealing to millennial sensibilities by incorporating features like a built-in battery pack to accompany their tech-fueled lives, and making its suitcases part of a larger story about travel.</p><p>Its spin-off travel magazine, "Here," has nearly 50,000 Instagram followers and shares picturesque locales around the world and journal-like entries that dive deeper into each destination. Implicit to the enjoyment of these travels is the knowledge that an Away suitcase helped get the traveler there. </p><p>As a result, Away's growth is soaring relative to its category. <a href="https://www.linkedin.com/feed/update/urn:li:activity:6536285657780879360/" target="_blank" rel="noopener">According to data provided by Rakuten Intelligence</a>, sales are up 96% year over year, and the brand has spread itself more evenly across age demographics than its competitors. </p><p><strong>Also notable: three of the four startups were founded by women.</strong></p><p>In 2018, <a href="https://pitchbook.com/news/articles/the-vc-female-founders-dashboard" target="_blank" rel="noopener">only 2.3% of all capital</a> invested in venture-backed startups in the US went to companies founded solely by women. While efforts by <a href="https://www.businessinsider.com/female-founded-venture-capital-funds-startups-investments" target="_blank" rel="noopener">female-founded venture capital firms</a> are contributing to progress, the VC gender gap is still clear and wide. </p><p>Megan Bent, founder and managing partner of Harbinger Ventures, which <span>works exclusively with early-stage female or mixed-gender-founded companies in the consumer sector, says that "Having female representation within CPG company leadership can be a significant advantage. </span>Neither men nor women are necessarily better at innovating, but more diverse teams will inherently identify more diverse opportunities for disruption." </p><p>And the opportunities for disruption are truly ripe.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://shareasale.com/r.cfm?b=999&amp;u=1088116&amp;m=54296&amp;urllink=www.renttherunway.com%2F" target="_blank" rel="noopener"></a><p class="source"><span>Rent the Runway/Instagram</span></p><p class="caption">An event for Rent the Runway's new San Francisco store.</p></div><p></p></div></div></p><p>Bain Capital Ventures has participated IN every single funding round for Rent the Runway, including its seed round and most recent capital raise that brought the company to unicorn status. Partner Scott Friend says the firm began discussing the idea of the "sharing economy" and penchant for renting a decade ago, an interest that coincided nicely with a meeting with Rent the Runway founders Jennifer Hyman and Jenny Fleiss. He believes "this new behavior of having a 'closet in the cloud'" is still in its "early innings" and has massive potential. </p><p>Rent the Runway's consistent raising of capital over the years has been funneled aggressively towards inventory growth. The careful selection, purchase, and processing of fashion-forward designer pieces is integral to serving the company's rapidly increasing member base, who are always looking for new styles to introduce to their closet.</p><p>It's also being used to expand into more product categories (it recently launched a kids' line and announced <a href="https://www.businessinsider.com/rent-the-runway-west-elm-home-rental" target="_blank" rel="noopener">a partnership with West Elm</a>), open a second distribution warehouse, and open a new store in San Francisco. </p><p><strong>The art of customer engagement and community-building isn't lost on these companies. They've all figured out that the fans provide the hype. </strong></p><p>These four startups are talented at managing and maintaining relationships with their customers, who end up being better marketing tools than any internal strategy.</p><p>Social media makes it easy for brands to interact directly with customers, who often use the platform to discuss new products they'd like to see and rave about their experiences (or air any grievances). When they feel like they have a stake and influence in the operations of a brand they love, they're more likely to feel valued as a customer and make repeat purchases. </p><p>It's also where they proudly show others <a href="https://www.businessinsider.com/rent-the-runway-cocktail-black-tie-dresses-for-wedding-guests-2018" target="_blank" rel="noopener">how they styled their latest Rent the Runway pieces</a>, incorporated <a href="https://www.businessinsider.com/best-glossier-makeup-skin-care-products" target="_blank" rel="noopener">a Glossier product</a> into their daily makeup routine, spent a blissful weekend morning in <a href="https://www.businessinsider.com/casper-hybrid-mattress-review" target="_blank" rel="noopener">on their Casper mattress</a>, or <a href="https://www.businessinsider.com/away-carry-on-suitcase-review-2018-3" target="_blank" rel="noopener">packed their Away carry-on</a> in preparation for a tropical vacation.</p><p>What is essentially free advertising confirms the quality of the products while feeling more authentic than a paid placement. By encouraging this type of behavior, and continuing to make quality products to prompt it in the first place, the unicorn startups can ensure growth that's not only quick, but also - more importantly -  sustainable. </p><h3><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://glossier.sjv.io/c/196318/431612/7573?u=https%3A%2F%2Fwww.glossier.com%2F" target="_blank" rel="noopener"></a><p class="source"><span>@lizhew, Glossier/Instagram; @naturallybigbritt, Rent the Runway/Instagram</span></p><p class="caption">Fan-generated content featured on the social media pages of Glossier (left) and Rent the Runway (right).</p></div><p></p></div></div></h3><p><strong>So, with such a strong start to 2019, what can we expect in the retail VC landscape for the remainder of the year? </strong></p><p>Bain Capital Ventures partner Scott Friend says that investors are increasingly interested in how products are distributed and experienced before purchase. He says investors are "realizing that the most disruptively interesting opportunities in commerce are less about new brands, per se, and more about new forms of distribution - concepts that are replacing traditional brick-and-mortar retail shopping with a better, faster, higher, ROI value for the consumer." </p><p>"I also expect we'll see more investment in exciting new experiential retail concepts, leveraging virtual and augmented reality to create experiences for consumers that are physical, social, and associated with commerce." </p><p>We're already seeing hints of these practices being implemented. Casper, Away, Rent the Runway, and Glossier all have <a href="https://www.businessinsider.com/online-direct-to-consumer-brands-with-retail-stores-locations-2018-2" target="_blank" rel="noopener">a limited number of retail shops nationwide</a> where customers can discover and shop in real life.</p><p>Compared to that of traditional brick-and-mortars, the design of the shops tends to be less aggressive about selling and more intent on introducing the brand to new potential customers. Aside from its Sleep Shop retail concepts, Casper has even <a href="https://www.businessinsider.com/casper-dreamery-nap-room-nyc-review-photos-2018-7" target="_blank" rel="noopener">opened a nap room called The Dreamery</a>, which offers a 45-minute moment of respite for weary travelers and office workers. </p><h3>These 2019 retail unicorns are showing no sign of stopping as they reinvent online shopping. Learn more about their beginnings and stories, below. </h3><p class="tagline"><p><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a><br><br>Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>.<br><br>Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.</br></br></br></br></p></p>

The race to $1 billion - how startups Glossier, Casper, Rent the Runway, and Away became retail unicorns

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>Monica Schipper/Getty Images</span></p><p class="caption">Dean Baquet, executive editor of The New York Times, speaks onstage at IGNITION: Future of Media at Time Warner Center on November 30, 2017.</p></div><p></p></div></div>Business Insider wrapped up its annual flagship IGNITION conference yesterday, with a line-up of speakers including NYU professor and L2 founder Scott Galloway, CNN president Jeff Zucker, political commentator Tucker Carlson and executive editors of The Washington Post and The New York Times respectively, Martin Baron and Dean Baquet among others.</p><p><strong>Here are some highlights:</strong></p><p><a href="http://www.businessinsider.com/amazon-apple-facebook-google-should-be-broken-up-scott-galloway-2017-11"><strong>Scott Galloway said that Amazon, Apple, Facebook, and Google should be broken up.</strong></a> He argued that regulation creates unbelievable shareholder value when it's done adroitly, and that breaking them up is necessary in pursuit of capitalism.</p><p><strong><a href="http://www.businessinsider.com/cnn-president-jeff-zucker-trump-media-2017-11">CNN President Jeff Zucker dismissed President Donald Trump's criticism of the network.</a> </strong>In a conversation with BI's <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> editor Mike Shields, Zucker said that Trump was "a terrible media critic." He also <a href="http://www.businessinsider.com/cnn-jeff-zucker-on-matt-lauer-2017-11">commented on Matt Lauer's firing from NBC on sexual misconduct allegations</a> saying that "I've known Matt for 25 years and didn't know this Matt."</p><p>In an interview with Business Insider global editor-in-chief Nicholas Carlson, <a href="http://www.businessinsider.com/tucker-carlson-defends-coverage-uranium-one-2017-11"><strong>Fox News host Tucker Carlson defended his coverage of an Obama administration-era uranium deal</strong></a> that conservative lawmakers and media outlets have <a href="http://www.businessinsider.com/republicans-trump-uramium-one-deal-hillary-clinton-2017-10"><span>covered extensively</span></a> in recent weeks. He <a href="https://www.nytimes.com/2015/04/24/us/cash-flowed-to-clinton-foundation-as-russians-pressed-for-control-of-uranium-company.html"><span>argued</span></a> that the company shipped American uranium to Canada without an export license.</p><p><a href="http://www.businessinsider.com/dean-baquet-executive-editor-criticism-nazi-next-door-2017-11"><strong>New York Times executive editor Dean Baquet said that the criticism of the newspaper's "sympathetic" neo-Nazi profile was "the most ridiculous overreaction."</strong></a> "My own view, and I suspect some people will disagree: It was the most ridiculous overreaction to a story," Baquet said.</p><p>In an <a href="https://www.youtube.com/watch?v=WL3DfMjiIfE">interview</a> on leading brand evolutions, AT&amp;T chief brand officer Fiona Carter dodged my questions on how the company and competition would evolve if the Time Warner Acquisition were to go through. Instead, she said that because AT&amp;T is a legacy company, "our competition is ourselves."</p><p>Marriott has been at the forefront of storytelling and experiential marketing in recent years, and has combined both data and creativity more effectively than most others. According to Marriott's CMO Karin Timpone, focusing on loyalty as a business strategy has led to the brand's success.</p><p>In a conversation with me, Anheuser-Busch's CMO Miguel Patricio revealed that unlike Wix.com and Honda, the beer conglomerate was coming back to the Super Bowl this year with not one, but six spots for Stella Artois. He also discussed the idea behind <a href="https://www.youtube.com/watch?v=9mGNhvkVT8Q">Bud Light's viral spot "Dilly Dilly"</a> and dished on how a combination of universal and local principles was making AB-InBev's beers "more premium." Catch the <a href="https://www.youtube.com/watch?v=WL3DfMjiIfE">conversation on video here</a>, starting at 02:31:00.</p><p><strong>In other news:</strong></p><p><a href="http://www.businessinsider.com/gwyneth-paltrow-is-taking-her-lifestyle-and-e-commerce-brand-goop-to-snapchat-2017-11"><strong>Gwyneth Paltrow is taking her lifestyle and e-commerce brand Goop to Snapchat.</strong></a> Goop will publish a weekly digital magazine on women's lifestyle on the platform every Friday starting December 1.</p><p><a href="http://www.businessinsider.com/pinterest-president-tim-kendall-leaves-to-launch-his-own-startup-2017-11"><strong>Pinterest president and top business chief Tim Kendall is out, and is leaving to create a startup with the goal of curbing tech device addiction.</strong></a> Kendall <a href="http://www.businessinsider.com/pinterest-thinks-it-can-challenge-the-facebook-google-duopoly-2017-11"><span>appeared at Business Insider's IGNITION conference</span></a> in New York to champion Pinterest as a challenger to the Facebook-Google duopoly over the digital advertising business just a day before the news of his departure was announced. </p><p><a href="http://www.businessinsider.com/cocina-food-website-aims-to-tap-growing-interest-in-latin-american-culture-2017-11"><strong>A new Latin food website from a Food Network star and a media mogul is betting Americans are ready to graduate from Taco Tuesday.</strong></a> Cocina is a digital media venture focused on Latin food and culture.</p><p><a href="http://www.businessinsider.com/alaska-air-investigates-sexual-harassment-claim-by-randi-zuckerberg-2017-11"><strong>Alaska Air is investigating a sexual harassment claim by Randi Zuckerberg, sister of Facebook founder Mark Zuckerberg.</strong></a> Zuckerberg wrote on social media late on Wednesday that a passenger in a seat near her began making lewd and explicit sexual remarks on a flight from Los Angeles to Mexico.</p><p><span><a href="http://uk.businessinsider.com/google-is-being-taken-to-court-in-the-uk-for-bypassing-iphone-privacy-settings-2017-11"><strong>UK consumers are suing Google over alleged data snooping.</strong></a></span> The Californian company seemingly used an algorithm to trick Apple's Safari browser on iOS devices into releasing personal data between 2011 and 2012.</p><p><span><a href="https://amazonfiretv.blog/now-alexa-on-fire-tv-can-control-hulu-playstation-vue-cbs-all-access-and-more-ba43253cd32?gi=86dce13bdbdc"><strong>Amazon's Fire TV is adding support for voice commands on third party apps via Alexa.</strong></a></span> Compatible apps include Hulu, NBC, Bravo, Showtime, Sony's PlayStation Vue, and CBS All Access.</p><p><span><a href="https://twitter.com/dhof/status/936298690842636292"><strong>Vine founder Dom Hofmann has announced that he's working on - and funding by himself - a follow-up to Vine.</strong></a></span><span> The popular service, acquired by Twitter in 2012, was shut down last year.</span></p><p><span><a href="http://www.businessinsider.com/50-most-innovative-cmos-2017-10"><strong>The 50 most innovative CMOs in the world in 2017.</strong></a></span> Check out our annual list featuring the connectors, the storytellers, the rebels and the breakouts.</p><p><em>Follow us at</em> <a href="http://read.bi/2eHPhLy"><span><em>@BI_Corporate</em> </span></a><em>  to be among the first to hear about news and updates from Business Insider. </em></p><p><em>Also,</em> <em>sign up for the </em><a href="http://read.bi/2uscrJP"><span><em>Executive Summary</em></span></a> <em>, a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox.</em>  </p>     <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/how-to-get-cheaper-flights-other-airline-secrets-2017-10">6 airline industry secrets that will help you fly like a pro</a></h3>        <div>                    </div>    </div>

What you need to know in advertising today

Singapore Airlines' luxurious new suites are like hotel rooms in the sky. Here are the strategies I used to score a $4,000 ticket with points.

<p><span style="line-height: 1.5em;"><span style="line-height: 1.5em;"><div class="image-container float_right" style="width:400px"><div class="image"></div><p class="source"><a href="http://en.wikipedia.org/wiki/File:El_Celler_de_Can_Roca_exterior.jpg">Wikipedia</a></p><p class="caption">El Celler de Can Roca, Girona, Spain</p></div>For the first time in four years, a new restaurant has been crowned <a href="http://www.theworlds50best.com/">The World's Best</a>: El Celler de Can Roca in Girona, Spain.</span></span></p>
<p>The restaurant took the top spot on the prestigious annual list <span>published by Restaurant magazine and co-sponsored by S. Pellegrino and Acqua Panna.</span></p>
<p><span><span>The magazine released its 2013 list today during an <keyword id="6360366" type="UNKNOWN" weightage="60" keywordseo="awards">awards</keyword> ceremony in London.</span></span></p>
<p><span><span>El Celler de Can Roca ranked #2 last year. It's run by three Catalan brothers, the Rocas, who grew up working in their mother's restaurant nearby. They serve native Catalan fare with a cutting-edge twist, using molecular gastronomy and creative displays to turn food into art.</span></span></p>
<p>The restaurant also has three Michelin stars, and serves a tasting menu that starts at <span>€135 ($176).</span></p>
<p><span>According to <a href="http://www.theworlds50best.com/list/1-50-winners/el-celler-de-can-roca/">World's 50 Best</a>:</span></p>
<p style="padding-left: 30px;"><span><span><span>Head chef Joan is alone a cook of the very highest order: he helped pioneer the widespread use of sous-vide cooking in the ’90s via his Roner machine, and is a technical maestro. Josep is the head sommelier who runs the supremely smooth front-of-house operation: understated but passionate. Jordi is the rule-breaking pastry chef whose creations blow the imagination.</span></span></span></p>
<p><span><span><span>The standout dish at the restaurant is a c<span>harcoal-grilled king prawn, king-prawn sand, ink rocks, fried legs, head juice and king prawn essence, according to World's 50 Best.</span></span></span></span></p>
<p><span style="line-height: 1.5em;">2013 marks the first time in four years that Noma — t<a href="http://www.businessinsider.com/dinner-at-noma-in-copenhagen-denmark-2012-5">he Copenhagen restaurant known for serving "foraged" fare</a> <span>— did not take the top spot.</span></span></p>
<p>Noma, where dinner for two can run upwards of $900, received some bad press earlier this year when <a href="http://www.businessinsider.com/diners-get-sick-from-eating-at-noma-2013-3">dozens of diners got sick with a norovirus</a> after eating there.</p>
<p>The World's 50 Best list, widely considered to be the definitive list of top <keyword id="34615" type="ORGANIZATION" weightage="60" keywordseo="restaurants">restaurants</keyword> around the globe, is decided by a group of 900 industry insiders around the world.</p>
<p><strong>You can see the full list of winners below:</strong></p>
<p>#50 Central (Peru) *new entry</p>
<p>#49 Septime (France) <span>*new entry</span></p>
<p>#48 Quay (Australia)</p>
<p>#47 The French Laundry (USA)</p>
<p>#46 Mani (Brazil) <span>*new entry</span></p>
<p>#45 Geranium (Denmark)</p>
<p>#44 <span> Asador Etxebarrri (Spain)</span></p>
<p>#43 Mr. And Mr. Bunch (China) <span>*new entry</span></p>
<p>#42 <span>Schloss Schauenstein (Switzerland)</span></p>
<p>#41 Piazza Duomo (Italy) <span>*new entry</span></p>
<p>#40 Combal Zero (Italy) *re-entry</p>
<p>#39 <span> 8 1/2 Otto E Mezzo Bombana (Hong Kong) <span>*new entry</span></span></p>
<p>#38 Restaurant Andre (Singapore) <span>*new entry</span></p>
<p>#37 Villa Joya (Portugal)</p>
<p>#36 Amber (Hong Kong)</p>
<p>#35 Oud Sluis (Netherlands)</p>
<p>#34 <span>Fäviken (Sweden)</span></p>
<p>#33 The Fat Duck (UK)</p>
<p>#32 Nahm (Thailand)</p>
<p>#31 Biko (Mexico)</p>
<p>#30 Aqua (Germany)</p>
<p>#29 Daniel (USA)</p>
<p>#28 Mirazur (France)</p>
<p>#27 Le Calandre (Italy)</p>
<p>#26 <span style="line-height: 1.5em;">Quique Dacosta Restaurant (Spain)</span></p>
<p>#25 Hof Van Cleve (Belgium)</p>
<p>#24 <span style="line-height: 1.5em;">L'atelier De Joel Robuchon Paris (France)</span></p>
<p>#23 L'astrance (France)</p>
<p>#22 <span style="line-height: 1.5em;">Nihonryori Ryugin (Japan)</span></p>
<p>#21 Attica (Australia) *highest new entry and best in Australasia</p>
<p>#20 Narisawa (Japan) *best in Asia</p>
<p>#19 Le Bernardin (USA)</p>
<p>#18 <span>Le Chateaubriand (France)</span></p>
<p>#17 Pujol (Mexico)</p>
<p>#16 <span>L'arpege (France)</span></p>
<p>#15 Alinea (USA) *chefs choice</p>
<p>#14 Astrid y Gaston (Peru) *highest climber</p>
<p>#13 The Ledbury (UK)</p>
<p>#12 <span style="line-height: 1.5em;">Frantzen &amp; Lindeberg (Sweden)</span></p>
<p>#11 Per Se (USA)</p>
<p>#10 Vendome (Germany)</p>
<p>#9 Steirereck (Austria)</p>
<p>#8 Arzak (Spain)</p>
<p>#7 Dinner by Heston Blumenthal (UK)</p>
<p>#6 D.O.M. (Brazil) *best in South America</p>
<p>#5 Eleven Madison Park (USA) *best in USA</p>
<p>#4 Mugaritz (Spain)</p>
<p>#3 <span style="line-height: 1.5em;">Osteria Francescana (Italy)</span></p>
<p>#2 Noma (Denmark)</p>
<p>#1 El Celler de Can Roca (Spain)</p>

A Spanish Restaurant Was Just Named The Best In The World

<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Etihad" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536e90ed6bb3f7100d7c70ba-960/2_theresidence-1.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Etihad</span></p></div><p></p></div></div>Etihad CEO James Hogan proudly announced this week at an industry conference in Dubai that the airline's opulent first class "Residence" has sold out for its first 10 flight.</p>
<p>Although this may not sound like a big deal, demand for the $20,000 a flight suite is a actually blowing away the usual 50% booking rate for first class suites, reports <a href="http://www.bloomberg.com/news/2014-11-11/etihad-s-20-000-residence-section-on-a380-is-booked-up.html" target="_blank">Bloomberg</a>.</p>
<p><a href="http://www.businessinsider.com/etihad-the-residence-2014-5" target="_blank">The Residence</a> <span>is the closest thing in mass commercial air travel to the service found on a private jet. Instead of an airline seat, The Residence is more like an apartment in the sky, with a bedroom, private shower, and living area. Flyers traveling in the 125-square-foot Residence are treated to a 32-inch flatscreen TV as well as the full attention of a private butler. </span></p>
<p>Etihad hopes its Residence-equipped Airbus A380 superjumbos will steal some of the thunder away from the first class offerings of Singapore Airlines and regional rivals like Emirates.</p>
<p><span style="line-height: 1.5em;">In fact, airlines - in general - are betting that these opulent accommodations will drive up profit margins and yield greater revenues per mile.</span></p>
<p><span style="line-height: 1.5em;">This assumption is not unwarranted. </span><span style="line-height: 1.5em;"><a href="http://online.wsj.com/news/articles/SB10000872396390444097904577535280680475986" target="_blank">According to The Wall Street Journal</a>, American Airlines' say that 70 % of its total revenue comes from just 25% of its passengers.</span></p>
<p><span style="line-height: 1.5em;">And the International Air Transport Association has found that first- and business-class flyers make up just 8% of all fares, but account for 27% of total revenues worldwide, <a href="http://www.csmonitor.com/USA/2011/1119/Airline-travel-life-in-first-class-is-getting-cushier-but-not-back-in-steerage" target="_blank">according to The Christian Science Monitor.</a> </span></p>
<p>And the high-end offerings keep getting better and better. So don't fret if you can't get find your way onto one of the Residence's first flight this December, here are 9 other first class airline seats that are probably nicer than your apartment.</p>
<h3><span style="font-size: 1.17em; line-height: 1.5em;">Singapore Airlines</span></h3>
<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Singapore Airlines" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536cf83f6da81159543e69bc-960/singapore-air-1.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span><a href="http://www.singaporeair.com/en_UK/media-centre/multimedia-library/">Singapore Airlines</a></span></p></div><p></p></div></div><span style="line-height: 1.5em;">Singapore Airlines has long been known as one of the best airlines in the world, and its first class suites certainly live up to its lofty reputation. Singapore's fulling enclosed private suites are equipped with a large 23-inch LCD entertainment system and actual standalone beds instead of converted seat beds. </span></p>
<h3>Emirates</h3>
<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Emirates Airlines" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536cf9d7eab8ea34133e69bc-960/emirates-a380-first-class-private-suite-a-1.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Emirates Airlines</span></p></div><p></p></div></div><span style="line-height: 1.5em;">Dubai's Emirates, one of the pioneers in the luxury suite market, has packed its suites with a fully stocked minibar, vanity mirror and a wardrobe. </span><a href="http://www.emirates.com/us/english/flying/our_fleet/emirates_a380/emirates_a380.aspx" target="_blank">Onboard its fleet of A380 super jumbos,</a><span style="line-height: 1.5em;"> Emirates also offers suite passengers access to one of the plane's marble-lined shower spas.</span></p>
<h3>British Airways</h3>
<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="British Airways" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536e8ec46da811f1057c70b8-960/750x500-bafirst_suite1.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>British Airways</span></p></div><p></p></div></div><span style="line-height: 1.5em;">British Airways offers passengers traveling in its ultra-modern suites a host of luxurious schwag, including cotton pajamas and beauty products in a designer Anya Hindmarch bag. </span></p>
<h3>Qatar Airways</h3>
<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Flickr / Qatar Airways" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536d268469beddb4363e69c1-960/qatar-airways-a380-first-class-3.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span><a href="http://www.flickr.com/photos/qatarairways/sets/72157641905882753/">Flickr / Qatar Airways</a></span></p></div><p></p></div></div><span style="line-height: 1.5em;">Though Qatar Airways have decided to concentrate more on its business class seats in recent years, its first class product is still top-notch. Passengers are treated to world-class dining with menus crafted by the likes of Nobu founder Nobu Matsuhisa and Michelin-star-winning chef Tom Aikens. </span></p>
<h3>Air France</h3>
<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Air France" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536a5e5a69bedd8277d1b07f-960/premiere-cabine.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Air France</span></p></div><p></p></div></div><span style="line-height: 1.5em;"><a href="http://www.businessinsider.com/air-france-la-premiere-luxury-suites-2014-5" target="_blank">Air France's new La Premiere luxury suite </a>is set to make its commercial debut in September. It will feature plush bedding from Sofitel and Michelin-star-quality dining. </span><span style="line-height: 1.5em;"></span><a href="http://economictimes.indiatimes.com/news/international/business/air-france-unveils-luxury-first-class-seat/articleshow/34778766.cms" target="_blank">According to the Economic Times,</a><span style="line-height: 1.5em;"> Air France will install a total of 76 suites on its fleet Boeing 777-300s at a cost of $75 million.</span></p>
<h3>Qantas</h3>
<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Qantas" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536d2630ecad042b593e69bc-960/first-1-1.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Qantas</span></p></div><p></p></div></div><span style="line-height: 1.5em;">Qantas's international first class suites feature a 6.5-foot-long lie-flat bed with a plush sheepskin mattresses. Passengers are also treated to the airline's Sommeliers in the Sky service to help them make selections from <a href="http://www.businesstraveller.com/news/100195/cellars-in-the-sky-awards-2013-winners-revealed" target="_blank">Qantas's award-winning wine list</a>. </span></p>
<h3>Jet Airways</h3>
<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Flickr/Matt@PEK" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536e8eff6bb3f755777c70c0-960/turkish airlines first class.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Flickr/Matt@PEK</span></p></div><p></p></div></div><span style="line-height: 1.5em;">India's Jet Airways offers luxury suites on its fleet of Boeing 777-300ER aircraft, complete with private sleeping areas and a large selection of Hollywood and Bollywood hits on for viewing on 23-inch flat screen TVs. Suite flyers are also treated to a personalized five-course meal and endless flutes of Dom Perignon. (The photo above shows a Jet Airways plane that's on lease to Turkish Airlines.)</span></p>
<h3>Cathay Pacific</h3>
<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Cathay Pacific" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536d2d94ecad0498763e69bd-960/cathay pacific cx fcl 02.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Cathay Pacific</span></p></div><p></p></div></div><span style="line-height: 1.5em;">Hong Kong-based Cathay Pacific offers its most discerning passengers stylish Norm Foster-designed first class suites with amenity kits by Ermenegildo Zegna and Trussardi. Though not fully enclosed like some of its competitors, Cathay's world-class service and plush bedding make for an equally luxurious experience. </span></p>
<h3>Lufthansa</h3>
<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Lufthansa" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/536e7af86bb3f72b3b7c70c0-960/2380_50_0032.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Lufthansa</span></p></div><p></p></div></div><span style="line-height: 1.5em;">Lufthansa's stylish first class suite is a model of elegance. The airline's Airbus and Boeing jumbos offer minimalist and modern suites with a host of fine dining and entertainment options. On the airline'</span><span style="line-height: 1.5em;">s Boeing 747-400 jets, suites passengers are offered separate beds in addition to their seats. </span></p>

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