YouGov’s Diwali Spending Index shows a higher buying propensity than last year

According to GIPSI, there has been a 800% increase in DIY Outfit searches

Campaigns that shone brightest this Diwali

Overall household spending has increased for 63% of families which reflects a 7% increase from the …

Here is a listicle compiling the best ads of this year

He added, “Besides, majority of companies are planning to substitute traditional gift options with …

“Over 60% of the revenue is generated during Diwali since it is a festival time and people like to …

Automakers are hoping for bumper sales as consumers are lining up at different companies ahead of D…

This festive season will require marketers to re-think their media strategies in order to be succes…

It’s truly a festive season for Indian e-commerce players. A Redseer report says that e-retailers h…

Light the main puja lamp with ghee. The count of the lamps kept in the puja must be 11, 21 o…

Overall consumer sentiment rises by 1 point in October over last month

Cautious optimism continues to thrive in the advertising industry

Consumer sentiment confirms that the online shopping boom is here to stay

Diwali is regarded as the most crucial time for the industry with sales increasing by 20-25% as com…

Tanishq’s latest ad wasn’t just about promoting a noise-free Diwali, contrary to what trolls think

Nipun Marya on vivo's Diwali campaign and more

With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…