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2 mins read
Delhi vs. air pollution: Minister pushes for ‘artificial rains’ in city ahead of Diwali as AQI remains worse than ever
Delhi’s Environment Minister, Gopal Rai, has called for urgent interventions, including artificial …
1 min read
32% families in Delhi-NCR planning to burst firecrackers on Diwali: Survey
Many residents believe that stubble burning in the neighbouring states is the primary cause o…
PTI
2 mins read
Here’s how to stay safe from Chinese scammers releasing malicious Diwali-themed campaigns targeting Indians
If you have received social media links to websites that offer or promise free Diwali gifts, then t…
1 min read
Vocal for Local triumphs: Diwali trade hits Rs 3.75 lakh crore, China's market share dips over Rs 1 lakh crore
The Diwali season in India has seen an unprecedented surge in retail trade, totalling a figure of R…
ANI
2 mins read
H&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this year
Leading the campaign are Bollywood actors Rajkumar Rao, Sanjana Sanghi, along with Adarsh Gourav an…
5 mins read
Hope shines the brightest in Diwali advertising campaigns this year
Campaigns that shone brightest this Diwali
3 mins read
Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign
Amazon Prime India’s Diwali campaign urges viewers to pause binge-watching and spend the festival w…
6 mins read
Experts share their favourite Diwali campaigns from 2020
Here is a listicle compiling the best ads of this year
5 mins read
Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India
Nipun Marya on vivo's Diwali campaign and more
1 min read
'Diwali festive sales likely to witness growth of ₹60K crore rupees over 2019'
CAIT Secretary General Praveen Khandelwal claimed that Prime Minister Narendra Modi's campaign…
3 mins read
Pepperfry's Diwali ad will remind you of all the times you fought with your loved ones for your favourite spot at home
It reminds how furniture played a vital role in nurturing relationships, almost akin to a family me…
4 mins read
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
2 mins read
6 months jail for bursting firecrackers on Diwali: Delhi Environment Minister
Bursting of firecrackers on Diwali in Delhi will attract a jail term of up to six months and a fine…
PTI
5 mins read
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Advertising campaigns that created controversy in 2021
5 mins read
Diwali to be public school holiday in New York City from 2023, Mayor says
Over the years, there were growing calls by the Hindu community to declare Diwali a school holiday …
PTI
4 mins read
Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India
A few campaigns that caught our attention
4 mins read
Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Consumers are now discovering and engaging with brands on their smartphones,
6 mins read
Shows you can binge-watch during the Diwali holidays on Netflix, Apple TV+, and Prime Video
OTT platforms offer some great content that can be watched with friends, siblings, and family an…
6 mins read
2 mins read
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm announces its marketing plans