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Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer
Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…
Meta asks advertisers to disclose use of AI in political, social ads
Advertisers will now have to disclose whenever political ads contain a photorealistic image or v…
How to use AI for content creation and digital marketing, according to creators
You can use AI for content creation and digital marketing. AI tools can help creators and influence…
Marta Biino
JioSaavn records 17.8% YOY increase in ad revenue
Digital advertising surges as outdoor spends shift to indoor spends.
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
Industry leaders walk us through the innovations in the Radio industry and what the future holds
Digital Audio Advertising: Exploring Opportunities in Streaming Audio, Podcasts, and Smart Speakers
More than three-quarters of US internet users will listen to digital audio formats like podcasts an…
eMarketer
Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report
There are over 200 million listeners using music streaming services in our country.
Podcasts see an uptick in listenership but are advertising following the listeners?
How audio platforms are ramping up their pitch for podcast advertising in India
The Trade Desk enables brands to measure impact of digital advertising in India with store visitation data
The AI enabled platform of The Trade Desk and Lifesight’s in-flight location data will provide mark…
The power of audio ads — tap into the right moment and make an impact
A deep understanding of our listeners and a constant connection with them throughout thei…
Companies like TikTok and Home Depot are racing to hire talent to build advertising businesses
Retailers and platforms like Instacart, Kroger, and TikTok are building ad businesses of their own.
Lauren Johnson
4 Reasons to press pause on social audio
But any marketer that's active in social media should weigh the drawbacks of entering social audio …
Debra Aho Williamson
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
The report has stated that the market is growing much faster than expected and from a larger base t…
LinkedIn eyes influencers and audio with new features
This week's rundown includes the brands that are no longer working with YouTube star David Dobrik f…
Amanda Perelli
The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
Amazon, Walmart, and Instacart lead the retail media pack in the US.
Lara O'Reilly
The iconic 'Leave Britney Alone' YouTube video by Chris Crocker sold as an NFT for over $41,000
Chris Crocker, the creator of the "Leave Britney Alone" viral video published in 2007 on YouTube, s…
Moises Mendez II
Trends which will define the year 2021 for programmatic advertising
A few digital advertising trends that will influence the shift to programmatic buying in 2021
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…