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6 mins read

Experts share their favourite Diwali campaigns from 2020

Here is a listicle compiling the best ads of this year

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1 min read

'Diwali festive sales likely to witness growth of ₹60K crore rupees over 2019'

CAIT Secretary General Praveen Khandelwal claimed that Prime Minister Narendra Modi's campaign…

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6 mins read

Shows you can binge-watch during the Diwali holidays on Netflix, Apple TV+, and Prime Video

OTT platforms offer some great content that can be watched with friends, siblings, and family an…

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6 mins read

Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020

Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…

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2 mins read

Britain's five-pound Diwali coin has Mahatma Gandhi's quote and a lotus

Available in a range of standards, including gold and silver, the special collectors' coin was d…

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7 mins read

Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant

According to Socialbakers, there are over 320 million Facebook users in India alone

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15 mins read

Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves

How to get your moment marketing right without taking away the focus from the trend

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3 mins read

IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging

Mastercard’s approach this year will be to associate with ‘Priceless moments’ during the tournament

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7 mins read

We're pretty much on track with our 2020 plans, both in terms of new car and pre-owned car sales: Steffen Knapp, Volkswagen Passenger Cars India

Steffen Knapp, Director, Volkswagen Passenger Cars India shares how through meticulous planning, th…

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4 mins read

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible

Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…

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1 min read

Bollywood actors Akshay Kumar and Bhumi Pednekar named as PETA's Most Beautiful Vegetarian Celebrities 2021

Bhumi, who also champions the cause of environmental conservation and the climate crisis through…

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4 mins read

When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal

Xiaomi's Manu Kumar Jain participates in a rap battle with Baba Sehgal

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4 mins read

This festive season, Spotify can be a game-changer for brands with its Streaming Intelligence

Here’s a quick overview of why marketers should consider talking to their audience on Spotify, e…

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2 mins read

Snapchat is gaining traction in India as it hits 265 million daily active users

Despite the cut-throat competition coming from the Facebook family of apps, Snapchat has added 16 m…

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3 mins read

CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report

As Indian Cryptocurrency platforms await the Government’s next hearing, here’s a look at how much t…