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Top three digital transformation myths debunked
Globally, the digital transformation market is slated to grow from $470 billion in 2020 to $1,00…
YouTube CEO explains how the streaming platform helped Pepsi and Hyundai in India
At the first ever YouTube Brandcast India event, the company’s CEO — Susan Wojcicki — explained how…
India to increase expenditure on health — will set up public health labs at block levels in all districts
The government will focus on developing both hospitals and labs — including those which are …
Adidas says it's ditching TV advertising because young people engage with the brand on mobile
"A strategic topic that will transform our company over the next years is digital. Digital touches …
Lara O'Reilly
Credit card users spent ₹39,000 crore on digital payments in 2021, says CRED report
As travel restrictions eased, more individuals packed their bags to venture out. Travel c…
Looking back, looking forward
As the current decade approaches a close, it is worth reminiscing how it started on January 1, 2010.
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
This Singaporean company hopes to disrupt mobile advertising in India by bypassing the need for Internet connectivity
Novosol, an Singapore-based mobile advertising platform company just landed $7 million to drive…
Under the LTC cash voucher scheme, you can seek reimbursement for insurance premium paid between Oct 12-Mar 31
On October 12, the government announced the LTC cash voucher scheme under which employees can p…
PTI
Apple is spending far more than Samsung on digital ads
The chart below from Pathmatics shows how Apple and Samsung's digital ad spend varied month-on-mont…
Lara O'Reilly
PNB buying Audi cars for its execs is followed by government telling PSU banks to cut 'avoidable' expenses
Banks are advised to defer avoidable expenditure beyond the current financial year, including…
PTI
Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
The Indian advertising industry is expected to reach Rs 62,577 crore by the end of the year 2021
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
Morgan Stanley expects Budget to focus on road map for 'Viksit Bharat'
Sitharaman is scheduled to present the full Budget for fiscal 2024-25 on July 23, which will be the…