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<ul class="summary-list"><li>An influencer and <keyword id="9183253" type="UNKNOWN" weightage="60" keywordseo="onlyfans">OnlyFans</keyword> creator, known as Billie Beever to her fans, posted an emotional TikTok video last week.</li><li>In the video, she said she could no longer pay her bills after losing subscribers amid the pandemic and economic downturn.</li><li>"I've got nothing else going for me," the creator said in the clip, which has racked up 15,000 views. </li><li>Since posting the video, she has received intense backlash from online trolls who have told her to get "a real job."</li><li>The <keyword id="2255176" type="PERSON" weightage="60" keywordseo="content-creator">content creator</keyword>, and several online supporters, have pushed back against her critics, saying that sex work is, indeed, real work — requiring planning, marketing, and physical labor. </li><li><a href="https://www.insider.com/?hprecirc-bullet">Visit Insider's homepage for more stories</a>.</li></ul>Billie Beever, an <a href="https://www.instagram.com/billiebeever/">influencer</a> in Australia who has monetized her online presence by posting adult content on OnlyFans, says the current economic downturn has devastated her business.The 26-year-old, who charges subscribers $12.99 per month for her photos and videos on the adult <keyword id="4578" type="COMPANY" weightage="60" keywordseo="entertainment">entertainment</keyword> subscription platform, posted an <a href="https://www.tiktok.com/@billiebeever/video/6821408106652732677">emotional video</a> on <a href="https://www.tiktok.com/@billiebeever">TikTok</a> last week in which she said she could no longer support herself financially. "It's really difficult to talk about it because it's so humiliating and stuff," the creator said through tears. "Like everyone on TV is always talking about how, like, everyone's lost their jobs and people can't pay for anything anymore. I'm losing subscribers on OnlyFans and it's my main source of income. Like, I can't pay my rent anymore."She went on to tell her 24,000 followers on the app that simply "go[ing] back to work" at a strip club is not an option, as the industry is effectively shut down due to social distancing regulations. She's not alone: The COVID-19 pandemic has <a href="https://www.businessinsider.com/coronavirus-business-impact">wreaked havoc on virtually every industry,</a> from construction to manufacturing to <a href="https://www.insider.com/sex-workers-hit-hard-by-coronavirus-economy-woes-social-distancing-2020-3">sex work</a>, largely due to lack of consumer confidence and required social distancing measures, respectively. "I've got nothing else going for me," she added, appearing distraught. "I have no other talent. I've got nothing else. I can't dance, I can't sing, I can't do anything."Ultimately, Beever said, she hoped things would "go back to normal" so her subscribers could continue to pay for her content. <h2>The video, she says, received immediate 'abuse' from online trolls</h2>Shortly after posting the video and reading the influx of "abusive comments," the content creator decided to archive the video, the <a href="https://www.dailymail.co.uk/tvshowbiz/article-8290531/Gold-Coast-influencer-Billie-Beever-breaks-loses-OnlyFans-followers-amid-COVID-19.html">Daily Mail Australia</a> reported. 'Things are still slow, as a lot of my customers were let off their jobs — which is really the only people the news are speaking about — and sort of the whole point of my video [was] to shed light on such a dark subject," she told the outlet on Monday. "I was just really upset when I made it and it was misinterpreted way more than I expected." Negative comments online, the stay-at-home mother explained, are a reality that adult content creators face every day."I receive hate on a daily basis that I'm just a sl-- or a wh--- and that I should be disgusted in myself," she said. "I love my job, I choose my hours, I provide for my daughter, I allow what people can and cannot see, I am in control of my body."Beever added that she wants her critics to understand that adult content creation requires work, like any other job — and the relentless criticism online is baffling. "We do more than just taking a photo and uploading it. We have to find clients, marketing, advertising, we have to edit photos to meet certain criteria," she told the Daily Mail. "We have to continuously have content, we have to strain our bodies just like a labourer does, and people have the audacity to say that sex work isn't a real job? It's completely mind-blowing."The video has since been restored to her profile where it's racked up over 15,000 views, but comments on the post have been turned off. <h2>Beever has continued to receive feedback on Twitter after turning off TikTok comments</h2>While some critics took to Twitter to continue bashing Beever, calling into the question the legitimacy of her work, her story also received support online. "Sex workers are workers. A loss of income and not being able to do your job is distressing for anyone. Leave moral judgment out of it," one Twitter user <a href="https://twitter.com/verbaliza/status/1257951333711142912">wrote</a>. "This is gross," another <a href="https://twitter.com/fairy__unicorn/status/1257910458826158080">said</a> in response to online backlash. "Losing your income is extremely distressing. How she gets her income doesn't make her reaction to losing it trivial."Beever retweeted both responses from her <a href="https://twitter.com/billiebeever">account</a>. <h2>The influencer is continuing to speak out on Instagram</h2>In a recent Instagram story, Beever gave her followers the opportunity to send in questions. One submission that she re-posted to her story read: "Get a real job."The content creator was quick to respond. "Just because I'm not entitled to annual leave, sick pay, and fixed salary doesn't mean my job isn't real," she wrote. "If anything I probably work more than you."Billie Beever and OnlyFans did not immediately respond to Insider's request for comment. Read more:<a href="https://www.insider.com/onlyfans-porn-leak-has-serious-safety-implications-say-creators-2020-3">Terabytes of stolen porn from 'OnlyFans' were leaked online, and creators say it represents a larger problem that could put them in danger</a><a href="https://www.insider.com/blac-chyna-and-celebrities-who-have-made-onlyfans-profiles-2020-5">Blac Chyna and 5 other celebrities who have made OnlyFans pages</a><a href="https://www.insider.com/sex-workers-are-ineligible-for-us-coronavirus-relief-package-2020-4">Strippers, dominatrixes, and sex workers are being left out of a major US coronavirus relief package</a>Read the original article on <a href="https://www.insider.com/onlyfans-creator-pushes-back-against-criticism-on-her-emotional-video-2020-5">Insider</a>

A popular OnlyFans creator is receiving backlash after saying that she's lost subscribers amid the economic downturn and can't pay her rent

<ul class="summary-list"><li>As influencers continue to form "<keyword id="9625180" type="UNKNOWN" weightage="60" keywordseo="collab-houses">collab houses</keyword>" in Los Angeles mansions, content creator <keyword id="7773209" type="UNKNOWN" weightage="60" keywordseo="Elijah-Daniel">Elijah Daniel</keyword> is planning to create a collective of his own — a house for "gay and alternative" <keyword id="2205897" type="PERSON" weightage="60" keywordseo="creators">creators</keyword>.</li><li>On Sunday, Daniel posted a TikTok video in which he said he'd secured funding for a new collab house called The Alt Haus.</li><li>The YouTube prankster-turned-musician encouraged viewers to suggest their favorite "alt creators" and posed interview questions for potential applicants. </li><li>Since posting the video, thousands of creators have submitted audition videos on TikTok.</li></ul>As influencers flock to Los Angeles mansions to cohabitate with fellow social media stars in "collab houses," one online personality is determined to disrupt the trend. Los Angeles-based creator Elijah Daniel says he's planning to start this own collab house for "gay and alternative" creatives. On Sunday, the YouTube prankster and vlogger-turned-musician took to TikTok to recruit <keyword id="2893283" type="PERSON" weightage="60" keywordseo="content-creators">content creators</keyword> to join the newest collective — The Alt Haus. "I'm so sick of seeing all of these straight influencer houses pop up," Daniel said in the video, gesturing to a <a href="https://twitter.com/TaylorLorenz/status/1291818129564274689">tweet</a> by New York Times technology reporter Taylor Lorenz that alerted followers to the formation of Team RAR, another creator house in Los Angeles. "So you know what we're gonna do? We're gonna do it. We're making it. I got an investor to let us create the Alt Haus."Daniel then teased a verified TikTok account called <a href="https://www.tiktok.com/@thealthaus">@thealthaus</a>, a handle that he appears to have owned previously under the name Carter Parker (an alias <a href="https://twitter.com/elijahdaniel/status/1271460995290914821">he says</a> he used to "infiltrate straight and republican TikTok")."Tag all of your favorite creators," he instructed viewers. "Who should be in the Alt Haus? Who deserves to be in the Alt Haus?" In just one day, the clip racked up over 500,000 views and thousands of comments from followers suggesting LGBTQA and alternative content creators.In a follow-up <a href="https://www.tiktok.com/@elijahdaniel/video/6859030256838380806">video</a>, Daniel posed a series of interview questions for potential collaborators, encouraging creators to duet the clip with their Alt Haus auditions. Questions included "Do you have any talent?" and "Have you ever kidnapped someone?" Within hours, over 1,000 creators submitted audition videos, with some <a href="https://www.tiktok.com/@thereal_tati/video/6859059989160512773">coming clean about their lack of talent</a> and others <a href="https://www.tiktok.com/@peachprc/video/6859064942117539077">promising to kidnap someone</a> if the job were to require it. With the deluge of audition tapes came criticism about the aspiring creators' levels of "alternativeness" — but Daniel says he isn't entertaining the disapproval in the comments section. "I see a lot of you guys being rude to creators that are making auditions and telling them they're not 'gay enough' or not 'alt enough.' Um, I just wanna say it's not your job to tell people how gay they are — that's JK Rowling's job. BE NICE," he quipped, referencing the "Harry Potter" author's <a href="https://www.insider.com/jk-rowling-is-terf-tweets-same-sex-attraction-feminists-lesbians-2020-6">recent social media posts</a> condemning transgender activism (a move that received backlash from fans and the LGBTQIA community). While Daniel has not yet updated followers on the selected creators for the Alt Haus, the collective's TikTok account has posted one video teasing more content "coming soon." Elijah Daniel did not immediately respond to Insider's request for comment. Read more:<a href="https://www.insider.com/la-influencers-coronavirus-party-jake-paul-youtube-tiktok-nikita-tana-2020-7">LA influencers won't stop partying, but few are revealing whether they've spread the coronavirus</a><a href="https://www.insider.com/elijah-daniel-lil-phag-profile-final-tour-adam-steve-stannable-2020-2">How an internet comedian pivoted to a career in music with in-your-face gay rap that has teens traveling for hours to see his shows</a><a href="https://www.insider.com/party-hype-house-larray-birthday-la-james-charles-tana-influencer-2020-7">Dozens of top influencers gathered for a massive Hype House birthday party despite record COVID-19 numbers in California</a>

Internet comedian Elijah Daniel says he's starting 'The Alt Haus,' a collab house for gay and alternative creators

<ul class="summary-list"><li>AI is helping to streamline and simplify dozens of tasks, from editing to copywriting.</li><li>Content creators and creator-economy startups have been introducing it in their work.</li></ul>The development of artificial intelligence has taken center stage in tech in the last year, and virtually every industry has had to grapple with the opportunities and ethical concerns its growth has generated.Creators and influencers, as well as companies in the creator economy, have also begun experimenting with the tech and finding ways to implement AI into their everyday workflows.Some creators have been using AI technology for years. But when OpenAI's chatbot ChatGPT came into the mainstream, more and more of them started experimenting with it, for tasks like idea generation, email drafts, and help with researching topics for videos.<a target="_blank" href="https://www.businessinsider.com/how-content-creators-use-chatgpt-content-ideas-email-draft-2023-2?r=ai-creators-lp">Read about 9 ways influencers use ChatGPT in their day-to-day work.</a>It seems like pretty much every creator has found ways to effectively introduce AI in their work — a May survey found that over 94% of creators had been using the tech to help with their content.<a target="_blank" href="https://www.businessinsider.com/ai-editing-content-survey-creator-economy-chatgpt-2023-5?r=ai-creators-lp">Read more about the top ways creators have been using AI, according to a survey of 660 of them.</a>The power of AI hasn't gone unnoticed by brands, either. In a June survey, over half of creators said brands had asked them to use AI when creating branded content.<a target="_blank" href="https://www.businessinsider.com/how-creators-think-about-ai-impact-on-influencer-work-survey-2023-5?r=ai-creators-lp">Here are the key takeaways from a survey about AI and monetization in the creator economy.</a><div type="image" title="Three people in cowboy clothing with their backs turned watching fireworks in a desert, with the writing &quot;2023!&quot;" height="810" width="1080" msid="106159483" hostid="261" sizebytes="100970"></div><h2>Use cases for AI</h2>Creators have found dozens of ways to implement AI in their workflows, from helping with video editing to generating content ideas.ChatGPT has by far been the most utilized AI tool, with creators saying it was a "game changer" and had become "an indispensable tool." The use cases for ChatGPT include:<ul><li>Generating video and content ideas</li><li>Drafting emails</li><li>Drafting contracts</li><li>Supporting with content research</li></ul><a target="_blank" href="https://www.businessinsider.com/how-content-creators-use-chatgpt-content-ideas-email-draft-2023-2?r=ai-creators-lp">Read more about how influencers use ChatGPT in their day-to-day work.</a>But ChatGPT is only one of many tools that leverage AI. A recent survey of 2,000 influencers found they'd also been using platforms like MidJourney, for text-to-image generation, and Google Bard, Google's chatbot, among others.<a target="_blank" href="https://www.businessinsider.com/ai-tools-used-by-creators-chat-gpt-midjourney-google-bard-2023-10?r=ai-creators-lp">Read more about the most used AI tools by creators, and other key findings from a survey from startup Creator Now.</a>AI has been particularly helpful for categories of creators like podcasters, who deal with time-consuming tasks like cutting long tapes of audio and editing text scripts. Tools like live-transcription service Otter.ai and audio-editing platform Descript have helped podcasters significantly cut production time.<a target="_blank" href="https://www.businessinsider.com/how-podcasters-podcast-use-chatgpt-other-ai-tools-ethics-2023-3?r=ai-creators-lp">Read more about 6 ways podcasters have been using AI, and their favorite tools.</a>Some creators, like <a target="_blank" href="https://www.businessinsider.com/how-to-make-money-on-onlyfans-according-to-creators-2022-2?r=ai-creators-lp">OnlyFans</a> star Riley Reid, have gone so far as to create an alternate version of themselves using AI. Reid created a chatbot based on herself with her company Clona, which she says will be a way for fans to interact with her for years to come, without limitations.<a target="_blank" href="https://www.businessinsider.com/adult-content-onlyfans-star-riley-reid-ai-chatbot-fans-2023-11?r=ai-creators-lp">Read more about how Reid plans to 'immortalize' herself with AI, and how her chatbot works.</a><div type="image" title="Adult film actress Riley Reid arrives to promote her clothing line Eighteen-Plus in the pop-up Vixen store during the 2023 AVN Adult Expo at Resorts World Las Vegas on January 05, 2023 in Las Vegas, Nevada." height="2592" width="3456" msid="106159486" hostid="261" sizebytes="298282"></div><h2>AI-powered creator-economy startups</h2>As AI becomes more accessible and people grow accustomed to the idea of integrating it into their work, a slew of startups has emerged using the technology to simplify and streamline tasks, like Eleven Labs, that helps with dubbing content in multiple languages, and DALL-E, which generates images from text prompts.<a target="_blank" href="https://www.businessinsider.com/generative-ai-startups-creator-economy-work-chatgpt-dalle-2023-1?r=ai-creators-lp">Read a list of 12 AI-powered startups and tools that have been transforming how creators work.</a>One of the buzziest startups is <a target="_blank" href="https://www.businessinsider.com/the-ai-100-2023-the-people-who-make-ai-intelligent-2023-10?r=ai-creators-lp">Runway</a>, a platform that aims to simplify video editing and filmmaking, from removing backgrounds to generating scenes from text prompts. Its tools have been used by creators and filmmakers, including the VFX artists behind Oscar-winning movie "Everything Everywhere All at Once."<a target="_blank" href="https://www.businessinsider.com/how-runway-can-make-content-creation-faster-and-better-2023-7?r=ai-creators-lp">Read more about Runway's mission and the tools it provides from one of its cofounders.</a>Another company that focuses on streamlining storytelling is Lore Machine, founded by Vice's former head of publishing. The platform creates visual "storyboards" based on text, and its goal is to simplify the process of turning novels and poems into movies and videos.<a target="_blank" href="https://www.businessinsider.com/lore-machine-ai-tool-visualize-stories-from-text-2023-11?r=ai-creators-lp">Read more about how Lore Machine works and how it aims to shake up Hollywood.</a>To support creators with community management, Glystn uses AI to collect and distill information from comments and messages across a creator's different social-media platforms. It helps identify trending topics among the creator's community, and reply and interact with audiences faster.<a target="_blank" href="https://www.businessinsider.com/ai-community-engagement-startup-glystn-4-million-seed-pitch-deck-2023-6?r=ai-creators-lp">Read about Glystn's mission and the pitch deck it used to raise $4 million.</a>Hour One, which most recently raised a $20 million Series A funding round in 2022, allows users to make avatars, or "virtual humans." Their clients have used the service to generate avatar-led videos like language lessons, product tutorials, or HR and recruiting videos.<a target="_blank" href="https://www.businessinsider.com/pitch-deck-ai-avatar-startup-hour-one-raise-20-million-2022-9?r=ai-creators-lp">Read the 11-page pitch deck Hour One used to raise $20 million in 2022.</a><div type="image" title="A screenshot of AI platform Lore Machine and the style presets it offers." height="1100" width="1920" msid="106159491" hostid="261" sizebytes="122112"></div><h2>How existing creator-economy companies are investing in AI</h2>It's not only new companies and startups that are implementing AI. Existing companies within the creator economy have been capitalizing on the growth of artificial intelligence in different ways.Fanvue, a platform for subscription content similar to OnlyFans, is bullish on AI-generated influencers, particularly when it comes to adult content. The company's founder told Business Insider he believes AI influencers "will thrive," and several adult-content creators on Fanvue have already found success.<a target="_blank" href="https://www.businessinsider.com/ai-models-creators-see-success-on-onlyfans-challenger-fanvue-2023-11?r=ai-creators-lp">Read more about the success of AI-generated adult-content models on Fanvue, and how much one of them makes.</a>Influencer-marketing firms have also been thinking about what role AI can play in advertising and marketing campaigns. Influencer-marketing agency Billion Dollar Boy has launched an innovation unit to help brands experiment with AI content.<a target="_blank" href="https://www.businessinsider.com/influencer-marketing-firm-billion-dollar-boy-investing-in-ai-2023-11?r=ai-creators-lp">Read more about how Billion Dollar Boy is partnering with brands to explore AI with a new innovation unit.</a>And while the development of AI has generated excitement and opened a trove of opportunities, some are worried about the repercussions its use can have on trust in creators and brands. Ad agency <a target="_blank" href="https://www.businessinsider.com/b2b-influencers-rise-key-findings-marketing-survey-2023-9?r=ai-creators-lp">Ogilvy</a>, for example, introduced an "AI Accountability Act" to encourage clear labeling of AI-generated influencer content.<a target="_blank" href="https://www.businessinsider.com/disclosure-use-of-ai-influencer-marketing-creator-economy-2023-6?r=ai-creators-lp">Read more about why some industry insiders think the use of AI in influencer content should be disclosed.</a>

How to use AI for content creation and digital marketing, according to creators

<ul><li><keyword id="9555198" type="PERSON" weightage="20" keywordseo="MX-TakaTak">MX TakaTak</keyword>'s MY Home is an influencer collaborative space that will host India’s top <keyword id="2893283" type="PERSON" weightage="20" keywordseo="content-creators">content creators</keyword>.</li><li>This initiative will see 15 new influencers come together every week.</li></ul>Short video apps have paved the way for millions of young content creators to grow into digital superstars. With its vision of nurturing such budding talent, leading short format video app MX TakaTak not only aims at giving young creators a platform to showcase their talent, but is also empowering them to make better content with the launch of MX TakaTak My Home. This first of its kind initiative in India is a content creator collective that will see some of the country’s finest talent come together week on week, to collaborate and help each other amass more followers. Designed for productivity, My Home is a month-long activity that will see a fresh churn of content creation every day, with a dedicated team giving the KOLs all the professional support/assistance they require. Spread across entertainment hubs - Mumbai and Delhi, these 2 luxurious homes will host 15 audience favorites every week and these talented digital enthusiasts will be given the opportunity to innovate and create cool content. Elaborating on the same, Janhavi Parikh, Business Head, MX TakaTak said, “My Home has been devised to offer our content creators an equal opportunity for growth. The doors of this house will be open for those creators who are passionate about their craft, who are consistent with their videos and those who want to pioneer change in digital content consumption. This house is about creating a collaborative environment that encourages our digital enthusiasts to produce compelling content to entertain India.” Faizal Siddiqui, who has entered the Delhi MY HOME said, “The concept of creating an engaging environment for creators to join forces and make fun content is a great thought, opportunities like these give rise to the greatest digital stars." Influencer Rizwan also added saying, "The MX TakaTak team makes sure that we have everything we might need to create the best videos we can. The quality of content automatically improves and we’re able to put our best foot forward for our fans.” Wish Rathod, yet another creator on the platform said, “Creating a space like this is a very international concept and it’s great that MX TakaTak is doing so much to give creators like us a once in a lifetime chance such as this. You get to meet like-minded people, discuss ideas, ideologies and grow creatively, and that’s what I am looking forward to.” Oye Indori further added saying, “MX TakaTak is truly THE platform to be on – they put their creators first. As an influencer, I’d like my fellow peers to be a part of these collaborative initiatives, it is an opportunity to learn more about creating awesome videos and gives you a chance to understand this space better. ” Some of the influencers who are a part of My Home Delhi include Oye Indori, Sofia Ansari, Wish Rathod, Mahira Khan, Deepak Joshi, Vishal Bhatt and Mihir Gupta amongst others.

MX TakaTak launches a collaborative space for influencers to create content under one roof

Although Facebook has recently made some headway in narrowing the video viewing gap with YouTube, content creators have continued to find more success on YouTube, according to a report by <a href="http://e.businessinsider.com/52654c6e462018e2ea6db9fb2utk0.1rp/Va7SmsPogXiv8bdMAcd8c" target="_blank">The Wall Street Journal</a>. In recent months, Facebook has boasted an average of 4 billion daily video views, equaling estimates of historically dominant YouTube. While Facebook's strong numbers have persuaded many premium content providers to publish content on the social media platform, YouTube content creators post five times as many videos on YouTube than on Facebook, according to the report. This story was originally sent to thousands of professionals in the digital media industry in this morning's DIGITAL MEDIA INSIDER newsletter. You can join them<a href="http://bii_www.businessinsider.com/welcome/newsletters/?&amp;utm_source=House&amp;utm_term=CtgrPr_DMI-favor-youtube-2015-7-22&amp;utm_campaign=CtgrPr_nlsa"> -- sign up for a RISK FREE trial now »</a> Video content creators prefer publishing more on YouTube than Facebook for two distinct reasons: <ul><li>First, YouTube users come to the site to watch videos. While Facebook's audience is first and foremost a social audience, YouTube's estimated 1 billion users access the site exclusively for its video content. This gives YouTube creators a dependable audience base. For example, 68% of top YouTube creators posted content on both YouTube and Facebook in May, but videos consistently garnered more views on YouTube than on the social media platform, according to Tubular Labs data sited by The Wall Street Journal. </li><li>Plus, YouTube allows creators to monetize their content. The video streaming giant allows creators to keep 55% of revenue generated from ads, allowing creators to profit off of their videos. Although Facebook announced plans to introduce the same ad revenue split, it has yet to fully roll out the program. Creators thus have little incentive to develop content specifically for Facebook and its evolving video format.</li></ul>Here are other stories you need to know from today's DIGITAL MEDIA INSIDER:<ul><li>VIDEO AND NATIVE ADS BOOST YAHOO'S LAGGING DISPLAY BUSINESS</li><li>PROGRAMMATIC ACCOUNTED FOR NEARLY HALF OF US DISPLAY-RELATED AD REVENUE LAST YEAR</li><li>PEOPLE ON THE MOVE</li><li>COMPANIES IN THE NEWS</li></ul>Find this article interesting? You can get it delivered to your inbox every weekday morning. Get the jump on your competitors.<a href="http://bii_www.businessinsider.com/welcome/newsletters/?&amp;utm_source=House&amp;utm_term=CtgrPr_DMI-favor-youtube-2015-7-22&amp;utm_campaign=CtgrPr_nlsa"> Try it RISK FREE now »</a>

Video creators still strongly favor YouTube over Facebook

<ul class="summary-list"><li>"<keyword id="5156608" type="PERSON" weightage="60" keywordseo="David-After-Dentist">David After Dentist</keyword>," the viral video from 2009, was auctioned off as an <keyword id="4668945" type="PERSON" weightage="60" keywordseo="nft">NFT</keyword> on Thursday.</li><li>The auction closed on Friday afternoon and the NFT sold for over $11,000.</li><li>Several other creators have cashed in on viral digital content through NFT sales.</li></ul>"David After Dentist," one of the most memorable viral YouTube videos of the 2000s, was <a href="https://foundation.app/davidafterdentist/david-after-dentist-33172">sold as a non-fungible token (NFT)</a> for 3.30 ETH, an amount of cryptocurrency valued at roughly $11,500 on Friday. <keyword id="11219800" type="UNKNOWN" weightage="60" keywordseo="david-devore-sr-">David DeVore Sr.</keyword> and his son - the titular star of the video - became internet sensations in 2009 when <keyword id="11219798" type="UNKNOWN" weightage="60" keywordseo="david-devore-jr-">David DeVore Jr.</keyword> was seven years old. In the video, a young DeVore Jr. experiences the effects of medication after a tooth extraction. He asks his father numerous questions, including the now-iconic line, "Is this real life?" shortly before letting out a primal scream.The video has since garnered over 140 million views on YouTube and is known as one of the first major viral videos on the website.The DeVore family joins a group of other internet creators who have cashed in on viral digital content through the sales of NFTs, unique digital assets purchased with cryptocurrency.The DeVores told Insider in an interview Thursday that they were working with Views, an NFT-creator program founded by Jukin <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">Media</keyword>, a video licensing company, and Night Media, a talent management company, to complete the sale.The creator program has also begun working with other digital content creators to help them release their viral videos as NFTs in the subsequent weeks, but "David After Dentist" is its first sale. The auction for the NFT began on Thursday and closed Friday. DeVore Sr. told Insider in an interview that when he saw headlines listing how much money was made from selling viral content NFTs, the large sale prices piqued his interest. He said he is also looking to bring more exposure to the NFT market and what it can do for digital content creators.Zoe Roth, known to the internet as "Disaster Girl," <a href="https://www.insider.com/disaster-girl-made-half-million-selling-her-meme-as-nft-2021-4">sold her famous meme</a> as an NFT for around $450,000. The creator of the "Leave Britney Alone" viral video, Chris Crocker, <a href="https://www.businessinsider.com/chris-crocker-leave-britney-alone-video-youtube-nft-free-britney-2021-4">made over $41,000 on an NFT sale</a>. Even the <a href="https://www.businessinsider.com/ethereum-nft-meme-art-nyan-cat-sells-for-300-eth-2021-2">original Nyan Cat GIF was sold</a> by its creator, Chris Torres, for $600,000.The "David After Dentist" YouTube video did generate some income for the family at the time it was published, DeVore Sr. said. "We were actually one of the first viral videos to be part of the YouTube Partner Program when they had just rolled that out," he told Insider. The program, still a staple for creators on the platform, launched in 2008, enabling creators to monetize their videos using ads. DeVore said the program "really saved" his family in the early aughts. "We were grateful for the revenue that it produced," he told Insider. "Then the economy took a big nosedive and my real estate business dried up - fortunately, my wife was working, but it really saved us."With the money from the sale, DeVore hopes to finish paying for his two sons' college degrees - DeVore Jr. is now a 20-year-old University of Florida student - among other things. "My wife and I will probably put some for retirement. Boring stuff, but it is fun entertaining the possibility of taking some of those financial pressures off," he told Insider. They have both been able to appreciate the opportunity to experiment with new technology. "It's really cool that we're able to turn David's video into a piece of art," David Sr. told Insider. "It's like 12 years old and it's part of the early internet culture. It feels like 2009 all over again."

The 2009 viral video 'David After Dentist' sold for over $10,000 as an NFT

<ul class="summary-list"><li>Business Insider is recognizing the leading digital stars who live and create content around the Greater New York City area.</li><li>We are highlighting these 21 top creators based on audience size, creativity, and their impact on the influencer business as a whole.</li><li>These New York-based creators run successful digital businesses across platforms like YouTube, Instagram, and TikTok.</li><li><a href="https://www.businessinsider.com/prime">Click here for more BI Prime stories</a>.</li></ul>Los Angeles often takes center stage when it comes to the influencer world.Headline-making creators like <a href="https://www.businessinsider.com/inside-david-dobriks-vlog-squad-with-youtube-video-editor-ughitsjoe-2020-1">David Dobrik</a> and <a href="https://www.businessinsider.com/how-controversial-youtuber-tana-mongeau-makes-money-talent-manager-2019-12">Tana Mongeau</a> post popular vlogs in the city, and a new wave of TikTok stars recently moved into LA mansions like the <a href="https://www.businessinsider.com/hype-house-members-charli-d-amelio-lilhuddy-tiktok-los-angeles-2020-1?amp">Hype House</a> and <a href="https://www.businessinsider.com/tik-tok-stars-live-rent-free-in-mansion-sway-house-2020-1">Sway LA</a>.But New York is its own hub for some of the internet's top digital stars. New York hosts some of the world's most popular creators who use the city as a backdrop to post content to their millions of followers on platforms like Instagram, YouTube, TikTok, and Twitter. It's one of the epicenters of the influencer business. New York, California, Florida, Texas, and Georgia have more influencers working in their states than the other 45 US states combined, according to data analysis provided by the influencer marketing agency, CreatorIQ.Business Insider is recognizing the leading digital stars who live and create content in the greater New York City area. In this inaugural list, we are highlighting the top 21 New York-based influencers who run successful digital businesses, from podcasting to TikTok."New York's a really cool place to create content around, just because it's a city unlike any other," said Courtney Quinn, a lifestyle and fashion creator with more than 600,000 followers on Instagram. "We just recently did a shoot on the subway. We like to bring elements like that into our storylines and into the content because it makes it more interesting and more authentic to where we are."As a traditional media and advertising capital, New York also provides endless opportunities for influencers to meet with brands, marketers, and other creators. "You have really great access to brands and organizations here, so even if you're just starting out, you can go out and network and meet people," Quinn said. "There's always a way to get your foot in the door if you're willing to put yourself out there."Sara Dietschy, a YouTube influencer who films technology videos in a studio in Manhattan's TriBeCa neighborhood, said brands and creators are constantly visiting New York, even if they aren't based there."From a practical standpoint, if there's a creator or a YouTuber or someone in the industry who doesn't live here, they will always be here probably at least once a year," Dietschy said. "We already have such a great creative community here, but even if someone's not here, they're always coming through."To form a list of the city's top creators, Business Insider relied on a mix of our own reporting, nominations from readers, and industry experts to narrow down the finalists. We chose them based on factors like audience size, creativity, and a creator's impact on the influencer business as a whole.We excluded media companies, traditional celebrities, and social publishers where creators aren't featured regularly in content (e.g. meme and food-focused channels). The 21 creators and influencers are listed in alphabetical order:Send tips on the influencer industry to aperelli@businessinsider.com and dwhateley@businessinsider.com.<a href="https://www.businessinsider.com/intelligence/stories-slide-deck?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_leadgen&amp;itm_content=instagram&amp;itm_campaign=stories-slide-deck"></a>

The 21 most influential digital creators based in New York who rule Instagram, YouTube, and other social-media platforms

Digital Creator Vishnu Kaushal on maintaining your reach after your videos go viral

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Washington PostWashington Post ad tech guru Jarrod Dicker</div></div></div><ul><li>Washington Post ad tech guru Jarrod Dicker has been named CEO of a blockchain tech company built for the <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> and ad industries.</li><li>The venture, Po.et, promises to help journalists and creators keep track of their content across the web and to protect their revenue rights. </li><li>Dicker sees the technology eventually being used to create a marketplace via which brands can connect directly with creators.</li></ul> <a href="http://www.businessinsider.com/what-is-blockchain-2016-10">Blockchain</a> technology is often described as a <a href="http://www.businessinsider.com/what-is-blockchain-2016-10">would-be revolutionary savior</a> for many <a href="http://www.businessinsider.com/emirates-boss-tim-clark-warn-airline-industry-technology-blockchain-2018-2">industries</a>.A digital ad veteran sees the tech potentially reinventing both journalism and marketing.Jarrod Dicker, who until recently served as vice president, innovation &amp; commercial at The Washington Post, has been named CEO of<a href="https://blog.po.et/introducing-po-et-digital-media-blockchain-technology-collide-e53728fc1c24"> Po.et, a blockchain-based tech platform designed for digital publishing. </a>Po.et is an open source initiative which promises to make it possible to track digital content and <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> wherever it travels across the internet. The enterprise's ambitions are noble - and quite lofty.The idea is that journalists and other creators will be able to know where their content is being consumed or repurposed via a centralized digital ledger - like a verifiable time stamp that can't be altered or manipulated.Dicker, who's credited with building out the Washington Post's proprietary <a href="http://adage.com/article/digital/red-alert-washington-post/310895/">advertising technology division Red</a> (one of <a href="http://www.businessinsider.com/hottest-independent-pre-acquisition-ad-tech-pre-ipo-companies-2017-7">Business Insider's most interesting ad tech companies of 2017)</a>, sees Po.et as eventually becoming the backbone of a digital marketplace that serves multiple purposes - and ultimately betters the entire media ecosystem.The Po.et marketplace aims to offer creators and media companies away to figure out just how popular their work is, and also enable them to make sure that their copyrights are being respected and they are getting paid what they're supposed to get paid.And marketers will theoretically be able to log onto a Po.et-powered digital dashboard to see which creators are resonating on the web, and which might be a good fit to partner with, or even pay to produce content on their behalf.Of course, getting an entire industry to agree on anything is never easy. Dicker believes the time is right."We're at this point in the industry when it feels like everyone is running uphill," Dicker told Business Insider. "Consumers are saying no to advertising through ad blocking. Publishers are feeling beholden to platforms. And there are real questions being asked like 'can media companies survive?' So we need to recalibrate what the value of content is."Right now, Po.et is open sourced and free for creators to use. Over time the company plans to introduced paid services designed to help media companies license, commission and acquire content, Dicker said. Po.et isn't the only player trying to bring the blockchain to the media and ad industryds. For example,<a href="http://www.businessinsider.com/some-brands-are-hoping-blockchain-can-clean-up-digital-advertising-2017-8"> several startups like Amino</a> see the technology helping stamp down the spread of fraudulent web ads by creating a more transparent money trail.Dicker, who's previously logged prominent product positions at Time Inc. and HuffPost, said he sees multiple constituencies across the ad/media landscape finding value in this use of blockchain technology. But, if this catches on, it could have the potential to disintermediate players like ad agencies or even publishers, while empoyering a new generation of independent journalists, he said."You'll no longer have to go through middlemen," he said. "A GE or a Pepsi, they'll be able to find creators and work directly with them. They may realize, 'We don't need a Vox. We don't need a content studio.'""At the same time, creators are going to realize what they're worth," he said. "Some may not need to work with big publications but can go directly to readers." <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/future-olympics-no-country-wants-to-host-games-2018-2">No one wants to host the Olympics anymore -&#xa0;will they go away?</a></h3> <div> </div> </div>

A digital ad veteran is leaving the Washington Post hoping to use blockchain technology to save the media industry

<ul class="summary-list"><li><keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> is creating a fund of $200 million to support the app's popular US-based video creators. </li><li>"In a relatively short time, TikTok has grown to become a source of income and opportunity for creators and their families – and we couldn't be more encouraged by their success," TikTok General Manager Vanessa Pappas said in <a href="https://newsroom.tiktok.com/en-us/introducing-the-200-million-tiktok-creator-fund">a press release.</a></li><li>While popular figures on the app have certainly found many ways to make money from their <keyword id="6354632" type="UNKNOWN" weightage="60" keywordseo="social-media">social media</keyword> success, this will offer those accounts the chance to earn money directly from their posts. </li></ul>Short-form video app TikTok has established a $200 million fund to monetarily support US-based <keyword id="2893283" type="PERSON" weightage="60" keywordseo="content-creators">content creators</keyword>. Starting in August, TikTokers who are over 18 years old, meet an as yet unspecific follower count minimum, and post original content in accordance with the platform's community guidelines can apply to earn money from the TikTok Creator Fund. "In a relatively short time, TikTok has grown to become a source of income and opportunity for creators and their families – and we couldn't be more encouraged by their success," TikTok General Manager Vanessa Pappas said in <a href="https://newsroom.tiktok.com/en-us/introducing-the-200-million-tiktok-creator-fund">a press release on Thursday</a>. "As our community continues to flourish, we're committed to fostering even more ways for our creators to earn livelihoods by inspiring joy and creativity."The fund will join the platform's TikTok LIVE feature, which allows users with more than 1,000 followers to livestream and earn <a href="https://www.nytimes.com/2020/03/06/style/sleep-tiktok-live.html">virtual coins that can be traded for real cash</a>. Most popular TikTok users have found ways to make money from their millions of followers without help from the app. Top influencers such as Charli and Dixie D'Amelio, Addison Rae Easterling, Josh Richards, and other TikTok celebrities have used a mix of sponsored posts, commercials, brand partnerships, and web series to bring in an income using their TikTok fame. But with the new fund, users will be able to earn a living directly from the company behind their notoriety.Details of how the platform is funding the initiative, whether it's via advertising revenue (<a href="https://www.businessinsider.com/youtube-creator-with-200k-subscribers-average-salary-earnings-2020-7">like YouTube's structure</a>) or through other sources, have not been released. It's also unclear how funds will be allocated. TikTok, which is owned by the Chinese company <keyword id="3749909" type="PERSON" weightage="60" keywordseo="Bytedance">Bytedance</keyword>, released the news after weeks of <a href="https://www.businessinsider.com/tiktok-banned-by-countries-organizations-companies-list-2020-7">speculation over the app's future</a>, as <a href="https://www.insider.com/tiktok-ban-united-states-creators-worry-influencers-2020-7">President Donald Trump's administration has called for the app to be banned in the US</a> over <a href="https://www.businessinsider.com/tiktok-explainer-privacy-facebook-google-2020-7">security concerns</a>. The US Navy, Air Force, Coast Guard, and Marine Corps have all already banned the app from their devices, and the US Army has urged members not to use the app. <ul class="read-more-links"><li>Read more:</li><li><a href="https://www.businessinsider.com/tiktok-app-online-website-video-sharing-2019-7">Inside the rise of TikTok, the viral video-sharing app that US officials are threatening to ban due to its ties to China</a></li><li><a href="https://www.businessinsider.com/tiktok-bytedance-us-investors-consider-buying-majority-stake-report-2020-7">Some US investors of Bytedance, including Sequoia Capital, are reportedly considering buying a majority stake in TikTok</a></li><li><a href="https://www.businessinsider.com/tiktok-explainer-privacy-facebook-google-2020-7">Trump might ban TikTok — here's what experts who pored through its code and privacy policies say about its security</a></li><li><a href="https://www.businessinsider.com/tiktok-banned-by-countries-organizations-companies-list-2020-7">Trump is considering banning Chinese social media app TikTok. See the full list of countries, companies, and organizations that have already banned it.</a></li></ul>

TikTok establishes $200 million US-based fund to support content creators

<ul><li>Over the last few years, <keyword id="2540701" type="PERSON" weightage="20" keywordseo="Influencer-marketing">influencer marketing</keyword> has grown exponentially in India.</li><li>The Advertising Council of India has now launched <keyword id="6586390" type="UNKNOWN" weightage="20" keywordseo="new-guidelines">new guidelines</keyword> for the <keyword id="11333696" type="UNKNOWN" weightage="20" keywordseo="influencer-marketing-industry">influencer marketing industry</keyword> to increase transparency.</li><li>We reached out to experts from the influencer marketing ecosystem to understand how it would impact the industry and help shape its growth in the coming years.</li></ul>The Advertising Council of India (ASCI) has launched new guidelines for influencers, brands and talent agencies in a bid to make influencer marketing more transparent for consumers. The lines between influencer’s personal content and paid content have become blurry, almost indistinguishable from regular posts. As per the guidelines, all advertisements published by social media influencers or their representatives, on such influencers’ accounts will be expected to carry a disclosure label that clearly identifies it as an advertisement. Disclosure is required if there is anything of value given to mention or talk about the advertiser’s product or service and it is supposed to be placed in a manner that is hard to miss. Influencer marketing has been witnessing an exponential growth in India in the past few years. According to digital marketing agency AdLift, India's influencer market is estimated at $75-150 million a year, as compared to the global market of $1.75 billion. And the year 2020 pushed businesses of various kinds and sizes to further experiment with digital solutions as all activities from attending concerts and birthday parties to fitness sessions moved from the physical realm to digital. Today, Indian audiences are watching more online videos than ever before. Nielsen studies show that home-bound consumers have led to a 60% increase in the amount of video content watched globally. So, as more and more Indians get connected to the internet, they discover and interact with a multitude of brands on a daily basis. ASCI’s new guidelines, experts said, will help give a structure to the industry, will elevate the level of trust between customers, influencers and brands. We reached out to experts from the influencer ecosystem to understand the implications of the guidelines and how it will impact stakeholders, and here is what they had to say: <cmsannotation type="cmsannotation" annotationid="Varun Mayya- Digital Content Creator and CEO &amp; Founder of Avalon Meta and Scenes by Avalon:" text="Varun Mayya- Digital Content Creator and CEO &amp; Founder of Avalon Meta and Scenes by Avalon:">Varun Mayya- Digital Content Creator and CEO &amp; Founder of Avalon Meta and Scenes by Avalon: </cmsannotation> The reach of influencers and media is much wider than ever before and thats one of the reason why the digital economy has disrupted the traditional economy. The consumers' mindset has changed massively over the last few years and they're much more sophisticated now. This change calls for changes in the advertisers approach with regards to ethics and openness. Influencers should be mindful of the products and companies they advertise and be upfront about the fact that they're paid to promote them. When you see TV, you know Shah Rukh is paid to do the ad but on Social Media this is mostly absent. You're following a person because you find them genuine and helpful but all of a sudden when they're promoting some fitness or haircare product and you don't know whether it's genuine or not. These guidelines should be able to bridge that gap and I hope that advertisers also take this as seriously as the creators." <cmsannotation type="cmsannotation" annotationid="Viraj Sheth- Co-Founder and CEO at Monk Entertainment:" text="Viraj Sheth- Co-Founder and CEO at Monk Entertainment:">Viraj Sheth- Co-Founder and CEO at Monk Entertainment:</cmsannotation> I believe the ASCI Influencer Guidelines are a welcome move within the industry. The influencer marketing industry definitely was in need of regulation considering how size-able it has become and will keep getting in the near future. Influencers and creators have the onus of ensuring complete disclosure with regards to all their endorsements and brand deals in order to make sure their audiences know of the paid partnerships and they can then evaluate their decision about whether or not they wish to still buy the product/service. The introduction of these guidelines is only half the battle won, the latter half would have to focus on correct implementation and enforcement of the same with both brands and creators. <cmsannotation type="cmsannotation" annotationid="Kunal Kishore Sinha, Co-founder and COO, ClanConnect:" text="Kunal Kishore Sinha, Co-founder and COO, ClanConnect:">Kunal Kishore Sinha, Co-founder and COO, ClanConnect:</cmsannotation> Influencer marketing has been witnessing a steady growth in India in the past few years. As digital media consumption is growing, the distinction between content and promotional advertisements is becoming important. Influencer marketing has now become mainstream. Therefore, consumers have a right to know what content has been paid for by brands and the guidelines intend to bring this transparency to influencer marketing. The guidelines are crucial at this moment considering the rapid growth in branded communications to consumers via social media. Wherein there are guidelines for traditional media advertising, now, with the boom in influencer marketing, these guidelines have become essential. The guidelines seems to have addressed all the necessary angles. These have been finalized after extensive evaluation and consideration of suggestions by industry players. With these guidelines, consumers can expect much more transparency as they navigate through the social media universe. These will not only streamline the space and offer a direction but also ensure that there is an added sense of social responsibility amongst the influencer community. On our part, we are geared up to guide influencers through the intricacies of the newly-launched guidelines, helping them meet all the requirements so they can focus on what they do best – create impactful content. We trust this will regulate &amp; filter out the misleading content, creating a transparent and healthy digital world! These guidelines will align the Indian online advertising industry with international markets. If influencers want to be followed by their audience, it is necessary for them to stay interesting, honest, creative while managing the art of storytelling to keep consumers engaged. While these new guidelines will promote transparency, it will also elevate the level of trust between customers, influencers and brands. So it will be beneficial across the stakeholders in the ecosystem. These guidelines will help the consumers to identify promotional content and also guide digital influencers. Ultimately, it will unlock a wealth of new opportunities for the fast-evolving segment that will result in positive outcomes for the sector in the long run. <cmsannotation type="cmsannotation" annotationid="Neel Gogia, Co-Founder, IPLIX Media:" text="Neel Gogia, Co-Founder, IPLIX Media:">Neel Gogia, Co-Founder, IPLIX Media: </cmsannotation> The <keyword id="10323570" type="UNKNOWN" weightage="20" keywordseo="asci-guidelines">ASCI guidelines</keyword> are a welcome step forward in introducing transparency and authenticity across the ecosystem. However, every new initiative will face questions on its practicality. That debate is necessary to create a sustainable solution. Hence, in my opinion, the current recommendations might not be applicable to every influencer or every tool of influencer marketing. The lines are a little blurred. For instance, a non-monetary association under which an influencer shares an unbiased product review will be labeled as an AD, leaving consumers in a tough spot. This will be difficult to implement for a tech or an auto influencer as they cannot buy every product for review as they are of high monetary value, and in fact, not all the reviews are positive as well so they cannot be labeled as an AD. Furthermore, organic and value-added content creation with genuine product integration is being given priority by the brands, agencies as well as influencers at the moment and the current recommendations might not be aligned with this objective. For a YouTube content creator with long-format vlogs labeling the entire integration section as an AD will lead the audience to ignore the content even if it is adding value to them. A mention of 5-10 seconds should suffice rather than a full-length mention. I believe platform labels like ‘Includes paid promotion’ and ‘Paid partnership with’ on YouTube and Instagram respectively, offer that clarity for sponsored posts. This is sufficient to highlight that the integration is paid. However, additionally, the creators can put a supplementary hashtag to make it more visible. So, we will have to wait and watch how this unfolds.” <cmsannotation type="cmsannotation" annotationid="Rajni Daswani, Director, SoCheers:" text="Rajni Daswani, Director, SoCheers:">Rajni Daswani, Director, SoCheers:</cmsannotation> The guidelines are a good guardrail in the industry that has been unregulated so far. The fact that the guidelines are not extremely stringent and do rely on influencers to see that they do justice, leaves room for brands to explore ways to circumvent around it. A lot will depend on how influencers &amp; brands adapt to it. Many brands are averse to the whole #Ad &amp; #Sponsored and may now start drawing parallel compares to paid media, which might see the investment in influencer marketing take a slight hit, after the phenomenal growth year that it has had. These guidelines will be like a double-edged sword for creators as well. While they will get a lot more say in putting out content that will work on their pages, influencers/creators who are doing a lot of branded content might see a hit in their engagement &amp; reach numbers. Quality content will continue to win nonetheless. For brands, would suggest to give influencers a little more freedom in designing the content in a way that will bring out the brand benefits, as well as get content to perform better on their channels. <cmsannotation type="cmsannotation" annotationid="Ankit Agarwal, Founder, Do Your Thng:" text="Ankit Agarwal, Founder, Do Your Thng:">Ankit Agarwal, Founder, Do Your Thng:</cmsannotation> This was a long time coming. The blurring of the line between ads and simple user-generated content needed to be corrected. Users not only have the right to know the difference between the two, they all but demand it. Disclosure labels are unquestionably a step forward in that direction. Besides helping bolster the trust audiences were increasingly hemorrhaging in content creators, the guidelines will hold brands and marketers more accountable. I am gratified ASCI has moved the needle in organizing a niche where entropy was just about beginning to reign supreme.

How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion

<ul><li>The shift to digitization has opened up newer ways to content monetization.</li><li>Divyanshu Damani, Co-founder, <keyword id="10376921" type="UNKNOWN" weightage="20" keywordseo="TagMango">TagMango</keyword> shares some anticipated <keyword id="10508948" type="UNKNOWN" weightage="20" keywordseo="trends-in-2021">trends in 2021</keyword> that can pose as a new age creator’s guide to embark on a successful journey in the world of <keyword id="1746818" type="PERSON" weightage="20" keywordseo="Content-Creation">content creation</keyword>.</li></ul>Content consumption has risen by manifolds in India in a very short span of time. Increased smartphone use, affordable and extensive internet data availability, and the coronavirus outbreak have acted as a catalyst for this growing demand across genres: entertainment, gaming, news, and infotainment. This growing appetite for creative content consumption hence poses as a great monetization opportunity for content creators. However, this creator-led and focused monetization ecosystem was not that evolved about 6-8 months ago. Earlier being a creator meant - invitations to exclusive events, traveling to new places, trying products and services before they hit the market. There were umpteen opportunities to earn money via brand collaborations. Cut to the pandemic, the restrictions limited these opportunities - digital events, strict restrictions on travel, brands shutting down products/categories, or delaying market launches. So, how did this challenge turn into an opportunity? The shift to digitization has opened up newer ways to content monetization. Content commerce, a current phenomenon in India, has today become brand agnostic giving aspiring content creators an opportunity to become entrepreneurs as opposed to a time when these opportunities were reserved for only category A creators. The year 2021 looks at a new format and development in the creator space where platforms like ClubHouse are rapidly becoming famous and a go-to platform for quality content creation. The scenario here in India is also picking up, to come closer to having platforms that offer exclusive, personalized and targeted content for specific users. Content creators have slowly started exploring content formats like podcast-style conversations, panel discussions, closed group networking, video and audio chats to offer content that is more personalized than it was earlier. Use of platforms that let creators have the advantage of making multiple chat rooms, so as to reach out to smaller audiences that are all looking for similar content. This streamlined way of reaching out with relevant content is going to shape up the year and gradually lead to strengthened content generation and increasing content monetization platforms and tools. Listed down below are some anticipated trends in 2021 that can pose as a new age creator’s guide to embark on a successful journey in the world of content creation: <ul><li><cmsannotation type="cmsannotation" annotationid="Rise of Micro, Nano Influencers and creators" text="Rise of Micro, Nano Influencers and creators">Rise of Micro, Nano Influencers and creators</cmsannotation></li></ul>The year 2021 is all set to witness a massive rise of macro and nano creators. The essential factors pertaining to this growth are the high rates of engagement, credibility, and low-cost increment. These factors are most relevant in the current scenario where most brands are looking at slicing budgets. According to a 2019 report by Fohr, micro-influencers, and creators have the highest engagement rates averaging at 7% on their feed posts. <ul><li><cmsannotation type="cmsannotation" annotationid="Video Content will continue to rule the industry" text="Video Content will continue to rule the industry">Video Content will continue to rule the industry</cmsannotation></li></ul>The rise of video content continues to be an on-going trend in the marketing space. However, with the introduction of Instagram reels and the growing popularity of apps like Mojo, MX Takatak, and Triller, it is expected to be more creative and collaborative than ever before. Video content keeps the viewer more engaged and a stronger authenticity makes people feel a stronger connection and builds engagement. Identify your niche and the right consumer-platform mix for your content offerings. Nothing works better than consumer engagement which can ultimately drive loyalty. <ul><li><cmsannotation type="cmsannotation" annotationid="The rise in Vernacular content and creators" text="The rise in Vernacular content and creators">The rise in Vernacular content and creators</cmsannotation></li></ul>The familiarity of language helps build a better connection and also seeds relatability, making fans connect with creators in shared areas of interest and sentiments. Regional creators can understand the audience better and adapt the content to what would appeal best, building effective campaigns. Moreover, with the deep penetration of smartphones and now available internet access in Bharat (Tier II &amp; Tier III cities), there exists a huge need-gap for vernacular content and creators. For these reasons, brands are roping in creators from specific regions or small-towns. As per a report by <a href="https://inc42.com/datalab/the-business-opportunity-in-the-vernacular-content-market-of-india/">DataLabs</a>, it is anticipated that the vernacular content market in India stands at a worth of $53 billion <ul><li><cmsannotation type="cmsannotation" annotationid="Importance of Deeper-connection and value-driven content" text="Importance of Deeper-connection and value-driven content">Importance of Deeper-connection and value-driven content</cmsannotation></li></ul>The year 2021 will be all about creating content with a relevant context. The pandemic taught people to be grateful for a ton of things we took for granted. Content creators that worked in their personality, journey, and experience in their content while being entertaining at the same time built a very strong fanbase. One can expect brands to also value quality engagement and communities more when predicting ROI than a high follower count. <ul><li><cmsannotation type="cmsannotation" annotationid="Rise of New Social Platforms and creators tool" text="Rise of New Social Platforms and creators tool">Rise of New Social Platforms and creators tool</cmsannotation></li></ul>Last year, new platforms and tools were witnessed in the creator ecosystem empowering them to create and share content with more independence. 2021 is expected to bring in more innovation in this space as the market is flooded with new platform launches catering to not just metros but small town Bharat as well. Newer creator focused models are coming into the picture that are looking at scaling up the revenue for creators by ways of having them leverage opportunities and directly monetize content curated for audiences. <ul><li><cmsannotation type="cmsannotation" annotationid="Brands will merge content marketing with influencer/creator marketing" text="Brands will merge content marketing with influencer/creator marketing">Brands will merge content marketing with influencer/creator marketing</cmsannotation></li></ul><keyword id="2540701" type="PERSON" weightage="20" keywordseo="Influencer-marketing">Influencer marketing</keyword> is going to be a game-changer in the coming times. 2020 gave a platform to several new content creators and brands also didn’t shy away from leveraging their skill and popularity to their advantage. One of the massive trends that we can expect to see in 2021 is how brands will merge content marketing with influencer marketing and social media. They will focus more on finding and collaborating with creators who share the same vision and build long-term associations. <ul><li><cmsannotation type="cmsannotation" annotationid="Streaming will set the theme for 2021" text="Streaming will set the theme for 2021">Streaming will set the theme for 2021- </cmsannotation></li></ul>Streaming was on the rise in 2020 with people opting to stream videos, content, and games for longer than ever before. The last few months have seen massive growth and further potential for quality content. Samay Raina is a shining example of this trend, who started with his independent YouTube channel that focused on making chess fun and entertaining for the masses. With this move, he unlocked a huge following in the country and reignited the audience’s love for playing and watching chess videos at a time when they were starved for at-home entertainment avenues. On a separate note, his timing also couldn’t have been better, coinciding with the release of international hit, Queen’s Gambit. Similarly, Tanmay Bhatt, leveraged this time to make funny and quirky videos where he reviews apps, challenges and that in turn has turned out to be a great entertainer for the masses. The year 2021 will see the further emergence of quality streamers. Podcasts will also become the go-to platform for content creators with a niche audience base interested in a specific domain. Micro- creators will emerge from smaller towns who might not enjoy a huge following but will be specialized in catering to a segment of the audience. 2021 will definitely be an interesting year in history for the content creators ecosystem and certainly unfold at a fast pace. One will need to keep up and keep a constant and keen eye to make it big.

A creator's guide to a successful journey in 2021

As 2024 wraps up, YouTube has unveiled its year-end trends, offering a window into the moments, creators, and events that captivated audiences across India. From cricketing showdowns to viral music tracks, the platform once again reflected the nation’s pulse, where billions of views transformed fleeting topics into lasting cultural highlights. The year’s biggest digital trends featured an eclectic mix of events and personalities. Dominating the conversation were global sporting spectacles like the ICC Men’s T20 World Cup, the Indian Premier League, and the Paris 2024 Olympics. These events amassed billions of views, cementing cricket and sports as evergreen passions for Indian audiences. Cultural moments also had their share of the spotlight. The Ambani wedding, a topic of unmatched intrigue, garnered over 6.5 billion views on videos that included “Ambani” and “Wedding” in their titles. Meanwhile, phrases like “moye moye” became internet sensations, accumulating 4.5 billion views. Iconic figures like Diljit Dosanjh and Ratan Tata inspired millions, with Dosanjh’s name linked to videos generating nearly 4 billion views. YouTube’s end-of-year report also shed light on India’s top content creators, whose innovative storytelling captured audiences worldwide. While global powerhouse MrBeast led the charge with 332 million subscribers, homegrown creators like Filmy Suraj Actor (32.5M) and Sujal Thakral (33.5M) proved the power of local content. Others such as Cristiano, Box of Vengeance, and the Stokes Twins further added to the platform’s diverse creator ecosystem. Indian creators made waves on Shorts, with hyperlocal music in languages like Marathi and Garhwali crossing borders to reach global audiences. Priyal Kukreja championed women’s voices, while creators turned memes, cricket moments, and celebrity weddings into engaging, bite-sized stories that resonated deeply with fans. Music continued to play a pivotal role in shaping YouTube trends. Songs like “Kurchi Madathapetti” by Sahithi Chaganti and Sri Krishna, “Jale 2” by Shiva Chaudhary, and “Aaj Ki Raat” by Madhubanti Bagchi and Divya Kumar defined 2024’s soundtrack. On YouTube Shorts, hits such as “Dhana” by Priyanka Meher and Rongpaz and “Tauba Tauba” by Karan Aujla kept audiences grooving. These tracks not only became fan favourites but also helped drive the platform’s engagement, with users creating endless remixes, dance challenges, and covers that extended the lifespan of each hit. One of the most striking trends of 2024 was the rise of active fan participation. Viewers weren’t just consuming content—they were shaping it. From cricket memes and music edits to reactions to celebrity weddings, fans co-created content that amplified the original stories, making them even more impactful.

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