You Searched For "digital advertising market" and got 19 results
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3 mins read
Why does the US want Google to sell its Chrome browser?
The US Justice Department is taking on Google in two antitrust trials, demanding the tech giant sel…
2 mins read
Adobe collaborates with Coursera and others to help people develop AI skills, announces new AI-powered marketing tool
Adobe introduced new initiatives at Adobe MAX 2024 to empower learners and marketers through advanc…
5 mins read
Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …
Lara O'Reilly
2 mins read
AWS hires former SAP and Microsoft executive as new marketing chief
AWS hires former SAP and Microsoft executive Julia White as new CMO, marking another leadership cha…
Eugene Kim
7 mins read
How Reddit went from a weird corner of the web to everyone's favorite digital hangout
Reddit's ability to ensure more human conversation has broadened its appeal and helped it become a …
Emily Stewart
3 mins read
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…
Lara O'Reilly
3 mins read
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
1 min read
Google's new Gemini AI model says the company has a 'virtual monopoly' on digital advertising
The company is being sued right now by the Department of Justice, which alleges Google illegally ma…
Alistair Barr
2 mins read
Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom
Google is facing new competition as AI transforms the advertising market and its cultural dominance…
Kenneth Niemeyer
2 mins read
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
5 mins read
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…
Dan DeFrancesco
4 mins read
How to use AI for content creation and digital marketing, according to creators
You can use AI for content creation and digital marketing. AI tools can help creators and influence…
Marta Biino
5 mins read
AI is ushering in a new era of personalized marketing
In a survey, 51% of marketing professionals said they used generative AI. The technology's adoption…
Matthew S. Smith
3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
4 mins read
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%
9 mins read
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
4 mins read
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…