Mumbai, Apr 9 () The release of "Radhe: Your Most Wanted Bhai", featuring Bollywood superstar Salman Khan, is most likely to be delayed due to the coronavirus pandemic.The film, which reunites Salman with his "Bharat" co-star Disha Patani, was scheduled to hit the screens on May 22.This will be for the first time in over a decade that ardent Salman fans will not see a release on Eid, a festival date which has been synonymous with the actor.Salman started shooting for "Radhe..." last November. However, due to the shutdown on all television and film production work due to the outbreak, the last leg of filming is yet to be complete."'Radhe' will be pushed ahead for sure. We have got two songs to shoot, there is some patch work left of about five days or so, we also have editing that is left. We don't know when the situation will be normal and when we can shoot and finish our pending work," a source close to the production told . Most of Salman's Eid releases have turned out to be blockbusters such as "Wanted" (2009), "Dabangg" (2010), "Bodyguard" (2011), "Ek Tha Tiger" (2012), "Kick" (2014), "Bajrangi Bhaijaan" (2015), "Sultan" (2016) and "Bharat" (2019), barring "Tubelight" (2017) and "Race 3" (2018).The insider further said as people might be sceptical about watching a movie in a theatre due to the COVID-19 scare, it would be unfair to release a film in such times."We are in the same boat as other big films that were scheduled to release. We are going into May soon, the film was to release on Eid, which is May 22. It is not that the virus will be eradicated completely within a few days or months. Who will want to go to theatres during such times?"The fear of not venturing out of homes and going to theatres to enjoy a film is a lot more and we all will have to deal with it and overcome it," the source added."Radhe..." is directed by Prabhudheva and the film is the third collaboration between Salman and the director after "Wanted" and last year's "Dabangg 3".The action film also features Randeep Hooda and Jackie Shroff in key roles. It is produced by Sohail Khan and Reel Life Production Pvt Limited under the banner of Salman Khan Films.Besides "Radhe...", Salman was also set to present a film titled "Bulbul Marriage Hall" featuring Pulkit Samrat in the lead. The film was scheduled to go on floors from April 16, but the makers have decided to halt the production till further notice. KKP RDSRDS

Salman Khan-starrer 'Radhe' most likely to be postponed amid coronavirus outbreak

<ul><li><keyword id="6407732" type="COMPANY" weightage="20" keywordseo="inox">INOX</keyword> believes it has sufficient liquidity to fund the business operations throughout 2020. </li><li>The theatre chain has at least 8 movies lined up for the release this year including Sooryavanshi starring Akshay Kumar and Katrina Kaif. </li><li>INOX posted a loss ₹82 crore in the quarter four of the current fiscal year after coronavirus pandemic forced cinema halls to shut down temporarily for as many as 60 days, leading to zero footfalls. </li></ul>After being shut for more than 60 days, people might finally be able to go to theatres in the next few days. INOX, one of India's largest multinational chains with 636 screens across 68 cities, is confident about bouncing back into business as soon as coronavirus is controlled. The theatre chain has at least 8 movies lined up for the release this year. Expected movie releases this year <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Movie </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Expected release month </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Stars </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tenet </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">John David Washington, Robert Pattinson, Elizabeth Debicki, Dimple Kapadia </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sooryavanshi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">October 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Akshay Kumar, Katrina Kaif </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Radhe </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">November 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Salman Khan, Disha Patani </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Black Widow </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">November 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Scarlett Johanson and Robert Downey Jr. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">No Time To Die </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">November 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bhuj — The Pride of India </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ajay Devgn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">83 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Deepika Padukone and Ranveer Singh </td></tr></tbody></table>INOX posted a loss of ₹82 crore in the quarter four of the current fiscal year after the coronavirus pandemic forced cinema halls to shut down temporarily for as many as 60 days, leading to zero footfalls. <div type="image" title="XX" msid="76280695" hostid="261"></div> While cinema halls may open, experts are skeptical whether they will be profitable in the near future. INOX is optimistic about growth. “Can operate without revenue for the next six months” Moreover, INOX believes it has sufficient liquidity to fund the business operations throughout 2020. “Our average monthly cash burn during lockdown is ₹15cr to ₹16cr. Based on this average we are comfortably placed for the next 6 months to operate without any revenue. We can liquidate treasury shares ( of ₹125 cr as on 5th Jun’20) at a short notice to infuse additional funds, INOX said. Moreover, the company is exploring a range of other measures to keep up with funds ranging from rights issue, and public issue. It can also raise ₹350 crore through “sale-lease-back’ of 6 cinema properties and its head office. In its latest regulatory filing, INOX said it has cut costs across all functions and departments. It has also increased liquidity by additional lines of funding through short/long term debts. Apart from this, INOX says it has planned out strict measures to ensure social distancing. Some of which involves avoiding use of physical/printed tickets, crossing out the seats in cinema halls, PPE kits for staff among others. SEE ALSO: <a href="https://www.businessinsider.in/business/news/parle-g-clocked-record-sales-in-may-it-may-be-because-broke-and-starving-migrant-labourers-could-barely-afford-anything-else/articleshow/76280162.cms">Parle G clocked record sales in May⁠— it may be because broke and starving migrant labourers could barely afford anything else</a> <a href="https://www.businessinsider.in/tech/news/alibaba-cloud-to-create-5000-tech-jobs-in-next-10-months/articleshow/76275994.cms">Alibaba Group is set to hire 5,000 technology professionals globally for its cloud business</a>

INOX has 8 movies lined up for release — and it has enough cash to go 6 months without revenue

<ul><li>Ahead of <keyword id="18996" type="ORGANIZATION" weightage="20" keywordseo="World-Environment-Day">World Environment Day</keyword>, we speak to Manish Chowdhary, Co-founder, <keyword id="9450009" type="PERSON" weightage="20" keywordseo="wow-skin-science">WOW Skin Science</keyword> who tells us how the brand constantly reflects on its ecological footprint, and ensures that its innovations help the planet.</li><li>He also talks to us about its growth strategy and how it aims to achieve its target of Rs 800 crore in revenues this year.</li></ul>In the last few years, there has been a gradual shift in consumer preferences towards brands that use natural ingredients in its products and make a case for sustainability. The pandemic has also given an impetus to direct-to-consumer brands in the last 14 months. Bengaluru-based personal care brand WOW Skin Science is one such brand that has not only been successfully wooing consumers, it also been able to impress private equity firms. Recently, the startup raised around $50 million from India-focused private equity firm ChrysCapital, in exchange for a significant minority stake. Founded in 2014 by Manish and Karan Chowdhary, the brand has witnessed impressive growth. This year, the brand aims to achieve revenues of around Rs 800 crore. Some of their best performing offerings include <keyword id="11369045" type="UNKNOWN" weightage="20" keywordseo="apple-cider-vinegar-shampoo">Apple Cider Vinegar Shampoo</keyword>, Onion Black Seed Hair Oil, Brightening Vitamin C Foaming Facewash and Apple Cider Vinegar Foaming Facewash. A lot of the brand’s growth has come from word-of-mouth. However, the brand has also been investing on Digital to reach out to a targeted set of audiences while also using influencers to talk about their products. While the brand has been focussing on innovating on its offerings, it is also working towards making itself more eco-friendly. Ahead of World Environment Day on June 5, we speak to Manish Chowdhary, Co Founder, WOW Skin Science who not just walks us through the brand’s journey so far but also gives us a sneak peek into how it is working towards substantially reducing its carbon footprint. Excerpts: <cmsannotation type="cmsannotation" annotationid="Q. Walk us through the journey of WOW Skin Science. How has it been so far the brand?" text="Q. Walk us through the journey of WOW Skin Science. How has it been so far the brand?">Q. Walk us through the journey of WOW Skin Science. How has it been so far the brand?</cmsannotation> WOW Skin Science was born with the objective of offering natural, safe and affordable beauty products that delivered visible results and kept customers at the heart of everything we do. We dedicated a lot of time and resources into formulating nature-inspired, science-backed and safety-tested products, sourcing the best ingredients to create high-quality and effective products. We have worked with the idea that our products should not only bring a feel good factor but also truly benefit the users. We are overwhelmed by the love and positive response that our customers have shown our brand over the years. It’s been a fulfilling journey so far, but we have a long way to go. <cmsannotation type="cmsannotation" annotationid="Q. The last year has been difficult for businesses, big and small. How has the year been for you in terms of business? With an increase in demand for more natural products, did you see any increase in your demand this last year?" text="Q. The last year has been difficult for businesses, big and small. How has the year been for you in terms of business? With an increase in demand for more natural products, did you see any increase in your demand this last year?">Q. The last year has been difficult for businesses, big and small. How has the year been for you in terms of business? With an increase in demand for more natural products, did you see any increase in your demand this last year?</cmsannotation> Yes, last year proved to be quite challenging for businesses in every domain. Fortunately for us, we experienced unprecedented growth throughout. Multiple factors contributed to that – we saw a greater preference for natural plant-based products, there was a paradigm shift in consumer behaviour in the personal care category and people showed increased interest in self care, <cmsannotation type="cmsannotation" annotationid="Q. Tell us how WOW Skin Science has improved its ecological footprint. What kind of changes are you bringing about to make your business more environmentally friendly, and why was this important?" text="Q. Tell us how WOW Skin Science has improved its ecological footprint. What kind of changes are you bringing about to make your business more environmentally friendly, and why was this important?">Q. Tell us how WOW Skin Science has improved its ecological footprint. What kind of changes are you bringing about to make your business more environmentally friendly, and why was this important?</cmsannotation> Being environmentally friendly is at the core of our business values. We are very conscious of the responsibility we carry as a brand in all aspects from our packaging to the ingredients we source and use. We are constantly reflecting on our ecological footprint and innovating on best practices for better sustainability. In a bid to go eco-friendly, we started curating our packages with 30% post-consumer recycled packaging. We are also moving towards our goal of 100% PCR packaging made from ocean waste for reduced carbon footprint. We believe that it is our collective responsibility to safeguard the environment and do our utmost for it. <cmsannotation type="cmsannotation" annotationid="Q. You currently have refill packs for your face washes but you have many more offerings. Are you planning to introduce more such refill packs for your other products too?" text="Q. You currently have refill packs for your face washes but you have many more offerings. Are you planning to introduce more such refill packs for your other products too?">Q. You currently have refill packs for your face washes but you have many more offerings. Are you planning to introduce more such refill packs for your other products too?</cmsannotation> Yes, as of now our refill packs are only available for face wash range. We are evaluating and planning to introduce this for other products as well in the future. <cmsannotation type="cmsannotation" annotationid="Q. Millennials and GenZs today are much more conscious of the brands they choose. Their choice usually depends on how much of an effort a brand is making towards helping people, helping the environment. Who is your target audience?" text="Q. Millennials and GenZs today are much more conscious of the brands they choose. Their choice usually depends on how much of an effort a brand is making towards helping people, helping the environment. Who is your target audience?">Q. Millennials and GenZs today are much more conscious of the brands they choose. Their choice usually depends on how much of an effort a brand is making towards helping people, helping the environment. Who is your target audience?</cmsannotation> Yes, that is true. Millennials and GenZs definitely form a huge chunk of our customers. Their notion of being conscious has helped us pave the way in building a brand that speaks the language of the millennial generation. But we feel personal care is not restricted to this demographic alone. We have a diverse range of products which are safe for everyone to use. All age groups could benefit from the natural goodness that our products have and the affordable luxury we offer. <cmsannotation type="cmsannotation" annotationid="Q. How have you been reaching out to your consumers? Has word-of-mouth worked well for you so far?" text="Q. How have you been reaching out to your consumers? Has word-of-mouth worked well for you so far?">Q. How have you been reaching out to your consumers? Has word-of-mouth worked well for you so far?</cmsannotation> So far, we have employed a digital-first strategy to reach out to the maximum number of consumers and have succeeded to a great extent. Beyond word-of-mouth, being bestsellers on Amazon, social media outreach and influencer marketing initiatives has worked well for us. We did several ATL and BTL activities to engage a larger set of audiences. Last year, we also on-boarded Disha Patani and Bhumi Pednekar as our brand ambassadors and in the current year we engaged with a lot of OTT influencers such as Pratik Gandhi, Jasmin and Aly Goni to amplify our brand and push it in the right direction. Having said that, we had collaborated with a dermatologist with a firm belief of leading a very strong message of education and awareness of skin and hair care for the discerning consumers. With the right balance of these elements, we have reached the right consumer in this ever evolving world of digital media. <cmsannotation type="cmsannotation" annotationid="Q. Going ahead, what will your broader marketing strategy be?" text="Q. Going ahead, what will your broader marketing strategy be?">Q. Going ahead, what will your broader marketing strategy be?</cmsannotation> We aim to be present at numerous customer touchpoints and propel the user through the buying cycle. We are adopting a more aggressive approach on ATL &amp; BTL campaigns, performance marketing and establishing more strategic partnerships to grow the brand. We are also focusing on stronger content to play on our brand’s strengths. <cmsannotation type="cmsannotation" annotationid="Q. Where do you want to see WOW Skin Science in the next few years?" text="Q. Where do you want to see WOW Skin Science in the next few years?">Q. Where do you want to see WOW Skin Science in the next few years?</cmsannotation> We want WOW Skin Science to be present in every household in the country. We hope to be the go-to personal care brand for every Indian. <cmsannotation type="cmsannotation" annotationid="Q) You are competing with brands that have been a part of the ecosystem much longer. What do you think are the factors that will help you win in this otherwise competitive segment?" text="Q) You are competing with brands that have been a part of the ecosystem much longer. What do you think are the factors that will help you win in this otherwise competitive segment?">Q) You are competing with brands that have been a part of the ecosystem much longer. What do you think are the factors that will help you win in this otherwise competitive segment?</cmsannotation> We have never tried to replicate what other companies are doing. We pride ourselves on standing out from the crowd and remain focused on our ethos of being nature-inspired, customer-centric and agile. Our innovative formulations are inspired by traditional ayurvedic secrets to deliver the finest of health and beauty essentials. In terms of packaging, we have innovated with built-in brushes and applicators keeping our customers’ convenience in mind. <cmsannotation type="cmsannotation" annotationid="Q) What kind of growth has the brand seen and what kind of revenues are you aiming at this year?" text="Q) What kind of growth has the brand seen and what kind of revenues are you aiming at this year?">Q) What kind of growth has the brand seen and what kind of revenues are you aiming at this year?</cmsannotation> We’ve seen tremendous growth over the past year and we hope to accelerate further. Our Onion Hair Kit, Apple Cider Vinegar Shampoo and Face Wash, Vitamin C Skincare range have become bestsellers in the market and we are aiming to achieve a revenue of Rs 800 crore this financial year.

Being environmentally-friendly is at the core of our business values: Manish Chowdhary, WOW Skin Science

<ul><li>Duff &amp; Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Akshay Kumar jumps to second position with a brand value of $104.5 million. </li><li>The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have paved a way for new faces and relaunched old faces such as Emraan Khan, Saif Ali Khan and Nawazuddin Siddiqui. </li><li>It further discusses how regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. </li></ul>Duff &amp; Phelps, the global advisor, released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of USD 87.5 million,” said Aviral Jain, Managing Director, Duff &amp; Phelps. “The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalize on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values,” Jain added. Commenting on the changing nature of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff &amp; Phelps said, “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.” Old is Gold to New is Gold Study shows how with a fresh coterie of millennial and Gen Z celebrities bagging major banner films and endorsements, it’s clearly time to change the ‘Old is Gold’ adage to ‘New is Gold.’ In the age of social media, Millennial and Gen Z actors have an inherent advantage and are considered to have a relatively higher social media quotient. Bobbi Brown Cosmetics, a leading global makeup brand, hired Tara Sutaria as its first Indian celebrity brand ambassador. Reliance Retail and Reliance Trends also signed on national award winner Vicky Kaushal along with the upcoming Janhvi Kapoor as their brand ambassadors having an extensive youth following. The study also suggests that Kriti Sanon, Disha Patani, and Tiger Shroff are the upcoming big celebrities in the advertising and marketing realm. OTT: A Place For Old and New Actors OTT players have helped many stars relaunch themselves. Actors like Bhumi Pednekar, Manoj Bajpayee, Nawazuddin Siddiqui, Saif Ali Khan and Vicky Kaushal have given some noteworthy performances on the digital platform. The growing popularity of the digital platform can be gauged from the fact that not only actors, but also notable directors like Anurag Kashyap, Karan Johar and Zoya Akhtar, are creating content frequently, exclusively for GenOTT. Celebrity Endorsements: Top Brand Categories According to a 2019 report on celebrity endorsements issued by TAM Media Research, more than 50% of the ads endorsed by celebrities were dominated by three sectors: Personal Care/ Personal Hygiene, Food and Beverages (F&amp;B), and Haircare, as shown in the following chart. Further, the study focuses on the rising trend of OTT since the upgrade of India's digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. Other Key findings from the report: <ul><li>Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019. </li><li>Akshay Kumar jumps to second position with brand value of USD 104.5 mn (a jump of 55.3%). </li><li>The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone. </li><li>Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value. </li></ul>

Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study

<keyword id="6374015" type="PERSON" weightage="20" keywordseo="Dabboo-Ratnani">Dabboo Ratnani</keyword> is the most coveted celebrity photographer and people wait for his calendar photoshoots. For his 2017 calendar, Ratnani had managed to capture top Bollywood celebrities such as <keyword id="6366471" type="PERSON" weightage="20" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan, <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>, <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword>, etc. He also celebrated young blood in the film fraternity and captured many young celebs such as Disha Patani, etc. Few days back, Ratnani revealed few pictures of Bollywood actress who went topless for him. <keyword id="6354526" type="UNKNOWN" weightage="20" keywordseo="Alia-Bhatt">Alia Bhatt</keyword>, <keyword id="6354417" type="PERSON" weightage="20" keywordseo="Jacqueline-Fernandez">Jacqueline Fernandez</keyword>, etc are looking sizzling in the photoshoot. Here’s a sneak peek

Alia Bhatt, Jacqueline set the temperature soaring with their shoot for Dabboo Ratnani

<ul><li>Over the years, Pepsi has gone through several brand transformations to stay relevant.</li><li>We try to dissect GenZ and Millennials’ behaviour with a brand that has catered to young generations since its inception.</li></ul>North-American beverage and snacks maker PepsiCo started its operations in India in 1989. Since then, many companies have launched in India. A few evolved with the changing tides and some failed to keep up with the curveballs in the shape of competition, macro-economic factors, technology and the ever-changing consumer behaviour and eventually, withered away. So, what has helped a traditional multi-corporation like PepsiCo and its flagship brand Pepsi avoid aging and stay young in a volatile environment? Clever advertising and marketing techniques. “The brand has always had its finger on the pulse of pop culture, and in turn, appealed to today’s generation through content which is relatable to them. Extensive consumer research over the years has helped us stay ahead of the curve and tell stories that resonate with them - whether it is through Bollywood, music or cricket. We have focused on creating engaging and relatable content for consumers around these passion points as we truly believe it is about creating content which they can interact with,” said a PepsiCo India spokesperson. Today, Pepsi is known as a brand that celebrates the sizzling swag of India’s youth. It reflects how GenZ and Millennials are armed with self-belief and confidence. Pepsi has gone through several brand transformations. Its iconic Dil Maange More where the cricketers would quench their thirst with a cool can or a young Shahid Kapoor or Shahrukh Khan would request for just one more sip of Pepsi won our hearts in the late 90s. Dil Maange More campaign also featured Rani Mukherjee, Kajol, Preity Zinta. <div type="Youtube" id="Aog_A-lqla4" title="Dil Maange More - Pepsi (shahid,rani,srk,kajol)" thumbUrl="https://i.ytimg.com/vi/Aog_A-lqla4/mqdefault.jpg"></div> <div type="Youtube" id="rgWHfgGL244" title="Pepsi- Yeh Dil Maange More" thumbUrl="https://i.ytimg.com/vi/rgWHfgGL244/mqdefault.jpg"></div> Another catchy but short-lived campaign that Pepsi came up with, in 2006 was ‘Oye Bubbly,’ which was also conceptualised by JWT. <div type="Youtube" id="pstROq1bdFA" title="Oye Bubbly video- Pepsi Ad- Shahrukh khan" thumbUrl="https://i.ytimg.com/vi/pstROq1bdFA/mqdefault.jpg"></div> In 2013, Pepsi changed its tagline to ‘Live it Abhi’ to encourage the youth to live in the moment. It featured Ranbir Kapoor, Anushka Sharma and Virat Kohli. <div type="Youtube" id="sLgWCwuHtS4" title="Pepsi – Time to Dikhao #LiveItAbhi" thumbUrl="https://i.ytimg.com/vi/sLgWCwuHtS4/mqdefault.jpg"></div> <div type="Youtube" id="hbOc01dx_W0" title="Pepsi – Crash the Pepsi IPL" thumbUrl="https://i.ytimg.com/vi/hbOc01dx_W0/mqdefault.jpg"></div> The tagline was tweaked to ‘Oh Yes Abhi!’ to represent the young, impatient audience, who believe in taking an action ‘now.’ It onboarded Priyanka Chopra Jonas and Mahendra Singh Dhoni to revamp its proposition. <div type="Youtube" id="goBKNZJYjNo" title="Pepsi IPL Oh Yes Abhi Priyanka Chopra Film" thumbUrl="https://i.ytimg.com/vi/goBKNZJYjNo/mqdefault.jpg"></div> In 2017, Pepsi changed its tagline to ‘Socha nahi ji gaya, Pepsi thi pi gaya.’(Didn’t think as I lived the moment, there was Pepsi so I drank it). <div type="Youtube" id="uzQEuGymtCU" title="Socha Nahi Ji Gaya – Fast Forward" thumbUrl="https://i.ytimg.com/vi/uzQEuGymtCU/mqdefault.jpg"></div> Pepsi’s summer bottle during this campaign was packed with a few popular words that the millennials used then such as #Swag, #Aande, #Bajao, #Boldaal, #Muah, #Fastforward, #Gatecrash, #Bawaal, #Kalti, #Wingit, #Panga, #Gocray and cuts across most Indian languages with expressions like #Joot, #Dhool, #Semma, #Takkaru, #Gethu and #Jollu in Tamil, #Flat, #Fatafati, etc. <div type="image" title="Pepsi muah" msid="81573608" hostid="261"></div> <div type="image" title="pepsi kalti" msid="81573617" hostid="261"></div> Pepsi’s campaigns are known for its star-studded ensemble cast. It has tried to feature country’s most-sought-after youth icons over the years. It also changes its packaging to reflect the pulse of the country. From changing its typography from minimalism to elaborate, in the last year, the brand has changed its marketing efforts to position itself as a ‘cool’ brand that drips swagger in every drop Under its latest campaign, Pepsi has worked with Tiger Shroff, Disha Patani, Badshah and most recently Salman Khan. It has also tweaked its packaging to connect with younger generations by incorporating its tagline ‘Har Ghoont Mein Swag.’ <div type="image" title="Pepsi swag bottle" msid="81573622" hostid="261"></div> With summer approaching in different parts of our country, Pepsi launched a new campaign with brand ambassador Salman Khan. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> On what inspired the brand to onboard Khan as its brand ambassador, the spokesperson said, “Salman Khan’s effortlessly cool attitude enables today’s generation to relate with him strongly and he resonates with the word, SWAG, in a way no one else can. He is known to have a strong connect across generations and genders, and his popularity, mass appeal and connect with the Indian audiences make him an ideal fit for a brand like Pepsi.” <cmsannotation type="cmsannotation" annotationid="Understanding GenZ and Millennials" text="Understanding GenZ and Millennials">Understanding GenZ and Millennials</cmsannotation> GenZ is said to have the attention span of a gnat, which is less than 8 seconds and Millennials have an attention span of goldfish. At the same time, they are becoming more aware of how advertising works and are able to separate grey from black. India also has the largest population of young people, making them an important target group for marketers. So, we asked Pepsi about the youth’s behaviour and what are some of the things that they expect from brands today. “In today's day and age, consumers expect their favorite brands to engage with them through meaningful experiences across different digital touchpoints. They no longer just want to buy things today but instead want to want to be associated with a brand’s identity - they want inspiration, emotion, drama, and an overall feel-good experience. Simply put, consumers want to step away from an interaction with a brand, feeling like they have gained something. It is no longer about a one-way presentation of the brand’s core product offering but more about the dialogue that a brand can start and the emotions it can evoke. Brands which keep these factors in mind while communicating with consumers are more likely to receive higher consumer attention and engagement,” said the PepsiCo India spokesperson. The brand also keeps a close eye on social media trends. “Another important aspect which has helped us connect deeply with consumers is moment marketing. Today’s generation appreciates when brands share topical content and that is why we have an ‘Always On’ social media strategy for Pepsi. Lastly, apart from topical content, we also identify hero moments at the beginning of the year which we would like to leverage, which are usually tied in with our campaign for the year,” shared the spokesperson. <cmsannotation type="cmsannotation" annotationid="Getting back to normal" text="Getting back to normal">Getting back to normal</cmsannotation> After going through a dry spell last year due to the lockdown, Pepsi has seen its demand picking up in the last few months. “As people adapt to the new normal and step out of their homes, we are slowly seeing positive sale movements from dormant segments. We are looking forward to the recovery and the return of pre-covid trends, especially as the summer season approaches. The demand has been robust in the last few months and to improve it further, we implemented strategies like the introduction of friendship packs that helped consumers who were looking for convenient options for at-home consumption, mainly in urban markets. In fact, At-home demand for beverages was leading the recovery trend over the last few months and we are hopeful that it is only bound to scale up. Moving forward, convenience will continue to be driving factors as we ensure both large and small packs of products across our categories are always available to suit various occasions and consumers across the country,” said the spokesperson. During the lockdown, Pepsi also shifted its marketing monnies to digital media and is now slowly getting back to its 360-degree approach. The cola brand has constantly reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports and this year, it would continue to focus on the same areas. Sharing some of the focus areas for this year, PepsiCo’s spokesperson said, “Driving consumer awareness and engagement through effective advertising has always been our priority. In 2020, we launched digital-first campaigns given online content consumption was at an all-time high. This year, with the external environment slowly opening up, our intent is to elevate our marketing game a notch higher to create a 360-degree surround. We will be pivoting our brand communication across mass pillars of choice like entertainment, sports, music and gaming through multiple mediums to reach consumers across the country. While we shall continue to leverage digital platforms, we shall also leverage other mediums especially TV and outdoor as they are gaining prominence.”

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