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<ul><li>Media platform Disney+Hotstar filed a first information report (FIR) at Bengaluru cyber cell against a few digital platforms indulging in piracy this week.</li><li>Disney+Hotstar is the latest victim in a long list of streaming platforms that have lost their revenues to piracy.</li><li>Last year, Zee Entertainment Enterprises had filed an official complaint, pertaining to the pirated version of the film ‘Radhe’ being circulated across messaging platforms, including WhatsApp and Telegram.</li></ul>There is something common between Rajamouli’s RRR, Yash starrer KGF: Chapter 2 and Salman Khan’s Radhe. They’re not just superhit movies, they were all pirated way ahead of their release. The latest victim of this cybercrime is Disney+Hotstar. It has filed an FIR <a href="https://www.business-standard.com/article/current-affairs/disney-star-lodges-fir-against-websites-app-in-fight-against-piracy-122052900405_1.html">complaint </a>against TamilMV, TamilBlasters, Tamilrockers, and application PikaShow TV for carrying leaked content on their platform. “The cumulative traffic on these platforms is estimated at 62 million,” Santosh Ram, station house officer, cybercell, Bengaluru Police told <a href="https://www.business-standard.com/article/current-affairs/disney-star-lodges-fir-against-websites-app-in-fight-against-piracy-122052900405_1.html">Business Standard</a>. It joins the long list of complaints and cases against piracy. Star, along with Viacom 18 Media Private, had also filed <a href="https://timesofindia.indiatimes.com/city/mumbai/rogue-mobile-app-developer-held-in-content-piracy-case/articleshow/91801209.cms">a case against</a> android software aggregator Thop TV right before the ICC World Test Championship Final. <a href="https://timesofindia.indiatimes.com/city/mumbai/rogue-mobile-app-developer-held-in-content-piracy-case/articleshow/91801209.cms">Thop TV</a> is a rogue app that illegally provides access to films, shows and live sports on TV, as well as video-on-demand content, without consent from its producers. Its CEO was arrested last month in April 2022. After Radhe was leaked before its release on OTT platforms, Zee Entertainment Enterprises filed an FIR against it at the cyber branch. The movie was circulated across messaging platforms, including WhatsApp and Telegram. Piracy, however, is not new to the industry. Since the dawn of professional film production, pirates have been looking for ways to make a few quick extra bucks. After the advent of the internet and social media, it has become easier to download, mirror and circulate content. How vast is the sea of pirates? OTT players have been paying millions to movie producers for exclusive rights – and without direct earnings from the releases, they stand to lose future subscribers. A <a href="https://www.livemint.com/industry/media/indian-ott-market-to-touch-13-15-bn-in-10-years-deloitte-11645515343481.html">report </a>by Deloitte India released earlier this year estimates that OTT platforms may record 20% growth to touch $13 billion–$15 billion over the next decade. However, these numbers could grow at a faster rate if piracy is out of the picture. According to a <a href="https://www.thehindubusinessline.com/info-tech/as-digital-piracy-rises-amid-pandemic-original-content-creators-losing-money-ey/article34743362.ece">report </a>by Digital TV Research, the loss of revenue for OTT players on account of piracy in India is expected to hit $3.08 billion by 2022. India is expected to become one of the largest regions for online piracy this year, said Digital TV Research’s report. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td colspan="3" style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#a2c4c9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Title: Top five countries to lose their revenues to online piracy in 2022 (in $ millions) </td></tr><tr><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ranking </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Country </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Estimated losses in 2022 </td></tr><tr><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">USA </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$11,583 mn </td></tr><tr><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">China </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$9,778 mn </td></tr><tr><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">India </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$3,078 mn </td></tr><tr><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4 </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brazil </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$2,584 mn </td></tr><tr><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5 </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mexico </td><td style="border-left:solid #000000 1.5pt;border-right:solid #000000 1.5pt;border-bottom:solid #000000 1.5pt;border-top:solid #000000 1.5pt;vertical-align:top;background-color:#d0e0e3;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1,576 mn </td></tr></tbody><tbody></tbody><tbody></tbody></table>Source: Digital TV Research The TV and film industries support millions of jobs, from set designers, makeup artists, and musicians to producers and directors — and piracy is eating out of their pockets. As per a <a href="https://www.akamai.com/site/en/documents/white-paper/protecting-the-bank-of-ott-whitepaper.pdf">report </a>by Akamai Technologies, a cybersecurity and cloud service company, Indian pirated websites saw 6.5 billion visits in 2021 and the country is ranked third in the world in accessing piracy websites. India has also earned the dubious distinction of ranking first in music piracy. Fine and punishment for piracy in India Piracy is considered a criminal act across the world. In India, as per the Cinematograph Act of 2019, <a href="https://timesofindia.indiatimes.com/india/3-year-jail-for-viewing-pirated-films-online/articleshow/53818024.cms">offenders </a>could attract a three-year prison term and a fine of up to ₹3 lakh for viewing, downloading, exhibiting or duplicating an illicit copy of copyrighted content. Content released on OTT platforms or television is protected by copyright. If the content is downloaded without the producer’s consent and circulated, it is a violation of the copyright act of 1957. If an FIR is registered against the offender, the police officer is not required to obtain a warrant (or permission from the court). They can seize the offender’s property (computer or laptop).

Indian OTTs might lose $3 bn to piracy this year as leaked content sites see 62 mn footfalls

<ul><li>The streaming giant <keyword id="128682" type="General" weightage="100" keywordseo="netflix" source="Orion">Netflix</keyword> announced last week that it will start charging extra for users outside their households as a way to prevent password sharing.</li><li>Netflix CEO Reed Hastings had recently said the company was “frustrated” that it couldn’t get subscriber growth momentum going in India.</li><li>So if Netflix were to crack down on password sharing in a price-sensitive market such as India, it could lose its subscriber base to other platforms, experts say.</li></ul>In India, your Netflix account isn’t just yours. Well, mostly. It is a collective account of your friends, their friends and even their ex-partners who are not in touch with them anymore. One person pays for the subscription and three to five other freeloaders mooch off of it; a new-age bond that transcends across religion, age and geography. So, when streaming giant Netflix made an announcement that it wants its users to stop sharing passwords with their friends and family — an update that is currently live across Chile, Costa Rica, and Peru — it riled up many internet users. Shortly after, a meme fest sparked up. <div type="twitter" handle="Shweta_baranwal" handlename="Shweta Baranwal" image="http://pbs.twimg.com/profile_images/1458726529173577729/rtylniVq_normal.jpg" favoritecount="1" retweetcount="0" status="Looks like it's time to giveup few friendships #netflixpassword" createdat="1647604581000" id="1504788798051614727"></div> <div type="twitter" handle="fine_as_wine1" handlename="Mekia ♊" image="http://pbs.twimg.com/profile_images/1501471608233414657/P8aqqFwF_normal.jpg" favoritecount="1" retweetcount="0" status="Went up on the price now trying to dictate people sharing their passwords all without even adding new content 🙄 Car… https://t.co/fBrlc3woIP" createdat="1647723017000" id="1505285553297760265"></div> Should freeloaders be worried in India? In a <a href="https://about.netflix.com/en/news/paying-to-share-netflix-outside-your-household">blog </a>post that went live on Wednesday, Chengyi Long, director of product innovation said, “They [multiple streams] have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members.” So, Netflix will now start charging extra for users outside their households as a way to prevent password sharing in these markets, to begin with, and later evaluate whether to bring it to other markets. It is adding two features to curb sharing – ‘Add Extra Member’ and ‘Transfer Profile to New Account.’ While Netflix hasn’t given any indication as to whether it plans to expand this new feature beyond initial test markets, if it does, it could have a negative impact on its rather <a href="https://www.businessinsider.in/tech/news/netflix-added-8-3-million-paid-subscribers-in-last-quarter-its-slowest-growth-since-2015/articleshow/89033252.cms">slow growth</a> trajectory in India. As per data and analytics platform <a href="https://www.data.ai/en/insights/market-data/state-of-mobile-2022-bouyant-economy/">App Annie</a>, Netflix currently has the largest global footprint among video streaming services and is set to surpass 1 million downloads in over 60 countries in 2022. However, the story is different in India. The California-based global streaming platform Netflix is losing its users to homegrown platforms. As per App Annie’s State of Mobile 2022 report -- sorted by total downloads as of 2021, Disney+Hotstar is the most downloaded app, followed by MX Player and ZEE5. <keyword id="3194526" type="General" weightage="20" keywordseo="netflix-india" source="Orion">Netflix India</keyword> didn’t make it to its top 10 list. While Netflix doesn’t reveal its user base for the Indian market, <a href="https://economictimes.indiatimes.com/tech/technology/netflixs-lack-of-success-in-india-frustrating-cofounder-reed-hastings-says/articleshow/89044470.cms">media </a>reports indicate that it is between 4.3 million-4.5 million, which is a small fraction of its competitor Disney+Hotstar (close to 36 million) and Amazon Prime Video (over 17 million). Even Netflix’s co-chief executive (CEO) and cofounder Reed Hastings admitted that the team has been stumped by the lack of success in India. In the company’s post-results webcast for the October-December quarter of 2021, Hastings said, “The thing that frustrates us is why haven’t we been as successful in India. But we are definitely leaning in there.” Business Insider India has reached out to Netflix India for comments on the story, but the company has not responded till the time of filing this report. Before Hastings voiced his frustration publicly, Netflix India had <a href="https://economictimes.indiatimes.com/industry/media/entertainment/netflix-india-cuts-prices-across-its-streaming-plans/articleshow/88267582.cms">slashed </a>its pricing for the mobile-only plan from ₹199/month to ₹149/month in December 2021 to expand its user base and cut through intense rivalry from Disney+Hotstar, Amazon Prime Video and other 60 over-the-top (OTT) platforms. With its choppy growth numbers and slow subscription rate, if Netflix were to restrict password sharing in a price-sensitive market like India, it could slide even further downhill. The streaming platform was launched in India in January 2016 and it is in the initial days of the launch, brand guru and founder of Harish Bijoor Consults Inc., Harish Bijoor, says that a brand or business must set the right practice, and changing it all of a sudden has aspects of ‘negative-peril biting into it.’ “Netflix is watched in India by more people who pay for it. And that is a reality that has its positives and negatives. Password-sharing is today the norm and accepted practice. Something Netflix did not curtail as a practice in its early days. India is a jugaad market. Password-sharing is today a practice that upset the apple cart of many a viewer and many a subscriber. It is going to have quite the effect that a Whatsapp could experience if it became a fee-paid service. Netflix's frustration is really of its own making,” explains Bijoor. As per consulting firm Ormax Media’s OTT sizing <a href="https://www.businessinsider.in/advertising/media/article/india-has-353-million-ott-users-and-96-million-active-paid-subscriptions-which-translates-into-a-penetration-of-25-3-ormax-media-report/articleshow/85791184.cms">report </a>2021, India had a total of 353.2 million OTT users, out of which only 40.7 million i.e., 11.5 % were subscription video-on-demand (SVOD) users and a huge chunk of this market relies on password sharing. Gautam Jain, partner, Ormax Media says, “A large set of OTT users are SVOD Non-paying -- around 19.8 % (69.8 million), i.e., those who watch SVOD content but through password sharing or downloads. While the SVOD subscribers would have shown growth, this non-paying segment would have also grown given the price sensitivity amongst Indian audiences.” In Chile, Peru and Costa Rica, Netflix is charging an extra fee to users who share their accounts outside their household. Subscribers will be charged about $2.98 a month in Chile, $2.99 in Costa Rica and about $2.12 in Peru. As per research firm Trust Research Advisory’s (TRA) CEO, N Chandramouli, the Indian market is so price sensitive that fast moving consumer goods (FMCG) giants are scared to make even a 2 rupee change in their packets of biscuits, shampoo or noodles. Similarly, he says that Netflix’s price-slashing strategy from ₹199 to ₹149 has not attracted new customers. It has allowed its current subscribers to move to an even cheaper plan. And in India, Chandramouli says, pirates are always a step ahead than creators. So, if Netflix were to revise its pricing strategy for the third time in India, it could confuse users, leading to a rise in pirated content. To buy pirated content in Mumbai without having to download an app, all you have to do is walk down the Fort area and you would find 4-5 vendors chasing you — offering the latest releases on a CD or a pen drive, he adds. “There is a huge amount of piracy, which has now climbed onto the OTT bandwagon. Whether it is Telegram or Chinese torrent apps, pirated OTT content is shared there indiscriminately. From the very beginning, from softwares to movies, Indians don't find too much of [sic] qualms about piracy. On top of that, there are about 40 OTT platforms in India. So, the options in entertainment is proliferated [sic] and in this market, a slight price increase could have an impact. Netflix is attempting different strategies in order to attract new subscribers, but nothing has happened. People have downgraded their plans. So, Netflix will suffer a big backlash from existing users if at all it was to renew prices and stop password sharing,” he says. According to a <a href="https://www.thehindubusinessline.com/info-tech/as-digital-piracy-rises-amid-pandemic-original-content-creators-losing-money-ey/article34743362.ece">report </a>by Digital TV Research, the loss of revenue for OTT players on account of piracy in India is expected to hit $3.08 billion by 2022. OTT players are trying to woo consumers with exclusive Bollywood movies and regional content. Chandramouli pointed out that Netflix or Amazon Prime haven’t been able to get their acquisition strategy right in India yet. Citing a recent example, he said that both these streaming services rushed to get Amitabh Bachchan’s movie Sooryavanshi onto their platform for ₹100 crore, which is at least shown once a week on Set Max and other television channels. On television, a viewer can get a minimum of 900 channels in ₹300-350 per month bouquet. It is the only entertainment medium that drives close to <a href="https://www.businessinsider.in/advertising/media/article/how-india-is-cutting-the-cord-to-drive-an-ott-revolution/articleshow/90347924.cms">60%</a> of its revenue from a subscription-based model as compared to other forms of traditional media that are heavily dependent on advertisements. So, if Netflix charges a 10-15% extra for sharing passwords within an Indian household, which is ₹25 to 30, research firm Elara Capital’s senior vice president Karan Taurani also believes that it could have a negative impact. “Indian consumers are very value-centric and they don’t pay for one platform but a bundle of platforms. Netflix has done well in India after reducing its prices and offering a quantity of content. This two-fold strategy has led to the scaling of their subscriber base. If they ask for substituent fee from separate family members, it could work in a negative way because we haven’t been used to it. We pay for one TV set-up box and there are three-four watchers in every household,” says Taurani. When Netflix came to India, it priced its maiden premium plan at ₹500, which Tarurani says was 7X-8X higher than TV bundle plans and other OTT platforms. It was competing with OTT platforms and a huge TV-watching audience in India back then. This challenge led to Netflix’s slow growth and the streaming company has changed pricing as well as introduced a mobile-only plan in the country since then, slashing its price by 60%. “Netflix India revenue has grown 65% YoY in FY21 and it has a market share of almost 35% in India’s SVOD market; we believe Netflix has the first-mover advantage in India, as it was one of the first pay based OTT offerings in the country; it has been able to create a strong brand recall within Indian audience for premium content offerings behind a paywall and this will help it gain more market share as it penetrates deeper in India,” says Taurani. After the October-December quarterly results, Taurani says that Netflix is headed in the right direction. If Netflix now revises its password-sharing policy and price point, it could send the company back to square one.

Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say

<ul><li>Interesting business ideas have cropped up around OTT password sharing in India.</li><li>A verified source told Business Insider that he sells OTT subscriptions at half rates.</li><li>One such startup idea was also floated at an event organized by the Delhi — Business Blasters — named as ‘OTT Hub’.</li></ul>Netflix kickstarted a dangerous experiment to charge people who share passwords. While most subscribers are livid, in India sharing passwords has always been a way of life. In addition to families — undivided Indian families with chacha, bua and ‘friends who are like family’ — OTT passwords travel the length and breadth of bloodlines and beyond. But that’s not even half the story of how OTT passwords are ‘used’ in India. Interesting business models have cropped up around it. One such Delhi- based software engineer owns a ‘business’ that sells OTT subscriptions at half rates — but to a close network of people. Business Insider India has independently verified the veracity of this service. He sells Netflix’s basic one-month subscription at ₹80, while its market price is at ₹199 per month. This account which is shared by around 5-10 people, leaves little room for the half-price buyers to share it further. “We buy multiple subscriptions from another seller and sell them to different people at minimum rates. Everybody watches at different times during the day, hence, it doesn’t create any problems,” the seller told Business Insider India, on the condition of anonymity. He also added that there are hundreds of ‘resellers’ who are selling OTT subscriptions at minimum rates — a key factor which is disallowing large OTT players to discover the depth of the market. <div type="Article" hostid="261" msid="91919516" title="Netflix's plan to charge people for sharing passwords is already a mess before it's even begun, report suggests" mstype="2" mssubtype="0"></div> While <a href="https://www.businessinsider.in/tech/enterprise/news/disney-star-is-the-latest-victim-of-online-piracy-which-is-expected-to-touch-3-billion-this-year-in-india/articleshow/91912088.cms">piracy is illegal</a> and can even attract a prison sentence, jugaad business ideas such as this tread the grey area without a law that bans people from sharing passwords around. A lot of individuals also ‘re-sell’ OTT subscriptions on Telegram and Instagram as well — making content available at a variety of rates. <div type="image" title="Sellers on Instagram" msid="91942369" hostid="261"></div> <cmsannotation type="cmsannotation" annotationid="Many OTTs - and a hub to bring them all together" comment="subhead" text="Many OTTs - and a hub to bring them all together">Many OTTs - and a hub to bring them all together</cmsannotation> Netflix, Amazon Prime, Disney Hotstar, Zee5, Voot and SonyLiv are some of the most popular OTT platforms in India. But they are not the only ones. In fact, a large number of regional OTTs from Sun and other broadcasters and content creators have entered the market with niche offerings. Even Prime Video launched a service called Prime Video Channels that bundles eight OTTs like ShortsTV, ErosNow and more. This indicates that there is a need for an aggregator-like platform to cater to the varied interests of Indian users. One such startup idea was also floated at an event organized by the Delhi government — Business Blasters — which was held in the month of March. A group of 4-5 students of Std. XII presented an idea named ‘OTT Hub’. Their startup plans to give out OTT subscriptions to people on an hourly basis, at affordable rates of ₹5 per hour — for people who want to watch only a movie or two. They have claimed to have already kickstarted this service during the presentation. “Our team is providing OTT platforms for users on a rental basis who have not been able to buy the subscription of the OTT platforms,” said Nikhil and Roshan who are a part of the team. They had invested over ₹3,000, and earned a profit of ₹4,000 in March itself. “Our plan is to expand our business and customer base and tie up with more OTT platforms. For this, we require an investment of ₹20,000,” the team member added. The fact that these youngsters found willing consumers, shows that Indians prefer multiple OTT subscriptions across languages and genres. It could also be one of the reasons why few Indians would stick to one OTT and also keep its usage exclusive. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="http://www.businessinsider.in/tech/news/meta-owned-whatsapp-takes-down-over-16-6-lakh-bad-accounts-within-india-in-april/articleshow/91941917.cms">Meta-owned WhatsApp takes down over 16.6 lakh bad accounts within India in April</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/vodafone-idea-wants-to-triple-the-money-it-makes-from-its-users-but-it-will-take-more-than-hope-and-prayers-to-achieve-it/articleshow/91941634.cms">Vodafone Idea wants to triple the money it makes from its users, but it will take more than hope and prayers to achieve it</a>

India has jugaad businesses & startup ideas that bank on sharing passwords of Netflix, Prime Video and other OTTs

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Indian OTTs might lose $3 bn to piracy this year as leaked content sites see 62 mn footfalls

Karuna Sharma

Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say

Karuna Sharma

India has jugaad businesses & startup ideas that bank on sharing passwords of Netflix, Prime Video and other OTTs

Vaamanaa Sethi

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