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As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
Crypto firm CrossTower will be celebrating Diwali at the World Trade Centre with fireworks over the Hudson River in New York
For the first time in history, three-day Diwali celebrations will be held from November 2-4, sho…
Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India
Nipun Marya on vivo's Diwali campaign and more
Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign
Amazon Prime India’s Diwali campaign urges viewers to pause binge-watching and spend the festival w…
JioPhone Next launch delayed until Diwali due to chip shortage
The telco added that along with Google it has started testing the JioPhone Next with select us…
Experts share their favourite Diwali campaigns from 2020
Here is a listicle compiling the best ads of this year
Happy Dhanteras 2023 messages and wishes
Year on year, Dhanteras marks the beginning of Diwali celebrations. This year, Hindu households wil…
Dhanteras 2021 puja time, date, schedule — everything you need to know
It is said that Lord Dhanvantri, the avatar of Lord Vishnu and Goddess Mahalakshmi, emerge…
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
E-commerce platforms line up bumper offers and huge discounts for the upcoming festive season to wo…
A lot of hope rests on the festive season this year, but will it bring cheer?
With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Priya Jacob, President-Media, Network Advertising on how festive season will be different this year.
This festive season, Spotify can be a game-changer for brands with its Streaming Intelligence
Here’s a quick overview of why marketers should consider talking to their audience on Spotify, e…
Digital advertising will deliver mega results for brands this festive season
Sanjay Mehta, Joint CEO, Mirum on why digital advertising will deliver better results this festive …
Is Tanishq’s Ekatvam Diwali ad being pulled down setting a wrong precedent?
Tanishq’s latest ad wasn’t just about promoting a noise-free Diwali, contrary to what trolls think
Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
The brand has leveraged AI to create a hyper-personalized ad, promoting over 1800 local retailers, …
Reliance cuts JioPhone price to ₹699 bundled with free data worth ₹700
Reliance Jio has announced that it’s cutting the JioPhone’s price down to ₹699 for Diwali and Du…
5 Ways To Drive Away Diwali Woes
Diwali festivities are right here, but have you done all that is needed to make these holidays perf…
PM Modi inaugurates projects worth ₹614 crore for Varanasi, asks people to promote 'local for Diwali'
Extending festival greetings to the people, he said, "You are seeing today that along with voc…
PTI
IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
Mastercard’s approach this year will be to associate with ‘Priceless moments’ during the tournament
9 Tech Makeovers That Can Lure Festive Shoppers Back To Local Stores
With the Festival of Lights just around the corner, most people are out on a shopping spree. But th…