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How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years
Fabelle's business has grown much ahead of the category and its own internal forecast
India's broking industry just got the shock of its life – SEBI may soon allow investors to trade directly on the exchanges
If the regulator goes ahead with the decision, India’s broking industry is looking at a major ch…
Zerodha has been growing 100% month-on-month during the lockdown without any direct marketing, Nikhil Kamath tells us how
Zerodha has been focusing more on the product, making the end-user’s experience seamless
Time Inc acquired the ad tech startup Adelphi to create a direct marketing platform and take on Google and Facebook
The ad tech startup will join the advertising cloud platform Viant, the parent company of Myspace t…
Julien Rath
Stock market today: US stocks close at all-time highs ahead of key inflation update
The Dow and the S&P 500 closed at a record high. Markets are waiting for September inflation data, …
Jennifer Sor
Hindenburg poses new questions for SEBI Chairperson after she denies allegations
Following SEBI Chairperson Madhabi Buch's response to the Hindenburg report, the US short seller ma…
ANI
Integrity of SEBI questioned, JPC probe into Hindenburg a must: INDIA bloc targets govt on Hindenburg allegations
Reacting to the Hindenburg report, Samajwadi Party spokesperson Ghanshyam Tiwari on Sunday lashed o…
ANI
China takes the biggest steps yet to prop up its flailing stock market
China has made it so major institutional investors can't reduce their equity holdings at the open o…
Yuheng Zhan
While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral
Micro businesses don't need an advertising budget to go TikTok viral. Founders should post content …
Bella Sayegh,Leila Jordan
Coca-Cola India's spending on brands to be highest in H2
Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…
PTI
The next threat to Airbnb: Superhosts want to leave the platform and take their listings with them
The top 1% of short-term-rental hosts control nearly a quarter of active listings. A new report cla…
Dan Latu
US stocks rise as investors gear up to assess corporate earnings and inflation data
Third quarter earnings season will pick up pace this week with investment banks including Goldman S…
Carla Mozée
China battles to prop up the faltering yuan after it falls to a 2-year low against the dollar
In a surprise move, China fixed its currency at a stronger-than-expected level Thursday after the y…
George Glover
A Trump supporter was fired from his job at a Maryland marketing company after he wore his work lanyard to storm the Capitol
Navistar Direct Marketing said the unnamed employee was "terminated for cause" after the company sa…
Sinéad Baker
Wall Street luminaries say it's time to get out of the stock market before the Fed crushes the economy
Insider's Phil Rosen breaks down the January CPI report and research from Morgan Stanely, JPMorgan,…
Phil Rosen
Stock markets are now addicted to stimulus - and central banks have no exit plan, Guggenheim's Scott Minerd says
"For the time being we're just addicted to this," Minerd said Monday. "And there is no exit plan fo…
Shalini Nagarajan
Buy 'Floki': A cryptocurrency inspired by Elon Musk's dog is making an ad push in London
"Missed Doge? Get Floki" is splashed on ads across London for the Floki Inu token. There's no indic…