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The official trailer of the much-awaited <keyword id="21381643" type="General" weightage="20" keywordseo="sci-fi-epic" source="keywords">sci-fi epic</keyword> <keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword> finally dropped and we think it’s safe to say that the creators do their best to transport us to a dystopian future set nearly a thousand years into the future. With a budget of approximately 600 crore rupees and a star-studded cast, Kalki offers a glimpse into a world teetering on the brink. The film takes inspiration from <keyword id="19982997" type="General" weightage="20" keywordseo="Hindu-mythology" source="keywords">Hindu mythology</keyword>, with Kalki, the 10th incarnation of Vishnu, destined to restore balance during humanity's darkest hour. Directed by <keyword id="19982503" type="General" weightage="20" keywordseo="Nag-Ashwin" source="keywords">Nag Ashwin</keyword>, Kalki 2898 AD features <keyword id="19897073" type="General" weightage="20" keywordseo="Prabhas" source="keywords">Prabhas</keyword> in the titular role. Joining him on this epic journey are legendary actors <keyword id="19927390" type="General" weightage="20" keywordseo="Deepika-Padukone" source="keywords">Deepika Padukone</keyword>, <keyword id="19898963" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="keywords">Amitabh Bachchan</keyword>, Kamal Haasan and Disha Patani. Kalki promises a grand visual experience, transporting viewers to a world unlike anything seen before in Indian cinema. In fact, Prabhas himself bragged about the film's global appeal, stating in a recent interview that Kalki 2898 AD is "made for international [audiences]. With its high production value, stellar cast, and epic storyline, the film has the potential to be a true game-changer for Indian cinema on the world stage. The visual effects and attention to detail in the film are garnering a lot of accolades. Viewers are also very excited about Deepika and Amitabh dubbing the Telugu lines themselves! However, there’s been mixed reviews about the trailer so far — the dialogue delivery, in particular. <div type="twitter" handle="Kshamik4" handlename="Kshamik4" favoritecount="0" retweetcount="0" id="1800167915133730926"></div>Apart from these concerns, many are also wondering if the main characters are somewhat typecast — which isn’t necessarily a bad thing. After the mind-boggling success that the Bahubali franchise saw, Prabhas was dubbed the first pan-Indian star. Since then, the actor has delivered several films with openings that crossed a whopping 100 crore rupees. Prabhas does seem committed to the whole high stakes but visually appealing genre (think Saaho or Adipurush), but the schtick doesn’t seem to be doing him any favours, as almost all of his movies since Bahubali haven’t really succeeded, some fans pointed out. <div type="twitter" handle="SumitkadeI" handlename="SumitkadeI" favoritecount="0" retweetcount="0" id="1800221570310279530"></div>Now that the Telugu star is attempting another such film, we can only hope that he will be able to redeem himself and this particular genre. Then comes Deepika Padukone! While the global star is no-doubt a superb addition to the movie, the soon-to-be mother has taken mothering to a whole new level. Displaying a noticeable baby bump in the trailer of Kalki, Deepika has jogged our memory with her other recent performances in a maternal role. In Brahmastra Part One: Shiva, she assumed the role of Shiva’s (played by Ranbir Kapoor) mother. And in Shah Rukh Khan-starrer Jawan, she played King Khan’s mother as well! But the question that remains is if Deepika deliberately chooses to play more significant maternal characters or is this merely a coincidence? <div type="twitter" handle="htcity" handlename="htcity" favoritecount="0" retweetcount="0" id="1800512346248651239"></div>And now that we think about it, isn’t veteran legend Amitabh Bhachan also seems to be playing a character rather similar to the one he played in Brahmastra — that of a sage and wise old mythological guru with a purpose? In Kalki, Amitabh Bachchan is playing the character of Ashwatthama, who played an important role in the Mahabharata. Anyhoo, we’re very excited to see how these actors, along with the rest of the talented cast, perform. This ambitious project is being produced by <keyword id="20291210" type="General" weightage="20" keywordseo="Vyjayanthi-Movies" source="keywords" meta.keywordsubtype="org" meta.entityname="Vyjayanthi Movies" meta.hostid="261" meta.entityid="Vyjayanthi Movies">Vyjayanthi Movies</keyword> and is set to be released worldwide on June 27. Audiences can expect a spectacle across theatres, with the film releasing in Telugu, Hindi, Tamil, Malayalam, Kannada, and English. The story, however, is even bigger. Due to the extensive amount of footage shot, the makers have decided to release the film in two parts. This ensures that every crucial scene and character gets the spotlight they deserve.

Kalki 2898 AD’s trailer is out and the film looks grand. But have Prabhas, Deepika & Amitabh been typecast?

<ul><li><keyword id="9450009" type="General" weightage="100" keywordseo="wow-skin-science" source="Orion">WOW Skin Science</keyword> launches a new campaign. </li><li>The brand urges people to make a shift to natural products with their latest campaign featuring <keyword id="1515554" type="General" weightage="20" keywordseo="disha-patani" source="Orion">Disha Patani</keyword>.</li></ul>Leading Personal Care Brand WOW Skin Science urges people to make a shift to natural products with their latest campaign featuring Disha Patani - #AbNatureKiSuno. It is the brand’s endeavor to educate and get consumers to give up harsh chemical based products for natural products. With this campaign, WOW Skin Science is reiterating the value of imbibing and embracing all and everything natural for holistic growth and well being. <div type="Youtube" id="20yzRLaFozY" title="WOW Skin Science Red Onion Black Seed Oil Shampoo For 10x Stronger Hair ft. Disha Patani" thumbUrl="https://i.ytimg.com/vi/20yzRLaFozY/mqdefault.jpg"></div> In the film, WOW Skin Science brand ambassador, Disha Patani illuminates on how consumers rely on ‘experts’ for their haircare routine, often turning a blind eye to the harsh chemicals those products might contain. With this thought in mind, WOW Skin Science urges consumers to let nature be your expert and listen to its accord by investing in natural products that do greater good such as onions and black seed oil etc. The campaign highlights the difference between harsh chemical-based products and how they are not the ideal solution compared to natural products. While talking about the campaign, Manish Chowdhary, Co-CEO of Body Cupid Pvt Limited said, “With the beauty industry evolving, consumers have also become conscious of their choices, they are now well versed with the brand and they understand the implications of investing in a particular brand/product. Today’s consumers are cognizant of the ramification of using harsh chemical products and one can witness the evident shift to natural products. The awareness is entrenched in the belief system and with this campaign, we urge consumers that nature is the best teacher, the solution giver for all your woes and to encourage people to Be WOW, Naturally.”

Wow Skin Science urges consumers to not get deceived by shampoo ads with 'fake experts' and celebrities; suggests switching to natural products instead

Bollywood actress <keyword id="1515554" type="PERSON" weightage="20" keywordseo="disha-patani">Disha Patani</keyword> and chef Sanjeev Kapoor have been roped in as brand ambassadors for '<keyword id="2796913" type="PERSON" weightage="20" keywordseo="Washington-Apples">Washington Apples</keyword>', export of which from America is expected to rise by 20 per cent this year, a US government agency announced on Monday. India opened its market for the US apples way back in 2001 when only four containers were shipped. Now, the US apples have a market share of 16 per cent in India's imported apples, according to the Washington Apple Commission. "Export of the US applies are rising every year. Between March and July, apples are exported to India when domestic supplies in India are exhausted," US Ambassador to India Kenneth I Juster said at the launch of the campaign here.
 There are about 30-odd varieties of US apples but few of them are exported to India. "You all have many more varieties to try," he said, adding that export of US apples have been a win-win situation for both farmers and consumers.
 SEE ALSO: <div type="Article" hostid="261" msid="73290359" title="Kamal Haasan's ₹25 crore loan revealed a lot about his finances after nearly 2 years in politics" mstype="2" mssubtype="0"></div>

 The Commission's President Todd Fryhover said the US aims to export 3 million boxes of apples in the ongoing 2019-20 marketing year (September-August), up by 20 per cent from 2.5 million boxes in the last year.
 Mainly four varieties of apples -- Red Delicious, Granny Smith, Gala and Fuji -- are exported to India. However, 90 per cent of the shipments comprise of 'Red Delicious' variety which is known for its crunchy texture and mildly sweet flavour, he said.
 The US apples, which attract 70 per cent of customs duty, are shipped through sea route and mostly via Chennai, Mumbai and Kolkata ports, he added.
 Stating that India is the second largest market for US applies after Mexico, Fryhover said the US has lot of opportunities to expand its network here and it does not feel threatened if Chinese apples are allowed in India.
 India, which produces about 75 million bushel of apples annually mainly in Himachal Pradesh and Kashmir, imports about 28 million bushels of apples a year from different countries to meet its domestic demand, he said.
 A campaign 'Washington Apples Kuchh Khaas Hai' was also launched to create awareness among Indian consumers about Washington Apple varieties, best practices, food safety and fine growing conditions that exist for growing apple in Washington.
 Patani and Kapoor, who are going to be part of the awareness campaign, said they strongly believe an apple a day keeps the doctor away and it was an easy choice to endorse this fruit as they are convinced that "Washington Apples" are known for best quality because they are grown in highly suitable conditions, packed and shipped with great care.

Disha Patani, chef Sanjeev Kapoor roped in as brand ambassador for Washington Apples

<ul><li>On its release day the film earned ₹6.71 crore. The film saw a massive jump of 30% in its collection on day two, earning ₹8.89 crore on its first Saturday. </li><li>Mohit Suri’s revenge drama Malang featuring <keyword id="458611" type="PERSON" weightage="20" keywordseo="Aditya-Roy-Kapur">Aditya Roy Kapur</keyword> and <keyword id="1515554" type="PERSON" weightage="20" keywordseo="disha-patani">Disha Patani</keyword> failed to woo the critics but have impressed the audience. </li><li>Taran Adarsh called the film “disappointing” and gave it 2 stars. </li></ul>Mohit Suri’s revenge drama Malang featuring Aditya Roy Kapur and Disha Patani failed to woo the critics but seems to have impressed the audience. On its release day, the film earned ₹6.71 crore and saw a 30% jump in its collection on day two, earning ₹8.89 crore As of now, the total box office collection stands at ₹15.6 crore with Sunday collections yet to come. 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="5365" retweetcount="281" status="#Malang witnesses substantial growth on Day 2, despite #Delhi having limited screenings... Should score on Day 3 [S… https://t.co/PHOCD0vRfB" createdat="1581229093000" id="1226389823289643013"></div>


 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="8329" retweetcount="484" status="#OneWordReview... #Malang: DISAPPOINTING. Rating: ⭐️⭐️ Mohit Suri misses the bus this time... #Malang works in patc… https://t.co/mKzirzdYuA" createdat="1581082641000" id="1225775557268230150"></div>



 Malang starring <keyword id="6354700" type="PERSON" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword>, Aditya Roy Kapur, Disha Patani is a story of Advait and Sara who falls in love with each other in Goa. Things change when Advait turns into a serial killer and is running from the law. Taran Adarsh called the film “disappointing” and gave it 2 stars. “Mohit Suri misses the bus this time... #Malang works in patches, but its writing plays spoilsport, and fails to grab your attention in entirety... Suspense doesn't create the desired impact either,” Adarsh said. Whereas another film critic Sumit Kadel said Malang is a torment watch. “Film has got no thrills, has a dead slow predictable screenplay, shoddy script and mediocre performance by the star cast. Mohit Suri Direction is deplorable. Audience ko Paka dena inka maza aur nasha hai, Watch at your own Risk,” Kadel said. The first day collection has made Malang Aditya Kapoor’s highest opening film ever. His first solo film <keyword id="780293" type="ENTERTAINMENT" weightage="20" keywordseo="Aashiqui-2">Aashiqui 2</keyword> with Shraddha Kapoor earned ₹6.25 crore on the release day. Whereas, OK Jannu earned ₹4.08 crore. Malang faces competition from the Hollywood biggie, Birds Of Prey released this week. The superhero action thriller, based on characters of DC comics, is one of the top releases of Hollywood, this season. Added to that, both war dramas - 1917 and <keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>’s Tanhaji are still going strong at the box office. (With inputs from agencies) SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/karan-johar-glosses-over-love-and-its-hard-truths-in-the-netflix-show-what-the-love/articleshow/74007190.cms">Karan Johar glosses over love and its hard truths - in the Netflix show ‘What the Love’</a>

Mohit Suri’s Malang earns over ₹15 crore and bad reviews in two days

<ul><li>Over the years, Pepsi has gone through several brand transformations to stay relevant.</li><li>We try to dissect GenZ and Millennials’ behaviour with a brand that has catered to young generations since its inception.</li></ul>North-American beverage and snacks maker PepsiCo started its operations in India in 1989. Since then, many companies have launched in India. A few evolved with the changing tides and some failed to keep up with the curveballs in the shape of competition, macro-economic factors, technology and the ever-changing consumer behaviour and eventually, withered away. So, what has helped a traditional multi-corporation like PepsiCo and its flagship brand Pepsi avoid aging and stay young in a volatile environment? Clever advertising and marketing techniques. “The brand has always had its finger on the pulse of pop culture, and in turn, appealed to today’s generation through content which is relatable to them. Extensive consumer research over the years has helped us stay ahead of the curve and tell stories that resonate with them - whether it is through Bollywood, music or cricket. We have focused on creating engaging and relatable content for consumers around these passion points as we truly believe it is about creating content which they can interact with,” said a PepsiCo India spokesperson. Today, Pepsi is known as a brand that celebrates the sizzling swag of India’s youth. It reflects how GenZ and Millennials are armed with self-belief and confidence. Pepsi has gone through several brand transformations. Its iconic Dil Maange More where the cricketers would quench their thirst with a cool can or a young Shahid Kapoor or Shahrukh Khan would request for just one more sip of Pepsi won our hearts in the late 90s. Dil Maange More campaign also featured Rani Mukherjee, Kajol, Preity Zinta. <div type="Youtube" id="Aog_A-lqla4" title="Dil Maange More - Pepsi (shahid,rani,srk,kajol)" thumbUrl="https://i.ytimg.com/vi/Aog_A-lqla4/mqdefault.jpg"></div> <div type="Youtube" id="rgWHfgGL244" title="Pepsi- Yeh Dil Maange More" thumbUrl="https://i.ytimg.com/vi/rgWHfgGL244/mqdefault.jpg"></div> Another catchy but short-lived campaign that Pepsi came up with, in 2006 was ‘Oye Bubbly,’ which was also conceptualised by JWT. <div type="Youtube" id="pstROq1bdFA" title="Oye Bubbly video- Pepsi Ad- Shahrukh khan" thumbUrl="https://i.ytimg.com/vi/pstROq1bdFA/mqdefault.jpg"></div> In 2013, Pepsi changed its tagline to ‘Live it Abhi’ to encourage the youth to live in the moment. It featured Ranbir Kapoor, Anushka Sharma and Virat Kohli. <div type="Youtube" id="sLgWCwuHtS4" title="Pepsi – Time to Dikhao #LiveItAbhi" thumbUrl="https://i.ytimg.com/vi/sLgWCwuHtS4/mqdefault.jpg"></div> <div type="Youtube" id="hbOc01dx_W0" title="Pepsi – Crash the Pepsi IPL" thumbUrl="https://i.ytimg.com/vi/hbOc01dx_W0/mqdefault.jpg"></div> The tagline was tweaked to ‘Oh Yes Abhi!’ to represent the young, impatient audience, who believe in taking an action ‘now.’ It onboarded Priyanka Chopra Jonas and Mahendra Singh Dhoni to revamp its proposition. <div type="Youtube" id="goBKNZJYjNo" title="Pepsi IPL Oh Yes Abhi Priyanka Chopra Film" thumbUrl="https://i.ytimg.com/vi/goBKNZJYjNo/mqdefault.jpg"></div> In 2017, Pepsi changed its tagline to ‘Socha nahi ji gaya, Pepsi thi pi gaya.’(Didn’t think as I lived the moment, there was Pepsi so I drank it). <div type="Youtube" id="uzQEuGymtCU" title="Socha Nahi Ji Gaya – Fast Forward" thumbUrl="https://i.ytimg.com/vi/uzQEuGymtCU/mqdefault.jpg"></div> Pepsi’s summer bottle during this campaign was packed with a few popular words that the millennials used then such as #Swag, #Aande, #Bajao, #Boldaal, #Muah, #Fastforward, #Gatecrash, #Bawaal, #Kalti, #Wingit, #Panga, #Gocray and cuts across most Indian languages with expressions like #Joot, #Dhool, #Semma, #Takkaru, #Gethu and #Jollu in Tamil, #Flat, #Fatafati, etc. <div type="image" title="Pepsi muah" msid="81573608" hostid="261"></div> <div type="image" title="pepsi kalti" msid="81573617" hostid="261"></div> Pepsi’s campaigns are known for its star-studded ensemble cast. It has tried to feature country’s most-sought-after youth icons over the years. It also changes its packaging to reflect the pulse of the country. From changing its typography from minimalism to elaborate, in the last year, the brand has changed its marketing efforts to position itself as a ‘cool’ brand that drips swagger in every drop Under its latest campaign, Pepsi has worked with Tiger Shroff, Disha Patani, Badshah and most recently Salman Khan. It has also tweaked its packaging to connect with younger generations by incorporating its tagline ‘Har Ghoont Mein Swag.’ <div type="image" title="Pepsi swag bottle" msid="81573622" hostid="261"></div> With summer approaching in different parts of our country, Pepsi launched a new campaign with brand ambassador Salman Khan. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> On what inspired the brand to onboard Khan as its brand ambassador, the spokesperson said, “Salman Khan’s effortlessly cool attitude enables today’s generation to relate with him strongly and he resonates with the word, SWAG, in a way no one else can. He is known to have a strong connect across generations and genders, and his popularity, mass appeal and connect with the Indian audiences make him an ideal fit for a brand like Pepsi.” <cmsannotation type="cmsannotation" annotationid="Understanding GenZ and Millennials" text="Understanding GenZ and Millennials">Understanding GenZ and Millennials</cmsannotation> GenZ is said to have the attention span of a gnat, which is less than 8 seconds and Millennials have an attention span of goldfish. At the same time, they are becoming more aware of how advertising works and are able to separate grey from black. India also has the largest population of young people, making them an important target group for marketers. So, we asked Pepsi about the youth’s behaviour and what are some of the things that they expect from brands today. “In today's day and age, consumers expect their favorite brands to engage with them through meaningful experiences across different digital touchpoints. They no longer just want to buy things today but instead want to want to be associated with a brand’s identity - they want inspiration, emotion, drama, and an overall feel-good experience. Simply put, consumers want to step away from an interaction with a brand, feeling like they have gained something. It is no longer about a one-way presentation of the brand’s core product offering but more about the dialogue that a brand can start and the emotions it can evoke. Brands which keep these factors in mind while communicating with consumers are more likely to receive higher consumer attention and engagement,” said the PepsiCo India spokesperson. The brand also keeps a close eye on social media trends. “Another important aspect which has helped us connect deeply with consumers is moment marketing. Today’s generation appreciates when brands share topical content and that is why we have an ‘Always On’ social media strategy for Pepsi. Lastly, apart from topical content, we also identify hero moments at the beginning of the year which we would like to leverage, which are usually tied in with our campaign for the year,” shared the spokesperson. <cmsannotation type="cmsannotation" annotationid="Getting back to normal" text="Getting back to normal">Getting back to normal</cmsannotation> After going through a dry spell last year due to the lockdown, Pepsi has seen its demand picking up in the last few months. “As people adapt to the new normal and step out of their homes, we are slowly seeing positive sale movements from dormant segments. We are looking forward to the recovery and the return of pre-covid trends, especially as the summer season approaches. The demand has been robust in the last few months and to improve it further, we implemented strategies like the introduction of friendship packs that helped consumers who were looking for convenient options for at-home consumption, mainly in urban markets. In fact, At-home demand for beverages was leading the recovery trend over the last few months and we are hopeful that it is only bound to scale up. Moving forward, convenience will continue to be driving factors as we ensure both large and small packs of products across our categories are always available to suit various occasions and consumers across the country,” said the spokesperson. During the lockdown, Pepsi also shifted its marketing monnies to digital media and is now slowly getting back to its 360-degree approach. The cola brand has constantly reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports and this year, it would continue to focus on the same areas. Sharing some of the focus areas for this year, PepsiCo’s spokesperson said, “Driving consumer awareness and engagement through effective advertising has always been our priority. In 2020, we launched digital-first campaigns given online content consumption was at an all-time high. This year, with the external environment slowly opening up, our intent is to elevate our marketing game a notch higher to create a 360-degree surround. We will be pivoting our brand communication across mass pillars of choice like entertainment, sports, music and gaming through multiple mediums to reach consumers across the country. While we shall continue to leverage digital platforms, we shall also leverage other mediums especially TV and outdoor as they are gaining prominence.”

How Pepsi continues to stay relevant and connect with every generation

<ul><li>A 360-degree campaign will be launched in 2020 to ‘reflect the self-confidence of today's youth’.</li><li>Pepsi will be launching its association with Salman Khan by tying up with Dabangg 3.</li><li>According to industry sources, the deal was finalised at Rs 15 crore. </li></ul>From Disha Patani to Tiger Shroff, Pepsico has consistently partnered with artists and new age icons over the years. However, this time, the cola brand has on-boarded Salman Khan – a 54-year-old star – who is the most expensive brand endorser after Virat Kohli. According to industry sources, the deal was finalised at Rs 15 Crore. In 2019, Pepsi’s core target audience has been the Indian youth. It was one of the first few brands to experiment with TikTok for its campaign ‘Har ghoonth main swag'. During the IPL season, Pepsi became the first brand in India to appoint an 87-year-old Charulata Patel, who has a viral internet star, as its brand ambassador. Through its campaigns, the brand has proven that age is just a number. According to Pepsi, this time too, a 360-degree campaign will be launched in 2020 to ‘reflect the self-confidence of today's youth in a manner that is as effortlessly cool as Salman.’ “We are excited to announce Pepsi’s collaboration with Bollywood superstar Salman Khan. Over the last year, SWAG has been the underlying message throughout Brand Pepsi’s campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brand’s Har Ghoont Mein Swag proposition with Salman in 2020,” said a Pepsico spokesperson. Khan will be next seen in the Dabangg franchise. Pepsi will be launching its association with Salman by tying up with Dabangg 3. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like.

Pepsi gets a 54-year-old star, Salman Khan to target millennials

<ul><li>The Beauty &amp; Personal Care market is thriving and one of the fastest-growing consumer markets, driven in particular by the Cosmetics and Skin Care segments, as per Statista’s latest report.</li><li>Myntra’s upcoming End of Reason Sale to offer 38,000 styles from over 750 brands in its Beauty and Personal Care segment.</li><li>On course to add 500 more brands and offer 50,000 style options by 2022.</li></ul>Myntra is witnessing strong growth in the Beauty and Personal Care segment on its platform. The category has registered over 2.5X YOY growth on Myntra and is expected to continue the growth momentum into 2022. Myntra is also betting big on the category for the upcoming edition of its marquee biannual event, EORS (End of Reason Sale), slated to be held this month. According to Statista, India's beauty and personal care market, estimated at $25.9 billion in 2020, is projected to reach $32.7 billion by 2023, growing at a CAGR of 8.1 percent. Revenue in the Beauty &amp; Personal Care market amounts to US$22,338 million in 2021. The market is expected to grow annually by 6.95% (CAGR 2021-2026). Beauty &amp; Personal Care is currently the fastest-growing category on Myntra, and is strategically showcased through platforms such as Myntra Studio and M-Live that drive engagement and build salience for brands in the category through DIY videos and live tutorials led by a charter of sought-after beauty influencers. For the upcoming edition of EORS, Myntra is gearing up for its largest-ever edition and in the last few months has added over 50 brands including Dermalogica, Anastasia Beverly Hills, W Beauty, Pilgrim, Swiss Beauty, and Syska Appliances, to participate in its flagship event. With never-before offers on brands, exciting propositions for all first-time beauty and personal care shoppers, and other interesting basket offers, shoppers have a lot to look forward to, in the upcoming EORS. Myntra continues to scale its Beauty and Personal care portfolio and currently houses 750+ brands and 38,000 styles, of which 400 brands and 15,000 styles were added this year alone. The emerging go-to BPC destination is aiming at adding another 500 brands in 2022, taking the total number of options to 50,000 styles. Myntra is witnessing a steady 3X increase in basket size. Myntra’s 15-day return policy has also enabled its consumers to have a smooth and hassle-free buying experience. In addition to this, the category is riding firmly on the back of its popular brand campaign led by Bollywood’s style icon, Disha Patani, who is the brand ambassador for this segment on Myntra. On the technology front, features such as AI-powered Skin analyser tool and virtual try-on are enabling consumers to undertake informed buying decisions on the platform. Some of the prominent international and domestic brands that were added on Myntra this year include Benefit Cosmetics, Bath &amp; Body Works, and Kora Organics among others. From a consumer demand perspective, Face Moisturizer, Kajal &amp; Eyeliner, Face Wash &amp; Cleanser and Lipsticks are some of the top selling items. Apart from these, fragrances and appliances, such as trimmers, are also some of the key categories that consumers flank the platform for. The top article types within categories such as make-up, are Lipsticks, Foundation &amp; Primer, Kajal &amp; Eyeliner, Eyeshadow, Highlighter &amp; Blush; Under skincare, the leading products include Face moisturizer, Face Serum, Mask &amp; Peel and Sunscreen; Under haircare, the leading products are, Hair Colour, Hair Oil, Hair Serum, Hair Cream &amp; Mask, while Body Lotion, Body Wash and Body Oil form an integral part of the Bath &amp; Body category. During EORS-15, shoppers can expect Buy 1 Get 1 on select brands and free shipping on orders above Rs 499. Ahead of the event, Myntra has also collaborated with some of India’s favorite celebrities, such as Salman Khan for Frsh, Virat Kohli for One8, and Sara Ali Khan for Maybelline to share special mentions from their social media channels to drive traction for the category.

Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022

Mumbai, Apr 9 () The release of "Radhe: Your Most Wanted Bhai", featuring Bollywood superstar Salman Khan, is most likely to be delayed due to the coronavirus pandemic.The film, which reunites Salman with his "Bharat" co-star Disha Patani, was scheduled to hit the screens on May 22.This will be for the first time in over a decade that ardent Salman fans will not see a release on Eid, a festival date which has been synonymous with the actor.Salman started shooting for "Radhe..." last November. However, due to the shutdown on all television and film production work due to the outbreak, the last leg of filming is yet to be complete."'Radhe' will be pushed ahead for sure. We have got two songs to shoot, there is some patch work left of about five days or so, we also have editing that is left. We don't know when the situation will be normal and when we can shoot and finish our pending work," a source close to the production told . Most of Salman's Eid releases have turned out to be blockbusters such as "Wanted" (2009), "Dabangg" (2010), "Bodyguard" (2011), "Ek Tha Tiger" (2012), "Kick" (2014), "Bajrangi Bhaijaan" (2015), "Sultan" (2016) and "Bharat" (2019), barring "Tubelight" (2017) and "Race 3" (2018).The insider further said as people might be sceptical about watching a movie in a theatre due to the COVID-19 scare, it would be unfair to release a film in such times."We are in the same boat as other big films that were scheduled to release. We are going into May soon, the film was to release on Eid, which is May 22. It is not that the virus will be eradicated completely within a few days or months. Who will want to go to theatres during such times?"The fear of not venturing out of homes and going to theatres to enjoy a film is a lot more and we all will have to deal with it and overcome it," the source added."Radhe..." is directed by Prabhudheva and the film is the third collaboration between Salman and the director after "Wanted" and last year's "Dabangg 3".The action film also features Randeep Hooda and Jackie Shroff in key roles. It is produced by Sohail Khan and Reel Life Production Pvt Limited under the banner of Salman Khan Films.Besides "Radhe...", Salman was also set to present a film titled "Bulbul Marriage Hall" featuring Pulkit Samrat in the lead. The film was scheduled to go on floors from April 16, but the makers have decided to halt the production till further notice. KKP RDSRDS

Salman Khan-starrer 'Radhe' most likely to be postponed amid coronavirus outbreak

<ul><li>Duff &amp; Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Akshay Kumar jumps to second position with a brand value of $104.5 million. </li><li>The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have paved a way for new faces and relaunched old faces such as Emraan Khan, Saif Ali Khan and Nawazuddin Siddiqui. </li><li>It further discusses how regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. </li></ul>Duff &amp; Phelps, the global advisor, released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of USD 87.5 million,” said Aviral Jain, Managing Director, Duff &amp; Phelps. “The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalize on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values,” Jain added. Commenting on the changing nature of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff &amp; Phelps said, “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.” Old is Gold to New is Gold Study shows how with a fresh coterie of millennial and Gen Z celebrities bagging major banner films and endorsements, it’s clearly time to change the ‘Old is Gold’ adage to ‘New is Gold.’ In the age of social media, Millennial and Gen Z actors have an inherent advantage and are considered to have a relatively higher social media quotient. Bobbi Brown Cosmetics, a leading global makeup brand, hired Tara Sutaria as its first Indian celebrity brand ambassador. Reliance Retail and Reliance Trends also signed on national award winner Vicky Kaushal along with the upcoming Janhvi Kapoor as their brand ambassadors having an extensive youth following. The study also suggests that Kriti Sanon, Disha Patani, and Tiger Shroff are the upcoming big celebrities in the advertising and marketing realm. OTT: A Place For Old and New Actors OTT players have helped many stars relaunch themselves. Actors like Bhumi Pednekar, Manoj Bajpayee, Nawazuddin Siddiqui, Saif Ali Khan and Vicky Kaushal have given some noteworthy performances on the digital platform. The growing popularity of the digital platform can be gauged from the fact that not only actors, but also notable directors like Anurag Kashyap, Karan Johar and Zoya Akhtar, are creating content frequently, exclusively for GenOTT. Celebrity Endorsements: Top Brand Categories According to a 2019 report on celebrity endorsements issued by TAM Media Research, more than 50% of the ads endorsed by celebrities were dominated by three sectors: Personal Care/ Personal Hygiene, Food and Beverages (F&amp;B), and Haircare, as shown in the following chart. Further, the study focuses on the rising trend of OTT since the upgrade of India's digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. Other Key findings from the report: <ul><li>Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019. </li><li>Akshay Kumar jumps to second position with brand value of USD 104.5 mn (a jump of 55.3%). </li><li>The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone. </li><li>Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value. </li></ul>

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