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In recent months, several major publishing brands, including <keyword id="22881644" type="General" weightage="20" keywordseo="Cond-Nast" source="keywords" meta.keywordsubtype="org" meta.entityname="Condé Nast" meta.hostid="261" meta.entityid="Condé Nast">Condé Nast</keyword>, The Atlantic, and News Corp, have entered partnerships with <keyword id="19918823" type="General" weightage="20" keywordseo="OpenAI" source="keywords" meta.keywordsubtype="org" meta.entityname="OpenAI" meta.hostid="261" meta.entityid="OpenAI">OpenAI</keyword>, a leading force in artificial intelligence, to license their content for use in AI products like ChatGPT and SearchGPT. These partnerships are aimed at meeting the growing demand for high-quality, reliable content in the digital age while balancing the needs of both AI companies and traditional publishers, stakeholders have said. As is the case with many CEOs, <keyword id="19918827" type="General" weightage="20" keywordseo="sam-altman" source="keywords">Sam Altman</keyword> has had a penchant for embroiling himself in controversies since the inception of OpenAI. And a lot of the backlash he receives comes from his rather indiscriminate use of content without waiting for permission from the creators. <div type="Article" hostid="261" msid="112312441" title="‘Too smart to steal’: AI, made to help, faces backlash for data scraping" mstype="2" mssubtype="0"></div>Remember when the entrepreneur got into trouble after <keyword id="22881645" type="General" weightage="20" keywordseo="scarlett-johanssen" source="keywords">Scarlett Johanssen</keyword> accused him of using her voice for OpenAI’s Sky? That’s not it. OpenAI has also been sued by the New York Times and eight other papers on the grounds of copyright infringement after their content was allegedly used to train the AI model. However, the OpenAI CEO seems to be learning from his mistakes and is now pursuing a rather legal route to obtaining content for training his models. Multiple popular and reputable brands have signed deals with OpenAI. And one of the primary reasons publishers are partnering with OpenAI is the shift in how audiences discover information. <h2>You scratch my back, I scratch yours </h2>With generative AI becoming increasingly integrated into search engines and digital assistants, <keyword id="20914562" type="General" weightage="20" keywordseo="media-companies" source="keywords">media companies</keyword> are increasingly seeing opportunities to expand their reach through these platforms. For instance, Condé Nast CEO Roger Lynch emphasised the importance of “meeting audiences where they are” and embracing new technologies that can enhance the visibility of the company’s content. By partnering with OpenAI, Condé Nast and others hope to regain some of the revenue lost due to changes in traditional search and social media algorithms, which have negatively impacted publishers’ traffic and ad revenues. Another key benefit for publishers is ensuring proper attribution and compensation for their intellectual property. The licensing deals with OpenAI and other AI firms attempt to address these issues, ensuring that publishers are compensated for their contributions to AI training models. For example, some deals, like the one News Corp signed with OpenAI, are valued in the hundreds of millions of dollars, providing substantial revenue streams to news organisations that might otherwise struggle to monetize their <keyword id="20354989" type="General" weightage="20" keywordseo="digital-content" source="keywords">digital content</keyword>. <h2>The grass may not be greener on the other side </h2>Publications are likely making this switch and partnering with OpenAI to “keep up with changing times”. But these deals are not without their challenges. Some critics argue that by cooperating with AI companies, publishers are effectively “settling without litigation” and sacrificing their hard-earned credibility for short-term financial gain. There is a fear that these deals may lead to AI-generated summaries of news stories overshadowing original reporting, which could undermine the value of <keyword id="20016198" type="General" weightage="20" keywordseo="journalism" source="keywords">journalism</keyword> in the long run. Unionised editorial employees at Condé Nast, for instance, have expressed concerns about how AI might impact their work and whether it could lead to a degradation of journalistic standards. <div type="Article" hostid="261" msid="112274629" title="Sam Altman and generative AI can&amp;#39;t be trusted, says leading expert" mstype="2" mssubtype="0"></div>Additionally, there are ethical concerns about AI’s role in the spread of misinformation. If generative AI systems fail to accurately reflect the nuance and context of human-written journalism, they could inadvertently amplify false or misleading narratives. This is a significant worry for media companies that have spent years building trust with their audiences. Ultimately, while partnerships between publishers and AI companies like OpenAI offer potential benefits — such as increased reach, better compensation, and adaptation to new content discovery methods — there are notable risks involved. The media industry is at a crossroads, trying to navigate the delicate balance between leveraging AI for growth and protecting the integrity of quality journalism. As the landscape evolves, it remains to be seen whether these partnerships will help or hinder the future of publishing. <div type="Article" hostid="261" msid="112678305" title="Falling in love with a user to telling them to eat rocks to stay fit, times when AI went wrong" mstype="2" mssubtype="0"></div>

OpenAI is finally buying rights from major publishing companies! But, what’s the future of journalism?

The long-promised <a target="_blank" href="https://www.businessinsider.com/club-penguin-died-disney-and-money-destroyed-a-community-2020-1">digital apocalypse</a> has finally arrived, and it was heralded by a blog post.Published on July 18, the post's headline sounded pretty arcane. "Google URL Shortener links will no longer be available," it declared. I know, I know — not exactly an <a target="_blank" href="https://www.businessinsider.com/elon-musk-tesla-cybertruck-apocalypse-inequality-2023-12">attack of alien zombies</a> from the death dimension. But the news nevertheless freaked me out. It means another swath of the web is <a target="_blank" href="https://www.businessinsider.com/millennials-childhood-internet-gone-club-penguin-neopets-webkinz-nostalgia-2024-8">about to disappear</a>.Here's the gist: <a target="_blank" href="https://www.businessinsider.com/why-google-killed-google-reader-2013-6">Google used to have an online service</a> that generated pithy, user-friendly versions of long, commercially unwieldy uniform resource locators — the key addresses that identify everything on the web. Shorter URLs are easier to track and better for online commerce. Google stopped shortening addresses back in 2019, but the concise URLs it had already created kept right on doing their job. Click on one and it would take you to the right webpage, <a target="_blank" href="https://www.businessinsider.com/how-internet-works-infrastructure-photos-2018-5#in-the-most-basic-sense-the-internets-job-is-to-carry-information-from-point-a-to-point-b-1">the way it's supposed to</a>.No more. In the <a target="_blank" href="https://developers.googleblog.com/en/google-url-shortener-links-will-no-longer-be-available/">blog post</a>, Google announced that as of next year, all of the existing shortened URLs are getting turned off. Poof. And on the web, if your URL doesn't work, you might as well not exist. You are unreachable. Without laborious renaming, everything behind those links — billions of them, a decade of digital content — will become inaccessible. Gone. Ask not for whom the <a target="_blank" href="https://www.businessinsider.com/guides/tech/what-is-a-404-error">404 message</a> tolls.Now, rendering a bunch of web content invisible isn't the end of days. Not by itself. The problem is, this kind of thing keeps happening. And it's getting worse. <a target="_blank" href="https://www.businessinsider.com/social-media-dead-instagram-tiktok-bereal-replaced-group-chats-messaging-2023-8">Social networks</a> go bankrupt. <a target="_blank" href="https://www.businessinsider.com/gen-z-most-trusted-news-source-online-comment-sections-google-2024-6">Digital journalism sites</a> close up shop. Companies pull their online products. Links rot. Files get not found. The cloud, as wags have noted, is really just "someone else's computers." And when clouds get turned off, not even the silver lining is left to tell the tale.Maybe none of this matters much right now. But it will. The internet has become the default archive of our history and culture. And the whole thing is burning down before our eyes, like the Library of Alexandria — only worse. For the first time since people started carving letters into rocks, we're making a time with no history. We're about to enter the Digital Dark Ages.Attempts to quantify the scope of the problem are heartbreaking. <a target="_blank" href="https://harvardlawreview.org/forum/vol-127/perma-scoping-and-addressing-the-problem-of-link-and-reference-rot-in-legal-citations/">Half of links in US Supreme Court decisions</a> no longer lead to the information being cited. A report in 2021 found that <a target="_blank" href="https://ssrn.com/abstract=3833133">a full quarter of the more than 2.2 million hyperlinks</a> on The New York Times website were broken. Even worse, the Pew Research Center estimates that <a target="_blank" href="https://www.pewresearch.org/data-labs/2024/05/17/when-online-content-disappears/">a quarter of everything put on the web</a> from 2013 to 2023 is inaccessible — meaning almost 40% of the web as it existed in 2013 is simply not there today, a decade later.The degradation of those links wouldn't panic me so much if they hadn't replaced what came before them — if museum storerooms and dusty library stacks still served as the warehouses of our collective memory. It's not that I miss the days of wrangling with old newspapers preserved on microfiche, or trying to sweet-talk a librarian into an international interlibrary loan. I'm glad lots of old movies are streaming and many out-of-print books are only a few clicks away. But archives and databases are more than places to keep old stuff; what we save defines who we are. Today, so much of everything is only digital that when it disappears, it leaves a hole in our shared culture.Gawker is gone. So is the archive of The Awl, the beloved culture-criticism site. You can go to a library and read the entire output of long-dead newspapers like the Los Angeles Herald Examiner or New York Newsday, but God help you if you want to read old Vice articles. Shenanigans over the ownership of what used to be Paramount have resulted in the deletion of decades' worth of shows on MTV and Comedy Central.The <a target="_blank" href="https://slate.com/technology/2024/08/david-zaslav-warner-bros-discovery-culture-deleting-movies-tv-shows.html">Cartoon Network archive</a> is gone. So are <a target="_blank" href="https://www.washingtonpost.com/technology/2019/12/11/these-crusaders-want-preserve-human-culture-online-their-latest-target-yahoo-groups/">Yahoo Groups</a>, <a target="_blank" href="https://cinema.usc.edu/spectator/43.1/01_Rudenshiold.pdf">Yahoo Answers</a>, <a target="_blank" href="https://www.engadget.com/imgur-to-ban-explicit-images-and-delete-uploads-not-tied-to-an-account-122537118.html">big chunks of the Imgur photo service</a>, the <a target="_blank" href="https://www.eff.org/deeplinks/2018/12/dear-tumblr-banning-adult-content-wont-make-your-site-better-it-will-harm-sex">spicy parts of Tumblr</a> that got zapped in a porn purge, everything that ever happened on Friendster and the other pre-Facebook social networks, Club Penguin, Neopets, Geocities, AOL, and Prodigy. Vast swaths of video games made for obsolete systems are unplayable memories.Hard drives have a finite lifespan, and the ones the <a target="_blank" href="https://arstechnica.com/gadgets/2024/09/music-industrys-1990s-hard-drives-like-all-hdds-are-dying/">music industry used for storage</a> in the 1990s ahead of the transition to digital are crumbling. The Department of Veterans Affairs is legally required to <a target="_blank" href="https://www.businessinsider.com/oracle-cerner-health-larry-ellison-28-billion-deadly-gamble-veterans-2024-5">preserve all medical records</a> for 75 years after the death of a vet — but it's having problems, in part because of a balky digital records system. And that's not to mention things like personal photographs, most of which now exist only on your phone, and nowhere else. Every email you sent or received in your last job, or anything a deceased relative had on their now-unusable computer? These are the things that make us us. Yet <a target="_blank" href="https://www.businessinsider.com/search-web-email-google-streaming-online-shopping-broken-2022-4">I dare you to find them</a>.There are always brave souls out there who try to rescue scrolls from a burning library. But it's hard to rescue something that exists only in the ether. "If a library burns down, it's a tragedy, but most of the books survive elsewhere," says Mark Graham, a leading internet archivist. "But the digital world is inherently fragile and potentially ephemeral."Graham is director of the Wayback Machine, a decades-old project that seeks to collect and save digital copies of web pages, for posterity. Gawker? Yeah, they got most of it. And that Pew study I mentioned, which showed that more than a third of the recent internet had vanished? "When we redid their study using their data, we found that about two-thirds of that material was safely stored on the Wayback Machine," Graham says. "So really only a ninth is gone." The Wayback Machine automatically archives more than a billion URLs every day. It also performs constant maintenance on the hundreds of millions of links across all 320 language editions of Wikipedia, which are atrophying at a rate of 10,000 URLs a day. Most recently, Graham worked on preserving 5,000 videos from a YouTube channel run by Rohingya activists, whose people were subjected to genocide in 2017. "They asked us to archive it because YouTube regularly deletes videos from their platform," Graham says. "They don't even leave metadata up, so you don't know what was deleted." He says he got all of the videos except one, which was age-restricted.Usually, the Wayback Machine's biggest obstacle is paywalls. Most of the articles in the world's scientific journals, for example, are widely available to anyone with a university affiliation. But the articles are prohibitively expensive for the rest of us — even if our tax dollars paid for the research they describe. An archive isn't really an archive if no one can afford the entry fee.But now there's a new threat to archiving our lives: artificial intelligence. When websites don't want to let AI slurp up their content, they block a certain kind of digital crawler-bot — the same species of critter the Wayback Machine uses. "That's happened almost overnight," Graham says. AI, with its insatiable hunger for training data, can't access the sites. But neither can the preservationists. In the wake of artificial intelligence, more intelligence is going to vanish.Let's be clear: This is about more than just losing a few <a target="_blank" href="https://www.niemanlab.org/2024/07/to-preserve-their-work-and-drafts-of-history-journalists-take-archiving-into-their-own-hands/">news articles</a> or clips from your favorite Adult Swim cartoon. What <a target="_blank" href="http://hdl.handle.net/1721.1/71216">an archive</a> is able to save, down to what formats fit in its file cabinets or data banks, literally determines what gets remembered. If you preserve, say, bank records from the 18th century but not sewing patterns, your annals are going to leave out a lot of people. Similarly, if your digital archive retains only the records of profitable businesses — because the ones that go bust wind up nuking their servers — you lose the memory of everything those deceased companies labored for. And what gets remembered about the past determines what we're able to do in the present. "Society is memory," says Marlene Manoff, who served as a senior collection strategist at MIT Libraries. "When you lose that memory, what does that mean?"Unreadable hard drives and vanishing links aren't the only threats to the historical record. Consider the selfie. Fifteen years ago, a researcher from the Scripps Institution of Oceanography named Loren McClenachan wanted to know whether commercial overfishing and environmental changes were making fish smaller. So she looked at five decades' worth of <a target="_blank" href="https://conbio.onlinelibrary.wiley.com/doi/10.1111/j.1523-1739.2008.01152.x">pictures of winning sportfishing catches</a> off Key West, Florida. The fishing boat company that ran the competitions, it turned out, had kept all the physical photographs, most of which had the date handwritten on the back.Armed with those artifacts, McClenachan was able to show that over the prior half-century, the sizes of prize-winning catches had declined by more than 50%. None of that data would have been available if all the fishers had kept the records of their catches on their phones. Instead we'd be subject to what's known as "<a target="_blank" href="https://www.wired.com/story/subtle-weather-shifts-might-make-climate-change-hard-to-see/">shifting baseline syndrome</a>" — the common assumption that whatever's normal today was the norm in the past, too.As the internet vanishes and we store our lives on our devices, we're actively choosing to punch huge gaps in our historical record. It's self-inflicted cultural amnesia, made worse by the fact that most of the web is in the hands of large corporations that place little value on preservation. "Over the long term, you can't preserve a digital object in its original form," says Manoff, the former MIT librarian. "But in the case of corporate ownership, the likelihood of responsible long-term stewardship of digital content in any form becomes increasingly unlikely."The Dark Ages, as historians used to call the early centuries of medieval Europe, lasted for 500 years. Our digital version may never end. A postliterate society leaves exactly as much of a mark on the world as a preliterate one. Which is to say, not much of a mark at all.<a target="_blank" class="" href="https://www.businessinsider.com/author/adam-rogers">Adam Rogers</a> is a senior correspondent at Business Insider.

We're about to enter the Digital Dark Ages

For a long time, <a target="_blank" href="https://www.businessinsider.com/category/reddit">Reddit</a> felt like it wasn't a place for everyone. Not that everyone couldn't be there — it's free to join, completely anonymous, and you can lurk without an account — but it was also a weird, sometimes dark little corner of the internet, probably closer to 4chan than Instagram. It was a <a target="_blank" href="https://www.businessinsider.com/reddit-new-content-policy-2015-7">bastion of free speech</a> but <a target="_blank" href="https://www.businessinsider.com/reddit-ceo-said-racism-is-okay-2018-4">one that could get ugly</a>, something that Reddit leadership <a target="_blank" href="https://www.businessinsider.com/reddit-war-users-community-free-speech-ellen-pao-victoria-taylor-2015-7">struggled to define and defend</a>. The interface was tricky to navigate for those not in the know.Nowadays, Reddit is a different — and more mainstream — beast. It's spent the past several years <a target="_blank" href="https://www.newyorker.com/magazine/2018/03/19/reddit-and-the-struggle-to-detoxify-the-internet">cleaning itself up</a>. It's banned controversial subreddits and made the platform a more pleasant, user-friendly place to be. As its cofounder and CEO Steve Huffman told <a target="_blank" href="https://www.newyorker.com/magazine/2018/03/19/reddit-and-the-struggle-to-detoxify-the-internet">The New Yorker in 2018</a>, the platform worked to get its "shit together."Moderators of individual subreddits — users that manage communities and enforce their content rules — still run much of the show but under a tighter set of policies. The moderators are pretty good at keeping their own houses in order, and in a landscape where AI spam is making it increasingly hard to figure out what's authentic information, Reddit's community-driven content and policing shine. Real, actual, live human beings are talking to each other, which, on balance, is good. This broadening of the platform has also been reflected in the business. <a target="_blank" href="https://www.businessinsider.com/reddits-ipo-set-to-take-front-page-of-internet-public-2024-3">Reddit went public</a> earlier this year at a $6.4 billion valuation, and last quarter, the 20-year-old company turned a profit for the first time in its history. Reddit lovers and noobs are flocking to the site, thanks in part to the Google gods. The search platform is <a target="_blank" href="https://www.businessinsider.com/why-reddit-is-taking-over-google-right-now-2024-4">prioritizing Reddit's results</a>. There's speculation that it has to do with the companies' $60 million <a target="_blank" href="https://www.reddit.com/r/google/comments/1ax1nyh/reddit_has_struck_a_60_million_deal_with_google/">deal</a> to let Google use Reddit's data to train its AI, though both deny that's the case.Normal people — or, rather, people who aren't so steeped in online culture — are also seeking Reddit out. If you've recently found yourself inputting whatever search term and then tacking "reddit" onto the end of the search, you're not alone: On the company's most recent earnings call in October, Huffman said it's the sixth-most-Googled term in the United States this year."Those are people literally typing the word Reddit into Google," Huffman said. "So they know they're going to end up on it. They're using, in this case, Google to navigate Reddit."In other words, Reddit is a little bit <a target="_blank" href="https://www.businessinsider.com/google-search-getting-worse-spam-affiliate-links-duckduckgo-bing-2024-1">the new Google</a>. And while people may not be heading in droves to Reddit to search directly, the hope is — at least on Reddit's end — that they someday will.It's not just Google. Other tech platforms' missteps have become some of Reddit's gains. As Twitter has become a worse, uglier forum for discourse, Reddit has emerged as an alternative for users and advertisers alike. People are increasingly <a target="_blank" href="https://www.vox.com/technology/23962999/best-product-reviews-shopping-reddit">using Reddit to find reviews</a> instead of turning to places such as Amazon, where the review section is often flooded with fakes. It's also becoming a more trusted place for reliable information — even <a target="_blank" href="https://www.theatlantic.com/newsletters/archive/2024/10/white-house-reddit-disinformation/680220/">the White House is using it to combat misinformation</a>.Basically, if you want to get honest opinions about a crockpot you're considering or get a sense of what recovery from a medical treatment might be like based on real-life experiences, Reddit is becoming the place to go for more people, including people who would have shied away just a few years ago.For those not paying close attention, Reddit's most recent earnings report was a bit of a "Wait, what?" moment. Its <a target="_blank" href="https://markets.businessinsider.com/news/stocks/reddit-stock-skyrockets-earnings-beat-ai-growth-revenue-huffman-2024-10">stock popped</a> after the company announced that its revenue had jumped by 68% and its daily active users increased by 47% compared to a year ago. Revenue from ads was up, as was cash from other areas — namely, Reddit licensing its data to train AI.Much of the boost in eyeballs appears to be coming from people who are relatively new to Reddit or who don't have accounts. Reddit's daily active users who are logged in to their account is up 27%, but that metric is up by 70% for people who are logged out. This is a bit of a risky proposition for Reddit — Wall Street and advertisers are more focused on that logged-in number because, <a target="_blank" href="https://nymag.com/intelligencer/article/reddit-traffic-google-search-growth.html">as John Herrman at New York Magazine points out</a>, the Google algorithm can always shift against you, shutting off the traffic spigot. But for the purposes of looking at what's going on with consumers, the story is pretty clear: Lots of people are landing on Reddit more often, many of whom are casual browsers."It has gone from kind of a fringy and kind of, 'I'm not sure about it,' to very mainstream, and it's showing up in the numbers," said Mark Lehmann, the CEO of Citizens JMP Securities, one of the banks to help take Reddit public. He added that given how quickly the platform has grown and "monetized things even faster than people thought, I think it shows you the power of the leverage of the brand and the legitimization."To be clear, Reddit is still pretty small compared to other social-media sites. As <a target="_blank" href="https://affiliate.insider.com?h=e1355fc23cfc066980304c13aa726ac457ef26acf9ae7b17eddf693d740d7560&amp;postID=672a7cbbd057d3e5c5c4df84&amp;postSlug=reddit-mainstream-google-traffic-stock-revenue-human-users-2024-11&amp;site=bi&amp;u=https%3A%2F%2Fwww.theinformation.com%2Farticles%2Fwhy-reddits-explosive-growth-could-last">Anita Ramaswamy at the Information notes</a>, Snap has over 400 million daily users, and Meta has 3 billion across Facebook, Instagram, and WhatsApp, whereas Reddit has 97 million. Reddit's growing fast, though, and it's got a lot of room to grow. Marcel Hollerbach, the cofounder and chief innovation officer of Productsup, an e-commerce software company, compared Reddit's potential growth to that of Amazon."When you look at product searches, they tended to start primarily on Google, and nowadays Amazon actually has more product-search-related traffic than Google has," he said. "I would assume that, I mean, it's a matter of time until people figure out that probably if they're searching for a conversation around something or they want real user feedback and not just like a Wikipedia page or something, they might directly start engaging with Reddit."Reddit's recent ascendance was not a foregone conclusion. I won't dive into the site's full history, but let's just say it's had its fair share of controversies and upheavals, including over-greenlighting some <a target="_blank" href="https://www.businessinsider.com/reddit-bans-r-fatpeoplehate-the-community-furious-ellen-pao-2015-6">pretty gross subreddits</a>, being a home for<a target="_blank" href="https://www.businessinsider.com/new-jennifer-lawrence-nude-photos-on-reddit-2014-9"> leaked nude celebrity photos</a>, and allowing a fair amount of racist, sexist, offensive, and even potentially illegal content to run rampant. It's also dealt with <a target="_blank" href="https://www.businessinsider.com/reddit-blackout-48-hour-what-you-need-to-know-2023-6">revolts</a> from users and moderators. Even if you're not aware of the specifics of the fuss around Reddit, for a lot of people, it just had a reputation as being off the beaten path. In many ways, that's a positive — it gave space for people to anonymously have real conversations and engage with niche communities they might not find anywhere else. But there were also, as mentioned, some downsides.Part of what's happened with Reddit is that it's grown up. In terms of moderation, it's not perfect, but no one can even agree on what perfect is. If it wants to keep growing — and be on the public markets — there's a level of maturity that is necessary. Scott Kessler, the global sector lead of technology, media, and telecommunications at Third Bridge Group, pointed to the takeoff of r/WallStreetBets and the subsequent attention to the subreddit, especially during <a target="_blank" href="https://www.businessinsider.com/wallstreetbets-gamestop-nathaniel-popper-book-excerpt-2024-6">the GameStop short squeeze</a>, as a recent touchpoint that helped push Reddit into the mainstream. As much as WSB was treated as fringe at the time, it became much less so, especially after the media caught on. Two more things have caught people's attention when it comes to possible growth and performance: AI and data licensing and machine translation into other languages. Reddit isn't just reaching more people in the US, it's reaching more people everywhere. Going public, for Reddit, has entailed becoming a more welcoming place for users as well as for investors, Kessler said. If you're hosting a subreddit where illegal activity's going on, it's very different to deal with it as a private company than a public one."If you're public and these things come out, I mean, that could start having an impact on your market cap. And so that obviously will make a whole host of stakeholders unhappy," he said. It's not dissimilar to PayPal clamping down on gambling transactions in the early 2000s.Not everyone is thrilled with the normie-zation of Reddit. Jessica Melton, a 33-year-old longtime Redditor in Seattle, told me that it took a while for her to get the hang of Reddit when her then "self-proclaimed nerd" boyfriend introduced her to it in high school. But then, she felt like it helped her become her own person. It's where she found tips for approaching her first gynecological appointment, how she discovered she had a relatively common skin-picking disorder, why she decided to go to therapy, and how she navigated being the first among her friends to become a mom. She likes that there's more moderation now because there were some "really disgusting subreddits," but she also misses some of the specificity and smallness of the old days."There's way more ads, more sponsored stuff, more influencers in general, too," she said. "I have noticed more brands posting and pretending not to be a brand, and it's really obvious for people who have been on Reddit for a while. And it's annoying."To some extent, it's impossible to keep it too weird while becoming mainstream, and there's some specialness that's inevitably lost with growth. What's been gained isn't all good, either. Many of the factors that have driven people away from other platforms, whether it be Amazon or Instagram or Google, are things to which Reddit isn't immune. AI bots can talk on Reddit. Brands can overrun it. Just as search engine optimization operations have gotten good at gaming Google, they can likely do it on Reddit, too.Perhaps right now, Reddit's in almost a sweet spot: not so big that it's completely ruined by corporatization, not so niche and unwieldy that it's a hellscape. It's part social media, part search engine, part just a place for real answers, or as close to real as you're going to get on the internet today.<a target="_blank" href="https://www.businessinsider.com/author/emily-stewart">Emily Stewart</a> is a senior correspondent at Business Insider, writing about business and the economy.

How Reddit went from a weird corner of the web to everyone's favorite digital hangout

The government has dropped the permit requirement for untested AI models but emphasised the need to label AI-generated content, according to a latest advisory on <keyword id="19904566" type="General" weightage="20" keywordseo="artificial-intelligence" source="keywords">Artificial Intelligence</keyword> technology. Instead of permission for AI models under development, the fresh advisory issued by the <keyword id="19966789" type="General" weightage="20" keywordseo="ministry-of-electronics" source="keywords">Ministry of Electronics</keyword> and IT on Friday evening fine-tuned the compliance requirement as per IT Rules of 2021. "The advisory is issued in suppression of advisory...dated 1st March 2024," the advisory said. It has been observed that IT firms and platforms are often negligent in undertaking due diligence obligations underlined under the <keyword id="19930099" type="General" weightage="20" keywordseo="information-technology" source="keywords">Information Technology</keyword> (Intermediary Guidelines and <keyword id="20033095" type="General" weightage="20" keywordseo="digital-media-ethics-code" source="keywords">Digital Media Ethics Code</keyword> ) Rules, 2021, according to the new advisory. The government has asked firms to label content generated using their AI software or platform and inform users about the possible inherent fallibility or unreliability of the output generated using their AI tools. "Where any intermediary through its software or any other computer resource permits or facilitates synthetic creation, generation or modification of a text, audio, visual or audio-visual information, in such a manner that such information may be used potentially as misinformation or deepfake, it is advised that such information created generated or modified through its software or any other computer resource is labelled....that such information has been created generated or modified using the computer resource of the intermediary," the advisory said. In case any changes are made by the user, the metadata should be so configured to enable identification of such user or computer resource that has effected such change, it added. After a controversy over a response of Google's AI platform to queries related to Prime Minister <keyword id="19895781" type="General" weightage="20" keywordseo="narendra-modi" source="keywords">Narendra Modi</keyword>, the government on March 1 issued an advisory for social media and other platforms to label under-trial AI models and prevent hosting unlawful content. The <keyword id="19959928" type="General" weightage="20" keywordseo="ministry-of-electronics-and-information-technology" source="keywords">Ministry of Electronics and Information Technology</keyword>, in the advisory issued to intermediaries and platforms, warned of criminal action in case of non-compliance. The previous advisory has asked the entities to seek approval from the government for deploying under trial or unreliable artificial intelligence (AI) models and deploy them only after labelling them of "possible and inherent fallibility or unreliability of the output generated". SEE ALSO:<a href="https://www.businessinsider.in/business/auto/news/new-ev-policy-elon-musks-tesla-may-soon-enter-india-as-import-taxes-slashed-for-electric-vehicles/articleshow/108527306.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/new-ev-policy-elon-musks-tesla-may-soon-enter-india-as-import-taxes-slashed-for-electric-vehicles/articleshow/108527306.cms" target="_blank">New EV Policy: Elon Musk’s Tesla may soon enter India as import taxes slashed for electric vehicles</a><a href="https://www.businessinsider.in/tech/news/benq-w5800-home-cinema-projector-launched-in-india-with-a-price-tag-of-6-5-lakh/articleshow/108523671.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/benq-w5800-home-cinema-projector-launched-in-india-with-a-price-tag-of-6-5-lakh/articleshow/108523671.cms" target="_blank">BenQ W5800 home cinema projector launched in India with a price tag of ₹6.5 lakh</a><a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-a35-and-galaxy-a55-launched-in-india-starting-at-30999/articleshow/108512386.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-a35-and-galaxy-a55-launched-in-india-starting-at-30999/articleshow/108512386.cms" target="_blank">Samsung Galaxy A35 and Galaxy A55 launched in India starting at ₹30,999</a>

Govt removes permit requirement for untested AI models; calls for labelling content

<ul><li><keyword id="19940563" type="General" weightage="20" keywordseo="JioCinema" source="keywords" meta.keywordsubtype="org" meta.entityname="JioCinema" meta.hostid="261" meta.entityid="JioCinema">JioCinema</keyword> has announced new ad-free premium plans for individuals and families.</li><li>The premium subscription plans have been priced starting at ₹29 per month.</li><li>Here’s everything you need to know about JioCinema’s new subscription plans.</li></ul> Mukesh Ambani-owned streaming platform JioCinema on Thursday announced its new premium plans after teasing them for a few days. The new premium subscription plans from the digital arm of Viacom18 offer ad-free content. JioCinema has an extensive catalogue, including the ongoing <keyword id="19966825" type="General" weightage="20" keywordseo="Indian-Premier-League" source="keywords">Indian Premier League</keyword> (IPL) and content from HBO, Warner Bros., and Paramount, among others. The new content plans are cheaper than its current plans and are aimed at offering an ad-free experience like <keyword id="21423024" type="General" weightage="20" keywordseo="Netflix-and-Prime-Video" source="keywords">Netflix and Prime Video</keyword>. Do note that sports content, including the IPL, will continue to be free with Jio’s ad-supported tier. Existing <keyword id="20426557" type="General" weightage="20" keywordseo="JioCinema-Premium" source="keywords">JioCinema Premium</keyword> users will be upgraded to Jio’s new plans for free. “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India,” Kiran Mani, chief executive officer, <keyword id="21420202" type="General" weightage="20" keywordseo="Viacom18-Digital" source="keywords" meta.keywordsubtype="org" meta.entityname="Viacom18 Digital" meta.hostid="261" meta.entityid="Viacom18 Digital">Viacom18 Digital</keyword>. <cmsannotation type="cmsannotation" annotationid="JioCinema Premium plans pricing" comment="subhead" text="JioCinema Premium plans pricing"><keyword id="21423025" type="General" weightage="100" keywordseo="Jiocinema-premium-plans" source="Orion">JioCinema Premium plans</keyword> pricing</cmsannotation> The new JioCinema Premium plan is priced at ₹29 per month for the individual plan, offering online and offline access to 4K content on one device. It includes access to all premium content on the platform without any ads, except sports and live content, which will continue to show ads. For families, JioCinema has introduced the new Family plan, which offers all the same benefits as the Premium plan and allows streaming on four devices at once. It is priced at ₹89 per month. Do note that the company has not announced long-term plans and you only have the option to select from the monthly plans. JioCinema has said that these are introductory prices. The actual prices of the plans are ₹59 and ₹149 respectively. <cmsannotation type="cmsannotation" annotationid="International content in regional languages" comment="subhead" text="International content in regional languages">International content in regional languages</cmsannotation> JioCinema has announced several partnerships over the last few months, including with HBO and Paramount. The company has said that in addition to English, content from international studios will be available in Hindi, Telugu, Tamil, Marathi and Bengali. “On an average, pricing for broadcaster-based OTT’s in India is ₹103 per month (Zee5, Sony Liv, Disney plus premium plan), whereas global giant OTT’s average pricing is ₹358 (Netflix premium plan, Amazon video), which implies that Jio Cinema Premium pricing is at a steep discount of 86% vs average price of peers; however, Jio Cinema’s depth of offerings in originals/global content remains much lower compared to global peers,” said Karan Thorani, Elara Securities. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/gigabyte-aorus-co49dq-49-inch-qd-oled-144hz-curved-gaming-monitor-launched-in-india/articleshow/109563798.cms">GIGABYTE AORUS CO49DQ 49-inch QD-OLED 144Hz curved gaming monitor launched in India</a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-70-narzo-70x-5g-smartphones-launched-in-india-starting-at-11999/articleshow/109557895.cms">Realme Narzo 70, Narzo 70X 5G smartphones launched in India starting at ₹11,999</a> <a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms">Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched</a>

An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema

The Coalition for Content Provenance and Authenticity (C2PA), a global standards body advancing transparency online through certifying the provenance of digital content, on Friday announced that <keyword id="19902762" type="General" weightage="20" keywordseo="google" source="keywords">Google</keyword> has joined as a steering committee member and support <keyword id="20518759" type="General" weightage="20" keywordseo="content-credentials" source="keywords">Content Credentials</keyword> to bring transparency to digital content in the AI era. Google will collaborate with other steering committee members like Adobe, BBC, Intel, Microsoft, <keyword id="19963754" type="General" weightage="20" keywordseo="publicis-groupe" source="keywords">Publicis Groupe</keyword>, Sony, and Truepic to develop the technical standard for Content Credentials. Content Credentials is the C2PA's technical standard for tamper-resistant metadata that can be attached to digital content, showing how and when the content was created or modified. "In the critical context of this year's global elections where the threat of misinformation looms larger than ever, the urgency to increase trust in the digital ecosystem has never been more pressing," <keyword id="20518761" type="General" weightage="20" keywordseo="dana-rao" source="keywords">Dana Rao</keyword>, General Counsel and Chief Trust Officer, Adobe and Co-founder of the C2PA, said in a statement. "Google's membership will help accelerate the adoption of Content Credentials everywhere, from content creation to consumption," he added. Additionally, Google's participation, which includes YouTube, will help increase awareness of Content Credentials as a key resource to help people understand the content they're viewing and trust the digital ecosystem. "At Google, a critical part of our responsible approach to AI involves working with others in the industry to help increase transparency around digital content," said <keyword id="20518760" type="General" weightage="20" keywordseo="laurie-richardson" source="keywords">Laurie Richardson</keyword>, VP of Trust and Safety at Google. "It builds on our work in this space -- including Google DeepMind's SynthID, Search's About this Image and YouTube's labels denoting content that is altered or synthetic -- to provide important context to people, helping them make more informed decisions," she added. Content Credentials are essentially a "nutrition label" for digital content -- showing when a piece of content is created and modified. Content Credentials are free, open-source technology leveraging the C2PA open technical standard that anyone can incorporate into their own products and platforms. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/sony-inzone-buds-review/articleshow/107491862.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/sony-inzone-buds-review/articleshow/107491862.cms" target="_blank">Sony INZONE Buds review – Premium wireless gaming headphones with good battery life</a><a href="https://www.businessinsider.in/tech/news/dell-xps-17-9730-review/articleshow/107330203.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/dell-xps-17-9730-review/articleshow/107330203.cms" target="_blank">Dell XPS 17 9730 review – Feature-packed laptop but at a premium</a><a href="https://www.businessinsider.in/tech/mobile/news/oneplus-open-review/articleshow/106961567.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-open-review/articleshow/106961567.cms" target="_blank">OnePlus Open review – Feature-packed foldable in a premium design</a>

Google joins global coalition to bring transparency to digital content in AI era

<keyword id="20242921" type="General" weightage="100" keywordseo="Adobe" source="keywords" meta.keywordsubtype="org" meta.entityname="Adobe" meta.hostid="261" meta.entityid="Adobe">Adobe</keyword> has launched two new initiatives aimed at empowering both learners and marketing professionals through advanced AI technologies. The announcements were made at Adobe MAX 2024, which is underway at Miami Beach, Florida. The company unveiled a new global initiative designed to provide <keyword id="21872144" type="General" weightage="20" keywordseo="AI-literacy" source="keywords">AI literacy</keyword>, content creation and <keyword id="20399182" type="General" weightage="20" keywordseo="digital-marketing" source="keywords">digital marketing</keyword> skills to 30 million next generation learners so that they can carve a niche for themselves in the modern workforce. <h2>Collaborating with <keyword id="20153384" type="General" weightage="20" keywordseo="Coursera" source="keywords" meta.keywordsubtype="org" meta.entityname="Coursera" meta.hostid="261" meta.entityid="Coursera">Coursera</keyword> </h2> Adobe is collaborating with Coursera, educational institutions, NGOs, and other education platforms to make its training and certification accessible to a diverse range of emerging professionals. Adobe’s initiative also features a focus on responsible AI use, ensuring learners are equipped to handle emerging technologies in an ethical manner. The curriculum will cover various areas such as generative AI, social media content, and multi-channel advertising. Courses have already been rolled out globally on Coursera. To enhance inclusivity, Adobe is providing $250,000 in scholarships and expanding partnerships with nonprofits like DECA and NPower to integrate skilling opportunities into youth education programs. The company has pledged over $100 million this year through scholarships, product access, and partnerships to help learners from all backgrounds thrive in today’s workforce. Adobe’s Stacy Martinet, VP of Marketing Strategy and Communications, said that the goal is to ensure AI becomes a bridge, not a barrier, in helping professionals succeed. “Adobe’s mission has always been to design products that create opportunities and empower people from all backgrounds to change the world,” she said and added, “We want AI to bridge the digital divide not widen it, and this program will open doors for emerging professionals to succeed in the future workforce with AI literacy, content creation and marketing skills.” <h2><keyword id="23563843" type="General" weightage="20" keywordseo="GenStudio" source="keywords">GenStudio</keyword> for Performance Marketing </h2> Simultaneously, Adobe also launched GenStudio for Performance Marketing, an AI-driven application that aims to accelerate the creation and management of marketing campaigns. By integrating generative AI tools such as Adobe Firefly and third-party large language models, GenStudio empowers marketers and creative teams to generate high volumes of personalised content for digital campaigns. The new tool addresses a critical challenge faced by businesses today: the demand for dynamic, on-brand content that can be tailored to individual consumer preferences across multiple platforms. GenStudio streamlines the content supply chain, from creation to activation, enabling marketing teams to respond quickly to shifting consumer trends. Adobe has forged key partnerships with platforms like Google Campaign Manager 360, Meta, TikTok, Microsoft Advertising, and Snap, allowing brands to activate and adjust campaigns based on real-time insights. This integration, Adobe says, provides marketers with a comprehensive view of campaign performance, helping them tailor content to resonate more effectively with their target audiences. Prativa Mohapatra, Adobe India’s VP and Managing Director, highlighted how the new AI-powered workflows bring marketing and creative teams closer together. Brands like Air India and HDFC Bank have already begun exploring the possibilities of GenStudio, with plans for broader adoption across various industries. “With collaborations across industry leaders like Air India, HDFC Bank, Hero MotoCorp, Adobe is empowering marketing and digital teams to seamlessly manage multi-channel campaigns, with real-time insights to optimize performance. We’re excited to see how more Indian businesses will harness GenStudio to revolutionize their marketing strategies and deliver exceptional customer experiences,” she said.

Adobe collaborates with Coursera and others to help people develop AI skills, announces new AI-powered marketing tool

<ul class="summary-list"><li>AI is helping to streamline and simplify dozens of tasks, from editing to copywriting.</li><li>Content creators and creator-economy startups have been introducing it in their work.</li></ul>The development of artificial intelligence has taken center stage in tech in the last year, and virtually every industry has had to grapple with the opportunities and ethical concerns its growth has generated.Creators and influencers, as well as companies in the creator economy, have also begun experimenting with the tech and finding ways to implement AI into their everyday workflows.Some creators have been using AI technology for years. But when OpenAI's chatbot ChatGPT came into the mainstream, more and more of them started experimenting with it, for tasks like idea generation, email drafts, and help with researching topics for videos.<a target="_blank" href="https://www.businessinsider.com/how-content-creators-use-chatgpt-content-ideas-email-draft-2023-2?r=ai-creators-lp">Read about 9 ways influencers use ChatGPT in their day-to-day work.</a>It seems like pretty much every creator has found ways to effectively introduce AI in their work — a May survey found that over 94% of creators had been using the tech to help with their content.<a target="_blank" href="https://www.businessinsider.com/ai-editing-content-survey-creator-economy-chatgpt-2023-5?r=ai-creators-lp">Read more about the top ways creators have been using AI, according to a survey of 660 of them.</a>The power of AI hasn't gone unnoticed by brands, either. In a June survey, over half of creators said brands had asked them to use AI when creating branded content.<a target="_blank" href="https://www.businessinsider.com/how-creators-think-about-ai-impact-on-influencer-work-survey-2023-5?r=ai-creators-lp">Here are the key takeaways from a survey about AI and monetization in the creator economy.</a><div type="image" title="Three people in cowboy clothing with their backs turned watching fireworks in a desert, with the writing &quot;2023!&quot;" height="810" width="1080" msid="106159483" hostid="261" sizebytes="100970"></div><h2>Use cases for AI</h2>Creators have found dozens of ways to implement AI in their workflows, from helping with video editing to generating content ideas.ChatGPT has by far been the most utilized AI tool, with creators saying it was a "game changer" and had become "an indispensable tool." The use cases for ChatGPT include:<ul><li>Generating video and content ideas</li><li>Drafting emails</li><li>Drafting contracts</li><li>Supporting with content research</li></ul><a target="_blank" href="https://www.businessinsider.com/how-content-creators-use-chatgpt-content-ideas-email-draft-2023-2?r=ai-creators-lp">Read more about how influencers use ChatGPT in their day-to-day work.</a>But ChatGPT is only one of many tools that leverage AI. A recent survey of 2,000 influencers found they'd also been using platforms like MidJourney, for text-to-image generation, and Google Bard, Google's chatbot, among others.<a target="_blank" href="https://www.businessinsider.com/ai-tools-used-by-creators-chat-gpt-midjourney-google-bard-2023-10?r=ai-creators-lp">Read more about the most used AI tools by creators, and other key findings from a survey from startup Creator Now.</a>AI has been particularly helpful for categories of creators like podcasters, who deal with time-consuming tasks like cutting long tapes of audio and editing text scripts. Tools like live-transcription service Otter.ai and audio-editing platform Descript have helped podcasters significantly cut production time.<a target="_blank" href="https://www.businessinsider.com/how-podcasters-podcast-use-chatgpt-other-ai-tools-ethics-2023-3?r=ai-creators-lp">Read more about 6 ways podcasters have been using AI, and their favorite tools.</a>Some creators, like <a target="_blank" href="https://www.businessinsider.com/how-to-make-money-on-onlyfans-according-to-creators-2022-2?r=ai-creators-lp">OnlyFans</a> star Riley Reid, have gone so far as to create an alternate version of themselves using AI. Reid created a chatbot based on herself with her company Clona, which she says will be a way for fans to interact with her for years to come, without limitations.<a target="_blank" href="https://www.businessinsider.com/adult-content-onlyfans-star-riley-reid-ai-chatbot-fans-2023-11?r=ai-creators-lp">Read more about how Reid plans to 'immortalize' herself with AI, and how her chatbot works.</a><div type="image" title="Adult film actress Riley Reid arrives to promote her clothing line Eighteen-Plus in the pop-up Vixen store during the 2023 AVN Adult Expo at Resorts World Las Vegas on January 05, 2023 in Las Vegas, Nevada." height="2592" width="3456" msid="106159486" hostid="261" sizebytes="298282"></div><h2>AI-powered creator-economy startups</h2>As AI becomes more accessible and people grow accustomed to the idea of integrating it into their work, a slew of startups has emerged using the technology to simplify and streamline tasks, like Eleven Labs, that helps with dubbing content in multiple languages, and DALL-E, which generates images from text prompts.<a target="_blank" href="https://www.businessinsider.com/generative-ai-startups-creator-economy-work-chatgpt-dalle-2023-1?r=ai-creators-lp">Read a list of 12 AI-powered startups and tools that have been transforming how creators work.</a>One of the buzziest startups is <a target="_blank" href="https://www.businessinsider.com/the-ai-100-2023-the-people-who-make-ai-intelligent-2023-10?r=ai-creators-lp">Runway</a>, a platform that aims to simplify video editing and filmmaking, from removing backgrounds to generating scenes from text prompts. Its tools have been used by creators and filmmakers, including the VFX artists behind Oscar-winning movie "Everything Everywhere All at Once."<a target="_blank" href="https://www.businessinsider.com/how-runway-can-make-content-creation-faster-and-better-2023-7?r=ai-creators-lp">Read more about Runway's mission and the tools it provides from one of its cofounders.</a>Another company that focuses on streamlining storytelling is Lore Machine, founded by Vice's former head of publishing. The platform creates visual "storyboards" based on text, and its goal is to simplify the process of turning novels and poems into movies and videos.<a target="_blank" href="https://www.businessinsider.com/lore-machine-ai-tool-visualize-stories-from-text-2023-11?r=ai-creators-lp">Read more about how Lore Machine works and how it aims to shake up Hollywood.</a>To support creators with community management, Glystn uses AI to collect and distill information from comments and messages across a creator's different social-media platforms. It helps identify trending topics among the creator's community, and reply and interact with audiences faster.<a target="_blank" href="https://www.businessinsider.com/ai-community-engagement-startup-glystn-4-million-seed-pitch-deck-2023-6?r=ai-creators-lp">Read about Glystn's mission and the pitch deck it used to raise $4 million.</a>Hour One, which most recently raised a $20 million Series A funding round in 2022, allows users to make avatars, or "virtual humans." Their clients have used the service to generate avatar-led videos like language lessons, product tutorials, or HR and recruiting videos.<a target="_blank" href="https://www.businessinsider.com/pitch-deck-ai-avatar-startup-hour-one-raise-20-million-2022-9?r=ai-creators-lp">Read the 11-page pitch deck Hour One used to raise $20 million in 2022.</a><div type="image" title="A screenshot of AI platform Lore Machine and the style presets it offers." height="1100" width="1920" msid="106159491" hostid="261" sizebytes="122112"></div><h2>How existing creator-economy companies are investing in AI</h2>It's not only new companies and startups that are implementing AI. Existing companies within the creator economy have been capitalizing on the growth of artificial intelligence in different ways.Fanvue, a platform for subscription content similar to OnlyFans, is bullish on AI-generated influencers, particularly when it comes to adult content. The company's founder told Business Insider he believes AI influencers "will thrive," and several adult-content creators on Fanvue have already found success.<a target="_blank" href="https://www.businessinsider.com/ai-models-creators-see-success-on-onlyfans-challenger-fanvue-2023-11?r=ai-creators-lp">Read more about the success of AI-generated adult-content models on Fanvue, and how much one of them makes.</a>Influencer-marketing firms have also been thinking about what role AI can play in advertising and marketing campaigns. Influencer-marketing agency Billion Dollar Boy has launched an innovation unit to help brands experiment with AI content.<a target="_blank" href="https://www.businessinsider.com/influencer-marketing-firm-billion-dollar-boy-investing-in-ai-2023-11?r=ai-creators-lp">Read more about how Billion Dollar Boy is partnering with brands to explore AI with a new innovation unit.</a>And while the development of AI has generated excitement and opened a trove of opportunities, some are worried about the repercussions its use can have on trust in creators and brands. Ad agency <a target="_blank" href="https://www.businessinsider.com/b2b-influencers-rise-key-findings-marketing-survey-2023-9?r=ai-creators-lp">Ogilvy</a>, for example, introduced an "AI Accountability Act" to encourage clear labeling of AI-generated influencer content.<a target="_blank" href="https://www.businessinsider.com/disclosure-use-of-ai-influencer-marketing-creator-economy-2023-6?r=ai-creators-lp">Read more about why some industry insiders think the use of AI in influencer content should be disclosed.</a>

How to use AI for content creation and digital marketing, according to creators

<ul><li><keyword id="19925254" type="General" weightage="100" keywordseo="YouTube" source="keywords" meta.keywordsubtype="org" meta.entityname="YouTube" meta.hostid="261" meta.entityid="YouTube">YouTube</keyword> hosted its Made On YouTube event recently.</li><li>Several AI-powered features were announced. </li><li>Content creators will be able to generate videos, titles, thumbnails and more using AI.</li></ul> Interest around generative AI reached new heights when <keyword id="19918823" type="General" weightage="20" keywordseo="OpenAI" source="keywords" meta.keywordsubtype="org" meta.entityname="OpenAI" meta.hostid="261" meta.entityid="OpenAI">OpenAI</keyword> made <keyword id="19918826" type="General" weightage="20" keywordseo="ChatGPT" source="keywords">ChatGPT</keyword> available for the world in November 2022. People discovered the power of the new technology and started using it to suit their needs. Be it content creation, content writing, composing music or coding, the generative AI chatbot had something in store for everyone. Over time, many existing applications started receiving AI powers in order to boost the users' productivity. And recently, YouTube too got new AI superpowers that can help content creators. During its "Made on YouTube" event in New York, the platform announced several AI-powered tools aimed at enhancing the creative process without replacing it. A blog post by Google sheds light on what all was announced at the event and the features that we can look forward to. <div type="Article" hostid="261" msid="113469945" title="YouTube&amp;#39;s CEO on hefty creator payouts, election deniers, and the NBA: Q&amp;amp;A" mstype="2" mssubtype="0"></div> "At Made on YouTube in New York, we put the spotlight on YouTube’s goal to give everyone the opportunity to express their creativity, build community and drive long-lasting businesses. From the biggest creators and artists to the next generation just getting their start, creators on YouTube can get their hands on the latest <keyword id="20096338" type="General" weightage="20" keywordseo="AI-tools" source="keywords">AI tools</keyword>, resources and earning opportunities," Google says in the blog post. <h2>YouTube unveils AI-Powered tools </h2> YouTube is no stranger to AI. The company has been experimenting with AI tools for quite some time, notably with last year’s "Dream Screen," which allowed creators to generate AI-driven backgrounds for Shorts. However, according to Johanna Voolich, YouTube’s chief product officer, this is just the beginning. “It’s about empowering creativity, not replacing it,” Voolich said during the event. The platform will soon integrate <keyword id="20260498" type="General" weightage="20" keywordseo="DeepMind" source="keywords" meta.keywordsubtype="org" meta.entityname="DeepMind" meta.hostid="261" meta.entityid="DeepMind">DeepMind</keyword>’s Veo AI video model into Shorts, allowing creators to produce immersive and imaginative video backgrounds. This could enable creators to bring their ideas to life, such as visualising scenes from a novel or showcasing innovative fashion designs. <div type="Article" hostid="261" msid="112541982" title="Google to expand AI initiatives in India, targeting language barriers, agricultural efficiency" mstype="2" mssubtype="0"></div> In addition to this, DeepMind’s Veo AI will also allow creators to generate 6-second standalone video clips for Shorts. To ensure transparency, YouTube will watermark AI-generated content using SynthID technology and clearly label content created with AI assistance. Moreover, in the YouTube Studio app, creators will have access to AI as a "brainstorming buddy" through the new Inspiration Tab. This feature will provide suggestions for video ideas, titles, thumbnails, and outlines, all customised to the creator’s style. By 2025, a shortcut will enable creators to access this tab directly from comments or other videos. Talking about YouTube’s automatic dubbing tool. The tool generates translated audio in different languages and is being expanded to include Spanish, Portuguese, French, and Italian. A new capability being tested will allow for more natural-sounding dubbed audio by capturing the speaker’s tone, intonation, and ambiance. <h2>Other features announced during the event </h2> In addition to its AI innovations, YouTube also introduced a host of non-AI features to enhance user experience and monetisation for creators: TV App enhancements: Creators can now organise their content by seasons and episodes on YouTube’s TV apps, giving channels a more polished, streaming service-like appearance. Additional upgrades include immersive content playback directly from creators’ channels and streamlined subscription options for TV viewers. YouTube communities: Comments are being revamped with the introduction of Communities, a hub for deeper fan engagement. Communities will include AI-enhanced reply suggestions, community spotlights, and audience metrics to help creators better connect with their audience. YouTube Hype: To support emerging creators, YouTube is rolling out a new feature called YouTube Hype. Fans can show their support by giving “hype points,” helping boost a creator's visibility. The feature, tested in Brazil, Turkey, and Taiwan, is set to expand globally. <div type="Article" hostid="261" msid="113236994" title="These AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok" mstype="2" mssubtype="0"></div> Monetisation options: YouTube is also expanding monetisation opportunities with YouTube Gifts, powered by Jewels, which allows creators to offer digital items to generate revenue during vertical livestreams. Additionally, the YouTube Shopping affiliate program is expanding beyond the U.S. and South Korea to include Indonesia, Thailand, and Vietnam.

YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more

In a landmark judgement, the <keyword id="19900742" type="General" weightage="20" keywordseo="Supreme-Court-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Supreme Court of India" meta.hostid="261" meta.entityid="Supreme Court of India">Supreme Court of India</keyword> has broadened the definition of crimes under the Protection of Children from Sexual Offences (POCSO) Act. The court ruled that simply viewing <keyword id="20456028" type="General" weightage="100" keywordseo="child-pornography" source="keywords">child pornography</keyword> on the internet, without physically possessing or storing the material, is now a criminal offence under Section 15 of the <keyword id="19920672" type="General" weightage="20" keywordseo="POCSO-Act" source="keywords">POCSO Act</keyword> and provisions of the <keyword id="19930099" type="General" weightage="20" keywordseo="information-technology" source="keywords">Information Technology</keyword> (IT) Act. This ruling significantly expands the scope of the law to address the evolving challenges posed by digital platforms. <h2>A wider net</h2>In its ruling, a bench comprising Chief Justice D.Y. Chandrachud and Justice J.B. Pardiwala stated, "Any act of viewing, distributing, or displaying child pornographic material by a person over the internet without any actual or physical possession or storage of such material in any device or in any form or manner would also amount to 'possession' in terms of Section 15 of POCSO Act." This interpretation effectively settled conflicting verdicts from various high courts, notably overturning a Madras High Court decision that had quashed a POCSO case against an individual who had viewed child pornography but had not circulated it. The Supreme Court, in agreeing with senior advocate H.S. Phoolka's arguments, deemed the earlier judgement "egregiously erroneous." <h2>Crimes categorised</h2>In a further clarification, the Supreme Court divided crimes related to child pornography under Section 15 of the POCSO Act into three distinct categories. The decision emphasised that law enforcement and courts must carefully assess each case to determine the specific category under which an offence falls. One critical insight from the judgement is that an offender cannot escape prosecution by simply deleting illegal content before an FIR is registered. The bench declared, "We clarify that there is no requirement under Section 15 of POCSO Act that ‘storage’ or ‘possession’ must continue to exist at the time of initiation of the criminal proceeding, and no such requirement can be read into the said provision." <div type="Article" hostid="261" msid="113417654" title="“Learned no lessons from Nirbhaya case”: Madhya Pradesh High Court criticises lenient treatment of crime-accused juvies in India" mstype="2" mssubtype="0"></div>This means that even if an individual deletes the material before the authorities take action, they may still face <keyword id="20554971" type="General" weightage="20" keywordseo="legal-consequences" source="keywords">legal consequences</keyword> based on the mere act of viewing or temporary possession. <h2><keyword id="23293250" type="General" weightage="20" keywordseo="automatic-downloads" source="keywords">Automatic downloads</keyword></h2>Acknowledging the complexities of <keyword id="20573374" type="General" weightage="20" keywordseo="digital-media" source="keywords">digital media</keyword>, the Supreme Court recognised that certain child pornographic content might be automatically downloaded onto devices without the user’s knowledge. To address this, the court created a safeguard for those unaware of the offensive material stored on their devices. If a person discovers such material on their device through automatic downloads, they will not be prosecuted if they take immediate steps to delete it and report it to the authorities. However, the onus is on the device owner to act swiftly. Failure to delete or report the offensive material after becoming aware of it would constitute an offence under the law. To avoid the automatic downloading of problematic material, there are several proactive measures you can take. First, adjust your browser settings to disable automatic downloads and pop-ups, ensuring you have to approve any file before it is downloaded to your device. Regularly update your web browser and security software to benefit from the latest protections against malicious websites. <div type="Article" hostid="261" msid="113146443" title="Karnataka HC rejects school teacher&amp;#39;s plea to quash POCSO case over filming of girl students" mstype="2" mssubtype="0"></div>Additionally, be cautious about the sites you visit, particularly those that seem suspicious or unfamiliar; stick to well-known, reputable sources. Additionally, consider using ad blockers or content filters that can prevent potentially harmful content from loading. Always be mindful of any unsolicited links in emails or messages, as these can lead to automatic downloads of unwanted material. Lastly, routinely monitor your device for any unfamiliar files and promptly delete anything that looks suspicious to minimise your risk of unknowingly storing problematic content. <h2>What this means for the future</h2>This judgement sends a clear message: India is taking a zero-tolerance approach toward child pornography in all its forms, whether stored, distributed, or merely viewed. The ruling adapts the legal framework to modern challenges, ensuring that perpetrators can no longer hide behind technicalities such as the absence of physical possession. The Supreme Court’s interpretation also places a burden on individuals to exercise responsibility in the digital world. Anyone who stumbles upon child pornography, whether intentionally or accidentally, must take swift action to avoid legal consequences. (With inputs from agencies)

You can now be prosecuted for unknowingly “auto-downloading” child porn. Here’re some safe browsing habits

<keyword id="19904566" type="General" weightage="100" keywordseo="artificial-intelligence" source="keywords">Artificial intelligence</keyword> is slowly becoming a part of every sector as more and more companies leverage AI to get their work done faster. Be it automating certain processes for e-commerce stores, help writers in content generation, help video producers with scripts and so on, AI has numerous benefits when put to the right use. And now, schools in Italy are also getting an AI boost, as per latest reports. <h2>Schools in Italy getting AI boost</h2>A Reuters report says that Italy has taken its first steps towards integrating artificial intelligence (AI) in schools as part of an initiative to improve <keyword id="20055241" type="General" weightage="20" keywordseo="digital-literacy" source="keywords">digital literacy</keyword>. The move comes as Prime Minister <keyword id="19901698" type="General" weightage="20" keywordseo="Giorgia-Meloni" source="keywords">Giorgia Meloni</keyword>’s government explores innovative ways to close the country's digital skills gap, which remains one of the widest in the European Union. Starting this academic year, AI-powered learning tools will be tested in 15 classrooms across four regions in Italy. Education Minister Giuseppe Valditara announced the initiative, stating that AI technology will act as a “virtual assistant” for both students and teachers. The AI systems will be integrated into classroom tablets and computers, helping students grasp complex topics more easily while assisting teachers in delivering a more personalised learning experience. “The goal is to introduce AI tools that can create tailored educational methods, providing a bespoke learning experience,” Valditara told the TGcom24 news channel. If successful, the programme will be expanded to more schools in the future. <h2>AI in classrooms in the UK</h2>Italy isn't the only country that is planning to bring AI in the classroom. Recently, the UK government also unveiled a £4 million ($5.2 million) initiative aimed at integrating artificial intelligence (AI) into classrooms, with the goal of transforming how teachers planned lessons and marked student work. Announced on Wednesday this week, the "first-of-its-kind" project seeks to modernise the education system by using AI tools to create tailored teaching materials and ease administrative burdens on educators. The UK’s science and education departments highlighted that the generative AI tools developed through this project significantly aided teachers. By automating routine tasks like grading and lesson preparation, teachers were freed from administrative pressures and able to focus more on delivering engaging and effective lessons. Early education minister Stephen Morgan, part of the recently elected Labour government, described the announcement as a major step forward for AI in the classroom. Science Secretary Peter Kyle noted that the project aimed to ease administrative burdens and transform the use of public sector data, reflecting a broader commitment to leveraging technology to improve educational outcomes.

AI is entering classrooms in Italy, new learning tools to be tested in 15 classrooms across four regions

<ul class="summary-list"><li>Cait Charles has been a digital nomad for 11 years. </li><li>She's lived in 12 countries, visited over 30, and enjoyed romantic flings and relationships along the way.</li></ul>My <a target="_blank" class="" href="https://www.businessinsider.com/dating-living-abroad-tips-women-expat-looking-for-love-2024-9">quest for a long-term partner while on the road</a> has not yet proved successful, but it has always come with adventure.In 2013, I took my first step into the <a target="_blank" class="" href="https://www.businessinsider.com/digital-nomad-pieter-levels-comments-depression-success-2024-8">digital nomad lifestyle</a> by becoming an online English teacher. I knew I wanted to travel and saw this as a way to sustain myself. Now, at 35, I've lived in 12 countries and visited over 30. I've continued teaching, started content writing, and am now working on communications and facilitation for an eco-community in Thailand, my current home. Over the years, I've enjoyed a slew of flings and a few longer relationships. I've also learned dating lessons, including the following three. <h2 id="272d84c3-b35c-4cfc-9d80-089a1f4d2ff6">1. Avoid premature attachment </h2>We met at a Buddhism course in Nepal. He had long curly hair, and I had a lot of free time. I chased him for two weeks until he gave in, fell madly in love with me, and welcomed me into his apartment. We then went about passionately ignoring one of Buddhism's core tenets: non-attachment. Attachment, the Buddha said, was the root of suffering. Testing his theory, we became fiercely attached to a future we quickly planned out — one replete with copious amounts of curly-haired children. Within months, our quest to do the opposite of what the Buddha had taught brought us face-to-face with another core tenet of Buddhism: impermanence. After we argued our way through nine countries and eventually broke up, we ended the relationship with a hand-in-hand walk around the Buddhist stupa in the heart of the neighborhood where we first met. It realized that <a target="_blank" class="" href="https://www.businessinsider.com/the-3-different-attachment-styles-2018-6">premature attachment</a> to a vision that doesn't yet have a strong foundation doesn't work. This happened 11 years ago, but it's a lesson I've had to learn a few more times since. <div type="image" title="Woman sitting with camel on Mount Sinai" height="1066" width="1600" msid="113208976" hostid="261" sizebytes="158772"></div><h2 id="4f799bb6-33d2-4899-a580-c1c9c1ca62b3">2. Find friendships in failed relationships </h2>And then there was Moishe. Ah, Moishe, like a breath of fresh air when you fear not being able to breathe anymore. In this case, partly due to a new respiratory virus that was spreading — it was 2020, and the pandemic had just been announced. We met on Nomad Soulmates, a <a target="_blank" class="" href="https://www.businessinsider.com/single-mom-celibacy-to-avoid-dating-apps-bumble-campaign-2024-5">dating app</a> for digital nomads under the most surreal of circumstances. All flights were being canceled, and the world was in panic. We seemed to mirror each other perfectly. We were both longtime travelers and secular Jews from the US. Both of us wanted a <a target="_blank" class="" href="https://www.businessinsider.com/dont-regret-not-having-kids-child-free-decision-2024-6">life partner, but not kids</a> — a near impossibility to find within our demographic. Best of all, we were both obsessed with building community by hosting dinners, workshops, and other types of meetups. To bridge those 13 timezones and COVID masks that separated us — I was living in South Korea, and he was in Pennsylvania — we did what any logical couple <a target="_blank" class="" href="https://www.businessinsider.com/couple-met-online-20-years-ago-dating-advice-still-relevant-2022-9">dating online</a> for five months would do: we decided that I would fly across the world and we would do the whole "quarantine" thing together. We rented a one-bedroom apartment in Pennsylvania Amish Country for three months, where we could hear the clop-clop of horse hooves passing by our house at all hours.It turned out Moishe and I had one more major thing in common: a shared tendency to get ahead of ourselves. You would think we could have avoided putting the cart before the horse in a town where it was constantly on display properly, but we managed it. Just a few days after moving in, it became clear that we weren't a match romantically. However, we continued to work from the same home and be each other's sole social contact for the next three months. Although my hopes of finding a long-term partner were quickly dashed, this story has a happy ending. We both ended up moving abroad again and now<a target="_blank" class="" href="https://www.businessinsider.com/british-expat-bought-one-way-ticket-to-singapore-2024-8"> share a social network</a>. For me, the lesson here — aside from the obvious one about not making forever plans before you actually meet — is that there's a richness to be gained from having the flexibility to transform a <a target="_blank" class="" href="https://www.businessinsider.com/dating-long-distance-relationship-online-success-married-switzerland-2024-7">failed relationship</a> into a top-notch friendship. <div type="image" title="Woman sitting in tree on the island of Grenada" height="900" width="1200" msid="113208975" hostid="261" sizebytes="218490"></div><h2 id="4587183a-b63d-4e32-82b8-de5b5c91bbfb">3. Go with your gut</h2>I was just getting out of another <a target="_blank" class="" href="https://www.businessinsider.com/signs-relationship-failing-therapist-advice-2023-12">failed relationship</a> when I went on my first Tinder date. We met in Florida when I was visiting my dad en route to Mexico for a Central America adventure — a trip that swiftly canceled after the first time I saw him take out the ponytail elastic and let down his hair. His good looks convinced me to stay. Though we had a strong initial connection, there were obvious underlying issues from the get-go. While I've always been fascinated by relationship psychology, he was skeptical. We also didn't share the same long-term goals; for example, he was set on staying in Florida, while I had no intention of returning to the US full time. For a year, we tried to make something work that was doomed to fail. Spoiler alert: It failed. It turns out that if you enter a relationship thinking, "This probably won't work out," then you're probably right. But I have no regrets. The experience taught me to prioritize the potential for a healthy relationship in the future over the impulse to settle for a less-than-ideal one in the present. Nowadays, I let go more gracefully early on when I see that a connection is unlikely in the long run. My biggest takeaway from these nomadic love affairs has been that it just doesn't bode well for a relationship — or for your heart — to get ahead of yourself by taking big steps and making big plans early on. When you're dating on the road, the temptation to do so is strong, and connecting at a speed that would seem crazy in the "real world" is commonplace. Connections often feel more intense, too, because we <a target="_blank" href="https://www.businessinsider.com/digital-nomad-lifestyle-lessons-drawbacks-challenges-2023-8">digital nomads</a> exist within a bubble of transience and time limits. There's a feeling of urgency that pushes us to connect faster.It may be fun at the moment to move in with a guy from the internet, make lifelong plans with the curly-haired Buddha, or spontaneously cancel your onward travels, but if you don't live inside a romantic comedy movie, these are not ways to build an actual stable relationship. Got a personal essay about long-distance dating that you want to share? Get in touch with the editor: <a target="_blank" href="mailto:akarplus@businessinsider.com">akarplus@businessinsider.com</a>.

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