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<ul><li>Rapid <keyword id="11964795" type="General" weightage="20" keywordseo="digitisation" source="Orion">digitisation</keyword> has created an opportunity for software-as-a-service (SaaS) companies to scale like never before. </li><li>Business Insider India’s special web series <keyword id="15419506" type="General" weightage="20" keywordseo="saas-scions" source="Orion">SAAS Scions</keyword> in partnership with AWS saw Beerud Sheth, co-founder and CEO of Gupshup, in conversation with Tim Barnes (GM, Advertising and Marketing Technology Vertical), Amazon Web Services, on the digitisation journey in <keyword id="6359891" type="General" weightage="20" keywordseo="emerging-markets" source="Orion">emerging markets</keyword>, protection of user privacy, and more. </li><li>According to Sheth, for markets like India, the time is now.</li></ul>The next two decades could see the greatest amount of digitisation and “maybe even wealth creation,” according to Beerud Sheth, co-founder and chief executive officer of unicorn conversational messaging startup Gupshup. Sheth was speaking with Tim Barnes, General Manager, Advertising and Marketing Technology Vertical, Amazon Web Services, at the SAAS Scions web series by Business Insider India. “(It’s) the kind of growth you saw in China for the last two decades, and in the US maybe the two decades before that. The baseline for digitisation was low (in emerging countries), and there was an enormous need to e-enable every aspect of the business (during the pandemic). That’s just for companies focused on the Indian market. For companies focused on the global market, of course, India has enormous cost advantages, scale and so on,” Sheth said. Sheth noted the remarkable differences in the digitisation journey adopted by India (and other emerging markets) as compared to developed economies. “Some of it is obvious, the moment people couldn’t get into physical spaces, clearly all of it moved online,” he said. “Everything from online banking to commerce, to online education, and even some business use-cases. All of that then requires a lot more notifications, updates, interactions, and more. All of that created a huge spike in demand.” The digital play in emerging markets A large part of Gupshup’s business comes from emerging markets, where, unlike the western markets, the pandemic-driven spike in digitization didn’t subside once things started returning to normal. For Sheth, the transition to digital in emerging economies was a metamorphosis that saw no coming back. “There’s a slightly different impact on the emerging markets because of a variety of reasons,” he said. “There were a lot of local businesses, which before the pandemic (would say) I don’t need to do this or we’ll do it later. But this really was a shock to the system, and it really accelerated the adoption of digital tech and so on. And that is not a temporary spike, you digitise and then you’re digital forever,” he added. According to Sheth, for markets like India, the time is now. Rapid digitisation has created an opportunity for software-as-a-service (SaaS) companies to scale like never before. “Conversational messaging supports customers across the entire lifecycle, which includes the front end in the marketing side, in the middle around the commerce or purchasing side, and then in the post-purchase around support. Specifically, around martech, there’s a commensurate growth in use-cases, like people using it for lead generation, promotions, deals, offers and so on. So we’ve seen a massive growth spurt.” said Sheth. And this growth isn’t just with large enterprises, but significantly at the “lower end of the pyramid.” A restaurant or corner store didn’t have the same amount of time to digitise before the pandemic, but when customers stopped walking into the store, “what was once a nice to have, became a must-have.” Protecting user privacy However, he warned that SaaS firms must take company user privacy seriously while building their products. If privacy is an afterthought, Sheth reasons that it could disqualify firms from operating in certain jurisdictions since different countries have different requirements for compliance and user privacy. “We try to create federated solutions, which means it can be hosted in separate instances without needing to work with a centralised assistant. Which gives us the flexibility where different instances can support different privacy frameworks,” he advised. Establishing the new de-facto Beerud Sheth’s comparison of new-age chatbots to early internet-era websites demonstrates the potential for conversational messaging for businesses of all sizes. The company’s innovation, keeping in step with emerging cloud technologies and fine-tuned to various geographies, has unlocked a newer medium of communication which have radically transformed the very core of how businesses interact with their customers. If the old catchphrase,”The medium is the message” were to be recalled, then Gupshup is both the medium, and a strong message for every business that has a customer. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a target="_blank" class="c-link" href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

Emerging markets’ digitisation roadmap different from West: Gupshup CEO

India has become the largest 'connected' nation in the world with 800 million users, <keyword id="15760524" type="General" weightage="20" keywordseo="union-minister-of-state-for-electronics" source="Orion">Union Minister of State for Electronics</keyword> and IT Rajeev Chandrasekhar has said. Speaking at the India Internet Governance Forum 2022 (IIGF2022), the minister said that 5G and the largest rural broadband connectivity network project at <keyword id="2791195" type="General" weightage="20" keywordseo="bharatnet" source="Orion">BharatNet</keyword> will have 1.2 billion Indian users constituting the single largest presence of the global internet. "We also expect further technological innovations as well as updated regulatory policies to remain relevant. The deep involvement by all stakeholders will be the third leg of this 'Global Standard Cyber Law Framework' that, we hope, will catalyse the Indian Internet and the economy," Chandrasekhar told the gathering at the three-day event in the national capital on Sunday. The IIGF2022 brought together all stakeholders in the global Internet governance ecosystem, including government, industry, civil society and academia. "We are looking at building laws which ensure the privacy, protection, data, security and safety of our citizens. We are also looking at how to create a trillion-dollar digital economy in the next three years," said Alkesh Kumar Sharma, Secretary, MeitY. The event focused on discussing the roadmap to digitisation and reaffirming India as an essential participant on the global stage by highlighting its role and importance in international policy development on Internet governance. The India Internet Government Forum is an initiative associated with the UN Internet Governance Forum (UN-IGF). SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/govt-to-seek-parliaments-nod-for-additional-expenses-for-current-fiscal/articleshow/96163228.cms" style="">Govt to seek Parliament's nod for additional expenses for current fiscal</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/canadas-immigration-backlog-shrinks-to-2-2-million-from-2-4-million-last-month-ircc/articleshow/96161129.cms" style="">Canada's immigration backlog shrinks to 2.2 million from 2.4 million last month: IRCC</a>

India largest 'connected' nation with over 800 mn broadband users: Rajeev Chandrasekhar

<ul><li>Digitalisation and automation have been game-changers for manufacturers in achieving post-pandemic business goals. </li><li>Over two-thirds of companies that have implemented IoT would have deployed at least one <keyword id="50691" type="General" weightage="100" keywordseo="digital" source="Orion">digital</keyword> twin in production by 2022. </li><li>Digitalisation will help Indian manufacturers to compete in local and global markets.</li></ul>What does manufacturing look like in the post-COVID world? While the sector faced unforeseen challenges in the last two years, the pandemic has been a watershed event for technology in the sector. <keyword id="1568100" type="General" weightage="50" keywordseo="suprakash-chaudhuri" source="Orion">Suprakash Chaudhuri</keyword>, Head- <keyword id="6324890" type="General" weightage="50" keywordseo="digital-industries" source="Orion">Digital Industries</keyword>, <keyword id="163581" type="General" weightage="50" keywordseo="siemens-india" source="Orion">Siemens India</keyword>, believes that the need to converge the digital and the real worlds was felt most strongly during this time. In an exclusive chat with <keyword id="1857762" type="General" weightage="50" keywordseo="business-insider-india" source="Orion">Business Insider India</keyword>, Chaudhuri spoke in great detail about how the manufacturing sector is digitally transforming itself with the use of technologies like digital twin, industrial internet of things (IIoT), artificial intelligence (AI) and a lot more. Here are excerpts from an interview. <cmsannotation type="cmsannotation" annotationid="Manufacturing has propelled into a completely new era post the pandemic. What do you consider as the biggest changes that transformed the industry during this period?" comment="subhead" text="Manufacturing has propelled into a completely new era post the pandemic. What do you consider as the biggest changes that transformed the industry during this period?">Manufacturing has propelled into a completely new era post the pandemic. What do you consider as the biggest changes that transformed the industry during this period?</cmsannotation> The COVID-19 pandemic was a revelation for the industry at large. It exposed the entire world, irrespective of their technology adoption, to deal with – rapidly-changing market conditions, a soaring global population requiring dependable supplies, and simultaneously, an increasingly urgent need for greater sustainability. With the global pandemic now in its third year, most business leaders continue to face significant challenges, but also unprecedented opportunities if fully realised. Digitalisation came forward as the clear gamechanger to tackle these challenges. The need to combine the real and digital worlds, including the entire value chains, became evident. Unlocking the full potential of digitalisation and automation with innovative solutions ensures lower costs, shorter production cycles, increase in resilience and makes carbon costs more transparent. <cmsannotation type="cmsannotation" annotationid="While players have been rapidly adopting digitalisation and automation, what do you see as the most critical gaps of industrial digital transformation at this stage? How is Siemens collaborating with companies to help accelerate this goal?" comment="subhead" text="While players have been rapidly adopting digitalisation and automation, what do you see as the most critical gaps of industrial digital transformation at this stage? How is Siemens collaborating with companies to help accelerate this goal?">While players have been rapidly adopting digitalisation and automation, what do you see as the most critical gaps of industrial digital transformation at this stage? How is Siemens collaborating with companies to help accelerate this goal?</cmsannotation> All industries are feeling the pressure of digital transformation. We are addressing the challenges our customers face through deep, process-centric solutions. Siemens is delivering next-generation solutions to help manufacturers transform their operations through our concept of Digital Thread – which is a distinct, linked, traceable sequence of activities in the product or production lifecycle, that is digitised and automated. There are two dimensions to this digital integration. One is horizontal integration. It is the integration of the digital flow from the digital twin of the product through the digital twin of production, then to the real production and the digital twin of performance. And then we have the second one, the so-called vertical integration between OT (Operational Technology) and IT (Information Technology). Secure communication, resulting in a secure exchange of data between OT and IT, is the backbone of digitalisation. With our deep domain know-how and vertical experience, we are helping our customers create a blueprint for their digital transformation across these vertical and horizontal dimensions and co-create solutions. <cmsannotation type="cmsannotation" annotationid="Chief Information Officers (CIOs) in the industry often find it challenging to work with legacy systems and siloed approaches in a manufacturing environment. How is Siemens helping change this? Can you give us some examples?" comment="subhead" text="Chief Information Officers (CIOs) in the industry often find it challenging to work with legacy systems and siloed approaches in a manufacturing environment. How is Siemens helping change this? Can you give us some examples?">Chief Information Officers (CIOs) in the industry often find it challenging to work with legacy systems and siloed approaches in a manufacturing environment. How is Siemens helping change this? Can you give us some examples?</cmsannotation> With consumers wanting more customised products and markets being shorter-lived than ever, companies must plan for shorter innovation cycles than in the past. Production facilities need to be designed with enough resilience and flexibility to scale up, then scale down—often in record time. Brownfield optimization of existing facilities using adaptable technology is as important as repairing and retrofitting services, as well as data analysis and predictive services solutions. Software and software-enabled hardware are increasingly becoming key competitive factors in plants with limited resources and legacy equipment. Our <keyword id="2803209" type="General" weightage="50" keywordseo="digital-enterprise" source="Orion">Digital Enterprise</keyword> offerings address this across the entire value chain. The Digital Enterprise brings together processes that were previously separate. It breaks down traditional silos and helps bridge the gaps between software and hardware, IT and OT, shop floor and top floor. Recently, Siemens and BioNTech expanded our collaboration for rapid expansion and creation of production capacity for global COVID-19 vaccine production with our latest automation and digitalisation technology. <cmsannotation type="cmsannotation" annotationid="What were the key focus areas of Hannover Messe 2022, where future technologies are showcased?" comment="subhead" text="What were the key focus areas of Hannover Messe 2022, where future technologies are showcased?">What were the key focus areas of <keyword id="1942048" type="General" weightage="50" keywordseo="hannover-messe" source="Orion">Hannover Messe</keyword> 2022, where future technologies are showcased?</cmsannotation> This year we addressed the most persistent question of driving sustainable growth. Under the motto: “Let’s combine real and digital worlds for a sustainable tomorrow,” we showcased examples of how to achieve these goals and become a true Digital Enterprise. We demonstrated successful cases of using data more intelligently to combine the real and virtual worlds with the support of various technology highlights in the field of additive manufacturing, energy efficiency, digital twin, OT/IT convergence, artificial intelligence and data analytics, cybersecurity, electrification, industrial 5G, and industrial IoT from <keyword id="79174" type="General" weightage="50" keywordseo="edge" source="Orion">Edge</keyword> to cloud. As the highlight, we demonstrated how an electric car manufacturer is achieving performance and driving range goals, while also meeting sustainability and profitability targets using our solutions. <cmsannotation type="cmsannotation" annotationid="How do you see digital twin as a technology and its adoption evolving in the coming days, especially, outside the manufacturing arena?" comment="subhead" text="How do you see digital twin as a technology and its adoption evolving in the coming days, especially, outside the manufacturing arena?">How do you see digital twin as a technology and its adoption evolving in the coming days, especially, outside the manufacturing arena?</cmsannotation> We see digital twin adoption in all kinds of organisations. However, its adoption in the manufacturing space is the most exciting. For example, Gartner expects over two-thirds of companies that have implemented IoT would have deployed at least one digital twin in production by 2022, to increase their effectiveness. Digital twin is simple and yet an immensely powerful interpretation of Industry 4.0. As a virtual representation of a product, production process, or performance, it enables the individual process stages to be seamlessly linked. This creates a consistent improvement in efficiency, minimises failure rates, shortens development cycles, and opens up new business opportunities. In other words, it creates a lasting competitive edge. Over the years, Siemens has shown the benefits of combining the real and digital worlds and how it works in practice. <cmsannotation type="cmsannotation" annotationid="India is evolving as a global manufacturing hub. What does Siemens’ roadmap look like?" comment="subhead" text="India is evolving as a global manufacturing hub. What does Siemens’ roadmap look like?"><keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> is evolving as a global manufacturing hub. What does Siemens’ roadmap look like?</cmsannotation> The Indian manufacturers have the aptitude and attitude to meet the growing needs. Adopting the right technology can make India self-reliant. With digitalisation, <keyword id="150428" type="General" weightage="50" keywordseo="indian-industry" source="Orion">Indian Industry</keyword>, especially SMEs (small and medium-sized enterprises) can achieve constant technical progress as well as the competence to meet the changing requirements of both local and global markets. The openness to adopt the latest technologies like AI, Edge and other IIoT solutions will be critical to India’s desire to maintain pace with global best practices and technologies. Using our efficient, digital workflows, innovative technologies and our rich domain expertise, we are enabling our customers to react quickly to changing market requirements and increase productivity, efficiency, and quality - sustainably.

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Emerging markets’ digitisation roadmap different from West: Gupshup CEO

Insider Studios

India largest 'connected' nation with over 800 mn broadband users: Rajeev Chandrasekhar

IANS

'Digital thread & digital twin tech will be game changers for manufacturing'

Radhika Nallayam

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