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<ul><li>The football icon has signed an agreement with the edtech company to promote the cause of equitable education. </li><li>Football has roughly 3.5 billion fans worldwide, and <keyword id="704" type="General" weightage="80" keywordseo="lionel-messi" source="Orion">Lionel Messi</keyword> has a social media following of nearly 450 million. </li><li>With this social initiative, the company aims to make education accessible, equitable, and affordable for all on a global level.</li></ul>Edtech platform BYJU’s on Friday said that global sports icon Lionel <keyword id="6355806" type="General" weightage="100" keywordseo="messi" source="Orion">Messi</keyword> had become the first global brand ambassador for its social impact arm ‘<keyword id="56156" type="General" weightage="20" keywordseo="Education-for-all" source="Orion">Education for all</keyword>’. Football icon Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, signed an agreement with the edtech company to promote the cause of equitable education, the company said. “He (Messi) is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better,” said <keyword id="5563078" type="General" weightage="50" keywordseo="divya-gokulnath" source="Orion">Divya Gokulnath</keyword>, co-founder of BYJU’S. Football has roughly 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million. “I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and BYJU’S has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top,” said Messi. With this social initiative, the company aims to make education accessible, equitable, and affordable for all on a global level. Earlier this year, the company also became the official sponsor of the FIFA World Cup 2022 in Qatar. <div type="Article" hostid="261" msid="94834320" title="The many troubles at BYJU’s that goes beyond the recent layoffs" mstype="2" mssubtype="0"></div> “The long-term engagement, which begins as Lionel Messi embarks on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, will see him feature in campaigns promoting BYJU’S Education For All,” the company said in a statement. The edtech company believes that Messi will be an ideal mentor for hundreds of millions of young people around the world through his unwavering work ethic, study of the game, and love for learning. This trend of roping in big stars as brand faces is not only limited to BYJU’s. E-commerce platforms too relied on big Bollywood stars like Ranveer Singh and Deepika Padukone (for Meesho); Ranbir Kapoor and Alia Bhatt (for Flipkart) for their new campaigns. Beauty startup brand Nykaa too has celebrity brand ambassadors who are investors too — like Bollywood actresses Katrina Kaif and Alia Bhatt. Kaif was also present at the listing ceremony of Nykaa along with founder Falguni Nayyar, as a business partner. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/a-new-study-reveals-pistachios-are-an-antioxidant-powerhouse/articleshow/95295445.cms">A new study reveals Pistachios are an antioxidant powerhouse</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/bank-of-england-warns-of-longest-recession-in-100-yrs/articleshow/95294929.cms">Bank of England warns of longest recession in 100 yrs</a>

Football icon Lionel Messi is global brand ambassador for Byju’s ‘Education for all’ social initiative

<ul><li>BYJU's is an <keyword id="1464841" type="General" weightage="20" keywordseo="edtech" source="Orion">edtech</keyword> platform founded in 2015 with a current valuation of $22 billion. </li><li>Management of the edtech platform says cost-cutting is being done to “achieve overall profitability by March 2023”. </li><li>Many edtech firms have resorted to layoffs this year. </li></ul>Indian edtech decacorn BYJU's announced yesterday that it has laid off 2,500 employees as it has consolidated the many platforms it has acquired – like Toppr, Meritnation, <keyword id="192259" type="General" weightage="50" keywordseo="tutorvista" source="Orion">TutorVista</keyword>, Scholar and HashLearn. This move, the company said, is a way to avoid redundancies in job roles and the layoffs constitute 5% of its workforce. “These measures will help us achieve profitability in the defined time frame of March 2023," said Mrinal Mohit, CEO, BYJU'S India business. As per the audited FY21 financials that it released last month after an 18-month delay, its losses widened by 20 times to ₹4,589 crore. In the last three years, the company has been on an acquisition spree. Its biggest one so far is that of offline test preparatory services provider Aakash for $1 billion in 2021. The payments to PE major Blackstone, which owned 38% in Aakash, were eventually <a href="https://www.thehindu.com/business/byjus-clears-230-million-dues-to-blackstone-for-aakash-acquisition/article65931486.ece">cleared by the company, albeit after delays</a>. It has also purchased Singapore-based <keyword id="6559242" type="General" weightage="50" keywordseo="great-learning" source="Orion">Great Learning</keyword> for $600 million in 2021. Both these entities will function independently, <keyword id="3320944" type="General" weightage="100" keywordseo="byjus" source="Orion">Byjus</keyword> had said. Edtechs in trouble This year, many edtech companies have been suffering from loss of clientele after offline classes have commenced and screen fatigue. Since July this year, many edtech companies like Unacademy and Vedantu have been laying off <a href="https://www.businessinsider.in/business/startups/news/60000-jobs-in-startup-companies-may-lose-their-jobs-this-year-in-india-experts-say/amp_articleshow/91804572.cms">employees</a>. Byju’s which has by then also made its presence felt in offline coaching, is also known to have gone down the same path. As per reports, <a href="https://www.business-standard.com/article/companies/byju-s-owned-whitehat-jr-lays-off-300-employees-in-latest-round-of-job-cuts-122062900323_1.html">WhiteHat Jr, owned by Byju's</a>, laid off around 300 employees in June from the code-teaching and sales teams. However, various <a href="https://www.news18.com/news/business/byjus-lays-off-over-2500-employees-in-toppr-and-whitehat-jr-to-cut-costs-5463853.html">media reports have pegged the layoff </a>number between 1,500-2,500. The company vehemently denied the numbers, but did admit to retrenchments. “To recalibrate our business priorities and accelerate our long-term growth, we are optimizing our teams across our group companies. This entire exercise involves less than 500 employees from across Byju's group companies,” the company spokesperson said after denying the 2,500 layoff number. In good shape says management The edtech giant, which is valued at around $22 billion and is the first edtech unicorn in India has also been under scrutiny for various reasons. The company management however insists that it is in good shape. <keyword id="5563078" type="General" weightage="50" keywordseo="divya-gokulnath" source="Orion">Divya Gokulnath</keyword>, the company’s co-founder also came out in defense of the company saying that a lot has happened since its FY21 results and its widened losses have already been cut by half in FY22. “It’s easy to forget that we are 18 months post FY21, and that BYJU’S has grown more than 4 times in this span,” she wrote in an open letter on LinkedIn. For this year, the company has set a target to achieve $2 billion in revenues. The company founder has stated time <a href="https://www.business-standard.com/article/companies/byju-s-focusing-on-profitable-growth-2-bn-revenue-within-the-sights-ceo-122092001266_1.html">and again that this</a> “revenue within sight”. On the other end of the spectrum, <a href="https://www.bbc.com/news/world-asia-india-58951449">Byju’s users have been complaining </a>about aggressive sales tactics and its effects on learning abilities. Moreover, a few of its employees too <a href="https://twitter.com/malpani/status/1379826997598121987?lang=en">publicly spoke of its</a> high-pressure tactics and practices that’s turned almost exploitative to Indian parents who place a lot of value on their children’s education. SEE ALSO: <a target="_blank" class="c-link" href="https://www.businessinsider.in/business/news/investments-in-real-estate-touched-3-6-billion-in-jan-sep-period-colliers/articleshow/94833113.cms">Investments in real estate touched $3.6 billion in Jan-Sep period: Colliers</a> <a target="_blank" class="c-link" href="https://www.businessinsider.in/business/corporates/news/it-cos-go-slow-on-hiring-despite-high-attrition-rates-hiring-down-57-in-q2/articleshow/94832706.cms">IT cos go slow on hiring despite high attrition rates, hiring down 57% in Q2</a> <a target="_blank" class="c-link" href="https://www.businessinsider.in/business/news/elon-musk-jokes-he-is-selling-perfumes-to-fund-twitter-acquisition/articleshow/94832660.cms">Elon Musk jokes he is selling ‘Burnt Hair’ perfumes to fund Twitter acquisition, changes bio to “Perfume Salesman” as sales cross 20,000</a>

The many troubles at BYJU’s that goes beyond the recent layoffs

Meet Divya Gokulnath, Ruchi Kalra and Neha Bansal — the richest women startup entrepreneurs in India

<ul><li><keyword id="5563078" type="UNKNOWN" weightage="20" keywordseo="Divya-Gokulnath">Divya Gokulnath</keyword> of <keyword id="2900267" type="PERSON" weightage="20" keywordseo="Byju">BYJU</keyword>’S writes for Business Insider on National Educational Day and how the pandemic has changed the future of teaching. </li><li>Due to the pandemic, almost overnight teachers across the globe successfully transitioned to online, tech-enabled classrooms. </li><li>In an online set-up, while the essence of teaching remains intact, the teacher is empowered to create more engaging and interactive learning experiences for students, writes Gokulnath.</li></ul>If you think about it, the biggest contributors to our future don’t only sit in boardrooms or strategy meets. They happen to sit in classrooms and on the swings in the playground. It’s our children who decide what our future will be like and this makes people who impart their learning, their teachers, absolutely “essential and critical”. While the world had its lens focussed on the pandemic, the last few months have been challenging for <keyword id="6355445" type="UNKNOWN" weightage="20" keywordseo="education">education</keyword> as well. According to UNESCO, the routines of roughly a billion learners were disrupted due to pandemic closures. With the virus spreading at unprecedented rates, the future of learning stood at a crossroads. However, human ingenuity came quickly to the rescue; and we collectively realised that to prevent negative long-term effects of this disruption in education, we had to implement technology. And implement technology we did! Almost overnight teachers across the globe successfully transitioned to online, tech-enabled classrooms. What might have otherwise been a herculean task was executed to perfection by dedicated, driven teachers. The satisfaction of teaching students and seeing them achieve success is like none other, and with <keyword id="23248" type="PERSON" weightage="20" keywordseo="Online-learning">online learning</keyword>, teachers are now positively impacting a much larger set of students. With the impact of teaching finally getting its due, India is poised to make teachers for the world in what I believe will be a return to the Golden Age of Teaching. As a country with a large, aspirational youth now is the time we can create high quality and high paying jobs in a profession that has remained under appreciated for far too long. The pandemic teaching report card Learning to teach using technology is not a simple task. Doing it overnight is even more commendable. Traditionally teachers have always been comfortable with direct classroom interaction. But to be able to teach comprehensively without the student in front of you is a whole new ball game. Teachers have picked this up beautifully with little to no formal training and are doing some incredible work out there. Despite their own hurdles and challenges, they are relentlessly helping students everywhere learn better to the best of their capabilities. In addition, over the last few months teachers have also adapted to their changing role as mentors and communicators as they help their students navigate this pandemic through a virtual medium. With rapid up-skilling teachers have proven once again that their grit and dedication for work is unparalleled. Technology as an enabler for teachers A teacher will always be crucial to the effective learning process of any student, whether it is in a physical classroom or an online learning environment. In fact, in an online set-up, while the essence of teaching remains intact, the teacher is empowered to create more engaging and interactive learning experiences for students. I strongly believe that using visuals, animated videos and game-based quizzes, has made me a better teacher. By giving students a front-row seat to their own learning in the online format, teachers can fulfil their roles of mentors and guides much more effectively. However, to make this incorporation of technology truly successful, skill development for teachers in the use of technology is a primary and immediate need. Online learning rides on the troika of world-class content, engagement and personalization. To stay in sync, teachers will need the necessary training to leverage technology to its full potential. I believe strong leadership in school systems that can help identify and fast-track this upskilling will play a crucial role too. Implementing technology doesn’t only help the teaching community educate effectively, but it also gives them the opportunity to be better mentors to their students. Teachers have already proved that nothing can stop them from imparting knowledge, let’s give them the right tools through technology and help them do their jobs even better! The future of teaching Over the past few months, there has been a significant mindset shift with parents and students whole-heartedly embracing online learning. According to our own research, 75% of parents want their children to continue learning online even after school closures end. However, post the pandemic it is most likely that a blended learning approach, with both offline and online methods, will emerge as the winner. To meet the demands of this evolving format, the role of the teacher will go much beyond textbook “teaching”. Teachers build the citizens of tomorrow in the classrooms of today. To help them equip their students for a digital world we need to first equip our teachers with the right technology. With the right support, a spirit to experiment and an open mind, I believe we can help teachers step into the Golden Age of Teaching with their best foot forward. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/zomato-and-swiggy-have-never-been-this-close-to-making-profit-say-goldman-sachs-analysts/articleshow/79163334.cms">Zomato and Swiggy have never been this close to making profit, say Goldman Sachs analysts</a> <a href="https://www.businessinsider.in/business/news/info-edge-earnings-are-proof-that-not-all-internet-businesses-are-immune-to-the-covid-crash/articleshow/79163835.cms">Info Edge earnings are proof that not all Internet businesses are immune to the COVID crash</a>

EXCLUSIVE: Byju’s co-founder Divya Gokulnath’s take on how the art of teaching must change on National Education Day

Roshni Nadar, Divya Gokulnath, Ameera Shah and Vinati Saraf — India’s most powerful businesswomen of 2020, according to Forbes

<keyword id="28120" type="COMPANY" weightage="20" keywordseo="Linkedin">LinkedIn</keyword> has put out its fourth annual list of 25 most-influential voices of India. The list features Indian dignitaries like <keyword id="6354361" type="PERSON" weightage="20" keywordseo="Kiran-Bedi">Kiran Bedi</keyword>, Divya Gokulnath Co-founder, Byju's; Sayema Rahman, Radio Jockey, <keyword id="9734" type="COMPANY" weightage="20" keywordseo="Radio-Mirchi">Radio Mirchi</keyword> etc. The list features people who have directed industry opinion, critically analysed key trends, and used LinkedIn to join conversations and share opinions. Here’s the full list : 
	
	
	
	
	
	
	
	<div type="Slideshow" msid="72357075" hostid="261" title="Here is the LinkedIn Top Voices 2019 India List" firstImageMsid="72357230" slideCount="24"></div>

From Kiran Bedi to Divya Gokulnath  -- these are the top voices of India in 2019
on Linkedin

<ul><li>With consumer interest at the core of the consortium, the <keyword id="1464841" type="General" weightage="100" keywordseo="edtech" source="Orion">EdTech</keyword> companies have committed to observe and adhere to a common ‘Code of Conduct.’</li><li>It would establish a Two-tier Grievance Redressal Mechanism to ensure that the positive impact of the industry reaches every deserving consumer while protecting their interests and promoting their rights.</li></ul> Leading EdTech companies under the aegis of <keyword id="128625" type="General" weightage="20" keywordseo="Internet-and-Mobile-Association-of-India" source="Orion">Internet and Mobile Association of India</keyword> (<keyword id="149966" type="General" weightage="20" keywordseo="IAMAI" source="Orion">IAMAI</keyword>) today announced the formation of the India <keyword id="12934640" type="General" weightage="20" keywordseo="EdTech-Consortium" source="Orion">EdTech Consortium</keyword> (IEC). Aligned with the Government’s recent advisory, the IEC will ensure that every learner shall have access to quality and affordable education, which not only improves their academic performance but also makes them future-ready. With consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct’ and establish a Two-tier Grievance Redressal Mechanism to ensure that the positive impact of the industry reaches every deserving consumer while protecting their interests and promoting their rights. Several EdTech entities have joined the IEC such as such as Byju’s, Careers 360,Classplus, Doubtnut, Great Learning, Harappa, Times Edutech &amp; Events Ltd, Scaler, Simplilearn, Toppr, Unacademy, upGrad, UNext Learning, Vedantu &amp; WhiteHat Jr. The move to set up IEC comes at a time when Indian EdTech players are creating immense value for the global audience. The disruptions led by the pandemic and subsequent lockdowns compelled both parents and educational institutions to implement tech-enabled learning solutions, thereby accelerating the growth of the EdTech sector. Indian EdTech operators have been solving for accessibility and affordability through quality courses from best teachers, instructors and faculty members, to ensure that students across all age groups are benefiting from the innovation in the education sector. This has elevated India’s position on the global map as an education hub. The overall Indian EdTech ecosystem impacts over 500M+ school students, college students and working professionals across India. At this scale, it is critical that the ecosystem follows a framework that will protect the rights of our learners and all EdTech companies are committed to this. Subho Ray, President, Internet and Mobile Association of India, said: “IAMAI and members of the India EdTech Consortium (IEC) are deeply committed to ensuring ethical standards to protect learners on online educational platforms. IEC seeks to empower the learners by not just helping them make informed decisions but by also having their grievances redressed timely. The formation of this self-regulatory body is an important step towards protecting learners as more and more students, teachers and stakeholders are becoming a part of the online education ecosystem.” Commenting on the formation of the IEC, Divya Gokulnath, Co- founder of Byju’s said, “We are completely aligned with the Government's principles on safeguarding consumer interests and welcome the creation of guidelines that help students reach their learning goals in a manner that makes them future ready and conceptually strong. We have always believed that the student should be at the center of the education system and as educators we must do everything possible to create the right set of processes and methods to empower and enhance their learning." Vamsi Krishna, Co-Founder &amp; CEO, Vedantu, said, “The Indian EdTech sector has grown considerably over the last two years with funding and consolidations strengthening the ecosystem. However, while business growth is critical, so is consumer protection since this will allow students and parents to make more informed decisions about the future. Therefore, as part of the newly institutionalized IEC, we will build a sounder and more ethical ecosystem for students so that we can ensure their safety and mitigate any risks they may encounter in their journey to be future-ready.” Mayank Kumar, Co-Founder &amp; MD upGrad and Co-Chairperson, IAMAI EdTech Committee, said, “We are honored to be a part of the IEC at a time when the EdTech sector is accelerating its growth momentum. The last two years have witnessed the rise of online education as a connecting bridge to access flexible and quality education for students as well as working professionals. With the sole purpose of improving the delivery of education services, it is now crucial for us to foster and sustain stakeholder trust by safeguarding their interest as a practice. This initiative will go a long way in strengthening the EdTech sector and establishing India as the Teaching capital of the world.” In the recent past, the education sector has undergone significant transformation and EdTech has supplemented in driving new-age academic excellence. Having created a significant impact by offering quality and affordable education services, EdTech entities have also improved learnability &amp; employability for users to address the evolving needs of the job market. The adaptive learning solutions have ensured that learners are not merely ‘knowledge receivers’ but ‘knowledge creators’ as well. The sector has also created large number of employment opportunities. However, as the sector and end users grow at a fast pace, it is critical to establish a standard code of conduct for all Indian EdTech entities to adhere to and ensure that ‘learners’ remain at the core of all the business practices.

IAMAI establishes India EdTech Consortium to uphold Code of Conduct by  EdTech Platforms

<ul><li>India is the second biggest market for LinkedIn, which Microsoft bought over in 2016 for $26.2 billion.</li><li>The number of users has gone up by 25% in the last 18 months at a time when unemployment in the country rose.</li><li>LinkedIn is also looking to beef up its team in India as it starts rolling out more products that are born in Bengaluru but get adopted in other countries.</li></ul>LinkedIn now has 62 million users in India⁠— nearly 10% of its total member base globally come from the subcontinent as the world’s largest professional networking platform completes 10 years in the country. It took the company, now owned by Microsoft, 3 years to go from 30 million in 2015 to 50 million in June 2018 but in the last 18 months, the number of users has gone up about 25%. Thrilled but composed, Ashutosh Gupta, who was elevated as the country head for LinkedIn India, explained to Business Insider what led to this rise in people getting on board. “We tend to send, the first few updates on your feed will be very job focussed. So that you get what you want and you are more engaged. Another dimension is, the brand campaign that we did called #InItTogether. It also brought about the diversity of the jobs that we have on the platform,” Gupta said. 
 
 
 
 
 
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 Even the demography of the members on the platform, as put out by napoleoncat.com, reflects the spike in job seekers in India. Nearly 90% of the members are under the age of 34, compared to Facebook where the age group of 18 to 34 makes up for about 70% of the user base. There are half a million jobs listed on the platform and as the company statement put it, 2 professionals are joining the platform every second. The company is also targeting small business owners, telling them that the network can help them find new opportunities. 
 
 
 
 
 
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 It also helped that the company realised that the mobile connectivity in India is patchy at best. Therefore, the launch of LinkedIn Lite, which loads faster even when data speeds are slower, was also a big factor for the rise in user engagement, which has gone up by 27% in the last one year. LinkedIn is increasing research and development in India LinkedIn Lite was the company’s first product made outside of its Mountainview headquarters. It was developed by the team in India that is familiar with the problems of a developing economy where the telecom infrastructure is still evolving. Now, it is in use in over 60 countries. But with 62 million users, India is now the second largest market for the networking platform that was <a href="https://www.businessinsider.in/enterprise/microsoft-buys-linkedin-for-26-2-billion/articleshow/52730444.cms" data-type="tilCustomLink" target="_blank">bought over by Microsoft for $26.2 billion in 2016</a>. India is also the fastest-growing market for LinkedIn. Therefore, it has become more important for the American corporation than ever before. <a href="https://www.linkedin.com/help/linkedin/answer/98189/linkedin-events-overview?lang=en" data-type="tilCustomLink" target="_blank">LinkedIn Events</a>, which was born out of India, is the other product born out of the India unit. The feature allows members to organise an event where other members can be invited for a face-to-face interaction. A bit like <a href="https://www.meetup.com/" data-type="tilCustomLink" target="_blank">Meetup</a>. “The R&amp;D team in Bengaluru has global mandates too,” Gupta said. As LinkedIn grows its India business and develops new products, there will be more jobs AT LinkedIn too But Ashutosh stopped short of putting a number to it. So keep an eye out! SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/news/here-is-the-linkedin-top-voices-2019-india-list/articleshow/72357073.cms" data-type="tilCustomLink" target="_blank">From Kiran Bedi to Divya Gokulnath -- these are the top voices of india in 2019 on Linkedin</a>

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Football icon Lionel Messi is global brand ambassador for Byju’s ‘Education for all’ social initiative

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The many troubles at BYJU’s that goes beyond the recent layoffs

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EXCLUSIVE: Byju’s co-founder Divya Gokulnath’s take on how the art of teaching must change on National Education Day

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Roshni Nadar, Divya Gokulnath, Ameera Shah and Vinati Saraf — India’s most powerful businesswomen of 2020, according to Forbes

BI India Bureau

From Kiran Bedi to Divya Gokulnath -- these are the top voices of India in 2019 on Linkedin

BI India Bureau

IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms

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LinkedIn added 12 million Indian subscribers in the last 18 months as people got hungry for jobs

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