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<ul class="summary-list"><li><keyword id="6478840" type="UNKNOWN" weightage="60" keywordseo="Dissociative-identity-disorder">Dissociative identity disorder</keyword>, formerly known as multiple personality disorder, is a psychiatric disorder in which a person has distinct identities or personality states, called "alters."</li><li>A <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> community centered on the disorder was thriving just a few months ago, with creators making educational videos about living with DID.</li><li>DID began trending on YouTube when Anthony Padilla, a popular interviewer, made a video featuring a creator with DID. Then a controversial YouTuber, <keyword id="8299810" type="AGENCY" weightage="60" keywordseo="Trisha-paytas">Trisha Paytas</keyword>, made waves when she said she had multiple personalities.</li><li>The attention put a spotlight on the community — but it also brought criticism that sowed discord among DID creators on YouTube.</li></ul>On YouTube, makeup challenges are common. But this one didn't go according to plan.A YouTuber who goes by TeamPiñata applied dark eyeshadow all over their partner's face. <keyword id="9097265" type="UNKNOWN" weightage="60" keywordseo="dissociadid">DissociaDID</keyword>, also a YouTuber, looked like a panda with blackened eyes thanks to their haphazard techniques.But the bad makeup application wasn't what was out of the ordinary. DissociaDID glazed over halfway through the video. The YouTuber suddenly took on masculine mannerisms and stiffened up."I didn't sign up for this," DissociaDID said with an Essex accent that wasn't present before. "Nin, where did you go?"Without context, the scene would seem bizarre. But for Chloe Wilkinson, the legal name of the creator of <a href="https://www.youtube.com/channel/UC6kFD5xIFvWyLlytv5pTR1w" target="_blank" rel="noopener">the DissociaDID channel</a>, the sudden shift in personality is the norm. They have dissociative identity disorder, previously known as multiple personality disorder.<h2>DissociaDID quickly became a prominent YouTuber in the DID community</h2><a href="http://psychiatryonline.org/doi/abs/10.1176/appi.books.9781585625048.gg24" target="_blank" rel="noopener">The Diagnostic and Statistical Manual of Mental Disorders</a> describes dissociative identity disorder, or DID, as a psychiatric disorder in which a person shows at least two individual identities or personality states — known as "alters" — that can manifest through the person's behavior.Wilkinson was diagnosed with DID after taking a leave from university. In 2018, at 21 years old, they launched their channel to educate their close friends about the condition.Wilkinson's early videos tackled frequently asked questions about DID: What are alters? How do alters communicate and come to the surface? Is there a treatment for DID?As the channel gained traction and subscribers, Wilkinson's content evolved. Subscribers wanted to meet the different alters in the "system" (a term DID creators have used to describe a collection of alters) and hear Wilkinson's reaction to negative portrayals of DID in the media. Some even requested makeup tutorials from the various alters.Wilkinson delivered, posting videos that showed switches between alters and illustrated the inner world in which the alters operated.As Wilkinson captured in the makeup tutorial, alters may emerge unexpectedly after being triggered. Triggers can be positive, such as a stuffed toy that brings out a juvenile alter, or negative, such as a reminder of past trauma."Oh my God, please, just give me 10 minutes. Just let me film," Wilkinson said in one video as they dissociated and other alters emerged.While Wilkinson often used the pronoun of the alter that was speaking while filming, they frequently used "they" and "them" to refer to the group of alters, also known as a system.The decision to share their life on YouTube took Wilkinson on a journey they couldn't have anticipated, gaining DissociaDID a massive following and propelling them into the world of A-list YouTube drama that would eventually fracture a thriving community.<h2>Experts say DID is a trauma disorder developed in childhood to protect the brain from harm and abuse</h2>Experts believe DID is the result of a personality fragmenting as a means of self-protection, cutting off memories and trauma from some parts of the self to make life more manageable. Wilkinson frequently addressed the believed causes of DID in videos, often alluding to experiencing severe trauma in childhood.<a href="https://www.psychologytoday.com/experts/robert-t-muller-phd">Robert T. Muller</a>, a professor of clinical psychology at York University in Toronto who has over 20 years of experience working with people with DID, told Insider that the condition is usually, if not always, "a reaction to horrific, traumatic events that have happened early in childhood."Good research on DID is relatively new, he added, which makes people with the disorder easy targets of skepticism — even among medical professionals. Misinformation about the disorder that's circulated online and <a href="https://www.businessinsider.com/living-with-split-personality-disorder-2017-2" target="_blank" rel="noopener">furthered in media portrayals</a> isn't helped by some in the psychiatric community making light of it, he said.<div type="image" title="Nin DissociaDID" height="775" width="1033" msid="78862563" hostid="261"></div>As Wilkinson said in several videos, speaking about the disorder invited rampant speculation and skepticism from viewers. Their diagnosis and the existence of DID at all were questioned constantly — and most fiercely — on Kiwi Farms, a forum where online figures are investigated and vilified, almost to an obsessive degree."It's a very scary thing, it's a very odd thing, so people doubt its reality," Muller said. "So I'm not surprised to hear that there are people online who have been sidelined, viewed as faking it, viewed as liars."He said people felt the same way about post-traumatic stress disorder before the psychiatric field had a term for it. DID and PTSD are trauma-based disorders — "a response to overwhelming true events that occurred," Muller said.The drama inherent in the idea of DID "makes it an interesting subject of fantasy and fiction and fictionalization, and it's very amenable to metaphor," he added. "Sometimes some of the misconceptions are that these people are very dramatic and it's a way in which they show off their different identities. Usually, this is really not the case."There is <a href="https://edition.cnn.com/2010/HEALTH/expert.q.a/02/23/dissociative.identity.disorder.raison/index.html" target="_blank" rel="noopener">some debate among psychiatrists</a> about whether DID is a combination of several other disorders or something different. Muller said this is largely because of poor communication of the research and because reliable research is still in its infancy."We're still relatively new in getting that message out there," he said. "So I think that's part of the reason that there's so much confusion."People with DID often live difficult lives and can struggle in relationships because of fears of abandonment, Muller said. Accusations of lying about their diagnosis or chastisement for their behavior can have severe effects on their well-being."If there are trolls on the internet who are going around saying you're lying, you're faking, that would feel absolutely humiliating and shaming," he said. "That could have a very strong impact on them in terms of thinking about suicide or feeling that they're unwanted in the world."<h2>Wilkinson said their channel was designed to destigmatize DID and bring a personal perspective to the online discourse</h2>In under two years, the DissociaDID channel surpassed 1 million subscribers. Beyond educating people about the disorder, YouTube fame facilitated community-building with other people with DID, Wilkinson said."When I started my channel, I really did feel like the only person in the world with this disorder," they told Insider in an interview. "When DissociaDID kind of reached new levels of [visibility], it was the most affirming thing to be able to build a community not just for our system but for others who felt like they were alone."Finding a balance between shedding light on the disorder and maintaining privacy, however, proved difficult.Wilkinson reached a new level of internet fame when <a href="https://www.youtube.com/channel/UCPJHQ5_DLtxZ1gzBvZE99_g" target="_blank" rel="noopener">Anthony Padilla</a>, a YouTube creator with 4.8 million subscribers, <a href="https://www.youtube.com/watch?v=ek7JK6pattE" target="_blank" rel="noopener">interviewed them</a> for his "I Spent a Day With" series. The interview, published on March 4, covered the basics of DID and showed Wilkinson switching personalities three times.The segment caught the attention of another YouTuber, <a href="https://www.youtube.com/user/blndsundoll4mj" target="_blank" rel="noopener">Trisha Paytas</a>, who has nearly 5 million subscribers and has confessed to trolling in the past. On March 12, she posted a video, which has racked up 1.7 million views, in which <a href="https://www.insider.com/trisha-paytas-claims-to-have-dissociative-identity-disorder-in-video-2020-3">she said she had multiple personalities</a>. She mentioned DissociaDID and said the YouTuber "seemed crazy."Paytas' videos were met with intense skepticism from the DID community, which has struggled to legitimize treatment of the disorder. Critics said Paytas' attempt to excuse past bad behavior by blaming it on another personality was harmful, perpetuating a "Dr. Jekyll and Mr. Hyde" stereotype about DID.Wilkinson posted two responses to Paytas. In one, titled "<a href="https://www.youtube.com/watch?v=5jiepCPbIf8">TRISHA PAYTAS – THE IMPACT</a>," Wilkinson detailed the effects of Paytas' comments on the DID community."We've seen a lot of other systems splitting, new alters being created, people saying that, you know, they ain't ever going to tell anyone else about their DID because of stuff like this," Wilkinson said in the video, adding that "it's been very damaging for the whole community, and that's been very difficult to watch."<h2>The new visibility posed challenges for DissociaDID and their partner, resulting in them fleeing the internet</h2>DissociaDID and TeamPiñata, who met via YouTube and began a long-distance relationship in late 2018, were arguably the two most popular DID YouTubers. Their channels steadily gained subscribers over the past year — TeamPiñata to 100,000 and DissociaDID to over 1 million. Their subscribers celebrated when they got engaged last year.But the attention from Padilla's interview and Paytas' involvement in the online discourse spurred louder allegations from commentators that they were faking the disorder and manipulating followers, as well as concerns over old disturbing artwork.A YouTuber named <a href="https://www.youtube.com/c/VangelinaSkov/videos" target="_blank" rel="noopener">Vangelina Skov</a> covered everything that unfolded in the DID community on their channel, bringing in thousands of subscribers.Early on, Skov said, the couple was accused of cultural appropriation because they said they had alters of different races. In several videos, DissociaDID described one alter, Nadia, as Black and said her heritage involved "Native American influences."As one DID creator of color explained in an Instagram post, this framing can have harmful implications. "Alters do not know what it's like to be a separate race or ethnicity than the body because they are all treated based on how the body looks," they wrote.Wilkinson addressed the issue in a YouTube video and apologized with a statement on Instagram, saying that a literary character might have had an influence on the alter."Due to a life of white privilege our brain cannot comprehend the lived experiences of generational racial trauma, racial oppression, heritage and <keyword id="24504" type="ORGANIZATION" weightage="100" keywordseo="culture">culture</keyword> that are involved," Wilkinson wrote.Wilkinson did not disavow the alter, though.Criticism of the couple intensified over a darker situation that surrounded TeamPiñata, whose legal name is Nanette Zúñiga.Zúñiga came under scrutiny for artwork — which was posted on their old Tumblr account and resurfaced on <a href="https://www.instagram.com/d.i.d.you.want.the.facts/" target="_blank" rel="noopener">Instagram</a> — in which they described their "sneeze fetish" in detail, with NSFW cartoons depicting clearly juvenile characters, such as the Powerpuff Girls, in sexual situations.Zúñiga defended the drawings in a livestream but subsequently deleted their YouTube channel and disappeared from social media.<a href="https://www.youtube.com/channel/UCTI5BlmP3K30MHh0Bxnp92A" target="_blank" rel="noopener">The Alternative System</a>, another DID YouTuber, said the discovery of this art and the reactions of Zúñiga and their fans was traumatizing to some people in the DID community, many of whom are survivors of childhood sexual abuse."The impact of the behavior of these two systems caused an uproar in the community," they told Insider. "A lot of us had great emotional distress. A lot of us had a lot of hate thrown our way and even death threats for speaking out against these systems."<h2>For people with DID, aspects of the disorder can lead to feelings of shame and regret</h2>Muller said that people with DID lack the ability to have full control over the different parts of themselves. Most people can put on different "hats" — be it the colleague, the boss, the parent, or the lover — but having DID means this ability is "severely compromised," with different alters speaking, interacting, and behaving on their own whims, he said.They can do and say things that later on they may have no memory of, which can lead to shame, embarrassment, and fear of the repercussions, he said. They blame themselves for not having the control to stop themselves, he said.Muller said he didn't know Zúñiga's case. But he said that people with DID are no more dangerous than other people, adding that when people with DID share artwork, it's part of themselves, and it is usually accompanied by feelings of vulnerability.<div type="image" title="DissociaDID TeamPinata" height="781" width="1042" msid="78862564" hostid="261"></div>Wilkinson <a href="https://www.youtube.com/watch?v=4Lj45V1ec5E&amp;ab_channel=BoredMonroenroe" target="_blank" rel="noopener">said on Instagram</a> shortly after Zúñiga's pictures were discovered that they had no idea the images existed and that they needed to take some time off YouTube. They said they attempted suicide during the break and were working on their <keyword id="6354774" type="ORGANIZATION" weightage="60" keywordseo="Mental-health">mental health</keyword>. They have since said they are no longer in a relationship with Zúñiga.<h2>The DID community is healing after the disruption</h2>Zúñiga <a href="https://www.youtube.com/watch?v=ZPTPPddfIp0&amp;ab_channel=VangelinaSkovSkov">expressed sadness</a> about the DID community being torn apart when they left YouTube.But Skov told Insider the community was not necessarily damaged, because not everyone accepted the couple in the first place. The Alternative System, for example, accused DissociaDID and TeamPiñata of presenting a sensationalized, dramatic depiction of DID.Without the couple, Skov said, the small DID community that predated them on YouTube can continue their videos without the fear of drama."After the Anthony Padilla video, there were a lot of new eyes on the community that hadn't been there before, so for a while it seemed bigger than it was," Skov told Insider. "But after everything's sort of died down and Trisha Paytas went away, the community kind of went back to normal."There was a lot of fighting and tension for a while, Skov said, but now it seems to be back to what it was: a small pocket of the internet for people with DID to communicate, spread awareness, and feel safe.Wilkinson declined to comment on the shifts within the DID community, citing a need to focus on their mental <keyword id="6354750" type="UNKNOWN" weightage="60" keywordseo="health">health</keyword> and safety during a break from social media. DissociaDID has since posted a few times <a href="https://www.youtube.com/c/DissociaDID/community" target="_blank" rel="noopener">on their community tab</a> and set up a drawing competition for fans, but they have mostly remained offline.They <a href="https://www.youtube.com/watch?v=nLW1Acynvb4&amp;t=77s&amp;ab_channel=DissociaDIDsociaDID" target="_blank" rel="noopener">posted their first video</a> in months on Tuesday to promote their Patreon. They said that while they missed their fans, they weren't ready to return to YouTube just yet."We've been thinking of you this whole time, but it's been a journey. It's been a time," they said. "We've been having a time. We genuinely have missed you all so much."They said they had "a little bit further to go" in their healing before they could start making educational videos again, but they hinted that it would happen soon."We're still here, don't worry," they said confidently. "We will be making videos again."Read more:<a href="https://www.businessinsider.com/living-with-split-personality-disorder-2017-2">Dissociative identity disorder is nothing like how it's portrayed in 'Split,' according to people who have it</a><a href="https://www.insider.com/trisha-paytas-youtube-feud-did-dissociative-identity-disorder-2020-3">Trisha Paytas is embroiled in an escalating YouTube feud over her videos claiming that she has multiple personalities</a><a href="https://www.insider.com/everything-trisha-paytas-got-wrong-about-dissociative-identity-disorder-2020-3">Everything Trisha Paytas got wrong about dissociative identity disorder in a video where she claimed to have multiple personalities</a>

A thriving YouTube community of people with multiple personality states went viral. Then controversies fractured it down the middle.

<ul class="summary-list"><li><keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> star Morgan Adams is facing backlash after posting a collaboration video with <keyword id="8299810" type="AGENCY" weightage="60" keywordseo="Trisha-paytas">Trisha Paytas</keyword>, one of the platform's most controversial personalities. </li><li>Paytas has been at the center of a bitter online feud for the last month, following a video in which she claimed to have <keyword id="6478840" type="UNKNOWN" weightage="60" keywordseo="Dissociative-identity-disorder">Dissociative Identity Disorder</keyword> (<keyword id="313116" type="ORGANIZATION" weightage="60" keywordseo="DID">DID</keyword>) and called another YouTuber "crazy."</li><li>Paytas, a self-confessed "troll," has a reputation for posting controversial content that outrages and bewilders her followers. </li><li>Fans are telling Adams that they're "disappointed" in her and in her brother, YouTuber Ryland Adams, for maintaining a relationship with Paytas who has "caused hurt" and remained "unapologetic." </li><li>The Adams siblings are best known for their association with YouTube megastar Shane Dawson. Ryland is engaged to Dawson, who is friends with Paytas.</li><li><a href="https://www.insider.com/?hprecirc-bullet">Visit Insider's homepage for more stories</a>.</li></ul>YouTuber Morgan Adams, a largely uncontroversial personality known for her vlogs, travel content, and association with Shane Dawson, is facing backlash from fans after collaborating with the ever-controversial YouTuber Trisha Paytas in a new video. The 22-year-old — whose brother is YouTuber (and Shane Dawson's fiancé ) Ryland Adams — has amassed 3.4 million subscribers since joining the platform in 2015. <h2>On April 21, Adams posted a video titled "<a href="https://www.youtube.com/watch?v=tkuzhO1E_Mw&amp;feature=youtu.beu.be">I Wore Trisha Paytas Clothes For A Week!</a>" in which Paytas styled a week's worth of outfits for her to wear.</h2>In the video, Adams and her brother traveled to Paytas' home, ready to dig through the mukbanger's many closets."I literally don't collab with anyone ever because I get too antisocial and weird," Adams joked. Paytas and Adams discussed their style preferences and mulled over their options for Adams' new wardrobe — and Ryland advised "the crazier the better," suggesting that the outfits should be "maybe semi-offensive" and "really blingy."Adams proceeded to wear her new Paytas-inspired outfits — including a pink tube top, fur boots, an orange NASA jumpsuit, a pink feathered dress, and a pink plaid bikini — while going about her daily activities, including assembling a bookshelf, researching foot fetishes, and making a cautious trip to the Taco Bell drive-thru to make a mukbang video. The video also captures Ryland Adams and Shane Dawson's reactions to the new looks. "Did Jeffree [Star] give you permission to use his dogs as shoes?" Dawson joked. "Quarantine is going well."<h2>Within hours of posting the collaboration video, Adams began receiving backlash from fans over her decision to collaborate with Paytas. </h2>Subscribers expressed disappointment in the Adams siblings and Shane Dawson for continuing their friendship with Paytas despite the mukbanger's history of controversial and "harmful" statements. "I really can't wrap my head around the fact that Morgan and Shane talk so much about mental health but still hang out with Trish," one commenter wrote. "Don't get me wrong, I love Shane, Ryland, and Morgan, but I really don't understand this situation.""The fact that people still stan Trish is absurd. Even if she is an actual good person behind cameras, doing content that is offensive to so many people all for more clout is disgusting," another wrote. <h2>The criticism continued on when Adams posted a link to the video on <a href="https://twitter.com/morganadams/status/1252665661597159425">Twitter</a>.</h2>"I think it's disappointing for people such as Morgan, Ryland, and Shane to openly support someone who has caused so much hurt and is unapologetic about it. I don't [think] putting this on a platform where you have such a young, impressionable audience is right," one commenter <a href="https://twitter.com/Lilohiggins123/status/1252668136190554113">wrote</a>. "Trisha's actions played a part in driving someone to attempt suicide. Her deplorable behavior cannot simply be ignored," another <a href="https://twitter.com/KBeanz19/status/1252669379923316738">added</a>. "It looks really bad on your part to still work with her and post this video after all the harm she has caused."<h2>After Adams' video dropped, Paytas took to her Instagram stories to praise the video.</h2><h2><div type="image" title="Trisha Paytas" height="1200" width="1600" msid="75304303" hostid="261"></div></h2>The YouTube star said she was "flattered" to collaborate with Adams and that she was proud of the way the video was executed. "Morgan has my whole heart, I love her so fricken much," Paytas said.Morgan Adams did not immediately respond to Insider's request for comment. <h2>The video collaboration follows a particularly <a href="https://www.insider.com/trisha-paytas-youtube-feud-did-dissociative-identity-disorder-2020-3">chaotic month</a> for Paytas, who outraged subscribers and YouTubers when she uploaded a video claiming to have Dissociative Identity Disorder (DID).</h2><div type="image" title="Trisha Paytas" height="1060" width="1413" msid="75304305" hostid="261"></div>In early March, Paytas uploaded a <a href="https://www.youtube.com/watch?time_continue=932&amp;v=TcOdCuluFyo&amp;feature=emb_logoemb_logo">video</a> in which she claimed to have multiple personalities and introduced her subscribers to her various 'alters.' She went on to make several <a href="https://www.insider.com/everything-trisha-paytas-got-wrong-about-dissociative-identity-disorder-2020-3">inaccurate claims</a> about the nature of the disorder and to describe Chloe Wilkinson, a YouTuber who shares her experience living with DID on her channel <a href="https://www.youtube.com/channel/UC6kFD5xIFvWyLlytv5pTR1w">DissociaDID</a>, as "crazy." YouTube star Anthony Padilla immediately responded to the video, posting an Instagram story accusing Paytas of claiming to have the disorder in order to "mock people in the [DID] community and call them crazy."Wilkinson — who goes professionally by Chloe but identifies as a system of alters — posted a <a href="https://www.youtube.com/watch?v=mziOf6NrEio&amp;feature=emb_logologo">40-minute-long reaction video</a> in which she called Paytas' characterization of the disorder "misinformed," "outdated," and "stigmatizing." Wilkinson did not comment on the validity of Paytas' stated symptoms but said that the video was "a step back" for the DID community.Paytas posted a <a href="https://www.youtube.com/watch?v=M4qTpY-dC6c&amp;feature=emb_logo&amp;has_verified=1rified=1">response video</a> of her own in which she criticized both Padilla and Wilkinson, accusing Padilla of "pretending to be some sort of mental health advocate" and defending her right to comment on Wilkinson's content. She went on to post <a href="https://www.youtube.com/watch?time_continue=2&amp;v=dsG_VSMJKi0&amp;feature=emb_logoemb_logo">another video</a> in which, she claims, she experienced an "on camera switch" of her alters — to which Wilkinson responded in a <a href="https://www.youtube.com/watch?v=5jiepCPbIf8">video</a> uploaded to the <keyword id="9097265" type="UNKNOWN" weightage="60" keywordseo="dissociadid">DissociaDID</keyword> channel.Paytas then <a href="https://www.youtube.com/watch?v=6BJzcKmZgZU&amp;feature=emb_logologo">accused</a> DissociaDID of "bullying" her and said the online backlash had put her in "a constant state of fear and sadness."In April, Wilkinson, who frequently posted on Instagram about the impact of the escalating feud, revealed that she'd experienced a recent suicide attempt and would be taking a break from social media. As the feud escalated, Paytas' subscribers commented on her videos accusing her of exacerbating the trauma of the DID community, with hundreds calling her "disgusting" and "toxic."<h2>This is not the first time Paytas has been embroiled in YouTube drama.</h2><div type="image" title="Trisha Paytas" height="1128" width="1504" msid="75304310" hostid="261"></div>Paytas, a self-confessed "online troll" is notorious for posting controversial content that bewilders her followers — from <a href="https://www.insider.com/life-and-controversies-of-youtuber-trisha-paytas-2019-8#on-october-7-paytas-posted-a-video-saying-she-is-transgender-29">claiming out of left fie</a><a href="https://www.insider.com/life-and-controversies-of-youtuber-trisha-paytas-2019-8#on-october-7-paytas-posted-a-video-saying-she-is-transgender-29">ld to be a transgender man</a> to telling followers she identifies "<a href="https://www.insider.com/life-and-controversies-of-youtuber-trisha-paytas-2019-8">as a chicken nugget</a>."Most recently, Paytas enraged subscribers with <a href="https://www.youtube.com/watch?v=nK0DKUyqtMs">a new video</a> in which she argued that large-scale safety measures in response to the COVID-19 pandemic, like closing restaurants, are "crazy.""It is a flu, if you do get it you're not going to die," she said. "I get if you're older, you're more susceptible at higher risk. Literally everyone I've talked to who's informed says it's just a flu, it goes away."Thousands of commenters accused Paytas of "spreading incorrect information" and being "selfish" amid the pandemic. Read more: <a href="https://www.insider.com/trisha-paytas-spreads-misinformation-about-the-coronavirus-in-video-2020-3">Trisha Paytas spreads more misinformation about the coronavirus in a new video, saying it's just 'the flu' and young people can't catch it</a><a href="https://www.insider.com/trisha-paytas-youtube-feud-did-dissociative-identity-disorder-2020-3">Trisha Paytas is embroiled in an escalating YouTube feud over her videos claiming that she has multiple personalities</a><a href="https://www.insider.com/life-and-controversies-of-youtuber-trisha-paytas-2019-8">The life and controversies of YouTuber Trisha Paytas, from claiming she has multiple personalities to identifying as 'a chicken nugget'</a>Read the original article on <a href="https://www.insider.com/morgan-adams-trisha-paytas-video-youtube-backlash-shane-dawson-2020-4">Insider</a>

YouTubers are facing backlash for collaborating with Trisha Paytas, a controversial creator who viewers are calling 'toxic' and 'harmful'

Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. <a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a>Many "micro" influencers with under 100,000 followers are landing brand deals and building significant businesses across social <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media">media</keyword>.My colleague Sydney Bradley broke down 15 top talent management companies that are helping to shape the careers of micro influencers in 2020.Talent managers help influencers with their growing businesses, but not all managers will take on clients with smaller follower counts, since it's more of a gamble to sign an emerging star than one with a massive audience. These 15 companies do.They work with their micro influencer clients on all aspects of the business, like building relationships with brands, creating media kits for talent, managing incoming opportunities, negotiating rates, and reviewing contracts for clauses like "usage rights" or exclusivity.Several managers said that it's the negotiating and contract side of management that is most important business element for micro influencers who are looking for representation.But when does it make sense for a micro influencer to start considering a manager?"The right time to get a manager is when you are consistently getting approached by brands or agencies to work on brand deals and you're ready to elevate," said Jess Hunichen, a cofounder of the talent agency Shine Talent Group, who manages over 47 micro influencers.<a href="https://www.businessinsider.com/top-talent-managers-for-micro-influencers-instagram-youtube-tiktok-2020-10">Check out the full list here</a>. <h2><a href="https://www.businessinsider.com/tiktok-star-sienna-mae-gomez-interview-business-dance-future-plans-2020-10">A viral TikTok on body positivity helped Sienna Mae Gomez get the attention of celebs like Lizzo and build an influencer career</a></h2><div type="image" title="Sienna Gomez" height="1549" width="2065" msid="78933184" hostid="261"></div>Sienna Mae Gomez has over 7 million followers on <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword>, and her online fame started in August when a video of her dancing in her kitchen was widely shared. That video, which now has over 18 million views, as well as other body-positive dance videos she posted, helped her create a following on TikTok, <keyword id="819905" type="COMPANY" weightage="60" keywordseo="Instagram">Instagram</keyword> (870,000 followers), and <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> (140,000 subscribers). I interviewed Gomez who described her plan to turn her love of dance and entertaining into a long-term career."I get recognized, I think, probably every time I go out now, which is literally just crazy," she said. "When I'm meeting people and networking with people who I've looked up to for so long, I'm honestly just trying not to fangirl over them."Similar to other famous TikTok creators like Charli and Dixie D'Amelio or Addison Rae Easterling, Gomez said her family has supported her rise to fame, especially her mom, who helps manage her business.<a href="https://www.businessinsider.com/tiktok-star-sienna-mae-gomez-interview-business-dance-future-plans-2020-10">Read more on Gomez and her growing career here</a>.<h2><a href="https://www.businessinsider.com/over-50-execs-praised-influencer-marketing-to-investors-this-year-2020-10">More than 50 execs at public companies have mentioned influencers in investor calls this year, with topics ranging from Charli D'Amelio to micro influencers</a></h2><div type="image" title="Charli D'Amelio" height="1500" width="2000" msid="78933186" hostid="261"></div>Influencers have become a key talking point for some CEOs at publicly traded companies.Once viewed as an experimental marketing category relegated to the world of direct-to-consumer startups, CEOs at small- to large-cap companies are now regularly fielding questions about influencer marketing from investors.My colleague Dan Whateley reviewed hundreds of company transcripts and found that executives at dozens of companies have boasted to investors about the benefits of working with creators this year. CEOs have described the positive impact creators have had on sales, discussed social-media ambassador programs, explained why influencers aren't a fit for their brand, and even called out individual creators like Charli D'Amelio as partners. <a href="https://www.businessinsider.com/over-50-execs-praised-influencer-marketing-to-investors-this-year-2020-10">Read more on the topics ranging from Charli D'Amelio to micro influencers here</a>.<h2><a href="https://www.businessinsider.com/tiktok-skincare-influencer-makes-5000-per-month-with-affiliate-links-2020-10">How an influencer is using TikTok and Instagram to make over $5,000 per month after the pandemic 'ruined' her real-estate career</a></h2><div type="image" title="Vi Lai skincare" height="1148" width="1531" msid="78933188" hostid="261"></div>Vi Lai was working full time as a realtor until March when the pandemic upended her career.Now, she is earning money as a skincare influencer on TikTok and Instagram, where she has hundreds of thousands of followers and posts content about skincare routines and product reviews. "I would not have survived" without TikTok, Lai said.The skincare industry has seen a surge in social-media content and engagement since the start of the pandemic, as more people spend time at home and spend money on self-care.Sydney interviewed Lai on how she's been able to earn over $5,000 per month using affiliate codes and how she's navigated brand sponsorships. <a href="https://www.businessinsider.com/tiktok-skincare-influencer-makes-5000-per-month-with-affiliate-links-2020-10">Read the full post on Lai's growing influencer business here</a>.<h2>More creator industry coverage from Business Insider:</h2>YouTube: <ul><li><a href="https://www.businessinsider.com/top-gaming-brands-that-hire-influencers-on-youtube-and-instagram-2020-10">The top gaming brands dominating sponsored influencer posts on YouTube and Instagram</a> (Dan Whateley)</li><li><a href="https://www.businessinsider.com/youtube-employee-top-platform-trends-for-creators-marketers-brands-2020-10">Meet the YouTube team leader who identifies the latest platform trends, from sourdough to true crime, and subscribes to over 1,000 channels</a> (Amanda Perelli)</li></ul>TikTok <ul><li><a href="https://www.businessinsider.com/how-much-money-tiktok-influencer-makes-brands-200-thousand-followers-2020-10">How much money a TikTok influencer with about 260,000 followers makes from brands</a> (Sydney Bradley)</li></ul>Instagram <ul><li><a href="https://www.businessinsider.com/gen-z-instagram-influencers-charge-highest-rates-sponsored-content-2020-10">Gen-Z Instagram influencers are charging the highest rates for sponsored content compared to other age groups</a> (Amanda Perelli)</li><li><a href="https://www.businessinsider.com/instagram-expands-badges-tipping-feature-for-livestreams-details-2020-10">Instagram expands its "</a><a href="https://www.businessinsider.com/instagram-expands-badges-tipping-feature-for-livestreams-details-2020-10">Badges"</a><a href="https://www.businessinsider.com/instagram-expands-badges-tipping-feature-for-livestreams-details-2020-10"> tipping feature, which one creator said earned her over $1,000 in a week</a> (Sydney Bradley)</li></ul><h2>This week from Insider's digital culture team:</h2><div type="image" title="youtube DID community 4x3" height="1875" width="2501" msid="78933189" hostid="261"></div><h2><a href="https://www.insider.com/did-dissociative-identity-disorder-youtube-multiple-personalities-community-real-fake-2020-8">A thriving YouTube community of people with multiple personality states went viral. Then controversies fractured it down the middle.</a></h2>Dissociative identity disorder, formerly known as multiple personality disorder, is a psychiatric disorder in which a person has distinct identities or personality states, called "alters."Margot Harris and Lindsay Dodgson reported on a YouTube community centered around the disorder, which just a few months ago was thriving, until popular creators placed a spotlight on the community. Earlier this year, creators were making educational videos about living with DID. In March, the community reached a new level of internet fame when YouTuber Anthony Padilla (4.8 million subscribers) interviewed a creator living with DID for his "I Spent a Day With" series. The interview covered the basics of DID and showed the YouTuber switching personalities three times.The segment caught the attention of another YouTuber Trisha Paytas (5 million subscriber) and she posted a video, which has gotten 1.7 million views, in which she said she had multiple personalities. She mentioned DissociaDID and said the YouTuber "seemed crazy."Paytas' videos were met with intense skepticism from the DID community, which has struggled to legitimize treatment of the disorder. The attention from these videos spurred louder allegations from commentators that they were faking the disorder and manipulating followers.<a href="https://www.insider.com/did-dissociative-identity-disorder-youtube-multiple-personalities-community-real-fake-2020-8">Read the full story here</a>.More from Insider: <ul><li><a href="https://www.insider.com/harry-potter-tiktok-trend-outfits-characters-inspired-dress-up-2020-10">Harry Potter TikTok trend has creators putting together outfits inspired by the Harry, Ron, and other characters</a> (Palmer Haasch)</li><li><a href="https://www.insider.com/celebrities-tricked-into-fake-borat-3-audition-by-youtube-pranksters-2020-10">Celebrities and a politician got tricked into fake "Borat 3" auditions by YouTube pranksters</a> (Lindsay Dodgson)</li><li><a href="https://www.insider.com/conspiracy-theory-influencers-sue-youtube-for-removing-content-qanon-2020-10">15 QAnon influencers sue YouTube for removing their content from the platform</a> (Rachel E. Greenspan)</li></ul><div type="image" title="noah centineo february 2020" height="1310" width="1747" msid="78933191" hostid="261"></div><h2>Here's what else we're reading: </h2><ul><li><a href="https://www.menshealth.com/entertainment/a34483222/faze-rug-money-career/">YouTuber FaZe Rug on his career, business, and why he regrets spending $1 million on cars</a> (Joshua Ocampo, from Men's Health) </li><li><a href="https://www.nytimes.com/2020/10/27/style/noah-centineo-voting-popup.html">Actor Noah Centineo opened a pop-up in Los Angeles to get influencers and their audiences to vote</a> (Taylor Lorenz, from The New York Times)</li><li><a href="https://www.adweek.com/agencies/invisalign-taps-tiktok-influencers-like-charli-damelio-and-gains-social-clout/">Invisalign sales jump after hiring TikTok influencers like Charli D'Amelio</a> (Emmy Liederman, from Adweek)</li></ul>Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com<h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard">Subscribe to the newsletter here</a>.</h2>

You Searched For "dissociadid" and got 3 results

A thriving YouTube community of people with multiple personality states went viral. Then controversies fractured it down the middle.

Margot Harris,Lindsay Dodgson

YouTubers are facing backlash for collaborating with Trisha Paytas, a controversial creator who viewers are calling 'toxic' and 'harmful'

Margot Harris

The top talent managers for emerging creators on Instagram, YouTube, and TikTok

Amanda Perelli

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